Blog List
December 11, 2019 2019-12-11 7:23Blog List
How to Attract High-Value Clients Who Pay, Refer, and Return
Bernard Kelvin Clive The Power of Repeat Business Today, I want to talk about clients, customers, and the real value of repeat business. Let me begin with an experience. A while ago, I handled a digital publishing project for a client — a …
Your Competitor is One Click Away: How African Brands Can Stay Ahead
— Brand Loyalty Diversion It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, brand loyalty exists. However, I think that loyalty is not permanent. Desires change. Tastes evolve. Opinions …
Tools, Technology, and Trust: The Three Pillars of a Modern African Brand
Today, I want us to reflect on three critical things I believe micro, small, and medium business owners, startups, and growing brands must intentionally embrace if they truly want to multiply impact, productivity, and profit. Not just grow gradually, but …
How African MSMEs Can Measure Real Brand Growth (Beyond Vanity Metrics)
Growth is one of the most abused words in business today. We shout it in pitch decks, paste it on banners, and hashtag it on social media—yet many businesses cannot explain what growth actually looks like in their own journey. …