Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Who Is Covering Your Back?
Bernard Kelvin Clive Growing up in Madina, Accra, in the 80s and 90s, I observed something that was remarkable. I didn’t fully understand its significance then, but looking back now, I see a lesson in it that I believe is worth sharing. There was a mentally challenged woman who occasionally walked through the …
When Legacy Becomes a Liability: The Brands That Couldn’t Stand Still
I remember somewhere around 2001 or 2002 when I was a student at KNUST. Mobile phones were becoming a big deal on campus, and owning certain brands said something about you. An Ericsson phone was one of those devices. There was something about having one in your hand that felt …
The Customer Culture: The Business You Are Losing Daily
“Too many businesses treat a brand promise as a line used to get people through the door, something to be quietly renegotiated once the customer is already committed and has nowhere convenient to go.” Today, I want to talk about customer connection — the culture that drives a business, and …