Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
How to Stay Top of Mind in Africa’s Competitive Professional Landscape
Bernard Kelvin Clive Today, we are focusing on the importance of staying top of mind in your industry. In this particular age, time, and season, whether you’re a brand, an SME, or an MSME, operating in small niches and circles, it’s crucial to consistently maintain your presence. If you’re positioning your personal brand …
How African Entrepreneurs Can Turn Failure into a Fuel for Brand Growth
“Embrace failure as much as possible; that’s how remarkable art is created. If you are too careful you kill the creativity” – Bernard Kelvin Clive Today, we’re examining how failure can help us build and grow—whether it’s building our brands or our businesses. The subject of failure is often hard …
Personal Brands: Handling Business Referrals (MSMEs)
“A referred brand is a preferred brand; and a preferred brand is a referred brand.” ― Bernard Kelvin Clive Today, I want to discuss the handling of business referrals, along with the pros and cons, and how to approach them effectively. Many businesses, particularly MSMEs, thrive on referrals. In my …