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Personal Branding Podcast

Lies Authors Tell Themselves

Why do authors lie to themselves?  It’s because they think that telling them these lies will help them write, edit, publish, and sell their book.  Unfortunately, the opposite usually happens – some authors waste days of their lives with lies and empty promises. Every author writes to fulfill their dream …

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Personal Branding Podcast

Brands that Last: Three Secrets

Do brands last a lifetime? What makes some brands survive while others fail?Think about this question as it relates to your own life. What brands and products do you remember from your childhood? Are those brands still existing?If so, what could their main secrets be? If they are no longer …

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Personal Branding Podcast

The Power of Video Content for Marketing Your Business

The Power of Video Content for Marketing Your Business Image source As a business owner, you’re always looking for ways to reach more customers and grow your bottom line. One of the best ways to accomplish this is to use video content. Video is one of the most effective marketing …