Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
When the Latecomer Outruns the Pioneer
Bernard Kelvin Clive There has always been something powerful about being first. The first brand in a category gets attention. The first company to introduce an idea gets talked about. The first person to identify and serve a particular niche can quickly become associated with that space. In branding and business, we have …
Your Fufu Can’t Taste Good Only on Sundays
Occasionally, a few colleagues and I hang out to eat some good fufu. Once someone discovers a good fufu joint somewhere in town, word goes around, and on a free Saturday or Sunday, or whenever the opportunity presents itself, we make our way there to try it. Some time ago, …
Stop Fighting Culture, Design Around It
Sometime back, on one of our Masterclass sessions, a young business owner — she sells ladies’ accessories, jewellery, scarves, etc. raised her hand with a problem that sounded small but wasn’t. She had done everything “right.” Her business had outgrown WhatsApp. Orders were getting mismatched, complaints were piling up, her …