Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Building a Global Brand Online: Insights for Today’s Entrepreneur
Bernard Kelvin Clive Today, let’s talk about something that affects us all: your brand, your voice, your presence in this digital world. We are living in a time when the marketplace has undergone significant shifts. The shop at the corner of your street isn’t just competing with the one across the road anymore. …
Brand Imitation in Africa: The Real Risks, the Lessons, and How to Protect Your Brand
Not long ago, I was on a long drive. My phone battery was running dangerously low, and I had forgotten my car charger. The previous night, I hadn’t charged the phone fully either, so I was running out of power fast. Along the way, I spotted a shop that looked …
Sobolo vs Coca-Cola: How African Cultural Perceptions Shape Brand Success
When we talk about brands, we often highlight logos, packaging, pricing, or advertising. But behind all these is something deeper—beliefs. A brand is not just what it sells; it is what people believe about it. These beliefs are built over years, sometimes decades, and they become so ingrained in the …