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african mechanic innovation
Personal Branding Blog

The Mechanic Who Refused to Be Left Behind – Innovation!

It’s Still Not Too Late to Innovate There’s a mechanic – vulcanizer in my neighborhood who unusually implemented a business strategy. And he doesn’t even know it. I’ve spent a good amount of time talking about innovation, creativity, technology, and AI, and why brands, whether you’re a fresh startup or …

this os not how a car is done
Personal Branding Blog

That’s Not How We Draw a Car Here!

That’s Not How We Draw a Car Here! “Daddy, this is how I draw my car. Pay attention.” My daughter wasn’t looking for my approval; she was correcting my vision. In business, we do this all the time. We look at an innovative, out-of-the-box idea from a team member or …

customer gap
Personal Branding Blog

You Have a Great Product — But You’re Losing Customers Because of This One Gap

Let me tell you something that should bother every business owner in Ghana right now. You can have the best product on the market. A stunning brand identity. A slick website. A social media presence that turns heads. And still be losing customers, not to a competitor with a better …