Blog Classic
December 11, 2019 2019-12-11 6:46Blog Classic
Stop Fighting Culture, Design Around It
Bernard Kelvin Clive Sometime back, on one of our Masterclass sessions, a young business owner — she sells ladies’ accessories, jewellery, scarves, etc. raised her hand with a problem that sounded small but wasn’t. She had done everything “right.” Her business had outgrown WhatsApp. Orders were getting mismatched, complaints were piling up, her …
Who Is Covering Your Back?
Growing up in Madina, Accra, in the 80s and 90s, I observed something that was remarkable. I didn’t fully understand its significance then, but looking back now, I see a lesson in it that I believe is worth sharing. There was a mentally challenged woman who occasionally walked through the …
When Legacy Becomes a Liability: The Brands That Couldn’t Stand Still
I remember somewhere around 2001 or 2002 when I was a student at KNUST. Mobile phones were becoming a big deal on campus, and owning certain brands said something about you. An Ericsson phone was one of those devices. There was something about having one in your hand that felt …