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“The sooner you get something started the more likely you get to be successful, get started today!” ~ Mike Michalowicz

In this podcast episode I interviewed Mike on Entrepreneurship and Business Branding

Author, Entrepreneur, Keynote speaker Mike Michalowicz  is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express’s “Open Forum” series

With a new “profit first” formula  Michalowicz now operates his third million dollar venture, is a former small business columnist for The Wall Street Journal.

The author of:

Profit First Latest Book

The Pumpkin Plan

The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

In this interview your will discover how to  position your business and brand for profit

Note:

I.            Explore your true uniqueness

II.            Understand who you are as an individual

III.            Then match it up with your business

How to Establish your business brand

• Know yourself
• Be authentic: Authenticity drives demands
• Serve a unique customer: Are you serving a niche?
• Have the right quality of innovation, a distinguishing element
• Have brand fluidity. Ability to respond to customer demand

Recommended Resources

PROFIT FIRST

Why Every Entrepreneur Must Write A Book

The No Nonsense Guide to Personal Branding for Career Success

This podcast is sponsored by ImageWorks Services