Blog List
December 11, 2019 2019-12-11 7:23Blog List
How Social Media Influencers Shape Consumer Choices in Africa’s Digital Economy
Bernard Kelvin Clive We live in a world dominated by digital connections. Billions scroll through social media platforms like Facebook, TikTok, and Instagram daily – that’s over 3.96 billion daily active users on social media alone [DataReportal]. And let’s be honest, we’ve all …
Why Your Personal Brand Must Exist Beyond Social Media (Especially in Africa)
The Importance of Building a Personal Brand Beyond Social Media Hey! “The branding job dey ground” too o! In a recent workshop I conducted, I kicked things off with a thought-provoking question designed to highlight the importance of building a …
Niche Power: How to Find and Dominate Your Branding Niche as an African Professional
A little Story of Patience and Brand Recognition in this episode The power of a well-developed brand can’t be overstated. Over time, focusing on a specific niche and consistently delivering value establishes you as a trusted expert. So let me …
Repackage Your Expertise: Don’t Retire, Re-inspire!
Have you ever noticed that many people who have diligently climbed the corporate ladder for years reach retirement feeling a strange emptiness? They wonder, “What do I do now?” after spending decades engrossed in a job that never truly sparked …