Blog List

digital trends vs traditions

Trends vs Tradition: How African Brands Can Innovate Without Losing Their Identity

In this article, we’re looking at trends and traditions—the dangers of following trends blindly and the risks of sticking to traditions when the signs are clear for a transition. In it right? In a small business management group, we discussed …

A_frustrated_young_professional_with_a

Gifted but Stuck: How to Escape the Wrong Career Path and Build Your True Brand

Today, I want to begin a series under the theme Gifted but Gated in the context of career growth. Some years back, I worked for a school, helping with technological advancements and supporting students. I did this for a number …

entertainers and entrepreneurs

Entertainers Seek Likes. Entrepreneurs Seek Leads.

Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, …

customer toxic types

7 Toxic Customer Types That Drain African Businesses (And How to Spot Them Early)

7 Toxic Customer Types You Need to Spot Before They Cost You Running a business? You’ll meet all kinds of customers. Some are easy; others, not so much. I’ve seen it all. Over time, I noticed some customers needed extra …