Blog Classic

achieving gaols_illustration_3
Personal Branding Blog

The African Professional’s Simple Guide to Goal Setting and a Growth Mindset

Setting goals is a common New Year’s resolution. However, many people find themselves struggling to keep their promises. Why is that? Often, it’s due to a lack of clarity, unrealistic expectations, and inconsistent effort. Understanding Goal Setting What is Goal Setting? Goal setting is the process of identifying desired outcomes …

a_young_black_African_lady_model_with_a_br_3
Personal Branding Blog

The Rise of Silent Personal Brands: Why Quiet Professionals Win in Africa’s Noisy Market

Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, …

_futuristic_cityscape_at_dawn_with_silent_brands
Personal Branding Blog

The Rise of Silent Brands: Why Less Visibility Can Mean More Authority in Africa

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I …