Blog List

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How to Build an Authentic Personal Brand That Creates Real Impact in Africa

At the Career Launchpad 3.0, hosted by the dynamic Benjamin Larbi, Head of the Communications Unit at Regent University College, Ghana, I had the privilege of sharing insights on crafting a personal brand that truly resonates. In today’s competitive world, …

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The African Professional’s Simple Guide to Goal Setting and a Growth Mindset

Setting goals is a common New Year’s resolution. However, many people find themselves struggling to keep their promises. Why is that? Often, it’s due to a lack of clarity, unrealistic expectations, and inconsistent effort. Understanding Goal Setting What is Goal …

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The Rise of Silent Personal Brands: Why Quiet Professionals Win in Africa’s Noisy Market

Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action …

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The Rise of Silent Brands: Why Less Visibility Can Mean More Authority in Africa

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled …