Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Marketing and Motivation Lessons from Kids That Every African Business Owner Needs
Bernard Kelvin Clive This week, I would like to talk about what my kids have taught me about marketing and motivation. “What’s in it for me?” is the question we all ask ourselves when patronizing a service or product. Let me share a few stories to illustrate these points. I have two daughters, …
How to Stay Top of Mind in Africa’s Competitive Professional Landscape
Today, we are focusing on the importance of staying top of mind in your industry. In this particular age, time, and season, whether you’re a brand, an SME, or an MSME, operating in small niches and circles, it’s crucial to consistently maintain your presence. If you’re positioning your personal brand …
How African Entrepreneurs Can Turn Failure into a Fuel for Brand Growth
“Embrace failure as much as possible; that’s how remarkable art is created. If you are too careful you kill the creativity” – Bernard Kelvin Clive Today, we’re examining how failure can help us build and grow—whether it’s building our brands or our businesses. The subject of failure is often hard …