Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Branding Strategy for the African Mechanic
Bernard Kelvin Clive Lessons for Artisans and Small Businesses Across Africa, one of the most enduring pathways to learning a trade is apprenticeship. Long before business schools and online courses became popular, young people learned by working under masters for years—observing, assisting, and gradually mastering the craft. Whether in tailoring, carpentry, welding, or …
How to Attract High-Value Clients Who Pay, Refer, and Return
The Power of Repeat Business Today, I want to talk about clients, customers, and the real value of repeat business. Let me begin with an experience. A while ago, I handled a digital publishing project for a client — a book writing and publishing assignment. We discussed the scope, agreed …
Your Competitor is One Click Away: How African Brands Can Stay Ahead
— Brand Loyalty Diversion It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, brand loyalty exists. However, I think that loyalty is not permanent. Desires change. Tastes evolve. Opinions shift. Consumers grow. And when the brand no longer aligns …