Business and Brands: Why Profit First with Mike Michalowicz
July 2, 2014 2014-07-03 7:31Business and Brands: Why Profit First with Mike Michalowicz
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“The sooner you get something started the more likely you get to be successful, get started today!” ~ Mike Michalowicz
In this podcast episode I interviewed Mike on Entrepreneurship and Business Branding
Author, Entrepreneur, Keynote speaker Mike Michalowicz is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express’s “Open Forum” series
With a new “profit first” formula Michalowicz now operates his third million dollar venture, is a former small business columnist for The Wall Street Journal.
The author of:
Profit First Latest Book
The Pumpkin Plan
The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”
In this interview your will discover how to position your business and brand for profit
Note:
I. Explore your true uniqueness
II. Understand who you are as an individual
III. Then match it up with your business
How to Establish your business brand
- Know yourself
- Be authentic: Authenticity drives demands
- Serve a unique customer: Are you serving a niche?
- Have the right quality of innovation, a distinguishing element
- Have brand fluidity. Ability to respond to customer demand
Why Every Entrepreneur Must Write A Book
The No Nonsense Guide to Personal Branding for Career Success
This podcast is sponsored by ImageWorks Services