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How do you stand-out from the masses?

How millennials can stand-out and find a job.

3 Steps to use in re-branding you.

In this podcast episode I interviewed personal branding expert Dorie Clark.

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, French, Polish, and Thai.

Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post’s“100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.

Resources:

Reinventing You: Define Your Brand, Imagine Your Future

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Rebrand: The Ultimate Guide to Personal Branding

Why Every Entrepreneur Must Write A Book

The No Nonsense Guide to Personal Branding for Career Success

Beginner’s Guide to Podcasting