Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
From Brand Sketch to Masterpiece: How to Build a Brand That Lasts in Africa
Bernard Kelvin Clive Why Drafting, Prototyping, and Preparation Matter in Your Work Where are your sketches? Great things don’t come cheap! Today, I’d like to take you back to a few personal stories that have shaped my perspective on the world of creativity, business, and execution. These stories carry a simple but powerful …
If Big Brands Advertise, Why Aren’t You? The Case for African SME Marketing
If Giants Advertise, Why Aren’t You? Today, we are looking at marketing and the need for advertisement amidst all the digital stuff, social media, the bars, and all of that. I was having a conversation with a colleague and this subject or marketing and ads came up, so I decided …
From Boredom to Boardroom: How African Professionals Turn Downtime into Brand Capital
Birthing Creativity Unusual Ways. “Kids don’t wait for permission to be creative—they just get bored enough to try something new.” — Bernard Kelvin Clive. Today, I’d like to discuss something I call “From Bored to Boardroom.” Don’t we all get bored at times? Well, it’s about how creativity is born—often …