Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Your Competitor is One Click Away: How African Brands Can Stay Ahead
Bernard Kelvin Clive — Brand Loyalty Diversion It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, brand loyalty exists. However, I think that loyalty is not permanent. Desires change. Tastes evolve. Opinions shift. Consumers grow. And when the brand no longer aligns …
Tools, Technology, and Trust: The Three Pillars of a Modern African Brand
Today, I want us to reflect on three critical things I believe micro, small, and medium business owners, startups, and growing brands must intentionally embrace if they truly want to multiply impact, productivity, and profit. Not just grow gradually, but position themselves to scale strategically in a fast-changing era. Let …
How African MSMEs Can Measure Real Brand Growth (Beyond Vanity Metrics)
Growth is one of the most abused words in business today. We shout it in pitch decks, paste it on banners, and hashtag it on social media—yet many businesses cannot explain what growth actually looks like in their own journey. For MSMEs especially, growth is not always loud. Sometimes it …