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How to Grow Your Personal Brand in 2024

It’s to take your brand to the next level.

Whether you’re a new brand or an established one, you need to achieve at least one of these milestones/goals in the upcoming year to remain relevant and competitive.

1. Raise the bar on yourself

It is all about having a growth mindset to place a demand on yourself to go higher and do better. Let me draw your attention to this simple observation: I know several brands in my circle that offer the same services and products of high quality and standard, yet they are underpaid by their clients. Why? Well, my survey revealed one major setback: a lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Let me break it down this way.

The Psychology of Pricing with Confidence:

• Imposter Syndrome: Many people, regardless of their abilities and accomplishments, suffer from imposter syndrome. They believe they are unworthy of charging what their services are worth. Improving pricing confidence requires overcoming imposter syndrome.
• Underestimating Expertise: Professionals frequently underestimate the expertise they bring to the table. This could be due to a lack of understanding of the particular value they offer or a concern about pricing themselves out of the market.
• Fear of Rejection: There is widespread anxiety that clients may reject higher costs. Because of this anxiety, people may underprice their services to secure business, even if it means they are not fairly compensated for their abilities and efforts.

Listen, if you don’t place a premium price on yourself, others will treat you like a commodity.

Truth be told, you are powerful, gifted, talented, and skilled. Yes, you, you have to believe that.

It all begins with self-belief and confidence in one’s abilities.

Perhaps, you have settled for crumbs for your brand and business.

No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things.

Building confidence in yourself is building confidence in your brand.

If you’ve been doing well, great! It’s time to step up your game and go up the notch. Stretch for a higher and greater opportunity.

You can do more.

In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft.

2. Build Capacity for Growth

Any brand that does not grow fades away. The competition is fierce, and the noise out there is loud. If you don’t build yourself up and create significant capacity for growth and expansion, you will fade out faster than you think. This demands consistent improvement, exploration, charting new terrains, and pursuing bigger goals.

Over the past year, many interesting things happened, and some went viral on social media – from Nigeria’s Hilda Baci breaking the Guinness World Record for the longest cooking time to Afua Asantewaa Aduonum of Ghana attempting to break the Guinness World Record for the longest singing marathon by an individual. A few things stand out. Firstly, the desire to break a record – that audacious attempt is worth commending. The second thing is that these records were way beyond their capacity, but they had to build the capacity to get it done. It stretches them, it challenges them, and it also gives reason for others to attempt breaking other records, be it in public or private. It gave enough people a reason to pursue larger goals and bigger dreams.

My question for you is this: What bigger goals, dreams, and aspirations would you attempt in the coming year?

Go for your big wins!

The best is yours!

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