Blog List
December 11, 2019 2019-12-11 7:23Blog List
7 Toxic Customer Types That Drain African Businesses (And How to Spot Them Early)
Bernard Kelvin Clive 7 Toxic Customer Types You Need to Spot Before They Cost You Running a business? You’ll meet all kinds of customers. Some are easy; others, not so much. I’ve seen it all. Over time, I noticed some customers needed extra …
10x Your Personal Brand: Proven Strategies to Scale Your Influence Across Africa
The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses …
The Hidden Cost of Attention: Why Your Brand Must Earn It, Not Buy It
“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, …
UnGoogleable Brands: Why Africa’s Most Powerful Brands Don’t Need Google to Find Them
The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of …