Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
You Have a Great Product — But You’re Losing Customers Because of This One Gap
Bernard Kelvin Clive Let me tell you something that should bother every business owner in Ghana right now. You can have the best product on the market. A stunning brand identity. A slick website. A social media presence that turns heads. And still be losing customers, not to a competitor with a better …
Technology: The Brand Game Changer
The Brand Game Changer “The world is fast changing, and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.” — Bernard Kelvin Clive A few months ago, my team was racing against the clock to prepare for an event. The kind …
Tools Change. Principles Don’t.
“Access to a powerful tool does not translate to mastery of your craft.” – Bernard Kelvin Clive Sometime back, I had a conversation with someone who used to lead design for our projects. We’re talking about a working relationship that goes back 15 years. Back then, his tool of choice …