Blog List
December 11, 2019 2019-12-11 7:23Blog List
How African Entrepreneurs Can Turn Failure into a Fuel for Brand Growth
Bernard Kelvin Clive “Embrace failure as much as possible; that’s how remarkable art is created. If you are too careful you kill the creativity” – Bernard Kelvin Clive Today, we’re examining how failure can help us build and grow—whether it’s building our brands …
Personal Brands: Handling Business Referrals (MSMEs)
“A referred brand is a preferred brand; and a preferred brand is a referred brand.” ― Bernard Kelvin Clive Today, I want to discuss the handling of business referrals, along with the pros and cons, and how to approach them …
How to Get Your First Paying Clients in Africa When You’re Starting with Nothing
A couple of weeks ago, a friend called to discuss his desire to start a business. As we talked, he mentioned the need for funds to get his venture off the ground. I explained that this particular business didn’t require …
Why Consistency Is the Most Underrated Brand-Building Strategy in Africa
Today, I want to share some lessons I learned regarding the power of consistency. It’s not just about the often-repeated mantra of “be consistent,” but about recognizing the deeper impact of consistency on our brands and businesses. Whether you’re an …