Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
The Hidden Cost of Attention: Why Your Brand Must Earn It, Not Buy It
Bernard Kelvin Clive “Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine …
UnGoogleable Brands: Why Africa’s Most Powerful Brands Don’t Need Google to Find Them
The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the …
How to Build an Authentic Personal Brand That Creates Real Impact in Africa
At the Career Launchpad 3.0, hosted by the dynamic Benjamin Larbi, Head of the Communications Unit at Regent University College, Ghana, I had the privilege of sharing insights on crafting a personal brand that truly resonates. In today’s competitive world, standing out is not just an advantage—it’s a necessity. Here …