Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
21 Must-Read Personal Branding Books by African Authors (Curated List)
Bernard Kelvin Clive 1. Africa Rise and Shine — Jim Ovia The story of Zenith Bank’s founder, chronicling his journey from humble beginnings to building one of Africa’s leading banks. 2. Rebrand: The Ultimate Guide to Personal and Corporate Branding and Rebranding — Bernard Kelvin Clive This book offers actionable steps for individuals …
Leveraging a CEO’s Brand to Drive Business Growth
Today, I want us to look at how CEOs can leverage their personal brand to amplify their businesses. In my experience, one of the most overlooked assets of any company is the face behind it, the CEO. Beyond titles and corner offices, a CEO’s brand can either become a powerful …
Resilience Branding: 7 Lessons from Celine Dion Every African Professional Can Apply
Today, I would like us to discuss brand legacy, but not in an abstract sense. I’m talking about how a personal brand can live long after your career peaks. And who better to illustrate this than Celine Dion? You know her, 27 albums, over 250 million records sold, one of …