Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
7 Toxic Customer Types That Drain African Businesses (And How to Spot Them Early)
Bernard Kelvin Clive 7 Toxic Customer Types You Need to Spot Before They Cost You Running a business? You’ll meet all kinds of customers. Some are easy; others, not so much. I’ve seen it all. Over time, I noticed some customers needed extra care. For example, those who always change their minds or …
10x Your Personal Brand: Proven Strategies to Scale Your Influence Across Africa
The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital …
The Hidden Cost of Attention: Why Your Brand Must Earn It, Not Buy It
“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine …