Blog List
December 11, 2019 2019-12-11 7:23Blog List
Brand Positioning Lessons from Shatta Wale: What African Brands Can Learn from Ghana’s King
Bernard Kelvin Clive What Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you’ve been a follower of my …
How to Create a Brand Name
What is your name? “It’s what you invest in the name that makes the brand relevant” Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name. In West …
How Brands and Entrepreneurs Can Thrive in Difficult Times – Mike Zeller
Selling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Mike Zeller is a …
Brands: How to Become a Market Leader in Times of Crisis – Edwin Dearborn
How Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market Research Tell Stories Empathize Value Creation Be Agile …