Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Personal Brands: Handling Business Referrals (MSMEs)
Bernard Kelvin Clive “A referred brand is a preferred brand; and a preferred brand is a referred brand.” ― Bernard Kelvin Clive Today, I want to discuss the handling of business referrals, along with the pros and cons, and how to approach them effectively. Many businesses, particularly MSMEs, thrive on referrals. In my …
How to Get Your First Paying Clients in Africa When You’re Starting with Nothing
A couple of weeks ago, a friend called to discuss his desire to start a business. As we talked, he mentioned the need for funds to get his venture off the ground. I explained that this particular business didn’t require much capital to begin; he could start immediately. However, he …
Why Consistency Is the Most Underrated Brand-Building Strategy in Africa
Today, I want to share some lessons I learned regarding the power of consistency. It’s not just about the often-repeated mantra of “be consistent,” but about recognizing the deeper impact of consistency on our brands and businesses. Whether you’re an MSME or looking to grow your brand, consistency is imperative. …