Blog List
December 11, 2019 2019-12-11 7:23Blog List
Why Consistency Is the Most Underrated Brand-Building Strategy in Africa
Bernard Kelvin Clive Today, I want to share some lessons I learned regarding the power of consistency. It’s not just about the often-repeated mantra of “be consistent,” but about recognizing the deeper impact of consistency on our brands and businesses. Whether you’re an …
Ambition Without Ethics: How Unchecked Drive Destroys African Personal Brands
Every gifted person needs a guide! Many are gifted but not guided! Today, we set our sights on a story that recently shattered the internet in Ghana – the tale of a popular chef who attempted to conquer the prestigious …
Stories My Daughter Told About the Stories
Perception and its Impact Are you a storyteller? The average person might instinctively say, “No!” However, the truth is that we all are, in our unique ways. Every day, we weave narratives in our minds, conversing with ourselves. These internal …
The Spicy Sobolo Story: What Customer Feedback Can Teach African Brands About Improvement
A Customer’s Account and a Brand’s Opportunity “Feedback is ways brands can look back” – Bernard Kelvin Clive. Today we will explore the power of customer feedback through a personal story. It highlights the positive and negative impacts feedback can …