Blog List
December 11, 2019 2019-12-11 7:23Blog List
If Big Brands Advertise, Why Aren’t You? The Case for African SME Marketing
Bernard Kelvin Clive If Giants Advertise, Why Aren’t You? Today, we are looking at marketing and the need for advertisement amidst all the digital stuff, social media, the bars, and all of that. I was having a conversation with a colleague and this …
From Boredom to Boardroom: How African Professionals Turn Downtime into Brand Capital
Birthing Creativity Unusual Ways. “Kids don’t wait for permission to be creative—they just get bored enough to try something new.” — Bernard Kelvin Clive. Today, I’d like to discuss something I call “From Bored to Boardroom.” Don’t we all get …
Ghana’s Most Iconic Brands and the Legacy Lessons They Leave Behind
“If what you are building now won’t be sustainable or impactful after you are gone, you are not building a legacy.” So, we are continuing the series on ‘Preparing your Brand and Business for the Next Generation’. In this article, …
Crisis-Proof Branding: How African Brands Survive and Thrive Through Adversity
Building a Brand That Withstands the Storm “Don’t underestimate the quiet ones watching you win. Your growth is someone’s inspiration.” — Bernard Kelvin Clive Growing up in the 80s,90s, and even now, something was captivating about action-adventure movies. Whether it …