Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
How to Attract High-Value Clients Who Pay, Refer, and Return
Bernard Kelvin Clive The Power of Repeat Business Today, I want to talk about clients, customers, and the real value of repeat business. Let me begin with an experience. A while ago, I handled a digital publishing project for a client — a book writing and publishing assignment. We discussed the scope, agreed …
Your Competitor is One Click Away: How African Brands Can Stay Ahead
— Brand Loyalty Diversion It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, brand loyalty exists. However, I think that loyalty is not permanent. Desires change. Tastes evolve. Opinions shift. Consumers grow. And when the brand no longer aligns …
Tools, Technology, and Trust: The Three Pillars of a Modern African Brand
Today, I want us to reflect on three critical things I believe micro, small, and medium business owners, startups, and growing brands must intentionally embrace if they truly want to multiply impact, productivity, and profit. Not just grow gradually, but position themselves to scale strategically in a fast-changing era. Let …