Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
How Silent Brands Dominate in a Noisy Digital World — Lessons for Africa
Bernard Kelvin Clive How Quiet Brands Dominate in a Noisy World “Being a silent brand doesn’t mean rejecting marketing, technology, or AI—it’s about seeing opportunity where others aren’t looking, in the quiet corners and overlooked communities untouched by the noise.” — Bernard Kelvin Clive Today, I’m continuing the series I began some time …
Why Sampling Is the Smartest Low-Cost Marketing Strategy for African Businesses
During one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom. Shiny Range Rovers were lined up, polished, and inviting. Out of curiosity, I thought, “Surely, they’ll let me test-drive one.” As I got closer, I realized something interesting: next to the cars was …
Building a Global Brand Online: Insights for Today’s Entrepreneur
Today, let’s talk about something that affects us all: your brand, your voice, your presence in this digital world. We are living in a time when the marketplace has undergone significant shifts. The shop at the corner of your street isn’t just competing with the one across the road anymore. …