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Personal Branding Blog

Ambition Without Ethics: How Unchecked Drive Destroys African Personal Brands

Every gifted person needs a guide! Many are gifted but not guided! Today, we set our sights on a story that recently shattered the internet in Ghana – the tale of a popular chef who attempted to conquer the prestigious Guinness World Record (GWR) title in the cook-a-thon category. Months …

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Personal Branding Blog

Stories My Daughter Told About the Stories

Perception and its Impact Are you a storyteller? The average person might instinctively say, “No!” However, the truth is that we all are, in our unique ways. Every day, we weave narratives in our minds, conversing with ourselves. These internal stories are not trivial; they are the subtle levers that …

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Interviews

The Spicy Sobolo Story: What Customer Feedback Can Teach African Brands About Improvement

A Customer’s Account and a Brand’s Opportunity “Feedback is ways brands can look back” – Bernard Kelvin Clive. Today we will explore the power of customer feedback through a personal story. It highlights the positive and negative impacts feedback can have, not just on the customer experience, but on a …