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Personal Branding Blog

UnGoogleable Brands: Why Africa’s Most Powerful Brands Don’t Need Google to Find Them

The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the …

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Personal Branding Blog

How to Build an Authentic Personal Brand That Creates Real Impact in Africa

At the Career Launchpad 3.0, hosted by the dynamic Benjamin Larbi, Head of the Communications Unit at Regent University College, Ghana, I had the privilege of sharing insights on crafting a personal brand that truly resonates. In today’s competitive world, standing out is not just an advantage—it’s a necessity. Here …

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Personal Branding Blog

The African Professional’s Simple Guide to Goal Setting and a Growth Mindset

Setting goals is a common New Year’s resolution. However, many people find themselves struggling to keep their promises. Why is that? Often, it’s due to a lack of clarity, unrealistic expectations, and inconsistent effort. Understanding Goal Setting What is Goal Setting? Goal setting is the process of identifying desired outcomes …