Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
What a Little Girl Carrying Bamboo Taught Me About Building a Brand
Bernard Kelvin Clive I was riding through the village to visit my grandparents when I stopped dead in my tracks. Not because of traffic. Not because of anything urgent. But because of a little girl — maybe four or five years old — who had picked up a small bundle of bamboo and …
They Named It!
Why Brand Names Matter More Than You Think Let me tell you something my kids taught me — completely by accident — that I haven’t been able to stop thinking about in terms of branding and business. We have neighbours who keep rare, exotic chickens. A beautiful bird, a cross-breed …
Across the Bridge: The Growth Your Brand Has Been Avoiding
There is a bridge near my family home in the village. For a long time, nobody used it. We would leave the house, take the front route, head into town, and go about our day — unaware, or perhaps just unbothered, that a perfectly usable footbridge sat quietly in the …