Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
What My Daughter’s Bike Ride Taught Me About Competence and Personal Branding
Bernard Kelvin Clive Have you ever been so engrossed in a task that the world fades away? That is what happened to me this morning. Lost in a document on my laptop, I barely noticed my daughter zooming in. But here’s the surprise: she wasn’t just riding her bike—she was balancing a tricycle …
How Social Media Influencers Shape Consumer Choices in Africa’s Digital Economy
We live in a world dominated by digital connections. Billions scroll through social media platforms like Facebook, TikTok, and Instagram daily – that’s over 3.96 billion daily active users on social media alone [DataReportal]. And let’s be honest, we’ve all been there: watching a captivating video, seeing an influencer rave …
Why Your Personal Brand Must Exist Beyond Social Media (Especially in Africa)
The Importance of Building a Personal Brand Beyond Social Media Hey! “The branding job dey ground” too o! In a recent workshop I conducted, I kicked things off with a thought-provoking question designed to highlight the importance of building a brand that extends beyond the confines of social media platforms. …