Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Brand Imitation in Africa: The Real Risks, the Lessons, and How to Protect Your Brand
Bernard Kelvin Clive Not long ago, I was on a long drive. My phone battery was running dangerously low, and I had forgotten my car charger. The previous night, I hadn’t charged the phone fully either, so I was running out of power fast. Along the way, I spotted a shop that looked …
Sobolo vs Coca-Cola: How African Cultural Perceptions Shape Brand Success
When we talk about brands, we often highlight logos, packaging, pricing, or advertising. But behind all these is something deeper—beliefs. A brand is not just what it sells; it is what people believe about it. These beliefs are built over years, sometimes decades, and they become so ingrained in the …
4 Timeless Personal Branding Assets Every African Professional Needs
Every brand has a season, but not every brand outlives the season. If you want your personal brand to go beyond trends, hype, or social media noise, you need to focus on: Timeless Branding Assets. These are the things that don’t expire. They stand the test of time and keep …