Blog List
December 11, 2019 2019-12-11 7:23Blog List
The Hidden Brand Force Multipliers Most African Professionals Overlook
Bernard Kelvin Clive Hidden Engines Behind Brand Growth Today’s article is an excerpt from my latest book, ‘The Silence Advantage’, so get a copy online or in Print for you and your teams. Now let’s get into it! Every strong brand has visible …
Why Strategic Silence Is One of the Most Powerful Personal Branding Tools
The Silent Brand Series Today, when you turn everywhere, people are screaming, shouting, yelling, and selling. If you are not careful, you will feel that you are missing out as an entrepreneur. You see, noise is often mistaken for progress. …
How Silent Brands Dominate in a Noisy Digital World — Lessons for Africa
How Quiet Brands Dominate in a Noisy World “Being a silent brand doesn’t mean rejecting marketing, technology, or AI—it’s about seeing opportunity where others aren’t looking, in the quiet corners and overlooked communities untouched by the noise.” — Bernard Kelvin …
Why Sampling Is the Smartest Low-Cost Marketing Strategy for African Businesses
During one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom. Shiny Range Rovers were lined up, polished, and inviting. Out of curiosity, I thought, “Surely, they’ll let me test-drive one.” As I got …