Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Resilience Branding: 7 Lessons from Celine Dion Every African Professional Can Apply
Bernard Kelvin Clive Today, I would like us to discuss brand legacy, but not in an abstract sense. I’m talking about how a personal brand can live long after your career peaks. And who better to illustrate this than Celine Dion? You know her, 27 albums, over 250 million records sold, one of …
From Brand Sketch to Masterpiece: How to Build a Brand That Lasts in Africa
Why Drafting, Prototyping, and Preparation Matter in Your Work Where are your sketches? Great things don’t come cheap! Today, I’d like to take you back to a few personal stories that have shaped my perspective on the world of creativity, business, and execution. These stories carry a simple but powerful …
If Big Brands Advertise, Why Aren’t You? The Case for African SME Marketing
If Giants Advertise, Why Aren’t You? Today, we are looking at marketing and the need for advertisement amidst all the digital stuff, social media, the bars, and all of that. I was having a conversation with a colleague and this subject or marketing and ads came up, so I decided …