Blog List
December 11, 2019 2019-12-11 7:23Blog List
Pursuing Excellence: The Missing Piece for African Professionals
Bernard Kelvin Clive Today, we are looking at something that sits at the heart of professional growth in Africa—the pursuit of excellence. It is a subject that has become increasingly urgent in a season where visibility is rising faster than value, and where …
Branding Strategy for the African Mechanic
Lessons for Artisans and Small Businesses Across Africa, one of the most enduring pathways to learning a trade is apprenticeship. Long before business schools and online courses became popular, young people learned by working under masters for years—observing, assisting, and …
How to Attract High-Value Clients Who Pay, Refer, and Return
The Power of Repeat Business Today, I want to talk about clients, customers, and the real value of repeat business. Let me begin with an experience. A while ago, I handled a digital publishing project for a client — a …
Your Competitor is One Click Away: How African Brands Can Stay Ahead
— Brand Loyalty Diversion It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, brand loyalty exists. However, I think that loyalty is not permanent. Desires change. Tastes evolve. Opinions …