Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Your Prime Season Won’t Last Forever: How to Build a Brand That Outlives Your Peak
Bernard Kelvin Clive “Your moments of glory can fade without a trace if those seasons are not leveraged effectively.” Your prime days won’t last a lifetime —time flies. Today, I want to share the importance of maximizing your prime time or peak seasons. I recall a moment in 2024, during a boxing match …
Audience and Market Fit: How African Entrepreneurs Find the Right People for Their Brand
Your Salary is the Shoe’s Price Tag The importance of creating tailor-made solutions for clients and customers cannot be overstated. In doing business today, knowing your target audience is as important as the product itself. To genuinely succeed, you need to match your offerings to the needs, lifestyle, and economic …
The Risks and Rewards of Word-of-Mouth Marketing for African Brands
Today, we are exploring the power of recommendations, a concept I like to frame as “the risks and rewards of recommendations.” I’ll share a few stories to illustrate this message. Years ago, my nephews and nieces kept asking their parents for a particular type of sneaker for school—one that made …