Blog List
December 11, 2019 2019-12-11 7:23Blog List
Audience and Market Fit: How African Entrepreneurs Find the Right People for Their Brand
Bernard Kelvin Clive Your Salary is the Shoe’s Price Tag The importance of creating tailor-made solutions for clients and customers cannot be overstated. In doing business today, knowing your target audience is as important as the product itself. To genuinely succeed, you need …
The Risks and Rewards of Word-of-Mouth Marketing for African Brands
Today, we are exploring the power of recommendations, a concept I like to frame as “the risks and rewards of recommendations.” I’ll share a few stories to illustrate this message. Years ago, my nephews and nieces kept asking their parents …
How to Stay Professionally Relevant After Your Career Peak in Africa
Beyond Your Career-span “In this age, you must be relentlessly remarkable to stay relevant, if not you will be relegated.” ― Bernard Kelvin Clive Staying relevant in one’s chosen field, especially in this era, is one of the biggest challenges …
Small Tools, Big Impact: The Underrated Branding Weapons Every African Professional Needs
Today, I want us to look at the impact of using small technologies to enhance businesses, brands, products, and services. Technology is a tool that anyone, in any field, can leverage in some way to increase productivity and profitability. I’ll …