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December 11, 2019 2019-12-11 6:46Blog Classic
Ghana’s Most Iconic Brands and the Legacy Lessons They Leave Behind
Bernard Kelvin Clive “If what you are building now won’t be sustainable or impactful after you are gone, you are not building a legacy.” So, we are continuing the series on ‘Preparing your Brand and Business for the Next Generation’. In this article, we will look at some Ghanaian brands that have been …
Crisis-Proof Branding: How African Brands Survive and Thrive Through Adversity
Building a Brand That Withstands the Storm “Don’t underestimate the quiet ones watching you win. Your growth is someone’s inspiration.” — Bernard Kelvin Clive Growing up in the 80s,90s, and even now, something was captivating about action-adventure movies. Whether it was a Jackie Chan classic or a larger-than-life Hollywood blockbuster, …
Brand Legacy Planning in Africa: How to Pass Your Brand to the Next Generation
Ways to Preserve Your Brand for the Next Generation “Documentation is the oxygen your business needs to breathe beyond your lifetime.” — Bernard Kelvin Clive We often speak of legacy like it’s a retirement plan—something to think about in our twilight years, after the work is done. But legacy isn’t …