Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
How to Get Your First Paying Clients in Africa When You’re Starting with Nothing
Bernard Kelvin Clive A couple of weeks ago, a friend called to discuss his desire to start a business. As we talked, he mentioned the need for funds to get his venture off the ground. I explained that this particular business didn’t require much capital to begin; he could start immediately. However, he …
Why Consistency Is the Most Underrated Brand-Building Strategy in Africa
Today, I want to share some lessons I learned regarding the power of consistency. It’s not just about the often-repeated mantra of “be consistent,” but about recognizing the deeper impact of consistency on our brands and businesses. Whether you’re an MSME or looking to grow your brand, consistency is imperative. …
Ambition Without Ethics: How Unchecked Drive Destroys African Personal Brands
Every gifted person needs a guide! Many are gifted but not guided! Today, we set our sights on a story that recently shattered the internet in Ghana – the tale of a popular chef who attempted to conquer the prestigious Guinness World Record (GWR) title in the cook-a-thon category. Months …