The Power of Video Content for Marketing Your Business

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As a business owner, you’re always looking for ways to reach more customers and grow your bottom line. One of the best ways to accomplish this is to use video content.

Video is one of the most effective marketing methods available and it’s only getting more popular. In fact, Cisco predicts that by 2022, 82% of all internet traffic will be video-related. If you’re not already making use of video content in your marketing strategy, now is the time to start.

So, what makes video such a powerful marketing tool? Here are some benefits it can offer your business:

1. Increased Engagement

Video is an incredibly engaging medium. In fact, humans are hardwired for visual information. Our brains process visuals 60,000 times faster than text and we’re able to retain 95% of a message when we watch it in a video, compared to just 10% when reading it in text form.

This means that video content is much more likely to capture and hold your audience’s attention. Whether you’re displaying an explainer video on your website or sharing a branded video on social media, people are much more likely to watch the entire thing and absorb the message than if you were only communicating with them through text.

2. Greater Brand Awareness

Video content can also be a fantastic way to build your brand, helping to put your business front and center in your audience’s minds. When creating video content like explainer videos or tutorials, it’s important to ensure that they feature your brand prominently throughout. Whether this means using your logo at the start of the video or simply mentioning your business name a few times, the video can help increase brand awareness and make your business more recognizable.

3. More Social Shares

Another great benefit of video content is that it’s highly shareable. In fact, social videos are 12 times more likely to be shared than text and images combined. This means that when you create video content, your audience is much more likely to share it with their own followers and help spread the word about your business.

As a business owner, you know how important word-of-mouth marketing can be. Video content is one of the most effective ways to generate buzz and encourage people to talk about your brand to their friends and family.

4. Improved SEO

Video content is also a great way to improve your search engine rankings and drive more traffic to your website. Google, in particular, puts a lot of weight on video when it comes to determining where sites should rank in the search results. This means that by including videos on your site, you can help boost your SEO and improve the visibility of your website.

5. More Time Spent on Your Site

Another benefit of improved SEO is that it can lead to people spending more time on your site. As a result, people who find your site through a search engine are more likely to stay and explore if they see that you have relevant and interesting video content themes. This means that they’re more likely to take the next steps in your funnel and become a customer, rather than just leaving after quickly scanning over some text.

6. Reduced Bounce Rate

In addition to increasing the amount of time people spend on your site, video content can also help reduce your bounce rate. This is the percentage of people who leave after only viewing one page on your site. A high bounce rate indicates that people aren’t finding what they’re looking for on your site and are quickly leaving.

Video content can help reduce your bounce rate because it gives people a specific reason to stick around and keep exploring your site. They are much more likely to watch a video if it is interesting to them. They’re also much more likely to continue looking through the rest of your site rather than just bouncing back to the search engine results page.

7. More Leads and Sales

Of course, video content is also great because it can help increase the number of leads and sales you generate. Whether people simply click to watch a video on your site or they end up subscribing to your channel, utilizing video in your marketing strategy will give you more opportunities to connect with potential customers and drive them further down the funnel.

Ending Note

By this time, it should be abundantly clear that video content is a powerful marketing tool that you can’t afford to ignore. If you’re not already using video to market your business, make sure to start incorporating it into your strategy as soon as possible. And if you are using video, be sure to keep these benefits in mind and focus on creating high-quality content that will help you achieve your business goals.

Let us all learn to love, nurture and utilize the power of video content for marketing your business.

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