Blog List
December 11, 2019 2019-12-11 7:23Blog List
Branding and Marketing for African SMEs: A Practical Starter Guide
Bernard Kelvin Clive The Five Essentials We Must Not Ignore Why do so many small businesses die within their first two years? It’s not usually because they lack passion, and it’s certainly not because they lack a logo. It is because they want …
Personal Branding in the Age of AI: What African Professionals Must Know
Today, we are looking at personal branding in this age of fast-growing AI tools. Things are shifting. We are moving from a world where being the “smartest” person in the room was enough, to a world where being human matters …
Brand Positioning for African Pioneers: How to Lead in an Untested Market
Leading, Guiding, and Building for the Future There comes a point in every leader’s journey when you begin to reflect on the path you’ve walked, the spaces you’ve shaped, and the people who have grown because you showed them a …
Why the Most Enduring African Brands Are Built on Character, Not Campaigns
“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking at ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or business strategies. But character is …