Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Why the Most Enduring African Brands Are Built on Character, Not Campaigns
Bernard Kelvin Clive “If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking at ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or business strategies. But character is the hidden force behind every brand that lasts. When I …
The Hidden Brand Force Multipliers Most African Professionals Overlook
Hidden Engines Behind Brand Growth Today’s article is an excerpt from my latest book, ‘The Silence Advantage’, so get a copy online or in Print for you and your teams. Now let’s get into it! Every strong brand has visible elements: logos, content, presence, but beneath all that lies something …
Why Strategic Silence Is One of the Most Powerful Personal Branding Tools
The Silent Brand Series Today, when you turn everywhere, people are screaming, shouting, yelling, and selling. If you are not careful, you will feel that you are missing out as an entrepreneur. You see, noise is often mistaken for progress. Everyone is talking, posting, shouting, and promoting, hoping to be …