Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Brand Positioning for African Pioneers: How to Lead in an Untested Market
Bernard Kelvin Clive Leading, Guiding, and Building for the Future There comes a point in every leader’s journey when you begin to reflect on the path you’ve walked, the spaces you’ve shaped, and the people who have grown because you showed them a way. That reflection is what inspired this message — positioning, …
Why the Most Enduring African Brands Are Built on Character, Not Campaigns
“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking at ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or business strategies. But character is the hidden force behind every brand that lasts. When I …
The Hidden Brand Force Multipliers Most African Professionals Overlook
Hidden Engines Behind Brand Growth Today’s article is an excerpt from my latest book, ‘The Silence Advantage’, so get a copy online or in Print for you and your teams. Now let’s get into it! Every strong brand has visible elements: logos, content, presence, but beneath all that lies something …