Blog List
December 11, 2019 2019-12-11 7:23Blog List
How to Stay Top of Mind in Africa’s Competitive Professional Landscape
Bernard Kelvin Clive Today, we are focusing on the importance of staying top of mind in your industry. In this particular age, time, and season, whether you’re a brand, an SME, or an MSME, operating in small niches and circles, it’s crucial to …
How African Entrepreneurs Can Turn Failure into a Fuel for Brand Growth
“Embrace failure as much as possible; that’s how remarkable art is created. If you are too careful you kill the creativity” – Bernard Kelvin Clive Today, we’re examining how failure can help us build and grow—whether it’s building our brands …
Personal Brands: Handling Business Referrals (MSMEs)
“A referred brand is a preferred brand; and a preferred brand is a referred brand.” ― Bernard Kelvin Clive Today, I want to discuss the handling of business referrals, along with the pros and cons, and how to approach them …
How to Get Your First Paying Clients in Africa When You’re Starting with Nothing
A couple of weeks ago, a friend called to discuss his desire to start a business. As we talked, he mentioned the need for funds to get his venture off the ground. I explained that this particular business didn’t require …