Blog List

tools change blog

Tools Change. Principles Don’t.

“Access to a powerful tool does not translate to mastery of your craft.” – Bernard Kelvin Clive Sometime back, I had a conversation with someone who used to lead design for our projects. We’re talking about a working relationship that …

ai automation and legacy image

Don’t Automate the Soul Out of Your Business

Building Legacy in the Age of AI Today, I am still thinking about legacy building in brands and businesses, especially in this era where automation, AI tools, systems, dashboards, bots, and devices are helping businesses move faster, serve better, and …

bamboo brand lesson

What a Little Girl Carrying Bamboo Taught Me About Building a Brand

I was riding through the village to visit my grandparents when I stopped dead in my tracks. Not because of traffic. Not because of anything urgent. But because of a little girl — maybe four or five years old — …

named it brand

They Named It!

Why Brand Names Matter More Than You Think Let me tell you something my kids taught me — completely by accident — that I haven’t been able to stop thinking about in terms of branding and business. We have neighbours …