https://bkc.name/blog/ Personal Branding Blog and Podcast with Bernard Kelvin Clive, Your #1 career & business Podcast in Ghana, bringing you expert interviews and insights into Personal Branding, Personal Development and Publishing. Tue, 22 Aug 2023 09:07:06 +0000 en-US hourly 1 Blubrry PowerPress/11.3.1 Personal Branding Podcast with Lifestyle Entrepreneur Bernard Kelvin Clive, bringing you expert interviews and insights into Personal Branding, Personal Development, and Publishing. Your #1 Business and Career podcast. Guests have included: Seth Godin, Dorie Clark, Viveka Von Rosen, Mitch Joel, Malcolm Levene, Penny C. Sansevieri, Dan Miller, William Arruda, Melinda Emerson, John Kremer, Jeff Bullas Bernard Kelvin Clive false Bernard Kelvin Clive Bernard Kelvin Clive © 2020 Bernard Kelvin Clive © 2020 podcast Personal Branding Podcast http://bkc.name/wp-content/uploads/powerpress/personal_brand_podcast.jpg https://bkc.name/blog/ Accra, Ghana Accra, Ghana weekly 262474cc-bcbd-58f7-bb08-d040122a8237 https://bkc.name/growing-in-times-like-these/ Thu, 25 May 2023 11:21:21 +0000 https://bkc.name/?p=7983 Building your brand in challenging times Growing in times Like These! The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages of growth. Let's go through each one: G- Grits & Guts: Grit is a combination of perseverance and passion for long-term goals. It means having the determination to see something through to the end, even when things get difficult. Guts, on the other hand, is the courage to take risks and try new things, even if you're not sure you'll succeed. Together, grits and guts can help you take on new challenges and overcome obstacles in your path to growth. R- Reason & Research: Reasoning and research are essential for making informed decisions and setting realistic goals. By being logical and analytical, you can evaluate different options and choose the best course of action. Researching and gathering information also allows you to have a more well-rounded understanding of the situation and can help you to make more well-informed decisions. O- Objectivity and Oscillating: Objectivity is the ability to look at things objectively and to see them for what they are, rather than getting bogged down by emotions or biases. Oscillating, or being flexible and adaptable, means being able to adjust to change and to see things from different perspectives. Together, objectivity and oscillating can help you to be adaptable and make the most of new opportunities. W- Work: Of course, no growth can happen without putting in the work. Consistent and deliberate effort is key to achieving any goal and making progress. T- Tenacity: As previously discussed, Tenacity is the ability to persist in the face of adversity and keep going despite obstacles. It is the willingness to keep pushing forward even when things get tough, and the determination to not let setbacks and failures defeat you. It is this persistence and determination that allows people to achieve great things, even in the face of seemingly insurmountable challenges. H- Humility: As previously discussed, humility is an important trait for growth because it allows you to acknowledge your limitations and areas for improvement, and to learn from others. When you approach new challenges and experiences with humility, you're more open to learning, feedback, and critique, which can help you grow and develop in new ways. Recommended Reading Market-in-g!: Conversation with a Marketing Guru – Seth Godin Books by Bernard Kelvin Clive Building your brand in challenging times Growing in times Like These! The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages... Building your brand in challenging times



Growing in times Like These!



The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages of growth. Let's go through each one:



G- Grits & Guts: Grit is a combination of perseverance and passion for long-term goals. It means having the determination to see something through to the end, even when things get difficult. Guts, on the other hand, is the courage to take risks and try new things, even if you're not sure you'll succeed. Together, grits and guts can help you take on new challenges and overcome obstacles in your path to growth.



R- Reason & Research: Reasoning and research are essential for making informed decisions and setting realistic goals. By being logical and analytical, you can evaluate different options and choose the best course of action. Researching and gathering information also allows you to have a more well-rounded understanding of the situation and can help you to make more well-informed decisions.



O- Objectivity and Oscillating: Objectivity is the ability to look at things objectively and to see them for what they are, rather than getting bogged down by emotions or biases. Oscillating, or being flexible and adaptable, means being able to adjust to change and to see things from different perspectives. Together, objectivity and oscillating can help you to be adaptable and make the most of new opportunities.



W- Work: Of course, no growth can happen without putting in the work. Consistent and deliberate effort is key to achieving any goal and making progress.



T- Tenacity: As previously discussed, Tenacity is the ability to persist in the face of adversity and keep going despite obstacles. It is the willingness to keep pushing forward even when things get tough, and the determination to not let setbacks and failures defeat you. It is this persistence and determination that allows people to achieve great things, even in the face of seemingly insurmountable challenges.



H- Humility: As previously discussed, humility is an important trait for growth because it allows you to acknowledge your limitations and areas for improvement, and to learn from others. When you approach new challenges and experiences with humility, you're more open to learning, feedback, and critique, which can help you grow and develop in new ways.



Recommended Reading



Market-in-g!: Conversation with a Marketing Guru – Seth Godin



Books by Bernard Kelvin Clive




]]> Bernard Kelvin Clive full false 10:42 https://bkc.name/quick-guide-to-monetizing-your-new-found-passion/ Mon, 13 Mar 2023 09:43:36 +0000 https://bkc.name/?p=7970 13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive change in our society through our gifts and passions. Kobby was on a mission to fill the gap in health information through his blog and medical photography. His unwavering passion led to the creation of the highly successful Ghana Health Nest, which has become a trusted source of health information. Kobby's passion project has taken him on a journey around the world, and it can happen to you too! I have seen firsthand how several of my friends have transformed their passions into profitable ventures. Today, I am thrilled to share my knowledge and offer tips and strategies to help you kickstart your own passion-driven business. It all starts with taking that first step and starting today! Are you tired of working in a job that doesn't fulfill you or align with your passions? Are you ready to turn your passions into a profitable business? If so, you're not alone. Many young professionals dream of turning their passions into a successful career, but often struggle with knowing how to get started. That's where this guide comes in. Turning your passions into a profitable business is not only a way to make a living doing what you love, but it's also a way to live a more fulfilling life. By pursuing your passions, you can bring your unique talents and skills to the world, and make a positive impact in the process. So, how do you turn your passions into profits? Here are some key steps to get you started: Identifying your passions and skills: To monetize your passions, it's important to first identify what you are good at and what you enjoy doing. This could be anything from cooking, writing, photography, or any other skill or hobby that you are passionate about. Once you have identified your passions and skills, you should circle what you want to monetize and focus on. This could be something that you have been doing for years and have become an expert in or something that you have recently developed a strong interest in. Packaging your skills and passions: Once you have identified what you want to monetize, the next step is to package your skills and passions into a product or service that you can sell. This could be anything from writing an e-book, offering cooking classes, selling photographs, or any other way that you can monetize your skills and passions. The key here is to find a way to turn your skills and passions into a product or service that others will be willing to pay for. That's the catch - you need a product or service that people will pay money for, otherwise your efforts will be futile and frustrating.  Getting your product to market: Once you have packaged your skills and passions into a product or service, the next step is to get it to the market. Marketing starts right from the conception of the idea of the product or service. This could be done through a variety of channels such as social media, word of mouth, online advertising, or any other way that you can reach your target market. You can simply place a post on your WhatsApp status or Social Media page to test the market if they are interested in it. This stage can also provide valuable feedback for your product, so pay attention to what people will be saying and filter them well to your advantage. You can also consider building a website or creating a portfolio to showcase your work and make it easy for potential customers to find and purchase your products. Establishing systems and processes: To ensure that you deliver an excellent product, it is important to establish systems and processes in place. This could be anything from having a clear pricing structure, setting up a payment system, or having a process in place to handle customer inquiries and complaints. 13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive c... 13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive change in our society through our gifts and passions. Kobby was on a mission to fill the gap in health information through his blog and medical photography. His unwavering passion led to the creation of the highly successful Ghana Health Nest, which has become a trusted source of health information. Kobby's passion project has taken him on a journey around the world, and it can happen to you too!



I have seen firsthand how several of my friends have transformed their passions into profitable ventures. Today, I am thrilled to share my knowledge and offer tips and strategies to help you kickstart your own passion-driven business. It all starts with taking that first step and starting today!



Are you tired of working in a job that doesn't fulfill you or align with your passions? Are you ready to turn your passions into a profitable business? If so, you're not alone. Many young professionals dream of turning their passions into a successful career, but often struggle with knowing how to get started. That's where this guide comes in.



Turning your passions into a profitable business is not only a way to make a living doing what you love, but it's also a way to live a more fulfilling life. By pursuing your passions, you can bring your unique talents and skills to the world, and make a positive impact in the process.



So, how do you turn your passions into profits? Here are some key steps to get you started:




* Identifying your passions and skills: To monetize your passions, it's important to first identify what you are good at and what you enjoy doing. This could be anything from cooking, writing, photography, or any other skill or hobby that you are passionate about. Once you have identified your passions and skills, you should circle what you want to monetize and focus on. This could be something that you have been doing for years and have become an expert in or something that you have recently developed a strong interest in.





* Packaging your skills and passions: Once you have identified what you want to monetize, the next step is to package your skills and passions into a product or service that you can sell. This could be anything from writing an e-book, offering cooking classes, selling photographs, or any other way that you can monetize your skills and passions. The key here is to find a way to turn your skills and passions into a product or service that others will be willing to pay for. That's the catch - you need a product or service that people will pay money for, otherwise your efforts will be futile and frustrating. 





* Getting your product to market: Once you have packaged your skills and passions into a product or service, the next step is to get it to the market. Marketing starts right from the conception of the idea of the product or service. This could be done through a variety of channels such as social media, word of mouth, online advertising, or any other way that you can reach your target market. You can simply place a post on your WhatsApp status or Social Media page to test the market if they are interested in it. This stage can also provide valuable feedback for your product, so pay attention to what people will be saying and filter them well to your advantage. You can also consider building a website or creating a portfolio to showcase your work and make it easy for potential customers to find and purchase your products.





* Establishing systems and processes: To ensure that you deliver an excel...]]> Bernard Kelvin Clive full false 9:59 https://bkc.name/the-top-5-myths-about-goal-setting-and-how-to-ditch-them-for-good/ Fri, 06 Jan 2023 17:34:44 +0000 https://bkc.name/?p=7962 The Top 5 Myths about Goal Setting - And How to Ditch Them for Good Are you trying to make changes in your life but feeling stymied by goal-setting myths? Do you ever wonder if setting goals is worthwhile? You are not alone if this sounds familiar. Goal setting is a popular topic, especially during this time of the year, but it can be fraught with misconceptions. In this article, I will debunk the top five goal-setting myths and offer practical advice on how to get rid of them for good. Continue reading to learn how setting goals can help you achieve your dreams and realize your full potential. 1. Your Goals must be in writing! Not entirely true, you can have unwritten goals. You know what? When I wrote the last book - Bruwaa, which I published last year, I didn't have a goal of writing it, but once I thought about it, I wrote it and published it! You should have a goal, but your goal doesn't have to be in writing. For achieving goals, there is no one-size-fits-all approach. You can still make your goal, even if it isn't written down. 2. Goals Have to Be Big to Be Worthwhile One of the biggest myths about goal setting is that you need to have big, lofty goals for them to be worthwhile. This couldn't be further from the truth. Hey, smaller goals can often be just as effective and sometimes more achievable. Big goals can seem intimidating and overwhelming, which can prevent us from even starting. Breaking down our goals into smaller, more manageable steps can help us stay on track and make progress. Plus, achieving those smaller goals can give us the confidence boost we need to keep going. Rather than setting an ambitious goal like "start a business" or "get a promotion", set smaller goals that are related. For example, if your ultimate goal is to start a business, your smaller goals could include researching potential business ideas, writing a business plan, or finding a mentor who has experience in the field. Each of these tasks should have a specific time frame attached to them so you can track your progress. By breaking down your goals into smaller steps, you’ll still be working towards the same end goal but without feeling overwhelmed. 3. You Need to Know Exactly What You Want Setting goals can often seem intimidating because you feel like you have to know exactly what you want before you even start. But that’s not the case at all! You don’t have to have a perfect plan for achieving your goals in order to start the journey. Truth is, it’s perfectly normal (and recommended) to start with a general idea of what you want and then build from there. When you don’t have all the answers, don’t let that stop you from getting started. You can always adjust and refine as you go. Start by writing down the outcome that you want. What do you ultimately want to achieve? Once you’ve identified that, ask yourself some questions: What resources or skills do I need to reach my goal? What steps do I need to take to get there? Who can help me? These questions will help you develop a clearer picture of what you need and how to get there. As you answer each question, jot down any ideas or insights that come up. You don’t have to have all the answers right away. This is just an opportunity to gather more information so that you can move forward. Your goal doesn’t have to be perfectly defined when you start. As long as you have a clear idea of the outcome that you want, that’s all you need. The rest will come together as you go. 4. You Need to Set a Deadline. Goals Must be Time-Bound! One of the most common myths about goal-setting is that you need to set a deadline for achieving them. Many people think that setting a goal without a deadline just isn't enough and that there needs to be a specific time frame within which you must reach your goal. However, this is not necessarily true. It's important to understand that deadlines are just one part of the process of goal setting, The Top 5 Myths about Goal Setting - And How to Ditch Them for Good Are you trying to make changes in your life but feeling stymied by goal-setting myths? Do you ever wonder if setting goals is worthwhile? You are not alone if this sounds familiar. The Top 5 Myths about Goal Setting - And How to Ditch Them for Good



Are you trying to make changes in your life but feeling stymied by goal-setting myths? Do you ever wonder if setting goals is worthwhile? You are not alone if this sounds familiar. Goal setting is a popular topic, especially during this time of the year, but it can be fraught with misconceptions. In this article, I will debunk the top five goal-setting myths and offer practical advice on how to get rid of them for good. Continue reading to learn how setting goals can help you achieve your dreams and realize your full potential.



1. Your Goals must be in writing!



Not entirely true, you can have unwritten goals.



You know what? When I wrote the last book - Bruwaa, which I published last year, I didn't have a goal of writing it, but once I thought about it, I wrote it and published it!



You should have a goal, but your goal doesn't have to be in writing. For achieving goals, there is no one-size-fits-all approach. You can still make your goal, even if it isn't written down.



2. Goals Have to Be Big to Be Worthwhile



One of the biggest myths about goal setting is that you need to have big, lofty goals for them to be worthwhile. This couldn't be further from the truth. Hey, smaller goals can often be just as effective and sometimes more achievable.



Big goals can seem intimidating and overwhelming, which can prevent us from even starting. Breaking down our goals into smaller, more manageable steps can help us stay on track and make progress. Plus, achieving those smaller goals can give us the confidence boost we need to keep going.



Rather than setting an ambitious goal like "start a business" or "get a promotion", set smaller goals that are related. For example, if your ultimate goal is to start a business, your smaller goals could include researching potential business ideas, writing a business plan, or finding a mentor who has experience in the field. Each of these tasks should have a specific time frame attached to them so you can track your progress.



By breaking down your goals into smaller steps, you’ll still be working towards the same end goal but without feeling overwhelmed.



3. You Need to Know Exactly What You Want



Setting goals can often seem intimidating because you feel like you have to know exactly what you want before you even start. But that’s not the case at all! You don’t have to have a perfect plan for achieving your goals in order to start the journey.



Truth is, it’s perfectly normal (and recommended) to start with a general idea of what you want and then build from there. When you don’t have all the answers, don’t let that stop you from getting started. You can always adjust and refine as you go.



Start by writing down the outcome that you want. What do you ultimately want to achieve? Once you’ve identified that, ask yourself some questions: What resources or skills do I need to reach my goal? What steps do I need to take to get there? Who can help me?



These questions will help you develop a clearer picture of what you need and how to get there. As you answer each question, jot down any ideas or insights that come up. You don’t have to have all the answers right away. This is just an opportunity to gather more information so that you can move forward.



Your goal doesn’t have to be perfectly defined when you start. As long as you have a clear idea of the outcome that you want, that’s all you need. The rest will come together as you go.



4. You Need to Set a Deadline. Goals Must be Time-Bound!]]> Bernard Kelvin Clive full false 11:08 https://bkc.name/how-to-develop-a-personal-brand-as-a-student/ Fri, 25 Nov 2022 11:12:09 +0000 https://bkc.name/?p=7952 Building your Personal Brand as a Student Here are a few quick tips to help! “Personal Branding is the combination of one’s SKILLS and TALENT to produce VALUE for others, that creates an IMPRESSION, PERCEPTION, and REPUTATION…” - Bernard Kelvin Clive 1. Start with a clear vision for who you want to become and what your goals are. (Find yourself) 2. Be innovative and think outside the box when it comes to marketing your brand. (Find your power, Get Skilled!) 3. Develop an effective social media strategy that will help you connect with your target audience. (Find your place) 4 . Think about ways in which you can monetize your brand, and make sure all of your strategies are legal and ethical. (Find a need) 5 . Stay true to yourself, and don't be afraid to experiment - this is how you'll find out what works best for you and YOUR brand! 6 . Keep track of trends so that you know where the industry is going, and adjust accordingly! 7 . Make use of technology resources available online to amplify the reach of your brand. (Pay to Play) 8. Stay humble - no one succeeds alone! Collaborate with others in order not only build a better yourself but also strengthen relationships across different industries/disciplines/geographies...etc 9. Don't forget networking events; these opportunities provide excellent opportunities to network with potential customers as well as professionals within related fields. (Network) 10 Always remember: be your best self and live your commitments in line with what you believe. Your brand is as important as the value you consistently bring to the marketplace, don't lose your worth! Bernard Kelvin Clive Recommended Books Q.EST. Building a Reputable Presence Online On Becoming An Authority Building your Personal Brand as a Student Here are a few quick tips to help! “Personal Branding is the combination of one’s SKILLS and TALENT to produce VALUE for others, that creates an IMPRESSION, PERCEPTION, Building your Personal Brand as a Student



Here are a few quick tips to help!



“Personal Branding is the combination of one’s SKILLS and TALENT to produce VALUE for others, that creates an IMPRESSION, PERCEPTION, and REPUTATION…” - Bernard Kelvin Clive



1. Start with a clear vision for who you want to become and what your goals are. (Find yourself)



2. Be innovative and think outside the box when it comes to marketing your brand. (Find your power, Get Skilled!)



3. Develop an effective social media strategy that will help you connect with your target audience. (Find your place)



4 . Think about ways in which you can monetize your brand, and make sure all of your strategies are legal and ethical. (Find a need)



5 . Stay true to yourself, and don't be afraid to experiment - this is how you'll find out what works best for you and YOUR brand!



6 . Keep track of trends so that you know where the industry is going, and adjust accordingly!



7 . Make use of technology resources available online to amplify the reach of your brand. (Pay to Play)



8. Stay humble - no one succeeds alone! Collaborate with others in order not only build a better yourself but also strengthen relationships across different industries/disciplines/geographies...etc



9. Don't forget networking events; these opportunities provide excellent opportunities to network with potential customers as well as professionals within related fields. (Network)



10 Always remember: be your best self and live your commitments in line with what you believe.



Your brand is as important as the value you consistently bring to the marketplace, don't lose your worth!



Bernard Kelvin Clive



Recommended Books



Q.EST. Building a Reputable Presence Online



On Becoming An Authority
]]> Bernard Kelvin Clive full false 11:12 https://bkc.name/lies-authors-tell-themselves/ Tue, 06 Sep 2022 13:53:23 +0000 https://bkc.name/?p=7932 Why do authors lie to themselves?  It's because they think that telling them these lies will help them write, edit, publish, and sell their book.  Unfortunately, the opposite usually happens - some authors waste days of their lives with lies and empty promises. Every author writes to fulfill their dream of seeing their work in print, but many get swept up in the day-to-day business of publishing and forget why they started writing in the first place. The result? Author burnout, writer’s block, and more unfinished manuscripts than published books.  Today, I will share with you three lies that authors tell themselves and explain how to avoid these self-destructive mistakes. #1 My Book Will Become a Bestseller One of the many lies authors tells themselves is that their book will become a bestseller. Especially if the book is published on Amazon. In reality, only a few books become bestsellers - Yes! There is a science and strategy to it. We'll save that for another time. The problem is that many authors and books do not become best-sellers, regardless of how well-written or interesting their content is. I'll go over strategies for becoming a bestseller later, but let me say that factors that can influence whether a book becomes a bestseller include competition from other similar titles by authors, the timing of the release, and marketing effort. I advise authors not to make becoming a best-selling author a major goal in their publishing journey, as this can potentially derail their writing. I've met several authors who were disappointed because their books didn't sell even ten copies or become a bestseller as they had hoped. #2 My Content is Just Perfect One of the most common lies that authors tell themselves is that their work is flawless. This lie is mostly believed by religious people, who are so glued to their ideologies and interpretations of their faith. From the title of the book to the cover design, they would never give in to opposing opinions. This belief may cause them to avoid making any changes or adjustments to their manuscript, even if it isn't working well. It may also prevent them from seeking feedback from others, which would aid in the improvement of their work. This can stifle your creative writing and render you unsuitable for professional criticism. Constructive criticism is necessary for the development of a good piece of writing. Receiving feedback on your work will help you identify areas for improvement and how to implement those changes to ensure that the final product meets all expectations. Relying solely on self-evaluation can result in stagnation and decrease writing quality over time. #3 I can do this alone it's Easy Another lie authors tell themselves is "I can do this alone, without any help." If you think that you can do everything by yourself, then you need some help.  Getting your work published through self-publishing is often portrayed as an easy and quick process, but it isn't always that simple. As a result of the tremendous amount of work necessary to publish a book, self-publishing may be harder than going through traditional publishing houses. To turn a manuscript into a paperback or hardcover book, you need an editor, beta readers, proofreaders, designers, and printers. Setting up your website can be difficult enough without having to deal with all of the logistics of actually publishing a book. It's not an easy task, and it takes a dedicated team of experts to pull it off successfully. The author may sometimes want to be the writer, editor, and expert, but this is not always the case. In my experience, most writers and authors who act in that manner produce crappy content that doesn't deliver on their promises.  To publish your book successfully, you need experts in a variety of fields to assist you. Even if you want to self-publish, you won't be able to do it all by yourself. Why do authors lie to themselves?  It's because they think that telling them these lies will help them write, edit, publish, and sell their book.  Unfortunately, the opposite usually happens - some authors waste days of their lives with lies and ... Why do authors lie to themselves? <br /> <br /> It's because they think that telling them these lies will help them write, edit, publish, and sell their book. <br /> Unfortunately, the opposite usually happens - some authors waste days of their lives with lies and empty promises.<br /> <br /> Every author writes to fulfill their dream of seeing their work in print, but many get swept up in the day-to-day business of publishing and forget why they started writing in the first place. The result? Author burnout, writer’s block, and more unfinished manuscripts than published books. <br /> <br /> Today, I will share with you three lies that authors tell themselves and explain how to avoid these self-destructive mistakes.<br /> <br /> #1 My Book Will Become a Bestseller<br /> One of the many lies authors tells themselves is that their book will become a bestseller.<br /> Especially if the book is published on Amazon. In reality, only a few books become bestsellers - Yes! There is a science and strategy to it. We'll save that for another time.<br /> <br /> The problem is that many authors and books do not become best-sellers, regardless of how well-written or interesting their content is. I'll go over strategies for becoming a bestseller later, but let me say that factors that can influence whether a book becomes a bestseller include competition from other similar titles by authors, the timing of the release, and marketing effort.<br /> <br /> I advise authors not to make becoming a best-selling author a major goal in their publishing journey, as this can potentially derail their writing. I've met several authors who were disappointed because their books didn't sell even ten copies or become a bestseller as they had hoped.<br /> <br /> #2 My Content is Just Perfect<br /> One of the most common lies that authors tell themselves is that their work is flawless. This lie is mostly believed by religious people, who are so glued to their ideologies and interpretations of their faith. From the title of the book to the cover design, they would never give in to opposing opinions. This belief may cause them to avoid making any changes or adjustments to their manuscript, even if it isn't working well. It may also prevent them from seeking feedback from others, which would aid in the improvement of their work.<br /> <br /> This can stifle your creative writing and render you unsuitable for professional criticism.<br /> <br /> Constructive criticism is necessary for the development of a good piece of writing. Receiving feedback on your work will help you identify areas for improvement and how to implement those changes to ensure that the final product meets all expectations. Relying solely on self-evaluation can result in stagnation and decrease writing quality over time.<br /> <br /> #3 I can do this alone it's Easy<br /> Another lie authors tell themselves is "I can do this alone, without any help."<br /> <br /> If you think that you can do everything by yourself, then you need some help. <br /> <br /> Getting your work published through self-publishing is often portrayed as an easy and quick process, but it isn't always that simple. As a result of the tremendous amount of work necessary to publish a book, self-publishing may be harder than going through traditional publishing houses. To turn a manuscript into a paperback or hardcover book, you need an editor, beta readers, proofreaders, designers, and printers.<br /> Setting up your website can be difficult enough without having to deal with all of the logistics of actually publishing a book.<br /> It's not an easy task, and it takes a dedicated team of experts to pull it off successfully.<br /> <br /> The author may sometimes want to be the writer, editor, and expert, but this is not always the case. In my experience, most writers and authors who act in that manner produce crappy content that doesn't deliver on their promises. <br /> Bernard Kelvin Clive Lies Authors Tell Tmeselves full false 9:12 https://bkc.name/brands-that-last-three-secrets/ Sat, 25 Jun 2022 21:19:47 +0000 https://bkc.name/?p=7915 Do brands last a lifetime? What makes some brands survive while others fail?Think about this question as it relates to your own life. What brands and products do you remember from your childhood? Are those brands still existing?If so, what could their main secrets be? If they are no longer around, what could have led to their extension? So, perhaps you already know the answers to these questions. My favorite childhood car brand was the French-built Peugeot. The Peugeot company was founded in 1810 by Jean-Pierre Peugeot, who began making coffee mills and bicycles.Despite not having seen my grandfather's functional Peugeot 504 (Peugeot's first Saloon Car), I did see the spoilt immovable car kept in the garage. The car's round headlights and sunroof caught my attention at the time. On occasion, he gathers his young children and tells them stories of his car-related antics. From Ho to Hohoe and Aflao to Accra, he traveled.It was the most adored vehicle in the 1970s and 1980s. I used to only consider traveling by the Peugeot. All this time I was hoping for a meaningful experience that I would be able to talk about with my grandfather. Was his account of the car similar to my personal experience, in other words? Brand’s perception vs customer experience.Admirably the Peugeot still exists today with different models made, and the company has evolved. Today, I will share with you three key secrets among the many that help brands thrive over generations. There are several ways brands can survive and thrive. The key to success lies in understanding these strategies and applying them to your business. Let's get started… Customer-focused: if your goal is for your customers to feel satisfied and you put your all into it to achieve that result, your customers will come back to serve you in many ways. Some may become your unofficial brand ambassadors. Brands that attain iconic status are people-minded. They take pride in their work and they go the extra step to ensure that their clients and customers are satisfied. Brands that last know that they're in business because of people. They realize that these people will be spreading the good word and image about the brand, which will bring in more clients and more money. Brands that last put a premium on their customer acquisition and retention processes and don't let it happen by chance. are the ones that succeed over the long term. The key to creating enduring customer value is to figure out how to build sustainable competitive advantage, not just for individual companies but for entire industries. Be value-driven! Communication: Brands that last keep their communication channels open all the time. Lasting brands use both new and old media to promote your business. Social media is used to engage with people, listen to them, provide feedback, and promote products and services. Listening helps provide avenues for bettering your products and services and strengthening your brand’s presence Lasting brands have a strong digital presence and constantly improve their digital presence to stay top of mind for their target audience.These actions help to strengthen the bond between the brand and its customers Consistency: Consistency is key. Nothing remarkable can be achieved without consistency. It’s the value, the voice, and the brand that drives home the message. Brands that last are always improving, always innovating, and always marketing their products and services Follow Coca-Cola's lead. They've improved, even their formula, packaging, and messages, and constantly market themselves.Returning to the Peugeot brand, one of their success secrets has been their ongoing commitment to innovation and improvement. They never gave up, and today it's one of the most sought-after cars in Europe by tourists.In addition to nine other Car of the Year wins in Spain, they have won five Car of the Year awards in Italy. I will summarize it all by ending with the words of James C. Do brands last a lifetime? What makes some brands survive while others fail?Think about this question as it relates to your own life. What brands and products do you remember from your childhood? Are those brands still existing?If so, Do brands last a lifetime? What makes some brands survive while others fail?Think about this question as it relates to your own life. What brands and products do you remember from your childhood? Are those brands still existing?If so, what could their main secrets be? If they are no longer around, what could have led to their extension? So, perhaps you already know the answers to these questions.



My favorite childhood car brand was the French-built Peugeot. The Peugeot company was founded in 1810 by Jean-Pierre Peugeot, who began making coffee mills and bicycles.Despite not having seen my grandfather's functional Peugeot 504 (Peugeot's first Saloon Car), I did see the spoilt immovable car kept in the garage. The car's round headlights and sunroof caught my attention at the time. On occasion, he gathers his young children and tells them stories of his car-related antics. From Ho to Hohoe and Aflao to Accra, he traveled.It was the most adored vehicle in the 1970s and 1980s. I used to only consider traveling by the Peugeot. All this time I was hoping for a meaningful experience that I would be able to talk about with my grandfather. Was his account of the car similar to my personal experience, in other words? Brand’s perception vs customer experience.Admirably the Peugeot still exists today with different models made, and the company has evolved.



Today, I will share with you three key secrets among the many that help brands thrive over generations.



There are several ways brands can survive and thrive. The key to success lies in understanding these strategies and applying them to your business.



Let's get started…



Customer-focused: if your goal is for your customers to feel satisfied and you put your all into it to achieve that result, your customers will come back to serve you in many ways. Some may become your unofficial brand ambassadors. Brands that attain iconic status are people-minded. They take pride in their work and they go the extra step to ensure that their clients and customers are satisfied. Brands that last know that they're in business because of people. They realize that these people will be spreading the good word and image about the brand, which will bring in more clients and more money. Brands that last put a premium on their customer acquisition and retention processes and don't let it happen by chance. are the ones that succeed over the long term. The key to creating enduring customer value is to figure out how to build sustainable competitive advantage, not just for individual companies but for entire industries. Be value-driven!



Communication: Brands that last keep their communication channels open all the time. Lasting brands use both new and old media to promote your business. Social media is used to engage with people, listen to them, provide feedback, and promote products and services. Listening helps provide avenues for bettering your products and services and strengthening your brand’s presence Lasting brands have a strong digital presence and constantly improve their digital presence to stay top of mind for their target audience.These actions help to strengthen the bond between the brand and its customers



Consistency: Consistency is key. Nothing remarkable can be achieved without consistency. It’s the value, the voice, and the brand that drives home the message. Brands that last are always improving, always innovating, and always marketing their products and services Follow Coca-Cola's lead. They've improved, even their formula, packaging, and messages, and constantly market themselves.Returning to the Peugeot brand, one of their success secrets has been their ongoing commitment to innovation and improvement. They never gave up, and today it's one of the most sought-after cars in Europe by tourists.]]> Bernard Kelvin Clive full false 9:39 https://bkc.name/how-to-build-a-reputable-online-presence/ Wed, 27 Apr 2022 05:57:12 +0000 https://bkc.name/?p=7801 Tips for Building a Reputable Online Presence Tips for Building a Reputable Online Presence "We must be careful not to let our current appetites steal away any chance we might have for a future feast." ~ Jim Rohn Let's look at some factors to consider while developing a great online presence: 1. Branding Branding is the first step towards building your online personal brand. You will be perceived based on how you present yourself, so make your brand worth every glance. Make use of both visual and verbal content. Your content is your digital currency, and the value you provide determines how much it appreciates and depreciates over time. You need to decide what type of content you want to create around your niche. Do you want to focus on creating videos? Or maybe you are more interested in writing articles? Once you know what kind of content you want to produce, then you can start thinking about how you can make this content better than anyone else out there. 2. Social Media Social media is another great way to connect with people who share your same interests. This is a great place to get started if you are looking to build your own online personal brand. If you have never created any social media profiles before, then you might want to consider starting with Facebook. You should always use a platform that makes you feel comfortable and happy. Don't stress too much about trying to figure everything out right now. Just start somewhere! Don't create an account only to leave it idle; instead, be consistent with your content and provide value to your audience. That's how you get your message out while also keeping your brand at the forefront of people's minds. 3. Email Marketing Most essential, use your content to develop a list and then grow your business from there. Your email is your powerful connector for establishing rapport with your audience and even sell your services. Email marketing is something that you can do from anywhere at any time. All you need is a computer and an internet connection. So, don't wait to sign up for an email list. Start sending out emails today to help you build your own online personal branding. Above all stay trustworthy! Recommended Books www.amazon.com/author/bernardkelvin on becoming an Authority Above all stay trustworthy! Tips for Building a Reputable Online Presence Tips for Building a Reputable Online Presence "We must be careful not to let our current appetites steal away any chance we might have for a future feast." ~ Jim Rohn Tips for Building a Reputable Online Presence



Tips for Building a Reputable Online Presence



"We must be careful not to let our current appetites steal away any chance we might have for a future feast." ~ Jim Rohn



Let's look at some factors to consider while developing a great online presence:



1. Branding



Branding is the first step towards building your online personal brand. You will be perceived based on how you present yourself, so make your brand worth every glance. Make use of both visual and verbal content. Your content is your digital currency, and the value you provide determines how much it appreciates and depreciates over time.



You need to decide what type of content you want to create around your niche. Do you want to focus on creating videos? Or maybe you are more interested in writing articles? Once you know what kind of content you want to produce, then you can start thinking about how you can make this content better than anyone else out there.



2. Social Media



Social media is another great way to connect with people who share your same interests. This is a great place to get started if you are looking to build your own online personal brand. If you have never created any social media profiles before, then you might want to consider starting with Facebook. You should always use a platform that makes you feel comfortable and happy. Don't stress too much about trying to figure everything out right now. Just start somewhere! Don't create an account only to leave it idle; instead, be consistent with your content and provide value to your audience. That's how you get your message out while also keeping your brand at the forefront of people's minds.



3. Email Marketing



Most essential, use your content to develop a list and then grow your business from there. Your email is your powerful connector for establishing rapport with your audience and even sell your services. Email marketing is something that you can do from anywhere at any time. All you need is a computer and an internet connection. So, don't wait to sign up for an email list. Start sending out emails today to help you build your own online personal branding.



Above all stay trustworthy!



Recommended Books



www.amazon.com/author/bernardkelvin



on becoming an Authority



Above all stay trustworthy!
]]> Bernard Kelvin Clive full false 6:48 https://bkc.name/is-freelancing-a-thing-for-you/ Tue, 05 Apr 2022 09:08:34 +0000 https://bkc.name/?p=7779 The Rise of the Gig Guys, Are you in? “You have no idea how many people may require your services if only you could muster the confidence to put your skills to use” – Bernard Kelvin Clive I'd been up all night trying to memorize a slew of notes for a mid-semester exam. My eyes were heavy with sleep at 3 a.m., and my head couldn't take it any longer. As I contemplated whether to go to bed or go for a walk to get some fresh air, the door flung wide open with a boom! He was hot and sweaty, and his clothes were dirty with clay from his ceramic work at the Art Shed. KKD, my roommate, rushed in and yelled, "chale, we have to go to town; Asafo Market, Kumasi, this morning at six o'clock and back for early morning classes at seven o'clock." "Huh!?, I am tired!", I replied. "Believe me, it's a good deal!" he retorted! When he announced the news, sleep fled my eyes and my energy was quickly restored... The concept of side gigs and freelancing was extremely popular among students at KNUST's College of Art & Social Science. Particularly in the Rural Art Department(IRAI). The course's innovative and robust nature not only provides individuals with academic information to earn diplomas and certificates but also prepares them for the world of work. The course was challenging and rigorous, requiring students to study six main art disciplines in addition to other necessary semester courses. Other extracurricular activities would be difficult to fit in. Perhaps this is why I graduated '4 - 0' no 'intɛ' (girlfriend).LOL. As difficult as the course was, so was the delight and satisfaction that came with the side gigs where students get to sell the products they created. We dubbed it ‘comɛ’, after the word "commercial." 'Man must survive,' is a common slogan we chant during the gigs. Several of my classmates were ‘comɛ’ experts. Sandy Gyimah, often known as Toa, bursted with enthusiasm and versatility. Toa could sell anything, including the jute ropes used to make Macrame goods. (Toa is a serial entrepreneur at the moment.) George Preko was a brilliant carver and designer; I still have one of his sculptures at home (he now operates a creative advertising agency). Saka was a natural entrepreneur who saw money practically everywhere. (Saka, now a real estate mogul of Saka Homes). My roommate Kwame Kyere Diabour(KKD) was multitalented and creative; just give him an idea and he'll make it a reality, be it wood, clay, or whatever. (Dr. KKD, now a senior lecturer at the University of Education, Winneba (UCEW)). These individuals had the potential to generate money right on campus. I recall KKD landing a big gig back then, manufacturing citation plaques for one of the municipal assemblies. That's why he dragged me to town that morning to obtain some supplies for the work. We had a feast that weekend when we delivered the completed work. Chale, the feeling was gooood! Later, using my leatherworking skills, I began making stunning backpacks out of ‘tye&dye’ leathers. (The first of its sort on campus.) I remember making one of these backpacks for my Massdrama colleague, Michael, aka 'Pocho' (now CEO of Team1000words). Instead of the inscription 'pocho,' the words turned out to be 'poche,' a story for another day. The point is, in all of these situations, I noticed a common success factor running across with these guys: their 'comɛ', side-gigs were in areas where they were talented and had some degree of competence. [What are your present skills?] The lesson here is that there is always something extra to do, whether it is a side gig, freelancing, or running a full-fledged business. The catch is to rely on your natural abilities and things you are proficient at or can potentially develop, this, then becomes the first point of entry. All of my friends mentioned were gifted in some way, and the course had also helped them develop their talents, making it quite easier to monetize. The Rise of the Gig Guys, Are you in? “You have no idea how many people may require your services if only you could muster the confidence to put your skills to use” – Bernard Kelvin Clive I'd been up all night trying to memorize a slew of notes f... The Rise of the Gig Guys, Are you in?



“You have no idea how many people may require your services if only you could muster the confidence to put your skills to use” – Bernard Kelvin Clive



I'd been up all night trying to memorize a slew of notes for a mid-semester exam. My eyes were heavy with sleep at 3 a.m., and my head couldn't take it any longer. As I contemplated whether to go to bed or go for a walk to get some fresh air, the door flung wide open with a boom! He was hot and sweaty, and his clothes were dirty with clay from his ceramic work at the Art Shed. KKD, my roommate, rushed in and yelled, "chale, we have to go to town; Asafo Market, Kumasi, this morning at six o'clock and back for early morning classes at seven o'clock." "Huh!?, I am tired!", I replied.



"Believe me, it's a good deal!" he retorted!



When he announced the news, sleep fled my eyes and my energy was quickly restored...



The concept of side gigs and freelancing was extremely popular among students at KNUST's College of Art & Social Science. Particularly in the Rural Art Department(IRAI). The course's innovative and robust nature not only provides individuals with academic information to earn diplomas and certificates but also prepares them for the world of work.



The course was challenging and rigorous, requiring students to study six main art disciplines in addition to other necessary semester courses.



Other extracurricular activities would be difficult to fit in. Perhaps this is why I graduated '4 - 0' no 'intɛ' (girlfriend).LOL.



As difficult as the course was, so was the delight and satisfaction that came with the side gigs where students get to sell the products they created. We dubbed it ‘comɛ’, after the word "commercial." 'Man must survive,' is a common slogan we chant during the gigs.



Several of my classmates were ‘comɛ’ experts. Sandy Gyimah, often known as Toa, bursted with enthusiasm and versatility. Toa could sell anything, including the jute ropes used to make Macrame goods. (Toa is a serial entrepreneur at the moment.) George Preko was a brilliant carver and designer; I still have one of his sculptures at home (he now operates a creative advertising agency). Saka was a natural entrepreneur who saw money practically everywhere. (Saka, now a real estate mogul of Saka Homes). My roommate Kwame Kyere Diabour(KKD) was multitalented and creative; just give him an idea and he'll make it a reality, be it wood, clay, or whatever. (Dr. KKD, now a senior lecturer at the University of Education, Winneba (UCEW)).



These individuals had the potential to generate money right on campus. I recall KKD landing a big gig back then, manufacturing citation plaques for one of the municipal assemblies. That's why he dragged me to town that morning to obtain some supplies for the work.



We had a feast that weekend when we delivered the completed work. Chale, the feeling was gooood!



Later, using my leatherworking skills, I began making stunning backpacks out of ‘tye&dye’ leathers. (The first of its sort on campus.) I remember making one of these backpacks for my Massdrama colleague, Michael, aka 'Pocho' (now CEO of Team1000words). Instead of the inscription 'pocho,' the words turned out to be 'poche,' a story for another day.



The point is, in all of these situations, I noticed a common success factor running across with these guys: their 'comɛ', side-gigs were in areas where they were talented and had some degree of competence. [What are your present skills?]



The lesson here is that there is always something extra to do, whether it is a side gig, freelancing,]]> Bernard Kelvin Clive full false 8:29 https://bkc.name/personal-brand-do-you-really-need-to-write-a-book/ Fri, 25 Feb 2022 10:19:59 +0000 https://bkc.name/?p=7758 Why do you want to write a book? The recent boom of interest in self-publishing has led to an explosion of books being created. While there are positives to this new market, it could also have negative impacts on book quality. Writing a book can be a daunting, time-consuming task. However, it is one of the best things you can do and leave as a legacy. There are many benefits to writing a book. Writing helps you better understand your thoughts and who you are as an individual. It also allows you to contribute to the world by adding to the vast body of knowledge that already exists on the subject. One of the most common reasons people write books is to share experiences, teach lessons, or inspire others. That said, not every idea will make it into books. Some ideas and write-ups are best kept as blog posts and articles. Blog posts and articles are the perfect media for publishing content on a given topic. Blog posts are a great way to share insights and tips for readers, while articles provide in-depth analysis of specific topics. Sometimes these articles and blog posts serve a better and more timely need than if they were written in books. As much as I advise people to write books, I also place a caveat that not everything can turn out as a book or for that matter a great book. This is because the task of writing a book has several pitfalls that need to be avoided. For example, some people don't have the time or discipline to write a book. Others have an idea that isn't likely to sell well in the market. The first governing principle on writing books is the reason for the book. Now, it may seem like an obvious starting point, but many people forget about it or neglect to consider it. If you don't know what your book is about or what you want your readers to get out of reading it, then how can you expect them to buy and read your book? That serves as a precursor for publishing. It informs the option of the right audience, the market, and the specific need. In my book publishing classes, I always assert my belief that authors should clarify their reasons for writing a book before beginning the publishing process. This will give them a clear vision of their goals and what they want to achieve. If they would like to write a book for profit, they can use this information when choosing how much time and effort to put into writing. For authors who are not looking for monetary gain, it helps know if this is something they are willing to sacrifice their time, energy, and money on it. It is clarity that will set the direction of the book publishing project. People write for so many reasons, either to make money, inspire, educate, or gain social status. In a recent Facebook post by the Zimbabwean telecommunications mogul, Strive Masiyiwa, who also founded and presides over Econet in Zimbabwe, Canada, and Zimbabwe respectively; he had this to say “I wanted to reach people who don’t usually read books. I ended up reaching more than 100m according to Facebook!” He believes that a book would have limited him in reaching out to a large number of people. Additionally, he didn’t want people paying for his content, he said: “I did not want people to pay for this material.” So he resorted to using Social Media as a means of sharing his content. He's the go-to guy for entrepreneurs seeking to learn more in the field. He offers deep insights and openly engages with his audience on Facebook. I highly recommend every young entrepreneur follow his page on Social Media to learn more. His 'why' was crystal clear, so he chose the appropriate channel that would help him achieve his goal. There are some people just like Strive, experts in their various fields without a book in their name yet they share insightful long post content on social media. Perhaps, they may write a book someday. Something I always encourage them to do, however, for now, they believe the best medium to reach their audience is through... Why do you want to write a book? The recent boom of interest in self-publishing has led to an explosion of books being created. While there are positives to this new market, it could also have negative impacts on book quality. Why do you want to write a book?



The recent boom of interest in self-publishing has led to an explosion of books being created. While there are positives to this new market, it could also have negative impacts on book quality.



Writing a book can be a daunting, time-consuming task. However, it is one of the best things you can do and leave as a legacy. There are many benefits to writing a book. Writing helps you better understand your thoughts and who you are as an individual. It also allows you to contribute to the world by adding to the vast body of knowledge that already exists on the subject. One of the most common reasons people write books is to share experiences, teach lessons, or inspire others.



That said, not every idea will make it into books. Some ideas and write-ups are best kept as blog posts and articles.



Blog posts and articles are the perfect media for publishing content on a given topic. Blog posts are a great way to share insights and tips for readers, while articles provide in-depth analysis of specific topics.



Sometimes these articles and blog posts serve a better and more timely need than if they were written in books.



As much as I advise people to write books, I also place a caveat that not everything can turn out as a book or for that matter a great book.



This is because the task of writing a book has several pitfalls that need to be avoided. For example, some people don't have the time or discipline to write a book. Others have an idea that isn't likely to sell well in the market.



The first governing principle on writing books is the reason for the book. Now, it may seem like an obvious starting point, but many people forget about it or neglect to consider it. If you don't know what your book is about or what you want your readers to get out of reading it, then how can you expect them to buy and read your book?



That serves as a precursor for publishing. It informs the option of the right audience, the market, and the specific need.



In my book publishing classes, I always assert my belief that authors should clarify their reasons for writing a book before beginning the publishing process.



This will give them a clear vision of their goals and what they want to achieve. If they would like to write a book for profit, they can use this information when choosing how much time and effort to put into writing. For authors who are not looking for monetary gain, it helps know if this is something they are willing to sacrifice their time, energy, and money on it.



It is clarity that will set the direction of the book publishing project. People write for so many reasons, either to make money, inspire, educate, or gain social status.



In a recent Facebook post by the Zimbabwean telecommunications mogul, Strive Masiyiwa, who also founded and presides over Econet in Zimbabwe, Canada, and Zimbabwe respectively; he had this to say “I wanted to reach people who don’t usually read books. I ended up reaching more than 100m according to Facebook!” He believes that a book would have limited him in reaching out to a large number of people.



Additionally, he didn’t want people paying for his content, he said: “I did not want people to pay for this material.” So he resorted to using Social Media as a means of sharing his content. He's the go-to guy for entrepreneurs seeking to learn more in the field. He offers deep insights and openly engages with his audience on Facebook. I highly recommend every young entrepreneur follow his page on Social Media to learn more.



]]> Bernard Kelvin Clive full false 8:27 https://bkc.name/brand-nuggets/ Thu, 20 Jan 2022 09:51:34 +0000 https://bkc.name/?p=7746 Tips to grow your brand FInd your unique audinceFeed them value - over deliverGenerate 'Word of Mouth Marketing' - Power referralsFeedbacks - get them and use them properlyStay ConsistrentStay Creative - Be diffirent Branding Resources Tips to grow your brand FInd your unique audinceFeed them value - over deliverGenerate 'Word of Mouth Marketing' - Power referralsFeedbacks - get them and use them properlyStay ConsistrentStay Creative - Be diffirent Branding Resources Tips to grow your brand



* FInd your unique audince* Feed them value - over deliver* Generate 'Word of Mouth Marketing' - Power referrals* Feedbacks - get them and use them properly* Stay Consistrent* Stay Creative - Be diffirent



Branding Resources
]]> Bernard Kelvin Clive full false 6:51 https://bkc.name/daring-greatly-2022/ Thu, 23 Dec 2021 21:57:22 +0000 https://bkc.name/?p=7736 12 Things to Dare in 2022 “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ― Andre Gide There comes a time in our lives that we must step out of our comfort zones and prisons and get into new territories.  We all have some areas that we need to Dare to venture into in the coming year. So, today I present to you some ideas for daring discoveries. Go through and give it a shot. 1. Dare to Break mental strongholds It all begins in the mind. Your mind is either your prison or palace. Several people have been stopped not by demons but by their own beliefs: self-limiting believes. So many “I can’t” block the flow of possibilities. To do and have more, one must first believe. Expand your capacity to receive. Sometimes we place a cap on what we can achieve based on our past failures, which ought not to be so. Until one breaks self-imposed barriers in the mind, success becomes a wild goose chase. Believe you can and work towards it. See it first in your mind then work towards it.  “Don’t let mental blocks control you. Set yourself free. Confront your fear and turn the mental blocks into building blocks.” ― Dr. Roopleen 2. Dare to Raise the bar on yourself Truth be told, unless you deliberately upgrade yourself and see the worth in you, people will always treat you less than you deserve. They will devalue you and underpay you. You must dare to make a conscious effort at all costs to work harder on yourself, become a better person in your niche. I believe you are capable of achieving more. Place a demand on yourself, sacrifice more and stretch to reach for great heights. Self-worth is your first wealth.  "I dare you, while there is still time, to have a magnificent obsession." ― William Danforth 3. Dare to Write a book Writing may not come easily for everyone, however, everyone has a story, an experience, lessons to share. This may be the best time to write that book for you. Your story needs to be heard. Whether aiming at becoming a bestseller or not, make it a goal to share your story, lessons, strategies, and thoughts with the world. Listen, you may be helping someone you may never meet or know. Just start writing. At best hire a ghostwriter to professionally help you with your book. 4. Dare to go on a date If you've been postponing the idea for the date, now might be a good fit to give it a shot. Yeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée, or family. It makes a lot of difference. Hey, why don't you dare ask that person you've been admiring all this while for a date? You may be lucky, dare, go for it! 5. Dare to Travel/ tour/ retreat/ vacation Travelling opens are a new world of possibilities, to meet people of diverse cultures, lifestyles, and beliefs. It offers you an opportunity to learn and have fun. Perhaps, you have never traveled outside your village, town, city, or country. This may be the time to do so. Plan for that trip today. Additionally, Dare to Go on a retreat! You also deserve some vacation. Go out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God. 6. Dare to learn a language Language is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more you your list. 7. Dare to go back to school/ learn a Skill Dare to go back to school, either online or offline. You may think it is too late but hey! No! You can still take that course.  Learn something new. Upgrade yourself. Find out what skills are needed in your industry and learn. It offers you more opportunities in life. Skills get you hired. If necessary, make it happen this year. Make inquiries and pick a form. 8. Dare to Start a business (side hustle) It is a good practice to have multiple streams of income. 12 Things to Dare in 2022 “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ― Andre Gide There comes a time in our lives that we must step out of our comfort zones and prisons and get into new territories. 12 Things to Dare in 2022



“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ― Andre Gide



There comes a time in our lives that we must step out of our comfort zones and prisons and get into new territories. 



We all have some areas that we need to Dare to venture into in the coming year. So, today I present to you some ideas for daring discoveries. Go through and give it a shot.



1. Dare to Break mental strongholds



It all begins in the mind. Your mind is either your prison or palace. Several people have been stopped not by demons but by their own beliefs: self-limiting believes. So many “I can’t” block the flow of possibilities. To do and have more, one must first believe. Expand your capacity to receive. Sometimes we place a cap on what we can achieve based on our past failures, which ought not to be so. Until one breaks self-imposed barriers in the mind, success becomes a wild goose chase. Believe you can and work towards it. See it first in your mind then work towards it. 



“Don’t let mental blocks control you. Set yourself free. Confront your fear and turn the mental blocks into building blocks.” ― Dr. Roopleen



2. Dare to Raise the bar on yourself



Truth be told, unless you deliberately upgrade yourself and see the worth in you, people will always treat you less than you deserve. They will devalue you and underpay you. You must dare to make a conscious effort at all costs to work harder on yourself, become a better person in your niche.



I believe you are capable of achieving more. Place a demand on yourself, sacrifice more and stretch to reach for great heights. Self-worth is your first wealth.



 "I dare you, while there is still time, to have a magnificent obsession." ― William Danforth



3. Dare to Write a book



Writing may not come easily for everyone, however, everyone has a story, an experience, lessons to share. This may be the best time to write that book for you. Your story needs to be heard. Whether aiming at becoming a bestseller or not, make it a goal to share your story, lessons, strategies, and thoughts with the world. Listen, you may be helping someone you may never meet or know. Just start writing.



At best hire a ghostwriter to professionally help you with your book.



4. Dare to go on a date



If you've been postponing the idea for the date, now might be a good fit to give it a shot. Yeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée, or family. It makes a lot of difference. Hey, why don't you dare ask that person you've been admiring all this while for a date? You may be lucky, dare, go for it!



5. Dare to Travel/ tour/ retreat/ vacation



Travelling opens are a new world of possibilities, to meet people of diverse cultures, lifestyles, and beliefs. It offers you an opportunity to learn and have fun. Perhaps, you have never traveled outside your village, town, city, or country. This may be the time to do so. Plan for that trip today.



Additionally, Dare to Go on a retreat!



You also deserve some vacation.



Go out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God.



6. Dare to learn a language



Language is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more you your list.]]> Bernard Kelvin Clive full false 14:06 https://bkc.name/prep-your-brand/ Wed, 08 Dec 2021 10:04:49 +0000 https://bkc.name/?p=7714 "If you don't prepare you will repair" - Bernard Kelvin Clive The Power of Brand Preparation. In this episode I talked about the power of preparation in brand building. Preparation is a critical process in the brand-building journey. If you don't prepare you'll repair. So start right and build right, prepare! "If you don't prepare you will repair" - Bernard Kelvin Clive The Power of Brand Preparation. In this episode I talked about the power of preparation in brand building. Preparation is a critical process in the brand-building journey. "If you don't prepare you will repair" - Bernard Kelvin Clive



The Power of Brand Preparation.



In this episode I talked about the power of preparation in brand building.



Preparation is a critical process in the brand-building journey. If you don't prepare you'll repair. So start right and build right, prepare!
]]> Bernard Kelvin Clive full false 6:44 https://bkc.name/21-tips-for-writers-authors-publishers/ Mon, 13 Sep 2021 06:30:00 +0000 https://bkc.name/?p=7561 "Find a balance between the art of writing and the business of publishing" As an author, the question that has been asked on countless occasions has been 'How do you find inspiration to write?'Today, I will share with you some simple truths and challenges faced by writers and authors alike.Listen, there would be days you have the drive and internal motivation to write, the flow will be natural and uninterrupted. And well there will be other days that regardless of what you do, the inspiration and flow will not be there.Yeah, that's life, don't let the not-so-good days discourage you.The recent pandemic (Covid-19) took the world by surprise. While it shut down some businesses it also reshaped the minds of others.Before this, many thought to themselves they were too busy to slow down to enjoy the simple pleasures of life or pursue the list on their bucket list were awaken to the realities of life.For the last 12 months, I have seen several people writing and publishing books, yes! Surprised? Suddenly, they've got the time to write and share their stories and ideas with the world.Truth be told, sometimes it takes an uncertain tragic situation to turn men towards living their dreams.The thing is that, if one desires to write, every day presents an opportunity to do so, it might not be as fast as one desires, but there will be progress. That simple action and habit will lead to many creative ideas being birthed.We are all sometimes slack, slow, and lazy about taking simple action, but when we commit to it, a whole new world of possibilities is born.So, here are simple tips and tweaks to help you in your writing and publishing journey.1. Block some time off your daily schedule to write. It could just be 30minutes.2. Write when you are inspired or not. It's the habit that counts.3. Treat your first draft as such, it's a draft, don't try to polish it during the writing process.4. If you are writing a book, make it a great one. Put all your all into it. That's the beginning of your success.5. Invest in a professional editor6. The secret has been to always start promoting your book before it's ready. Promote before publishing.7. Great writers are readers as well. So read other books, build yourself up.8. Join a network of writers and authors, this helps greatly.9. Quality design sells. Get a professional cover and book layout designer to do your book cover and typesetting.10. No matter how great a writer you are, never try to do everything on your own. Engage the expertise of others, it pays!11. Don't stress yourself over who should write the foreword for your book12. If you desire to stay in the game for a long time then, consider writing multiple books(series) than trying to make a killing from just one book.13. Book tiles do change. Your current book title may need to change before publishing14. Publish on Amazon and other platforms. Sometimes smaller platforms may offer you more royalties. Don't be limited, spread!15. Make friends with bloggers, publicists, and book reviewers, if not hire them when necessary. They help create buzz around your book.16. Blogging and podcasting are great marketing channels. If you can, consider guest blogging and podcasting. They are a prodigious book promotional avenue.17. Get reviewers for your book online. Reviews help to drive sales for your book.18. Prepare to be a guest on TV/Radio, Podcasts, etc. An avenue to market your book.19. Get an author website or landing page for your book. Giveaway some content!20. Be consistent and committed to writing. Craft your writing style. Write for your ideal audience and grow!21. Learn well the art of writing and the business of publishing. Book Publishing is a big business, do all you can to stand out!Bernard Kelvin CliveAmazon bestselling author of over 50 published books. Recommended books: CEO BrandingSimple Branding Guide for Small Business Owners "Find a balance between the art of writing and the business of publishing" As an author, the question that has been asked on countless occasions has been 'How do you find inspiration to write?'Today, I will share with you some simple truths and chal... "Find a balance between the art of writing and the business of publishing"



As an author, the question that has been asked on countless occasions has been 'How do you find inspiration to write?'Today, I will share with you some simple truths and challenges faced by writers and authors alike.Listen, there would be days you have the drive and internal motivation to write, the flow will be natural and uninterrupted. And well there will be other days that regardless of what you do, the inspiration and flow will not be there.Yeah, that's life, don't let the not-so-good days discourage you.The recent pandemic (Covid-19) took the world by surprise. While it shut down some businesses it also reshaped the minds of others.Before this, many thought to themselves they were too busy to slow down to enjoy the simple pleasures of life or pursue the list on their bucket list were awaken to the realities of life.For the last 12 months, I have seen several people writing and publishing books, yes! Surprised? Suddenly, they've got the time to write and share their stories and ideas with the world.Truth be told, sometimes it takes an uncertain tragic situation to turn men towards living their dreams.The thing is that, if one desires to write, every day presents an opportunity to do so, it might not be as fast as one desires, but there will be progress. That simple action and habit will lead to many creative ideas being birthed.We are all sometimes slack, slow, and lazy about taking simple action, but when we commit to it, a whole new world of possibilities is born.So, here are simple tips and tweaks to help you in your writing and publishing journey.1. Block some time off your daily schedule to write. It could just be 30minutes.2. Write when you are inspired or not. It's the habit that counts.3. Treat your first draft as such, it's a draft, don't try to polish it during the writing process.4. If you are writing a book, make it a great one. Put all your all into it. That's the beginning of your success.5. Invest in a professional editor6. The secret has been to always start promoting your book before it's ready. Promote before publishing.7. Great writers are readers as well. So read other books, build yourself up.8. Join a network of writers and authors, this helps greatly.9. Quality design sells. Get a professional cover and book layout designer to do your book cover and typesetting.10. No matter how great a writer you are, never try to do everything on your own. Engage the expertise of others, it pays!11. Don't stress yourself over who should write the foreword for your book12. If you desire to stay in the game for a long time then, consider writing multiple books(series) than trying to make a killing from just one book.13. Book tiles do change. Your current book title may need to change before publishing14. Publish on Amazon and other platforms. Sometimes smaller platforms may offer you more royalties. Don't be limited, spread!15. Make friends with bloggers, publicists, and book reviewers, if not hire them when necessary. They help create buzz around your book.16. Blogging and podcasting are great marketing channels. If you can, consider guest blogging and podcasting. They are a prodigious book promotional avenue.17. Get reviewers for your book online. Reviews help to drive sales for your book.18. Prepare to be a guest on TV/Radio, Podcasts, etc. An avenue to market your book.19. Get an author website or landing page for your book. Giveaway some content!20. Be consistent and committed to writing. Craft your writing style. Write for your ideal audience and grow!21. Learn well the art of writing and the business of publishing. Book Publishing is a big business, do all you can to stand out!Bernard Kelvin CliveAmazon bestselling author of over 50 published books.


]]> Bernard Kelvin Clive full false 13:26 https://bkc.name/convo-on-branding-rebranding-and-repositioning-with-a-brand-strategist-susan-meier/ Fri, 20 Aug 2021 06:23:31 +0000 https://bkc.name/?p=7545 In this episode, I discussed the subject of branding and rebranding with Susan Meier. Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world's leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand's unique niche and craft their key messages. RESOURCES: Books by BKC www.Amazon.com/author/bernardkelvin In this episode, I discussed the subject of branding and rebranding with Susan Meier. Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consult... In this episode, I discussed the subject of branding and rebranding with Susan Meier.



Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world's leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand's unique niche and craft their key messages.



RESOURCES:



Books by BKC www.Amazon.com/author/bernardkelvin
]]> Bernard Kelvin Clive full false 33:41 https://bkc.name/common-mistakes-people-make-when-building-a-brand/ Tue, 27 Apr 2021 16:25:35 +0000 https://bkc.name/?p=7440 "Branding is more than just a creative name and cute logo..." - Bernard Kelvin Clive Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it. This is why so many of them end up getting lost in the sea of other competitors and can’t seem to stick with their audience. But if your goal is to get your brand out there and attract the right people, you have to know how to build a brand strategy and avoid some crucial mistakes. Here are a few of them. Not Starting with a Brand Strategy The biggest issue is not coming in with a strategy. You should always start with your biggest competition and see what they’re doing. This will inspire you as to what you can do and how you can differentiate yourself. You also need to have a clear audience of who you’re catering to. Remember, this is all about your customer and aligning yourself with their experience. If you start from this angle, you’ll realize that fonts and colors have very little to do with your brand. It’s about being as persuasive as possible to your core audience. Not Delegating This is another major issue for many companies. They might want to put their in-house marketing team on the job when they might not understand all the aspects of branding. Branding online and offline are two completely different things, and people who do not have the expertise to build a brand online cannot be expected to learn on the fly and get good results. You need to hire a team for the job and find one with significant experience working on this type of project. People like main-rose.com are a perfect example. Outsourcing online branding will result in better results and will allow you to save time and money. You’ll also be able to allocate your team to asks they are better at. Cutting Corners A lot of people try to build their brand on the cheap. The issue is that a cheap brand will become synonymous with who you are, and it will be very difficult to shake off. This is why you need to invest all that you can into a proper design at first. While the logo isn’t everything, it is still a very important part of branding, so don’t make the mistake of hiring someone on Fiverr to do the job. What you’ll get is a mishmash of overused stock photos and cheap fonts. While you can get away with a cheap site at the beginning, make sure that the colors and logos are consistent and that the logo is professionally made. One of the big issues with having a cheaply made logo is that you might have difficulty transposing it to different formats. You don’t want to have to redesign the logo so that it looks the same on print and online. These are a few examples of mistakes people make when building their brand. Make sure that you avoid these, and understand what makes a strong brand to begin with. Recommended books: CEO BrandingSimple Branding Guide for Small Business Owners "Branding is more than just a creative name and cute logo..." - Bernard Kelvin Clive Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it.... "Branding is more than just a creative name and cute logo..." - Bernard Kelvin Clive



Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it. This is why so many of them end up getting lost in the sea of other competitors and can’t seem to stick with their audience. But if your goal is to get your brand out there and attract the right people, you have to know how to build a brand strategy and avoid some crucial mistakes. Here are a few of them.



Not Starting with a Brand Strategy



The biggest issue is not coming in with a strategy. You should always start with your biggest competition and see what they’re doing. This will inspire you as to what you can do and how you can differentiate yourself. You also need to have a clear audience of who you’re catering to. Remember, this is all about your customer and aligning yourself with their experience. If you start from this angle, you’ll realize that fonts and colors have very little to do with your brand. It’s about being as persuasive as possible to your core audience.



Not Delegating



This is another major issue for many companies. They might want to put their in-house marketing team on the job when they might not understand all the aspects of branding. Branding online and offline are two completely different things, and people who do not have the expertise to build a brand online cannot be expected to learn on the fly and get good results.



You need to hire a team for the job and find one with significant experience working on this type of project. People like main-rose.com are a perfect example. Outsourcing online branding will result in better results and will allow you to save time and money. You’ll also be able to allocate your team to asks they are better at.



Cutting Corners



A lot of people try to build their brand on the cheap. The issue is that a cheap brand will become synonymous with who you are, and it will be very difficult to shake off. This is why you need to invest all that you can into a proper design at first. While the logo isn’t everything, it is still a very important part of branding, so don’t make the mistake of hiring someone on Fiverr to do the job. What you’ll get is a mishmash of overused stock photos and cheap fonts. While you can get away with a cheap site at the beginning, make sure that the colors and logos are consistent and that the logo is professionally made.



One of the big issues with having a cheaply made logo is that you might have difficulty transposing it to different formats. You don’t want to have to redesign the logo so that it looks the same on print and online.



These are a few examples of mistakes people make when building their brand. Make sure that you avoid these, and understand what makes a strong brand to begin with.



Recommended books:



* CEO Branding* Simple Branding Guide for Small Business Owners




]]> Bernard Kelvin Clive full false 7:12 https://bkc.name/how-to-write-a-book-and-make-money/ Tue, 20 Apr 2021 13:50:08 +0000 https://bkc.name/?p=7434 If you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you. In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a 6 figure income out of it. Dr. Angela E. Lauria is the founder of The Author IncubatorTM and creator of the Difference ProcessTM for writing a book that matters. The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #60 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award and her program, The Author’s Way was named Coaching Program of the Year and was named, by entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch –one of only 2 women on the list. Dr. Angela has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been responsible for over $100 million in cumulative revenue. She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University and a PhD in Communications from The European Graduate School. She is a Wall Street Journal, USA Today, and Amazon bestselling author of: Make ‘Em Beg To Work For You: How to Find, Hire, Manage, Reward, and ReleaseAll-star Players to Help Make your Dream a RealityMake ‘Em Beg to Be Your Client: The Nonfiction Authors’ Guide to Selling, Serving, andFunding a MovementMake 'Em Beg to Publish Your Book: How To Reach A Larger Audience & Make AFull-Time Income In The Extremely Overcrowded World of Personal DevelopmentThe Incubated Author: 10 Steps to Start a Movement with Your MessageThe Difference: 10 Steps To Writing A Book That Matters.She lives at The Author Castle in McLean, Virginia with her husband Paul, son Jesse and their Castle cats Princesses Feathers & Foxy McFuzz Bucket. RESOURCES: Download FREE books by Dr. Angela www.TheAuthorIncubator.com/freebooks Follow me on Facebook: www.Facebook.com/TheAuthorIncubator Books by BKC www.Amazon.com/author/bernardkelvin If you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you. In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a ... If you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you.



In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a 6 figure income out of it.



Dr. Angela E. Lauria is the founder of The Author IncubatorTM and creator of the Difference ProcessTM for writing a book that matters. The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #60 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award and her program, The Author’s Way was named Coaching Program of the Year and was named, by entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch –one of only 2 women on the list.



Dr. Angela has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been responsible for over $100 million in cumulative revenue. She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University and a PhD in Communications from The European Graduate School. She is a Wall Street Journal, USA Today, and Amazon bestselling author of:



* Make ‘Em Beg To Work For You: How to Find, Hire, Manage, Reward, and Release* All-star Players to Help Make your Dream a Reality* Make ‘Em Beg to Be Your Client: The Nonfiction Authors’ Guide to Selling, Serving, and* Funding a Movement* Make 'Em Beg to Publish Your Book: How To Reach A Larger Audience & Make A* Full-Time Income In The Extremely Overcrowded World of Personal Development* The Incubated Author: 10 Steps to Start a Movement with Your Message* The Difference: 10 Steps To Writing A Book That Matters.* She lives at The Author Castle in McLean, Virginia with her husband Paul, son Jesse and their Castle cats Princesses Feathers & Foxy McFuzz Bucket.



RESOURCES:



Download FREE books by Dr. Angela www.TheAuthorIncubator.com/freebooks



Follow me on Facebook: www.Facebook.com/TheAuthorIncubator



Books by BKC www.Amazon.com/author/bernardkelvin
]]> Bernard Kelvin Clive full false 33:55 https://bkc.name/brand-strategies-that-works/ Thu, 01 Apr 2021 10:11:27 +0000 https://bkc.name/?p=7427 3 Proven Brand Strategies that Global Brands Employ How to Stay in the Game "Leads are seeds not harvest; cultivate them gradually" - Bernard Kelvin Clive In the new age of marketing, advertising, branding, and sales promotion, the ancient landmarks of success cannot be overridden with fanciful marketing schemes and sleazy sales tactics. Although these strategies can help up to some degree, overly using advertising to grow a brand won’t cut it, you will need a more robust approach, proven and tested. While certain brands may thrive for a season, others transcend generations. The difference between these two parties most often is not that much. Research and study of brands over the years have revealed some truth about successful and unsuccessful brands. Here are three pivotal differentiators that serve as the pillars of successful branding strategies of great brands. 1. Growth Strategies “Companies that invest more in digital transformation actually outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digital channels, and better able to build a bigger user base. What’s more, this phenomenon exists regardless of industry.” — Geoff Cubitt, CEO, Isobar US Brands that succeed over a long time are deliberate about their growth and development. Their success never happens by chance but by choice. They are determined to grow and expand into new products, services, and markets. They believe that any brand that does not grow dies. Seams and times do change, and that which worked yesterday may not work today. So brands must consistently learn new ways of operating to keep the wheels of fortune turning in their favor. They become intentional about employing the use of technology to their advantage; by focusing on the tools that will help them deliver better and quality results. Every growing brand rides on the winds of technology and innovation, from Brands such as Apple to Tesla and the basic WhatsApp messenger on your phone. These successful brands employ innovative measures to ensure that their products and services meet the ever-changing needs of the market. In moving forward, key areas brands must put more into for research and development to grow are data science and artificial intelligence. As rightly put by Vitaly Gordon, Vice President, Data Science and Engineering, Einstein, Salesforce  “You don’t need to know how the technology of a microwave works to use it — it is simply a tool. We’re now entering the same phase with AI, thanks to the huge influx of no-code, point‑and-click tools. AI will become a widely used utility by everyone, regardless of technical background. As a result, most of the AI applications in the coming years will be built by people with little or no AI training.” 2. Customer Care – People centered “We’ve been talking about the importance of ‘customer-centricity’ for some time. But until now retailers have lacked both the technology and the mandate to connect marketing, sales, service, and commerce systems to enable a 360-degree view of the customer. Now that relevant and personalised engagement has emerged as a key differentiator, retailers will finally make the investments to deliver on the promise of putting the customer at the center of everything they do.” — Rob Garf, Vice President, Industry Strategy & Insights, Salesforce In competitive marketplace brands that genuinely care about their clients will outlive and outsell their competitions. Brands that succeed purposefully care about their customers. They are not in business just to make money, they are driven by the needs and wants of their market. Consistently feeding the market. Great brands understand that their competitors are just a click away and that loyalty only exists to the point that the satisfaction of the customer is met. If the need of a customer is consistently and deliberately overlooked brands fall is imminent. 3. 3 Proven Brand Strategies that Global Brands Employ How to Stay in the Game "Leads are seeds not harvest; cultivate them gradually" - Bernard Kelvin Clive In the new age of marketing, advertising, branding, and sales promotion, 3 Proven Brand Strategies that Global Brands Employ



How to Stay in the Game



"Leads are seeds not harvest; cultivate them gradually" - Bernard Kelvin Clive



In the new age of marketing, advertising, branding, and sales promotion, the ancient landmarks of success cannot be overridden with fanciful marketing schemes and sleazy sales tactics. Although these strategies can help up to some degree, overly using advertising to grow a brand won’t cut it, you will need a more robust approach, proven and tested.



While certain brands may thrive for a season, others transcend generations. The difference between these two parties most often is not that much.



Research and study of brands over the years have revealed some truth about successful and unsuccessful brands.



Here are three pivotal differentiators that serve as the pillars of successful branding strategies of great brands.



1. Growth Strategies



“Companies that invest more in digital transformation actually outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digital channels, and better able to build a bigger user base. What’s more, this phenomenon exists regardless of industry.” — Geoff Cubitt, CEO, Isobar US



Brands that succeed over a long time are deliberate about their growth and development. Their success never happens by chance but by choice. They are determined to grow and expand into new products, services, and markets.



They believe that any brand that does not grow dies. Seams and times do change, and that which worked yesterday may not work today. So brands must consistently learn new ways of operating to keep the wheels of fortune turning in their favor.



They become intentional about employing the use of technology to their advantage; by focusing on the tools that will help them deliver better and quality results.



Every growing brand rides on the winds of technology and innovation, from Brands such as Apple to Tesla and the basic WhatsApp messenger on your phone. These successful brands employ innovative measures to ensure that their products and services meet the ever-changing needs of the market.



In moving forward, key areas brands must put more into for research and development to grow are data science and artificial intelligence. As rightly put by Vitaly Gordon, Vice President, Data Science and Engineering, Einstein, Salesforce



 “You don’t need to know how the technology of a microwave works to use it — it is simply a tool. We’re now entering the same phase with AI, thanks to the huge influx of no-code, point‑and-click tools. AI will become a widely used utility by everyone, regardless of technical background. As a result, most of the AI applications in the coming years will be built by people with little or no AI training.”



2. Customer Care – People centered



“We’ve been talking about the importance of ‘customer-centricity’ for some time. But until now retailers have lacked both the technology and the mandate to connect marketing, sales, service, and commerce systems to enable a 360-degree view of the customer. Now that relevant and personalised engagement has emerged as a key differentiator, retailers will finally make the investments to deliver on the promise of putting the customer at the center of everything they do.” — Rob Garf, Vice President, Industry Strategy & Insights, Salesforce



In competitive marketplace brands that genuinely care about their clients will outlive and outsell their competitions.]]> Bernard Kelvin Clive full false 10:12 https://bkc.name/how-to-become-an-authority-in-your-field/ Wed, 24 Feb 2021 09:56:07 +0000 https://bkc.name/?p=7418 Digital Growth Strategies In this episode I outline steps and strategies to help you build an authority. On Becoming an authority areas discussed Who's an AuthorityValue of an AuthorityStrategies to Become an AuthorityNiche Finding -Investments -- study, teachEstablishing your voicePlatform BuildingKey principles to be employedconsistencycommitmentcreativity (branding, simplify)Obstacles to overcomeLegacy Recommended books: GOALS Are Dead! Simple Strategies for Achieving your Goals While Enjoying Life.DOERS 12:52CEO Branding Digital Growth Strategies In this episode I outline steps and strategies to help you build an authority. On Becoming an authority areas discussed Who's an AuthorityValue of an AuthorityStrategies to Become an AuthorityNiche Finding -Investment... Digital Growth Strategies



In this episode I outline steps and strategies to help you build an authority.



On Becoming an authority areas discussed



* Who's an Authority* Value of an Authority* Strategies to Become an Authority* Niche Finding -* Investments -- study, teach* Establishing your voice* Platform Building* Key principles to be employed* consistency* commitment* creativity (branding, simplify)* Obstacles to overcome* Legacy



Recommended books:



* GOALS Are Dead! Simple Strategies for Achieving your Goals While Enjoying Life.* DOERS 12:52* CEO Branding
]]> Bernard Kelvin Clive full false 18:48 https://bkc.name/personal-brands-21-things-to-dare-in-2021/ Sat, 02 Jan 2021 10:19:32 +0000 https://bkc.name/?p=7408 “Masters today were starts yesterday, begin now!” – Bernard Kelvin Clive Let’s dare to do more this year! Now is the time to spice up and step up your personal brand! Becoming a better you! Life gets better when you get better. Pick and do what you can, challenge yourself.This might not be for everyone, however, everyone can find something worth daring.1. Write a bookThis may be the best time to write that book in you. Your story needs to be heard. Just start writing.2. Go on a dateYeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée or family. It makes a lot of difference.3. Travel/ go on a tourPerhaps, you have never traveled outside your village, town, city or country. This may be the time to do so. Plan for that trip today.4. Learn a languageLanguage is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more to your list.5. Go back to schoolYou may think it’s too late but hey no! You can still take that course. If it's necessary, make it happen this year. Make enquires and pick a form.6. Start a business (side hustle)You may need an extra income or may have plans for a startup business. Just begin, get the needed resources and launch out.7. Adopt a childIf this is the best option for you, go for it. Your adoption may just be to cater for the needs of someone's child. Do it!8. Start a familyIf you've been planning to settling down and the right time is up, go ahead don't keep postponing it. Prepare for. a wonderful family life.9. Plant treesContribute to a greener world and save lives by simply planting a tree. We need fresher air and a better environment. Be a tree planter.10. Run a MarathonYou may just decide to do this for the fun of it not necessarily for a medal. Experience it!11. Go on a retreatGo out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God.12. Start a farmA backyard farm would be an ideal starting point if you have space for it. Be it plant or animal farming, cultivate this as a hobby or business. The returns are worth the effort.13. Acquire a landIf you have land, you can have more. If you have none, now it's a great time to secure one. Invest in lands, it always appreciates.14. VolunteerService to others is service to God. Offer to serve freely in any capacity that you can. Be of help to others.15. Compose a songYeah! You don't need to be a musician or songwriter to write a song, you just need to appreciate life and nature to begin. Do it in your way. Sing your song.16. Start a personal libraryYou need not be a lover of books to start a library. For posterity sake, have a resource of books that can help generations after you. It could be a great way to transfer knowledge and impact lives.17. Grow your assets (invest)It is a good practice to have multiple streams of income. It makes life worth living and lightens the pressures of life.18. Read more booksAnd one more book to your reading list, then another, then another. Read as much as you can. Get enlightened.19. Learn a skillLearn something new. Upgrade yourself. Find out what skills are needed in your industry and learn. It offers you more opportunities in life. Skills get you hired.20. Give anonymouslyIn a society where people take pleasure in the public display of alms, do the opposite. Give and give quietly. You don't need to publicize your act of kindness. 21. Quit: Disengage the DysfunctionalYes! Winners do quit and quitters do win. There comes a time that you must stop doing things that are not working and no longer saving it purposes – quit ridding the dead horses! It’s okay to quit that dysfunctional relationship, quit that job, quit that association, and move on. Life is too short to keep riding dead horses, there are more oceans to conquer more dreams to achieve. Step put boldly and pursue you dreams. “Masters today were starts yesterday, begin now!” – Bernard Kelvin Clive Let’s dare to do more this year! Now is the time to spice up and step up your personal brand! Becoming a better you! Life gets better when you get better. “Masters today were starts yesterday, begin now!” – Bernard Kelvin Clive



Let’s dare to do more this year!



Now is the time to spice up and step up your personal brand! Becoming a better you!



Life gets better when you get better.



Pick and do what you can, challenge yourself.This might not be for everyone, however, everyone can find something worth daring.1. Write a bookThis may be the best time to write that book in you. Your story needs to be heard. Just start writing.2. Go on a dateYeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée or family. It makes a lot of difference.3. Travel/ go on a tourPerhaps, you have never traveled outside your village, town, city or country. This may be the time to do so. Plan for that trip today.4. Learn a languageLanguage is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more to your list.5. Go back to schoolYou may think it’s too late but hey no! You can still take that course. If it's necessary, make it happen this year. Make enquires and pick a form.6. Start a business (side hustle)You may need an extra income or may have plans for a startup business. Just begin, get the needed resources and launch out.7. Adopt a childIf this is the best option for you, go for it. Your adoption may just be to cater for the needs of someone's child. Do it!8. Start a familyIf you've been planning to settling down and the right time is up, go ahead don't keep postponing it. Prepare for. a wonderful family life.9. Plant treesContribute to a greener world and save lives by simply planting a tree. We need fresher air and a better environment. Be a tree planter.10. Run a MarathonYou may just decide to do this for the fun of it not necessarily for a medal. Experience it!11. Go on a retreatGo out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God.12. Start a farmA backyard farm would be an ideal starting point if you have space for it. Be it plant or animal farming, cultivate this as a hobby or business. The returns are worth the effort.13. Acquire a landIf you have land, you can have more. If you have none, now it's a great time to secure one. Invest in lands, it always appreciates.14. VolunteerService to others is service to God. Offer to serve freely in any capacity that you can. Be of help to others.15. Compose a songYeah! You don't need to be a musician or songwriter to write a song, you just need to appreciate life and nature to begin. Do it in your way. Sing your song.16. Start a personal libraryYou need not be a lover of books to start a library. For posterity sake, have a resource of books that can help generations after you. It could be a great way to transfer knowledge and impact lives.17. Grow your assets (invest)It is a good practice to have multiple streams of income. It makes life worth living and lightens the pressures of life.18. Read more booksAnd one more book to your reading list, then another, then another. Read as much as you can. Get enlightened.19. Learn a skillLearn something new. Upgrade yourself. Find out what skills are needed in your industry and learn. It offers you more opportunities in life. Skills get you hired.20. Give anonymouslyIn a society where people take pleasure in the public display of alms, do the opposite. Give and give quietly. You don't need to publicize your act of kindness.



21. Quit: Disengage the DysfunctionalYes! Winners do quit and quitters do win. There comes a time that you must stop doing things that are not working and no longer saving it purposes – quit ridding the dead horses!



It’s okay to quit that dysfunctional relationship, quit that job, quit that association, and move on.]]> Bernard Kelvin Clive full false 9:12 https://bkc.name/personal-branding-goals-to-strive-for-in-2021/ Tue, 22 Dec 2020 08:17:33 +0000 https://bkc.name/?p=7402 “Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. Go through this list and be challenged to take your brand to another height. 1. Raise the bar on yourself I know quite a number of brands in my circle who offer the same services and products of high quality and standard yet they are underpaid by their clients. Why? Well, my survey revealed one major setback, lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Listen, if you don't place a premium price on yourself, others will treat you like a commodity. Truth be told, you are powerful, gifted, talented, and skilled. Yes you, you have to believe that. It all begins with self-belief and confidence in one's abilities. Perhaps, you have settled for crumbs for your brand and business. No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things. Building confidence in yourself is building confidence in your brand. If you've been doing well, great! It’s time to step up your game, go up the notch. Stretch for a higher and greater opportunity. You can do more. In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft. 2. Invest in a professional coach Truth be told, successful people hire coaches. They don't try to figure everything out on their own, they ask for help and support - coaching. To move your brand to the next level, a coach is imperative. Coaches guide you on paths they are more knowledgeable and have proven records of their success. Hire a coach to help you in selected areas of your life and brand. It saves you time and money. The potential return on investment in a coach for your brand is priceless. 3. Build partnership There's strength in numbers and unity of purpose. In building and growing your brand, forming strong alliances offer you great leverage you can't have doing things all on your own. There are times you need to partner with other successful and big brands to grow your business. Therefore, I advise you to seek mutually beneficial connections. In partnering, consider what you can offer your partners and vice versa, what they will be bringing to the table. Once all is set, always remember to have a partnership agreement signed before you go on with any task. If possible, seek legal advice. Effective partnerships grow Brands. Make it a major goal to build a partnership in the coming weeks, months, and years. 4. Scale - enlarge your territories Too often many people settle too soon when they attain what they may seem successful in their own eyes. The temptation to settle could be so high when praises come from all corners. Yes, you may be doing well. It is good to celebrate but even greater to make the most of the situation at hand - repeat that which worked and scale your brand. When the season to grow comes don't rest on your past fruits, there are more lands to conquer. Grow your brand beyond your current comfort zone. You may be doing well considerably in your niche. Sometimes your niche may become your comfort zone when you fail to recognize the season to expand. Take a well prepared and calculated giant step with your brand in the coming weeks, months, and years. The world is your oyster. 5. Work on your feedback As I always say "feedbacks are ways brands can look back". I know of brands that have failed and have dimmed out because they took lightly the feedbacks of their clients and customers. Perhaps, you've lost a fortune over the years because of your indifference, “Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to rea... “Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive



Brands evolve!



Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year.



Go through this list and be challenged to take your brand to another height.



1. Raise the bar on yourself



I know quite a number of brands in my circle who offer the same services and products of high quality and standard yet they are underpaid by their clients.



Why? Well, my survey revealed one major setback, lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve.



Listen, if you don't place a premium price on yourself, others will treat you like a commodity.



Truth be told, you are powerful, gifted, talented, and skilled. Yes you, you have to believe that.



It all begins with self-belief and confidence in one's abilities.



Perhaps, you have settled for crumbs for your brand and business.



No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things.



Building confidence in yourself is building confidence in your brand.



If you've been doing well, great! It’s time to step up your game, go up the notch. Stretch for a higher and greater opportunity.



You can do more.



In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft.



2. Invest in a professional coach



Truth be told, successful people hire coaches. They don't try to figure everything out on their own, they ask for help and support - coaching.



To move your brand to the next level, a coach is imperative.



Coaches guide you on paths they are more knowledgeable and have proven records of their success.



Hire a coach to help you in selected areas of your life and brand. It saves you time and money.



The potential return on investment in a coach for your brand is priceless.



3. Build partnership



There's strength in numbers and unity of purpose.



In building and growing your brand, forming strong alliances offer you great leverage you can't have doing things all on your own.



There are times you need to partner with other successful and big brands to grow your business. Therefore, I advise you to seek mutually beneficial connections.



In partnering, consider what you can offer your partners and vice versa, what they will be bringing to the table.



Once all is set, always remember to have a partnership agreement signed before you go on with any task. If possible, seek legal advice.



Effective partnerships grow Brands.



Make it a major goal to build a partnership in the coming weeks, months, and years.



4. Scale - enlarge your territories



Too often many people settle too soon when they attain what they may seem successful in their own eyes.



The temptation to settle could be so high when praises come from all corners. Yes, you may be doing well. It is good to celebrate but even greater to make the most of the situation at hand - repeat ...]]> Bernard Kelvin Clive full false https://bkc.name/brand-thyself-the-3-stages-of-discovery/ Tue, 17 Nov 2020 15:51:33 +0000 https://bkc.name/?p=7395 Three Stages of Thyself – Personal Brand Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men. In a world where many play the 'like game' to be accepted and loved by others, many have succumbed and submitted, living lives less than they should, just for the praise of men. Accepting crumbs, less of their worth. It takes a determined heart, courage, and commitment to stay true to oneself and calling. It has become very necessary for men to wake up from their slumber - bootlicking and blind loyalty to live their dreams - be who they were called to be – and live life to the fullest unapologetically. Permit your true self to stand out from the crowd to shine – building an authentic personal brand. Let’s quickly look at the three stages of knowing thyself. The process of getting to know one’s self takes time, it’s not a one-off event achieved by a swoosh of a magic wand. It’s almost a lifelong process of discovery. Truth is that you will never be able to fully discover who you are. Man is endowed with many abilities, most often people only scratch a percentage of it. Know thyself: Introspection, access and accepting yourself However, the fulfilling part is that, when you begin to identify the traces of who you are, setting the pace for your life’s success, it is important to consider Socrates' statement, " Man Know thyself”. These simple words, timeless and encapsulated with great wisdom have served as a wake-up call and guiding light to many. Sometimes in the haste to be known- fame, name, and money, many sell themselves cheap. “Follow your heart, listen to your inner voice, stop caring about what others think.” ― Roy T. Bennett Date Thyself; dating yourself implies making time for you – having a ‘me time’. Take time to understudy and understand yourself, your actions, and inactions. What’s your personality? Do you understand yourself? These are questions you should be asking yourself. At this stage, you must know and understand how your temperament affects your life and how to maximize it. A brief look at the Four main temperaments. Truth is that all of us have all these temperaments in us, however, one or two become dominant, thereby defining you. However, these temperaments can be worked on to make the best of it. One need not say ‘that’s who I am and I live my life that way’, dating yourself will enable you to navigate through the many phases of your temperament in understanding yourself and charting a path that will best help you and others. I encourage you to take the temperament test if you have not done that already. You can easily Google-find a trusted website to do that. Pay attention to things that inspire you and that which drains you. How you react to the situation around you. By doing that you will develop a deeper understanding of yourself – strengths and weaknesses. Aiding you to make better-informed decisions about your life. NB: Knowing and understanding your personality type helps you define your brand to build it successfully. Let these words by Eleanor Roosevelt sink deep into your thoughts, “Do the things that interest you and do them with all your heart. Don't be concerned about whether people are watching you or criticizing you. The chances are that they aren't paying any attention to you. It's your attention to yourself that is so stultifying. But you have to disregard yourself as completely as possible. If you fail the first time then you'll just have to try harder the second time. After all, there's no real reason why you should fail. Just stop thinking about yourself.” Be thyself: Putting forth your ‘persona’ by properly representing yourself - this third phase is quite challenging because it's that phase that truly represents you. The thing is that you can know thyself and date thyself but not properly be thyself because of many external compelling forces – soci... Three Stages of Thyself – Personal Brand Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men. In a world where many play the 'like game' to be accepted and loved by... Three Stages of Thyself – Personal Brand



Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men.



In a world where many play the 'like game' to be accepted and loved by others, many have succumbed and submitted, living lives less than they should, just for the praise of men. Accepting crumbs, less of their worth.



It takes a determined heart, courage, and commitment to stay true to oneself and calling.



It has become very necessary for men to wake up from their slumber - bootlicking and blind loyalty to live their dreams - be who they were called to be – and live life to the fullest unapologetically.



Permit your true self to stand out from the crowd to shine – building an authentic personal brand.



Let’s quickly look at the three stages of knowing thyself.



The process of getting to know one’s self takes time, it’s not a one-off event achieved by a swoosh of a magic wand. It’s almost a lifelong process of discovery.



Truth is that you will never be able to fully discover who you are.



Man is endowed with many abilities, most often people only scratch a percentage of it.



Know thyself: Introspection, access and accepting yourself



However, the fulfilling part is that, when you begin to identify the traces of who you are, setting the pace for your life’s success, it is important to consider Socrates' statement, " Man Know thyself”. These simple words, timeless and encapsulated with great wisdom have served as a wake-up call and guiding light to many. Sometimes in the haste to be known- fame, name, and money, many sell themselves cheap.



“Follow your heart, listen to your inner voice, stop caring about what others think.” ― Roy T. Bennett



Date Thyself; dating yourself implies making time for you – having a ‘me time’. Take time to understudy and understand yourself, your actions, and inactions.



What’s your personality? Do you understand yourself? These are questions you should be asking yourself.



At this stage, you must know and understand how your temperament affects your life and how to maximize it. A brief look at the Four main temperaments. Truth is that all of us have all these temperaments in us, however, one or two become dominant, thereby defining you. However, these temperaments can be worked on to make the best of it. One need not say ‘that’s who I am and I live my life that way’, dating yourself will enable you to navigate through the many phases of your temperament in understanding yourself and charting a path that will best help you and others.



I encourage you to take the temperament test if you have not done that already. You can easily Google-find a trusted website to do that.



Pay attention to things that inspire you and that which drains you. How you react to the situation around you. By doing that you will develop a deeper understanding of yourself – strengths and weaknesses. Aiding you to make better-informed decisions about your life.



NB: Knowing and understanding your personality type helps you define your brand to build it successfully.



Let these words by Eleanor Roosevelt sink deep into your thoughts, “Do the things that interest you and do them with all your heart. Don't be concerned about whether people are watching you or criticizing you. The chances are that they aren't paying any attention to you. It's your attention to yourself that is so stultifying. But you have to disregard yourself as completely as possible.]]> Bernard Kelvin Clive full false 9:04 https://bkc.name/personal-brand-stay-sweet-in-style/ Tue, 03 Nov 2020 15:33:06 +0000 https://bkc.name/?p=7384 Personal Branding Today's Take Away Staying Sweet in Spirit & Style 1. Know your roots (your roots here represents your gifts and talents. It's not necessarily being born into a Royal or wealthy family. Your talents and gifts will be your strongest roots to grow. Find them and feed them. 2. Learn the ropes (Study your roots, history, and mysteries, every trade has it's secrets, know the tongue of your trade) The unique things that will set you apart for generations. It may be minute, but polish it, make that gem shine. Master your gifts and Polish your crafts. 3. Ride with confidence. You are the first version(First Lady/Gentleman) of your Life - act accordingly). Step out with your best foot forward always. Your giftedness is your Royal gold, hold it up high, be proud of it, and harness its potentials. Knowing who you are and what you carry boosts your confidence. Stride with boldness. 4. Stay in style. Dress your best. Daze and dazzle daily. You are a Royal, dress like one. Let your appearances speak volumes about you - sell yourself with your brand visuals. Slay and stun your world. Remember to dress for the occasion - never go unprepared, under-dressed, or over-dressed. No one size fits all, each occasion and platform demands a certain outlook. 5. Be tactful and stay relevant. Don't lose your luster and relevance as you grow(age). Mentor others, impact, and offer more value.Employ strategies to stay top of mind consistently.  Let the Queen & King in you Reign.Stay Sweet in Spirit and in Style. “The most important thing to remember is that you can wear all the greatest clothes and all the greatest shoes, but you’ve got to have a good spirit on the inside. That’s what’s really going to make you look like you’re ready to rock the world.” —Alicia Keys Inspirational Image attached: First Lady Melania Trump and Duchess Camilla - A member of the British Royal Family Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses Personal Branding Today's Take Away Staying Sweet in Spirit & Style 1. Know your roots (your roots here represents your gifts and talents. It's not necessarily being born into a Royal or wealthy family. Personal Branding Today's Take Away



Staying Sweet in Spirit & Style



1. Know your roots (your roots here represents your gifts and talents. It's not necessarily being born into a Royal or wealthy family. Your talents and gifts will be your strongest roots to grow. Find them and feed them.



2. Learn the ropes (Study your roots, history, and mysteries, every trade has it's secrets, know the tongue of your trade) The unique things that will set you apart for generations. It may be minute, but polish it, make that gem shine. Master your gifts and Polish your crafts.



3. Ride with confidence. You are the first version(First Lady/Gentleman) of your Life - act accordingly). Step out with your best foot forward always. Your giftedness is your Royal gold, hold it up high, be proud of it, and harness its potentials. Knowing who you are and what you carry boosts your confidence. Stride with boldness.



4. Stay in style. Dress your best. Daze and dazzle daily. You are a Royal, dress like one. Let your appearances speak volumes about you - sell yourself with your brand visuals. Slay and stun your world. Remember to dress for the occasion - never go unprepared, under-dressed, or over-dressed. No one size fits all, each occasion and platform demands a certain outlook.



5. Be tactful and stay relevant. Don't lose your luster and relevance as you grow(age). Mentor others, impact, and offer more value.Employ strategies to stay top of mind consistently. 



Let the Queen & King in you Reign.Stay Sweet in Spirit and in Style.



“The most important thing to remember is that you can wear all the greatest clothes and all the greatest shoes, but you’ve got to have a good spirit on the inside. That’s what’s really going to make you look like you’re ready to rock the world.” —Alicia Keys



Inspirational Image attached: First Lady Melania Trump and Duchess Camilla - A member of the British Royal Family



Resources



DOWNLOAD the eBook



Digital Disruption: Personal Brands that will Crush it after the Pandemic



Branding Books by Bernard Kelvin Clive



Branding Courses
]]> Bernard Kelvin Clive full false 5:58 https://bkc.name/shift-when-branding-cant-wait/ Thu, 08 Oct 2020 08:04:01 +0000 https://bkc.name/?p=7372 "When you don't change when the time is ripe, change will change you" - Bernard Kelvin Clive When things Suddenly Change – SHIFT Adapt to new trends but don’t follow the MassesChange strategy and test it speedilyAmplify that which works and keep tweakingStay relevant Don't let your brand die! "When you don't change when the time is ripe, change will change you" - Bernard Kelvin Clive When things Suddenly Change – SHIFT Adapt to new trends but don’t follow the MassesChange strategy and test it speedilyAmplify that which works and keep ... "When you don't change when the time is ripe, change will change you" - Bernard Kelvin Clive



When things Suddenly Change – SHIFT



* Adapt to new trends but don’t follow the Masses* Change strategy and test it speedily* Amplify that which works and keep tweaking* Stay relevant



Don't let your brand die!
]]> Bernard Kelvin Clive full false 7:52 https://bkc.name/brand-repositioning-in-trying-times/ Tue, 29 Sep 2020 07:36:07 +0000 https://bkc.name/?p=7368 What leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, and personal brands to reposition and rebrand to take advantage of the ongoing tides. “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie, The truth is that things are just not going to revert to normal not anytime soon. Things have taken a whole new shift and form and until brands and individuals begin to realize and seek advantage of the situation regardless of its negative impact, brands will either fade away and be forgotten or be outwitted by brands who have taken advantage of the situation.       So there are few things I am going to share which will help leaders, brands, and organizations, take the "bull by the horn” and make the best out of the situation, we have found ourselves, as the adage goes… “make lemonades out of lemons”. I am going to share with you, what you must do as a market leader, as an industry leader, as a brand, and as a global industry in times of crises like this. What do you do? Are you changing your strategy or style? Here are THREE simple things you can do to reposition your brand in times of crisis. Now the very first thing brands need to do is: Simplify: Look at ways to SIMPLIFY the things you do already. In challenging times like this, you can't afford to make things cumbersome, people will tune off. Find ways to make things simple for your audience to absorb. If it is tutorial lessons. Give your clients and customers simple steps that they can follow and get results. Provide them actionable tips, strategies, blog posts, articles, or if it's a product you've been selling, make your marketing strategy sound simple as well as your messages. A minimalist approach to work; helps in your product processing and products so you can cut down the cost of unnecessary hype and excess. Simplify the process and simplify the strategy. Digital marketing to online business, simplify the process don’t compound or make it complicated. Aim at cost-cutting, efficiency, and effectiveness to be productive and profitable. So firstly think of what ways can I simplify my brand or my business. How can I simplify? Can I do virtually now so I can cut down double transportation because we are in lockdown periods or restricted movements? So I simplify the process; we are going to do it virtually, the conference is going to be virtual so that people will purchase so there will be a very limited process. if it needs to be delivered then the dispatch or delivery company does that. If not, every meeting can be done virtually which is good. You cut down transportation cost, other unnecessary overhead costs then you make a profit or you sell digital products. As an author, people are now very close to buying print books. So what other avenues are available. I will look at audiobooks, digital books, eBooks so that people can download and purchase than investing so much in print paperback editions. Having, ebooks and audiobooks will cut down your production cost easily and maximize your profit. A couple of months ago Antony Robbins put together a remarkable record-breaking evens. He took his regular ‘Unleash the power within’ event virtually – broadcasting it live. Over 20,000 participants globally connected from over 100 countries right from their homes. In the 4 days’ virtual event, he invested heavily in technology so that all these participants from over 100 countries could watch him live for 4 days being on screens performing and demonstrating these personal development skills to them. Look at what can be done via technology. He didn’t let the pandemic or the situation stop him, but he came out of the box to do something which is simplifying the process by b... What leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, What leaders and brands can do in times of crisis to rebrand and reposition.



The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike.



It is up to leaders, brands, and personal brands to reposition and rebrand to take advantage of the ongoing tides.



“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie,



The truth is that things are just not going to revert to normal not anytime soon. Things have taken a whole new shift and form and until brands and individuals begin to realize and seek advantage of the situation regardless of its negative impact, brands will either fade away and be forgotten or be outwitted by brands who have taken advantage of the situation.



      So there are few things I am going to share which will help leaders, brands, and organizations, take the "bull by the horn” and make the best out of the situation, we have found ourselves, as the adage goes… “make lemonades out of lemons”. I am going to share with you, what you must do as a market leader, as an industry leader, as a brand, and as a global industry in times of crises like this. What do you do? Are you changing your strategy or style?



Here are THREE simple things you can do to reposition your brand in times of crisis.



Now the very first thing brands need to do is:



Simplify: Look at ways to SIMPLIFY the things you do already. In challenging times like this, you can't afford to make things cumbersome, people will tune off. Find ways to make things simple for your audience to absorb.



If it is tutorial lessons. Give your clients and customers simple steps that they can follow and get results. Provide them actionable tips, strategies, blog posts, articles, or if it's a product you've been selling, make your marketing strategy sound simple as well as your messages.



A minimalist approach to work; helps in your product processing and products so you can cut down the cost of unnecessary hype and excess.



Simplify the process and simplify the strategy.



Digital marketing to online business, simplify the process don’t compound or make it complicated. Aim at cost-cutting, efficiency, and effectiveness to be productive and profitable.



So firstly think of what ways can I simplify my brand or my business. How can I simplify?



Can I do virtually now so I can cut down double transportation because we are in lockdown periods or restricted movements? So I simplify the process; we are going to do it virtually, the conference is going to be virtual so that people will purchase so there will be a very limited process. if it needs to be delivered then the dispatch or delivery company does that. If not, every meeting can be done virtually which is good.



You cut down transportation cost, other unnecessary overhead costs then you make a profit or you sell digital products.



As an author, people are now very close to buying print books. So what other avenues are available. I will look at audiobooks, digital books, eBooks so that people can download and purchase than investing so much in print paperback editions.



Having, ebooks and audiobooks will cut down your production cost easily and maximize your profit.



A couple of months ago Antony Robbins put together a remarkable record-breaking evens. He took his regular ‘Unleash the power within’ event virtually – broadcasting it live.



Over 20,]]> Bernard Kelvin Clive full false 12:13 https://bkc.name/digital-branding-tools-and-tips/ Thu, 10 Sep 2020 09:10:20 +0000 https://bkc.name/?p=7364 If Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance. Things cannot be done in the same old way – a shift has happened! The pandemic has compelled a lot of traditional businesses and brands to go digital, increasing the noise level in the digital landscape. It has now become more important to build your personal brand digitally than ever before. From dating to finding jobs, clients, and customers online, the average internet user will perform a search to gather some information before taking action. What does this mean to you? This is to say that if you are not discoverable digitally you are losing some digital goods. I believe that regardless of what enterprise you find yourself in, the internet – social media is a must-have tool to aid the brand growth. If you are already using the internet/digital as a tool, then great. It’s time to amplify its usage and make the most of it. If you haven’t begun, then begin now, the internet – social media has come to stay and the earlier you embrace its potentials the better.  Before you dive into the digital space to grab a portion of the land, here are a couple of tools and tips to help you started with ease. So, here are some tips and tools to help. Make the most of it! Get Education Yeah! Don’t ever start and endeavor without getting some level of information in that field. Advisable, always learn from the best, read books, get mentorship, coaching, take courses. Learn all that you can in that area before you delve into it. This will safeguard you from damaging consequences and prepare you for success. Website To rent a piece of the internet space demands you build a website, that’s your digital real estate. Firstly, you must have a website for your brand and business, either a personal blog site or corporate business/organizational site. It’s one of the best ways to build trust in the digital landscape and it becomes your 24-hour shop. Secondly, whether your site is an eCommerce one or not, you will need to have it secured. Purchase an SSL certificate to be installed on your site. It increases google ratings and rankings, builds credibility.   Digital Promotions One of the easiest ways to get off the ground faster than ever online is by investing in promoting your brand – product and services. Do not just rely on organic traffic and leads. As the noise increase online, it becomes quite difficult to be heard if you are not positioned properly and you don’t utilize paid advertisement for your brand. Building organic reach is great, however, you need paying ads in addition to reach a wider and more targeted audience. Don’t overlook paid ads, invest and reinvest in the ones that work for you. Be you! Be Human A posture that doesn’t properly represent you nor your brand will hurt you! Yeah! Your brand’s voice should touch a heart. In your online and offline interactions ensure that you have the customer at heart. Relate with them as humans; be fun, be likable, and be real. Build a good rapport with people and it will increase your word-of-mouth promotion for your brand. Humor plays a good role in sales, so learn how to use it effectively. Be Consistent If you want to stay in business and grow your brand for a long period and not to for a quick name, fame, and money, then consistency should be your guiding light. Don’t start one thing then quickly move to another, don’t promise one thing and deliver the vice. Brands that stick do repeatedly that which works. Repetition of providing value sends your brands flying high in t... If Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and ... If Google can’t find you, you virtually don’t exist.



The battle for digital presence and relevance have surged in the past few months.



Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance.



Things cannot be done in the same old way – a shift has happened!



The pandemic has compelled a lot of traditional businesses and brands to go digital, increasing the noise level in the digital landscape. It has now become more important to build your personal brand digitally than ever before.



From dating to finding jobs, clients, and customers online, the average internet user will perform a search to gather some information before taking action. What does this mean to you?



This is to say that if you are not discoverable digitally you are losing some digital goods.



I believe that regardless of what enterprise you find yourself in, the internet – social media is a must-have tool to aid the brand growth. If you are already using the internet/digital as a tool, then great. It’s time to amplify its usage and make the most of it. If you haven’t begun, then begin now, the internet – social media has come to stay and the earlier you embrace its potentials the better. 



Before you dive into the digital space to grab a portion of the land, here are a couple of tools and tips to help you started with ease.



So, here are some tips and tools to help. Make the most of it!



Get Education



Yeah! Don’t ever start and endeavor without getting some level of information in that field. Advisable, always learn from the best, read books, get mentorship, coaching, take courses. Learn all that you can in that area before you delve into it. This will safeguard you from damaging consequences and prepare you for success.



Website



To rent a piece of the internet space demands you build a website, that’s your digital real estate.



Firstly, you must have a website for your brand and business, either a personal blog site or corporate business/organizational site. It’s one of the best ways to build trust in the digital landscape and it becomes your 24-hour shop.



Secondly, whether your site is an eCommerce one or not, you will need to have it secured. Purchase an SSL certificate to be installed on your site. It increases google ratings and rankings, builds credibility.  



Digital Promotions



One of the easiest ways to get off the ground faster than ever online is by investing in promoting your brand – product and services. Do not just rely on organic traffic and leads.



As the noise increase online, it becomes quite difficult to be heard if you are not positioned properly and you don’t utilize paid advertisement for your brand. Building organic reach is great, however, you need paying ads in addition to reach a wider and more targeted audience. Don’t overlook paid ads, invest and reinvest in the ones that work for you.



Be you! Be Human



A posture that doesn’t properly represent you nor your brand will hurt you! Yeah! Your brand’s voice should touch a heart. In your online and offline interactions ensure that you have the customer at heart. Relate with them as humans; be fun, be likable, and be real. Build a good rapport with people and it will increase your wor...]]> Bernard Kelvin Clive full false 9:59 https://bkc.name/audio-branding/ Tue, 01 Sep 2020 15:24:06 +0000 https://bkc.name/?p=7317 Cutting through the Noise with the power of your voice. In this episode my guest David Wolf throws more light on audio branding - podcasting and audio books. You will discover Benefits of Podcasting Why Now is the Time to Produce an Audio Book Advantages of audio content Davis Wolf is the Founder and CEO of Audivita Studios, Audiobook and Podcast Producer, Nationally Syndicated Radio Host, Media Entrepreneur. Resources Audio Production (Audivita) DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses Cutting through the Noise with the power of your voice. In this episode my guest David Wolf throws more light on audio branding - podcasting and audio books. You will discover Benefits of Podcasting Cutting through the Noise with the power of your voice.



In this episode my guest David Wolf throws more light on audio branding - podcasting and audio books.



You will discover



* Benefits of Podcasting



* Why Now is the Time to Produce an Audio Book



* Advantages of audio content



Davis Wolf is the Founder and CEO of Audivita Studios, Audiobook and Podcast Producer, Nationally Syndicated Radio Host, Media Entrepreneur.







Resources



Audio Production (Audivita)



DOWNLOAD the eBook



Digital Disruption: Personal Brands that will Crush it after the Pandemic



Branding Books by Bernard Kelvin Clive



Branding Courses
]]> Bernard Kelvin Clive full false 26:10 https://bkc.name/social-impact-branding-making-your-non-profit-standout/ Wed, 19 Aug 2020 07:29:31 +0000 https://bkc.name/?p=7307 "Think of How you can Build and Brand a Movement as a strategy for your Brand" - Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen and Share Recommended Resources Design By Cosmic DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses "Think of How you can Build and Brand a Movement as a strategy for your Brand" Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding "Think of How you can Build and Brand a Movement as a strategy for your Brand" - Eric Ressler



In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding



Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen and Share



Recommended Resources



Design By Cosmic



DOWNLOAD the eBook



Digital Disruption: Personal Brands that will Crush it after the Pandemic



Branding Books by Bernard Kelvin Clive



Branding Courses








]]> Bernard Kelvin Clive full false 30:55 https://bkc.name/brand-positioning-king-already-lessons-from-shatta-wale/ Sun, 02 Aug 2020 09:25:24 +0000 https://bkc.name/?p=7302 What Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you've been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples. That name is Shatta Wale. Google just 'Shatta' and his name and works surfaces. His songs and Brand has become a household name. There are several strategies one can learn from the Shatta brand, even if you don't like his personality nor music. He has a lot to teach with his brand. I'm expounding on just one of the many lessons from his brand journey. The law of the Word - Declare it and Be it! In 2013 he released a song titled 'Dancehall King'' and declared himself the king of dancehall music in Ghana. The album art of the track had him seated on a throne wearing a crown – can you imagine that? The same pictorial scene was seen in the video of the track. A portion of the lyrics read "Dancehall king, In a di whole Ghana". He was proclaiming his stands, what I will say is the Mohammed Ali strategy, He says it and does it! In the year 2014, with the Dancehall King track, he won the artist of the year in Ghana's Vodafone Music Icon. Shatta didn't just claim the title against his rivals, he has been working hard to prove it. Lesson one, People are more likely to call you the name/title you use for yourself. They will treat you the way you present yourself and treat yourself. Learn to put a premium price on yourself. Lesson two, once you make it – your goal, live to its expectation. Just like the 'fake it till you make it' approach. Perhaps that was his goal, and today arguably has become the king of dance hall music. Fast forward to 2020, the renowned musician Beyonce featured him on her album 'Black is King', with the track titled 'Already', check Beyonce feat Shatta Wale - Already. The video clip hit a million views in less than 24 hours of its release. Instant hit huh! Interestingly, part of the lyrics of the song reads 'king already'. Here we go… "Long live the king, you a king, you no wait King already, already, you no wait Top everything, everything, you no wait King already, already, you no wait" The word king can be heard repeatedly in the song and he has become king already. What words do you say about and believe about yourself? Words carry power. Words play a major role in branding. What do they say about you? This is what you need to do: "Create your brand with your words and establish it with your deeds." - Bernard Kelvin Clive Recommended Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses https://bkc.name What Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you've been a follower of my branding lessons... What Do you say: King Already?



Traits of Outstanding Personal Brands



In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist.



If you've been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples.



That name is Shatta Wale.



Google just 'Shatta' and his name and works surfaces.



His songs and Brand has become a household name.



There are several strategies one can learn from the Shatta brand, even if you don't like his personality nor music. He has a lot to teach with his brand.



I'm expounding on just one of the many lessons from his brand journey.



The law of the Word - Declare it and Be it!



In 2013 he released a song titled 'Dancehall King'' and declared himself the king of dancehall music in Ghana. The album art of the track had him seated on a throne wearing a crown – can you imagine that? The same pictorial scene was seen in the video of the track.



A portion of the lyrics read "Dancehall king, In a di whole Ghana". He was proclaiming his stands, what I will say is the Mohammed Ali strategy, He says it and does it!



In the year 2014, with the Dancehall King track, he won the artist of the year in Ghana's Vodafone Music Icon.



Shatta didn't just claim the title against his rivals, he has been working hard to prove it.



Lesson one, People are more likely to call you the name/title you use for yourself. They will treat you the way you present yourself and treat yourself. Learn to put a premium price on yourself.



Lesson two, once you make it – your goal, live to its expectation. Just like the 'fake it till you make it' approach.



Perhaps that was his goal, and today arguably has become the king of dance hall music.



Fast forward to 2020, the renowned musician Beyonce featured him on her album 'Black is King', with the track titled 'Already', check Beyonce feat Shatta Wale - Already. The video clip hit a million views in less than 24 hours of its release. Instant hit huh!



Interestingly, part of the lyrics of the song reads 'king already'.



Here we go…



"Long live the king, you a king, you no wait



King already, already, you no wait



Top everything, everything, you no wait



King already, already, you no wait"



The word king can be heard repeatedly in the song and he has become king already.



What words do you say about and believe about yourself?



Words carry power. Words play a major role in branding.



What do they say about you?



This is what you need to do:



"Create your brand with your words and establish it with your deeds." - Bernard Kelvin Clive



Recommended Resources



DOWNLOAD the eBook



Digital Disruption: Personal Brands that will Crush it after the Pandemic



Branding Books by Bernard Kelvin Clive



https://bkc.name/?p=7298 What is your name? "It's what you invest in the name that makes the brand relevant" Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name.  In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It's the meanings that define the names and consequently impact the lives of the bearers.   Examples from Ghana; a third-born male child of the Akan Tribe has the name 'Mensah'. 'Enyonam, from the Ewes means 'God has been good to me'. Names make people feel special. Names help in easy identification and differentiation purposes. It's in the same way brand names impact the market and its users. The significance of names cannot be overemphasized; names have played vital roles since the first being occupied the surface of the earth. History books have been filled with a significant number of names that cannot be forgotten by virtue of the various roles they played. It is by those names that we can refer to their deeds; good or bad. How then do you choose a name that can resonate with your personality, product, service, and market? I have identified three ways brand names can be crafted to help make it memorable, impactful, and identifiable.  “A good name is to be chosen rather...” – Proverbs 22:1 Before we delve into that, here are some ideas to guide you to pick a brand name, then you can decide to fit it into any of these three ways. Pick a name that describes what you do. An example would be Salad Masters (Into Salads).  Pick a name that doesn't relate to what you do; it could be something you create. An example is Google (Has nothing to do with their products and services, the name was made up) Pick any of your names or all of your names. An example Tyler Perry Studios Pick a name that triggers emotion and connections. An example Cravings Cafe. (This may want you to crave for food) Pick a name that defines your niche. An example is ToddlerCare Pick a name and play with the spellings and enunciation. An example is SQIN Care, that's Skin Care.  Pick a name in another language or a translation in another language. An example is Tonaton(In Ghana it's a Twi phrase that means, buy and sell. The ideas are endless, don't be stack, permit yourself to daydream and craft your unique brand name. Now, how to choose your Brand names, using my rule of three (3) Firstly, go for one name: Going for one name will imply either you have a unique name or you are willing to sacrifice to put in more work to make the brand name stand out and relevant. 'One name brand name' doesn't come cheap. Here are some global examples of 'one name brand name' starring from musicians, authors, thought leaders, religious leaders, products, and services. Example: Oprah, Ronaldo, Otabil, Messi, Sarkodie, Shattawale, Obrafour, Stonebwoy, Manifest, Sinach, Oyadepo, Beethoven, Shakespeare, Jesus, Mohammed, Pele, Google, Yahoo, Facebook, Apple, Microsoft, Toyota, Honda. Hyundai, Mitsubishi, Quartz, Zoom, etc Secondly, you go for two names. A two-name brand name also demands a level of commitment and hard work to make the name count. In using two-names, the names can be rhymed easily, they can complement each other or they can be simply unrelated. Any option you choose will be fine. The caveat is not to make its pronunciation a mouth full. :-) Let's look at some global examples from all sorts of products, services, and individuals. Example: Michael Jackson, Jesse Jackson, Seth Godin, Peter Drucker, Harry Porter, Barack Obama, Donald Trump, Tom Cruise, Tony Robbins, Fred Hammond, Joe Mettle, Cece Twum, Billy Graham, Bob Marley, Amakye Dede, Cindy Thompson, Kwame Eugene, Black Secret, Victoria Secret, Eastwood Anaba, Counselor Lutherodt, etc Thirdly, you go for three names or initials or mixed. Anything more than three(3) should be kept as init... What is your name? "It's what you invest in the name that makes the brand relevant" Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name.  In West Africa, What is your name?



"It's what you invest in the name that makes the brand relevant"



Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name. 



In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It's the meanings that define the names and consequently impact the lives of the bearers. 



 Examples from Ghana; a third-born male child of the Akan Tribe has the name 'Mensah'. 'Enyonam, from the Ewes means 'God has been good to me'.



Names make people feel special. Names help in easy identification and differentiation purposes.



It's in the same way brand names impact the market and its users.



The significance of names cannot be overemphasized; names have played vital roles since the first being occupied the surface of the earth.



History books have been filled with a significant number of names that cannot be forgotten by virtue of the various roles they played. It is by those names that we can refer to their deeds; good or bad.



How then do you choose a name that can resonate with your personality, product, service, and market?



I have identified three ways brand names can be crafted to help make it memorable, impactful, and identifiable.



 “A good name is to be chosen rather...” – Proverbs 22:1



Before we delve into that, here are some ideas to guide you to pick a brand name, then you can decide to fit it into any of these three ways.



* Pick a name that describes what you do. An example would be Salad Masters (Into Salads). 



* Pick a name that doesn't relate to what you do; it could be something you create. An example is Google (Has nothing to do with their products and services, the name was made up)



* Pick any of your names or all of your names. An example Tyler Perry Studios



* Pick a name that triggers emotion and connections. An example Cravings Cafe. (This may want you to crave for food)



* Pick a name that defines your niche. An example is ToddlerCare



* Pick a name and play with the spellings and enunciation. An example is SQIN Care, that's Skin Care. 



* Pick a name in another language or a translation in another language. An example is Tonaton(In Ghana it's a Twi phrase that means, buy and sell.



The ideas are endless, don't be stack, permit yourself to daydream and craft your unique brand name.



Now, how to choose your Brand names, using my rule of three (3)



Firstly, go for one name:



Going for one name will imply either you have a unique name or you are willing to sacrifice to put in more work to make the brand name stand out and relevant.



'One name brand name' doesn't come cheap.



Here are some global examples of 'one name brand name' starring from musicians, authors, thought leaders, religious leaders, products, and services.



Example: Oprah, Ronaldo, Otabil, Messi, Sarkodie, Shattawale, Obrafour, Stonebwoy, Manifest, Sinach, Oyadepo, Beethoven, Shakespeare, Jesus, Mohammed, Pele, Google, Yahoo, Facebook, Apple, Microsoft, Toyota, Honda. Hyundai, Mitsubishi, Quartz, Zoom, etc



Secondly, you go for two names. A two-name brand name also demands a level of commitment and hard work to make the name count. In using two-names,]]> Bernard Kelvin Clive full false 10:44 https://bkc.name/how-brands-and-entrepreneurs-can-thrive-in-difficult-times-mike-zeller/ Wed, 08 Jul 2020 07:35:48 +0000 https://bkc.name/?p=7292 Selling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Mike Zeller is a mentor and speaker who, at his core, is most passionate about helping entrepreneurs and thought leaders gain clarity on their zone of genius while unleashing their potential to make money and impact. Through that process, they also learn how to design their business around their strengths and a life of fulfillment. You will learn about: Creating ideal Client Avator Getting Clients Repeat Business Recommended Resources: Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses Selling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Selling is Service



The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges.



Mike Zeller is a mentor and speaker who, at his core, is most passionate about helping entrepreneurs and thought leaders gain clarity on their zone of genius while unleashing their potential to make money and impact. Through that process, they also learn how to design their business around their strengths and a life of fulfillment.



You will learn about:



Creating ideal Client Avator



Getting Clients



Repeat Business



Recommended Resources:



Digital Disruption ebook visit www.bkc.name/ebook



Brand Mastery visit www.bkc.name/courses
]]> Bernard Kelvin Clive full false 35:02 https://bkc.name/brands-how-to-become-a-market-leader-in-times-of-crisis-edwin-dearborn/ Mon, 29 Jun 2020 19:40:07 +0000 https://bkc.name/?p=7282 How Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market ResearchTell StoriesEmpathizeValue CreationBe AgileMove fast My Guest:  Edwin Dearborn The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s. Recommended Resources: Three Degrees of Separation by Edwin Dearorn Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses How Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market ResearchTell StoriesEmpathizeValue CreationBe AgileMove fast How Brands can become a market leader in times of crisis



“Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon



Key tips



* Market Research* Tell Stories* Empathize* Value Creation* Be Agile* Move fast



My Guest:  Edwin Dearborn



The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s.



Recommended Resources:



Three Degrees of Separation by Edwin Dearorn



Digital Disruption ebook visit www.bkc.name/ebook



Brand Mastery visit www.bkc.name/courses
]]> Bernard Kelvin Clive full false 30:45 https://bkc.name/tools-and-platforms-to-promote-your-brand-and-make-money/ Thu, 25 Jun 2020 13:41:25 +0000 https://bkc.name/?p=7277 Apps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet.  3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly recommend using Facebook ads and Google ads. There are other ad services available depending on your niche, if you find such do give it a shot. The second most important thing you will need is to have subscribers/lists  - people to constantly engage with and to do that require you to have a mailing list. That’s a list of emails of people who have subscribed to your services. To constantly communicate with them. I recommend using a service called systeme.io to help you get started with your list creation. The third valuable skill to have is copywriting skills, the ability to craft compelling sales contents – ads, emails, website content, product description, blurbs, etc. This skill will help you leverage your brand and business success. Copywriting is one of the most powerful skills to learn in digital marketing. Take time to learn this and the rest would be easy. Now let’s get started! AMAZON (Dropshipping) Sell digital and brick and mortar goods and services. Dropshipping is an e-commerce technique in which the seller acts as a middle man in that he, takes orders on behalf of a producer, manufacturer, distributor, or supplier. When an order is placed he used the producer to deliver the items. Amazon, the world’s largest ecommerce platform, makes it easier to make money by dropshipping or selling your own products. https://www.amazon.com/ Benefits of Amazon Includes; • Positive Customer Trust. Builds trust with your audience. • Product Content: Offer Information Customers Actively Seek, Want, And Need. Advertisers can place their ads on product pages where shoppers actively seek product information. BLOGS The purpose of a blog is to attract visitors to your site. The more visitors you have read your content, the more likely you are to convert these interested users into qualified leads and boost sales. Benefits of blogs include; • Boosts Search Engine Optimization. • Develop Relationships with Potential and Existing Customers. • Establish Your Business as an Industry Leader. • Connect People to Your Brand. • Provide Value for Your Readers. BOOKS Print and electronic books. You can make money from books by either selling white-label books or writing and selling your own books. Books are of the avenues to promote your expertise – your brand. COPYWRITING Copywriting is re-arranging words to make things sell better. It is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Writing better copy enables you to convert more readers into customers.  Benefits of copywriting  • Presents quality content to your audience. • Connects you with potential customers on a variety of platforms. DOMAIN REGISTRATION / Domain names Did you know that great domain names are the easiest way for customers to find you online? You can help your visitors find you by using a domain name that is short and memorable. Domain registration is the process of acquiring a domain name from a domain name registrar. You will have the choice to register the domain on several different top-level domains if available, such as .com, .org, among others.  Benefits of a domain registration include; • Domain names can be used to establish a unique identity in cyberspace. • It builds credibility on the Web. • Registering your domain name improves your promotion chances and therefore your site's "visibilit... Apps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet.  3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and d... Apps, Tools, and Services



I have compiled a couple of tools and services for promoting your brand and making some money on the internet. 



3 Keys to Carry Along



I have identified three key things/ tools to help you in promoting your brand and doing business online.



The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly recommend using Facebook ads and Google ads. There are other ad services available depending on your niche, if you find such do give it a shot.



The second most important thing you will need is to have subscribers/lists  - people to constantly engage with and to do that require you to have a mailing list. That’s a list of emails of people who have subscribed to your services. To constantly communicate with them. I recommend using a service called systeme.io to help you get started with your list creation.



The third valuable skill to have is copywriting skills, the ability to craft compelling sales contents – ads, emails, website content, product description, blurbs, etc. This skill will help you leverage your brand and business success. Copywriting is one of the most powerful skills to learn in digital marketing. Take time to learn this and the rest would be easy.



Now let’s get started!



AMAZON (Dropshipping)



Sell digital and brick and mortar goods and services.



Dropshipping is an e-commerce technique in which the seller acts as a middle man in that he, takes orders on behalf of a producer, manufacturer, distributor, or supplier. When an order is placed he used the producer to deliver the items.



Amazon, the world’s largest ecommerce platform, makes it easier to make money by dropshipping or selling your own products.



https://www.amazon.com/



Benefits of Amazon Includes;



• Positive Customer Trust. Builds trust with your audience.



• Product Content: Offer Information Customers Actively Seek, Want, And Need. Advertisers can place their ads on product pages where shoppers actively seek product information.



BLOGS



The purpose of a blog is to attract visitors to your site. The more visitors you have read your content, the more likely you are to convert these interested users into qualified leads and boost sales.



Benefits of blogs include;



• Boosts Search Engine Optimization.



• Develop Relationships with Potential and Existing Customers.



• Establish Your Business as an Industry Leader.



• Connect People to Your Brand.



• Provide Value for Your Readers.



BOOKS



Print and electronic books.



You can make money from books by either selling white-label books or writing and selling your own books. Books are of the avenues to promote your expertise – your brand.



COPYWRITING



Copywriting is re-arranging words to make things sell better. It is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Writing better copy enables you to convert more readers into customers.]]> Bernard Kelvin Clive full false 20:16 https://bkc.name/branding-lessons-from-grannys-kitchen/ Fri, 12 Jun 2020 13:42:01 +0000 https://bkc.name/?p=7233 Ingredients to Spice Your Brand I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses... However, I learned some things about cooking from my grand-mum which can be translated into the branding and business fields. You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this meal? Today, we are using the kitchen and cooking as analogies for building our brand, drawing from everyday life. Here are the 3 ingredients to spice up your brand.  1. Creativity Branding is about differentiation, and without differentiation you have no brand. You will just be like any other without a brand, a commodity among the lot. However, if you creatively find ways to set yourself apart from the masses, your brand will gain the needed attention. Creativity is a key differentiator factor of brands. Building your creativity comes in at various stages and forms – from visual representation, to your brand, to the intangibles - storytelling strategies, et al. The first thing to do is to identify which area that you can easily stand out. Then you capitalize on that as a differentiation factor. Once that is done, you don’t settle, you work on other areas creatively. To stay top of mind and top of your game, you need to have at least 3 key areas of differentiation.  Ask yourself, what three main areas or things would people find different and attractive? Granny's tip and lesson: I wonder how granny can make sumptuous Jollof from leftover stew. Sometimes, she just combines herbs here and there, adds some vegetables to make a great meal.  Her secret: "Keep experimenting, never be afraid to try uncharted paths" Tips to help you creatively: - Sometimes, just go against the tides; do the opposite.  - Listen to the pains and problems of your audience (there lies a solution in there).  - Ask your audience of best ways you can help them (sometimes they have all the answers).  - Simplify, less is more.  - Have fun; play along with your thoughts.  - Sample the best in your field and pick cues from them.  - Read books and blogs.  - Try ideas from totally unrelated fields (e.g. Applying Snail farming ideas to Fashion Bags).  - Crowdsource for ideas, ask Facebook, Quora, etc.  - Ask weird questions.  2. Credibility Trust is a very relevant ingredient that has stood the test of time. There may be new ingredients to add in the future but this has become the salt of brands. Without trust, you have no brand and no business. You can afford to fake everything, do all the nice things to get traction, grow followers, and make a name but, if your trust quotient is broken, your brand will come crashing down. In an age where people are quick to use things about them for fame and name, brands that desire to stay relevant and make more impact must be trustworthy. Let your products and services be of premium value and not to embellish them with ads, social media posts, and sleazy sales tactics. If you win the trust factor, your brand will thrive. Trust triggers word of mouth marketing for your brand. Granny's tip and lesson: Even when we didn't know what granny was up to at the kitchen mixing various ingredients, we were assured that something spectacular and tasty was being prepared. She had earned our trust.  She said: "I may not always cook the best meals but I will offer you the best I can.” She admits when her meals occasionally don’t turn out as expected. We grew to trust her beyond the kitchen. Tips to help and prove credibly online: - Deliver what your brand promises (over-deliver).  - Don’t project and promote what you don’t have. - Say what you mean and mean what you say. - Take feedbacks gladly.  - Get testimonials and reviews for your products and services(brand).  - Have a contact number you can be reached on. Ingredients to Spice up Your Brand Branding Lessons from Granny's Kitchen<br /> Ingredients to Spice up Your Brand<br /> <br /> <br /> I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses...<br /> However, I learnt some things about cooking from my grand-mum which can be translated into the branding and business fields.<br /> <br /> You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this meal?<br /> <br /> Today, we are using the kitchen and cooking as analogies for building our brand, drawing from everyday life.<br /> <br /> Here are the 3 ingredients to spice up your brand. <br /> <br /> 1. Creativity<br /> <br /> Branding is about differentiation, and without differentiation you have no brand. You will just be like any other without a brand, a commodity among the lot. However, if you creatively find ways to set yourself apart from the masses, your brand will gain the needed attention. Creativity is a key differentiator factor of brands.<br /> Building your creativity comes in at various stages and forms – from visual representation, to your brand, to the intangibles - storytelling strategies, et al. The first thing to do is to identify which area that you can easily stand out. Then you capitalize on that as a differentiation factor. Once that is done, you don’t settle, you work on other areas creatively. To stay top of mind and top of your game, you need to have at least 3 key areas of differentiation. <br /> Ask yourself, what three main areas or things would people find different and attractive?<br /> <br /> Granny's tip and lesson: I wonder how granny can make sumptuous Jollof from leftover stew. Sometimes, she just combines herbs here and there, adds some vegetables to make a great meal. <br /> Her secret: "Keep experimenting, never be afraid to try uncharted paths"<br /> <br /> Tips to help you creatively:<br /> - Sometimes, just go against the tides; do the opposite. <br /> - Listen to the pains and problems of your audience (there lies a solution in there). <br /> - Ask your audience of best ways you can help them (sometimes they have all the answers). <br /> - Simplify, less is more. <br /> - Have fun; play along with your thoughts. <br /> - Sample the best in your field and pick cues from them. <br /> - Read books and blogs. <br /> - Try ideas from totally unrelated fields (e.g. Applying Snail farming ideas to Fashion Bags). <br /> - Crowdsource for ideas, ask Facebook, Quora, etc. <br /> - Ask weird questions. <br /> <br /> <br /> 2. Credibility<br /> <br /> Trust is a very relevant ingredient that has stood the test of time. There may be new ingredients to add in the future but this has become the salt of brands. Without trust, you have no brand and no business. You can afford to fake everything, do all the nice things to get traction, grow followers, and make a name but, if your trust quotient is broken, your brand will come crashing down. In an age where people are quick to use things about them for fame and name, brands that desire to stay relevant and make more impact must be trustworthy. Let your products and services be of premium value and not to embellish them with ads, social media posts, and sleazy sales tactics. If you win the trust factor, your brand will thrive. Trust triggers word of mouth marketing for your brand.<br /> <br /> Granny's tip and lesson: Even when we didn't know what granny was up to at the kitchen mixing various ingredients, we were assured that something spectacular and tasty was being prepared. She had earned our trust. <br /> She said: "I may not always cook the best meals but I will offer you the best I can.” She admits when her meals occasionally don’t turn out as expected. We grew to trust her beyond the kitchen.<br /> <br /> Tips to help and prove credibly online:<br /> Bernard Kelvin Clive full false 12:47 https://bkc.name/how-to-make-your-brand-stand-out-from-your-competition/ Wed, 03 Jun 2020 09:04:16 +0000 https://bkc.name/?p=7138 Making Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article below. Study your Competitors One of the first ways that you can make your brand stand out from your competition is by making sure you have a look at your competitors and find out exactly what they are up to. When you do this, you can see what is working for them and what isn’t. Found something that they don’t offer? Use this information to make your brand shine. Promote Your USP If you have a look at your business competitors and notice that they all focus more on certain products and services then, you should have a look and see if there is anything that could be seen as your USP. You’ll want to promote this as best as you can to make your brand stand out. When it comes to promoting your services you will need to make sure you utilise Social media so you can create ads and use social media to push and promote your services. Make Your Prices Reasonable The next thing that you should do if you want your brand to stand out from the competition is to make sure you make your prices reasonable. If you make your prices affordable and reasonable then, you will find that more people will be inclined to use your services over others. Make sure not to drop your prices too low, of course, as this can affect your profit. Introduce Employee Benefits Raise Brand Ambassadors If you are wanting your business to be successful and stand out from others then, you will need your employees to do as much work as possible to take on new tasks and clients. To get your employees motivated to do more, you should consider introducing employee benefits to your team. Consider using an employee benefits platform in order to provide tailored benefits to your employees. You can also motivate them by hosting team days and setting goals in order to make your brand one that matters. See the benefits and roles of brand ambassadors. Follow Your Own Ideas To make your brand stand out and not look the same as your competition, it is important that you try and stick to your own ideas instead of copying others. This is because it will make your brand look different from the others in your industry. It will also be a lot more personal to you as it will be all your own creative ideas and not from others. Put a face on your company and use this to get some customers on board. Be different at all Cost Overall, there are a lot of different brands out there that you will need to compete with and you need to make sure that you stand out. Brand awareness is one of the key things you’ll need to focus on so don’t forget to put some strategies in place from the get-go. Do some competitor research and motivate your staff if you want to beat the competition and make your brand stand out.  Hopefully, all of our tips will help you to achieve that. Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by BKC Branding Courses Making Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secu... Making Your Brand Stand Out from Your Competition



When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers.



The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article below.



Study your Competitors



One of the first ways that you can make your brand stand out from your competition is by making sure you have a look at your competitors and find out exactly what they are up to. When you do this, you can see what is working for them and what isn’t. Found something that they don’t offer? Use this information to make your brand shine.



Promote Your USP



If you have a look at your business competitors and notice that they all focus more on certain products and services then, you should have a look and see if there is anything that could be seen as your USP. You’ll want to promote this as best as you can to make your brand stand out. When it comes to promoting your services you will need to make sure you utilise Social media so you can create ads and use social media to push and promote your services.



Make Your Prices Reasonable



The next thing that you should do if you want your brand to stand out from the competition is to make sure you make your prices reasonable. If you make your prices affordable and reasonable then, you will find that more people will be inclined to use your services over others. Make sure not to drop your prices too low, of course, as this can affect your profit.



Introduce Employee Benefits



Raise Brand Ambassadors



If you are wanting your business to be successful and stand out from others then, you will need your employees to do as much work as possible to take on new tasks and clients. To get your employees motivated to do more, you should consider introducing employee benefits to your team. Consider using an employee benefits platform in order to provide tailored benefits to your employees. You can also motivate them by hosting team days and setting goals in order to make your brand one that matters. See the benefits and roles of brand ambassadors.



Follow Your Own Ideas



To make your brand stand out and not look the same as your competition, it is important that you try and stick to your own ideas instead of copying others. This is because it will make your brand look different from the others in your industry. It will also be a lot more personal to you as it will be all your own creative ideas and not from others. Put a face on your company and use this to get some customers on board.



Be different at all Cost



Overall, there are a lot of different brands out there that you will need to compete with and you need to make sure that you stand out. Brand awareness is one of the key things you’ll need to focus on so don’t forget to put some strategies in place from the get-go. Do some competitor research and motivate your staff if you want to beat the competition and make your brand stand out.



 Hopefully, all of our tips will help you to achieve that.



Resources:
]]> Bernard Kelvin Clive Making Your Brand Stand Out from Your Competition full false 6:56 https://bkc.name/email-branding-making-the-most-of-your-emails/ Tue, 26 May 2020 15:20:11 +0000 https://bkc.name/?p=7081 Emailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”.  According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com) Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the internet. One cannot afford not to have an email address. Importance of Having Email Address Emails have become part of one's daily virtual life. It's therefore imperative to make the most of it. Here are a couple of reasons why you need to have an email address. Your email serves as a form of digital identification tool. It is one of the primary ways to register for almost any digital service. Social media sites require an email address for registration.It's your address to receive Digital goods. For eCommerce purposes, emails are required for translations. Even if you're purchasing products that would be delivered physically. The address is used to receive product details, receipts, and tracking information in some instances.In purchasing digital goods, most often the products are delivered via emails. Without an email address, you virtually become handicapped. You can do very little online without an address.Emails addresses reveal your identity to an extent and also speaks volumes about the personality behind it.Email addresses are used to confirm your virtual identity. Most often activating subscription services, are sent via emails.Businesses are transacted via emails; it eases transactions and makes it easier tracking with emails. Families, friends, and loved ones keep in touch via email communications; one of the most used means of sending and receiving information among friends The Role of a Branded Email address Majority of internet users do create email addresses using mail services by yahoo or Gmail, the latter being more popular and widely used. These providers help with free email address creation, a good way to begin with.  However, to step up the game for your brand, requires that you get an email in your personal or company's domain name, an example would be: cynthia@cynthiaclive.org,  john@javenturecapital.com  The branded Email address has numerous benefits including: Trust Building: emails would be more trusted than that from a generic email service providerEstablishes authenticity: Many digital service providers would prefer emails activated from branded domains than that of the generic provider.Brand promotion: since mails are used more often, the more people see the address the more brand visibility gained and chances for them visiting your website would be very high.Mark of professionalism: not only is it nice to have a branded email address, but it also speaks to your profession. Your firm would be seen as more professional having its domain email address.Privacy control: having a self-hosted email addresses limits the fear of compromised emails, as it offers you full control over the privacy of your mails Using Email Signature for Branding & Marketing One of the underutilized features of emails has been the footer section. The Footer is the bottom part of an email that allows you to input content that will automatically accompany every mail sent. You may enter details such as; company brief, contact numbers, social media handles, official website, etc. The goal is to enter relevant information that stands the chance of promoting your brand. Don't ever leave your email footer blank, especially for your brand/company.  You can use it to advertise an upcoming product, service, a newly released product, events, etc.  Quick tips: Stick to a particular font styleFont and style should be legibleUse company brand colorsDon't make it clumsy by overloading it with contentIf ... Emailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”.  According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected ... Emailing Branding Strategies<br /> <br /> Making the most of your emails.<br /> <br /> “In the world of digital communication tools, email has become the king”. <br /> <br /> According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com)<br /> <br /> Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the internet.<br /> <br /> One cannot afford not to have an email address.<br /> <br /> Importance of Having Email Address<br /> <br /> Emails have become part of one's daily virtual life. It's therefore imperative to make the most of it. Here are a couple of reasons why you need to have an email address.<br /> <br /> • Your email serves as a form of digital identification tool. It is one of the primary ways to register for almost any digital service. Social media sites require an email address for registration.<br /> • It's your address to receive Digital goods. For eCommerce purposes, emails are required for translations. Even if you're purchasing products that would be delivered physically. The address is used to receive product details, receipts, and tracking information in some instances.<br /> • In purchasing digital goods, most often the products are delivered via emails. Without an email address, you virtually become handicapped. You can do very little online without an address.<br /> • Emails addresses reveal your identity to an extent and also speaks volumes about the personality behind it.<br /> • Email addresses are used to confirm your virtual identity. Most often activating subscription services, are sent via emails.<br /> • Businesses are transacted via emails; it eases transactions and makes it easier tracking with emails. <br /> • Families, friends, and loved ones keep in touch via email communications; one of the most used means of sending and receiving information among friends<br /> <br /> <br /> The Role of a Branded Email address<br /> <br /> Majority of internet users do create email addresses using mail services by yahoo or Gmail, the latter being more popular and widely used. These providers help with free email address creation, a good way to begin with. <br /> <br /> However, to step up the game for your brand, requires that you get an email in your personal or company's domain name, an example would be: cynthia@cynthiaclive.org, john@javenturecapital.com <br /> <br /> The branded Email address has numerous benefits including:<br /> <br /> • Trust Building: emails would be more trusted than that from a generic email service provider<br /> • Establishes authenticity: Many digital service providers would prefer emails activated from branded domains than that of the generic provider.<br /> • Brand promotion: since mails are used more often, the more people see the address the more brand visibility gained and chances for them visiting your website would be very high.<br /> • Mark of professionalism: not only is it nice to have a branded email address, but it also speaks to your profession. Your firm would be seen as more professional having its domain email address.<br /> • Privacy control: having a self-hosted email addresses limits the fear of compromised emails, as it offers you full control over the privacy of your mails<br /> <br /> <br /> Using Email Signature for Branding & Marketing<br /> <br /> One of the underutilized features of emails has been the footer section.<br /> The Footer is the bottom part of an email that allows you to input content that will automatically accompany every mail sent.<br /> You may enter details such as; company brief, contact numbers, social media handles, official website, etc.<br /> The goal is to enter relevant information that stands the chance of promoting your brand.<br /> Bernard Kelvin Clive Email Branding: Making the Most of Your Emails full false 13:17 https://bkc.name/personal-brands-building-your-digital-presence-on-a-shoestring-budget/ Wed, 13 May 2020 14:06:54 +0000 https://bkc.name/?p=6925 Building your Digital Presence on a Shoestring Budget Tools, Tips, and Strategies Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity.  Regardless of the trigger, having an online presence and brand has become a must-have in this age. More so, the pandemic has propelled and created a sense of urgency to digitize.  Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and the basic tools and strategies to utilize. Today, I will be sharing with you tools and tips on how to kick start your digital footprints. 1. Get a domain.  A domain is your website address, where users can find your website on the internet.  I recommend you use your name or your brand/business name. An example bkc.name, bernardkelvinclive.com, cynthiaclive.org, eugeneayim.com, samueladjei.com, ebenezerasumang.com, dailyaccra.com, ghanaweb.com. There are many top-level domain extensions, the common ones being .com, .org, you can have. blog, .info, .me, .name The average costs of a .com domain extension are $12.99 You can purchase a domain from godaddy.com, namecheap.com, domains.google.com, bluehost.com, etc. Once you get a domain, quickly create an official email address with your domain name. That becomes your official email address.eg. info@yournamedomain.com, firstname@yournamedomain.com It positions you a serious professionally 2. Get a blog/website designed and hosted.  That would be your official internet home. Your website becomes your 24/7 online storefront. To market and promote your brand and business. It increases your brand visibility, authority, and breeds trust. I recommend you using WordPress.org, Medium.com, squarespace.com, wix.com because they make a blog and web design quite easy without much technical know-how.   You can hire a professional web developer to set up your website/blog for you. With a budget if $100 minimum, you can have a simple blog/website set up for you. Search in your locality and you are sure to find a web designer to help you with a website and blog. You can contact www.bkc.name/consulting  A basic blog site should have a home page, about page, blog page, and contact page.  Once your website is done you need to be populating it with content- quality, timely and relevant content! 3. Get a mailing list. A list of subscribers (emails of people) you can regularly communicate via emails. You can use your website to capture email addresses of people by creating a landing page/ squeeze page. A dedicated page where you offer something in exchange for users’ email addresses. You can offer whitepapers, eBooks, checklists, audiobooks, infographics, webinars, etc. Just ensure that you are giving out something they would love. You can use the following services/ mail providers to help you set up, capture, and manage your e-mail lists: mailchimp.com (highly recommend as the free version can help you achieve a whole lot), leadpages.com, constantcontact.com, sendinblue.com, convertkit.com, mailerlite.com, aweber.com, etc. If you are using WordPress there are lots of plugins that can aid in setting up a landing page and collect email addresses easily, Sumo comes highly recommended. Use the one which meets your budget and can still provide the basic needs such as a signup form, landing page, autoresponder. Your mailing list is your goldmine for your online brand and business. 4. Get your social media handles Your social media handles are the names you choose for your brand. Either you get a handle or edit the URL(link) of your social media channel. Example Facebook provide an automatic URL(link) when you sign up using your name unless you change that deliberately it may be showing a link like facebook.com/kwame-amoah235, I changed mine to facebook.com/bernardkelvin  You would certainly need social media, FREE Course Online - Building your Digital Presence Building your Digital Presence on a Shoestring Budget<br /> <br /> Tools, Tips, and Strategies<br /> <br /> Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity. Regardless of the trigger, having an online presence and brand has become a must-have in this age.<br /> <br /> More so, the pandemic has propelled and created a sense of urgency to digitize. <br /> <br /> Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and the basic tools and strategies to utilize.<br /> <br /> Today, I will be sharing with you tools and tips on how to kick start your digital footprints.<br /> <br /> 1. Get a domain. <br /> A domain is your website address, where users can find your website on the internet. <br /> I recommend you use your name or your brand/business name. An example bkc.name, bernardkelvinclive.com, cynthiaclive.org, eugeneayim.com, samueladjei.com, ebenezerasumang.com, dailyaccra.com, ghanaweb.com. There are many top-level domain extensions, the common ones being .com, .org, you can have. blog, .info, .me, .name<br /> <br /> The average costs of a .com domain extension are $12.99<br /> <br /> You can purchase a domain from godaddy.com, namecheap.com, domains.google.com, bluehost.com, etc.<br /> <br /> Once you get a domain, quickly create an official email address with your domain name. That becomes your official email address.eg. info@yournamedomain.com, firstname@yournamedomain.com It positions you a serious professionally<br /> <br /> 2. Get a blog/website designed and hosted. <br /> That would be your official internet home. Your website becomes your 24/7 online storefront. To market and promote your brand and business. It increases your brand visibility, authority, and breeds trust.<br /> I recommend you using WordPress.org, Medium.com, squarespace.com, wix.com because they make a blog and web design quite easy without much technical know-how. <br /> <br /> You can hire a professional web developer to set up your website/blog for you. With a budget if $100 minimum, you can have a simple blog/website set up for you. Search in your locality and you are sure to find a web designer to help you with a website and blog. You can contact www.bkc.name/consulting <br /> <br /> A basic blog site should have a home page, about page, blog page, and contact page. <br /> <br /> Once your website is done you need to be populating it with content- quality, timely and relevant content!<br /> <br /> 3. Get a mailing list. A list of subscribers (emails of people) you can regularly communicate via emails.<br /> You can use your website to capture email addresses of people by creating a landing page/ squeeze page. A dedicated page where you offer something in exchange for users’ email addresses. You can offer whitepapers, eBooks, checklists, audiobooks, infographics, webinars, etc. Just ensure that you are giving out something they would love.<br /> <br /> You can use the following services/ mail providers to help you set up, capture, and manage your e-mail lists: mailchimp.com (highly recommend as the free version can help you achieve a whole lot), leadpages.com, constantcontact.com, sendinblue.com, convertkit.com, mailerlite.com, aweber.com, etc.<br /> <br /> If you are using WordPress there are lots of plugins that can aid in setting up a landing page and collect email addresses easily, Sumo comes highly recommended.<br /> <br /> Use the one which meets your budget and can still provide the basic needs such as a signup form, landing page, autoresponder.<br /> <br /> Your mailing list is your goldmine for your online brand and business.<br /> <br /> 4. Get your social media handles<br /> Your social media handles are the names you choose for your brand. Either you get a handle or edit the URL(link) of your social media channel. Example Facebook provide an automatic URL(link) when ... Bernard Kelvin Clive Personal Brands: Building your Digital Presence on a Shoestring Budget full false 11:36 https://bkc.name/social-media-strategies/ Sun, 03 May 2020 20:24:21 +0000 https://bkc.name/?p=6360 “The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Here are Eight(8) Strategies to implement! 1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). 'When they saw the miracles Jesus had performed...they followed!' Your brand visuals must be appealing and attention-grabbing to drive home your message. 2. Wow them! 'When they saw the many miracles he performed... Jesus always did something spectacular. eg. Turning water into wine. Wowing your audience leads to organic following and engagements and sales. Offer value! People would come to your portal/ page to experience it. 3. Meet their needs all-round! Jesus taught them spiritually he also met their physical needs - hunger. He had compassion for others, driven to meet the needs of others. He fed the 5000 after his live conference/ webinar. Be sensitive to the needs of your fans and followers. Focus on your market needs, and offer solutions. 4. He established his authority and clarity. Firstly, you need to know your assignment as a person and that of your business. That helps you weld your authority and grow your influence to impact and for profit. Know your worth and the value you are offering. Set the records straight, distill popular opinions from facts like Jesus did. The woman at the well got to know Jesus was the true Saviour ― living water. Jesus killed ambiguity surrounding the worshiping of God. His authority was at work. Jesus came to fulfill the prophecy of redemption.  Your authority gives you influence. Clarity breeds confidence! Then Jesus declared, "I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty" ―  6:35 Authored many books, I declare "I am an author[ity]" 5. Raise brand ambassadors. The woman at the well, after engaging with Jesus, knowing the depth of his knowledge went out freely to evangelize. Your expertise will help create brand evangelists to spread your brand. 6. Use stories and anecdotes. Jesus was a great storyteller, He weaves stories and anecdotes to drive home his messages. Engage your audience with stories they can relate with while teaching them. Stories sell your brand well, creating lasting memories. Great brands use stories in marketing their products and services. What's your brand story like? 7. Have private and public engagements. Jesus had some private meetings at some level and public ones. He engaged Mary & Martha privately and did so with His disciples (key ambassadors), regularly. Segment your audience to know what's for the masses and what's for a select group. Provide products and services for the different categories of your market. There are times you need to engage with some of your fans via inbox(private groups, membership, and premium access)  and other times publicly. Be sensitive and selective with private and public data sharing. So don't you don't 'throw your pearls before swine'? ― Matthew 7:6 8. Understand your audience: Use their language! Jesus used terms based on the cultural background and settings of his market so he could communicate clearly and precisely. Where he had told his disciples he will make them 'fishers of men' ― He was speaking to a predominately fishing community. (Matthew 4:19) The 'parable of the sower', he used the analogy of farming, with that his audience can grasp the depth of his message. Use industrial jargon in communication sparingly; performing audience analysis would better inform you on the choice of your language, tone, and strategy. Download, Listen and Learn. Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic “The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Here are Eight(8) Strategies to implement! 1. Give them something worth their attention. Social Media Strategies - lessons from Jesus<br /> Bernard Kelvin Clive<br /> The greatest teacher of all time ―Jesus, taught us many timeless lessons encompassing every aspect of human endeavor and Social media and branding are not an exception. <br /> “The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive <br /> Today let's look at social media the Jesus way... lessons on strategy for social media success.<br /> "And a great multitude followed him because they saw his miracles which He did on them that were diseased." ―John 6:2<br /> Texts: John 4. Matthew 25:14-30, Luke 8:4-15, Luke 9, Luke 10:38-42<br /> Here are Eight(8) Strategies to implement!<br /> 1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). 'When they saw the miracles Jesus had performed...they followed!' Your brand visuals must be appealing and attention-grabbing to drive home your message.<br /> 2. Wow them! 'When they saw the many miracles he performed... Jesus always did something spectacular. eg. Turning water into wine. Wowing your audience leads to organic following and engagements and sales. Offer value!<br /> People would come to your portal/ page to experience it.<br /> 3. Meet their needs all-round! Jesus taught them spiritually he also met their physical needs - hunger. He had compassion for others, driven to meet the needs of others. He fed the 5000 after his live conference/ webinar. Be sensitive to the needs of your fans and followers. Focus on your market needs, and offer solutions.<br /> 4. He established his authority and clarity. <br /> Firstly, you need to know your assignment as a person and that of your business. That helps you weld your authority and grow your influence to impact and for profit. Know your worth and the value you are offering. Set the records straight, distill popular opinions from facts like Jesus did. The woman at the well got to know Jesus was the true Saviour ― living water. Jesus killed ambiguity surrounding the worshiping of God. His authority was at work. Jesus came to fulfill the prophecy of redemption. Your authority gives you influence. Clarity breeds confidence! Then Jesus declared, "I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty" ― 6:35<br /> Authored many books, I declare "I am an author[ity]" <br /> 5. Raise brand ambassadors. The woman at the well, after engaging with Jesus, knowing the depth of his knowledge went out freely to evangelize. Your expertise will help create brand evangelists to spread your brand.<br /> 6. Use stories and anecdotes. Jesus was a great storyteller, He weaves stories and anecdotes to drive home his messages. Engage your audience with stories they can relate with while teaching them. Stories sell your brand well, creating lasting memories.<br /> Great brands use stories in marketing their products and services. What's your brand story like?<br /> 7. Have private and public engagements. Jesus had some private meetings at some level and public ones. He engaged Mary & Martha privately and did so with His disciples (key ambassadors), regularly. Segment your audience to know what's for the masses and what's for a select group. <br /> Provide products and services for the different categories of your market. <br /> There are times you need to engage with some of your fans via inbox(private groups, membership, and premium access) and other times publicly. Be sensitive and selective with private and public data sharing. So don't you don't 'throw your pearls before swine'? ― Matthew 7:6<br /> 8. Understand your audience: Use their language!<br /> Jesus used terms based on the cultural background and settings of his market so he c... Bernard Kelvin Clive Social Media Strategies - lessons from Jesus full false 8:07 https://bkc.name/doing-business-in-africa-lessons-from-building-africas-amazon/ Tue, 28 Apr 2020 17:18:59 +0000 https://bkc.name/?p=6351 In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. You will discover:Culture of BusinessLessons from the Chinese How to survive in an unknown market My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Technology Company. In 2014, he was chosen as one of the Ten Most Important People in Tech by IT News Africa Magazine. He is a Lead Mentor at Google’s Launchpad and World Bank’s XL Africa Program. Download, Listen and Learn. Resources: BOOK: Chasing Black Unicorns DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. You will discover:Culture of BusinessLessons from the Chinese How to survive in an unknown market My guest, In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa.



* You will discover:* Culture of Business* Lessons from the Chinese * How to survive in an unknown market



My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Technology Company. In 2014, he was chosen as one of the Ten Most Important People in Tech by IT News Africa Magazine. He is a Lead Mentor at Google’s Launchpad and World Bank’s XL Africa Program.



Download, Listen and Learn.



Resources:



BOOK: Chasing Black Unicorns



DOWNLOAD the eBook



Digital Disruption: Personal Brands that will Crush it after the Pandemic
]]> Bernard Kelvin Clive Doing Business in Africa; Lessons from Building Africa’s Amazon – Marek Zmysłowski full false 42:03 https://bkc.name/personal-branding-from-the-inside-out-with-kami-guildner/ Wed, 22 Apr 2020 13:53:38 +0000 https://bkc.name/?p=6309 Building your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messages and create a ripple effect of worldly impact.  Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage. RESOURCES: Join the Facebook Group  https://www.facebook.com/groups/1386664118079263 DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Building your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. Building your personal brand in a digital age… what to do and what not.



In this episode, my guest Kami, through more light on how to build an authentic brand.



Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women.



Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messages and create a ripple effect of worldly impact. 



Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage.



RESOURCES:



Join the Facebook Group  https://www.facebook.com/groups/1386664118079263



DOWNLOAD the eBook



Digital Disruption: Personal Brands that will Crush it after the Pandemic
]]> Bernard Kelvin Clive Personal Branding from the Inside Out with Kami Guildner full false 28:52 https://bkc.name/growing-your-business-in-hard-times-with-john-armah/ Tue, 14 Apr 2020 20:44:36 +0000 https://bkc.name/?p=6206 "This is a good time to ask yourself, what skills are you lacking?" - John Armah The impact of this pandemic has been frightening. ‘...these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk What do you do as an entrepreneur or business owner? In this episode my guest John Armah shares strategies to help you overcome the challenging times and bounce back better. John Armah is a Business Development Practitioner and Trainer in business start-ups development, with experience in the development of new markets, start-ups, MSMEs and business strategy, business financing and business development. He is the Board Chairman of Junior Achievement Ghana, and the Chairman of the JA Africa Board Chairs Council, a global non-profit organization committed to promoting entrepreneurship development around the world. He serves on other Boards advising Startups and SME’s on Restructuring, Capital Raising, Growth, and Business Development. John Armah consults for Governments, Major Corporate, Donor Partners, Institutions on Business Development, Business Financing, Startup Ecosystem, and Entrepreneurship Development, He has worked in key markets across the world and named as part of the Forbes 30 under 30 Most Promising Entrepreneurs in 2016 and 20 under 40 Most Influential Business Leaders in Ghana among others. ‘..these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk A gift for you! DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic "This is a good time to ask yourself, what skills are you lacking?" - John Armah The impact of this pandemic has been frightening. ‘...these are not ordinary times for Business Owners, Employees and Households, Growing your Business in Hard Times<br /> <br /> The impact of this pandemic has been frightening. <br /> What do you do as an entrepreneur or business owner?<br /> <br /> In this episode my guest John Armah shares strategies to help you overcome the challenging times and bounce back better. <br /> <br /> John Armah is a Business Development Practitioner and Trainer in business start-ups development, with experience in the development of new markets, start-ups, MSMEs and business strategy, business financing and business development. He is the Board Chairman of Junior Achievement Ghana, and the Chairman of the JA Africa Board Chairs Council, a global non-profit organization committed to promoting entrepreneurship development around the world. He serves on other Boards advising Startups and SME’s on Restructuring, Capital Raising, Growth, and Business Development.<br /> John Armah consults for Governments, Major Corporate, Donor Partners, Institutions on Business Development, Business Financing, Startup Ecosystem, and Entrepreneurship Development, He has worked in key markets across the world and named as part of the Forbes 30 under 30 Most Promising Entrepreneurs in 2016 and 20 under 40 Most Influential Business Leaders in Ghana among others.<br /> ‘..these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk<br /> <br /> A gift for you!<br /> <br /> Download a copy of my new Book and pay any amount. YES!<br /> <br /> Digital Disruption: Personal Brands that will Crush it after the Pandemic<br /> www.bkc.name/ebook<br /> <br /> <br /> <br /> Bernard Kelvin Clive Growing your Business in Hard Times with John Armah full false 40:31 https://bkc.name/the-power-of-personal-videos-for-business-growth/ Sun, 05 Apr 2020 16:04:44 +0000 https://bkc.name/?p=5695 Video is a huge lever to bring the human element back to business. My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications. Listen learn and share. Resources: 30 ways to use video for leads, conversions and creating referrals Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Video is a huge lever to bring the human element back to business. My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications. Listen learn and share. Video is a huge lever to bring the
human element back to business.



My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications.



Listen learn and share.



Resources:



30 ways to use video for leads, conversions and creating referrals



Awaken the Giant
in You



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding
]]> Bernard Kelvin Clive The Power of Personal Videos for Business Growth full false 23:42 https://bkc.name/personal-brands-making-the-most-of-your-quarantine-period-solitude/ Tue, 24 Mar 2020 12:37:34 +0000 https://bkc.name/?p=5687 How to maximize your ‘Stay-at-Home’ Season “It is reminding us of how important our family and home life is and how much we have neglected this. It is forcing us back into our houses so we can rebuild them into our home and to strengthen our family unit.” – Bill Gates Here are a number of ideas and activities you can consider to maximize the moment. 1. Introspection: sit back and review your life, take stock of where you've been, what you've done and where you are going. It's a good time to reassess your life. Ask yourself questions, be hard on yourself and gradually get answers to them. 2. Relax: take time to slow down, have a good rest as much as you can, your body and your mind needs it. Don't get too busy, take it easy on yourself. 3. Read books (materials): use this period as an opportunity to read some books. Read it at your own pace and add to your knowledge. Subscribe to useful online newsletters, magazines and blogs.  4. Listen to audiobooks: one of the quickest ways to consume contents is by listening to the audios. Get as many audio books as you can, listen intentional, listen while doing chores, let it just play at the background. For your kids, Amazon has made available it’s audible platform for kids all over the world to listen to a huge collection of stories for free as along as schools are closed. Visit https://stories.audible.com/start-listen 5. Enjoy music: create your own playlist of your favorite tracks and enjoy. [I'm currently enjoying my classical playlist] 6. Write a book: your story is unique; someone need to read that. Your wisdom is great, share it with the world. Begin today, just write! [Send me a mail if you desire to write a book] 7. Kid's Time: if you are blessed with children use this period as an opportunity to bond better, get to know them well. Play fun games with them. I bet, this would be one of the best investments and memories you'd never regret. 8. Learn a skill: pick any area you'd like to learn and delve deeper. Take an online course or coaching. Add to what you already know. Enrich yourself. 9. Practice your craft: if you had always wanted to paint, do it. Try some new recipes. Dare something and do it!  10. Drive-Through: not a time through a fast food joint but a time through the woods or hood. Drive slowly through town, observing nature and savoring the moments. Observe all those things you've been missing in your daily commute. [This will not be appropriate of your City is Lockdown] 11. Teach a course online: Share your expertise, either as a side gig or voluntary activity. Many online platforms offers such opportunities e.g. teachable.com, skillshare.com, udemy.com you may want to start a YouTube channel. All these could help with some extra income as well. 12. Spark up the love: if you are blessed to be married, make the most of the moment. Revive the love and romance in your marriage. If in a relationship, get creative with SMS to keep the love going. 13. Seek God: get to know your creator the more, spend time praying and listening to God's voice. It’s good time to invest in prayers. Praying for the affected, pray for family & friends and pray for the world. 14. Plan Properly: a good time to look at your schedules in life. If you have not had any, then do so, set goals and targets to pursue. Plan your career. The aftermath of the crisis will have an impact on many careers, think ahead, plan and prepare. 15. Healthy lifestyle: check your diet to ensure you are having a well-balanced diet. Exercise daily to stay in shape and healthy. 16. Reconsider your Relationships: it's a good time to prune, know those who really matter and those who matter to you as well. There are levels of relationships and not everyone should have a front roll seat in your life; cut of those you need to and nurture the ones that needs to. Nurture the good ones and disconnect from the ill ones. 17. Create your gratitude list: one of the most frui... How to maximize your ‘Stay-at-Home’ Season Personal brands: Making the Most of your Quarantine Period (Solitude)<br /> How to maximize your ‘Stay-at-Home’ Season<br /> “It is reminding us of how important our family and home life is and how much we have neglected this. It is forcing us back into our houses so we can rebuild them into our home and to strengthen our family unit.” – Bill Gates <br /> Here are a number of ideas and activities you can consider to maximize the moment.<br /> 1. Introspection: sit back and review your life, take stock of where you've been, what you've done and where you are going. It's a good time to reassess your life. Ask yourself questions, be hard on yourself and gradually get answers to them.<br /> 2. Relax: take time to slow down, have a good rest as much as you can, your body and your mind needs it. Don't get too busy, take it easy on yourself.<br /> 3. Read books (materials): use this period as an opportunity to read some books. Read it at your own pace and add to your knowledge. Subscribe to useful online newsletters, magazines and blogs. <br /> 4. Listen to audiobooks: one of the quickest ways to consume contents is by listening to the audios. Get as many audio books as you can, listen intentional, listen while doing chores, let it just play at the background. For your kids, Amazon has made available it’s audible platform for kids all over the world to listen to a huge collection of stories for free as along as schools are closed. Visit https://stories.audible.com/start-listen<br /> 5. Enjoy music: create your own playlist of your favorite tracks and enjoy. [I'm currently enjoying my classical playlist]<br /> 6. Write a book: your story is unique; someone need to read that. Your wisdom is great, share it with the world. Begin today, just write! [Send me a mail if you desire to write a book]<br /> 7. Kid's Time: if you are blessed with children use this period as an opportunity to bond better, get to know them well. Play fun games with them. I bet, this would be one of the best investments and memories you'd never regret.<br /> 8. Learn a skill: pick any area you'd like to learn and delve deeper. Take an online course or coaching. Add to what you already know. Enrich yourself.<br /> 9. Practice your craft: if you had always wanted to paint, do it. Try some new recipes. Dare something and do it! <br /> 10. Drive-Through: not a time through a fast food joint but a time through the woods or hood. Drive slowly through town, observing nature and savoring the moments. Observe all those things you've been missing in your daily commute. [This will not be appropriate of your City is Lockdown]<br /> 11. Teach a course online: Share your expertise, either as a side gig or voluntary activity. Many online platforms offers such opportunities e.g. teachable.com, skillshare.com, udemy.com you may want to start a YouTube channel. All these could help with some extra income as well.<br /> 12. Spark up the love: if you are blessed to be married, make the most of the moment. Revive the love and romance in your marriage. If in a relationship, get creative with SMS to keep the love going.<br /> 13. Seek God: get to know your creator the more, spend time praying and listening to God's voice. It’s good time to invest in prayers. Praying for the affected, pray for family & friends and pray for the world.<br /> 14. Plan Properly: a good time to look at your schedules in life. If you have not had any, then do so, set goals and targets to pursue. Plan your career. The aftermath of the crisis will have an impact on many careers, think ahead, plan and prepare.<br /> 15. Healthy lifestyle: check your diet to ensure you are having a well-balanced diet. Exercise daily to stay in shape and healthy.<br /> 16. Reconsider your Relationships: it's a good time to prune, know those who really matter and those who matter to you as well. There are levels of relationships and not everyone should have a front roll seat in your life; cut of those you need t... Bernard Kelvin Clive Personal brands: Making the Most of your Quarantine Period (Solitude) full false 11:40 https://bkc.name/the-invisible-forces-of-brands/ Thu, 19 Mar 2020 21:39:17 +0000 https://bkc.name/?p=5684 “Branding is more of a perception than a product(service).” – Bernard Kelvin Clive Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success. Today, I will share with you what I call the invisible forces of brands. In countless instances, I have seen a number of individuals and businesses placing so much emphasis on their brand tangibles at the expense of the intangibles? Visuals play a very critical role in branding. However, beyond visuals come the values, services offered, products and customer satisfaction, customer care, consistency of delivery of brands promise, etc. The above mentioned attributes do more good to a brand than just overly focusing on the visually appealing stuff. A couple of months ago I recommended a friend’s business, let’s call it ‘Kim Catering Services' (KCS) to a client(Vernon) who badly needed their services. I had informed the client and told him the company does a pretty good job. As my recommendations came highly valued, the client took my word for it and engaged the services of KCS. KCS had sent one of her staff to inquire about the specific needs of Vernon. After the first meet up, KCS never sent any message nor invoice, just nothing. Vernon kept asking what the issue was and all KCS did was to keep promising to deliver to no avail. Long and short of it is that, the business between the two parties never happened. Another request came in from the same client for another recommendation despite the first incidence. I recommended another friend’s business to the client. Much to our chagrin, the same back and forth and bad customer-client relationship was exhibited and transactions never happened. In mind-blowing fashion, it happened a third time! Then, I thought to myself, there must be something really bad happening here. Although these recommended companies are great, well-known brands in their niches, they failed the test of brand delivery. They have all the niceties of branding but their invisible forces are killing their brands silently and slowly. This is not only unique nor limited to these three brands but so many other local brands around. They invest in their brand tangibles – logos, colours, signage, social media and make loud noises yet they fail in delivering their intangible assets. Yes, these brands are damn good at what they do – no doubt, yet they haven’t come to the realization that the overlooked aspect of their branding would be undermining their brands. Key areas brands must reinforce in their branding process include but are not limited to: Brand Values: What the brand stands for and the willingness to sacrifice to ensure they stay top of their game. Right from the initial brand building process, every company should sate what their values are such as: integrity, respect, leadership, professionalism, excellence, etc. These become the underlining forces that drive the brand. When customers experience these attributes, they tend to leave a great impression on their minds about the brand. Some time back, I observed something awesome at one of the branches of GCB Bank where an elderly man had entered to withdraw money. Despite the long queue, one of the tellers immediately instructed the security man to offer him a seat and the staff quickly attended to him. An act like this will send string signals to many of their clients about the bank caring for them (elderly). Brands that live up to their values are highly recommended. What are your personal values and those of your brand? In choosing your brand values, ensure that they are meaningful, different, memorable, actionable, clear, and timelines. Take cues from the following global brand values: BMW has ·         Integrity: Asking customers for frequent feedback. ·         Respect: Treating each customer with dignity and courtesy. ·         Responsibility: Holding themselves “Branding is more of a perception than a product(service).” – Bernard Kelvin Clive Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success. Today, I will share The Invisible Forces of Brands<br /> “Branding is more of a perception than a product(service).” – Bernard Kelvin Clive<br /> Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success.<br /> Today, I will share with you what I call the invisible forces of brands.<br /> In countless instances, I have seen a number of individuals and businesses placing so much emphasis on their brand tangibles at the expense of the intangibles?<br /> Visuals play a very critical role in branding. However, beyond visuals come the values, services offered, products and customer satisfaction, customer care, consistency of delivery of brands promise, etc.<br /> The above mentioned attributes do more good to a brand than just overly focusing on the visually appealing stuff.<br /> A couple of months ago I recommended a friend’s business, let’s call it ‘Kim Catering Services' (KCS) to a client(Vernon) who badly needed their services. I had informed the client and told him the company does a pretty good job. As my recommendations came highly valued, the client took my word for it and engaged the services of KCS. KCS had sent one of her staff to inquire about the specific needs of Vernon. After the first meet up, KCS never sent any message nor invoice, just nothing. Vernon kept asking what the issue was and all KCS did was to keep promising to deliver to no avail. Long and short of it is that, the business between the two parties never happened.<br /> Another request came in from the same client for another recommendation despite the first incidence. I recommended another friend’s business to the client. Much to our chagrin, the same back and forth and bad customer-client relationship was exhibited and transactions never happened. In mind-blowing fashion, it happened a third time!<br /> Then, I thought to myself, there must be something really bad happening here. Although these recommended companies are great, well-known brands in their niches, they failed the test of brand delivery. They have all the niceties of branding but their invisible forces are killing their brands silently and slowly. This is not only unique nor limited to these three brands but so many other local brands around.<br /> They invest in their brand tangibles – logos, colours, signage, social media and make loud noises yet they fail in delivering their intangible assets. Yes, these brands are damn good at what they do – no doubt, yet they haven’t come to the realization that the overlooked aspect of their branding would be undermining their brands.<br /> Key areas brands must reinforce in their branding process include but are not limited to:<br /> Brand Values: What the brand stands for and the willingness to sacrifice to ensure they stay top of their game. Right from the initial brand building process, every company should sate what their values are such as: integrity, respect, leadership, professionalism, excellence, etc. These become the underlining forces that drive the brand. When customers experience these attributes, they tend to leave a great impression on their minds about the brand. Some time back, I observed something awesome at one of the branches of GCB Bank where an elderly man had entered to withdraw money. Despite the long queue, one of the tellers immediately instructed the security man to offer him a seat and the staff quickly attended to him. An act like this will send string signals to many of their clients about the bank caring for them (elderly). Brands that live up to their values are highly recommended. What are your personal values and those of your brand?<br /> In choosing your brand values, ensure that they are meaningful, different, memorable, actionable, clear, and timelines. Take cues from the following global brand values:<br /> BMW has<br /> · Integrity: Asking customers for frequent feedback.<br /> · Respect: Treating each customer with dignity ... Bernard Kelvin Clive The Invisible Forces of Brands full false 12:32 https://bkc.name/how-brands-can-stay-woke-in-crisis/ Fri, 13 Mar 2020 15:23:30 +0000 https://bkc.name/?p=5676 How Brands Can Stay Woke in Epidemics  “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive Life happens! Life is filled with the unaccepted, regardless of how carefully and practically you plan, sometimes things may just go off unannounced and unexpected. What you do in times like that is as relevant as your plan. In the wake of the current alarming epidemic, a number of brands have suffered losses and others are making gains, however, it’s not about win or lose. Yes, whatever the case some may win others may lose but exceptional brands that care for its people will be looking at staying relevant but not just cashing in for profit. Today, let’s consider ways brands can stay relevant and make impact and continuously stay top of mind. I have identified 3 main ways brands can drive change regardless of ongoing cultural or global crisis.  The very first thing brands can do is to prepare for the unexpected; have precautionary plans, anticipate likely mishaps and develop strategies to handle that. If these steps are taken care of, it reduces the shock and likely negative impact of the unforeseen and unexpected  Here are the three main things you can do to salvage the situation: Evaluate: The good old book has these wise words to govern us, it reads “…Everyone should be quick to listen, slow to speak…” – James 1:17. In times of pandemics, brands must put on their best listening ears, to gather all they can before they take any other steps.  The first most important step to take towards resolving crisis is to get all the needed information at hand. Ask all the necessary questions regarding the current happenings to understand the situation. Now, with enough data, you would be in the best position to handle it and address it right.  The caveat is that in a digital era, it’s easy to sample data on social media, which may not be accurate, so always verify source, get to root for authentic messages. Once you have the needed information, you are in a good position to align that with your strategic plan to help curb the situation. You prepare and plan on how to use the information gathered effectively.  Empathize: People love to identify with those they love and those who show them love. Great brands are people-centered, they show care and support. To move men to take action in areas you desire requires you to touch their hearts.  In times of crisis and pandemics, people get affected in many ways; which in one way or the other may impact your brand. Yes, you may not have anything directly to do with them. The truth is that we are in a connected world, what affects one, may eventual affect the other. If not directly, its consequences may be damaging. The best way to get your brand out there is to identify with those affected, show care, love and support. Let them know they matter. You don’t just stop at sympathizing with them you go out to help. You offer support in many ways that you can. At the heart of crisis, people need support not brands making loud noises about their products and services or trying to cash in by selling their brands. Great brands give, you may decide to offer massive discount, free gifts and offers etc. You should consider these acts as an investment of your brand in the lives of people. It may cost you a lot but its potential returns are huge. Your brand will be engrained in their hearts as a caring brand and if they want to do business or recommended a product or service, surely yours would come highly recommended.  I recall one act that Nestle (GH)Ltd, did for its distributors/retailors during the erratic power outages (Dumsor) in Ghana(Accra); they gave out high quality solar powered lamps out for free. These little acts meant a lot to their distributors and retailers; which is still been talked about by some of them. One little act of empathy and support can greatly affect a brand.  How Brands Can Stay Woke in Epidemics  “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive Life happens! Life is filled with the unaccepted, How Brands Can Stay Woke in Epidemics <br /> “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive<br /> Life happens! Life is filled with the unaccepted, regardless of how carefully and practically you plan, sometimes things may just go off unannounced and unexpected. What you do in times like that is as relevant as your plan.<br /> In the wake of the current alarming epidemic, a number of brands have suffered losses and others are making gains, however, it’s not about win or lose. Yes, whatever the case some may win others may lose but exceptional brands that care for its people will be looking at staying relevant but not just cashing in for profit.<br /> Today, let’s consider ways brands can stay relevant and make impact and continuously stay top of mind. I have identified 3 main ways brands can drive change regardless of ongoing cultural or global crisis. <br /> The very first thing brands can do is to prepare for the unexpected; have precautionary plans, anticipate likely mishaps and develop strategies to handle that. If these steps are taken care of, it reduces the shock and likely negative impact of the unforeseen and unexpected <br /> Here are the three main things you can do to salvage the situation:<br /> Evaluate:<br /> The good old book has these wise words to govern us, it reads “…Everyone should be quick to listen, slow to speak…” – James 1:17. In times of pandemics, brands must put on their best listening ears, to gather all they can before they take any other steps.<br /> The first most important step to take towards resolving crisis is to get all the needed information at hand. Ask all the necessary questions regarding the current happenings to understand the situation. Now, with enough data, you would be in the best position to handle it and address it right. The caveat is that in a digital era, it’s easy to sample data on social media, which may not be accurate, so always verify source, get to root for authentic messages. Once you have the needed information, you are in a good position to align that with your strategic plan to help curb the situation. You prepare and plan on how to use the information gathered effectively. <br /> Empathize:<br /> People love to identify with those they love and those who show them love. Great brands are people-centered, they show care and support. To move men to take action in areas you desire requires you to touch their hearts. <br /> In times of crisis and pandemics, people get affected in many ways; which in one way or the other may impact your brand. Yes, you may not have anything directly to do with them. The truth is that we are in a connected world, what affects one, may eventual affect the other. If not directly, its consequences may be damaging. The best way to get your brand out there is to identify with those affected, show care, love and support. Let them know they matter.<br /> You don’t just stop at sympathizing with them you go out to help. You offer support in many ways that you can. At the heart of crisis, people need support not brands making loud noises about their products and services or trying to cash in by selling their brands. Great brands give, you may decide to offer massive discount, free gifts and offers etc. You should consider these acts as an investment of your brand in the lives of people. It may cost you a lot but its potential returns are huge. Your brand will be engrained in their hearts as a caring brand and if they want to do business or recommended a product or service, surely yours would come highly recommended. <br /> I recall one act that Nestle (GH)Ltd, did for its distributors/retailors during the erratic power outages (Dumsor) in Ghana(Accra); they gave out high quality solar powered lamps out for free. These little acts meant a lot to their distributors and retailers; which is still been talked about by some of them. Bernard Kelvin Clive How Brands Can Stay Woke in Epidemics full false 9:27 https://bkc.name/developing-right-mindsets-for-your-brand/ Tue, 25 Feb 2020 09:48:33 +0000 https://bkc.name/?p=5570 Here are key Mindsets to develop for your Brand The truth is that every brand will be tested at a point in time, if not most of the time. Ground Mindset: This is having the fundamentals of your brand right. Don’t jump the initial stages of defining and reasons for your brand. The ground rule is to know 'your 'why' for your brand. Develop your brand and business purpose into one simple statement that you can share with others easily – let’s call it, your elevator pitch. Answer these questions… Why are you branding? Why are you in business? What unique value are you bringing to the market place? Who needs and wants are you meeting? Once you have clear answers to these questions the others follow. You can then look at your brand name, logo, tagline, attributes, identity, etc. Firstly, get grounded, get your brand basics right then you can build successfully on it. Don’t start of social media, branding is not just about social media. It’s a great tool for building your brand but it’s not all about branding. Growth Mindset: Brands are like living organisms; they grow and evolve. Successful established brands understand the growth mindset and hereby use it to their advantage. The growth mindset has to do with the understanding that to become a better brand requires a process. Going from one stage to the other and it doesn’t happen just by a sudden push of a bottom to propel one to the top. When you have that understanding you will prepare your grounds/foundation and build on it gradually. You are determined to find ways to better your best. Growth has to do with consistently improving, fine-tuning and tweaking to ensure your brand stays fresh and strong in the mind of your audiences. A growth mindset asks; what can I do to become a better brand? What can I do to give more value to my clients? A growth mindset listens to feedback and makes things better, they refuse to stay the same. They constantly add new things to make the brand better. In connection with your personal brand, you may need to take some extra courses, go back to school, get some coaching, learn a new skill, read wider and try new things. When you become better your brand becomes better. Just like living organisms, any brand that does not grow dies! Grow your brand consistently, become like the proverbial wine – age with grace. Glow Mindset:  It’s good to grow in every aspect of life and consequently to glow (polish, perfect) your brand and business. Growing is not just good enough you need to move the nudge up a little. You must glow! Glow mindset in brand building is the quest and strive for excellence. To reach the iconic stage of branding. To be known to represent nothing short of remarkable, excellence and value creation. Glowing is the icing on your cake, it is the light on the candle. When you glow you make your brand more visible and impactful. Glow mindset refuses to stay the same, they polish their pearls till it glows. They do all they can to stay top of mind – to be the only preferred choice. Glowing kills ambiguity and uncertainty in the minds of consumers. It shortens their decision making cycle. Once your brand comes to mind, you shine through. Be consistently remarkable – glow! Key take-home: Average brands settle at just growing and exceptional iconic brands glow. They don’t just shine, they outshine the competition, the become team-leaders, thought-leaders, pace-setters, trailblazers. They keep setting new standards and records. Can you name some glowing brands? List them and learn from them. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive is an Author, Speaker and Corporate Trainer. Ghana’s foremost authority on Personal Branding and Digital Book Publishing. An Amazon bestselling author of over 40 published book... Mindsets for Your Brand Subset Here are key Mindsets to develop for your Brand







The truth is that every brand
will be tested at a point in time, if not most of the time.



Ground Mindset:



This is having the fundamentals
of your brand right. Don’t jump the initial stages of defining and reasons for
your brand. The ground rule is to know 'your 'why' for your brand. Develop your
brand and business purpose into one simple statement that you can share with
others easily – let’s call it, your elevator pitch.



Answer these questions…



Why are you branding? Why are you
in business? What unique value are you bringing to the market place? Who needs
and wants are you meeting? Once you have clear answers to these questions the
others follow. You can then look at your brand name, logo, tagline, attributes,
identity, etc.



Firstly, get grounded, get your
brand basics right then you can build successfully on it. Don’t start of social
media, branding is not just about social media. It’s a great tool for building
your brand but it’s not all about branding.



Growth Mindset:



Brands are like living organisms;
they grow and evolve. Successful established brands understand the growth
mindset and hereby use it to their advantage. The growth mindset has to do with
the understanding that to become a better brand requires a process. Going from
one stage to the other and it doesn’t happen just by a sudden push of a bottom
to propel one to the top. When you have that understanding you will prepare
your grounds/foundation and build on it gradually. You are determined to find
ways to better your best.



Growth has to do with
consistently improving, fine-tuning and tweaking to ensure your brand stays
fresh and strong in the mind of your audiences. A growth mindset asks; what can
I do to become a better brand? What can I do to give more value to my clients?
A growth mindset listens to feedback and makes things better, they refuse to
stay the same. They constantly add new things to make the brand better.



In connection with your personal
brand, you may need to take some extra courses, go back to school, get some
coaching, learn a new skill, read wider and try new things. When you become
better your brand becomes better. Just like living organisms, any brand that
does not grow dies!



Grow your brand consistently,
become like the proverbial wine – age with grace.



Glow Mindset: 



It’s good to grow in every aspect
of life and consequently to glow (polish, perfect) your brand and business.
Growing is not just good enough you need to move the nudge up a little. You
must glow! Glow mindset in brand building is the quest and strive for
excellence. To reach the iconic stage of branding. To be known to represent
nothing short of remarkable, excellence and value creation. Glowing is the
icing on your cake, it is the light on the candle. When you glow you make your
brand more visible and impactful.



Glow mindset refuses to stay the
same, they polish their pearls till it glows. They do all they can to stay top
of mind – to be the only preferred choice. Glowing kills ambiguity and
uncertainty in the minds of consumers. It shortens their decision making cycle.
Once your brand comes to mind, you shine through.



Be consistently remarkable –
glow!



Key take-home:



]]> Bernard Kelvin Clive Developing right Mindset for your Brand full false 7:33 https://bkc.name/how-to-publish-your-book-in-60-days-with-michelle-vandepas/ Fri, 07 Feb 2020 10:50:34 +0000 https://bkc.name/?p=5559 The best time to write and publish a book is now. Yes! No matter how busy you may be, there is a way you can have a book in your name to share your ideas, establish your expertise or grow your business. In this episode my gust Michelle Vandepas, The CEO of Grace Point Publishing walks us through the process of getting your books published. Listen, learn and share. Download, listen, learn and share Resources: GracePointPublishing.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding How to Publish your Book in 60 Days with Michelle Vandepas The best time to write and publish a book is now.



Yes! No matter how busy you may be, there is a way you can have a book in your name to share your ideas, establish your expertise or grow your business.



In this episode my gust Michelle Vandepas, The CEO of Grace Point Publishing walks us through the process of getting your books published.



Listen, learn and share.



Download, listen, learn and share



Resources:



GracePointPublishing.com



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding
]]> Bernard Kelvin Clive full false 19:09 https://bkc.name/advantages-personal-branding-offers-you/ Wed, 29 Jan 2020 22:00:11 +0000 https://bkc.name/?p=5555 Benefits of Personal branding Are you known, unknown or too-known? Growing up in Sub-Sahara Africa, it was quite uncommon for successful people (experts) to toot their horns, it was seen as bragging, being boastful and proud. Rarely did I hear or see someone beat their chest and raise the head up high to declare their expert status. They would rather do their great deeds quietly and let others praise them for it. A culture which I think had hampered many great talents who would have shot up to the limelight if they were a little ‘loud’ about what they could do best and had packed themselves to that effect.  However, times and seasons have changed, if one is that good at what they do now and doesn’t make frantic effort to be known, he may die in oblivion. You know what, without the right understanding of a thing, it’s abuse is inevitable. It’s about time to delve deeper and uncover the greatness embedded in you and put your best foot forward, letting go off the old beliefs holding you back. To shine brighter and let the world know what you’ve got to offer – making the world a better place. As the good old book puts it “you can’t light a candle and put it under a table”. It’s meant to glow and offer light.  That’s you! Hello there, welcome to the personal branding age, the ‘me- era. In the “me’ era, the value people place on individuals as brands is premium. This is to say that people are giving more attention to personal brands now than ever before. From celebrity brands to business mogul brands. The power of ‘me. is on the rise. So, then how do you take advantage of the rising tides and times? Come along with me… To begin with, let’s define personal banding.  Personal branding is how you distinctively market your uniqueness. How you position yourself to offer value to the market. If you’ve been battling with yourself whether to start building your brand or not, may these benefits spark a new positive desire to begin. Here are some benefits of branding yourself – personal branding. 1. Credibility: Personal branding positions you as an expert in your field or niche. It establishes your expert status, and guess what? We largely trust experts. If you can be trusted in this age, you have a business, but if you cannot be trusted you’ve lost business. Personal branding helps you build trust. By constantly delivering on your brand promise establishes trust. It tells people, you are authentic and credible, you promised X and delivered X. A successful personal brand is consistent in all it does. 2. Connection: One of the greatest assets in life is to have a network of people who know your worth belief in you and willing to engage your services. That’s the value personal branding offers you. Building your brand sets you apart from the huge competition out there, getting you closer and closer to your audience and the right market for business. It helps you build meaningful relationships with other businesses and brands. Your connection grows not just wider and better, because you know exactly the kind of people you want to impact, influence and do business with. Your brand reveals who you know and who knows you! Are you known in your field? 3. Contracts: Imagine having built a large following on social media and having firms hiring you just to endorse or mention their brand in your post. Boom! That’s influencer marketing using your brand as a tool to market other brands. It’s easier dealing with a well-known brand than an obscure one, yes, that’s the power of your brand. It makes you more visible to a whole lot more people that you can leverage for business. Your brand contacts lead to contracts. 4. Cash: Regardless of what we do, we would need money in one way or the other, and this where your personal brand kicks in, to work on your behalf. It markets you to others who will be willing to exchange money for your products and services. A well-built personal brand will bring in revenue.... Advantages Personal Branding Offers Benefits of Personal
branding



Are you known, unknown or too-known?



Growing up in Sub-Sahara Africa, it was quite uncommon
for successful people (experts) to toot their horns, it was seen as bragging,
being boastful and proud. Rarely did I hear or see someone beat their chest and
raise the head up high to declare their expert status. They would rather do
their great deeds quietly and let others praise them for it. A culture which I
think had hampered many great talents who would have shot up to the limelight
if they were a little ‘loud’ about what they could do best and had packed
themselves to that effect. 



However, times and seasons have changed, if one is that
good at what they do now and doesn’t make frantic effort to be known, he may
die in oblivion.



You know what, without the right understanding of a
thing, it’s abuse is inevitable. It’s about time to delve deeper and uncover
the greatness embedded in you and put your best foot forward, letting go off
the old beliefs holding you back. To shine brighter and let the world know what
you’ve got to offer – making the world a better place. As the good old book
puts it “you can’t light a candle and put it under a table”. It’s meant to glow
and offer light. 



That’s you! Hello there, welcome to the personal branding
age, the ‘me- era.



In the “me’ era, the value people place on individuals as
brands is premium. This is to say that people are giving more attention to
personal brands now than ever before. From celebrity brands to business mogul
brands. The power of ‘me. is on the rise. So, then how do you take advantage of
the rising tides and times? Come along with me…



To begin with, let’s define personal banding. 



Personal branding is how you distinctively market your
uniqueness. How you position yourself to offer value to the market.



If you’ve been battling with yourself whether to start
building your brand or not, may these benefits spark a new positive desire to
begin.



Here are some benefits of branding yourself – personal
branding.



1. Credibility: Personal branding positions you as an
expert in your field or niche. It establishes your expert status, and guess
what? We largely trust experts. If you can be trusted in this age, you have a
business, but if you cannot be trusted you’ve lost business. Personal branding
helps you build trust. By constantly delivering on your brand promise
establishes trust. It tells people, you are authentic and credible, you
promised X and delivered X. A successful personal brand is consistent in all it
does.



2. Connection:



One of the greatest assets in life is to have a network
of people who know your worth belief in you and willing to engage your
services. That’s the value personal branding offers you. Building your brand
sets you apart from the huge competition out there, getting you closer and
closer to your audience and the right market for business. It helps you build
meaningful relationships with other businesses and brands. Your connection
grows not just wider and better, because you know exactly the kind of people
you want to impact, influence and do business with. Your brand reveals who you
know and who knows you! Are you known in your field?



3. Contracts:



Imagine having built a large following on social media
and having firms hiring you just to endorse or mention their br...]]> Bernard Kelvin Clive full false 7:54 https://bkc.name/personal-brands-20-things-to-dare-in-2020/ Fri, 03 Jan 2020 08:17:01 +0000 https://bkc.name/?p=5541 Make a difference with your brand this year. Dare for more! Personal Brands: 20 Things to Dare in 2020 Personal Brands: 20 Things to Dare in 2020<br /> <br /> Now is the time to spice up and step up your personal brand!<br /> “Life is either a daring adventure or nothing. Security does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than exposure.” ― Helen Keller.<br /> <br /> The opening quote by a woman who defied odds to reach for greatness should trigger you into action, by daring greatly.<br /> <br /> I have listed things anyone can dare to do this year and at any point in life. You can add or subtract, just make it your own. Pick and do what you can, challenge yourself.<br /> <br /> This might not be for everyone, however, everyone can find something worth daring.<br /> <br /> 1. Write a book<br /> This may be the best time to write that book in you. Your story needs to be heard. Just start writing.<br /> <br /> 2. Go on a date<br /> Yeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée or family. It makes a lot of difference.<br /> <br /> 3. Travel/ go on a tour<br /> Perhaps, you have never traveled outside your village, town, city or country. This may be the time to do so. Plan for that trip today.<br /> <br /> 4. Learn a language<br /> Language is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more to your list.<br /> <br /> 5. Go back to school<br /> You may think it’s too late but hey no! You can still take that course. If it's necessary, make it happen this year. Make enquires and pick a form.<br /> <br /> 6. Start a business (side hustle)<br /> You may need an extra income or may have plans for a startup business. Just begin, get the needed resources and launch out.<br /> <br /> 7. Adopt a child<br /> If this is the best option for you, go for it. Your adoption may just be to cater for the needs of someone's child. Do it!<br /> <br /> 8. Start a family<br /> If you've been planning to settling down and the right time is up, go ahead don't keep postponing it. Prepare for. a wonderful family life.<br /> <br /> 9. Plant trees<br /> Contribute to a greener world and save lives by simply planting a tree. We need fresher air and a better environment. Be a tree planter.<br /> <br /> 10. Run a Marathon<br /> You may just decide to do this for the fun of it not necessarily for a medal. Experience it!<br /> <br /> 11. Go on a retreat<br /> Go out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God.<br /> <br /> 12. Start a farm<br /> A backyard farm would be an ideal starting point if you have space for it. Be it plant or animal farming, cultivate this as a hobby or business. The returns are worth the effort. <br /> <br /> 13. Acquire a land<br /> If you have land, you can have more. If you have none, now it's a great time to secure one. Invest in lands, it always appreciates.<br /> <br /> 14. Volunteer <br /> Service to others is service to God. Offer to serve freely in any capacity that you can. Be of help to others.<br /> <br /> 15. Compose a song<br /> Yeah! You don't need to be a musician or songwriter to write a song, you just need to appreciate life and nature to begin. Do it in your way. Sing your song.<br /> <br /> 16. Start a personal library<br /> You need not be a lover of books to start a library. For posterity sake, have a resource of books that can help generations after you. It could be a great way to transfer knowledge and impact lives.<br /> <br /> 17. Grow your assets (invest)<br /> It is a good practice to have multiple streams of income. It makes life worth living and lightens the pressures of life.<br /> <br /> 18. Read more books<br /> And one more book to your reading list, then another, then another. Read as much as you can. Get enlightened.<br /> <br /> 19. Bernard Kelvin Clive full false 9:02 https://bkc.name/myths-about-goal-setting/ Sun, 22 Dec 2019 19:20:12 +0000 https://bkc.name/?p=5548 Myths about Goal Settings 1. A goal must be in writing. Not entirely, you can have unwritten goals. 2. A goal must be time-bound. Setting timelines for your goals helps but not all goals need deadlines. 3. A goal must be specific. The truth is that sometimes a goal only gets more apparent when you start working towards it. 4. A goal must be attainable. Sometimes you just don't have proof that a goal would be achieved. You can only hope and act on your faith. 5. A goal would make you happy. Happiness is a decision. If you tie your happiness on the realization of a goal, you will live life unhappy. You can reach your goals and still feel empty and unfulfilled. Regardless of these myths, research has proven that people who set goals are largely happier, and are more successful than those who don't. So, now let's get started with our goals. Recommended book: Goals Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life Myths about Goal Setting Myths about Goal Settings<br /> 1. A goal must be in writing. Not entirely, you can have unwritten goals.<br /> 2. A goal must be time-bound. Setting timelines for your goals helps but not all goals need deadlines.<br /> 3. A goal must be specific. The truth is that sometimes a goal only gets more apparent when you start working towards it.<br /> 4. A goal must be attainable. Sometimes you just don't have proof that a goal would be achieved. You can only hope and act on your faith.<br /> 5. A goal would make you happy. Happiness is a decision. If you tie your happiness on the realization of a goal, you will live life unhappy. You can reach your goals and still feel empty and unfulfilled.<br /> Regardless of these myths, research has proven that people who set goals are largely happier, and are more successful than those who don't.<br /> So, now let's get started with our goals.<br /> <br /> Recommended book: Goals Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life<br /> Bernard Kelvin Clive full false 4:51 https://bkc.name/making-2020-your-best-year-ever/ Tue, 10 Dec 2019 15:02:22 +0000 https://bkc.name/?p=5536 20 Twenty20 Tips for a Great Year How to Make It Your Best Year Ever Bernard Kelvin Clive  How different would you live your life if there was no calendar? At the end and beginning of every year, there is an increase in goal setting activities, people set goals and resolutions with the hope of achieving them. The question is, what if these activities were a lifestyle, done throughout the year and not tied to a particular ending or beginning? What if, we simply decide to enjoy our daily lives while pursuing or set goals and dreams? Well, today I present to you tips to make the best of your daily life, hence your year. Let’s get started! Tip #1 Define your Success Success means different things to different people. To begin with, define what success (a great year), means to you. In your terms, don't let society determine that for you. Once you've done that, you set yourself free from the pressures of society by not leaving to impress others and ready to succeed. Tip #2 Be Decisive Decide to make it great. Once you define what success and a great year or life mean to you, the next thing to do is decide to make it so. You are a decision away from your life's breakthrough. You hold the keys to your life's happiness. Decide this day, to make the rest of your life the best you can ever have. Tip #3 Your big idea! You must have an intriguing idea, a dream; something you are so passionate about, a problem to solve, a need to meet, a mark to make. That is your Dream, Your Vision, Your Goal: Be specific! See the big picture. How will it be like, when you finally get it? What will success mean to you? Set crystal clear goals; goals that will set your heart on fire. Make it important to you. Tip #4 Focus (Follow One Course Until Successful). Master One thing. Don’t dissipate your energy. Ask yourself, what one thing do I want to be noted for this year? Then channel all your energy and resources to make it happen. Become so good at what you do that you can’t be ignored. So, become the best in your chosen field.  Tip #5 Raise the bar on yourself! Think Big! Expand your vision and expect more from yourself than anyone, then, go make it happen. Compete against yourself and challenge yourself daily. Use your creative imagination. Think win, win, in all the time. Ask: How can I help someone win today? How can I be a miracle to someone?  Tip #6 Build a team Carefully select your dream team. Remember: you are the average of your 5 closest friends you spend the most time with. Evaluate your circles in the previous year, did they help or hamper your progress? Then revise where necessary, it matters! TEAM: Together Everyone Achieves More  Tip #7 A better approach Ask yourself, how can I do this better? Innovate! Permit yourself to succeed in those areas. By working in the area of your strengths, your talents, and gifts you can master your craft with ease.  Tip #8 Fail fast! Hey! Don’t be afraid to fail. Feel the fear and do it! Face your fears. Things may not turn out as you planned but don’t give up, learn from them. Get up anytime you fall and fight on! It’s all part of the growth process.  Tip #9 Stretch yourself! Don’t just do the easy and fun things to just get by, leave your comfort zone, exceed your limits, and break that barrier. Do the difficult task. Discipline yourself to succeed.  Tip #10 Write things down! Write your goals down and read them often. Revise them as when necessary. You must stay current; be updated on current trends around the world especially in your field. Read great materials, books, articles, etc.  Tip #11 ACT! Action that Creates Transformation. There are lots of talkers around, but don’t be one of them, be a doer, a goal chaser, a dream maker. Act Now!!! Just, make it happen!  Tip #12 Results Be productivity minded not activity-filled. So many things will call for your time Making 2020 your Best Year Ever 20 Twenty20 Tips for a Great Year<br /> How to Make It Your Best Year Ever<br /> Bernard Kelvin Clive <br /> <br /> How different would you live your life if there was no calendar?<br /> At the end and beginning of every year, there is an increase in goal setting activities, people set goals and resolutions with the hope of achieving them. The question is, what if these activities were a lifestyle, done throughout the year and not tied to a particular ending or beginning?<br /> What if, we simply decide to enjoy our daily lives while pursuing or set goals and dreams? Well, today I present to you tips to make the best of your daily life, hence your year.<br /> <br /> Let’s get started!<br /> <br /> <br /> Tip #1 <br /> Define your Success<br /> Success means different things to different people. To begin with, define what success (a great year), means to you. In your terms, don't let society determine that for you. Once you've done that, you set yourself free from the pressures of society by not leaving to impress others and ready to succeed.<br /> <br /> <br /> Tip #2 <br /> Be Decisive<br /> Decide to make it great. Once you define what success and a great year or life mean to you, the next thing to do is decide to make it so. You are a decision away from your life's breakthrough. You hold the keys to your life's happiness. Decide this day, to make the rest of your life the best you can ever have.<br /> <br /> Tip #3<br /> Your big idea! <br /> You must have an intriguing idea, a dream; something you are so passionate about, a problem to solve, a need to meet, a mark to make. That is your Dream, Your Vision, Your Goal: Be specific! See the big picture. How will it be like, when you finally get it? What will success mean to you? Set crystal clear goals; goals that will set your heart on fire. Make it important to you.<br /> <br /> Tip #4 <br /> Focus<br /> (Follow One Course Until Successful). Master One thing. Don’t dissipate your energy. Ask yourself, what one thing do I want to be noted for this year? Then channel all your energy and resources to make it happen. Become so good at what you do that you can’t be ignored. So, become the best in your chosen field. <br /> <br /> Tip #5 <br /> Raise the bar on yourself! <br /> Think Big! Expand your vision and expect more from yourself than anyone, then, go make it happen. Compete against yourself and challenge yourself daily. Use your creative imagination. Think win, win, in all the time. Ask: How can I help someone win today? How can I be a miracle to someone? <br /> <br /> Tip #6 <br /> Build a team<br /> Carefully select your dream team. Remember: you are the average of your 5 closest friends you spend the most time with. Evaluate your circles in the previous year, did they help or hamper your progress? Then revise where necessary, it matters! TEAM: Together Everyone Achieves More <br /> <br /> Tip #7 <br /> A better approach<br /> Ask yourself, how can I do this better? Innovate! Permit yourself to succeed in those areas. By working in the area of your strengths, your talents, and gifts you can master your craft with ease. <br /> <br /> Tip #8 <br /> Fail fast!<br /> Hey! Don’t be afraid to fail. Feel the fear and do it! Face your fears. Things may not turn out as you planned but don’t give up, learn from them. Get up anytime you fall and fight on! It’s all part of the growth process. <br /> <br /> Tip #9 <br /> Stretch yourself!<br /> Don’t just do the easy and fun things to just get by, leave your comfort zone, exceed your limits, and break that barrier. Do the difficult task. Discipline yourself to succeed. <br /> <br /> Tip #10 <br /> Write things down! <br /> Write your goals down and read them often. Revise them as when necessary. You must stay current; be updated on current trends around the world especially in your field. Read great materials, books, articles, etc. <br /> <br /> Tip #11 <br /> ACT!<br /> Bernard Kelvin Clive full false 13:51 https://bkc.name/branding-predictions-2020/ Mon, 25 Nov 2019 16:12:25 +0000 https://bkc.name/?p=5530 Personal Branding Predictions for 2020+ "We're the generation. We can't afford to wait. The future started yesterday and we're already late"- John Legend The question is, what do brands have for the future and not what does the future hold for brands. For brands that are determined to stay top of mind in business today, will require more than what worked yesterday. They must be willing to go the extra mile and pay attention to the following pillars/predictions. Have a prepared mind to harness future possibilities. The truth is that the digital landscape is predictably unpredictable. However, with the right data, one can prepare ahead, stay abreast and take advantage of the ever-changing tides of technology. Here are what to do and expect in the coming year(s). 1. Brand reinvestment: To reap a bounty harvest in any field of endeavour requires sowing good, seeds in a good soils and nurturing it to grow. Right environment and timing are critical success factors. In the same way, any brand that desires to make the most of the coming times must begin planting (preparing) and pruning (strategizing). Great brands don't just show up overnight, they are deliberately built. In effect corporations must educate their staff and equip them appropriately by investing in them (seed sowing and nurturing) if they desire to thrive. In the coming years, Companies will begin empowering their employees to build strong and influential personal brand, so they can leverage it. Corporate employee brand advocacy programs will be on the rise. That will be the game-changer. Personal branding for corporate gains. It's going to be a win-win for the employer and the employee. Additionally, brands must always reinvest in plans and strategies that are working and never to settle. Invest in research and development and invest in employers as brand advocates/ambassadors. 2. Jobs and Hiring: Companies will be hiring candidates with established personal brands/ influencers aside from their expertise and qualifications. Candidates with strong Personal brand, social media presence will be the preferred ones. It's time to pay attention to your 'Personal Brand. If you are a job seeker, begin building your online brand today. Note that every piece of content you churn will either help you or hurt you. You've got the power to build that strong brand now. 3. Content Building: It's not about ‘content being king’. The truth is that, there is and will always be lots of content on this age. What's needed most is, relevant, timely and accurate content. Providing relevant and usable data that can scale brands and businesses. In the coming years, Brands will start creating and curating original content for promotion. Creating their data banks. Media and data will be the tool to be used as a driver for growth and dominance. Video content demands will still be on top. What are you to do? Pay attention to every video publishing platform and invest in quality content production, not the hype. So, it's your time and turn to act now. “The Future belongs to those who are building Brands now, for they will be sought-after” - Bernard Kelvin Clive The future of branding is personal. [Ponder] NB: My Podcast (Personal Branding Podcast) was listed as one of the Top 10 Personal Branding Podcasts on the Web by Feedspot. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Branding Predictions for 2020+ Personal Branding Predictions for 2020+



"We're the generation. We
can't afford to wait. The future started yesterday and we're already
late"- John Legend



The question is, what do
brands have for the future and not what does the future hold for brands. For
brands that are determined to stay top of mind in business today, will require
more than what worked yesterday. They must be willing to go the extra mile and
pay attention to the following pillars/predictions. Have a prepared mind to
harness future possibilities.



The truth is that the digital
landscape is predictably unpredictable. However, with the right data, one can
prepare ahead, stay abreast and take advantage of the ever-changing tides of
technology.



Here are what to do and expect
in the coming year(s).



1. Brand reinvestment:



To reap a bounty harvest in
any field of endeavour requires sowing good, seeds in a good soils and
nurturing it to grow. Right environment and timing are critical success
factors. In the same way, any brand that desires to make the most of the coming
times must begin planting (preparing) and pruning (strategizing). Great brands
don't just show up overnight, they are deliberately built. In effect
corporations must educate their staff and equip them appropriately by investing
in them (seed sowing and nurturing) if they desire to thrive.



In the coming years, Companies
will begin empowering their employees to build strong and influential personal
brand, so they can leverage it. Corporate employee brand advocacy programs will
be on the rise. That will be the game-changer. Personal branding for corporate
gains. It's going to be a win-win for the employer and the employee.



Additionally, brands must
always reinvest in plans and strategies that are working and never to settle.
Invest in research and development and invest in employers as brand
advocates/ambassadors.



2. Jobs and Hiring:



Companies will be hiring
candidates with established personal brands/ influencers aside from their
expertise and qualifications. Candidates with strong Personal brand, social
media presence will be the preferred ones.



It's time to pay attention to
your 'Personal Brand. If you are a job seeker, begin building your online brand
today. Note that every piece of content you churn will either help you or hurt
you. You've got the power to build that strong brand now.



3. Content Building:



It's not about ‘content being
king’. The truth is that, there is and will always be lots of content on this
age. What's needed most is, relevant, timely and accurate content. Providing relevant
and usable data that can scale brands and businesses.



In the coming years, Brands
will start creating and curating original content for promotion. Creating their
data banks. Media and data will be the tool to be used as a driver for growth
and dominance. Video content demands will still be on top.



What are you to do?



Pay attention to every video
publishing platform and invest in quality content production, not the hype.



So, it's your time and turn to
act now.



“The Future belongs to those who are building Brands now, for they will
be sought-after” - Bernard Kelvin Clive



The future of branding is personal. [Ponder]



]]> Bernard Kelvin Clive full false 8:51 https://bkc.name/branding-and-intellectual-property-in-a-social-media-driven-era/ Thu, 07 Nov 2019 20:22:17 +0000 https://bkc.name/?p=5525 Have you ever had your social media post stolen before? Someone claiming ownership of your creative work? What do you so? In this episode my guest Audrey Dauvet, an International Intellectual property expert throws more light on that. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Branding and Intellectual Property in a Social Media Driven Era Have you ever had your social media post stolen before? Someone claiming ownership of your creative work? What do you so?



In this episode my guest Audrey Dauvet, an International Intellectual property expert throws more light on that.



Download, Listen, Learn and Share.



RECOMMENDED Resources:



Awaken the Giant in You



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding
]]> Bernard Kelvin Clive full false 29:36 https://bkc.name/branding-how-to-use-data-to-drive-business-growth/ Mon, 28 Oct 2019 10:46:49 +0000 https://bkc.name/?p=5521 Branding: How to Use Data to Drive Business Growth. The power of data. Branding: How to Use Data to Drive Business Growth In a data-driven economy, the more and accurate data you have the more powerful and profitable you become.



In this episode I interviewed the founders of Praxis, AJ Yager and Meaghan Connell, who shared on how to effectively use data to drive business growth exponentially.



You will learn how to Track, Analyze and Visualize data effectively.



Listen. learn, download and share.



RECOMMENDED Resources:



PRAXIS



Awaken the Giant in You



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding




]]> Bernard Kelvin Clive full false 37:26 https://bkc.name/the-future-of-brands-assets-for-brand-acceleration/ Fri, 11 Oct 2019 10:30:23 +0000 https://bkc.name/?p=5517 "The future is not just about the use of TECHNOLOGY it’s about the use of the MIND more creatively - THINKNOLOGY" - Bernard Kelvin Clive The Future of Brands demands harnessing two important assets The Future of Brands; Assets for Brand Acceleration The Future of Brands; Assets for Brand Acceleration<br /> <br /> "The future is not just about the use of TECHNOLOGY it’s about the use of the MIND more creatively - THINKNOLOGY" - Bernard Kelvin Clive<br /> <br /> The Future of Brands demands harnessing two important assets; Mindset and Skillset.<br /> <br /> The ongoing narrative suggests a massive shift in the use of technology for businesses and brands, whilst some jobs will be wiped by the advancement of technology; Artificial Intelligence, Machine Learning, Big Data, etc., many more would be created. It is therefore imperative for brands to prepare for the coming shift. Firstly, by engaging their minds more creatively and innovatively, it will offer them the opportunity to leverage technology to their advancements. <br /> <br /> The mind has always been the most powerful tool ever created, anything birthed in this world is as a result of the creative use of the mind. The mind comes, then the other tools and technology. For without the creative use of the mind, technology will not help in brand and business acceleration that much.<br /> <br /> Technology becomes a major driver of change and development when the mind has been programmed to think big, creative and innovatively. It’s in so doing that technology can be engaged in a deeper way to solve problems and meet the needs of humanity. Remember, branding begins in the mind.<br /> <br /> Having seen a number of brands and startups springing up all around Africa, it is assuring. However, the downside is that many of these startups and brands are not able to stand the test of time, they fizzle out too soon. <br /> <br /> These brands may have good intents but largely lack the needed skillset to help them succeed. Among the numerous factors that contribute to the fall of them is the lack of proper preparation and growth planning. Without a clear purpose, structure, needed skillset, focus and tenacity to stay during the crisis, many brands fall easily. Anyone can start a brand and business but to stay at it and succeed requires courage, discipline and strong-willed determination.<br /> <br /> So, to accelerate your brand, develop a creative mindset and acquire the needed skillset – technology to aid your brand to thrive.<br /> Brands that will transcend the coming age, would be brands that are purposeful, people-focused, authentic, innovative and technology-driven.<br /> <br /> I leave you with the quote by Stewart Brand, that says “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” <br /> The question is, are you going to be part of the change agents or you will be part of the changed?<br /> The best is yours!<br /> <br /> "The future is not just about startups but stay-ups; anyone can start but it takes those who can stand the test of time to stay relevant." <br /> <br /> Bernard Kelvin Clive<br /> <br /> RECOMMENDED BOOKS ON AMAZON:<br /> <br /> Awaken the Giant in You<br /> <br /> CEO Branding<br /> <br /> Goals Are Dead!<br /> <br /> Branding Beyond Visuals<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive full false 7:10 https://bkc.name/6-costly-social-media-marketing-mistakes-to-avoid/ Tue, 01 Oct 2019 19:40:07 +0000 https://bkc.name/?p=5512 6 Costly Social Media Marketing Mistakes To Avoid. 6 Costly Social Media Marketing Mistakes To Avoid Even if social media has been a part of our lives for at least a decade now, it is still obvious to perform and avoid mistakes, especially for brands that want to engage in conversation with an online community.<br /> <br /> 1. Promote yourself more than 25% of the time<br /> <br /> If people are on social media it’s all about having fun and having a good time, so they’ll hate receiving promotions all the time from your Facebook page or Twitter account! Without wanting to, you will therefore lose followers on your social network.<br /> <br /> The promotion of your company or brand must therefore be done in a subtle way and no more than 25% of the time you spend on the network. For example, if you post 4 messages a day on Twitter, only one should promote your brand or company.<br /> <br /> 2. Race to more “likes”<br /> <br /> Let’s not hide the fact that we all like to have many likes on our Facebook publications or retweets on Twitter. These different interactions make it possible to better disseminate a product or service. However, number is not synonymous with quality. 100 likes does not necessarily mean that 100 customers will buy the displayed product. Among the likes are enthusiasts of your sector of activity, friends or professionals. So don’t make any mistakes! It is not these large numbers that help you improve your business.<br /> <br /> 3. Social networks are not just marketing tools<br /> <br /> Social media was originally designed to connect and connect people, not to do marketing. Being present on social networks only to promote your products or services is the worst possible start. Create and stimulate conversations between you and your prospects. In this way, you create a lasting interest in your brand. Show that you are not only there to sell, but also to share experiences between enthusiasts of the same subject.<br /> <br /> Social networks are amplifiers and do not exist only to make more numbers. Connect people around your company, respect your customers and they will give it back to you.<br /> <br /> 4. To be a robotic limited company without a touch of humanity<br /> <br /> People on social media like to communicate with others and not with a robot or a square profile that can only answer with “yes” or “no” or pre-recorded sentences.<br /> <br /> You must therefore add a touch of humanity to your profiles and messages. If you respond to a comment on your profile, then don’t respond with the classic phrases like “we received your comment and we thank you for the attention you paid…” be yourself on the social media, it’s as if someone is talking to you in real life!<br /> <br /> 5. Do not address negative comments<br /> <br /> If you are following and you have read point 3, we have advised you not to respond to insults, but it is an extreme case, not to respond if you cannot control yourself but the best thing is to respond (without vulgarity always) and with a touch of humour.<br /> <br /> Generally speaking people are likely to write a negative comment rather than other things, they can spend a lot of time on your site and like a lot of topics without saying anything, but as soon as they see an article that they don’t like they will leave a comment.<br /> <br /> It will therefore be necessary to take the time to read these negative comments and respond to them so that a relationship of trust can be established between you and your customers (or potential customers). For your answer it will of course be necessary to try to transform the negative comment into some positive things.<br /> <br /> 6. Too timid use of social networks<br /> <br /> It is a mistake to ask yourself whether or not social networks can be beneficial for your company. Unless you can’t manage your online presence properly, learning how to connect and communicate with your target audience is crucial! And in the Internet age, most of the people who make up this target are present on social networks and i... Bernard Kelvin Clive full false 6:03 https://bkc.name/the-7-lies-we-tell-ourselves-about-personal-branding/ Tue, 17 Sep 2019 09:39:09 +0000 https://bkc.name/?p=5508 The 7 Lies We Tell Ourselves about Personal Branding The 7 Lies We Tell Ourselves about Personal Branding “In a Social Media-driven era, the lines of privacy have almost been blurred out.” - Bernard Kelvin Clive



― Bernard Kelvin Clive



1. Lie:
This branding thing is easy, I just get on social media.



Truth:
Branding is tough. Great brands take time to grow. It's a consistent, constant
process. There is no overnight successful brand. 



2. Lie:
I don't need it. I know myself.



Truth:
knowing yourself is good but not enough, others must know you: your expertise,
what you bring to the market place. Your distinctive value.



“Whether
you believe in personal branding or not, once you are hooked on social media,
your brand is being formed” ― Bernard Kelvin Clive



3. Lie:
My brand is Okay. I have a huge following.



Truth:
Brands grow and evolve. If you settle you will soon be outclassed. Having a
good following on social media doesn't automatically translate into a reputable
brand. If you don't stay relevant, you will be relegated.



“Be wary
of what you do with the attention social media gives you” ― Bernard Kelvin
Clive



4. Lie:
Opinions of others don't matter.



Truth:
Well, once you are here to truly serve people and determined to offer value,
their opinions matter. It serves as feedback for your brand.



5. Lie:
Nothing can destroy my reputation. I have a solid brand.



Truth:
Even Giant Oaks too fall. Never get complacent. Brands develop daily. If you
fail to guard your hard-earned reputation, it could be destroyed
overnight. 



6. Lie:
My private life has nothing to do with my public life. 



Truth:
In a Social Media-driven era, the lines of privacy have almost been blurred
out. Whatever you do in your closet may show up in public. It's a piece of
great advice to be a man of integrity. Don't try to be who you are not. 



7. Lie:
When I'm ready I will build my brand.



Truth: The future belongs to those who are building their brands today. Waiting to build your brand someday will be a great disservice to you. It takes time to build brands, begin now, tomorrow might be too late.



Resources:



Awaken the Giant in You



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding
]]> Bernard Kelvin Clive full false 9:24 https://bkc.name/7-things-brands-and-can-learn-from-ants/ Mon, 02 Sep 2019 16:38:04 +0000 https://bkc.name/?p=5503 “Until you dare to take on new challenges you wouldn’t discover your full potential.” ― Bernard Kelvin Clive 1. Dedication: Have you ever watched ants lining up in a long trail to pick food particles from a spot? You may ask what happens when those food particles are exhausted. Do the lines of the ants gets vanish? Ants display single-eyed focus on the task at hand. Once they get started on a project, they are glued to it till completion. So, Great Brands are dedicated! Dedicated to their course.  2. Discipline: Sometimes we all wonder why ants keep packing foods. They prepare for the future. They don’t live in the here and now. They go through a rigorous routine to prepare for seasons ahead. The Bible says though they have no ruler – they get things done. Great Brands like ants prepare for the future. They learn from the present to leverage the future. To be a great brand requires self-discipline! 3. Design: Planning. It’s amazing to know the quantum of planning that is undertaken by ants in every project they embark on. They plan and communicate the plan effectively to get it achieved. When an ant finds food, it leaves clues to help the others trace it so they don’t lose track of it. Planning leads to the effective execution of projects. Great Brands like ants plan. The plan becomes their road map to success. What is your plan for your brand and business growth? 4. Development: They build their homes and their colonies. Development is about patiently preparing for the task at hand and ahead. Learn to develop your personal brand, business growth strategy, to properly harness its powers for profit and impact. Great brands don’t just happen overnight; they go through a process - stages of development.  5. Dominance: Ants can be found in almost any part of the world - that's total dominance! It’s easy for ants to dominate any environment with their numbers and team spirit. They easily take charge of an environment and fight for their colonies – territories. Great brands, dominate, they do all they can to be top of mind in their fields. They fight for their territories. They make their presence known and wage attacks from every angle. Learn to make your brand dominate. 6. Die-hards: Tell me, have you tried to derail ants from getting to their destinations? You would realize that when you place an obstacle in front of them, they always find a way around it. They are unstoppable. Great brands like ants don’t just give up when faced with challenges. They fight and fight harder. Ants and great brands possess the spirit of determination. No quitting, be determined to succeed. 7. Daring: Ants do mighty things. They lift weights about 50 times their body size, just with their jaws. That’s herculean! For one to succeed and rise in any field of endeavor, one must have the ability to build one’s inner muscles of agility to rise above the status quo. The giant in ants propels them to do far more than they seem capable of. Until you dare to take on new challenges you wouldn’t discover your full potential. Brands that hit the iconic status dare new things; they innovate. Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding 7 Things Brands and can Learn from ANTS 7 Things Brands and Businesses can Learn from ANTS<br /> 1. Dedication: Have you ever watched ants lining up in a long trail to pick food particles from a spot? You may ask what happens when those food particles are exhausted. Do the lines of the ants gets vanish? Ants display single-eyed focus on the task at hand. Once they get started on a project, they are glued to it till completion. So, Great Brands are dedicated! Dedicated to their course.<br /> <br /> 2. Discipline: Sometimes we all wonder why ants keep packing foods. They prepare for the future. They don’t live in the here and now. They go through a rigorous routine to prepare for seasons ahead. The Bible says though they have no ruler – they get things done. Great Brands like ants prepare for the future. They learn from the present to leverage the future. To be a great brand requires self-discipline!<br /> <br /> 3. Design: Planning. It’s amazing to know the quantum of planning that is undertaken by ants in every project they embark on. They plan and communicate the plan effectively to get it achieved. When an ant finds food, it leaves clues to help the others trace it so they don’t lose track of it. Planning leads to the effective execution of projects. Great Brands like ants plan. The plan becomes their road map to success. What is your plan for your brand and business growth?<br /> <br /> 4. Development: They build their homes and their colonies. Development is about patiently preparing for the task at hand and ahead. Learn to develop your personal brand, business growth strategy, to properly harness its powers for profit and impact. Great brands don’t just happen overnight; they go through a process – stages of development. <br /> <br /> 5. Dominance: Ants can be found in almost any part of the world – that’s total dominance! It’s easy for ants to dominate any environment with their numbers and team spirit. They easily take charge of an environment and fight for their colonies – territories. Great brands, dominate, they do all they can to be top of mind in their fields. They fight for their territories. They make their presence known and wage attacks from every angle. Learn to make your brand dominate.<br /> <br /> 6. Die-hards: Tell me, have you tried to derail ants from getting to their destinations? You would realize that when you place an obstacle in front of them, they always find a way around it. They are unstoppable. Great brands like ants don’t just give up when faced with challenges. They fight and fight harder. Ants and great brands possess the spirit of determination. No quitting, be determined to succeed.<br /> <br /> 7. Daring: Ants do mighty things. They lift weights about 50 times their body size, just with their jaws. That’s herculean! For one to succeed and rise in any field of endeavor, one must have the ability to build one’s inner muscles of agility to rise above the status quo. The giant in ants propels them to do far more than they seem capable of. Until you dare to take on new challenges you wouldn’t discover your full potential. Brands that hit the iconic status dare new things; they innovate.<br /> <br /> Resources:<br /> <br /> Awaken the Giant in You<br /> <br /> CEO Branding<br /> <br /> Goals Are Dead!<br /> <br /> Branding Beyond Visuals<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive full false 10:27 https://bkc.name/6-pillars-of-influential-content-with-joshua-lisec/ Tue, 06 Aug 2019 17:04:35 +0000 https://bkc.name/?p=5495 "You've got to be wildly different" In this episode my guest Joshua Lisec shares secrets for writing books and great contents. Every day Joshua Lisec help authors manifest the mission behind their voice. He is founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty books and has been featured in TED, TEDx, BBC Radio London, Foundr Magazine, American Express, Yahoo!, Fatherly, The Huffington Post, and numerous other outlets. During a recent podcast, Dilbert comic creator and New York Times bestselling author of Win Bigly Scott Adams recommended Joshua to aspiring authors who need help writing and publishing a book. Here are the Pillars CredibilityConnectionCompellingCounter-industry – why are you different, Call to action. Make it clearCirculation – broaden, open up your book idea The Pillars of Influential Content Resources: Joshua’s YouTube Channel https://www.youtube.com/user/joshualisec   CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding The 6 Pillars of Influential Content with Joshua Lisec The 6 Pillars of Influential Content with Joshua Lisec<br /> In this episode my guest Joshua Lisec shares secrets for writing books and great contents. Every day Joshua Lisec help authors manifest the mission behind their voice. He is founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty books and has been featured in TED, TEDx, BBC Radio London, Foundr Magazine, American Express, Yahoo!, Fatherly, The Huffington Post, and numerous other outlets. During a recent podcast, Dilbert comic creator and New York Times bestselling author of Win Bigly Scott Adams recommended Joshua to aspiring authors who need help writing and publishing a book.<br /> <br /> Here are the Pillars<br /> 1. Credibility<br /> 2. Connection<br /> 3. Compelling<br /> 4. Counter-industry – why are you different, <br /> 5. Call to action. Make it clear<br /> 6. Circulation – broaden, open up your book idea<br /> <br /> Resources:<br /> Joshua’s YouTube Channel https://www.youtube.com/user/joshualisec <br /> <br /> CEO Branding<br /> Goals Are Dead!<br /> Branding Beyond Visuals<br /> Business Networking Made Easy<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive full false 31:45 https://bkc.name/10-sins-brands-commit-in-digital-marketing/ Thu, 18 Jul 2019 19:07:18 +0000 https://bkc.name/?p=5270 10 Sins Brands Commit in Digital Marketing 1.    Not establishing a strong brand presence online and offline. No clear brand identity) 2.    Buying generic data (email addresses, contact numbers) for broadcasting 3.    Not having a specific goal of being online, no action plan. 4.    Using the same social media strategy for every platform 5.    Not engaging with the audience online 6.    Failing to optimize pages and websites (outdated website information) 7.    Failing to use digital automation properly. 8.    Depending too much on manual approach and not relying on data, analytics 9.    Failing to get feedback and implementing feedbacks 10.    No being accessible via local search. Location search, Google Maps, etc. Resources: CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding 10 Sins Brands Commit in Digital Marketing 10 Sins Brands Commit in Digital Marketing<br /> 1. Not establishing a strong brand presence online and offline. No clear brand identity)<br /> 2. Buying generic data (email addresses, contact numbers) for broadcasting<br /> 3. Not having a specific goal of being online, no action plan.<br /> 4. Using the same social media strategy for every platform<br /> 5. Not engaging with the audience online<br /> 6. Failing to optimize pages and websites (outdated website information)<br /> 7. Failing to use digital automation properly.<br /> 8. Depending too much on manual approach and not relying on data, analytics<br /> 9. Failing to get feedback and implementing feedbacks<br /> 10. No being accessible via local search. Location search, Google Maps, etc.<br /> Resources: Bookson Amazon<br /> <br /> CEO Branding<br /> <br /> Goals Are Dead!<br /> <br /> Branding Beyond Visuals<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Bernard Kelvin Clive full false 6:44 https://bkc.name/linkedin-and-instagram-growth-hacking-strategies-with-vaibhav-sisinty/ Mon, 01 Jul 2019 08:47:10 +0000 https://bkc.name/?p=5266 In this episode I interviewed the Growth Hack expert and Marketing Manager of Uber Latin America, Vaibhav Sisinty. Sharing secret strategies in digital marketing. Download, Listen, Learn and Share! Resources: Linkedin automation tool (safe to use): growthlead.io Instagram automation tool: instabotfy.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding LinkedIn and Instagram Growth Hacking Strategies with Vaibhav Sisinty In this episode I interviewed the Growth Hack expert and Marketing Manager of Uber Latin America, Vaibhav Sisinty.



Sharing secret strategies in digital marketing.



Download, Listen, Learn and Share!



Resources:



Linkedin automation tool (safe to use): growthlead.io



Instagram automation tool: instabotfy.com



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding




]]> Bernard Kelvin Clive full false 36:01 https://bkc.name/the-7-mindset-to-develop-as-a-speaker-with-chris-baldwin/ Wed, 12 Jun 2019 16:16:59 +0000 https://bkc.name/?p=5262 Growing your business through speaking Most people would not consider speaking as a channel to grow their business. But it can be one of the most powerful channels out there if you know how to do it. Chris was named the fastest growing speaker in 2018 and the #1 on the top 10 speakers list in the Netherlands so he knows a thing or two about being a speaker. Chris shares the mindset you need to be a great keynote speaker and what it can mean for your business. How to create powerful attraction through the stage effect that leads to others seeing you as a thought leader in your space leading to abundant new business and opportunities.  In this podcast episode my guest Chris Baldwin share with us the 7 Mindset to Develop as a Speaker. Listen, learn and share! Make the event organizer and planners life easierMake your speaker agent successful as possibleAlways have a “No Problem” attitude Go for the emotional connectionLive an interesting lie (Storyteller)Always always finish on timeBe so good they can’t ignore you NB Know your stuffTake trainingKnow your client: Your client is the event manager, the organizer Resources: 10Xspeaker.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding the 7 Mindset to Develop as a Speaker Growing your business
through speaking





Most people would not consider speaking as a channel to grow
their business. But it can be one of the most powerful channels out there if
you know how to do it. Chris was named the fastest growing speaker in 2018 and
the #1 on the top 10 speakers list in the Netherlands so he knows a thing or
two about being a speaker. Chris
shares the mindset you need to be a great keynote speaker and what it can mean
for your business. How to create powerful attraction through the stage effect
that leads to others seeing you as a thought leader in your space leading to
abundant new business and opportunities. 



In this podcast episode my guest Chris Baldwin share with us the 7 Mindset
to Develop as a Speaker.



Listen, learn and share!



* Make the event organizer and planners life
easier* Make your speaker agent successful as possible* Always have a “No Problem” attitude * Go for the emotional connection* Live an interesting lie (Storyteller)* Always always finish on time* Be so good they can’t ignore you



NB



* Know your stuff* Take training* Know your client: Your client is the event manager, the organizer*



Resources:



10Xspeaker.com



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding
]]> Bernard Kelvin Clive full false 45:25 https://bkc.name/the-impact-of-office-romance-on-corporate-and-personal-brands/ Tue, 14 May 2019 09:37:12 +0000 https://bkc.name/?p=5257 Love can not be confined! The Impact of Office Romance on Corporate and Personal Brands Love can not be confined!<br /> <br /> “Is it love, is it love that I’m feeling…” – Bob Marley<br /> <br /> Who will dare confine love to a specific place or time? Love, a universal language without barrier, shared by all, happens all the time. Smile if you’ve been there before, didn’t see it coming then suddenly, you are in love. Romantic love desired by all is such a beautiful thing.<br /> <br /> Love is where you find it, and the circumstances that bring people together cannot totally be prevented. People have found the love of their lives at unexpected places and moments that had very little triggers of love.<br /> <br /> Some people find their lovers at their place of work, others in place of worship. It differs from one to the other. It’s said that 4 out of every corporate worker might have been involved in an office romance in one way or the other. Either a victim or beneficiary.<br /> <br /> The truth is that when people hang around each other for a long time, they turn to develop like and affection for one another.<br /> <br /> I have seen friends who have found love at their workplaces and beautifully managed it, while others have suffered many woes because of love at the workplace.<br /> <br /> However, when it comes to love in the workplace, one must take precautions.<br /> <br /> Office Romance stands at a high risk of impacting once job gravely. As love is as strong as death, if love goes wrong the worse mostly happens. If office romance is managed properly it blossoms beautifully impacting both work and relationship life positively.<br /> <br /> So what do you do if you are suddenly caught in the web of love at your workplace?<br /> <br /> Here are a few things to know before and to do when you find yourself in love at the office. To avoid the negative effects….<br /> <br /> Things to know about office Romance (The Good, Bad & Ugly)<br /> <br /> It’s largely unacceptable<br /> It impacts productivity<br /> It leaves room for favoritism<br /> One or both parties risk losing the job<br /> Parties are more likely to watch the back of each other than doing the right thing.<br /> It affects relationships with other co-workers<br /> Professionalism is easily lost<br /> You may suffer from a job promotion or salary raise<br /> A breakup of relationship will gravely affect the work<br /> Romantic acts will offend other colleagues<br /> Seek professional counselling when there is a breakup<br /> The two parties may not be able to work on a project effectively<br /> Couples may tend to be loyal to each other than the job<br /> Respect privacies at the workplace<br /> Never discuss your relationship issues at work<br /> Avoid been seen together if not working together, during office hours<br /> Avoid PDAs, petting, kissing at the office.<br /> Avoid discussing unfinished home issues at work.<br /> Dating your line superior/manager is unacceptable<br /> Office romance should not be ignited nor encouraged by coworkers nor employers<br /> At best, keep it a secret if you happen to meet your significant other at the workplace<br /> Office romance breeds grudges, etc<br /> In all, avoid office Romance like a plaque.<br /> Be professional in all you do at the office. Esteem professionalism.<br /> Get an exit plan as a backup if you need to quit your job<br /> Put your job first, above your love relationships<br /> Stick to professional work ethics at the office. Remember why you were hired<br /> Note that one can build great friendship with others at the work place and not necessarily romantically involved. A healthy relationship with other colleagues at work is important. One needs to exercise self-discipline not to trip over into a romantic relationship that can ruin the friendship and business. Don’t let your romantic relationship cause you to lose your reputation and ruin your personal brand.<br /> <br /> Download, listen , learn and share.<br /> <br /> Bernard Kelvin Clive full false 9:59 https://bkc.name/breeding-brands-7-tips-to-boost-your-brand/ Fri, 12 Apr 2019 18:43:27 +0000 https://bkc.name/?p=5250 7 TIPS TO BOOST YOUR BRAND Tips for moving from a Bleeding Brand to a Breeding Brand Tips for moving from a Bleeding Brand to a Breeding Brand



* Focus on a specific product (Start right)



* Focus on a target market (Niche)



* Find your clients pain points (Find your level )* Feed their craving needs and wants (Meet their needs)* Follow Feedback (Listen and learn)* Relegate that which destroys (Kill ill habits)* Repeat what works (Consistently do what works)



Download, listen , learn and share.



Resources:



CEO Branding



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding
]]> Bernard Kelvin Clive full false 6:29 https://bkc.name/branding-building-a-business-life-and-love-together-as-couples/ Tue, 12 Mar 2019 16:21:42 +0000 https://bkc.name/?p=5241 When couples work as a team to grow their business and marriage they flourish in all their endeavors. In this episode Kimanzi and Cindy Constable share their expertise on building global thriving business as couples. Kimanzi Constable  is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies. Writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs. Download, listen , learn and share. Resources: CEO Branding Kimanzi Constable (Consulting) Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Branding: Building a Business, Life and Love Together as Couples When couples work as a team to grow their business and marriage they flourish in all their endeavors.



In this episode Kimanzi and Cindy Constable share their expertise on building global thriving business as couples.



Kimanzi Constable  is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies. Writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs.



Download, listen , learn and share.



Resources:



CEO Branding



Kimanzi Constable (Consulting)



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding












]]> Bernard Kelvin Clive full false 39:14 https://bkc.name/branding-and-marketing-with-seth-godin/ Tue, 19 Feb 2019 15:29:42 +0000 https://bkc.name/?p=5236 Personal Branding and Marketing with Seth God. This is Marketing! Branding and Marketing with Seth Godin The Art of Marketing



"Generosity is scarce and generosity scales" - Seth Godin



In this episode Seth Godin share insights on personal branding, branding, marketing and publishing.



Download, listen, learn and share



Resources:



CEO Branding



This is Marketing



Goals Are Dead!



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to
Personal Branding
]]> Bernard Kelvin Clive full false 32:35 https://bkc.name/how-to-turn-your-pain-into-purpose-and-profit/ Thu, 07 Feb 2019 06:59:49 +0000 https://bkc.name/?p=5224 Every pain teaches as lesson that can potentially profit us and others if only we pay attention to it. In this episode my guest Tiffany Toombs walks us through here journey from pain to profit. Teaching you how to stop self-limiting beliefs to live your best life now. Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life.   Tiffany is a Master Practitioner and Trainer in NLP (Neurolinguistic Programming) and Matrix Therapies. She has overcome physical abuse, infidelity, eating disorders, and miscarriage.  Tiffany has worked in the health and fitness industry for 18 years and exclusively as a coach for the last five. She combines her science background and knowledge of the body & mind with her spiritual interests and training to achieve the client’s goals.  Download, listen and learn Resources: Stop Being a Selfish B*tch Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding How to turn your Pain int o Purpose and Profit Every pain teaches as lesson that can potentially profit us and others if only we pay attention to it.



In this episode my guest Tiffany Toombs walks us through here journey from pain to profit. Teaching you how to stop self-limiting beliefs to live your best life now. Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life.  



Tiffany is a Master
Practitioner and Trainer in NLP (Neurolinguistic Programming) and Matrix
Therapies. She has overcome physical abuse, infidelity, eating disorders, and
miscarriage. 



Tiffany has worked in the health and fitness industry for 18 years and exclusively as a coach for the last five. She combines her science background and knowledge of the body & mind with her spiritual interests and training to achieve the client’s goals. 



Download, listen and learn



Resources:



Stop Being a Selfish B*tch



Goals Are Dead!



DOERS 12:52 (Audio book)



Branding Beyond Visuals



Business Networking Made Easy



Rebrand: The Ultimate Guide to Personal Branding




]]> Bernard Kelvin Clive full false 33:23 https://bkc.name/7-ways-to-be-a-pleasing-personal-brand/ Mon, 28 Jan 2019 22:20:12 +0000 https://bkc.name/?p=5217 The Art of Being a like-able Brand 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What makes you tick, your likes and dislikes, strengths and weaknesses. If you take the time to understudy yourself, it better prepares you to handle your relationships, clients, fans, and followers.You will not be taken aback by many things that your audience will reveal about you. It helps you to put your best self forward – your strengths over weakness. That’s the best way you can stand out from the pile! “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ― Ralph Waldo Emerson 2. Stand for something: Share your values! Be truthful! Be open and upfront with your values right from the beginning. Let your audience, fans, followers, clients know what your values are as a brand – what’s important to you. Your standards that you wouldn’t compromise on. This prevents people from violating your values – your prized possessions. To one person the top values could be integrity, faith, etc. to another honesty, gratitude. What will yours be?As part of sharing your values be honest with your audience, let them know when you go contrary to set values – apologize and do that which is right. You should learn to gracefully correct your audience when they also go wrong. “You must stand for something! It does not have to be grand, but it must be a positive that brings light to someone else's darkness.” ― Anthony Carmona 3. Give value: Offer a helping hand. Be the first to look out for a need of your clients, fans, and followers and find ways to help them with it, in ways that you can. The caveat is: don’t become God in their lives, just be a channel to be used. You are not a superhero – work in the confines of your expertise. Note that you cannot meet every need of client’s, fans and followers. So choose your niche carefully and to offer the best for them. The more value you give the more your clients get hooked to your brand. Your gift will make room for you! Give them more than they pay for and more than what they deserve. “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson 4. Keep in touch: make it a point to regularly check up on your clients – call, text, social media, etc. any act that shows your clients, fans and followers are important to you. Keep in touch not because you will need something from them someday but because you care. It’s nice to be nice. This is something @Sarkodie – the celebrated rap musician from Ghana does so well with his followers on Twitter – he constantly engages with them.When was the last time you reconnected with a fan? “There are “friends” who destroy each other, but a real friend sticks closer than a brother. “- Proverbs 18:24 5. Respect privacy: Some things are private and should be kept as such. You may be privy to some private stuff about your clients, just keep it as such. Being a coach, mentor, professional requires that you also give people room to be whom they want to be. You don’t need to always be in their space. Always remember the ethics of your calling – your job. Don’t spam people!Learn to set your own boundaries and also respect that of your clients, fans, and followers. Be wary of gossips. “A troublemaker plants seeds of strife; gossip separates the best of friends.” ― Proverbs 16:28 6. Forgive yourself: Hey, don’t be too hard on yourself when you mess up. Rather hold yourself up to a high standard and don’t settle for less. But when you mess up, apologize sincerely and make amends. You may fall short of your promises every now and then but quickly get it resolved. Make your clients happy. 7 Ways to be a pleasing Personal Brand 7 Ways to be a Pleasing Personal Brand <br /> The Art of Being a Like-able Person <br /> <br /> 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What makes you tick, your likes and dislikes, strengths and weaknesses. If you take the time to understudy yourself, it better prepares you to handle your relationships, clients, fans, and followers.<br /> You will not be taken aback by many things that your audience will reveal about you. It helps you to put your best self forward – your strengths over weakness. That’s the best way you can stand out from the pile! <br /> “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ― Ralph Waldo Emerson <br /> 2. Stand for something: Share your values! Be truthful! Be open and upfront with your values right from the beginning. Let your audience, fans, followers, clients know what your values are as a brand – what’s important to you. Your standards that you wouldn’t compromise on. This prevents people from violating your values – your prized possessions. To one person the top values could be integrity, faith, etc. to another honesty, gratitude. What will yours be?<br /> As part of sharing your values be honest with your audience, let them know when you go contrary to set values – apologize and do that which is right. You should learn to gracefully correct your audience when they also go wrong. <br /> “You must stand for something! It does not have to be grand, but it must be a positive that brings light to someone else's darkness.” ― Anthony Carmona<br /> 3. Give value: Offer a helping hand. Be the first to look out for a need of your clients, fans, and followers and find ways to help them with it, in ways that you can. The caveat is: don’t become God in their lives, just be a channel to be used. You are not a superhero – work in the confines of your expertise. <br /> Note that you cannot meet every need of client’s, fans and followers. So choose your niche carefully and to offer the best for them. The more value you give the more your clients get hooked to your brand. Your gift will make room for you! Give them more than they pay for and more than what they deserve.<br /> “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson<br /> <br /> 4. Keep in touch: make it a point to regularly check up on your clients – call, text, social media, etc. any act that shows your clients, fans and followers are important to you. Keep in touch not because you will need something from them someday but because you care. It’s nice to be nice. This is something @Sarkodie – the celebrated rap musician from Ghana does so well with his followers on Twitter – he constantly engages with them.<br /> When was the last time you reconnected with a fan? <br /> “There are “friends” who destroy each other, but a real friend sticks closer than a brother. “- Proverbs 18:24<br /> <br /> 5. Respect privacy: Some things are private and should be kept as such. You may be privy to some private stuff about your clients, just keep it as such. Being a coach, mentor, professional requires that you also give people room to be whom they want to be. You don’t need to always be in their space. Always remember the ethics of your calling – your job. Don’t spam people!<br /> Learn to set your own boundaries and also respect that of your clients, fans, and followers. Be wary of gossips. “A troublemaker plants seeds of strife; gossip separates the best of friends.” ― Proverbs 16:28<br /> <br /> 6. Forgive yourself: Hey, don’t be too hard on yourself when you mess up. Rather hold yourself up to a high standard and don’t settle for ... Bernard Kelvin Clive full false 9:58 https://bkc.name/doers-audiobook/ Mon, 14 Jan 2019 11:47:40 +0000 https://bkc.name/?p=5211 “Don't waste the mornings of your life on idleness and laziness, by every means possible wrestle with your passions, your ideas and your dreams. Give it a shot!” ― Bernard Kelvin Clive Get the audiobook DOERS 12:52 DOERS 12:52   (Available on Amazon) Goals Are Dead! DOERS 12:52 (Audio book) Doers Audiobook “Don't waste the mornings of your life on idleness and laziness, by every means possible wrestle with your passions, your ideas and your dreams. Give it a shot!”



― Bernard Kelvin Clive



Get the audiobook DOERS 12:52







DOERS 12:52   (Available on Amazon)



Goals Are Dead!



DOERS 12:52 (Audio book)
]]> Bernard Kelvin Clive full false 4:07 https://bkc.name/doers-why-not-begin-today/ Mon, 07 Jan 2019 19:24:12 +0000 https://bkc.name/?p=5207 Are you a doer? The year just began, have you?  “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates Let me share this with you to encourage you. Every year Forbes publishes its list of the top 100 richest people. And in this year's Forbes list of the 'Highest Paid Celebrities in 2018', includes a lot of personalities in the Creative Art industry, not forgetting authors - James Patterson[$86M], J.K. Rowling[$54M]. This is the point, gone are the days' parents hardly encourage their children to go into the creative industry because they believed one will never make it in such a field. Now every dream and career stands the chance of making one wealthy. So, parents and guardians, encourage your wards to read & write books. There's hope for the future. Help them develop their creative abilities. The youngest millionaire on list #3 is a 21year old Kylie Jenner[$900M], founder of Kylie Cosmetics. The oldest millionaire on the list, #4 is 76years, Judy Sheindlin[$400M], a TV Personality. Remember, You are never TOO OLD to DREAM nor TOO Young to Achieve your Dreams Go, make your dreams happen! “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way. I have learned a deep respect for one of Goethe's couplets: Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it!” ― William Hutchison Murray Begin now! DOERS 12:52   (Available on Amazon) Resources: Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding DOERS: Why not begin today? Are you a doer?<br /> <br /> The year just began, have you?<br /> <br /> “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates<br /> <br /> Let me share this with you to encourage you.<br /> <br /> Every year Forbes publishes its list of the top 100 richest people. And in this year’s Forbes list of the ‘Highest Paid Celebrities in 2018’, includes a lot of personalities in the Creative Art industry, not forgetting authors – James Patterson[$86M], J.K. Rowling[$54M].<br /> <br /> This is the point, gone are the days’ parents hardly encourage their children to go into the creative industry because they believed one will never make it in such a field. Now every dream and career stands the chance of making one wealthy. So, parents and guardians, encourage your wards to read & write books. There’s hope for the future. Help them develop their creative abilities.<br /> <br /> The youngest millionaire on list #3 is a 21year old Kylie Jenner[$900M], founder of Kylie Cosmetics.<br /> The oldest millionaire on the list, #4 is 76years, Judy Sheindlin[$400M], a TV Personality.<br /> <br /> Remember, You are never TOO OLD to DREAM nor TOO Young to Achieve your Dreams Go, make your dreams happen!<br /> <br /> “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way. I have learned a deep respect for one of Goethe’s couplets: Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it!” ― William Hutchison Murray<br /> <br /> Begin now!<br /> <br /> DOERS 12:52 (Available on Amazon)<br /> <br /> Resources:<br /> <br /> Goals Are Dead!<br /> <br /> DOERS 12:52 (Audio book)<br /> <br /> Branding Beyond Visuals<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive full false https://bkc.name/18-items-to-discard-before-the-new-year/ Mon, 31 Dec 2018 17:28:03 +0000 https://bkc.name/?p=5202 18 Items to Discard before the New Year (Ladies/Gents) 1. Old makeups  2. Worn-out footwear 3. Old & worn-out undies  4. Old invitation cards, coupons, Etc 5. Old hair clips, wigs & accessories  6. Old &Unused cloths & jewelry  7. Old & spoilt utensils  8. Unused apps on your phone  9. Stacked unused freebies  10. Unfitting & oversized clothes  11. Old calendars, brochures, flyers, gift wrappers, etc 12. Junks in the fridge  13. Empty containers, deodorants, paper bags. etc  14. Old, broken & unused toys  15. Unused & unprofitable subscriptions & memberships  16. Return borrowed items 😂 17. De-clutter purse, wallet & bags 18. Service your car: change the tyre, oils, wipers, etc. The Personal Branding Podcast was listed among the "Top 50 Branding Podcasts You Should be Listening To" by MerLine One Inc. Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“ Resources: Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding 18 Items to Discard before the New Year Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“<br /> <br /> <br /> Resources:<br /> <br /> Goals Are Dead!<br /> <br /> Branding Beyond Visuals<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive full false 5:22 https://bkc.name/dont-give-up-on-your-goals-yet/ Tue, 18 Dec 2018 10:58:50 +0000 https://bkc.name/?p=5198 It's possible! Let me share a story I read some time ago with you. It might strengthen your faith!  A story was told of a mountain-climber, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself; therefore, he went up alone. He started climbing and it was becoming later and later. He did not prepare for camping but decided to keep on going. Soon it got dark Night fell with heaviness at such high altitude and there was zero visibility. Everything was black, no moon, and the stars covered by clouds. As he was climbing a ridge at about 100 meters from the top, he slipped and fell. Falling rapidly, he could only see blotches of darkness that passed in the same darkness and a terrible sensation of being suctioned by gravity. He kept falling and in those anguishing moments good and bad memories passed through his mind. He thought he would die. Nevertheless, he felt a jolt that almost tore him in half. Like any good mountain climber, he had staked himself with a long rope tied to his waist. In those moments of stillness, suspended in the air he had no other choice but to shout, "HELP ME GOD", "HELP ME!" All of a sudden he heard a deep voice from heaven. "What do you want me to do?”"SAVE ME" "Do you REALLY think that I can save you?" "OF COURSE, MY GOD" "Then cut the rope that is holding you up." There was another moment of silence and stillness. The man held tighter to the rope. The rescue team says that the next day they found, frozen mountain climber hanging strongly to a rope TWO FEET off the ground . .. What about you? Sometimes on our journey to achieving our goals, there comes a time that proven strategies and our expertise simple fall without any justifiable reason. It's in those moments that we count on our reserve fuel - our faith. Some things can only be accessed via faith. How trusting are you in that rope? (your skills, accolades, and expertise)  Why don't you let it go? I tell you, God has great and marvelous things for you. Keep believing and act on your faith. God bless you! Lessons 1. The Danger of Climbing alone. In pursuing your goals, you may need partners, helpers to aid you. Don't try to do it all by yourself. Share the glory where necessary. 2. He never prepared for campaigning. Having an alternative plan and route is always necessary. A backup plan. Additionally, be open to new ideas and innovations to help you. 3. He had faith in his ropes (strings, expertise). Sometimes the most rewarding breakthroughs may come from amateurs, unexpected places, and people. Be open-minded. 4. Self-gratification. Want all the glory for himself. It's what we do for others that will outlive us than what we do for ourselves. We are here on earth to serve. Your goals should eventually help a lot more people. Get the book: GOALS Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life  Bernard Kelvin Clive  Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of 40 published books.  Don't give up on your goals yet! Don't give up on your goals yet!<br /> Let me share a story I read some time ago with you. It might strengthen your faith! <br /> A story was told of a mountain climber, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself; therefore, he went up alone. He started climbing and it was becoming later and later. He did not prepare for camping but decided to keep on going. Soon it got dark Night fell with heaviness at such high altitude and there was zero visibility. Everything was black, no moon, and the stars covered by clouds. As he was climbing a ridge at about 100 meters from the top, he slipped and fell. Falling rapidly, he could only see blotches of darkness that passed in the same darkness and a terrible sensation of being suctioned by gravity. He kept falling and in those anguishing moments good and bad memories passed through his mind. He thought he would die. Nevertheless, he felt a jolt that almost tore him in half. Like any good mountain climber, he had staked himself with a long rope tied to his waist. In those moments of stillness, suspended in the air he had no other choice but to shout, "HELP ME GOD", "HELP ME!" All of a sudden he heard a deep voice from heaven. "What do you want me to do?” "SAVE ME" "Do you REALLY think that I can save you?" "OF COURSE, MY GOD" "Then cut the rope that is holding you up." There was another moment of silence and stillness. The man held tighter to the rope. The rescue team says that the next day they found, a frozen mountain climber hanging strongly to a rope TWO FEET off the ground . . .<br /> What about you?<br /> Sometimes on our journey to achieving our goals, there comes a time that proven strategies and our expertise simple fall without any justifiable reason. It's in those moments that we count on our reserve fuel - our faith. Some things can only be accessed via faith. How trusting are you in that rope? (your skills, accolades, and expertise) <br /> Why don't you let it go? I tell you, God has great and marvelous things for you.<br /> Keep believing and act on your faith. God bless you!<br /> Lessons<br /> 1. The Danger of Climbing alone. In pursuing your goals, you may need partners, helpers to aid you. Don't try to do it all by yourself. Share the glory where necessary.<br /> 2. He never prepared for campaigning. Having an alternative plan and route is always necessary. A backup plan. Additionally, be open to new ideas and innovations to help you.<br /> 3. He had faith in his ropes (strings, expertise). Sometimes the most rewarding breakthroughs may come from amateurs, unexpected places, and people. Be open-minded.<br /> 4. Self-gratification. Want all the glory for himself. It's what we do for others that will outlive us than what we do for ourselves. We are here on earth to serve. Your goals should eventually help a lot more people.<br /> Get the book:<br /> GOALS Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life <br /> Bernard Kelvin Clive Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of 40 published books. <br /> Bernard Kelvin Clive full false 8:21 https://bkc.name/18-habits-to-drop-in-2018/ Mon, 10 Dec 2018 07:42:39 +0000 https://bkc.name/?p=5189 Before we  get started let me share with you this good news. My podcast/website was listed by Feedspot as one of the Top 15 Branding Podcasts on the web.  In this episode I share on bad habits that needs to be replaced before entering the new year.1. Living without purpose and passion2. Procrastination 3. Gossips & lies4. Lateness to appointments and events 5. Excessive Alcohol 6. Poor eating habits 7. Prayerlessness 8. Ingratitude 9. People pleasers, pretenders 10. Greed & jealousy 11. Promiscuity 12. No budgeting & overspending13. Scared-freaks, Non-risk takers 14. Negative people, fault finders15. Dream killers & idea thieves16. Troublemakers, drama people17. Indecisive & indiscipline people18. Unproductive lifestyle: Laziness, idleness, less or no action towards goalsGet the book "GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life" Resources: Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding 18 Habits to drop in 2018 18 Habits to drop in 2018<br /> by Bernard Kelvin Clive<br /> <br /> The good news is that my podcast/website was listed by Feedspot as one of the Top 15 Branding Podcasts on the web. <br /> <br /> <br /> In this episode I share on bad habits that needs to be replaced before entering the new year.<br /> <br /> 1. Living without purpose and passion<br /> 2. Procrastination <br /> 3. Gossips & lies<br /> 4. Lateness to appointments and events <br /> 5. Excessive Alcohol <br /> 6. Poor eating habits <br /> 7. Prayerlessness <br /> 8. Ingratitude <br /> 9. People pleasers, pretenders <br /> 10. Greed & jealousy <br /> 11. Promiscuity <br /> 12. No budgeting & overspending<br /> 13. Scared-freaks, Non-risk takers <br /> 14. Negative people, fault finders<br /> 15. Dream killers & idea thieves<br /> 16. Troublemakers, drama people<br /> 17. Indecisive & indiscipline people<br /> 18. Unproductive Lifestyle: Laziness, idleness, less or no action towards goals<br /> <br /> Get the book "GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life"<br /> www.BKC.name Bernard Kelvin Clive full false 13:45 https://bkc.name/how-to-stay-relevant-in-your-field/ Mon, 26 Nov 2018 08:51:14 +0000 https://bkc.name/?p=5185 5 Ways to Stay Relevant in your Field as you Age Traps that Cause People to Lose their Relevance as they Age Everyone desires to feel important in one area or the other in life. People tend to measure their worth by so many metrics that make them feel good, loved and appreciated. However, as one age in life, things also take on a new turn.  Sometimes even the prepared are taken aback. The question is how does one stay relevant when aging in one's career and life? Here are simple things to do and traps to avoid. Keep learning; make it a habit to learn something at every stage of your life. Your learning helps your earning. You can learn new skills at any stage and age of your life. Your skills will enable you to stay relevant in many ways. You will still be in demand by people who need your expertise. Lower your expectations: the trap of feeling entitled to things based on any metric you may want to use should be lowered as you age. Remember no one really owes you anything - love, respect, honor, etc. People are not obliged to honor you, they decide. To avoid lots of embarrassments and disappointments as you age, simply lower your expectations from others. Once you learn not to expect too much from others, you will appreciate the beauty of the simple pleasures in life. Raise the next generation: by pouring out your expertise into others, you learn to keep the cycle of knowledge transfer going and growing. Leaving a legacy by virtue of mentoring others will cause you to be revered as you age. So, reach out and teach others. If you are retiring from your job, don't retire with all your expertise, share it with others. Write a book: it's unfortunate that many great minds die and die with their ideas and expertise because they couldn't preserve them for future use. I believe that taking time to read this information now, suggests to me that you are one of the exceptional people who want to have their wisdom preserved to help the next generation. The truth is that one of the best ways to document your expertise is to write a book. If you can't write a book, hire a ghostwriter to help you. It's about time to have a good book in your name. A book establishes your expert status and causes you to stay relevant in your chosen field. Guard your reputation: desist from engaging in activities that will mar your hard earned reputation. In this age two major traps that cause great men to fall are: Promiscuity: love for women/sex. Hardly a day goes by without hearing about reputable men falling victims to sex scandals. If married enjoy your wife. Greed: the excessive hunger for money by every means fair or foul has led great men to fall to the dungeons. If you desire an abundance of wealth, keep your deeds clean. Once your reputation is lost, it becomes almost irreparable. Build trust and be trustworthy. Whatever happens, don't lose your relevance. Keep your brand Resources: Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding How to Stay Relevant in Your Field 5 Ways to Stay Relevant in your Field as you Age<br /> Traps that Cause People to Lose their Relevance as they Age<br /> Everyone desires to feel important in one area or the other in life. People tend to measure their worth by so many metrics that make them feel good, loved and appreciated. However, as one age in life, things also take on a new turn. Sometimes even the prepared are taken aback. The question is how does one stay relevant when aging in one's career and life?<br /> Here are simple things to do and traps to avoid.<br /> 1. Keep learning; make it a habit to learn something at every stage of your life. Your learning helps your earning. <br /> You can learn new skills at any stage and age of your life. Your skills will enable you to stay relevant in many ways. You will still be in demand by people who need your expertise.<br /> 2. Lower your expectations: the trap of feeling entitled to things based on any metric you may want to use should be lowered as you age. Remember no one really owes you anything - love, respect, honor, etc. <br /> People are not obliged to honor you, they decide. <br /> To avoid lots of embarrassments and disappointments as you age, simply lower your expectations from others. Once you learn not to expect too much from others, you will appreciate the beauty of the simple pleasures in life.<br /> 3. Raise the next generation: by pouring out your expertise into others, you learn to keep the cycle of knowledge transfer going and growing. <br /> Leaving a legacy by virtue of mentoring others will cause you to be revered as you age. So, reach out and teach others. If you are retiring from your job, don't retire with all your expertise, share it with others.<br /> 4. Write a book: it's unfortunate that many great minds die and die with their ideas and expertise because they couldn't preserve them for future use. I believe that taking time to read this information now, suggests to me that you are one of the exceptional people who want to have their wisdom preserved to help the next generation. <br /> The truth is that one of the best ways to document your expertise is to write a book. If you can't write a book, hire a ghostwriter to help you.<br /> It's about time to have a good book in your name. A book establishes your expert status and causes you to stay relevant in your chosen field.<br /> 5. Guard your reputation: desist from engaging in activities that will mar your hard earned reputation. <br /> In this age two major traps that cause great men to fall are:<br /> I. Promiscuity: love for women/sex. Hardly a day goes by without hearing about reputable men falling victims to sex scandals. If married enjoy your wife. <br /> II. Greed: the excessive hunger for money by every means fair or foul has led great men to fall to the dungeons. If you desire an abundance of wealth, keep your deeds clean.<br /> Once your reputation is lost, it becomes almost irreparable.<br /> Build trust and be trustworthy.<br /> Whatever happens, don't lose your relevance. Keep your brand<br /> Bernard Kelvin Clive full false 8:10 https://bkc.name/common-challenges-in-project-management-and-their-solutions/ Tue, 13 Nov 2018 15:44:33 +0000 https://bkc.name/?p=5179 "Without proper management great projects fail" - Bernard Kelvin Clive Common Challenges in Project Management and Their Solutions Project management is a complex task, and the successful completion of a project by an organization is no easy feat. According to a study by Gallup, only a measly 2.5% of companies manage to successfully complete their projects, a good indicator of how companies fail in proper project management. The exercise of managing projects involves ensuring proper utilization of resources, meeting deadlines, sticking to the allocated budget, having clear communication, foreseeing possible risks, and taking preventive measures. Project managers may be unable to deliver their project as expected for not seeing in advance the possible risks and thus failing to put mechanisms in place to avert them. The following are some common challenges that a project management team may face in project management, as well as possible solutions: Vague goals Some project teams do not exactly know what to expect from the project. Lack of clearly defined goals and objectives means the project is doomed to fail. This lack of awareness of the what’s, when’s, and why’s of the project results in confusion, thereby causing the poor delivery of the project. For a project to succeed, goals must be clearly thought out and communicated before the project’s inception. Solution – The project team should hold a kickoff meeting to clarify the goals of the project. Also, the team should use project management software to define the goals clearly. For example, they can use GRS project management software, which is one of the best in the market. Poor communication Improper communication hinders the successful delivery of the project. A good project manager should be a great communicator. Good communication comes in handy, whether you are seeking information from team members and other parties, asking questions, or passing information along. A breakdown in communication results in project failure. Solution – There should be clearly defined channels of communication for project team members, as well as a clear understanding of what information should be communicated to whom and how to do it most effectively. Insufficient team member skills The members are the building blocks of the team, and their expertise and experience determine the team’s competence. Some project tasks require specialized skills or expertise. It is thus vital to ensure the persons handling such tasks are well equipped; otherwise, you should have them trained or bring someone in with the necessary skills to avoid poor implementation, which will lead to the failure of the project. Solution – The team leader should document the main skills needed to execute the various project tasks and analyze the team members’ strengths and weaknesses. Where necessary, the members should be trained to bridge the gaps, or people with the required skills should be brought onboard. Unrealistic deadlines Most project managers struggle with unrealistic expectations on timelines from the client and other stakeholders. The cause of unrealistic deadlines is setting the targets based on factors like aggressive competition, rather than basing them on calculations and data or proper planning. From the onset, the team is put in a position of trying to fit things within determined boundaries that are not realistic, thus resulting in failure to meet the deadline. Solution – Project managers can overcome issues of project deadlines with proper planning, alternative analysis, and clear communication of the project progress to the client and other interested parties. Having a project calendar to plan events and to monitor important dates can also help. Resources: Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Common Challenges in Project Management and Their Solutions "Without proper management great projects fail"<br /> <br /> Common Challenges in Project Management and Their Solutions<br /> <br /> Project management is a complex task, and the successful completion of a project by an organization is no easy feat. According to a study by Gallup, only a measly 2.5% of companies manage to successfully complete their projects, a good indicator of how companies fail in proper project management. The exercise of managing projects involves ensuring proper utilization of resources, meeting deadlines, sticking to the allocated budget, having clear communication, foreseeing possible risks, and taking preventive measures. Project managers may be unable to deliver their project as expected for not seeing in advance the possible risks and thus failing to put mechanisms in place to avert them.<br /> <br /> The following are some common challenges that a project management team may face in project management, as well as possible solutions:<br /> <br /> Vague goals<br /> Some project teams do not exactly know what to expect from the project. Lack of clearly defined goals and objectives means the project is doomed to fail. This lack of awareness of the what’s, when’s, and why’s of the project results in confusion, thereby causing the poor delivery of the project. For a project to succeed, goals must be clearly thought out and communicated before the project’s inception.<br /> <br /> Solution – The project team should hold a kickoff meeting to clarify the goals of the project. Also, the team should use project management software to define the goals clearly. For example, they can use GRS project management software, which is one of the best in the market.<br /> <br /> Poor communication<br /> Improper communication hinders the successful delivery of the project. A good project manager should be a great communicator. Good communication comes in handy, whether you are seeking information from team members and other parties, asking questions, or passing information along. A breakdown in communication results in project failure.<br /> <br /> Solution – There should be clearly defined channels of communication for project team members, as well as a clear understanding of what information should be communicated to whom and how to do it most effectively.<br /> <br /> Insufficient team member skills<br /> The members are the building blocks of the team, and their expertise and experience determine the team’s competence. Some project tasks require specialized skills or expertise. It is thus vital to ensure the persons handling such tasks are well equipped; otherwise, you should have them trained or bring someone in with the necessary skills to avoid poor implementation, which will lead to the failure of the project.<br /> <br /> Solution – The team leader should document the main skills needed to execute the various project tasks and analyze the team members’ strengths and weaknesses. Where necessary, the members should be trained to bridge the gaps, or people with the required skills should be brought onboard.<br /> <br /> Unrealistic deadlines<br /> Most project managers struggle with unrealistic expectations on timelines from the client and other stakeholders. The cause of unrealistic deadlines is setting the targets based on factors like aggressive competition, rather than basing them on calculations and data or proper planning. From the onset, the team is put in a position of trying to fit things within determined boundaries that are not realistic, thus resulting in failure to meet the deadline.<br /> <br /> Solution – Project managers can overcome issues of project deadlines with proper planning, alternative analysis, and clear communication of the project progress to the client and other interested parties. Having a project calendar to plan events and to monitor important dates can also help.<br /> <br /> Resources:<br /> <br /> Branding Beyond Visuals<br /> <br /> Bernard Kelvin Clive full false 7:38 https://bkc.name/how-to-start-a-business-as-a-marketing-consultant/ Mon, 29 Oct 2018 21:39:11 +0000 https://bkc.name/?p=5173 How to Start a Business as a Marketing Consultant Marketing consultants are in high demand, and businesses of all sizes are interested in hiring them. As more people search for new tactics to attract customers, they turn to marketing experts for help. If you choose to become a marketing consultant, you can start your own business and work with top companies around the world. High Demand for Marketing Consultants Businesses need marketing consultants to help them generate leads, which leads to higher revenue and sales. Maryville University explains that a hiring survey from McKinley Marketing Partners found that 39 percent of companies were hiring new digital marketers, and the U.S. Bureau of Labor Statistics expects higher than average growth in this field. Many companies need marketing help, but they may not be able to hire a full-time employee. This is the perfect opportunity to start your own business and work as a consultant. Businesses are desperately looking for marketing consultants who can help them. Degree Requirements A bachelor's degree in marketing is a minimum requirement for this position. Although you can also pursue a master's degree, you should at least get a bachelor's to show prospective companies that you are serious and qualified. Having a degree will also help you stay competitive in a growing field. In addition, while you are getting a degree, you may have the chance to do internships with companies. Not only will this help you network for future consultation work, you may graduate with an offer to continue working with the company. Portfolio Requirements When you are working as a consultant, companies are more interested in your portfolio than a resume. They want to see examples of previous work that was successful. For instance, they may want to see how you implemented a marketing strategy for social media or created a plan to increase organic traffic on a website. If you have a college degree, you may be able to use some of the work from school to start building the portfolio. Research projects and internships often provide strong examples of your abilities. You will need to create a portfolio online and offline, so more companies can have easier access to it. You want to showcase your best marketing work in the portfolio and fill it with relevant samples. Work Strategies Many marketing consultants start their careers as employees for companies to get experience. Then, after a few years or longer, they open their own businesses and offer consulting. Some people skip the step of working as employees and start consulting right away. There is more than one path to success as a marketer. If you are confident you can succeed without working for someone else first, then you can do it, but it may be more difficult. Branding Ideas Even if you are a solopreneur, branding still matters. You need a business name, logo, tagline and other branding elements. You will have to create consistent branding across social media and your own websites or blogs. Some marketing consultants start as independent contractors and later bring on a team to open an agency. If you plan to do this, then think about how to brand long-term and make sure it grows with your company. Personal branding can help you attract more customers. As a marketing specialist, you probably do not want to turn this over to another business to handle, especially when you are just starting out, so it is important to take the time to do this well. For example, you might want to become familiar with sites like Canva or Snapseed to make sure everything you produce is on brand. Starting Small Most marketing consultants start small and work alone at first when they launch their businesses. It may be tempting to start hiring staff right away, but you need to build the business first. You need many leads coming in to make sure you can afford to pay the people you hire and yourself. Consider working alone at first until the company grows to a safe size. How to Start a Business as a Marketing Consultant How to Start a Business as a Marketing Consultant<br /> Marketing consultants are in high demand, and businesses of all sizes are interested in hiring them. As more people search for new tactics to attract customers, they turn to marketing experts for help. If you choose to become a marketing consultant, you can start your own business and work with top companies around the world.<br /> <br /> High Demand for Marketing Consultants<br /> Businesses need marketing consultants to help them generate leads, which leads to higher revenue and sales. Maryville University explains that a hiring survey from McKinley Marketing Partners found that 39 percent of companies were hiring new digital marketers, and the U.S. Bureau of Labor Statistics expects higher than average growth in this field.<br /> <br /> Many companies need marketing help, but they may not be able to hire a full-time employee. This is the perfect opportunity to start your own business and work as a consultant. Businesses are desperately looking for marketing consultants who can help them.<br /> <br /> Degree Requirements<br /> A bachelor's degree in marketing is a minimum requirement for this position. Although you can also pursue a master's degree, you should at least get a bachelor's to show prospective companies that you are serious and qualified. Having a degree will also help you stay competitive in a growing field.<br /> <br /> <br /> <br /> In addition, while you are getting a degree, you may have the chance to do internships with companies. Not only will this help you network for future consultation work, you may graduate with an offer to continue working with the company.<br /> <br /> Portfolio Requirements<br /> When you are working as a consultant, companies are more interested in your portfolio than a resume. They want to see examples of previous work that was successful. For instance, they may want to see how you implemented a marketing strategy for social media or created a plan to increase organic traffic on a website.<br /> <br /> If you have a college degree, you may be able to use some of the work from school to start building the portfolio. Research projects and internships often provide strong examples of your abilities. You will need to create a portfolio online and offline, so more companies can have easier access to it. You want to showcase your best marketing work in the portfolio and fill it with relevant samples.<br /> <br /> Work Strategies<br /> Many marketing consultants start their careers as employees for companies to get experience. Then, after a few years or longer, they open their own businesses and offer consulting. Some people skip the step of working as employees and start consulting right away. There is more than one path to success as a marketer. If you are confident you can succeed without working for someone else first, then you can do it, but it may be more difficult.<br /> <br /> Branding Ideas<br /> Even if you are a solopreneur, branding still matters. You need a business name, logo, tagline and other branding elements. You will have to create consistent branding across social media and your own websites or blogs. Some marketing consultants start as independent contractors and later bring on a team to open an agency. If you plan to do this, then think about how to brand long-term and make sure it grows with your company.<br /> <br /> Personal branding can help you attract more customers. As a marketing specialist, you probably do not want to turn this over to another business to handle, especially when you are just starting out, so it is important to take the time to do this well. For example, you might want to become familiar with sites like Canva or Snapseed to make sure everything you produce is on brand.<br /> <br /> Starting Small<br /> Most marketing consultants start small and work alone at first when they launch their businesses. It may be tempting to start hiring staff right away, Bernard Kelvin Clive full false 8:19 https://bkc.name/brand-intervention-with-googles-1-rebranding-expert-david-brier/ Tue, 23 Oct 2018 13:29:43 +0000 https://bkc.name/?p=5167 How to Transform your Brand In this episode David Brier answers the following questions on branding. Download, listen and share. What is Branding? How do one differentiate their commodity form others selling same product? What are other ways one can differentiate? Can quality packaging be more important than the quality of product in branding? Qualities of a sustainable Brand How’s banding relevant to start ups. The importance of Branding Startups When should you rebrand? How to separate your personal brand from the company’s brand? How to resurrect a dying brand? Branding beyond visuals, what to know and do? About Branding Intervention Resources: Brand Intervention Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive   How to Transform your Brand - In this episode David Brier answers the following questions on branding. - Download, listen and share. What is Branding? How do one differentiate their commodity form others selling same product?
In this episode David Brier answers the following questions on branding.

Download, listen and share.

* What is Branding?
* How do one differentiate their commodity form others selling same product?
* What are other ways one can differentiate?
* Can quality packaging be more important than the quality of product in branding?
* Qualities of a sustainable Brand
* How’s banding relevant to start ups. The importance of Branding Startups
* When should you rebrand?
* How to separate your personal brand from the company’s brand?
* How to resurrect a dying brand?
* Branding beyond visuals, what to know and do?
* About Branding Intervention

Resources:

Brand Intervention

Branding Beyond Visuals

Business Networking Made Easy

Rebrand: The Ultimate Guide to Personal Branding

Books by Bernard Kelvin Clive

 

]]> Bernard Kelvin Clive full false 39:55 https://bkc.name/art-is-priceless/ Fri, 12 Oct 2018 08:11:30 +0000 https://bkc.name/?p=5161 “True artists don't create for their audience; the audience discover them” – Bernard Kelvin Clive To all writers, poets, authors cheers!!!! True artists don't create for their audience; the audience discover them. Once an artist starts creating by the dictates of its audience, he seizes to be an artist, he becomes a business man. Artists do art out of love. You paint the world with your words and make it such a beautiful place. Falling in love or out of love.? Let's fall in love, not a love story but there is love in it. For writers, poets and authors, the point is this; you must come to a point where you totally fall in love with your writing style, right from the beginning or journey along and totally settle this is your heart that not everyone will love your piece. Your work may or may not be the best in your eyes, but it's your babe, you've got to love it and make it the best at all times. If you seek perfection it will elude you, seek progress, the desire to communicate something of real value to your reader; to inform, entertain, educate. Communicate your expertise in little ways, not seeking to please the masses. Someone may pick your piece and be inspired others will not, that's life. If they find your work meaningful, great If not, it may not be for them or not the right time. Don't give up, let love lead. keep giving your best, the universe will reward you greatly. #EnjoyLife Resources: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive   Art is Priceless Art is priceless!<br /> <br /> “True artists don't create for their audience; the audience discover them” – Bernard Kelvin Clive<br /> <br /> To all writers, poets, authors cheers!!!!<br /> <br /> True artists don't create for their audience; the audience discover them. Once an artist starts creating by the dictates of its audience, he seizes to be an artist, he becomes a business man. Artists do art out of love.<br /> <br /> You paint the world with your words and make it such a beautiful place. Falling in love or out of love.?<br /> <br /> Let's fall in love, not a love story but there is love in it. For writers, poets and authors, the point is this; you must come to a point where you totally fall in love with your writing style, right from the beginning or journey along and totally settle this is your heart that not everyone will love your piece. <br /> <br /> Your work may or may not be the best in your eyes, but it's your babe, you've got to love it and make it the best at all times. If you seek perfection it will elude you, seek progress, the desire to communicate something of real value to your reader; to inform, entertain, educate. Communicate your expertise in little ways, not seeking to please the masses.<br /> <br /> Someone may pick your piece and be inspired others will not, that's life. If they find your work meaningful, great If not, it may not be for them or not the right time. Don't give up, let love lead. keep giving your best, the universe will reward you greatly. #EnjoyLife<br /> <br /> Resources:<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 5:44 https://bkc.name/how-to-use-a-book-to-build-a-brand-and-boost-your-business/ Wed, 12 Sep 2018 20:58:30 +0000 https://bkc.name/?p=5157 Thinking of establishing yourself as an expert in your field and to boost your business? Then  publishing a book can be of help. In this episode Julie Broad shares are story and strategy for using a book to achieve this. Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Founder of Book Launchers, she started the company to help busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Download, listen and learn. Resources: Book Launches Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive How to use a Book to Build a Brand and Boost your Business Thinking of establishing yourself as an expert in your field and to boost your business? Then  publishing a book can be of help. In this episode Julie Broad shares are story and strategy for using a book to achieve this.<br /> <br /> Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur<br /> <br /> and successful real estate investor she was also awarded the Top 20 under 40 Award. Founder of Book Launchers, she started the company to help busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book.<br /> Download, listen and learn.<br /> <br /> Resources:<br /> <br /> Book Launches<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 23:21 https://bkc.name/personal-branding-finding-fulfillment-in-life/ Wed, 05 Sep 2018 14:10:07 +0000 https://bkc.name/?p=5153 In this episode we look at Personal Branding: Finding Fulfillment in Life with Vince Kramer Vince is an airline pilot and military veteran, Vince Kramer brings a unique experience to the world of self- improvement and purpose-driven growth. His past experience in a stereotypically “macho” field brings a more integrated perspective to the softer field of personal growth not often seen.As a speaker, trainer, best-selling author of “Mastering the Art of Success” with Jack Canfield, and coach, Vince’s distinct combination of experience, education and research helps him develop powerful talks, workshops and online training in finding happiness and success by living life by their design. Vince passionately believes everyone is unique and the creator of their own life. It is his desire to inspire and empower men, women, organizations and families to find success and happiness by designing and creating a life fueled by their desires. Download, listen and learn. Resources: Download FREE resources here Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive Personal Branding: Finding Fulfillment in Life
Vince is an airline pilot and military veteran, Vince Kramer brings a unique experience to the world of self- improvement and purpose-driven growth. His past experience in a stereotypically “macho” field brings a more integrated perspective to the softer field of personal growth not often seen.As a speaker, trainer, best-selling author of “Mastering the Art of Success” with Jack Canfield, and coach, Vince’s distinct combination of experience, education and research helps him develop powerful talks, workshops and online training in finding happiness and success by living life by their design.
Vince passionately believes everyone is unique and the creator of their own life. It is his desire to inspire and empower men, women, organizations and families to find success and happiness by designing and creating a life fueled by their desires.

Download, listen and learn.

Resources:

Download FREE resources here

Business Networking Made Easy

Rebrand: The Ultimate Guide to Personal Branding

Books by Bernard Kelvin Clive]]> Bernard Kelvin Clive full false 43:48 https://bkc.name/building-your-personal-and-corporate-brand/ Thu, 23 Aug 2018 17:31:16 +0000 https://bkc.name/?p=5149 Thinking of how to build a personal brand and transition it into a business brand? Then. this episode is a must listen, my guest Johno Ormond, CEO of Dalia Media shares strategies on how to build a personal and corporate brand. Download, Listen, Learn and Share Recommended Resources: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive Building your Personal and Corporate Brand Thinking of how to build a personal brand and transition it into a business brand?<br /> <br /> Then. this episode is a must listen, my guest Johno Ormond, CEO of Dalia Media shares strategies on how to build a personal and corporate brand.<br /> <br /> Download, Listen, Learn and Share<br /> <br /> Recommended Resources:<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 30:01 https://bkc.name/building-your-personal-brand-with-content-marketing-tim-brown/ Tue, 14 Aug 2018 10:35:31 +0000 https://bkc.name/?p=5145 Brand building takes time. In this episode my guest Tim Brown, Web Designer,  SEO Specialist at Hook Agency shares with us strategies for building your personal brand with content marketing and transitioning from a personal brand to a corporate brand. Download, Listen, Learn and Share! Recommended Resources: HookAgency.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive Building your Personal Brand with Content Marketing - Tim Brown Brand building takes time.<br /> <br /> In this episode my guest Tim Brown, Web Designer,  SEO Specialist at Hook Agency shares with us strategies for building your personal brand with content marketing and transitioning from a personal brand to a corporate brand.<br /> <br /> Download, Listen, Learn and Share!<br /> <br /> Recommended Resources:<br /> <br /> HookAgency.com<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 28:12 https://bkc.name/wealth-actually-branding-politics-law-and-money-with-frazer-rice/ Mon, 06 Aug 2018 11:47:34 +0000 https://bkc.name/?p=5140 In this episode we looked at Branding, Politics, Law and Money with Frazer Rice. Frazer Rice is a leading private wealth manager, with fifteen years’ experience advising millionaire and billionaire families on finances, including fiduciary and estate matters. His clients include business owners, hedge fund managers, real estate developers, corporate executives, foundations, and established families. Frazer has been featured in the New York Times, the Daily Telegraph, and the Journal News, and he has appeared on cable television news networks. In addition to his financial expertise, Frazer is a member of the New York State Bar and a graduate of Duke University and Emory University Law School. He hosts a podcast and blog on politics, business trends, and entrepreneurship at FrazerRice.com. Listen, Lean and Share Recommended Resources: FrazerRice.com Wealth Actually by Frazer Rice on Amazon Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive Wealth Actually: Branding, Politics, Law and Money with Frazer Rice In this episode we looked at Branding, Politics, Law and Money with Frazer Rice.<br /> <br /> Frazer Rice is a leading private wealth manager, with fifteen years’ experience advising millionaire and billionaire families on finances, including fiduciary and estate matters. His clients include business owners, hedge fund managers, real estate developers, corporate executives, foundations, and established families.<br /> <br /> Frazer has been featured in the New York Times, the Daily Telegraph, and the Journal News, and he has appeared on cable television news networks. In addition to his financial expertise, Frazer is a member of the New York State Bar and a graduate of Duke University and Emory University Law School. He hosts a podcast and blog on politics, business trends, and entrepreneurship at FrazerRice.com.<br /> <br /> Listen, Lean and Share<br /> <br /> Recommended Resources:<br /> <br /> FrazerRicee.com<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 33:26 https://bkc.name/brand-building-ecommerce-cooperative-with-empowery/ Mon, 30 Jul 2018 15:02:53 +0000 https://bkc.name/?p=5137 Starting a business can be made easier when you know and have the right resources. In this episode we discuss the tools that can make your brand and business building easier. Using ecommerce cooperative by empowery, my guest Barth Getho shares the advantages available for you. Listen, learn and share! Recommended Resources: Empowery.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive Brand Building, eCommerce Cooperative with Empowery Starting a business can be made easier when you know and have the right resources.<br /> <br /> In this episode we discuss the tools that can make your brand and business building easier.<br /> <br /> Using ecommerce cooperative by empowery, my guest Barth Getho shares the advantages available for you.<br /> <br /> Listen, learn and share!<br /> <br /> Recommended Resources:<br /> <br /> Empowery.com<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 24:49 https://bkc.name/8-clever-ways-to-market-your-new-e-commerce-website/ Tue, 17 Jul 2018 21:39:04 +0000 https://bkc.name/?p=5122 8 Clever Ways to Market Your New E-commerce Website  Marketing an ecommerce website is not an easy task. You need to get your approach right if you want to reach more customers and generate a lot of revenue. Here are 8 clever ecommerce marketing strategies that you need to put into action today. 1- Take The Help of Inbound Marketing Marketing can be of two types - “push marketing” and “pull marketing”. Under push marketing, you push the customers towards your store even if they aren’t interested. For example, an ad in a newspaper is an example of push marketing. Under pull marketing, you pull the customers towards your store when they are highly interested. For example, a visitor visiting your site using organic search is an example of pull marketing. Inbound marketing consists of all such strategies that come under pull marketing. These strategies help to generate visits that are highly relevant and have greater chances of converting into a sale. Here are some highly useful techniques of inbound marketing: Search Engine Optimization: SEO helps to generate quality inbound leads by getting your website ranked at the top of the organic search results. Content Marketing: Content is the lifeline of internet. Content marketing helps to increase the visibility of your brand and help to build lasting relationships with your audience.  Social Media Marketing: Nowadays, you are marketing to millennials and social media is the perfect place to reach them. An effective social media marketing strategy improves brand awareness and lets you engage with a broad array of audience. Email Marketing: Emails remain one of the most cost effective inbound marketing strategies that’s easy to get started, delivers the right message at the right time and helps to generate a regular flow of leads. SMS Marketing: You can reach a large number of people at the same time with the help of SMS marketing. SMS lets you to reach customers instantly as and when you need it. Webinar Marketing: Webinar is a cost effective marketing strategy that helps to build lucrative relationship with your customers. Webinars adds to brand loyalty and helps to convert a new visitor to a lead. 2- Create and Promote Your Blog Blogging is an inexpensive way for ecommerce business owners to drive traffic to their website. Here are the top benefits of blog promotion: It provides to boost your existing search engine optimization strategies. Blogging is an efficient way to connect with your existing and potential customers. People are able to easily recognize your brand and it educates them about your business vision and personality. Preparing blog posts on long tail keywords lets you get rank for new keywords which means you have greater chances of raising your leads and conversion. The below chart from Hubspot shows that businesses who blog generate 55% more visitors as compared to the ones who don’t.  Blogging is an opportunity for social sharing. People can share blog posts that they like and this indirectly helps to raise publicity of your brand on social channels.   3- Advertise Your Store Offline Offline promotion is equally important to give wings to your online business. Here are a few effective ways to market your ecommerce business offline: Take part in local business meetings to network with other businesses and to generate a lot of local brand publicity. Participate in trade shows to directly promote your products. Make use of tools like Shopify POS to accept payments from customers with their methods of choice. POS is a convenient medium to accept payments when you are in trade shows, meetings, kitty parties or workshops.  Take the help of billboard advertisement to educate people about your brand and offers. Offer free products to people as this will encourage more prospects to start buying from your e-store. 4- Leverage The Power of Influencers 8 Clever Ways to Market Your New E-commerce Website
 Marketing an ecommerce website is not an easy task. You need to get your approach right if you want to reach more customers and generate a lot of revenue. Here are 8 clever ecommerce marketing strategies that you need to put into action today.

1- Take The Help of Inbound Marketing

Marketing can be of two types - “push marketing” and “pull marketing”.

Under push marketing, you push the customers towards your store even if they aren’t interested. For example, an ad in a newspaper is an example of push marketing.

Under pull marketing, you pull the customers towards your store when they are highly interested. For example, a visitor visiting your site using organic search is an example of pull marketing.



Inbound marketing consists of all such strategies that come under pull marketing. These strategies help to generate visits that are highly relevant and have greater chances of converting into a sale.

Here are some highly useful techniques of inbound marketing:

* Search Engine Optimization: SEO helps to generate quality inbound leads by getting your website ranked at the top of the organic search results.
* Content Marketing: Content is the lifeline of internet. Content marketing helps to increase the visibility of your brand and help to build lasting relationships with your audience. 
* Social Media Marketing: Nowadays, you are marketing to millennials and social media is the perfect place to reach them. An effective social media marketing strategy improves brand awareness and lets you engage with a broad array of audience.
* Email Marketing: Emails remain one of the most cost effective inbound marketing strategies that’s easy to get started, delivers the right message at the right time and helps to generate a regular flow of leads.
* SMS Marketing: You can reach a large number of people at the same time with the help of SMS marketing. SMS lets you to reach customers instantly as and when you need it.
* Webinar Marketing: Webinar is a cost effective marketing strategy that helps to build lucrative relationship with your customers. Webinars adds to brand loyalty and helps to convert a new visitor to a lead.

2- Create and Promote Your Blog

Blogging is an inexpensive way for ecommerce business owners to drive traffic to their website. Here are the top benefits of blog promotion:

* It provides to boost your existing search engine optimization strategies.
* Blogging is an efficient way to connect with your existing and potential customers.
* People are able to easily recognize your brand and it educates them about your business vision and personality.
* Preparing blog posts on long tail keywords lets you get rank for new keywords which means you have greater chances of raising your leads and conversion. The below chart from Hubspot shows that businesses who blog generate 55% more visitors as compared to the ones who don’t. 
* Blogging is an opportunity for social sharing. People can share blog posts that they like and this indirectly helps to raise publicity of your brand on social channels.

 

3- Advertise Your Store Offline

Offline promotion is equally important to give wings to your online business. Here are a few effective ways to market your ecommerce business offline:

* Take part in local business meetings to network with other businesses and to generate a lot of local brand publicity.
]]> Bernard Kelvin Clive full false 14:52 https://bkc.name/growing-your-customer-base-rapidly-penji/ Wed, 11 Jul 2018 22:12:05 +0000 https://bkc.name/?p=5119 "You have no business until you have customers." Bernard Kelvin Clive In this episode, my guest Jonathan shares his secret of growing customers for your brand using an unscalable sales process. Johnathan is the Co-founder of Penji, an on-demand graphic design membership or agencies, internal marketing teams, and the print on demand community. With over 250 members and growing, Penji had multiple opportunities to receive outside investment capital, all in which they declined. Listen, learn and share Recommended Resources: Penji.co Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive Growing your Customer base Rapidly "You have no business until you have customers."<br /> <br /> In this episode, my guest Jonathan shares his secret of growing customers for your brand using an unscalable sales process. <br /> <br /> Johnathan is the Co-founder of Penji, an on-demand graphic design membership or agencies, internal marketing teams, and the print on demand community. With over 250 members and growing, Penji had multiple opportunities to receive outside investment capital, all in which they declined.<br /> <br /> Listen, learn and share<br /> <br /> Recommended Resources:<br /> <br /> Penji.co<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 28:49 https://bkc.name/17-side-effects-of-ignoring-your-personal-brand/ Wed, 20 Jun 2018 10:10:38 +0000 https://bkc.name/?p=5115 "The future will be taken by those who are building their brands today" - Bernard Kelvin Clive In this episode I share with you... 17 Side effects of ignoring your Personal Brand Your brand fades You lose credibility You become less visible You become easily replaceable Your influence decreases You lose your market share Your audience wanes Your competitors win You will be treated with less respect You lose money Your place will be forgotten You will struggle to stay relevant You will be treated as a commodity You will have less impact Your expertise may be despised You can't dominate You will be branded by others Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive 17 Side effects of ignoring your Personal Brand "The future will be taken by those who are building their brands today" - Bernard Kelvin Clive<br /> <br /> In this episode I share with you...<br /> <br /> 17 Side effects of ignoring your Personal Brand<br /> <br /> Your brand fades<br /> You lose credibility<br /> You become less visible<br /> You become easily replaceable<br /> Your influence decreases<br /> You lose your market share<br /> Your audience wanes<br /> Your competitors win<br /> You will be treated with less respect<br /> You lose money<br /> Your place will be forgotten<br /> You will struggle to stay relevant<br /> You will be treated as a commodity<br /> You will have less impact<br /> Your expertise may be despised<br /> You can't dominate<br /> You will be branded by others<br /> Recommended Books:<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 7:07 https://bkc.name/excuse-your-excuses/ Mon, 21 May 2018 11:18:01 +0000 https://bkc.name/?p=5110 “Excuse your Excuses” ― Bernard Kelvin Clive Are you Busy? I'm Busy! ...waiting for the perfect time? Well, now could be that time... Quite often, we postpone doing what needs to be done now to our ideal time, hoping things get better with time... We go like..."I will do this when... -I start the job, - I get a new job - I get a raise - I start dating - I get a new car - I marry - I give birth - the kids grow - I'm on leave - I'm less busy - I recover from this illness - I travel - I finish exams - I graduate - I start my ministry - I start my company - I become rich ...when when when... the reasons and excuses keep lingering... Do we really want to do the things we should be doing? Yes, there's the need for proper timing, but what do we do with what we have now? Time is of the essence! Choose what you need to do now and begin. Take time to do the things that matter to you. Make time to care for those you love. Excuse your excuses! #DriveyourAmbition Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive Excuse your Excuses “Excuse your Excuses”<br /> <br /> ― Bernard Kelvin Clive<br /> <br /> Are you Busy?<br /> I'm Busy!<br /> ...waiting for the perfect time? <br /> Well, now could be that time...<br /> Quite often, we postpone doing what needs to be done now to our ideal time, hoping things get better with time... <br /> We go like..."I will do this when...<br /> -I start the job, <br /> - I get a new job<br /> - I get a raise<br /> - I start dating<br /> - I get a new car<br /> - I marry<br /> - I give birth<br /> - the kids grow <br /> - I'm on leave <br /> - I'm less busy<br /> - I recover from this illness <br /> - I travel <br /> - I finish exams <br /> - I graduate <br /> - I start my ministry <br /> - I start my company <br /> - I become rich<br /> ...when when when... the reasons and excuses keep lingering...<br /> Do we really want to do the things we should be doing?<br /> Yes, there's the need for proper timing, but what do we do with what we have now? Time is of the essence! Choose what you need to do now and begin.<br /> Take time to do the things that matter to you. Make time to care for those you love.<br /> Excuse your excuses!<br /> #DriveyourAmbition<br /> <br /> Bernard Kelvin Clive full false 4:28 https://bkc.name/6-tips-for-personal-branding-with-linkedin/ Fri, 04 May 2018 11:05:53 +0000 https://bkc.name/?p=5103 Your brand is yours to build. In this episode I share with you 6 Tips for Personal Branding with LinkedIn Download, Listen, Learn and Share! Complete your Profile Details Use keyword rich and apt description for your tittles Use LinkedIn Article feature for blogging Use Native videos Take to interact with others Recommend and refer others (Ask for Recommendations) Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive 6 Tips for Personal Branding with LinkedIn Your brand is yours to build.<br /> <br /> In this episode I share with you<br /> <br /> 6 Tips for Personal Branding with LinkedIn<br /> <br /> Download, Listen, Learn and Share!<br /> <br /> Complete your Profile Details<br /> Use keyword rich and apt description for your tittles<br /> Use LinkedIn Article feature for blogging<br /> Use Native videos<br /> Take to interact with others<br /> Recommend and refer others (Ask for Recommendations)<br /> Recommended Books:<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 9:36 https://bkc.name/7-ways-to-have-a-thriving-networking-relationship/ Mon, 26 Mar 2018 16:36:54 +0000 https://bkc.name/?p=5094 From the Book "Business Networking Made Easy" In this episode I share with you: 7 Ways to have a Thriving Networking Relationship Keep your promises Live with integrity: Never breech Trust Never stop feeding your relationship Don’t backbite: Never talk behind anyone Forgive frequently: Resolve any difference quickly in love Respect and honour the gift of others; Never disrespect any relationship Celebrate people openly Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive 7 Ways to have a Thriving Networking Relationship From the Book<br /> <br /> "Business Networking Made Easy"<br /> <br /> In this episode I share with you:<br /> <br /> 7 Ways to have a Thriving Networking Relationship<br /> <br /> Keep your promises<br /> Live with integrity: Never breech Trust<br /> Never stop feeding your relationship<br /> Don’t backbite: Never talk behind anyone<br /> Forgive frequently: Resolve any difference quickly in love<br /> Respect and honour the gift of others; Never disrespect any relationship<br /> Celebrate people openly<br /> Recommended Books:<br /> <br /> Business Networking Made Easy<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 8:38 https://bkc.name/personal-branding-affirmations-audiobook/ Tue, 13 Mar 2018 09:48:34 +0000 https://bkc.name/?p=5088 "For as he thinketh in his heart, so is he..." - Proverbs 23:7 In this episode I share my audiobook on positive affirmations for your personal brand building. Download, listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive   Personal Branding Affirmations (Audiobook) "For as he thinketh in his heart, so is he..." - Proverbs 23:7<br /> In this episode I share my audiobook on positive affirmations for your personal brand building.<br /> <br /> Download, listen and share.<br /> <br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 10:19 https://bkc.name/freelancing-how-to-free-up-some-time-and-make-more-money-with-nathan-hirsch/ Wed, 14 Feb 2018 11:13:53 +0000 https://bkc.name/?p=5078 If you have ever thought of starting a freelancing business or hiring a freelancer, now is the time. Listen and learn how to do it successfully. My guest is Nathan Hirsch Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $25 million worth of product over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers. In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication. FreeeUp interviews hundreds of freelancers each week and only allows the top 1% of applicants into the network. The company has been growing at rapid paces (500%+ YoY) and has quickly become a top destination to hire online for over 3,000 businesses around the world. Nathan has built his personal brand to be synonymous with online hiring and entrepreneurship through 75+ guest appearances on top podcasts: Entrepreneur on Fire with John Lee Dumas, Eventual Millionaire, and handfuls more. Nathan has also become a regular speaker at industry conferences where he teaches other business owners how to hire freelancers and gain back more time in their growing businesses. Resources: FreeeUp.com Skill Sets Rates for FreeeUp Video testimonial on FreeeUp from Ben Cummings How FreeeUp Works Infographic Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Freelancing: How to Free Up some time and make more Money with Nathan Hirsch If you have ever thought of starting a freelancing business or hiring a freelancer, now is the time.<br /> <br /> Listen and learn how to do it successfully.<br /> <br /> My guest is Nathan Hirsch<br /> <br /> Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $25 million worth of product over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers. <br /> <br /> In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication. FreeeUp interviews hundreds of freelancers each week and only allows the top 1% of applicants into the network. The company has been growing at rapid paces (500%+ YoY) and has quickly become a top destination to hire online for over 3,000 businesses around the world. <br /> <br /> Nathan has built his personal brand to be synonymous with online hiring and entrepreneurship through 75+ guest appearances on top podcasts: Entrepreneur on Fire with John Lee Dumas, Eventual Millionaire, and handfuls more. Nathan has also become a regular speaker at industry conferences where he teaches other business owners how to hire freelancers and gain back more time in their growing businesses.<br /> <br /> Resources:<br /> FreeeUp.com<br /> Skill Sets Rates for FreeeUp<br /> Video testimonial on FreeeUp from Ben Cummings<br /> How FreeeUp Works Infographic<br /> Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies<br /> <br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 17:25 https://bkc.name/how-to-become-an-expert-in-any-field-with-josh-haynam/ Wed, 31 Jan 2018 09:51:28 +0000 https://bkc.name/?p=5074 If you desire to up your game and be recognized as an expert in anything, then this episode s for you. My guest, Josh Haynam is the co-founder of  interact and he will walk you through simple and practical strategies on how to become an expert in any area with zero previous experience. Listen, learn and share. For lead generation Quizzes check Interact Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive How to Become an Expert in Any Field with Josh Haynam If you desire to up your game and be recognized as an expert in anything, then this episode s for you.<br /> <br /> My guest, Josh Haynam is the co-founder of  interact and he will walk you through simple and practical strategies on how to become an expert in any area with zero previous experience.<br /> <br /> Listen, learn and share.<br /> <br /> For lead generation Quizzes check Interact<br /> <br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 25:57 https://bkc.name/tips-for-new-authors/ Wed, 24 Jan 2018 14:05:19 +0000 https://bkc.name/?p=5069 18 Tips for New Authors 1. Write and write a great book or hire a ghostwriter 2. Invest in a professional editor 3. Start promoting your book Now 4. Read other related books on your theme 5. Join a network of writers and authors 6. Get a professional cover designer to do your cover 7. Have your book layout professionally made 8. Never try to do everything on your own. 9. Don't stress yourself over who should write the foreword for your book 10. Consider writing multiple books(series) than trying to make a killing form just one 11. Your current book title may need to change before publishing 12. Publish on Amazon and other platforms 13. Befriend bloggers and book reviewers 14. If you can, consider guest blogging 15. Get reviewers for your book 16. Prepare to be a guest on TV/Radio 17. Get interviewed on podcasts in your niche 18. Book Publishing is a big business, do all you can to stand out by branding. And Always offer a free giveaway. Bernard Kelvin Clive Amazon bestselling author of over 35 published books. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Tips for New Authors 18 Tips for New Authors <br /> <br /> 1. Write and write a great book or hire a ghostwriter <br /> 2. Invest in a professional editor <br /> 3. Start promoting your book Now <br /> 4. Read other related books on your theme<br /> 5. Join a network of writers and authors <br /> 6. Get a professional cover designer to do your cover <br /> 7. Have your book layout professionally made<br /> 8. Never try to do everything on your own. <br /> 9. Don't stress yourself over who should write the foreword for your book<br /> 10. Consider writing multiple books(series) than trying to make a killing form just one<br /> 11. Your current book title may need to change before publishing <br /> 12. Publish on Amazon and other platforms <br /> 13. Befriend bloggers and book reviewers <br /> 14. If you can, consider guest blogging <br /> 15. Get reviewers for your book<br /> 16. Prepare to be a guest on TV/Radio<br /> 17. Get interviewed on podcasts in your niche<br /> 18. Book Publishing is a big business, do all you can to stand out by branding. And Always offer a free giveaway.<br /> <br /> Bernard Kelvin Clive <br /> Amazon bestselling author of over 35 published books.<br /> <br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 15:04 https://bkc.name/17-things-to-drop/ Thu, 28 Dec 2017 17:41:47 +0000 https://bkc.name/?p=5060 “Your addiction to daily distraction denies you of effectiveness" - Bernard Kelvin Clive In this episode you will find the 17 Things to drop Laziness, idleness, less or no action towards goals Procrastination Gossips & lies Lateness to appointments and events Excessive Alcohol Poor eating habits Prayerlessness Ingratitude People pleasers, pretenders Greed & jealousy Promiscuity No budgeting & overspending Scared-freaks, Non-risk takers Negative people, fault finders Dream killers & idea thieves Troublemakers, drama people Indecisive & indiscipline people Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive “Your addiction to daily distraction denies you of effectiveness" - Bernard Kelvin Clive In this episode you will find the 17 Things to drop Laziness, idleness, less or no action towards goals Procrastination Gossips & lies “Your addiction to daily distraction denies you of effectiveness" - Bernard Kelvin Clive<br /> <br /> In this episode you will find the 17 Things to drop in 2017<br /> <br /> Laziness, idleness, less or no action towards goals<br /> Procrastination<br /> Gossips & lies<br /> Lateness to appointments and events<br /> Excessive Alcohol<br /> Poor eating habits<br /> Prayerlessness<br /> Ingratitude<br /> People pleasers, pretenders<br /> Greed & jealousy<br /> Promiscuity<br /> No budgeting & overspending<br /> Scared-freaks, Non-risk takers<br /> Negative people, fault finders<br /> Dream killers & idea thieves<br /> Troublemakers, drama people<br /> Indecisive & indiscipline people<br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 7:04 https://bkc.name/21-key-people-to-have-in-your-network/ Fri, 22 Dec 2017 07:19:32 +0000 https://bkc.name/?p=5057 "The depth of your network is more important than its length" - Bernard Kelvin Clive   A medical practitioner: Doctor, Nurse, pharmacist etc Legal practitioner: Judge, Lawyer, etc Media practitioner: TV, Radio producer or presenter, etc Branding expert: personal brand coach, graphic designer, photographer, etc Financial advisor: accountant, investor, etc Priest: Pastor, prophet, etc Communication expert, writer, author, Agriculturist: farmer, food vendors: eg Waakye & Koko seller Politician (one in every political party) Real estate agent/ building contractor Security expert: Police, Military officer, etc Educationists: professor, teacher etc Driver: taxi driver, transport officer, mechanic Counselor, psychologist, coach IT Expert Engineer Electrician Travel agent Freelancer: Barber, Hair stylist, “Any job boy" Business advisor/ Social media/ PR expert   Now it is your turn, what other people would you need in your network? Share with us…   Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 21 Key People to have in your Network 21 Key People to have in your Network (as Friends)<br /> By Bernard Kelvin Clive <br /> "The depth of your network is more important than its length" - Bernard Kelvin Clive<br /> <br /> 1. A medical practitioner: Doctor, Nurse, pharmacist etc<br /> 2. Legal practitioner: Judge, Lawyer, etc<br /> 3. Media practitioner: TV, Radio producer or presenter, etc<br /> 4. Branding expert: personal brand coach, graphic designer, photographer, etc<br /> 5. Financial advisor: accountant, investor, etc<br /> 6. Priest: Pastor, prophet, etc <br /> 7. Communication expert, writer, author,<br /> 8. Agriculturist: farmer, food vendors: eg Waakye & Koko seller<br /> 9. Politician (one in every political party)<br /> 10. Real estate agent/ building contractor <br /> 11. Security expert: Police, Military officer, etc <br /> 12. Educationists: professor, teacher etc<br /> 13. Driver: taxi driver, transport officer, mechanic <br /> 14. Counselor, psychologist, coach <br /> 15. IT Expert <br /> 16. Engineer<br /> 17. Electrician<br /> 18. Travel agent <br /> 19. Freelancer: Barber, Hair stylist, “Any job boy"<br /> 20. Business advisor/<br /> 21. Social media/ PR expert <br /> <br /> Now it is your turn, what other people would you need in your network?<br /> Share with us…<br /> <br /> Bernard Kelvin Clive <br /> Personal Branding Evangelist<br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> Bernard Kelvin Clive full false 8:02 https://bkc.name/skills-to-give-you-a-competitive-edge-in-your-career-branding/ Wed, 06 Dec 2017 18:26:51 +0000 https://bkc.name/?p=5053 Skills to Give you a Competitive Edge in Your Career Branding In our ever-changing fast-evolving world, it has become increasingly critical for executives to adapt to these changing trends and demands to meet the needs of the market. The question then is, how does one stay relevant and competitive? I believe that in this globally competitive world you will need these two keys to unlock opportunities, set standards and stay relevant: 1. Mindset: How you think and what you think impacts your entire life. What do you think about most of the time? "Your mind is either your prison or palace what you make of it is yours to decide" - Bernard Kelvin Clive Developing a positive attitude towards life prepares you for greater gains in the journey of life. Simply Imagine the best, visual the best, Believe, and begin it today! it's possible! 2. Skillset: it's not just about what you have but what you can add to what you have to produce the needed value "It's noble to be skilled but ultimately people pay for the solutions your skills can provide not the skills you possess" - Bernard Kelvin Clive Getting the needed skills for the current and future demands of the market is that which will keep you relevant. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Skills to Give you a Competitive Edge in Your Career Branding Skills to Give you a Competitive Edge in Your Career Branding<br /> <br /> In our ever-changing fast-evolving world, it has become increasingly critical for executives to adapt to these changing trends and demands to meet the needs of the market. The question then is, how does one stay relevant and competitive?<br /> <br /> I believe that in this globally competitive world you will need these two keys to unlock opportunities, set standards and stay relevant:<br /> <br /> 1. Mindset: How you think and what you think impacts your entire life.<br /> What do you think about most of the time?<br /> "Your mind is either your prison or palace what you make of it is yours to decide" - Bernard Kelvin Clive<br /> <br /> Developing a positive attitude towards life prepares you for greater gains in the journey of life.<br /> Simply Imagine the best, visual the best, Believe, and begin it today! it's possible!<br /> <br /> 2. Skillset: it's not just about what you have but what you can add to what you have to produce the needed value<br /> <br /> "It's noble to be skilled but ultimately people pay for the solutions your skills can provide not the skills you possess" - Bernard Kelvin Clive<br /> <br /> Getting the needed skills for the current and future demands of the market is that which will keep you relevant.<br /> <br /> Listen, learn and share!<br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 4:52 https://bkc.name/7-is-stopping-you-from-succeeding/ Mon, 13 Nov 2017 18:01:13 +0000 https://bkc.name/?p=5049 Find out the how you are sabotaging your success. Words are very important in every aspect of our lives - they become a 'self-fulfilling prophecy'. What words/statements do you constantly say to yourself? Listen and replace those  negative statements with empowering ones. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 7 I's stopping you From Succeeding Find out the how you are sabotaging your success. <br /> <br /> Words are very important in every aspect of our lives - they become a 'self-fulfilling prophecy'.<br /> <br /> What words/statements do you constantly say to yourself?<br /> <br /> Listen and replace those  negative statements with empowering ones.<br /> <br /> Listen, learn and share!<br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 6:40 https://bkc.name/7-smart-ways-to-write-a-book/ Thu, 19 Oct 2017 12:53:58 +0000 https://bkc.name/?p=5044 7 Smart Strategies to Write a Book  “Your book goes places you may never go and helps people you may never meet” - Bernard Kelvin Clive If you've ever wanted to write a book, now is the time. In this episode I share with you simple ways you can become an author. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 7 Smart Ways to Write a Book 7 Smart Strategies to Write a Book <br /> <br /> “Your book goes places you may never go and helps people you may never meet” - Bernard Kelvin Clive<br /> <br /> 1. Do an Anthology (compile writings by others)<br /> 2. Co-Author (you may not need to write a word, just find ways you can offer value)<br /> 3. Record your ideas and get it Transcribed <br /> 4. Interview experts (Oprah style) <br /> 5. Revise a public domain book<br /> 6. Buy a manuscript (easy) <br /> 7. Hire a ghostwriter (simple)<br /> <br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> Bernard Kelvin Clive full false 8:41 https://bkc.name/10-quick-tips-on-public-speaking/ Sun, 01 Oct 2017 12:27:48 +0000 https://bkc.name/?p=5040 "Don't beg for platforms, build your platform" ~ Bernard Kelvin Clive In this episode I  decided to answer a question by Ibrahim on public speaking by sharing with you 10 quick tips on public speaking, from my book Rebrand Mega Pack. Listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 10 Quick Tips on Public Speaking "Don't beg for platforms, build your platform" ~ Bernard Kelvin Clive<br /> <br /> In this episode I  decided to answer a question by Ibrahim on public speaking by sharing with you 10 quick tips on public speaking, from my book Rebrand Mega Pack.<br /> <br /> Listen and share.<br /> <br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 8:31 https://bkc.name/instafame-building-a-powerful-brand-online/ Thu, 31 Aug 2017 19:59:58 +0000 https://bkc.name/?p=5033 "Your digital footprints speaks more volumes than your CV" - Bernard Kelvin Clive Learn how to build a powerful brand online using instafame. In this episode Austin Godsey shares insight on how you can make the most of social media to build a powerful brand online. Austin Godsey is a serial Entrepreneur, International Speaker, and Top Marketing Earner. The CEO of Global Visionariez, who built GV to 2.3 million in revenue per month and active team of 15,000 customers The CMO and co owner of  InstaFame which has 700 current active paying clients. Recommended Books: www.instafame.social GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive InstaFame: Building a Powerful Brand Online "Your digital footprints speaks more volumes than your CV" - Bernard Kelvin Clive<br /> <br /> Learn how to build a powerful brand online using instafame.<br /> <br /> In this episode Austin Godsey shares insight on how you can make the most of social media to build a powerful brand online.<br /> <br /> Austin Godsey is a serial Entrepreneur, International Speaker, and Top Marketing Earner.<br /> The CEO of Global Visionariez, who built GV to 2.3 million in revenue per month and active team of 15,000 customers<br /> The CMO and co owner of  InstaFame which has 700 current active paying clients.<br /> <br /> Recommended Books:<br /> <br /> www.instafame.social<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy<br /> <br /> Books by Bernard Kelvin Clive<br /> <br />   Bernard Kelvin Clive full false 26:34 https://bkc.name/selling-the-way-customers-will-buy-with-kristin-zhivago/ Wed, 16 Aug 2017 10:11:22 +0000 https://bkc.name/?p=5028 "Don't just be selling. be connecting" - Bernard Kelvin Clive In this podcast episode my guest Kristin Zhivago share on how brand can sell the way that customers will buy. Kristin Zhivago has become one of the leading experts on the customer's buying process, and was one of the first to see selling from the buyer's perspective. She speaks and teaches worldwide for companies and organizations. She spent decades as a "revenue coach" helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive Selling the Way Customers Will Buy w/ Kristin Zhivago "Don't just be selling. be connecting" - Bernard Kelvin Clive<br /> <br /> In this podcast episode my guest Kristin Zhivago share on how brand can sell the way that customers will buy.<br /> <br /> Kristin Zhivago has become one of the leading experts on the customer's buying process, and was one of the first to see selling from the buyer's perspective. She speaks and teaches worldwide for companies and organizations. She spent decades as a "revenue coach" helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson.<br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy<br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 29:39 https://bkc.name/how-to-make-people-trust-you-and-your-brand/ Mon, 24 Jul 2017 12:10:09 +0000 https://bkc.name/?p=5021 "Trust is the new currency for riches" - Bernard Kelvin Clive In this episode I share with you little ways you can build trust. 21 Reasons to Make People Trust You Build your expertise Always give of your best Talk less do more Payback borrowed money quickly Return borrowed items in better shape Be confident in your expertise Don’t exaggerate, say it as it is Be time conscious – remember ‘time is money’ Respect the time of others – if you asked for 5 minutes, make it 5 minutes Don’t be late to meetings and appointments Learn to meet deadlines Share your successes and failures as well Learn to empathize and sympathize with others Listen and be tolerant Don’t judge what you don’t understand Don’t cheat others Learn to see the best in others Be patient with people, they have their own struggles When you realize you can’t deliver as promised, quickly let it be known If you can’t make it to a scheduled meeting/event, make it known as soon as possible Stick to your values – stay principled.   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive How to Make People Trust You and Your Brand "Trust is the new currency for riches" - Bernard Kelvin Clive<br /> <br /> In this episode I share with you little ways you can build trust.<br /> <br /> 21 Reasons to Make People Trust You<br /> <br /> Build your expertise<br /> Always give of your best<br /> Talk less do more<br /> Payback borrowed money quickly<br /> Return borrowed items in better shape<br /> Be confident in your expertise<br /> Don’t exaggerate, say it as it is<br /> Be time conscious – remember ‘time is money’<br /> Respect the time of others – if you asked for 5 minutes, make it 5 minutes<br /> Don’t be late to meetings and appointments<br /> Learn to meet deadlines<br /> Share your successes and failures as well<br /> Learn to empathize and sympathize with others<br /> Listen and be tolerant<br /> Don’t judge what you don’t understand<br /> Don’t cheat others<br /> Learn to see the best in others<br /> Be patient with people, they have their own struggles<br /> When you realize you can’t deliver as promised, quickly let it be known<br /> If you can’t make it to a scheduled meeting/event, make it known as soon as possible<br /> Stick to your values – stay principled.<br />  <br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 9:18 https://bkc.name/how-smes-can-use-social-media-effectively-with-paul-kortman/ Wed, 12 Jul 2017 14:30:55 +0000 https://bkc.name/?p=5016 Social media is the new town hall, how do small and medium enterprises(SMEs) with a lean budget make the most out of it? In this episode my guest Paul Kortman, share some strategies to help SMEs to position their brands on the digital front. Paul is a certified nerd, a nomad and a marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in Information Technology, and digital marketing into his agency, Connex Digital Marketing. Since then Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. Listen, learn and share. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive   How SMEs can Use Social Media Effectively with Paul Kortman Social media is the new town hall, how do small and medium enterprises(SMEs) with a lean budget make the most out of it?<br /> <br /> In this episode my guest Paul Kortman, share some strategies to help SMEs to position their brands on the digital front.<br /> <br /> Paul is a certified nerd, a nomad and a marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in Information Technology, and digital marketing into his agency, Connex Digital Marketing. Since then Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales.<br /> <br /> Listen, learn and share.<br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 40:51 https://bkc.name/brand-survival-strategies-with-jonathan-david-lewis/ Thu, 22 Jun 2017 14:20:15 +0000 https://bkc.name/?p=5011 In a world of varied brands and businesses, how do you ensure that your brand thrives and survives in the wild? In this episode my guest Jonathan David Lewis  shared insights on how your brand can thrive in the wild - Jonathan is a branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes , Digiday , and Advertising Age , where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.  Listen, learn and share Recommended Books: Brand Vs Wild GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Brand Survival Strategies with Jonathan David Lewis In a world of varied brands and businesses, how do you ensure that your brand thrives and survives in the wild?<br /> In this episode my guest Jonathan David Lewis shared insights on how your brand can thrive in the wild -<br /> <br /> Jonathan is a branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes , Digiday , and Advertising Age , where he explores the factors that<br /> lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.<br /> <br /> Listen, learn and share<br /> <br /> <br /> <br /> Recommended Books:<br /> <br /> Brand Vs Wild<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 33:05 https://bkc.name/back-linking-strategies-for-your-brand-with-kris-reid/ Thu, 08 Jun 2017 06:50:51 +0000 https://bkc.name/?p=5007 "To stay relevant, learn also to be visible" In the the digital age brand visibility is one of the most sort after positions online. In this episode I interviewed the coolest guy in SEO - Kris Reid  CEO ,CEO of Ardor Media  to discuss some strategies in SEO and Back-linking. Listen, learn and share.   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Back-linking Strategies for your Brand with Kris Reid "To stay relevant, learn also to be visible"<br /> <br /> In the the digital age brand visibility is one of the most sort after positions online. <br /> <br /> In this episode I interviewed the coolest guy in SEO - Kris Reid to discuss some strategies in SEO and Back-linking.<br /> <br /> Listen, learn and share.<br /> <br /> <br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 24:06 https://bkc.name/is-your-brand-updated-or-outdated/ Wed, 17 May 2017 08:22:46 +0000 https://bkc.name/?p=5002 "Any brand that refuses to innovate, dies!" - Bernard Kelvin Clive In this episode I share with you the urgency of staying updated to enhance your personal brand's value and visibility. If Softwares are frequently upgraded, how much more you? If you don't consistently stay updated and upgrade yourself, you will soon fade out into oblivion. Remember that anything that refuses to grow, automatically gravitate towards the grave. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Is your Brand Updated or Outdated? "Any brand that refuses to innovate, dies!" - Bernard Kelvin Clive<br /> <br /> In this episode I share with you the urgency of staying updated to enhance your personal brand's value and visibility.<br /> <br /> If Softwares are frequently upgraded, how much more you? If you don't consistently stay updated and upgrade yourself, you will soon fade out into oblivion.<br /> <br /> Remember that anything that refuses to grow, automatically gravitate towards the grave.<br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> Bernard Kelvin Clive full false 5:15 https://bkc.name/social-media-branding-tips/ Thu, 27 Apr 2017 07:54:53 +0000 https://bkc.name/?p=4995 "Don't do that which is popular, do that which is purposeful" - Bernard Kelvin Clive In this episode I share some tips on how you can create a sticky social media personal brand. Listen, learn and share “Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.” ― Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Social Media Branding Tips "Don't do that which is popular, do that which is purposeful" - Bernard Kelvin Clive<br /> <br /> In this episode I share some tips on how you can create a sticky social media personal brand.<br /> <br /> Listen, learn and share<br /> <br /> “Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.” ― Bernard Kelvin Clive<br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 7:53 https://bkc.name/why-people-engagement-matters-interview-with-colin-james-browne/ Wed, 05 Apr 2017 08:13:12 +0000 https://bkc.name/?p=4985 How better people engagement can drive profits, growth and performance. In this episode I had Colin James Browne share on the importance of people engagement for companies. Listen and learn: • The five pillars of engagement that every company must focus on, in order to create an effective organisational culture, with case studies in how to apply them in your organisation. Grab a discount ticket with the code BKCCOLIN1 when you email angie[at]liquorishinc.com  Recommended Books: How to Build a Happy Sandpit GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Why People Engagement Matters - Interview with Colin James Browne How better people engagement can drive profits, growth and performance.<br /> <br /> In this episode I had Colin James Browne share on the importance of people engagement for companies.<br /> <br /> Listen and learn: <br /> <br /> • The five pillars of engagement that every company must focus on, in order to create an effective organisational culture, with case studies in how to apply them in your organisation.<br /> <br /> Grab a discount ticket with the code BKCCOLIN1 when you email angie[at]liquorishinc.com <br /> <br /> Recommended Books:<br /> <br /> How to Build a Happy Sandpit<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 34:51 https://bkc.name/morning-rituals-that-shapes-your-personal-brand/ Sat, 01 Apr 2017 07:14:00 +0000 https://bkc.name/?p=4974  “It's not so much about what the morning brings; it's what you bring to the morning” ― Bernard Kelvin Clive 3 Morning Rituals to Change Your Life The power to shape your personal brand is defined by your daily activities. Early Rise: “Early to bed and early to rise makes a man healthy, wealthy and wise” – Ancient Proverb It is said that the early bird catches a worm, how true is that? Wake up early before the sun rises, before the world gets busy. It's believed that the morning hours have mystical powers. The quietness of the morning atmosphere inspires many great ideas and calms the heart. Consider from 12 midnight to 6 AM. Jesus had the habit of waking up early before day, read Mark 1:35. “Very early in the morning, while it was still dark, Jesus got up, left the house and went off to a solitary place, where he prayed.” Meditation: From Scriptures to ancient eastern practice have confirmed the power of meditation in the mornings. A time set apart to reach your inner spirit and communion with God. A time to turn your thoughts in your mind and imagine the bright future desired. Meditation also sets as a blueprint for your life. Most successful people resort to meditation in the early hours of the day, a regular practice that empowers them. Exercise: Aside from the health benefits of exercising, early morning exercise release endorphins that energize the mind, stimulating a positive feeling and upbeat spirit towards work. So try exercising from simple push-ups to complex aerobics at least 10 minutes daily. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Morning Rituals that Shapes Your Personal Brand Morning Rituals that Shapes Your Personal Brand<br /> “It's not so much about what the morning brings; it's what you bring to the morning” <br /> ― Bernard Kelvin Clive<br /> 3 Morning Rituals to Change Your Life<br /> <br /> The power to shape your personal brand is defined by your daily activities. <br /> <br /> <br /> 1. Early Rise: “Early to bed and early to rise makes a man healthy, wealthy and wise” – Ancient Proverb<br /> It is said that the early bird catches a worm, how true is that? Wake up early before the sun rises, before the world gets busy. It's believed that the morning hours have mystical powers. The quietness of the morning atmosphere inspires many great ideas and calms the heart. Consider from 12 midnight to 6 AM.<br /> Jesus had the habit of waking up early before day, read Mark 1:35.<br /> “Very early in the morning, while it was still dark, Jesus got up, left the house and went off to a solitary place, where he prayed.”<br /> 2. Meditation: From Scriptures to ancient eastern practice have confirmed the power of meditation in the mornings. A time set apart to reach your inner spirit and communion with God. A time to turn your thoughts in your mind and imagine the bright future desired. Meditation also sets as a blueprint for your life. Most successful people resort to meditation in the early hours of the day, a regular practice that empowers them.<br /> 3. Exercise: Aside from the health benefits of exercising, early morning exercise release endorphins that energize the mind, stimulating a positive feeling and upbeat spirit towards work. So try exercising from simple push-ups to complex aerobics at least 10 minutes daily.<br /> <br /> Bernard Kelvin Clive full false 11:00 https://bkc.name/how-to-thrive-in-difficult-times/ Sun, 12 Mar 2017 20:03:38 +0000 https://bkc.name/?p=4970 In this episode I interviewed John Vespasian as he shared more light from his book on thriving in difficult times; Twelve lessons from Ancient Greece to improve your life today . JOHN VESPASIAN is the author of eight books about rational living, including “When Everything Fails, Try This” (2009), “Rationality is the Way to Happiness” (2009), “The Philosophy of Builders” (2010), “The 10 Principles of Rational Living” (2012), “Rational Living, Rational Working” (2013), “Consistency: The Key to Permanent Stress Relief” (2014), “On Becoming Unbreakable” (2015), and “Thriving in Difficult Times” (2016). Listen and learn. Recommended Books: Thriving In Difficult Times GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive   How to Thrive in Difficult Times In this episode I interviewed John Vespasian as he shared more light from his book on thriving in difficult times; Twelve lessons from Ancient Greece to improve your life today .<br /> <br /> JOHN VESPASIAN is the author of eight books about rational living, including “When Everything Fails, Try This” (2009), “Rationality is the Way to Happiness” (2009), “The Philosophy of Builders” (2010), “The 10 Principles of Rational Living” (2012), “Rational Living, Rational Working” (2013), “Consistency: The Key to Permanent Stress Relief” (2014), “On Becoming Unbreakable” (2015), and “Thriving in Difficult Times” (2016). <br /> <br /> Listen and learn.<br /> <br /> Recommended Books:<br /> <br /> Thriving In Difficult Times<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 26:27 https://bkc.name/the-role-of-a-brand-ambassador/ Wed, 01 Mar 2017 08:48:35 +0000 https://bkc.name/?p=4966   "Everyone has a level of influence that can be harnessed for greater good" - Bernard Kelvin Clive A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI).   begin with, a brand ambassador should have some level of influence - Either paid or volunteer brand ambassadors. They Must be loyal, they must be genuinely interested in your brand and they must be willing to live by the brand’s values and code of conduct. Here are the 5 Main Roles of a Brand Ambassador in the acronym B.R.A.N.D. Believe in the Brand: Brand ambassadors’ first point of calling, connection and communication are to believe in your brand. They are to buy into the brand. If they don’t believe in the brand, there is very little they can do at the core and cry of being authentic in this age.   Represent the Brand: The role of a brand ambassador is to represent the brand whenever they can and wherever they find themselves. An ambassador becomes the mouthpiece of the brand, in words and in deeds; to positively project the image of the brand in every way possible.   Authenticate the Brand: A brand ambassador’s role of authenticating the brand implies making the brand more likable, real to consumers to enable them to trust the brand and attract more clients. In essence, they humanize the brand by articulating it genuinely.   Nurture the Brand: To nurture the brand is to help the brand grow to reach more people, to create more loyal consumers. Brand ambassadors are to bring in more leads and to replicate themselves creating more ambassadors in their circles of influence.   Defend the Brand: This means to protect the reputation of the brand. Stand in the gap of constantly proclaiming the goodwill of the brand, where others want to defame the brand, an ambassador quickly steps in with the truth. Where there has been a misconception about the brand, miscommunication of the brand and even instances where the brand has erred, the ambassador sets in to resolve issues effectively to elevate the brand’s image.   In all, a brand ambassador is to help the brand dominate in various areas and ways they can use their influence.   In conclusion, Brand ambassadors can either be volunteers or paid individuals to represent the company in various ways. A staff of a company can become a brand ambassador, and I personally advise firms to invest in their staff to make them brand ambassadors, it pays huge dividends. The scary thing is having a staff who doesn’t believe in your product and services but only exchange his/her time for salaries. It’s a sure sign of losing your credibility and sinking your business. I strongly believe that companies should focus on having both internal(staff) and external brand ambassadors. Consider a staff brand advocacy training program (BKC Consulting). Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive   The Role of a Brand Ambassador
"Everyone has a level of influence that can be harnessed for greater good" - Bernard Kelvin Clive

A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI).

 

begin with, a brand ambassador should have some level of influence - Either paid or volunteer brand ambassadors. They Must be loyal, they must be genuinely interested in your brand and they must be willing to live by the brand’s values and code of conduct.

Here are the 5 Main Roles of a Brand Ambassador in the acronym B.R.A.N.D.

* Believe in the Brand:

Brand ambassadors’ first point of calling, connection and communication are to believe in your brand. They are to buy into the brand. If they don’t believe in the brand, there is very little they can do at the core and cry of being authentic in this age.

 

* Represent the Brand:

The role of a brand ambassador is to represent the brand whenever they can and wherever they find themselves. An ambassador becomes the mouthpiece of the brand, in words and in deeds; to positively project the image of the brand in every way possible.

 

* Authenticate the Brand:

A brand ambassador’s role of authenticating the brand implies making the brand more likable, real to consumers to enable them to trust the brand and attract more clients. In essence, they humanize the brand by articulating it genuinely.

 

* Nurture the Brand:

To nurture the brand is to help the brand grow to reach more people, to create more loyal consumers. Brand ambassadors are to bring in more leads and to replicate themselves creating more ambassadors in their circles of influence.

 

* Defend the Brand:

This means to protect the reputation of the brand. Stand in the gap of constantly proclaiming the goodwill of the brand, where others want to defame the brand, an ambassador quickly steps in with the truth. Where there has been a misconception about the brand, miscommunication of the brand and even instances where the brand has erred, the ambassador sets in to resolve issues effectively to elevate the brand’s image.

 

In all, a brand ambassador is to help the brand dominate in various areas and ways they can use their influence.

 

In conclusion, Brand ambassadors can either be volunteers or paid individuals to represent the company in various ways. A staff of a company can become a brand ambassador, and I personally advise firms to invest in their staff to make them brand ambassadors, it pays huge dividends. The scary thing is having a staff who doesn’t believe in your product and services but only exchange his/her time for salaries. It’s a sure sign of losing your credibility and sinking your business.

I strongly believe that companies should focus on having both internal(staff) and external brand ambassadors. Consider a staff brand advocacy training program (BKC Consulting).

Recommended Books:

GOALS Are Dead! How to Make Every Day Count

Skills Every young Executive Must Have 

HOOKED: Overcoming Social Media Addiction

Rebrand: The Ultimate Guide to Persona...]]> Bernard Kelvin Clive full false 9:49 https://bkc.name/why-you-need-a-brand-ambassador/ Tue, 21 Feb 2017 08:09:07 +0000 https://bkc.name/?p=4938 Brand ambassadors humanize your brand Why you Need a Brand Ambassador A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI). Branding and marketing have evolved over the years with technology and speed of change and innovation, which has influenced the way brands do interact with consumers and other businesses to properly position their brands. The reason why brand ambassadors are very much needed to help promote, educate and share in the brand's success. Here are some reasons why you need brand ambassadors: Lead Generation: Brand ambassadors serve as leads for your brand, they help bring in more customers. An effective brand ambassador stands the chance of bringing in more business than adverts.   Human Connection: The truth is that people buy into people. People tend to believe more, what their friends tell them about a product/service than the media/ads. Brand ambassadors help to bring the human touch to your brand; they help build a more personal relationship with consumers thereby making the brand more lovable.   Loyal Customers: An effective brand ambassador becomes more loyal to your brand because they believe and like your products, they become your first consumers (paid or free). In effect, they also use their influence to lead others to become loyal to the brand. Reputation: Your brand reputation is critical to the survival and success of your brand. Your brand ambassadors go out there to protect your brand and ensure that your brand is seen in a more positive light. They can quickly and easily correct misconceptions about your brand.   Wider Reach: You can’t be everywhere at the same time. This is what your brand ambassadors do; they represent you at places that you can’t be. They become your mouthpiece; they help spread your brand wider to their circles of influence.   Go Viral: Viral reach here implies getting loads of word-of-mouth for your products by your brand ambassadors either online or offline. Imagine a social media influencer as your brand ambassador tweets or shares about your brand, its effect is huge. Having an influential brand ambassador mentioning or wearing your product on a popular TV show stands the chance of reaching far more people than advertisements.   Feedbacks: As I say, ‘feedbacks are a brand’s way of looking back’; your brand ambassadors will largely have their ears on the ground to provide you with feedbacks to help enhance your brand. Though all feedbacks may not be positive, they will help you shape your brand, innovate where necessary to produce better tailor-made services to clients.   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Why You Need a Brand Ambassador Why you Need a Brand Ambassador<br /> A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI).<br /> Branding and marketing have evolved over the years with technology and speed of change and innovation, which has influenced the way brands do interact with consumers and other businesses to properly position their brands. The reason why brand ambassadors are very much needed to help promote, educate and share in the brand's success.<br /> Here are some reasons why you need brand ambassadors:<br /> 1. Lead Generation:<br /> Brand ambassadors serve as leads for your brand, they help bring in more customers. An effective brand ambassador stands the chance of bringing in more business than adverts.<br /> <br /> 2. Human Connection:<br /> The truth is that people buy into people. People tend to believe more, what their friends tell them about a product/service than the media/ads. Brand ambassadors help to bring the human touch to your brand; they help build a more personal relationship with consumers thereby making the brand more lovable.<br /> <br /> 3. Loyal Customers:<br /> An effective brand ambassador becomes more loyal to your brand because they believe and like your products, they become your first consumers (paid or free). In effect, they also use their influence to lead others to become loyal to the brand.<br /> 4. Reputation:<br /> Your brand reputation is critical to the survival and success of your brand. Your brand ambassadors go out there to protect your brand and ensure that your brand is seen in a more positive light. They can quickly and easily correct misconceptions about your brand.<br /> <br /> 5. Wider Reach:<br /> You can’t be everywhere at the same time. This is what your brand ambassadors do; they represent you at places that you can’t be. They become your mouthpiece; they help spread your brand wider to their circles of influence. <br /> <br /> 6. Go Viral:<br /> Viral reach here implies getting loads of word-of-mouth for your products by your brand ambassadors either online or offline. Imagine a social media influencer as your brand ambassador tweets or shares about your brand, its effect is huge. Having an influential brand ambassador mentioning or wearing your product on a popular TV show stands the chance of reaching far more people than advertisements. <br /> <br /> 7. Feedbacks:<br /> As I say, ‘feedbacks are a brand’s way of looking back’; your brand ambassadors will largely have their ears on the ground to provide you with feedbacks to help enhance your brand. Though all feedbacks may not be positive, they will help you shape your brand, innovate where necessary to produce better tailor-made services to clients.<br /> <br /> Bernard Kelvin Clive is an Author, Speaker, and Trainer, Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana. <br /> He is a Lifestyle Entrepreneur, Personal Branding Coach and Brand Strategist at BKC Consulting with over 10 years of experience in digital publishing, has offered consulting services to hundreds of writers, poets, authors locally and internationally to self-publish their books. He is an Amazon bestselling author of over 30 published books. He is a familiar face on GTV and other TV stations where he shares his ideas on branding and strategy. His ideas and perspective on branding is touted as unconventional and revolutionary and has won him many admirers including Seth Godin.<br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 8:31 https://bkc.name/5-reasons-why-you-must-build-an-author-brand/ Tue, 31 Jan 2017 07:48:30 +0000 https://bkc.name/?p=4934   5 Reasons Why You Must build an Author Brand Author Branding: It is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre. An author brand focuses more on the author than the books; it ensures that the author’s personality (style of writing, themes, genres) encourages readers to pick his/her books over any other author. Author Branding is a powerful phenomenon that famous and well established authors used to keep their brands top-of-mind and gain added advantage in many ways. In an age where brands (personal brands) have become very powerful in every sphere of business, I strongly believe that upcoming authors and writers who desire to make great impact in their writing careers should consider author branding as the preferred way to go. Here are 5 Main Reasons Why You Must build an Author Brand: 1.    Authority: The number one benefit of creating an author brand is that it establishes you as an expert, an authority in your chosen field; you become the go-to person. Try this, go to Amazon.com, or your local library, you will notice that every expert has a tag of a genre, category or theme. John C. Maxell will appear in the leadership expert, Nora Roberts – romance fiction. They are noted as an authority in those areas and they command great respect and influence. This makes their books the preferred one by people who might have not heard about them; this is referred to as Authority Marketing.   2.    Competition: There is a huge competition among authors and books at the marketplace, with thousands’ of books released yearly. Many authors and books get wiped away by the competition and never get a fair taste of neither prominence nor money invested. With an author brand, you can easily stand out from the crowd to achieve the attention needed. In this case, your brand does the marketing.   3.    Credibility: In an age where people can easily publish contents and become authors, it is quite difficult to filter through to get great books and authors to follow. Your author brand will position you as a credible author which will attract to your business credible publishers to work with. Your readers and followers also get to trust you and you become a trusted icon in your field leading to media trust appearances.   4.    Loyalty: Have you noticed how readers rushed in for every release of the ‘Harry Potter’ series? Yea, that is it! J.K. Rowling’s author brand is so powerful that it has built a tribe; raving fans and followers of her books. This can only happen with the influence of an author brand; it builds its own fan base and loyal readers. People who will just be waiting for your next book release, they will go to every extent just to get your books.   5.    Auto-Marketing: Book publishing does not come cheap; either electronic or print books, they all demand a huge investment of time and money. So, will it not be rewarding to have your hard work paid off with some profits? Sure! Even though authors publish books for many reasons, getting returns in terms of cash is rewarding.  At the peak of your author career and brand, it will require less effort to get your book selling. You would have had a loyal following, your authority and influence held in high-esteem, your books begin to drive sales automatically bringing in more royalties.   I hope this will inspire you to begin your journey of building your author brand which will open many doors beyond your books. For coaching and consulting contact Bernard Kelvin Clive   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 5 Reasons Why You Must build an Author Brand <br /> 5 Reasons Why You Must build an Author Brand<br /> <br /> Author Branding: It is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre. An author brand focuses more on the author than the books; it ensures that the author’s personality (style of writing, themes, genres) encourages readers to pick his/her books over any other author.<br /> <br /> Author Branding is a powerful phenomenon that famous and well established authors used to keep their brands top-of-mind and gain added advantage in many ways.<br /> <br /> In an age where brands (personal brands) have become very powerful in every sphere of business, I strongly believe that upcoming authors and writers who desire to make great impact in their writing careers should consider author branding as the preferred way to go.<br /> <br /> Here are 5 Main Reasons Why You Must build an Author Brand:<br /> <br /> 1. Authority:<br /> <br /> The number one benefit of creating an author brand is that it establishes you as an expert, an authority in your chosen field; you become the go-to person. Try this, go to Amazon.com, or your local library, you will notice that every expert has a tag of a genre, category or theme. John C. Maxell will appear in the leadership expert, Nora Roberts – romance fiction. They are noted as an authority in those areas and they command great respect and influence. This makes their books the preferred one by people who might have not heard about them; this is referred to as Authority Marketing.<br /> <br /> <br /> <br /> 2. Competition:<br /> <br /> There is a huge competition among authors and books at the marketplace, with thousands’ of books released yearly. Many authors and books get wiped away by the competition and never get a fair taste of neither prominence nor money invested. With an author brand, you can easily stand out from the crowd to achieve the attention needed. In this case, your brand does the marketing.<br /> <br /> <br /> <br /> 3. Credibility:<br /> <br /> In an age where people can easily publish contents and become authors, it is quite difficult to filter through to get great books and authors to follow. Your author brand will position you as a credible author which will attract to your business credible publishers to work with. Your readers and followers also get to trust you and you become a trusted icon in your field leading to media trust appearances.<br /> <br /> <br /> <br /> 4. Loyalty:<br /> <br /> Have you noticed how readers rushed in for every release of the ‘Harry Potter’ series? Yea, that is it! J.K. Rowling’s author brand is so powerful that it has built a tribe; raving fans and followers of her books. This can only happen with the influence of an author brand; it builds its own fan base and loyal readers. People who will just be waiting for your next book release, they will go to every extent just to get your books.<br /> <br /> <br /> <br /> 5. Auto-Marketing:<br /> <br /> Book publishing does not come cheap; either electronic or print books, they all demand a huge investment of time and money. So, will it not be rewarding to have your hard work paid off with some profits? Sure! Even though authors publish books for many reasons, getting returns in terms of cash is rewarding. At the peak of your author career and brand, it will require less effort to get your book selling. You would have had a loyal following, your authority and influence held in high-esteem, your books begin to drive sales automatically bringing in more royalties.<br /> <br /> <br /> <br /> I hope this will inspire you to begin your journey of building your author brand which will open many doors beyond your books.<br /> <br /> For coaching and consulting contact Bernard Kelvin Clive<br /> <br /> <br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! Bernard Kelvin Clive full false 9:15 https://bkc.name/making-it-in-africa-with-ceo-of-dressmeoutlet-com/ Wed, 18 Jan 2017 14:19:42 +0000 http://bkc.name/?p=4909 How she is making it in Africa with her online Fashion Shop. In this episode I interviewed Olatorera Oniru, Founder & CEO of Dressmeoutlet.com Dressmeoutlet.com is one of Africa's fastest growing, fashion-focused, quality-focused and customer-centric online retailers. Dressmeoutlet.com retails designer apparel and accessories with over 60% of products on Dressmeoutlet.com Made-in-Africa. Dressmeoutlet.com ships globally with customers in the United States, Ghana, Uganda, Nigeria and other countries. Listen and learn and get a discount code for 40% OFF shopping on Dressmeoutlet.com Olatorera Oniru is an assiduous entrepreneur passionate about all things Africa. As CEO of Dressmeoutlet.com, she is currently leading initiatives to realize a pinnacle in Africa’s history whereby we would rely less on importation and innovate more with natural resources and citizenry capabilities. A member of The National Scholars Honor Society USA, Olatorera flourished her career working for two Fortune Top 5 companies namely Bank of America Merrill Lynch and General Electric. She also worked for one of the world’s largest telecommunications companies, Lars Magnus Ericsson, as a global consultant and later as Head of Sales Governance. During the course of her employed years, she traveled to over 50 cities in over 10 countries in 4 continents. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Making it In Africa with CEO of DressMeOutlet.com How she is making it in Africa with her online Fashion Shop.<br /> <br /> In this episode I interviewed Olatorera Oniru, Founder & CEO of Dressmeoutlet.com<br /> <br /> Dressmeoutlet.com is one of Africa's fastest growing, fashion-focused, quality-focused and customer-centric online retailers. Dressmeoutlet.com retails designer apparel and accessories with over 60% of products on Dressmeoutlet.com Made-in-Africa. Dressmeoutlet.com ships globally with customers in the United States, Ghana, Uganda, Nigeria and other countries.<br /> <br /> Listen and learn and get a discount code for 40% OFF shopping on Dressmeoutlet.com<br /> <br /> Olatorera Oniru is an assiduous entrepreneur passionate about all things Africa. As CEO of Dressmeoutlet.com, she is currently leading initiatives to realize a pinnacle in Africa’s history whereby we would rely less on importation and innovate more with natural resources and citizenry capabilities. A member of The National Scholars Honor Society USA, Olatorera flourished her career working for two Fortune Top 5 companies namely Bank of America Merrill Lynch and General Electric. She also worked for one of the world’s largest telecommunications companies, Lars Magnus Ericsson, as a global consultant and later as Head of Sales Governance. During the course of her employed years, she traveled to over 50 cities in over 10 countries in 4 continents.<br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 22:33 https://bkc.name/17-nuggets-for-aspiring-authors/ Wed, 11 Jan 2017 10:42:58 +0000 http://bkc.name/?p=4901 “The size of your audience is more important than the size of your book” ― Bernard Kelvin Clive 17 Nuggets for Aspiring Authors Write from your heart Develop your own writing style, find your voice. Write daily, no matter the length, just write. Read books by other authors & experts. Read wide, read beyond your scope. Attend writing & publishing workshops! Learn more from your chosen field and from other authors Get feedback for your writings Review your writings. Don’t be afraid to repeat, repeat that which works. Hire a professional editor, a poorly written book doesn’t sell. Don’t compare yourself with other authors Be prepared for rejection, certainly, some wouldn’t like your works. Market your books from day one. Art is not CHEAP! Sell it! Invest in your book promotion. Paid ads work. Find your audience, build a tribe and write for them. Publish your book! It’s not about the size of your book, It’s about the substance in it! Your book may or may not make you a fortune but write & Publish it anyway! “It’s not about the size of your book, It’s about the substance in it!” – Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 17 Nuggets for Aspiring Authors “The size of your audience is more important than the size of your book” ― Bernard Kelvin Clive <br /> <br /> 17 Nuggets for Aspiring Authors<br /> <br /> Write from your heart<br /> Develop your own writing style, find your voice.<br /> Write daily, no matter the length, just write.<br /> Read books by other authors & experts.<br /> Read wide, read beyond your scope.<br /> Attend writing & publishing workshops!<br /> Learn more from your chosen field and from other authors<br /> Get feedback for your writings<br /> Review your writings. Don’t be afraid to repeat, repeat that which works.<br /> Hire a professional editor, a poorly written book doesn’t sell.<br /> Don’t compare yourself with other authors<br /> Be prepared for rejection, certainly, some wouldn’t like your works.<br /> Market your books from day one. Art is not CHEAP! Sell it!<br /> Invest in your book promotion. Paid ads work.<br /> Find your audience, build a tribe and write for them.<br /> Publish your book! It’s not about the size of your book, It’s about the substance in it!<br /> Your book may or may not make you a fortune but write & Publish it anyway!<br /> “It’s not about the size of your book, It’s about the substance in it!” – Bernard Kelvin Clive<br /> <br /> Recommended Books:<br /> <br /> GOALS Are Dead! How to Make Every Day Count<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 7:59 https://bkc.name/top-7-resolutions-for-2017/ Thu, 29 Dec 2016 15:14:10 +0000 http://bkc.name/?p=4889 "He who has no goal goes no where" Your goals serves as your guiding light to your destination. In this episode we look at the Top 7 Resolutions you can consider for the coming year. Top 7 Resolutions to Consider  Learn a new SKILL Start a side business – moonlighting Travel to a village/a foreign land Volunteer to serve – community Keep a Journal/ Write a book Stay healthy – exercise, eat well, have regular medical check-ups Make a 360-day Challenge – Do something daily for the whole year. Eg. As an author, a challenge to write 300 words article every day. Download the infographic 7 Resolutions for the New Year Recommended Books: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Top 7 Resolutions for 2017 "He who has no goal goes no where"<br /> <br /> Your goals serves as your guiding light to your destination.<br /> <br /> In this episode we look at the Top 7 Resolutions you can consider for the coming year.<br /> <br /> Top 7 Resolutions to Consider for 2017<br /> <br /> Learn a new SKILL<br /> Start a side business – moonlighting<br /> Travel to a village/a foreign land<br /> Volunteer to serve – community<br /> Keep a Journal/ Write a book<br /> Stay healthy – exercise, eat well, have regular medical check-ups<br /> Make a 360-day Challenge – Do something daily for the whole year.<br /> Eg. As an author, a challenge to write 300 words article every day.<br /> <br /> Download the infographic<br /> <br /> 7 Resolutions for the New Year<br /> 7 Resolutions for the New Year<br /> Recommended Book:<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 7:59 https://bkc.name/4-traits-of-powerful-personal-brands/ Wed, 21 Dec 2016 09:26:49 +0000 http://bkc.name/?p=4884 "Successful personal brands are agile" - Bernard Kelvin Clive 4 TRAITS of Powerful Personal Brands CLEAR PURPOSE Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and a clear direction of your life, brand and business, you will be building a fake brand. The purpose should speak clearly to your promise of value. Your USP — Unique Selling Proposition.   INNOVATIVE Successful personal brands are agile, they are innovative and they are adaptable to change. They understand that brands and consumers do evolve so they adjust to the changing trends and times while staying relevant. "Innovation and technology drives my business" - Selorm A. Betepe  AUTHENTIC Influential personal brands understand that the best way to succeed is just being themselves. The world is tired of celebrities who ain't themselves, they soon fade. Be your best self. “Remember it’s OK to be yourself.” – Richard Branson MAVERICKS You must be different to stand out! The most powerful personal brands are the difference makers, they just don't fit in, they break rules and set new standards. They have the philosophy of trail-blazers - either they are the first or among the best. Simply Creative! "...purge mediocrity" - Nana K. Duah Recommended Book: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 4 TRAITS of Powerful Personal Brands "Successful personal brands are agile" - Bernard Kelvin Clive<br /> <br /> <br /> 4 TRAITS of Powerful Personal Brands<br /> <br /> CLEAR PURPOSE<br /> Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and a clear direction of your life, brand and business, you will be building a fake brand. <br /> <br /> The purpose should speak clearly to your promise of value. Your USP — Unique Selling Proposition.<br /> <br /> <br /> <br /> INNOVATIVE Successful personal brands are agile, they are innovative and they are adaptable to change. They understand that brands and consumers do evolve so they adjust to the changing trends and times while staying relevant.<br /> <br /> "Innovation and technology drives my business" - Selorm A. Betepe <br /> AUTHENTIC Influential personal brands understand that the best way to succeed is just being themselves. The world is tired of celebrities who ain't themselves, they soon fade. Be your best self.<br /> <br /> “Remember it’s OK to be yourself.” – Richard Branson<br /> MAVERICKS<br /> You must be different to stand out!<br /> The most powerful personal brands are the difference makers, they just don't fit in, they break rules and set new standards. They have the philosophy of trail-blazers - either they are the first or among the best. Simply Creative!<br /> <br /> "...purge mediocrity" - Nana K. Duah<br /> <br /> Recommended Book:<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 5:10 https://bkc.name/brands-7-reasons-why-your-digital-presence-sucks/ Tue, 13 Dec 2016 11:10:37 +0000 http://bkc.name/?p=4878 "Know your limit and circle of influence; you are not called to meet the needs of everyone" - Bernard Kelvin Clive In this episode I share with you reasons why most personal brands have poor digital presence and what must be done to fix it. 7 Reasons Why Your Digital Presence Sucks   You are trying so hard to impress people. (BE YOURSELF) You are on too many social media platforms, yet not active. (FOCUS) You don’t provide any value; less valuable content. ( CONTENT) You wear too many hats; obsessed with titles without substance. (INTEGRITY) Your bio(about you) is not well written, full of errors and no call to action. (CLARITY) You keep spamming and stalking. (PERMISSION MARKETING) You don’t have a website or a well branded social media page. (WEBSITES) Recommended Book: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive   BRANDS: 7 Reasons Why Your Digital Presence Sucks "Know your limit and circle of influence; you are not called to meet the needs of everyone" - Bernard Kelvin Clive<br /> <br /> In this episode I share with you reasons why most personal brands have poor digital presence and what must be done to fix it.<br /> <br /> 7 Reasons Why Your Digital Presence Sucks<br /> <br /> <br /> <br /> You are trying so hard to impress people. (BE YOURSELF)<br /> You are on too many social media platforms, yet not active. (FOCUS)<br /> You don’t provide any value; less valuable content. ( CONTENT)<br /> You wear too many hats; obsessed with titles without substance. (INTEGRITY)<br /> Your bio(about you) is not well written, full of errors and no call to action. (CLARITY)<br /> You keep spamming and stalking. (PERMISSION MARKETING)<br /> You don’t have a website or a well branded social media page. (WEBSITES)<br /> Recommended Book:<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive<br /> <br /> Bernard Kelvin Clive full false 7:45 https://bkc.name/21-social-media-marketing-lessons/ Wed, 30 Nov 2016 06:43:10 +0000 http://bkc.name/?p=4874 "You may start small but don't stay small" - Bernard Kelvin Clive 21 Social Media and Digital Marketing Tips Don’t just be everywhere, be everywhere that your clients are, where you matter most. Always and always have a gift to give. Eg, Whitepapers, ebooks, audio, infographics etc. You can’t just ignore Social media – Facebook, Twitter, Instagram, etc Blogs and Websites are still relevant for business growth. Traffic is the golden key that gets you the cash. Get yourself a mailing list. The Free lunch is over. You must pay to get the desired traction. Crowd-funding works effectively when you already have a mailing list, a tribe. Invest in paid advertisement. Don’t just be selling be connecting. You can’t’ Spam your way to success. Content is not king – relevant, timely and authentic content is king Invest in your personal brand – people buy into people first before business. Without value, the hype will be in vain. There are no shortcuts. Remember that what worked today may not work tomorrow, be adaptable! A platform is a must-have for all online marketers and entrepreneurs. Build a loyal fan base because repeat business is the best business for you. Focus: Niche marketing is vital. Remember that your competitors are just a click away. Consistency is the essential ingredient that sells your brand. Invest in your fans, tribe and brand ambassadors, they will bring in more business. Study trends! Stay Relevant! Recommended Book: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 21 Social Media & Marketing Lessons "You may start small but don't stay small" - Bernard Kelvin Clive<br /> <br /> 21 Social Media and Digital Marketing Tips<br /> <br /> Don’t just be everywhere, be everywhere that your clients are, where you matter most.<br /> Always and always have a gift to give. Eg, Whitepapers, ebooks, audio, infographics etc.<br /> You can’t just ignore Social media – Facebook, Twitter, Instagram, etc<br /> Blogs and Websites are still relevant for business growth.<br /> Traffic is the golden key that gets you the cash.<br /> Get yourself a mailing list.<br /> The Free lunch is over. You must pay to get the desired traction.<br /> Crowd-funding works effectively when you already have a mailing list, a tribe.<br /> Invest in paid advertisement.<br /> Don’t just be selling be connecting. You can’t’ Spam your way to success.<br /> Content is not king – relevant, timely and authentic content is king<br /> Invest in your personal brand – people buy into people first before business.<br /> Without value, the hype will be in vain. There are no shortcuts.<br /> Remember that what worked today may not work tomorrow, be adaptable!<br /> A platform is a must-have for all online marketers and entrepreneurs.<br /> Build a loyal fan base because repeat business is the best business for you.<br /> Focus: Niche marketing is vital.<br /> Remember that your competitors are just a click away.<br /> Consistency is the essential ingredient that sells your brand.<br /> Invest in your fans, tribe and brand ambassadors, they will bring in more business.<br /> Study trends! Stay Relevant!<br /> Recommended Book:<br /> <br /> Skills Every young Executive Must Have <br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 13:22 https://bkc.name/top-skills-every-young-executive-must-have/ Wed, 16 Nov 2016 21:10:25 +0000 http://bkc.name/?p=4868 Are you Skilled? A skill is basically the ability to do something well, to be great at doing something. My question is what are you great at or what are the things that you want to be great at doing? A research conducted and published by LinkedIn in October this year, outlined the top 10 in-demand Skills for the coming year and beyond. Catherine Fisher, the researcher, stated that "While some skills expire every couple of years, our data strongly suggests that tech skills will still be needed for years to come, in every industry. Now is a great time for professionals to acquire the skills they need to be more marketable." I believe this is the more reason for young executives to get more skills while they can to always stay on top so as not to be drowned by the noise and competition. Find the hottest, most in-demand skills around the globe: Note that these are technical and computer related skills. Cloud and Distributed Computing Cloud computing, also known as on-demand computing, is a kind of Internet-based computing, where shared resources, data, and information are provided to computers and other devices on-demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources. The point is that, because of the massive amount of data being stored and used globally by companies over the internet, cloud computing provides a better alternative to storage – scalable storage, cheaper, remote access to data, etc. Statistical Analysis and Data Mining Data mining is a process used by companies to turn raw data into useful information. What will be the use of all these data collected by organizations if they cannot be analyzed and put to proper use? Experts in this field would be required to make meaning with data. Web Architecture and Development Framework Website architecture is an approach to the design and planning of websites that involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is on the user and user requirements. This requires particular attention to web content, the business plan, usability, interaction design, information architecture and web design. It also includes deciding technology stack, site map, and navigation system of website. Middleware and Integration Software Middleware is a general term for software that serves to "glue together" separate, often complex and already existing, programs. Some software components that are frequently connected with middleware include enterprise applications and Web services User Interface Design User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. Network and Information Security Information security, sometimes shortened to InfoSec, is the practice of preventing unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction of information. Security is one of the top needs in organizations today, services and skills in this area is in high demand. Mobile Development Mobile application development is a term used to denote the act or process by which application software is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. Take a course to learn how to develop a mobile and web app. Data Presentation In the field of math, data presentation is the method by which people summarize, organize and communicate information using a variety of tools, such as diagrams, distribution charts, histograms, and graphs. The methods used to present mathematical data vary widely. SEO/SEM Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of ... Top Skills Every young Executive Must Have Are you Skilled?<br /> <br /> A skill is basically the ability to do something well, to be great at doing something.<br /> <br /> My question is what are you great at or what are the things that you want to be great at doing?<br /> <br /> A research conducted and published by LinkedIn in October this year, outlined the top 10 in-demand Skills for the coming year and beyond.<br /> <br /> Catherine Fisher, the researcher, stated that "While some skills expire every couple of years, our data strongly suggests that tech skills will still be needed for years to come, in every industry. Now is a great time for professionals to acquire the skills they need to be more marketable."<br /> <br /> I believe this is the more reason for young executives to get more skills while they can to always stay on top so as not to be drowned by the noise and competition. <br /> <br /> Find the hottest, most in-demand skills around the globe:<br /> <br /> Note that these are technical and computer related skills.<br /> <br /> Cloud and Distributed Computing<br /> Cloud computing, also known as on-demand computing, is a kind of Internet-based computing, where shared resources, data, and information are provided to computers and other devices on-demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources.<br /> <br /> The point is that, because of the massive amount of data being stored and used globally by companies over the internet, cloud computing provides a better alternative to storage – scalable storage, cheaper, remote access to data, etc.<br /> <br /> Statistical Analysis and Data Mining<br /> Data mining is a process used by companies to turn raw data into useful information.<br /> <br /> What will be the use of all these data collected by organizations if they cannot be analyzed and put to proper use? Experts in this field would be required to make meaning with data.<br /> <br /> Web Architecture and Development Framework<br /> Website architecture is an approach to the design and planning of websites that involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is on the user and user requirements. This requires particular attention to web content, the business plan, usability, interaction design, information architecture and web design. It also includes deciding technology stack, site map, and navigation system of website.<br /> <br /> Middleware and Integration Software<br /> Middleware is a general term for software that serves to "glue together" separate, often complex and already existing, programs. Some software components that are frequently connected with middleware include enterprise applications and Web services<br /> <br /> User Interface Design<br /> User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.<br /> <br /> Network and Information Security<br /> Information security, sometimes shortened to InfoSec, is the practice of preventing unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction of information.<br /> <br /> Security is one of the top needs in organizations today, services and skills in this area is in high demand.<br /> <br /> Mobile Development<br /> Mobile application development is a term used to denote the act or process by which application software is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones.<br /> <br /> Take a course to learn how to develop a mobile and web app.<br /> <br /> Data Presentation<br /> In the field of math, data presentation is the method by which people summarize, organize and communicate information using a variety of tools, Bernard Kelvin Clive full false 10:29 https://bkc.name/why-you-are-not-creative/ Sat, 05 Nov 2016 15:06:18 +0000 http://bkc.name/?p=4864 "Your ingenuity will remain dormant until it is provoked" - Bernard Kelvin Clive You are creative!  Creativity in simple terms implies the ability to create. Firstly, because we are creatures of the creator - God, who made us in His image and likeness. Simply, if our creator creates, then, we too can create. Every living thing produces after it kind. We are the God-kind. Secondly, our very own nature yearns for new things, the explorer in us makes us want to experiment new things; that is the seed of creativity. It is those who pay attention to this urge and constantly respond by acting that unleashes the creative genius in them. If you believe it, then act on it! Watch your creative self & sense at work in whatever area you choose to to let it flow. The power is in your hands. You are creative! Your ingenuity unveils your identity. Go create! Resources: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Why you are NOT Creative Yet "Your ingenuity will remain dormant until it is provoked" - Bernard Kelvin Clive<br /> <br /> You are creative! <br /> <br /> Creativity in simple terms implies the ability to create.<br /> <br /> Firstly, because we are creatures of the creator - God, who made us in His image and likeness. Simply, if our creator creates, then, we too can create. Every living thing produces after it kind. We are the God-kind. <br /> <br /> Secondly, our very own nature yearns for new things, the explorer in us makes us want to experiment new things; that is the seed of creativity. It is those who pay attention to this urge and constantly respond by acting that unleashes the creative genius in them.<br /> <br /> If you believe it, then act on it! Watch your creative self & sense at work in whatever area you choose to to let it flow.<br /> <br /> The power is in your hands. You are creative!<br /> <br /> Your ingenuity unveils your identity.<br /> <br /> Go create! <br /> <br /> Resources:<br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified <br /> <br /> Books by Bernard Kelvin Clive Bernard Kelvin Clive full false 3:54 https://bkc.name/interview-with-multi-millionaire-nik-halik/ Mon, 24 Oct 2016 07:52:40 +0000 http://bkc.name/?p=4860 How to make your first million... “People have this stereotypical view that wealthy people should be glamorous. The glamour aspect doesn’t grab me. I’ve always believed that wealth isn’t just about what you can buy. Wealth is a like a four-legged table. The monetary aspect is just one leg. The other quadrant legs include emotional wealth, spiritual wealth and physical wealth. Real wealth is having an abundance of ideas and a strong belief system which underpins everything you do in life.” – Nik Halik In this episode, I interviewed multi-millionaire astronaut and international speaker Nik Halik Nik Halik is the founder and CEO of Financial Freedom Institute, Lifestyle Revolution, 5 Day Weekend and The Thrillionaires. He is a financial trainer with a passion for adventure. This latter interest has led him during the past decade to train as a cosmonaut in Russia, fly close to the edge of the atmosphere in a former Soviet Mig 29 fighter jet, travel to the bottom of the Atlantic Ocean to view the Titanic, tour with Bon Jovi with his rock band, HALO skydive jump off the summit of Mt Everest, climb into the crater of an exploding erupting volcano, and enter the hermit kingdom of North Korea to expose a sweatshop factory operating illegally for an American conglomerate. As a property investor, he has developed techniques and systems for generating significant passive income that enables him to enjoy what he calls his five-day weekend lifestyle. Today, Nik’s group of companies have financially educated over one million clients in over 57 countries. He has trekked to over 138 countries, whilst generating passive income building recurring subscription businesses, and investing in tech startups. He currently resides in Los Angeles, South Beach Miami and the Greek Islands. More information, please visit http://www.nikhaliklive.com/   Resources:   HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Interview with Multi-Millionaire Nik Halik “People have this stereotypical view that wealthy people should be glamorous. The glamour aspect doesn’t grab me. I’ve always believed that wealth isn’t just about what you can buy. Wealth is a like a four-legged table. The monetary aspect is just one leg. The other quadrant legs include emotional wealth, spiritual wealth and physical wealth. Real wealth is having an abundance of ideas and a strong belief system which underpins everything you do in life.” – Nik Halik
In this episode, I interviewed multi-millionaire astronaut and international speaker Nik Halik



Nik Halik is the founder and CEO of Financial Freedom Institute, Lifestyle Revolution, 5 Day Weekend and The Thrillionaires. He is a financial trainer with a passion for adventure. This latter interest has led him during the past decade to train as a cosmonaut in Russia, fly close to the edge of the atmosphere in a former Soviet Mig 29 fighter jet, travel to the bottom of the Atlantic Ocean to view the Titanic, tour with Bon Jovi with his rock band, HALO skydive jump off the summit of Mt Everest, climb into the crater of an exploding erupting volcano, and enter the hermit kingdom of North Korea to expose a sweatshop factory operating illegally for an American conglomerate.

As a property investor, he has developed techniques and systems for generating significant passive income that enables him to enjoy what he calls his five-day weekend lifestyle. Today, Nik’s group of companies have financially educated over one million clients in over 57 countries. He has trekked to over 138 countries, whilst generating passive income building recurring subscription businesses, and investing in tech startups. He currently resides in Los Angeles, South Beach Miami and the Greek Islands.

More information, please visit http://www.nikhaliklive.com/

 

Resources:

 

HOOKED: Overcoming Social Media Addiction

Rebrand: The Ultimate Guide to Personal Branding

Branding Simplified 

Books by Bernard Kelvin Clive]]> Bernard Kelvin Clive full false 40:46 https://bkc.name/secrets-of-selling-more-kindle-books-with-dave-chesson/ Tue, 11 Oct 2016 16:06:55 +0000 http://bkc.name/?p=4856 Secrets to becoming a bestseller with the Jedi of Amazon Kindle publishing, Dave Chesson. In this episode, I interviewed Dave Chesson of Kindlepreneur.com as he shared insights into kindle book publishing. Listen , learn and share Resources: Kindlepreneur.com KDP Rocket Amazon Sales Rank Calculator HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive Secrets of Selling More Kindle Books with Dave Chesson Dave Chesson.

In this episode, I interviewed Dave Chesson of Kindlepreneur.com as he shared insights into kindle book publishing.

Listen , learn and share

Resources:

Kindlepreneur.com

KDP Rocket

Amazon Sales Rank Calculator

HOOKED: Overcoming Social Media Addiction

Rebrand: The Ultimate Guide to Personal Branding

Branding Simplified 

Books by Bernard Kelvin Clive]]> Bernard Kelvin Clive full false 32:21 https://bkc.name/5-steps-to-build-your-personal-brand/ Thu, 29 Sep 2016 07:28:00 +0000 http://bkc.name/?p=4841 "Speed is significant but you need substance to stay relevant" - Bernard Kelvin Clive In this podcast episode, I interviewed one of South Africa's personal branding experts to share on the steps to building a personal brand. Joe Joseph Mudau (MBA) is a Director of REDEFINE BRANDS (Pty) Ltd., a company specializing in personal and company branding. He is an author, radio personality, professional conference, businessman and community builder. Listen and learn RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  5 Steps to Build Your Personal Brand "Speed is significant but you need substance to stay relevant" - Bernard Kelvin Clive<br /> <br /> In this podcast episode, I interviewed one of South Africa's personal branding experts to share on the steps to building a personal brand.<br /> <br /> Joe Joseph Mudau (MBA) is a Director of REDEFINE BRANDS (Pty) Ltd., a company specializing in personal and company branding. He is an author, radio personality, professional conference, businessman and community builder. <br /> <br /> Listen and learn<br /> <br /> RECOMMENDED BOOK:<br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Branding Simplified Bernard Kelvin Clive full false 32:53 https://bkc.name/unforgettable-brand/ Tue, 20 Sep 2016 12:41:00 +0000 http://bkc.name/?p=4766 Creating an Unforgettable Brand with Rochelle MoultonThis episode is an interview on ways to build an unforgettable brand with my guest Rochelle MoultonHer style is clean (as in clean lines), feminine, and confident. Listen, learn and apply.Her clients feel smart, LA chic, feminine, and confident in her clothing.  RECOMMENDED BOOK:HOOKED: Overcoming Social Media AddictionRebrand: The Ultimate Guide to Personal BrandingRochelle Moulton is the founder of Be Unforgettable Media. She makes consultants, authors, and artists unforgettable by focusing on what’s unique and real and authentic about them. Rochelle shows her audience, that by embracing who they are, they will win clients, readers and business. How to Create an Unforgettable Brand Creating an Unforgettable Brand with Rochelle Moulton<br /> <br /> This episode is an interview on ways to build an unforgettable brand with my guest Rochelle Moulton<br /> <br /> Her style is clean (as in clean lines), feminine, and confident. <br /> <br /> Listen, learn and apply.<br /> <br /> <br /> <br /> RECOMMENDED BOOK:<br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> <br /> Rochelle Moulton is the founder of Be Unforgettable Media. <br /> <br /> She makes consultants, authors, and artists unforgettable by focusing on what’s unique and real and authentic about them. Rochelle shows her audience, that by embracing who they are, they will win clients, readers and business.<br /> <br /> Her clients feel smart, LA chic, feminine, and confident in her clothing. Bernard Kelvin Clive full false 42:03 https://bkc.name/addicted-social-media/ Tue, 13 Sep 2016 11:21:25 +0000 http://bkc.name/?p=4756 Signs of Social Media addiction. RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Are you Addicted to Social Media? Signs of Social Media Addiction<br /> <br /> RECOMMENDED BOOK:<br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Bernard Kelvin Clive full false 9:21 https://bkc.name/branding-beyond-social-media/ Tue, 30 Aug 2016 08:41:23 +0000 http://bkc.name/?p=4742 Social Media Branding  “Branding is not just about social media” – Bernard Kelvin Clive In a social media-driven world, it’s quite easy to assume that everything is about social media. This has made people believe all sorts of things that should not have been believed in the first place. In reference to branding, a number of books and articles online have skewed branding towards social media, more especially the subject to do with ‘personal branding’ – instructing readers on setting up social media accounts, and making them visible, yadda yadda... I addressed that in my book “The Art of Personal Branding”. The truth is this; social media can be used by individuals and companies to virtually promote their brands. But when the subject of branding is almost replaced with social media activities, that becomes a problem. Because it will mostly lack the depth of branding. Social media shouldn’t be the starting place; It is only a Channel that individuals and brands can utilize to establish and promote their businesses. A quick rundown on the rudiments of branding: An emotional empowering connection people have with you and your firm It’s made up of both the intangible and tangible things It’s more intangible than tangible Brand identity, Logo, colours, style Tone of voice, values, vision and mission Uniqueness, a differentiation factor With this said, when you find out that your focus is only on social media as a brand that becomes erroneous, quickly re-strategize. Social media is not branding, it’s only a tool to help position, promote and engage your audience online. It doesn’t replace the branding process or its meaning. As a brand, your focus is to ensure that you use these channels of communications effectively to your advantage, most importantly the channels that can best help you reach your target audience. If it’s social media, then, make the most of it. Here are few social media branding tips: Choose your platform properly; which platform can help you reach your market Have a clear purpose of being on social media Develop a social media strategy and campaign Make your brand visuals appealing and consistent. Be consistent with your message, not forgetting your brand’s tone of voice Engage! Engage!! Engage!!! Don’t just broadcast, it’s a two-way communication channel Listen to your audience and respond to their needs Deliver on your brand’s promise!!! With these few tips, you can move your brand online upwards! RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding     Branding Beyond Social Media Social Media Branding<br /> <br /> “Branding is not just about social media” – Bernard Kelvin Clive<br /> <br /> In a social media-driven world, it’s quite easy to assume that everything is about social media. This has made people believe all sorts of things that should not have been believed in the first place.<br /> <br /> In reference to branding, a number of books and articles online have skewed branding towards social media, more especially the subject to do with ‘personal branding’ – instructing readers on setting up social media accounts, and making them visible, yadda yadda... I addressed that in my book “The Art of Personal Branding”.<br /> <br /> The truth is this; social media can be used by individuals and companies to virtually promote their brands. But when the subject of branding is almost replaced with social media activities, that becomes a problem. Because it will mostly lack the depth of branding.<br /> <br /> Social media shouldn’t be the starting place; It is only a Channel that individuals and brands can utilize to establish and promote their businesses.<br /> <br /> A quick rundown on the rudiments of branding:<br /> <br /> An emotional empowering connection people have with you and your firm<br /> It’s made up of both the intangible and tangible things<br /> It’s more intangible than tangible<br /> Brand identity, Logo, colours, style<br /> Tone of voice, values, vision and mission<br /> Uniqueness, a differentiation factor<br /> With this said, when you find out that your focus is only on social media as a brand that becomes erroneous, quickly re-strategize. Social media is not branding, it’s only a tool to help position, promote and engage your audience online. It doesn’t replace the branding process or its meaning.<br /> <br /> As a brand, your focus is to ensure that you use these channels of communications effectively to your advantage, most importantly the channels that can best help you reach your target audience.<br /> <br /> If it’s social media, then, make the most of it.<br /> <br /> Here are few social media branding tips:<br /> <br /> Choose your platform properly; which platform can help you reach your market<br /> Have a clear purpose of being on social media<br /> Develop a social media strategy and campaign<br /> Make your brand visuals appealing and consistent.<br /> Be consistent with your message, not forgetting your brand’s tone of voice<br /> Engage! Engage!! Engage!!!<br /> Don’t just broadcast, it’s a two-way communication channel<br /> Listen to your audience and respond to their needs<br /> Deliver on your brand’s promise!!!<br /> With these few tips, you can move your brand online upwards!<br /> <br /> RECOMMENDED BOOK:<br /> <br /> HOOKED: Overcoming Social Media Addiction<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive full false 7:34 https://bkc.name/4-ways-differentiate-brand/ Wed, 24 Aug 2016 12:58:43 +0000 http://bkc.name/?p=4734 How do you stand out from the masses? “Brands that stand out from the competition are purposefully disruptive or different”  -  Bernard Kelvin Clive To stand out from the masses with your brand be disruptive, different, or you die. Over the years I realized that startup brands that are doing exceptionally well had in a way mastered what I call the D.I.C.E. strategy in branding. They are Different Innovative Creative Excellent They D.I.C.E on purpose; doing things differently from their competitors, with distinctiveness, innovation, and creativity with a hallmark of excellence. These are the things that propel brands to great heights of visibility and prominence. To put all this together in a proper perspective I selected 7 Startup Brands Doing Things differently that you can study and be inspired by their works. Here are some Ghanaian owned Startup Brand’s that differentiate their products and services from the masses, using creative and innovative ways, in their various markets. My Pick for this week: Maza Health: amazingly helping with health transportation in remote areas in Ghana to save lives. CREO concepts: Telling the local story with animations. Graphic and animation firm, popularly known for their creative ‘Day Born’s cartoons’ on Social Media KokoKing; They simply professionally and hygienically packaged the everyday local ‘Hausa Koko’ Waakye-On-Wheels (Cookhouse): Simply made delivery of delicious ‘Waakye’ exciting and fun. UTAMA: creatively make hand-made Bow-Ties & Flying-Ties from African print materials AgroMindset: Simply made farming attractive to the youth while making money Tress App: lovely app that helps women to share and discover new hairstyles. Bernard Kelvin Clive RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding   4 Ways to Differentiate Your Brand DICE?<br /> <br /> “Brands that stand out from the competition are purposefully disruptive or different” - Bernard Kelvin Clive<br /> <br /> To stand out from the masses with your brand be disruptive, different, or you die. Over the years I realized that startup brands that are doing exceptionally well had in a way mastered what I call the D.I.C.E. strategy in branding.<br /> <br /> 31branding_23<br /> <br /> They are<br /> <br /> Different<br /> Innovative<br /> Creative<br /> Excellent<br /> They D.I.C.E on purpose; doing things differently from their competitors, with distinctiveness, innovation, and creativity with a hallmark of excellence. These are the things that propel brands to great heights of visibility and prominence.<br /> <br /> To put all this together in a proper perspective I selected 7 Startup Brands Doing Things differently that you can study and be inspired by their works.<br /> <br /> Here are some Ghanaian owned Startup Brand’s that differentiate their products and services from the masses, using creative and innovative ways, in their various markets.<br /> <br /> My Pick for this week:<br /> <br /> Maza Health: amazingly helping with health transportation in remote areas in Ghana to save lives.<br /> <br /> CREO concepts: Telling the local story with animations. Graphic and animation firm, popularly known for their creative ‘Day Born’s cartoons’ on Social Media <br /> KokoKing; They simply professionally and hygienically packaged the everyday local ‘Hausa Koko’ <br /> Waakye-On-Wheels (Cookhouse): Simply made delivery of delicious ‘Waakye’ exciting and fun.<br /> UTAMA: creatively make hand-made Bow-Ties & Flying-Ties from African print materials <br /> AgroMindset: Simply made farming attractive to the youth while making money <br /> Tress App: lovely app that helps women to share and discover new hairstyles. <br /> Bernard Kelvin Clive<br /> <br /> #BKCconsulting Brand Consortium, Professional Training & Coaching<br /> <br /> www.BKC.name/consulting Bernard Kelvin Clive full false 6:17 https://bkc.name/getting-feedback-brand/ Tue, 16 Aug 2016 08:44:15 +0000 http://bkc.name/?p=4722 #16 of 31 “Feedback are brands free assessment tool” – Bernard Kelvin Clive The fastest way to look back in retrospect and assess your brand’s performance is to get feedback from your clients. Feedbacks are a great way to evaluate your brand. The truth bitterly spoken is this, not all feedbacks will be encouraging and empowering, some will come as a shock to rebuke and correct you. Learn to take all in good faith. It’s what you do with those feedbacks that matter. Some brands have successfully used feedback from their customers to launch a new line of products, improve existing once and made the whole brand experience a wonderful one. It’s a continuous cycle that must be kept running. For startup brands, feedback is a great way to help you launch your products and services successfully. Here are few ways to gather customer feedbacks: Ask for feedback, in your store, office, workplace, encourage clients to give you feedbacks Provide means of feedback, eg. Online, have a feedback form on your site. Use emails, send questionnaires. Social media, read comments, listen to clients’ needs and wants Always and always ask at end of every sale or pitch. Outsource the feedback process to another firm. Provide online surveys and reward those who do participate It’s not enough gathering feedbacks, the next process is how to translate this feedback to a more meaningful data to enhance customer relations and also provide quality products and services. As a speaker and author, I mostly ask my audience and readers to send me a review, after every workshop or at the end of reading a book, this has helped me better some of my presentations and books and some fans/clients have been proud that some of their suggestions have been put to a good use. My book “REWRITE: 7 Obstacle Every New Author Must Overcome’ was birth out of feedbacks from my monthly publishing workshops – Digital Publishing School. After receiving feedback, it’s up to you to analyze and filter them, what can be acted upon immediately, the ones to ignore and the ones that require immediate or future action. Remember: Feedback is a means for brands to look back. Bernard Kelvin Clive #BKCConsulting #31BrandingThoughts www.BKC.name/consulting Getting Feedback for your Brand #16 of 31<br /> “Feedback is brands free assessment tool” – Bernard Kelvin Clive<br /> The fastest way to look back in retrospect and assess your brand’s performance is to get feedback from your clients. Feedbacks are a great way to evaluate your brand. <br /> The truth bitterly spoken is this, not all feedbacks will be encouraging and empowering, some will come as a shock to rebuke and correct you. Learn to take all in good faith. It’s what you do with those feedbacks that matter. <br /> Some brands have successfully used feedback from their customers to launch a new line of products, improve existing once and made the whole brand experience a wonderful one.<br /> It’s a continuous cycle that must be kept running. <br /> For startup brands, feedback is a great way to help you launch your products and services successfully. <br /> Here are few ways to gather customer feedbacks:<br /> - Ask for feedback, in your store, office, workplace, encourage clients to give you feedbacks<br /> - Provide means of feedback, eg. Online, have a feedback form on your site.<br /> - Use emails, send questionnaires. <br /> - Social media, read comments, listen to clients’ needs and wants<br /> - Always and always ask at end of every sale or pitch.<br /> - Outsource the feedback process to another firm.<br /> - Provide online surveys and reward those who do participate<br /> It’s not enough gathering feedbacks, the next process is how to translate this feedback to a more meaningful data to enhance customer relations and also provide quality products and services.<br /> As a speaker and author, I mostly ask my audience and readers to send me a review, after every workshop or at the end of reading a book, this has helped me better some of my presentations and books and some fans/clients have been proud that some of their suggestions have been put to a good use. My book “REWRITE: 7 Obstacle Every New Author Must Overcome’ was birth out of feedbacks from my monthly publishing workshops – Digital Publishing School.<br /> After receiving feedback, it’s up to you to analyze and filter them, what can be acted upon immediately, the ones to ignore and the ones that require immediate or future action.<br /> Remember: Feedback is a means for brands to look back.<br /> Bernard Kelvin Clive<br /> #BKCConsulting<br /> #31BrandingThoughts<br /> www.BKC.name/consulting<br /> Bernard Kelvin Clive full false 6:36 https://bkc.name/whats-brand-name/ Tue, 09 Aug 2016 09:25:30 +0000 http://bkc.name/?p=4713 “The investment you make into a brand, makes its name worth it” - Bernard Kelvin Clive Did you know that the famous brand name ‘Google’ was actually a misspelt word ‘Googol”? Now, let’s get started. It sounds good in the ear to have sweet brand names that rhymes and charms but that alone will not make your brand jive. Some few thoughts to debunk; in choosing brand names, some experts suggest having a name that can be pronounced easily, really? Not so much of that, it does some good anyway, but the point is if your brand name isn’t jaw-breaking but your brand doesn’t deliver on its promise you will fail. Let’s throw in some few examples, illustrate the point that the investments made into brands go beyond its name. Having a fairly easy relatable brand name for your products and services is great but most importantly focus on delivering on your brand promise. That will cause the name to rise above the crowd. Who would have thought that an automobile brand like ‘Mitsubishi’ can make it at the marketplace. Quite a heavy name to pronounce, what do you say? At the end of the day, a brand is mostly known by either the brand’s name or its logo. However, it doesn’t come that easily. It requires a deliberate effort to communicate the brand’s value in order to make the name. Just coming up with just any name is not the best, a name that can sell your brand and a name that will be worth your investments. The funny parts of brand names are that a name that may mean well in one country and culture may mean something totally the opposite, sometimes even with negative connotations.  A simple example is packaged black pepper sauce in Ghana called ‘Shito” in the local language, the same word in English without the last letter sounds disgusting, doesn’t it? ‘Shit’.  Another example is a spice made in Jamaica called “Cock Flavored’ that supposed to mean chicken flavor, but in America and modern slang the word ‘cock’ implies ‘the male reproductive organ’. So, it’s very important to do a little research into your brand names before going out there with it, especially if you want to cross borders. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books   What is in a brand name? “The investment you make into a brand, makes its name worth it” - Bernard Kelvin Clive<br /> <br /> Did you know that the famous brand name ‘Google’ was actually a misspelt word ‘Googol”?<br /> <br /> Now, let’s get started.<br /> <br /> It sounds good in the ear to have sweet brand names that rhymes and charms but that alone will not make your brand jive.<br /> <br /> Some few thoughts to debunk; in choosing brand names, some experts suggest having a name that can be pronounced easily, really? Not so much of that, it does some good anyway, but the point is if your brand name isn’t jaw-breaking but your brand doesn’t deliver on its promise you will fail. Let’s throw in some few examples, illustrate the point that the investments made into brands go beyond its name.<br /> <br /> Having a fairly easy relatable brand name for your products and services is great but most importantly focus on delivering on your brand promise. That will cause the name to rise above the crowd.<br /> <br /> Who would have thought that an automobile brand like ‘Mitsubishi’ can make it at the marketplace. Quite a heavy name to pronounce, what do you say? At the end of the day, a brand is mostly known by either the brand’s name or its logo. However, it doesn’t come that easily. It requires a deliberate effort to communicate the brand’s value in order to make the name.<br /> <br /> Just coming up with just any name is not the best, a name that can sell your brand and a name that will be worth your investments.<br /> <br /> The funny parts of brand names are that a name that may mean well in one country and culture may mean something totally the opposite, sometimes even with negative connotations. A simple example is packaged black pepper sauce in Ghana called ‘Shito” in the local language, the same word in English without the last letter sounds disgusting, doesn’t it? ‘Shit’. Another example is a spice made in Jamaica called “Cock Flavored’ that supposed to mean chicken flavor, but in America and modern slang the word ‘cock’ implies ‘the male reproductive organ’.<br /> <br /> So, it’s very important to do a little research into your brand names before going out there with it, especially if you want to cross borders.<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 5:46 https://bkc.name/brands-not-logos/ Sat, 06 Aug 2016 18:45:43 +0000 http://bkc.name/?p=4710 “Brands are not logos…” – Bernard Kelvin Clive Your Brand is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression One cannot talk about brands without reference to logos, however, a brand is more than just a logo. Some people mistakenly assume that a brand is its logo, no; a logo is a part of a brand’s identity. Here are some misconceptions about logos: A logo must be sophisticated; huh, a logo should be complex, that’s laughable, in fact, the simpler the better. A logo must reflect what the company does; huh, a logo should communicate the brand That is, not what the company does. A logo must have less colours; two colours should be enough. Huh, here again, a logo is not about being colorful or not. It focuses on how you choose to market your brand. A logo must either have symbols or name of the company in a text; huh, simply defy all odds and get your logo to represent your brand. Too many rules of do’s and don’ts may ruin your brand's logo. The bottom line is your logo is your differentiation mark, anyway you can make it stand out, do it! NB: This doesn’t mean design your logo yourself, get a professional graphic designer to do that for you. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books “Brands are not logos…” – Bernard Kelvin Clive Your Brand is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books<br /> <br /> <br /> Read more at http://bkc.name/brand-career-talk-career-strategist-sherri-thomas/#2Zo1i17JBGwJPD8z.99 Bernard Kelvin Clive full false 5:34 https://bkc.name/brand-career-talk-career-strategist-sherri-thomas/ Sun, 31 Jul 2016 16:34:47 +0000 http://bkc.name/?p=4703 Personal Branding and Career Building talk with Career Strategist Sherri Thomas Listen, learn and share this podcast interview I had with Sherri Thomas, Sherri Thomas is a Career Strategist, international speaker, award-winning author, and President of Career Coaching 360 (www.CareerCoaching360.com). She's helped thousands of executives and professionals change, re-brand, advance and take their career in a whole new direction. Author of award-winning book, "The Bounce Back - personal stories and strategies to you help you bounce back higher and faster after a layoff, re-org or career setback" was named 2013 best career book by Indie Book Awards. Also, author of "Career Smart - 5 Steps to a Powerful Personal Brand". Sherri is a champion of helping others thrive and live in their best career. AS a keynote speaker, she's spoken at conferences and events around the world including the United States, Malaysia, Israel, Ireland, Singapore, Canada, Mexico and Vietnam. Her career strategies have been published in the Wall St Journal, TIME Magazine, Smart Money magazine, the New York Daily News, Investors Business Daily, and many others. Throughout her career, Sherri has worked for three Fortune 500 Companies overseeing and holding various positions in marketing, IT, management training and development, and global communications. She successfully reinvented herself and transitioned into various job roles and industries including television, radio, finance, and high tech. Sherri began her career as a radio disc jockey in Phoenix and Monterey, and was one of the few women in the country to host her own morning show. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books Brand and Career Talk with Career Strategist Sherri Thomas Personal Branding and Career Building talk with Career Strategist Sherri Thomas<br /> <br /> Listen, learn and share this podcast interview I had with Sherri Thomas,<br /> <br /> Sherri Thomas is a Career Strategist, international speaker, award-winning author, and President of Career Coaching 360 (www.CareerCoaching360.com). She's helped thousands of executives and professionals change, re-brand, advance and take their career in a whole new direction.<br /> <br /> Author of award-winning book, "The Bounce Back - personal stories and strategies to you help you bounce back higher and faster after a layoff, re-org or career setback" was named 2013 best career book by Indie Book Awards. Also, author of "Career Smart - 5 Steps to a Powerful Personal Brand".<br /> <br /> Sherri is a champion of helping others thrive and live in their best career. AS a keynote speaker, she's spoken at conferences and events around the world including the United States, Malaysia, Israel, Ireland, Singapore, Canada, Mexico and Vietnam. Her career strategies have been published in the Wall St Journal, TIME Magazine, Smart Money magazine, the New York Daily News, Investors Business Daily, and many others.<br /> <br /> Throughout her career, Sherri has worked for three Fortune 500 Companies overseeing and holding various positions in marketing, IT, management training and development, and global communications. She successfully reinvented herself and transitioned into various job roles and industries including television, radio, finance, and high tech. Sherri began her career as a radio disc jockey in Phoenix and Monterey, and was one of the few women in the country to host her own morning show.<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 50:46 https://bkc.name/how-self-promote-without-boastful/ Tue, 19 Jul 2016 13:05:59 +0000 http://bkc.name/?p=4676 “An undiscovered genius has no value in the marketplace” ~ Bernard Kelvin Clive 5 Quick Ways to Self-Promote without being boastful.  With the above quote, we can get started. I believe you will agree with me that we all know one or two people who are so great at what they do, but are not known, or do not get the traction for their expertise as it should be, right? The point is that we are in an age where if you don’t show up consistently to let the world know what you have and the value you have to offer, you and your business may suffer from the competition. It requires that you promote yourself to the right audience, by letting them know what you do excellently. The challenge is that most people find it quite difficult to do this. Either they lack the confidence or have the fear of being labeled as proud. So, here are simple tips to enable you to promote yourself without being boastful: The first step is to be really great at what you do. Without that you will be only, deceiving yourself and the public, you may end up losing your credibility. So, be determined to work harder on your craft, be the best in your chosen field. That alone can push you through the pile to the top, you may gain ‘word-of-mouth’ advantage. The second way you can promote yourself is by using endorsements by reputable firms. Eg. Entrepreneur magazine calls him "the branding guru". Endorsements by reputable firms serve as a key to unlock the hearts of others. The third way you can self-promote yourself is by using testimonials by respectable people. Eg. “Kwame's keynote speeches are not just inspiring but practical with humor that makes his audience laugh their way through with well actionable advice" Paul McAllen, president of Coca-Cola Canada. Understand that people tend to believe what other prominent people say about you the more than when it comes from an untrusted person. The fourth way is by using the third person pronouns to describe yourself and your achievements. Eg. He has trained over 500 corporate staff in a period of 6months in brand positioning strategies. The Last quick thing you can do to promote yourself is to carry a ‘Business Card’. It may seem that a business card is old fashioned, hey NO! It simply does the talking for you in a flash. Ensure that you have your details, endorsements and expertise on it. Never attend a business or networking meeting without one. The bonus point is, write a book! Yes, write a book to share your expertise. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books How to Self-Promote without being boastful 5 Quick Ways to Self-Promote without being boastful. <br /> <br /> “An undiscovered genius has no value in the marketplace” ~ Bernard Kelvin Clive <br /> <br /> With the above quote, we can get started. I believe you will agree with me that we all know one or two people who are so great at what they do, but are not known, or do not get the traction for their expertise as it should be, right? <br /> <br /> The point is that we are in an age where if you don’t show up consistently to let the world know what you have and the value you have to offer, you and your business may suffer from the competition.<br /> <br /> It requires that you promote yourself to the right audience, by letting them know what you do excellently. <br /> <br /> The challenge is that most people find it quite difficult to do this. Either they lack the confidence or have the fear of being labeled as proud. <br /> <br /> So, here are simple tips to enable you to promote yourself without being boastful: <br /> <br /> 1. The first step is to be really great at what you do. Without that you will be only, deceiving yourself and the public, you may end up losing your credibility. So, be determined to work harder on your craft, be the best in your chosen field. That alone can push you through the pile to the top, you may gain ‘word-of-mouth’ advantage. <br /> <br /> 2. The second way you can promote yourself is by using endorsements by reputable firms. Eg. Entrepreneur magazine calls him "the branding guru". Endorsements by reputable firms serve as a key to unlock the hearts of others. <br /> <br /> 3. The third way you can self-promote yourself is by using testimonials by respectable people. Eg. “Kwame's keynote speeches are not just inspiring but practical with humor that makes his audience laugh their way through with well actionable advice" Paul McAllen, president of Coca-Cola Canada. Understand that people tend to believe what other prominent people say about you the more than when it comes from an untrusted person.<br /> <br /> 4. The fourth way is by using the third person pronouns to describe yourself and your achievements. Eg. He has trained over 500 corporate staff in a period of 6months in brand positioning strategies.<br /> <br /> 5. The Last quick thing you can do to promote yourself is to carry a ‘Business Card’. It may seem that a business card is old fashioned, hey NO! It simply does the talking for you in a flash. Ensure that you have your details, endorsements and expertise on it. Never attend a business or networking meeting without one. <br /> <br /> The bonus point is, write a book! Yes, write a book to share your expertise.<br /> Bernard Kelvin Clive Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of twenty-five published books. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana. Tel: +233244961121 | www.BKC.name <br /> Bernard Kelvin Clive full false 6:17 https://bkc.name/brand-customer-care-tips/ Sat, 09 Jul 2016 20:04:07 +0000 http://bkc.name/?p=4661 7 Ways to Help a Complaining Customer into a Complimenting Customer   Listen "To listen closely and reply well is the highest perfection we are able to attain in the art of conversation. " - Francois de La Rochefoucauld Respect “For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” ~ John Mackey Trust "To keep a customer demands as much skill as to win one." -American Proverb Reward "Customers may forget what you said but they'll never forget how you made them feel. " Deliver “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter Irresistible offers “Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell Relationships “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. “ ~ Doug Warner RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books Brand Customer Care Tips 7 Ways to Help a Complaining Customer into a Complimenting Customer<br /> <br /> <br /> <br /> Listen<br /> "To listen closely and reply well is the highest perfection we are able to attain in the art of conversation. " - Francois de La Rochefoucauld<br /> <br /> Respect<br /> “For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” ~ John Mackey<br /> <br /> Trust<br /> "To keep a customer demands as much skill as to win one." -American Proverb<br /> <br /> Reward<br /> "Customers may forget what you said but they'll never forget how you made them feel. "<br /> <br /> Deliver<br /> “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter<br /> <br /> Irresistible offers<br /> “Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell<br /> <br /> Relationships<br /> “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. “ ~ Doug Warner<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 7:47 https://bkc.name/5-things-leadership-crisis-jim-lukaszewski-americas-crisis-guru/ Wed, 29 Jun 2016 15:51:09 +0000 http://bkc.name/?p=4654 How to manage your brand and business in times of crisis. Listen to the interview I had with Jim Lukaszewski 5 Things Leadership Should Do in Crisis with Jim Lukaszewski America's crisis Guru James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) is one of America’s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America’s Crisis Guru®, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, constructive and principled perspectives. He has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action or activist opposition. He is known for taking a business approach rather than traditional PR strategies by teaching clients to take highly focused, ethically appropriate action. He is a consummate storyteller. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books Lukaszewski on Crisis Communication 5 Things Leadership Should Do in Crisis with Jim Lukaszewski America's crisis Guru
Listen to the interview I had with Jim Lukaszewski

5 Things Leadership Should Do in Crisis with Jim Lukaszewski America's crisis Guru

James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) is one of America’s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America’s Crisis Guru®, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, constructive and principled perspectives. He has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action or activist opposition. He is known for taking a business approach rather than traditional PR strategies by teaching clients to take highly focused, ethically appropriate action. He is a consummate storyteller.

RESOURCES:

Rebrand: The Ultimate Guide to Personal Branding

Bernard Kelvin Clive Amazon books

Lukaszewski on Crisis Communication]]> Bernard Kelvin Clive full false 32:55 https://bkc.name/snapchat-tips-brands/ Wed, 22 Jun 2016 08:12:00 +0000 http://bkc.name/?p=4649 One of the best platforms to use in establishing your expertise and#brand now as a Photographer is SnapChat. ~ Bernard Kelvin Clive In this episode I share some tips to help you use snapchat to expand your brands reach, Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It's free to download the app and free to send messages using it. It has become hugely popular in a very short space of time, especially with young people. Infographic How Snapchat Can Expand Your Brand [Infographic] Snapchat Tips for Brands One of the best platforms to use in establishing your expertise and#brand now as a Photographer is SnapChat. ~ Bernard Kelvin Clive<br /> <br /> In this episode I share some tips to help you use snapchat to expand your brands reach,<br /> <br /> Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It's free to download the app and free to send messages using it. It has become hugely popular in a very short space of time, especially with young people.<br /> <br /> Infographic<br /> <br /> How Snapchat Can Expand Your Brand [Infographic]<br /> How Snapchat Can Expand Your Brand [Infographic] Bernard Kelvin Clive full false 10:34 https://bkc.name/protect-brand-online-identity-theft/ Mon, 13 Jun 2016 20:33:48 +0000 http://bkc.name/?p=4639 8 Ways to Protect Yourself Online Identity theft: "When one’s personal information is stolen and used by an imposter to gain an advantage."   Don't share your passwords and change your password often Avoid visiting fake sites, pornographic sites and be warned about Phishing sites. Don't share any private information that you wouldn’t want remembered later. Always verify and buy from trusted and secure sites. Monitor your  brand name online, Use tools like Google Alerts Don't share your credit card details, SSN with anyone. Browse safely, clear your browser history/cache. Consider browsing using VPN or OpenDNS Check your privacy settings on all your social media pages to enable maximum security. Bernard Kelvin Clive is a Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author with twenty published books. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana.  www.BKC.name  Identity theft infographic How to Protect Your Brand Online - Identity Theft 8 Ways to Protect Yourself Online<br /> <br /> Identity theft: When one’s personal information is stolen and used by an imposter to gain an advantage. <br /> 1. Don't share your passwords and change your password often<br /> 2. Avoid visiting fake sites, pornographic sites and be warned about Phishing sites.<br /> 3. Don't share any private information that you wouldn’t want remembered later.<br /> 4. Always verify and buy from trusted and secure sites.<br /> 5. Monitor your brand name online, Use tools like Google Alerts<br /> 6. Don't share your credit card details, SSN with anyone.<br /> 7. Browse safely, clear your browser history/cache. Consider browsing using VPN or OpenDNS<br /> 8. Check your privacy settings on all your social media pages to enable maximum security.<br /> <br /> Bernard Kelvin Clive is a Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author with twenty published books. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana. www.BKC.name <br /> Bernard Kelvin Clive full false 6:41 https://bkc.name/branding-tom-schwab/ Tue, 07 Jun 2016 14:57:42 +0000 http://bkc.name/?p=4635 "You have to go where your customers are" In this episode I had a chat with Tom Schwab (digital marketing engineer ) on branding and digital marketing. Listen and learn and for the resources mentioned visit http://interviewvalet.com/branding/ RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books Branding with Tom Schwab "You have to go where your customers are"<br /> <br /> In this episode I had a chat with Tom Schwab (digital marketing engineer )<br /> <br /> on branding and digital marketing.<br /> <br /> Listen and learn and for the resources mentioned visit<br /> <br /> <br /> <br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 40:24 https://bkc.name/building-ceo-brand/ Tue, 31 May 2016 16:57:09 +0000 http://bkc.name/?p=4630 10 CEO Branding Tips (Infographic) How to build an Influential Digital Presence for your Brand and Business “Branding is the ability to constantly create a perception in the minds of your audience/market that there is no product/service that meet their needs and wants by providing distinct value like yours” ~ Bernard Kelvin Clive To begin with note that where the CEOs personal vision doesn't align with the company's vision the brand will eventually fail. You are the first brand ambassador of your firm Your personal brand is as important as your corporate brand Communicate your brand's value in simple English. (Simplify) succinctly Wear your brand daily Find out how consumers perceive your brand Know what people like most and dislike about your brand Invest in Employer Branding Never neglect Social Media as part of your brand LinkedIn is a MUST for CEOs) Your private and public life are interrelated as long as you are the head. Stay transparent, stay trusted! Bernard Kelvin Clive is Personal Branding Coach/ Amazon bestselling author of “How to Repair Your Broken Brand & Manage Your Reputation” plus over twenty-five published books. CEO Branding Tips Building Your CEO Brand 10 CEO Branding Tips<br /> <br /> How to build an Influential Digital Presence for your Brand and Business<br /> <br /> “Branding is the ability to constantly create a perception in the minds of your audience/market that there is no product/service that meet their needs and wants by providing distinct value like yours” ~ Bernard Kelvin Clive<br /> <br /> To begin with note that where the CEOs personal vision doesn't align with the company's vision the brand will eventually fail.<br /> <br /> <br /> <br /> <br /> You are the first brand ambassador of your firm<br /> Your personal brand is as important as your corporate brand<br /> Communicate your brand's value in simple English. (Simplify) succinctly<br /> Wear your brand daily<br /> Find out how consumers perceive your brand<br /> Know what people like most and dislike about your brand<br /> Invest in Employer Branding<br /> Never neglect Social Media as part of your brand LinkedIn is a MUST for CEOs)<br /> Your private and public life are interrelated as long as you are the head.<br /> Stay transparent, stay trusted!<br /> Bernard Kelvin Clive is Personal Branding Coach/ Amazon bestselling author of “How to Repair Your Broken Brand & Manage Your Reputation” plus over twenty-five published books.<br /> <br /> CEO Branding Tips<br /> CEO Branding Tips Bernard Kelvin Clive full false 7:53 https://bkc.name/philosophy-of-builders/ Mon, 23 May 2016 08:41:02 +0000 http://bkc.name/?p=4625 What does it take to be great? In this episode we discuss 'The Philosophy Of Builders" The factors that lead to prosperity and happiness have changed little through the ages. From the lives of accomplished men and women, we can extract the three principles they have used to build a better future: self-reliance, tolerance, and entrepreneurship. // // a.mxe)&&f){a.ec++;a.ter.push(f);b=b||{};var c=f.logLevel||b.logLevel;c&&c!=k||a.ecf++;b.pageURL=""+(d.location?d.location.href:"");b.logLevel=c;b.attribution=f.attribution||b.attribution;a.erl.push({ex:f,info:b})}}function h(a,b,d,e,g){c.ueLogError({m:a,f:b,l:d,c:""+e,err:g,fromOnError:1,args:arguments},g?{attribution:g.attribution,logLevel:g.logLevel}:void 0);return!1}var k="FATAL",a={ec:0,ecf:0,pec:0,ts:0,erl:[],ter:[],mxe:50,startTimer:function(){a.ts++; setInterval(function(){c.ue&&a.pec (function(g){var a=g.ue;a.cv={};a.cv.scopes={};a.count=function(b,e,c){var d={},f=a.cv;d.counter=b;d.value=e;d.t=a.d();c&&c.scope&&(f=a.cv.scopes[c.scope]=a.cv.scopes[c.scope]||{},d.scope=c.scope);if(void 0===e)return f[b];f[b]=e;b=0;c&&c.bf&&(b=1);a.clog&&0===b?a.clog(d,"csmcount",{bf:b}):a.log&&a.log(d,"csmcount",{c:1,bf:b})};a.count("baselineCounter2",1)})(ue_csm); var ue_hoe=+new Date(); // ]]>// The philosophy of builders: How to build a great future with the pieces from your past.// // c.length&&(g=c,document.cookie="csm-hit="+c+("|"+ +new Date)+l+"; path=/")}function m(){g=0}function k(b){!0===d[a.pageViz.propHid]?g=0:!1===d[a.pageViz.propHid]&&e({type:"visible"})}var l="; expires="+(new Date(+new Date+6048E5)).toGMTString(),g,b=h.ue_tbpv,a=h.ue||{},f=b&&a.pageViz&&a.pageViz.event&&a.pageViz.propHid;a.attach&&(a.attach("click", e),a.attach("keyup",e),f&&4!=b&&5!=b||(a.attach("focus",e),a.attach("blur",m)),f&&a.attach(a.pageViz.event,k,d),!f||3!=b&&5!=b||k({}));a.aftb=1})(ue_csm,document); (function(g,c,h){function e(a,d,b){a&&a.indexOf&&0===a.indexOf("http")&&0!==a.indexOf("https")&&!k[a]&&(b=p&&b?l(b):"N/A",c.ueLogError&&c.ueLogError({message:q+d+" : "+a,logLevel:r},{attribution:b}),k[a]=1,m++)}function f(a,d){if(a&&d)for(var b=0;b Philosophy of Builders What does it take to be great?<br /> <br /> In this episode we discuss 'The Philosophy Of Builders"<br /> <br /> The factors that lead to prosperity and happiness have changed little through the ages. From the lives of accomplished men and women, we can extract the three principles they have used to build a better future: self-reliance, tolerance, and entrepreneurship.<br /> The philosophy of builders: How to build a great future with the pieces from your past.<br /> My guest, JOHN VESPASIAN is the author of seven books about rational living, including "When Everything Fails, Try This" (2009), "Rationality Is the Way to Happiness" (2009), "The Philosophy of Builders: How to Build a Great Future with the Pieces from Your Past" (2010), "The 10 Principles of Rational Living" (2012), "Rational Living, Rational Working: How to Make Winning Moves When Things Are Falling Apart" (2013), "Consistency: The Key to Permanent Stress Relief" (2014), and "On Becoming Unbreakable: How Normal People Become Extraordinarily Self-Confident" (2015).<br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 31:20 https://bkc.name/use-whatsapp-productively/ Mon, 16 May 2016 07:30:13 +0000 http://bkc.name/?p=4618 7 Ways to Cut through WhatsApp Noise to be Noticed #rebrand   How do you stay productive in a world of busy buzzing devices vying for your attention every second; it’s time to switch!   Don't put everyone in your broadcast list: People find that intruding and annoying. If you have a worthy cause, ask permission from your contacts first.   Don't add your Influencers/Mentors into your groups or broadcast list without their permission. In fact they don't even need to be in your groups or broadcast list. Respect their time and connection.   Let's face it most WhatsApp groups are just making lots of noise with no or less value. How do you expect to have effective communication with 50 to 100 people in a group? That is enough noise, if each person is to comment on a post.  Do this evaluate your existing groups and exit some of them, you have nothing really to lose. Your productivity matters!   With regards to having Influencers/Mentors in your WhatsApp contacts: to win their hearts and be in their good books, don't bug them with your trivial stuff I.e. "Hello sir, check my latest song, joke, poem, article and give me your views" like seriously? Again your daily or weekly motivational messages, devotions, poems etc may be beneficial but we all don't want them, seek permission before you spam. Build a long time relationship with them before asking for favours.   Promotions: WhatsApp can be a good promotional tool if used properly. Avoid contact sharing on images and videos of your programs and products. Survey indicates it irritates many people. Instead build good rapport with others. This is what I do: while others broadcast and spam daily, I make a minimum of 30 connections with my whatsapp contacts daily. Not selling or promoting anything rather asking them of their health, life and family. Sometimes that all they need. Offer value.   The hard truth: use good grammar and avoid all these shorthands(acronyms) and jargons. Be polite and formal as much as possible.   Relax and have fun, don't take this 'last seen, last read' etc stuff too seriously. The fact that someone is online doesn't mean they should chat with you, respect their decisions. Be honest to yourself and others and remember the Law of Sowing & Reaping :)     Hope this has been helpful, share it with others sparingly. whatsapp infographic on productivity How to Use WhatsApp More Productively (Infographic) 7 Ways to Cut through WhatsApp Noise to be Noticed #rebrand<br /> <br /> <br /> <br /> How do you stay productive in a world of busy buzzing devices vying for your attention every second; it’s time to switch!<br /> <br /> <br /> <br /> Don't put everyone in your broadcast list: People find that intruding and annoying. If you have a worthy cause, ask permission from your contacts first.<br /> <br /> <br /> Don't add your Influencers/Mentors into your groups or broadcast list without their permission. In fact they don't even need to be in your groups or broadcast list. Respect their time and connection.<br /> <br /> <br /> Let's face it most WhatsApp groups are just making lots of noise with no or less value. How do you expect to have effective communication with 50 to 100 people in a group? That is enough noise, if each person is to comment on a post. Do this evaluate your existing groups and exit some of them, you have nothing really to lose. Your productivity matters!<br /> <br /> <br /> With regards to having Influencers/Mentors in your WhatsApp contacts: to win their hearts and be in their good books, don't bug them with your trivial stuff I.e. "Hello sir, check my latest song, joke, poem, article and give me your views" like seriously? Again your daily or weekly motivational messages, devotions, poems etc may be beneficial but we all don't want them, seek permission before you spam. Build a long time relationship with them before asking for favours. <br /> <br /> <br /> Promotions: WhatsApp can be a good promotional tool if used properly. Avoid contact sharing on images and videos of your programs and products. Survey indicates it irritates many people. Instead build good rapport with others. This is what I do: while others broadcast and spam daily, I make a minimum of 30 connections with my whatsapp contacts daily. Not selling or promoting anything rather asking them of their health, life and family. Sometimes that all they need. Offer value.<br /> <br /> <br /> The hard truth: use good grammar and avoid all these shorthands(acronyms) and jargons. Be polite and formal as much as possible. <br /> <br /> <br /> Relax and have fun, don't take this 'last seen, last read' etc stuff too seriously. The fact that someone is online doesn't mean they should chat with you, respect their decisions. Be honest to yourself and others and remember the Law of Sowing & Reaping :)<br /> <br /> <br /> <br /> <br /> Hope this has been helpful, share it with others sparingly.<br /> Bernard Kelvin Clive full false 8:09 https://bkc.name/3-things-brand/ Mon, 09 May 2016 08:24:52 +0000 http://bkc.name/?p=4613 “Audience engagement is critical to the survival of your brand; if you don't engage them you endanger your brand. It's social interaction.” ― Bernard Kelvin Clive Why you must know what you bring to the marketplace... In this episode I interview John Bonacci an influence coach, as we discuss branding and marketing, the little things that boosts businesses. Listen, learn and share. Display Photo by Gavin Whitner RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books 3 Things to Do for Your Brand “Audience engagement is critical to the survival of your brand; if you don't engage them you endanger your brand. It's social interaction.” ― Bernard Kelvin Clive<br /> <br /> Why you must know what you bring to the marketplace...<br /> <br /> In this episode I interview John Bonacci an influence coach, as we discuss branding and marketing, the little things that boosts businesses.<br /> <br /> Listen, learn and share.<br /> <br /> <br /> Bernard Kelvin Clive full false 28:35 https://bkc.name/startup-brands-can-survive-digital-disruptive-age/ Tue, 03 May 2016 08:00:16 +0000 http://bkc.name/?p=4604 How Startup Brands Can Survive in the Digital Disruptive Age   The four C’s that SMSs and Startup Brands must utilize to make it in this age;     Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs. Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested and trusted; the fact that content is required doesn’t imply throwing unverified, untrusted information out there.   Connection: the first stage is to have relevant, trusted, timely content. The next step is to build meaningful connection with your audience; that is your market, fans and followers. Businesses thrive on relationships. Take time to build key relationships. Having great content that doesn’t resonate with your audience is futile, so by constantly engaging with your audience you will better understand their needs and wants which will enable you provide tailored made solutions for them.   Contacts: from your connection you step up your game by establishing key contacts; connecting with influential people who can help push your business/brand to the next level. Some of them are the gatekeepers in the industry which you seek to penetrate, without them it will be difficult to breakthrough such barriers. Your contacts are the people who have the ability and capacity to help you in various ways. They are influential in their various fields. Take time to make such contacts.   Contracts: your contacts should enable you get other clients, repeat business, and contracts. This is the last stage of the process of sustaining your business/brand in this age. Businesses exist to make profit (whatever that means to your business). Most often than not, it’s your contacts that will lead you to your contracts. That is to say your key relationships/influencers are the ones who will bring business to you. If you build this properly, your business will thrive, if not you will be firing arrows without hitting your target.   In conclusion, take note that big brands can readily afford mass media promotion to compete with price but as a small business owner and startup, focus on delivering outstanding offer with excellent customer experience to win. To survive in business today requires that you keep this cycle running constantly; to have something of value to offer – content, to build a bridge with your content – connection, to connect with key influencers – contacts, to get income coming through them – contracts. Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty-five published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name          How Startup Brands Can Survive in the Digital Disruptive Age How Startup Brands Can Survive in the Digital Disruptive Age<br /> <br /> <br /> <br /> The four C’s that SMSs and Startup Brands must utilize to make it in this age;<br /> <br /> <br /> <br /> <br /> <br /> Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs.<br /> Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested and trusted; the fact that content is required doesn’t imply throwing unverified, untrusted information out there.<br /> <br /> <br /> <br /> Connection: the first stage is to have relevant, trusted, timely content. The next step is to build meaningful connection with your audience; that is your market, fans and followers. Businesses thrive on relationships. Take time to build key relationships. Having great content that doesn’t resonate with your audience is futile, so by constantly engaging with your audience you will better understand their needs and wants which will enable you provide tailored made solutions for them.<br /> <br /> <br /> Contacts: from your connection you step up your game by establishing key contacts; connecting with influential people who can help push your business/brand to the next level. Some of them are the gatekeepers in the industry which you seek to penetrate, without them it will be difficult to breakthrough such barriers. Your contacts are the people who have the ability and capacity to help you in various ways. They are influential in their various fields. Take time to make such contacts.<br /> <br /> <br /> Contracts: your contacts should enable you get other clients, repeat business, and contracts. This is the last stage of the process of sustaining your business/brand in this age. Businesses exist to make profit (whatever that means to your business). Most often than not, it’s your contacts that will lead you to your contracts. That is to say your key relationships/influencers are the ones who will bring business to you. If you build this properly, your business will thrive, if not you will be firing arrows without hitting your target.<br /> <br /> <br /> In conclusion, take note that big brands can readily afford mass media promotion to compete with price but as a small business owner and startup, focus on delivering outstanding offer with excellent customer experience to win. To survive in business today requires that you keep this cycle running constantly; to have something of value to offer – content, to build a bridge with your content – connection, to connect with key influencers – contacts, to get income coming through them – contracts.<br /> <br /> Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty-five published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name <br /> <br /> <br /> <br /> <br /> <br /> <br /> Bernard Kelvin Clive full false 7:37 https://bkc.name/artiste-branding-lessons-shatta-wale/ Wed, 27 Apr 2016 21:24:12 +0000 http://bkc.name/?p=4607 Artiste Branding Lessons from Shatta Wale In this episode we look at Personal Branding from a different perspective. #Music The 7 Laws Of Shatta Wale By Bernard Kelvin Clive & Jeremiah Buabeng    Shatta Wale is a household name. No debating that. Before you start a long argument about your position on his brand and influence, pause and read what these thinkers/professional speakers Bernard Kelvin Clive and Jeremiah Buabeng have to say about the phenomenon that is Shatta Wale.   The Law of Controversy: if I can stir a controversy at every unique point in time, I can keep my name on the lips of the Ghanaian on the street and therefore sustain my name recognition and my relevance. That's it! The Shatta brand thrives on controversy. And he doesn't fail to deliver one every now and then for our entertainment and for his profit.   The Law of Anti-Establishment: Wale is not unaware of growing public sentiment against institutions such as Charterhouse. He takes advantage of it by calling them out for a duel every now and then and posturing as the victim. Does it work? You bet!    The Law of Disruptive marketing: he, unlike, other artistes always knows how to start top of mind and get the media to keep talking about him. In that way he thrives. He uses his cunning disrupting ways to break the news about his music and movements. Thinking about the fake Adidas move? Yeah! You have got the drift now! A savvy business man, he is!   The Law of the Rebrand: When the first brand isn't working, rebrand! Wale strategically and successfully rebranded from the then 'Bandana' brand that failed to attract him the needed clout to the much widely revered brand  "Shatta Wale".  His rebranding is arguably the most successful by any contemporary artist. It has worked wonders and still thriving. He didn't only secure a name rebrand, but also devised a strategy to annex his genre of music - dancehall.    The Law of the Tribe: he has built an enormous tribe - The Shatta Movement (SM), something most brands, his predecessors and even peers couldn't build or manage. He has a raving fan base that has become his core tool to push his brand to the masses and consequently to the top. A strategy emerging artistes must learn and adopt but of course one that takes genius to execute.   The Law of Unconventional: it's the 21st century, folks, and you can't capture people's imagination if you are doing what everybody does. So Shatta's response to this is: be unconventional! Break the rules! Challenge everything the people are used to seeing and hearing. Some will hate you but that hate will still fuel your fame and keep you on top of your game! It's a formidable Shatta law and it works!!!    The Law of the Ghetto: Shatta is popular for the same PRINCIPLE that made Peace FM worked; he reaches out to the masses, the people on the street, the ghetto. If you a Harvard-schooled prim and proper person, Shatta will likely not be your man. Unfortunately, for you, people like you are in the minority. The majority are on the street. He identifies with hustlers; people who have no strategy to succeed and are counting on their street smarts and aggressiveness to push them to the top.   So there they are, the 7 laws of Shatta Wale. Now, let the controversy begin.   "If you build a solid brand, even when you wear 'FAKE' it will be hot 'CAKE', because you have raving fans who will defend it to their death!" ¬ Bernard Kelvin Clive   Artiste Branding - Lessons from Shatta Wale Artiste Branding Lessons from Shatta Wale<br /> <br /> In this episode we look at Personal Branding from a different perspective. #Music<br /> <br /> The 7 Laws Of Shatta Wale<br /> <br /> By Bernard Kelvin Clive & Jeremiah Buabeng <br /> <br /> <br /> <br /> Shatta Wale is a household name. No debating that. Before you start a long argument about your position on his brand and influence, pause and read what these thinkers/professional speakers Bernard Kelvin Clive and Jeremiah Buabeng have to say about the phenomenon that is Shatta Wale. <br /> <br /> <br /> <br /> The Law of Controversy: if I can stir a controversy at every unique point in time, I can keep my name on the lips of the Ghanaian on the street and therefore sustain my name recognition and my relevance. That's it! The Shatta brand thrives on controversy. And he doesn't fail to deliver one every now and then for our entertainment and for his profit. <br /> <br /> <br /> The Law of Anti-Establishment: Wale is not unaware of growing public sentiment against institutions such as Charterhouse. He takes advantage of it by calling them out for a duel every now and then and posturing as the victim. Does it work? You bet! <br /> <br /> <br /> The Law of Disruptive marketing: he, unlike, other artistes always knows how to start top of mind and get the media to keep talking about him. In that way he thrives. He uses his cunning disrupting ways to break the news about his music and movements. Thinking about the fake Adidas move? Yeah! You have got the drift now! A savvy business man, he is! <br /> <br /> <br /> The Law of the Rebrand: When the first brand isn't working, rebrand! Wale strategically and successfully rebranded from the then 'Bandana' brand that failed to attract him the needed clout to the much widely revered brand "Shatta Wale". His rebranding is arguably the most successful by any contemporary artist. It has worked wonders and still thriving. He didn't only secure a name rebrand, but also devised a strategy to annex his genre of music - dancehall. <br /> <br /> <br /> The Law of the Tribe: he has built an enormous tribe - The Shatta Movement (SM), something most brands, his predecessors and even peers couldn't build or manage. He has a raving fan base that has become his core tool to push his brand to the masses and consequently to the top. A strategy emerging artistes must learn and adopt but of course one that takes genius to execute. <br /> <br /> <br /> The Law of Unconventional: it's the 21st century, folks, and you can't capture people's imagination if you are doing what everybody does. So Shatta's response to this is: be unconventional! Break the rules! Challenge everything the people are used to seeing and hearing. Some will hate you but that hate will still fuel your fame and keep you on top of your game! It's a formidable Shatta law and it works!!!<br /> <br /> <br /> The Law of the Ghetto: Shatta is popular for the same PRINCIPLE that made Peace FM worked; he reaches out to the masses, the people on the street, the ghetto. If you a Harvard-schooled prim and proper person, Shatta will likely not be your man. Unfortunately, for you, people like you are in the minority. The majority are on the street. He identifies with hustlers; people who have no strategy to succeed and are counting on their street smarts and aggressiveness to push them to the top. <br /> <br /> <br /> So there they are, the 7 laws of Shatta Wale. Now, let the controversy begin. <br /> <br /> <br /> <br /> "If you build a solid brand, even when you wear 'FAKE' it will be hot 'CAKE', because you have raving fans who will defend it to their death!" ¬ Bernard Kelvin Clive<br /> Bernard Kelvin Clive full false 6:42 https://bkc.name/brand-integrity-10-ways-may-losing-brand-integrity/ Fri, 15 Apr 2016 14:35:11 +0000 http://bkc.name/?p=4597 10 Ways You May be Losing Your Brand Integrity   Check no.7 it’s scary My definition Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).   As Wikipedia has it “Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistent moral and ethical standards.”   “If the gap between the projected image and the reality of the customer experience widens, customers smell hypocrisy.” ~ Ballantyne and Aitken (2007, p. 366)   That is to say when the promised value is under delivered and there is no synchronization, then there is a brand integrity issue.   Now take a look at ways that you may be compromising on your brand integrity.   Not having the means to be reached by customers: To stay in business you must have means to be reached by potential clients and existing customers, if not you stand the risk of losing your business to your competitors. Customers want to reach you buy a click of a button, a call, social media, etc. Make it easy to be reachable.   Ignoring feedbacks: Feedbacks are ways to assess your brand’s performance, to correct the wrongs and project the rights. It is a continues cycle to strengthen your brand.   Ignoring the use of Social Media: Doing business in this age without social media presence is almost an error, (depends on the type of business you are into), however having a strong social media presence enhances your business in many ways. Most often than not, it’s the quickest way customers can give you feedback on your brand.   Reacting to feedbacks instead of responding appropriately: Gathering feedbacks for feedbacks sake doesn’t do you any good. It’s your commitment to work with those feedbacks that matters. Not reacting in anger when it’s not in your favour is a great skill to develop.  Learn to be patient and respond positively to feedbacks   Putting up an Arrogant attitude: It’s okay to defend your products and services but note that you are in business to serve, to meet the needs of others. Place people first, accept corrections when you err to help make your brand better.   Trying to please everyone: You are not in business to serve everyone, period!   Not being specific; what you stand for, who your audience are: You must know specifically what your brand represents and the unique audience you serve, if not your brand will easily lose its value by spreading too thin.   Hyping instead of helping: As the noise increases in advertisement and promotion; a brands goal is to be seen and heard and then be patronized. Hyping your product just to reach your audience won’t do you much good; instead focus on helping, meeting the needs of your market.   Promising one thing and delivering another: Simply say what you mean and mean what you say. Keep your brand promise always, don’t over promise and under deliver.   Not having a company culture; personal or corporate guiding values. Your personal and or your corporate brand values are critical guiding principles to the survival of your brand. You should constantly hold it to be true. Remember like I always say; “If you can’t be trusted you have no business” Bernard Kelvin Clive (Author & Host of Rebrand 2016 Summit) 10 Ways You May be Losing Your Brand Integrity 10 Ways You May be Losing Your Brand Integrity<br /> <br /> <br /> <br /> Check no.7 it’s scary<br /> My definition<br /> <br /> Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).<br /> <br /> <br /> <br /> As Wikipedia has it “Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistent moral and ethical standards.”<br /> <br /> <br /> <br /> “If the gap between the projected image and the reality of the customer experience widens, customers smell hypocrisy.” ~ Ballantyne and Aitken (2007, p. 366)<br /> <br /> <br /> <br /> That is to say when the promised value is under delivered and there is no synchronization, then there is a brand integrity issue.<br /> <br /> <br /> <br /> Now take a look at ways that you may be compromising on your brand integrity.<br /> <br /> <br /> <br /> Not having the means to be reached by customers:<br /> To stay in business you must have means to be reached by potential clients and existing customers, if not you stand the risk of losing your business to your competitors. Customers want to reach you buy a click of a button, a call, social media, etc. Make it easy to be reachable.<br /> <br /> <br /> <br /> Ignoring feedbacks:<br /> Feedbacks are ways to assess your brand’s performance, to correct the wrongs and project the rights. It is a continues cycle to strengthen your brand.<br /> <br /> <br /> <br /> Ignoring the use of Social Media:<br /> Doing business in this age without social media presence is almost an error, (depends on the type of business you are into), however having a strong social media presence enhances your business in many ways. Most often than not, it’s the quickest way customers can give you feedback on your brand.<br /> <br /> <br /> <br /> Reacting to feedbacks instead of responding appropriately:<br /> Gathering feedbacks for feedbacks sake doesn’t do you any good. It’s your commitment to work with those feedbacks that matters. Not reacting in anger when it’s not in your favour is a great skill to develop. Learn to be patient and respond positively to feedbacks<br /> <br /> <br /> <br /> Putting up an Arrogant attitude:<br /> It’s okay to defend your products and services but note that you are in business to serve, to meet the needs of others. Place people first, accept corrections when you err to help make your brand better.<br /> <br /> <br /> <br /> Trying to please everyone:<br /> You are not in business to serve everyone, period!<br /> <br /> <br /> <br /> Not being specific; what you stand for, who your audience are:<br /> You must know specifically what your brand represents and the unique audience you serve, if not your brand will easily lose its value by spreading too thin.<br /> <br /> <br /> <br /> Hyping instead of helping:<br /> As the noise increases in advertisement and promotion; a brands goal is to be seen and heard and then be patronized. Hyping your product just to reach your audience won’t do you much good; instead focus on helping, meeting the needs of your market.<br /> <br /> <br /> <br /> Promising one thing and delivering another:<br /> Simply say what you mean and mean what you say. Keep your brand promise always, don’t over promise and under deliver.<br /> <br /> <br /> <br /> Not having a company culture; personal or corporate guiding values.<br /> Your personal and or your corporate brand values are critical guiding principles to the survival of your brand. You should constantly hold it to be true.<br /> <br /> Remember like I always say; “If you can’t be trusted you have no business”<br /> <br /> Bernard Kelvin Clive<br /> <br /> (Author & Host of Rebrand 2016 Summit) Bernard Kelvin Clive full false 7:54 https://bkc.name/7-strategies-secure-dream-job/ Fri, 08 Apr 2016 07:30:15 +0000 http://bkc.name/?p=4591 7 Strategies to Secure Your Dream Job Looking for a job? Guess what? "Almost half of the 10 million graduates churned out of the over 668 universities in Africa yearly do not get jobs" - Kelvin Balogun, President of Coca-Cola, Central, East and West Africa How do you stand out from the masses, and pursue your dream career? The #Solution "7 Strategies to Secure Your Dream Job" - Bernard Kelvin Clive In this episode I share with you part1 of the Alumni Career Webinar I had recently, listen, learn and go make it happen! 7 Strategies to Secure Your Dream Job 7 Strategies to Secure Your Dream Job<br /> <br /> Looking for a job? Guess what?<br /> <br /> "Almost half of the 10 million graduates churned out of the over 668 universities in Africa yearly do not get jobs" - Kelvin Balogun, President of Coca-Cola, Central, East and West Africa<br /> <br /> How do you stand out from the masses, and pursue your dream career?<br /> <br /> The #Solution "7 Strategies to Secure Your Dream Job" - Bernard Kelvin Clive<br /> <br /> In this episode I share with you part1 of the Alumni Career Webinar I had recently, listen, learn and go make it happen!<br /> Bernard Kelvin Clive full false 45:36 https://bkc.name/10-things-must-protect-online-reputation/ Sat, 26 Mar 2016 13:19:40 +0000 http://bkc.name/?p=4584 Reputation is the opinion people have developed of you based on their interaction with you, your brand or your products and services. 10 things You Must Do to Protect Your Online Reputation Monitor your brand using Google Alerts Get a professionally designed Brand Identify: Logo, taglines, colors Register your brand name: Trademark, Copyright Register a domain name Get a personal/business website Customize your Social Media URLs Utilize SEO and employ the services of a professional Public Relations Company. Use Live events/ Networking as an opportunity to promote your brand Use Brand Ambassadors/Advocates to promote your brand Charity/Give:, give and give RESOURCES: Reputation Management: How to Recover, Repair and Protect Your Brand Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books 10 things You Can Do to Protect Your Online Reputation Reputation is the opinion people have developed of you based on their interaction with you, your brand or your products and services.<br /> <br /> 10 things You Must Do to Protect Your Online Reputation<br /> <br /> Monitor your brand using Google Alerts<br /> Get a professionally designed Brand Identify: Logo, taglines, colors<br /> Register your brand name: Trademark, Copyright<br /> Register a domain name<br /> Get a personal/business website<br /> Customize your Social Media URLs<br /> Utilize SEO and employ the services of a professional Public Relations Company.<br /> Use Live events/ Networking as an opportunity to promote your brand<br /> Use Brand Ambassadors/Advocates to promote your brand<br /> Charity/Give:, give and give<br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 7:56 https://bkc.name/7-branding-lessons-joseph-learnt/ Sat, 19 Mar 2016 14:23:15 +0000 http://bkc.name/?p=4582 7 Biblical Branding Lessons Joseph Learnt on his way to Global Influence Influence is the ability to cause change From the good old book, the Bible. The Book of Genesis Chapter Thirty Seven Not to speak too quickly Not to share his dreams with every one Not understanding and studying the meaning of dreams earlier enough Not having a mentor/ coach Not to trust too quickly Not to depend on the promises of men Not to be self-conceited Excerpts from the book “Biblical Branding Lessons” by Bernard Kelvin Clive RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books 7 Branding Lessons Joseph Learnt on His way to Global Influence 7 Biblical Branding Lessons Joseph Learnt on his way to Global Influence<br /> <br /> Influence is the ability to cause change<br /> <br /> From the good old book, the Bible. The Book of Genesis Chapter Thirty Seven<br /> <br /> Not to speak too quickly<br /> Not to share his dreams with every one<br /> Not understanding and studying the meaning of dreams earlier enough<br /> Not having a mentor/ coach<br /> Not to trust too quickly<br /> Not to depend on the promises of men<br /> Not to be self-conceited<br /> Excerpts from the book “Biblical Branding Lessons” by Bernard Kelvin Clive<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 8:32 https://bkc.name/12-ways-to-create-more-brand-awareness/ Wed, 09 Mar 2016 07:52:03 +0000 http://bkc.name/?p=4569   12 Ways to Create Brand Awareness Focus on building long-term relationships than a quick sale. Put your audience first, not money first, consider giving value always Give your best content out for FREE; you will be spreading good karma Celebrate your fans/follows/audience on social media; they will spread your brand info. Build trust and always deliver on your promise value. Make your tagline/slogan memorable. Make it visible at most places. Create your own term/word which can be associated with your brand. Crave word of mouth promotion from your audience; it is still one of the best forms of advertisement. Wow your audience and they will spread the word about your brand. Say ‘thank you’ more frequently in many ways; use a card, use email, use tweet, post, etc Use your brand logo on most of your products, make it visible but don’t make it messy Be proactive, try out new things all the time, and don’t follow the masses. Being normal is too predictable for your brand, so stand out, dare to do something positively weird to promote your brand. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books 12 Ways to Create More Brand Awareness "Instead of overly seeking to get more 'likes' and 'followers' on social media seek to build trust lasting relationships" --- Bernard Kelvin Clive<br /> <br /> likes_relationships_quote<br /> <br /> 12 Ways to Create Brand Awareness<br /> <br /> Focus on building long-term relationships than a quick sale.<br /> Put your audience first, not money first, consider giving value always<br /> Give your best content out for FREE; you will be spreading good karma<br /> Celebrate your fans/follows/audience on social media; they will spread your brand info.<br /> Build trust and always deliver on your promise value.<br /> Make your tagline/slogan memorable. Make it visible at most places.<br /> Create your own term/word which can be associated with your brand.<br /> Crave word of mouth promotion from your audience; it is still one of the best forms of advertisement. Wow your audience and they will spread the word about your brand.<br /> Say ‘thank you’ more frequently in many ways; use a card, use email, use tweet, post, etc<br /> Use your brand logo on most of your products, make it visible but don’t make it messy<br /> Be proactive, try out new things all the time, and don’t follow the masses.<br /> Being normal is too predictable for your brand, so stand out, dare to do something positively weird to promote your brand.<br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive Amazon books Bernard Kelvin Clive full false 8:45 https://bkc.name/dont-lose-your-creativity-awakening-the-author-in-you-with-joanna-penn/ Wed, 24 Feb 2016 18:08:00 +0000 http://bkc.name/?p=4564 “But then why do we write if not to tackle the fears that others look to us to conquer?” ― J.F. Penn In this episode the award wining author Joanna Penn shares insight into book publishing and marketing fiction and non-fiction books. Joanna Penn is a NY Times & USA Today Bestselling Thriller Author Listen and learn how to: Turn on your creative juices flowing Write and publish your ebooks Market your books Generate multiple streams of income RESOURCES: JFPenn.com Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books Audion Book: Idea Bank   Don't lose your Creativity - Awakening the Author in You with Joanna Penn <br /> In this episode the award wining author Joanna Penn shares insight into book publishing and marketing both fiction and non-fiction books.<br /> <br /> Joanna Penn is a NY Times & USA Today Bestselling Thriller Author <br /> <br /> Listen and learn how to:<br /> <br /> Turn on your creative juices flowing<br /> Write and publish your ebooks <br /> Market your books<br /> Generate multiple streams of income<br /> RESOURCES:<br /> <br /> JFPenn.com<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive books<br /> Bernard Kelvin Clive full false 44:48 https://bkc.name/7-things-every-gentleman-and-lady-must-carry-daily/ Tue, 16 Feb 2016 21:09:43 +0000 http://bkc.name/?p=4556 It's time to rep your #brand. "You are addressed the way you are dressed" 7 Things Every Gentleman Must Carry Daily Handkerchief/ face towel Pen/Note Pad/Dairy (if not a smart phone) Wallet/ money Smell good (no body odor) Exudes confidence Good haircut (well-trimmed) Watch 7 Things Every Lady Must Carry Daily Smile Good hairstyle Pen/Note Pad/Dairy (if not a smart phone) Purse/ handbag Decently dressed Handkerchief Smell good (no body odor) RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books   7 Things Every Gentleman and Lady Must Carry Daily It's time to rep your #brand.<br /> <br /> "You are addressed the way you are dressed"<br /> <br /> 7 Things Every Gentleman Must Carry Daily<br /> <br /> Handkerchief/ face towel<br /> Pen/Note Pad/Dairy (if not a smart phone)<br /> Wallet/ money<br /> Smell good (no body odor)<br /> Exudes confidence<br /> Good haircut (well-trimmed)<br /> Watch<br /> 7 Things Every Lady Must Carry Daily<br /> <br /> Smile<br /> Good hairstyle<br /> Pen/Note Pad/Dairy (if not a smart phone)<br /> Purse/ handbag<br /> Decently dressed<br /> Handkerchief<br /> Smell good (no body odor)<br /> RESOURCES:<br /> <br /> Personal Branding Journal<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive books<br /> <br /> Bernard Kelvin Clive full false 5:34 https://bkc.name/whatsapp-dos-and-donts/ Fri, 05 Feb 2016 13:22:34 +0000 http://bkc.name/?p=4550 "Visibility without Value is Vanity" ` Bernard Kelvin Clive #QOTD 7 ill habits to Stop on  #WhatsApp Broadcasting daily messages (it's spam) Always checking on your ex display pictures and status (you will be depressed) Forwarding chain messages to groups Adding people to groups without their consent Stealing display pictures Leaving your default notification sound on, at public places, events. It irks Believing every information you read as true, eg, breaking news RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books 7 ill habits to Stop on #WhatsApp 7 Silly habits to Stop on <br /> #WhatsApp<br /> <br /> - Broadcasting daily messages (it's spam)<br /> <br /> - always checking on your ex display pictures and status (you will be depressed) <br /> <br /> - forwarding chain messages to groups <br /> <br /> - adding people to groups without their consent<br /> <br /> - stealing display pictures <br /> <br /> - leaving your default notification sound on, at public places, events. It irks <br /> <br /> - believing every information you read as true, eg, breaking news Bernard Kelvin Clive full false 7:36 https://bkc.name/beginners-guide-to-personal-branding/ Tue, 26 Jan 2016 14:31:12 +0000 http://bkc.name/?p=4537 The 3 Things you Must do to kick start your personal branding journey. In this episode my guest Dr. Shahab takes us through steps in building your personal brand and some trends to watch out for in this year. Dr. Shahab Anari is a Personal Branding Coach, Author and Speaker and Co-author with Brian Tracy of "Ignite your Life" RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books   Beginner's Guide to Personal Branding The 3 Things you Must do to kick start your personal branding journey.<br /> <br /> In this episode my guest Dr. Shahab takes us through steps in building your personal brand and some trends to watch out for in this year.<br /> <br /> Dr. Shahab Anari is a Personal Branding Coach, Author and Speaker and Co-author with Brian Tracy of "Ignite your Life"<br /> <br /> RESOURCES:<br /> <br /> Personal Branding Journal<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive books<br /> <br /> Bernard Kelvin Clive full false 33:22 https://bkc.name/building-your-personal-brand/ Tue, 19 Jan 2016 10:46:23 +0000 http://bkc.name/?p=4525 "Only you can do you flawlessly" ~ Lily Mensah In this episode my guest Lily Mensah Yeboah shares her strategy for building a personal brand. Listen and learn and share! Lily Mensah Yeboah: Sassy, spirited and motivational is the Brand called Lily Mensah Yeboah!  She’s an internationally savvy personal brand connoisseur with a flair for creating professional and endearing presence on paper, in personal and online. As a branding strategist and coach, Lily works with talented individuals in projecting and articulating what makes them unique so they can stand out from others with similar qualifications and expertise. This fire-brand hosts her own radio show called #TeaWithLily where she interviews the great and the good on tips and tricks for professional and personal growth. She went to Achimota School;  lived in Orlando, London and Accra; Worked at Arthur Andersen as Senior Marketing Specialist (Financial Services) focusing on branding; Founder and Brand Ambassador for Lyncs Media. More stuff on LinkedIn or website.  www.lyncsmedia.com RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books   Building your Personal Brand "Only you can do you flawlessly" ~ Lily Mensah<br /> <br /> In this episode my guest Lily Mensah Yeboah shares her strategy for building a personal brand.<br /> <br /> Listen and learn and share!<br /> <br /> Lily Mensah Yeboah: Sassy, spirited and motivational is the Brand called Lily Mensah Yeboah! She’s an internationally savvy personal brand connoisseur with a flair for creating professional and endearing presence on paper, in personal and online. As a branding strategist and coach, Lily works with talented individuals in projecting and articulating what makes them unique so they can stand out from others with similar qualifications and expertise.<br /> <br /> This fire-brand hosts her own radio show called #TeaWithLily where she interviews the great and the good on tips and tricks for professional and personal growth.<br /> <br /> She went to Achimota School; lived in Orlando, London and Accra; Worked at Arthur Andersen as Senior Marketing Specialist (Financial Services) focusing on branding; Founder and Brand Ambassador for Lyncs Media.<br /> <br /> More stuff on LinkedIn or website. www.lyncsmedia.com<br /> <br /> RESOURCES:<br /> <br /> Personal Branding Journal<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive books<br /> Bernard Kelvin Clive full false 32:31 https://bkc.name/100-simple-ways-to-promote-your-brand/ Tue, 12 Jan 2016 13:35:57 +0000 http://bkc.name/?p=4521 100 Simple Ways to Promote Your Business and Brand Ever wondered how top brands got to be and how you can successfully build your personal and corporate brand? Now is the time to get started.   “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Every business in this age has benefited from promotion in one way or the other. If you are in business today, one of your concerns should be the need to get your products and services to the right audience; the people who want and need them. With our ever increasing noisy world, wading through the thick cloud of noise to have your voice heard could be daunting, but it’s necessary to do so.   In this wise, I have put together 100 simple strategic ways by which you can get this done easily in my latest book “Personal Branding Journal: Building Your Brand in Bits and Bytes Daily” + 100 Simple Ways to Promote Your Business and Brand.   I am glad to share with you 20 out of the 100.   Using offline and online activities… Get a memorable catchy brand name Create a compelling tagline/ slogan Purchase a domain name for your brand or business Register your business or brand name or get trademarks Use Google Adwords Organize a webinar Create a professional LinkedIn profile Use Facebook ads Have a professional head shot for your social media profile pictures Offer Free 5 minutes phone coaching Create a landing page for your product Offer discounts to repeat customers Use Twitter ads Join professional networks in your field Upload your presentations to net Use your WhatsApp Display Picture (Profile Picture) as a promotional tool Create an exclusive WhatsApp group to share and interact with people Get a specific WhatsApp number for your business for people to contact you Get a supportive social media team Create videos, and trailers of your product and services For the complete list and set of task to help you build a successful personal and business brand get a copy of the book “Personal Branding Journal: Building Your Brand in Bits and Bytes Daily” + 100 Simple Ways to Promote Your Business and Brand.   Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name  100 SIMPLE WAYS TO PROMOTE YOUR BRAND 100 SIMPLE WAYS TO PROMOTE YOUR BRAND<br /> <br /> Ever wondered how top brands got to be and how you can successfully build your personal and corporate brand?<br /> Now is the time to get started.<br /> <br /> “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford<br /> Every business in this age has benefited from promotion in one way or the other. <br /> If you are in business today, one of your concerns should be the need to get your products and services to the right audience; the people who want and need them. With our ever increasing noisy world, wading through the thick cloud of noise to have your voice heard could be daunting, but it’s necessary to do so.<br /> <br /> In this wise, I have put together 100 simple strategic ways by which you can get this done easily in my latest book “Personal Branding Journal: Building Your Brand in Bits and Bytes Daily” + 100 Simple Ways to Promote Your Business and Brand.<br /> <br /> I am glad to share with you 20 out of the 100.<br /> <br /> Using offline and online activities…<br /> 1. Get a memorable catchy brand name<br /> 2. Create a compelling tagline/ slogan <br /> 3. Purchase a domain name for your brand or business<br /> 4. Register your business or brand name or get trademarks <br /> 5. Use Google Adwords <br /> 6. Organize a webinar<br /> 7. Create a professional LinkedIn profile<br /> 8. Use Facebook ads <br /> 9. Have a professional head shot for your social media profile pictures<br /> 10. Offer Free 5 minutes phone coaching<br /> 11. Create a landing page for your product<br /> 12. Offer discounts to repeat customers <br /> 13. Use Twitter ads<br /> 14. Join professional networks in your field <br /> 15. Upload your presentations to slideshare.net<br /> 16. Use your WhatsApp Display Picture (Profile Picture) as a promotional tool<br /> 17. Create an exclusive WhatsApp group to share and interact with people<br /> 18. Get a specific WhatsApp number for your business for people to contact you<br /> 19. Get a supportive social media team <br /> 20. Create videos, and trailers of your product and services<br /> For the complete list and set of task to help you build a successful personal and business brand get a copy of the book <br /> “Personal Branding Journal: Building Your Brand in Bits and Bytes Daily” + 100 Simple Ways to Promote Your Business and Brand.<br /> <br /> Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name <br /> Bernard Kelvin Clive full false 6:36 https://bkc.name/personal-banding-journal/ Sun, 10 Jan 2016 16:47:06 +0000 http://bkc.name/?p=4514 The best time to start building your brand is now! Let's get started with this book "Personal Branding Journal" your daily guide to building an authentic, purposeful and profitable brand with 100 Simple Ways to Promote Your Business and Brand     Download your FREE copy of 16 Tips to Make 2016 a Great Year                   Personal Branding Journal:100 Simple Ways to Promote Your Business (Amazon book) Personal Banding Journal - 100 Simple Ways to Promote Your Business The best time to start building your brand is now!<br /> <br /> Let's get started with this book "Personal Branding Journal" your daily guide to building an authentic, purposeful and profitable brand with 100 Simple Ways to Promote Your Business and Brand<br /> <br /> pbj 3d b1<br /> <br /> <br /> <br /> How to Make it a Great Year! <br /> <br /> It’s a new day, a new week, a brand new year. <br /> <br /> We are privileged to be alive in such a time as this. A year full of possibilities; our responsibility is to unpack this gift and harness all the potentials and opportunities life will offer us.<br /> <br /> As we embark on this journey, some will start with speed, energy and enthusiasm then suddenly drop off along the way. Others will start slowly and pick up their speed along the way.<br /> <br /> Still, others will begin either speedily or slowly, but maintain their pace.<br /> <br /> It's good to begin but begin right, with the right mindset, (Not just because everyone is doing it or just for the applause of men). Get to know yourself well: your goals, dreams and aspirations, your motivating factor, the "big why" that will keep you going. <br /> <br /> We are all running different races on different tracks, with unique abilities.<br /> <br /> So get started and keep on moving, whether you crawl, walk, run, or fly, just keep moving at your own pace, listening to your own heart beat and not that of others, nor watch the steps of others. <br /> <br /> Go make it happen! <br /> <br /> Your dreams will not die!<br /> <br /> Download your FREE copy of 16 Tips to Make 2016 a Great Yearbkc_free_ebook_16tips_2016<br /> Bernard Kelvin Clive full false 3:43 https://bkc.name/7-personal-branding-trends-2016/ Tue, 29 Dec 2015 11:46:59 +0000 http://bkc.name/?p=4505 Personal Branding Predictions for 2016  Here are the 7 Personal Branding Trends to look out for in 2016 in Ghana, Africa. “A personal (Brand) is more than just a creative name, cute logo or complimentary card; it’s a promise of value, it’s a distinctive voice, it’s a core message, its passion driven by purpose, it’s a positive impact that creates an impression” ~Bernard Kelvin Clive Personal websites: A rapid increase in personal websites. This year we saw well branded personal websites/blogs sprouting up with the likes of CynthiaClive.com, Scofray.com, Woyome.com, Jeremiahbuabeng.com   Blogging: blogging will be taking on a new form; we are going to see individuals and companies taking blogging more seriously. We will have lots of individuals spearheading corporate brand blogs. This year we saw people like Kobby Blay of Ghanahealthnest.com championing health blogging , Ace journalist Manasseh Azure Awuni who took journalism with blogging to a whole new level of consistency and trusted relevant information, Naa Oyo Quartey with her lifestyle blog naaoyooquartey.com sharing insightful resources.   Social media influencers: there is going to be a demand of social media influencers to champion brands and business. The well positioned individuals will have the upper hand and will be in high demands. It's time to build a strong social media following. Individuals like Adu Amani, Ama Ohene-Agyei, Lawrencia Zigah, Maame Acey Yamoah, Prosper Afuti, Naa Adjeley(Jessica Konney) could be a power influencer to be poached by corporate brands.   Photography: with a smart phone now everyone is a photographer, however in the coming year the demand for professional photos will be on the rise. As we seek to go more professional in our personal brands. Special photoshoots will be required to gain the attention needed.   Video blogs and posts: with Facebook, Instagram and other social media platforms currently optimizing videos, they will be a need to have short videos about product and services all over the place. Personal brand seeking to make huge impact will take advantage of video content Marketing. NB: if you haven't tried Periscope yet, do so now   Mobile apps: we are in the mobile era, where apps powers the revolution. As the use of mobile apps takes off, we are going to see more local app developers developing apps for various brands, individuals, product and services. Check the Bisa – Health app, Rebrand – Branding app, The Last Meal – Devotional App, Slydepay – Utility Payment app   Fake Brands: yes, don't be surprise, Ghana is still in the gold rush stage of personal branding and everyone wants to have a share of it. People who haven't built and earned it will jump in quickly with fake 'expert' status, paid false followers on social media etc. Be warned and don't be deceived.   NB: Authentic personal brands are built on the foundation of purpose, true service, trust and credibility. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books 7 Personal Branding Trends 2016 Personal Branding Predictions for 2016 #Ghana #Africa<br /> <br /> <br /> Here are the 7 Personal Branding Trends to look out for in 2016 in Ghana, Africa.<br /> <br /> <br /> “A personal (Brand) is more than just a creative name, cute logo or complimentary card; it’s a promise of value, it’s a distinctive voice, it’s a core message, its passion driven by purpose, it’s a positive impact that creates an impression” ~Bernard Kelvin Clive<br /> <br /> 1. Personal websites: A rapid increase in personal websites.<br /> This year we saw well branded personal websites/blogs sprouting up with the likes of CynthiaClive.com Woyome.com Jeremiahbuabeng.com<br /> <br /> 2. Blogging: blogging will be taking on a new form; we are going to see individuals and companies taking blogging more seriously. We will have lots of individuals spearheading corporate brand blogs. This year we saw people like Kobby Blay of Ghanahealthnest.com championing health blogging , Ace journalist Manasseh Azure who took journalizing with blogging to a whole new level of consistency and trusted relevant information, Naa Oyo Quartey with her lifestyle blog naaoyooquartey.com sharing insightful resources. <br /> <br /> 3. Social media influencers: there is going to be a demand of social media influencers to champion brands and business. The well positioned individuals will have the upper hand and will be in high demands. <br /> It's time to build a strong social media following. <br /> Individuals like Adu Amani, Ama Ohene-Agyei, Lawrencia Zigah, Maame Acey Yamoah, Prosper Afuti, Naa Adjeley(Jessica Konney) could be a power influencer to be poached by corporate brands. <br /> <br /> 4. Photography: with a smart phone now everyone is a photographer, however in the coming year the demand for professional photos will be on the rise. As we seek to go more professional in our personal brands. Special photoshoots will be required to gain the attention needed.<br /> <br /> 5. Video blogs and posts: with Facebook, Instagram and other social media platforms currently optimizing videos, they will be a need to have short videos about product and services all over the place. Personal brand seeking to make huge impact will take advantage of video content Marketing.<br /> NB: if you haven't tried Periscope yet, do so now<br /> <br /> 6. Mobile apps: we are in the mobile era, where apps powers the revolution. As the use of mobile apps takes off, we are going to see more local app developers developing apps for various brands, individuals, product and services.<br /> Check the Bisa – Health app, Rebrand – Branding app, The Last Meal – Devotional App, Slydepay – Utility Payment app<br /> <br /> 7. Fake Brands: yes, don't be surprise, Ghana is still in the gold rush stage of personal branding and everyone wants to have a share of it. People who haven't built and earned it will jump in quickly with fake 'expert' status, paid false followers on social media etc. Be warned and don't be deceived.<br /> <br /> NB: Authentic personal brands are built on the foundation of purpose, true service, trust and credibility.<br /> Bernard Kelvin Clive full false 7:29 https://bkc.name/developing-infoproducts-that-sells-with-christopher-john-payne/ Tue, 22 Dec 2015 08:43:32 +0000 http://bkc.name/?p=4491 In this epsiode Infoproducts guru Christopher John Payne, share his top secrets on... How to create Infoproducts that Sells using the DEPOT method. Listen, take notes and take action. Remember to share this and download the bonus gifts from Chris.   Chris is an internationally recognised facilitator, mentor, trainer, entrepreneur and marketing expert. He is the creator of The Effort-Free Life System, a set of up to 19 CDs, 1 DVD and a 70-page playbook which has sold thousands of sets around the world at a price between US$297 and US$1,497, generating more than $3m in revenue… As a special thank you to me for interviewing him, Chris is giving away 4 products to help you be successful with info products: 2 of them he normally charges for. Go here: http://www.christopherjohnpayne.com/bernard/ You can ask him any questions via his personal email: hellochrispayne -at- gmail.com RESOURCES: Rebrand: The Ultimate Guide to Personal Branding REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books Developing Infoproducts that Sells with Christopher John Payne In this epsiode Infoproducts guru Christopher John Payne, share his top secrets on...<br /> <br /> How to create Infoproducts that Sells using the DEPOT method.<br /> <br /> Listen, take notes and take action. Remember to share this and download the bonus gifts from Chris.<br /> <br /> <br /> <br /> Chris is an internationally recognised facilitator, mentor, trainer, entrepreneur and marketing expert.<br /> <br /> He is the creator of The Effort-Free Life System, a set of up to 19 CDs, 1 DVD and a 70-page playbook which has sold thousands of sets around the world at a price between US$297 and US$1,497, generating more than $3m in revenue…<br /> <br /> As a special thank you to me for interviewing him, Chris is giving away 4 products to help you<br /> be successful with info products: 2 of them he normally charges for.<br /> Go here: http://www.christopherjohnpayne.com/bernard/<br /> You can ask him any questions via his personal email: hellochrispayne -at- gmail.com<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> REPUTATION MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Bernard Kelvin Clive books Bernard Kelvin Clive full false 52:10 https://bkc.name/social-media-ethics-at-events/ Fri, 18 Dec 2015 13:57:16 +0000 http://bkc.name/?p=4494 Ethics for Social Media Lovers at Events Know your role: If you are not the official photographer, don't distract others. Don't run around taking pictures of every moment. [We know you have a cool iPad, Techno Phone, China Phone, etc., but hey you are not the photographer]. Don't be the first to break the news {especially the mishaps), you are not the MC, announcer or broadcaster. You are a guest, if you are not having a good time, at best leave or sit quietly. Note: it's not about you, stop whining and tweeting about it. Don't be the celebrity stalker: rushing to take pictures with the 'famed' so you can share on social media. [They may not even remember you, LOL] "Do you know who I am" status, you don't go assuming everyone should know you, because you are the popular face on TV, voice on radio or Facebook guru. Yes, people may or may not make you out, so relax your ego and enjoy the event, either recognized or not. Maintain a low profile; it's not a celebrity hangout. The focus is on the event not you; don't try to steal the show. Just be nice to people, you may not know who would be watching and following you on social media. NB: You online brand is as important as your offline brand activities. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Events Etiquette for Social Media Lovers Ethics to note for Social Media Lovers at Events<br /> <br /> <br /> <br /> Know your role: If you are not the official photographer, don't distract others. Don't run around taking pictures of every moment. [We know you have a cool iPad, Techno Phone, China Phone, etc., but hey you are not the photographer].<br /> Don't be the first to break the news {especially the mishaps), you are not the MC, announcer or broadcaster. You are a guest, if you are not having a good time, at best leave or sit quietly. Note: it's not about you, stop whining and tweeting about it.<br /> Don't be the celebrity stalker: rushing to take pictures with the 'famed' so you can share on social media. [They may not even remember you, LOL]<br /> "Do you know who I am" status, you don't go assuming everyone should know you, because you are the popular face on TV, voice on radio or Facebook guru. Yes, people may or may not make you out, so relax your ego and enjoy the event, either recognized or not. Maintain a low profile; it's not a celebrity hangout. The focus is on the event not you; don't try to steal the show.<br /> Just be nice to people, you may not know who would be watching and following you on social media. NB: You online brand is as important as your offline brand activities. Bernard Kelvin Clive full false 4:37 https://bkc.name/7-reasons-why-companies-do-rebrand/ Thu, 10 Dec 2015 15:48:43 +0000 http://bkc.name/?p=4486 7 Reasons Why Companies Do Rebrand   Companies do rebrand for so many reasons, however, Here are the top 7 reasons why companies change their brand name   Company acquisition or merger: If a company is being acquired by new owners or merging with an existing company that calls for a rebrand.   Globalization: when a company wants to go international and another company which bears the same name exists, they might strongly consider rebranding.   Market positioning: When the company wants to reposition in a particular market and also focus on a different product line and caliber of customers.   Vision: Where a company decides to change its vision and mission which is tied to the company’s name, a change of name to reflect its new identity would be required.   Bad Reputation: When a company has suffered serious brand damage to its reputation, one way to recover is to totally rebrand the company.   Close Identity: When you discover that your company name, logo, slogan is has a close resemblance to an existing company, especially a competitor, then its’ best to rebrand. In this particular instance, both companies being in the same local market.   When the company's name or logo bears similarities with a terrorist group. Example is the US Company ISIS which had to change names to differentiate it from the terrorists group which bears same name.   Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name  7 Reasons Why Companies Do Rebrand 7 Reasons Why Companies Do Rebrand <br /> <br /> Companies do rebrand for so many reasons, however,<br /> Here are the top 7 reasons why companies change their brand name<br /> <br /> 1. Company acquisition or merger: If a company is being acquired by new owners or merging with an existing company that calls for a rebrand.<br /> <br /> 2. Globalization: when a company wants to go international and another company which bears the same name exists, they might strongly consider rebranding. <br /> <br /> 3. Market positioning: When the company wants to reposition in a particular market and also focus on a different product line and caliber of customers. <br /> <br /> 4. Vision: Where a company decides to change its vision and mission which is tied to the company’s name, a change of name to reflect its new identity would be required.<br /> <br /> 5. Bad Reputation: When a company has suffered serious brand damage to its reputation, one way to recover is to totally rebrand the company. <br /> <br /> 6. Close Identity: When you discover that your company name, logo, slogan is has a close resemblance to an existing company, especially a competitor, then its’ best to rebrand. In this particular instance, both companies being in the same local market.<br /> <br /> 7. When the company's name or logo bears similarities with a terrorist group. Example is the US Company ISIS which had to change names to differentiate it from the terrorists group which bears same name.<br /> <br /> Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name <br /> Bernard Kelvin Clive full false 7:36 https://bkc.name/reputation-management-6-ways-to-secure-your-personal-brand-online/ Tue, 01 Dec 2015 18:02:18 +0000 http://bkc.name/?p=4478 Here are the 6 Quick Ways to Secure Your Personal Brand Online Profile Secure your domain Secure your social media names/ URL Get on Linkedin Monitor your brand Hire an expert RESOURCES: Rebrand: The Ultimate Guide to Personal Branding REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books   Reputation Management - 6 Ways to Secure Your Personal Brand Online Here are the 6 Quick Ways to Secure Your Personal Brand Online<br /> <br /> Profile<br /> Secure your domain<br /> Secure your social media names/ URL<br /> Get on Linkedin<br /> Monitor your brand<br /> Hire an expert<br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> REPUTATION MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Bernard Kelvin Clive books<br /> Bernard Kelvin Clive full false 8:21 https://bkc.name/the-art-of-giving-value-the-go-giver/ Wed, 18 Nov 2015 06:43:19 +0000 http://bkc.name/?p=4468 In this episode I interviewed John David Mann on The Art of Giving Value - The Go Giver. John David Mann has been writing about business, leadership, and the laws of success for more than thirty years. Entrepreneurial from a very young age, as a high school student he actually led a group of friends in creating their own successful high school. After establishing himself as a concert cellist and prizewinning composer, he built a multimillion-dollar sales organization of more than a hundred thousand people before turning to writing and publishing.   In addition to coauthoring the Go-Giver books with Bob Burg, John is also coauthor of the New York Times bestsellers Flash Foresight (with Daniel Burrus) and The Red Circle (with Brandon Webb) and the national bestseller Among Heroes (with Brandon Webb). His Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.   The Go-Giver, having just passed the 500,000 copies sold mark, has now been released in a new, expanded edition, and with a foreword from Huffington Post founder and publisher, Arianna Huffington. RESOURCES: The Go-Giver Rebrand: The Ultimate Guide to Personal Branding REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books   The Art of Giving Value - The Go Giver with John David Mann In this episode I interviewed John David Mann on The Art of Giving Value - The Go Giver.<br /> <br /> John David Mann has been writing about business, leadership, and the laws of success for more than thirty years. Entrepreneurial from a very young age, as a high school student he actually led a group of friends in creating their own successful high school. After establishing himself as a concert cellist and prizewinning composer, he built a multimillion-dollar sales organization of more than a hundred thousand people before turning to writing and publishing.<br /> <br /> In addition to coauthoring the Go-Giver books with Bob Burg, John is also coauthor of the New York Times bestsellers Flash Foresight (with Daniel Burrus) and The Red Circle (with Brandon Webb) and the national bestseller Among Heroes (with Brandon Webb). His Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.<br /> <br /> The Go-Giver, having just passed the 500,000 copies sold mark, has now been released in a new, expanded edition, and with a foreword from Huffington Post founder and publisher, Arianna Huffington.<br /> RESOURCES:<br /> <br /> The Go-Giver<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> REPUTATION MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Bernard Kelvin Clive books<br /> Bernard Kelvin Clive full false 44:45 https://bkc.name/how-to-create-influence-the-go-giver-with-bob-burg/ Thu, 05 Nov 2015 12:20:07 +0000 http://bkc.name/?p=4460 How to be a person of influence by offering value. In this episode I interviewed Bob Burg as he shared insights from his latest book 'The Go-Giver' Listen and learn about the 5 Laws that can transform your life and business Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. RESOURCES: The Go-Giver Rebrand: The Ultimate Guide to Personal Branding REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books   How to Create Influence - The Go Giver with Bob Burg How to be a person of influence by offering value.<br /> <br /> In this episode I interviewed Bob Burg as he shared insights from his latest book 'The Go-Giver'<br /> <br /> Listen and learn about the 5 Laws that can transform your life and business<br /> <br /> Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.<br /> <br /> Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.<br /> <br /> Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.<br /> <br /> RESOURCES:<br /> <br /> The Go-Giver<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> REPUTATION MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Bernard Kelvin Clive books<br /> Bernard Kelvin Clive full false 25:37 https://bkc.name/how-to-build-trust-with-german-branding-coach/ Wed, 28 Oct 2015 14:55:03 +0000 http://bkc.name/?p=4446 "Trust means making an effort, not an excuse." ~ Karin Sebelin How to Build Trust with German Branding Coach Karin Sebelin Karin Sebelin is an author, entrepreneur, cross-cultural leadership and branding expert. An entrepreneur since 2011, Karin Sebelin sees personal development as the foundation for happiness. Karin is a passionate and enthusiastic worker, always willing to learn. She reacts flexible, spontaneous, is extremely creative and develops steadily new ideas. Through business networking on Ecademy (former Social Business Network) from August 2011 until July 2012 she learned much about tolerance, trust and collaboration. Through her big success in this network - people loved her blogs and work very much and for many weeks she ranked as number 1 in the Ecademy Score ( among 600.000 members ) for being so engaged with and by others – she realized how important trust in our life is and that good leadership puts people first. As leadership expert for #culture and #trust she is always interested in exciting projects and collaborations. With her book about #trust she demonstrates her great understanding of this topic. RESOURCES: Trust - Karin's book Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books How to Build Trust with A German Branding Coach "Trust means making an effort, not an excuse." ~ Karin Sebelin<br /> <br /> <br /> How to Build Trust with A German Branding Coach Karin Sebelin<br /> <br /> Karin Sebelin is an author, entrepreneur, cross-cultural leadership and branding expert.<br /> <br /> An entrepreneur since 2011, Karin Sebelin sees personal development as the foundation for happiness.<br /> <br /> Karin is a passionate and enthusiastic worker, always willing to learn. She reacts flexible, spontaneous, is extremely creative and develops steadily new ideas.<br /> <br /> Through business networking on Ecademy (former Social Business Network) from August 2011 until July 2012 she learned much about tolerance, trust and collaboration.<br /> Through her big success in this network - people loved her blogs and work very much and for many weeks she ranked as number 1 in the Ecademy Score ( among 600.000 members ) for being so engaged with and by others – she realized how important trust in our life is and that good leadership puts people first.<br /> <br /> As leadership expert for #culture and #trust she is always interested in exciting projects and collaborations.<br /> With her book about #trust she demonstrates her great understanding of this topic.<br /> <br /> RESOURCES:<br /> <br /> Trust - Karin's book<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> REPUTATION MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Bernard Kelvin Clive books Bernard Kelvin Clive full false 34:08 https://bkc.name/tom-fishburne-branding-content-marketing-with-cartoons/ Sun, 18 Oct 2015 15:53:30 +0000 http://bkc.name/?p=4421 "If you try to appeal to everyone, you are not going to appeal to anyone" ~ Tom Fishburne In this episode I interviewed Cartoonist/Marketer Tom Fishburne of Marketoonist.com on the theme Branding & Content Marketing with Cartoons. Tom started cartooning on the backs of business cases as a student at Harvard Business School. While in various marketing roles at General Mills, Nestle, Method and HotelTonight, Tom parodied the world of marketing in a weekly cartoon. His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. Tom soon realized that cartoons are a remarkable form of shareable media. He launched Marketoonist to help large and small businesses such as Google, GE, Kronos, Motista, Rocketfuel, reach their audiences with cartoons. Tom is a frequent keynote speaker on innnovation, marketing and creativity, using cartoons, case studies, and his marketing career to tell the story visually. The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500. RESOURCES: Marketoonist.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books   Tom Fishburne: Branding & Content Marketing with Cartoons In this episode I interviewed Cartoonist/Marketer Tom Fishburne of Marketoonist.com on the theme Branding & Content Marketing with Cartoons.

Tom started cartooning on the backs of business cases as a student at Harvard Business School. While in various marketing roles at General Mills, Nestle, Method and HotelTonight, Tom parodied the world of marketing in a weekly cartoon. His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times.

Tom soon realized that cartoons are a remarkable form of shareable media. He launched Marketoonist to help large and small businesses such as Google, GE, Kronos, Motista, Rocketfuel, reach their audiences with cartoons.

Tom is a frequent keynote speaker on innnovation, marketing and creativity, using cartoons, case studies, and his marketing career to tell the story visually. The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500.

RESOURCES:

Marketoonist.com

Rebrand: The Ultimate Guide to Personal Branding

Why Every Entrepreneur Must Write A Book

REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility

Bernard Kelvin Clive books

 ]]> Bernard Kelvin Clive full false 30:14 https://bkc.name/visual-content-branding/ Mon, 05 Oct 2015 12:44:21 +0000 http://bkc.name/?p=4399 Visual Content Branding “A picture says a thousand words” In a crowded, noisy social media world where attention span is in short supply, it has become very critical to pay attention to what one shares in order to get the attention it craves for. Many great and important contents do get drowned by the noise on social media because it fails to grab the attention of its audience, therefore losing its relevance. We live in an age where visuals have become essential to the success of a brand. It is not only visuals in it raw form but the right visuals combined with a carefully planned content marketing strategy. Consider: Videos, Pictures, Infographics, Explainer Videos, GIFs, Animations, Blogs, Slides, Presentations, Screenshots, Quotes Why Visuals: Understand that humans are visually wired, we love to see stuff. It’s the fastest way to grab one’s attention It sends message across succinctly in few seconds as compared to words. It carries emotions better. They are social media friendly Easy sharable across platforms. The brain processes visuals faster They create good first and lasting impressions Visuals get more views than text It increases engagement and opt-ins. Online tools to create Visual Visme.co preferred visual.ly canva.com creately.com infor.am wevideo.com prezi.com QuickMemes.com   Bernard Kelvin Clive  Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author with twenty published books. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana. www.BKC.name    RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book Bernard Kelvin Clive books   Visual Content Branding Visual Content Branding<br /> <br /> “A picture says a thousand words”<br /> <br /> In a crowded, noisy social media world where attention span is in short supply, it has become very critical to pay attention to what one shares in other to get the attention it craves for.<br /> <br /> Many great and important contents do get drowned by the noise on social media because it fails to grab the attention of its audience, therefore losing it relevance.<br /> <br /> We live in an age where visuals have become essential to the success of a brand.<br /> <br /> It is not only visuals in it raw form but the right visuals combined with a carefully planned content marketing strategy.<br /> <br /> Consider: Videos, Pictures, Infographics, Explainer Videos, GIFs, Animations, Blogs, Slides, Presentations, Screenshots, Quotes<br /> <br /> Why Visuals:<br /> <br /> Understand that humans are visually wired, we love to see stuff.<br /> It’s the fastest way to grab one’s attention<br /> It sends message across succinctly in few seconds as compared to words.<br /> It carries emotions better.<br /> They are social media friendly<br /> Easy sharable across platforms.<br /> The brain processes visuals faster<br /> They create good first and lasting impressions<br /> Visuals get more views than text<br /> It increases engagement and opt-ins.<br /> Online tools to create Visual<br /> <br /> visme.co<br /> visual.ly<br /> canva.com<br /> creately.com<br /> infor.am<br /> wevideo.com<br /> prezi.com<br /> QuickMemes.com<br /> reputation book 3d<br /> <br /> Bernard Kelvin Clive Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author with twenty published books. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana. www.BKC.name <br /> <br /> <br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Bernard Kelvin Clive books<br /> <br /> Bernard Kelvin Clive full false 7:06 https://bkc.name/public-speaking-personal-branding-tips-with-the-world-champion-of-public-speaking/ Wed, 23 Sep 2015 06:48:36 +0000 http://bkc.name/?p=4392 In this episode the 2014 Toastmasters World Champion of Public Speaking Public Speaking - Dananjaya Hettiarachchi shares tips on becoming an excellent public speaker “Dreams are funny things. In small amounts they are uninspiring. In large amounts they make you delusional. In the right amounts they become the stuff that makes legends.” Dananjaya Hettiarachchi World’s number One Public Speaker in 2014, Dananjaya Hettiarachchi has been a Competitive Public Speaker for the past 10 years through Toastmasters International and emerged as the first Asian to win this title. He has made over 50 Keynote Addresses across 05 Continents in both corporate and public functions that have resulted in increased event participation & overall engagement. Listen to the podcast 6 Steps and Tips on Public Speaking/Personal Branding Recommended Books 99 Ways to Build and Boost Your Brand Visibility Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books   AuthorPreneur (Audiobook) Dananjaya Hettiarachchi Site Public Speaking & Personal Branding Tips with the World Champion of Public Speaking In this episode the 2014 Toastmasters World Champion of Public Speaking Public Speaking & Personal Branding Tips with Dananjaya Hettiarachchi<br /> “Dreams are funny things. In small amounts they are uninspiring. In large amounts they make you delusional. In the right amounts they become the stuff that makes legends.”<br /> <br /> Dananjaya Hettiarachchi World’s number One Public Speaker in 2014, Dananjaya Hettiarachchi has been a Competitive Public Speaker for the past 10 years through Toastmasters International and emerged as the first Asian to win this title. He has made over 50 Keynote Addresses across 05 Continents in both corporate and public functions that have resulted in increased event participation & overall engagement.<br /> Listen to the podcast 6 Steps and Tips on Public Speaking/Personal Branding<br /> <br /> Recommended Books<br /> <br /> 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> <br /> AuthorPreneur (Audiobook)<br /> <br /> Dananjaya Hettiarachchi Bernard Kelvin Clive full false 27:37 https://bkc.name/making-money-from-your-blogs-and-books-with-ryan-biddulph/ Wed, 16 Sep 2015 21:17:14 +0000 http://bkc.name/?p=4387 "Create value to become valuable" ~ Ryan Biddulph In this episode my guest Ryan Biddulph  shares his blogging and ebooks success secrets . Ryan Biddulph is an Amazon Best Selling Author of multiple eBooks. His Blogging from Paradise eBooks have been endorsed by New York Times best selling Author Chris Brogan, Tom Joyner Show Producer and O Network Ambassador Nikki Woods and Million Dollar Business Builders Yaro Starak and Ande Lyons. He's also a blogger, traveler and internet lifestyle junkie. Ryan Biddulph was born in Plainfield, New Jersey. After being employed in a series of corporate jobs Ryan worked for 4 years as a security guard at Port Newark, NJ before being downsized. He went on to become globe trotting professional blogger who owns the website Blogging from Paradise. His books are a mix of playful travel stories and helpful, simple to understand and apply practical tips for aspiring online entrepreneurs. Blogging from Paradise books are easy to read, quick flowing works that will help you live your dreams. Recommended Books 99 Ways to Build and Boost Your Brand Visibility Rebrand: The Ultimate Guide to Personal Branding Ryan's Blog Ryan's Books on Amazon AuthorPreneur (Audiobook) Making Money from your Blogs and Books with Ryan Biddulph "Create value to become valuable" ~ Ryan Biddulph<br /> <br /> In this episode my guest Ryan Biddulph shares his blogging and ebooks success secrets .<br /> <br /> Ryan Biddulph is an Amazon Best Selling Author of multiple eBooks.<br /> His Blogging from Paradise eBooks have been endorsed by New York Times best selling Author Chris Brogan, Tom Joyner Show Producer and O Network Ambassador Nikki Woods and Million Dollar Business Builders Yaro Starak and Ande Lyons.<br /> <br /> He's also a blogger, traveler and internet lifestyle junkie.<br /> <br /> Ryan Biddulph was born in Plainfield, New Jersey. After being employed in a series of corporate jobs Ryan worked for 4 years as a security guard at Port Newark, NJ before being downsized. He went on to become globe trotting professional blogger who owns the website Blogging from Paradise. <br /> His books are a mix of playful travel stories and helpful, simple to understand and apply practical tips for aspiring online entrepreneurs.<br /> Blogging from Paradise books are easy to read, quick flowing works that will help you live your dreams. <br /> <br /> <br /> Recommended Books<br /> <br /> 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Ryan's Blog <br /> <br /> Ryan's Books on Amazon Bernard Kelvin Clive full false 41:34 https://bkc.name/how-to-go-from-good-to-great-on-twitter-with-john-sparks/ Thu, 10 Sep 2015 22:26:41 +0000 http://bkc.name/?p=4383 In this episode the Go-to-guy on Twitter, John sparks shares secrets from his bestselling book - 365 Ideas To Go From Good To Great On TWITTER! John Sparks is author of the exciting new book, “365 Ideas To Go From Good To Great On TWITTER!”  (CreateSpace, 2015).  Sparks (@IAmJohnSparks) has earned the distinction of being the “Go-To Man For Twitter”. He grew his account from less than 800 followers to almost 200,000 followers in just two years. He did not buy any of his own followers! Sparks provides one on one & group Twitter consulting/coaching to celebrities, media personalities, corporations, businesses, and schools wanting to amplify their brand, develop better social media strategies & build quality connections. He is also available to speak to large/small groups, businesses, civic/community groups, and schools on everything you need to know about Twitter.  Contact John to speak with you about Twitter today! Recommended Books 365 Ideas To Go From Good To Great On TWITTER! Reputation Management: 99 Ways to Build and Boost Your Brand Visibility Rebrand: The Ultimate Guide to Personal Branding How to go from Good to Great on Twitter with John Sparks In this episode the Go-to-guy on Twitter, John sparks shares secrets from his bestselling book - 365 Ideas To Go From Good To Great On TWITTER!<br /> <br /> John Sparks is author of the exciting new book, “365 Ideas To Go From Good To Great On TWITTER!” (CreateSpace, 2015). Sparks (@IAmJohnSparks) has earned the distinction of being the “Go-To Man For Twitter”. He grew his account from less than 800 followers to almost 200,000 followers in just two years. He did not buy any of his own followers!<br /> <br /> Sparks provides one on one & group Twitter consulting/coaching to celebrities, media personalities, corporations, businesses, and schools wanting to amplify their brand, develop better social media strategies & build quality connections.<br /> <br /> He is also available to speak to large/small groups, businesses, civic/community groups, and schools on everything you need to know about Twitter. Contact John to speak with you about Twitter today!<br /> <br /> Recommended Books<br /> <br /> 365 Ideas To Go From Good To Great On TWITTER!<br /> <br /> Reputation Management: 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive full false 35:26 https://bkc.name/power-branding-secrets-with-edwin-dearborn/ Tue, 01 Sep 2015 14:59:28 +0000 http://bkc.name/?p=4370 "Branding is a 24/7 Activity" ~ Edwin Dearborn In this episode I interviewed Brand & Marketing Expert Edwin Dearborn. Edwin shares secrets  from his latest book on branding. The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s. His new book, Power Branding Secrets reveals how any entrepreneur, startup or existing small business can catapult their brand’s awareness, thus generating more publicity, inbound leads and higher sales. Edwin is a veteran C-level executive, having been a CEO of a large non-profit organization in Orange County, CA for over 18 years. As a CEO, he was personally responsible for overseeing the planning and management of his 100 person staff. Having delivered hundreds of workshops and presentations to thousands of business professionals on branding, marketing, social media and small business, Edwin still travels around the U.S. as a keynote speaker for consulting groups, sharing his unique insight on a myriad of topics. Edwin welcomes all requests to speak for businesses and non-profits around the globe. Edwin is a cousin of famed western author Louis L ‘Amour, whose middle name was Dearborn. Additionally, famed author and anti-slave activist, Harriet Beecher Stowe, is also in Edwin’s family tree. His grandmother (on his father’s side) was a Stowe. Born in Inglewood, CA, Edwin now resides in Orange County, CA with his wife and four children. He is an avid motorcycle enthusiast, an American History buff, a connoisseur of fine coffee and a vocal Libertarian. Recommended Books Power Branding Secrets Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility   Power Branding Secrets with Edwin Dearborn "Branding is a 24/7 Activity" ~ Edwin Dearborn<br /> <br /> In this episode I interviewed Brand & Marketing Expert Edwin Dearborn.<br /> <br /> Edwin shares secrets from his latest book on branding.<br /> <br /> The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s.<br /> <br /> His new book, Power Branding Secrets reveals how any entrepreneur, startup or existing small business can catapult their brand’s awareness, thus generating more publicity, inbound leads and higher sales.<br /> <br /> Edwin is a veteran C-level executive, having been a CEO of a large non-profit organization in Orange County, CA for over 18 years. As a CEO, he was personally responsible for overseeing the planning and management of his 100 person staff.<br /> <br /> Having delivered hundreds of workshops and presentations to thousands of business professionals on branding, marketing, social media and small business, Edwin still travels around the U.S. as a keynote speaker for consulting groups, sharing his unique insight on a myriad of topics. Edwin welcomes all requests to speak for businesses and non-profits around the globe.<br /> <br /> Edwin is a cousin of famed western author Louis L ‘Amour, whose middle name was Dearborn. Additionally, famed author and anti-slave activist, Harriet Beecher Stowe, is also in Edwin’s family tree. His grandmother (on his father’s side) was a Stowe.<br /> <br /> Born in Inglewood, CA, Edwin now resides in Orange County, CA with his wife and four children. He is an avid motorcycle enthusiast, an American History buff, a connoisseur of fine coffee and a vocal Libertarian.<br /> <br /> Recommended Books<br /> <br /> Power Branding Secrets<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Reputation Management: 99 Ways to Build and Boost Your Brand Visibility<br /> Bernard Kelvin CLive full false 24:51 https://bkc.name/personal-branding-with-john-antonios/ Mon, 17 Aug 2015 14:23:37 +0000 http://bkc.name/?p=4366 "You shy, you die..." ~ John Antonios In this episode I discussed Personal Branding for Career Distinction with John Antionios John Antonios is a Certified Personal Branding Strategist & Executive Coach in the Middle East and North Africa (MENA). He is dedicated to helping you cash in on their passion and take control of your brand legacy. With over 10 years of branding experience for blue chip companies, like Kellogg’s and SUBWAY, John realized that the success of a certain brand is dependent on the individuals behind it. However, more often than not, one’s personal brand is diluted in the bigger picture, and personal efforts go unnoticed. When John wanted to showcase more of his work than reflected in his CV, it was his tipping point to launch his own consulting business. John first learned about personal branding and creating his own legacy through extensive research and specializing in social media to leverage his personal brand. He then became one of the first Reach Certified Personal Branding Strategists in his region. Now John Antonios stands side by side with politicians, executives, entrepreneurs, and graduating students helping them understand and promote their brand DNA. Recommended Books Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility   Personal Branding for Career Distinction with John Antonios In this episode I discussed Personal Branding for Career Distinction with John Antionios

John Antonios is a Certified Personal Branding Strategist & Executive Coach in the Middle East and North Africa (MENA). He is dedicated to helping you cash in on their passion and take control of your brand legacy.

With over 10 years of branding experience for blue chip companies, like Kellogg’s and SUBWAY, John realized that the success of a certain brand is dependent on the individuals behind it. However, more often than not, one’s personal brand is diluted in the bigger picture, and personal efforts go unnoticed. When John wanted to showcase more of his work than reflected in his CV, it was his tipping point to launch his own consulting business.

John first learned about personal branding and creating his own legacy through extensive research and specializing in social media to leverage his personal brand. He then became one of the first Reach Certified Personal Branding Strategists in his region. Now John Antonios stands side by side with politicians, executives, entrepreneurs, and graduating students helping them understand and promote their brand DNA.

Recommended Books

Rebrand: The Ultimate Guide to Personal Branding

Reputation Management: 99 Ways to Build and Boost Your Brand Visibility

 ]]> Bernard Kelvin Clive full false 1:03:58 https://bkc.name/branding-with-laura-ries/ Sun, 09 Aug 2015 17:19:56 +0000 http://bkc.name/?p=4361 "...Branding is all about getting into the mind of the consumer..." ~Laura Ries In this episode I interviewed Laura Ries discussing #Branding Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker and television personality. Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 20 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of branding. Laura and Al have written five books together: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009). Visual Hammer (2012) is her first book on her own. Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN. In addition, Laura writes her own popular blog RiesPieces.com. In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding as the third most important marketing book of all time was voted number three. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them. Recommended Books Visual Hammer Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility   Branding with Laura Ries, author of The 22 Immutable Laws of Branding Laura Ries
In this episode I interviewed Laura Ries discussing #Branding

Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker and television personality.

Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 20 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand.

They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of branding.

Laura and Al have written five books together: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009). Visual Hammer (2012) is her first book on her own.

Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN. In addition, Laura writes her own popular blog RiesPieces.com.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding as the third most important marketing book of all time was voted number three. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

Recommended Books

Visual Hammer

Rebrand: The Ultimate Guide to Personal Branding

Reputation Management: 99 Ways to Build and Boost Your Brand Visibility

 ]]> Bernard Kelvin Clive full false 29:07 https://bkc.name/author-and-employee-brand-engagement-w-kevin-kruse/ Thu, 30 Jul 2015 13:28:37 +0000 http://bkc.name/?p=4356 "Life is about making an impact, not making an income."~  Kevin Kruse In this episode I interview NY Times Bestselling Author Kevin Kruse on Employee Engagement and Authorpreneur Kevin Kruse is a serial entrepreneur and NY Times BESTSELLING AUTHOR, who has used a relentless focus on Wholehearted Leadership and employee engagement to build and sell several, multimillion dollar technology companies, winning both Inc 500 and Best Place to Work awards along the way. Recommended Books Employee Engagement AuthorPreneur Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility   Author and Employee Brand Engagement w/ Kevin Kruse
In this episode I interview NY Times Bestselling Author Kevin Kruse on Employee Engagement and Authorpreneur

Kevin Kruse is a serial entrepreneur and NY Times BESTSELLING AUTHOR, who has used a relentless focus on Wholehearted Leadership and employee engagement to build and sell several, multimillion dollar technology companies, winning both Inc 500 and Best Place to Work awards along the way.

Recommended Books

Employee Engagement

AuthorPreneur

Rebrand: The Ultimate Guide to Personal Branding

Reputation Management: 99 Ways to Build and Boost Your Brand Visibility

 ]]> Bernard Kelvin Clive full false 32:43 https://bkc.name/social-media-and-personal-branding-with-jeff-bullas/ Wed, 22 Jul 2015 10:12:17 +0000 http://bkc.name/?p=4351 "Treat life as a complete learning journey" ~ Jeff Bullas In this episode Jeff Bullas, shares insight into personal branding with social media. Jeff is a social media marketing blogger, keynote speaker, digital strategist, consultant and best selling author. He works with companies and executives to optimize their online personal and company brand through social media channels and other web technologies. His blog which is found at jeffbullas.com is about all things to do with social media, content and digital marketing. He has spent most of his business career involved with information technologies, telecommunications and the web. Bragging rights include: Ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014 According to Kred. com he is ranked #4 as a global marketing “Influencer”. Included in the “Top 100 Social Media Influencers – 2015. Listed as the #1 Content Marketing Influencer by Onalytica – 2015. Recommended Books Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility Social Media and Personal Branding with Jeff Bullas In this episode Jeff Bullas, shares insight into personal branding with social media.

Jeff is a social media marketing blogger, keynote speaker, digital strategist, consultant and best selling author. He works with companies and executives to optimize their online personal and company brand through social media channels and other web technologies.

His blog which is found at jeffbullas.com is about all things to do with social media, content and digital marketing. He has spent most of his business career involved with information technologies, telecommunications and the web. Bragging rights include: Ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014

According to Kred. com he is ranked #4 as a global marketing “Influencer”.
Included in the “Top 100 Social Media Influencers – 2015. Listed as the #1 Content Marketing Influencer by Onalytica – 2015.

Recommended Books

Rebrand: The Ultimate Guide to Personal Branding

Reputation Management: 99 Ways to Build and Boost Your Brand Visibility]]> Bernard Kelvin Clive full false 33:42 https://bkc.name/amazon-bestseller-secrets-from-a-16-year-old-who-makes-3000-on-average-from-amazon/ Tue, 14 Jul 2015 11:05:50 +0000 http://bkc.name/?p=4346 Prepare to be amazed!!! As I bring you an interview from a 16 Year Old who makes $3000 on average from Amazon. In this episode I interviewed Mark L. Messick to share his bestseller secrets on book publishing. Mark shares 7 Secrets to becoming an Amazon besteller MUST Haves Ninja Productivity by Mark Messick Mark's Books on Amazon Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility Amazon Bestseller Secrets from a 16 Year Old who makes $3000 on average from Amazon
In this episode I interviewed Mark L. Messick to share his bestseller secrets on book publishing.

Mark shares 7 Secrets to becoming an Amazon besteller

MUST Haves

Ninja Productivity by Mark Messick

Mark's Books on Amazon

Rebrand: The Ultimate Guide to Personal Branding

Reputation Management: 99 Ways to Build and Boost Your Brand Visibility]]> Bernard Kelvin Clive full false 42:01 https://bkc.name/how-to-boost-your-linkedin-profile-with-karen-yankovich/ Thu, 09 Jul 2015 13:27:45 +0000 http://bkc.name/?p=4342 In this episode I had a conversation with Linkedin Expert Karen Yankovich on Linkedin Marketing. Karen Yankovich is a Business consultant and Brand Strategist Recommended Books Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility   How to Boost Your Linkedin Profile with Karen Yankovich In this episode I had a conversation with Linkedin Expert Karen Yankovich on Linkedin Marketing.<br /> <br /> Karen Yankovich is a Business consultant and Brand Strategist<br /> <br /> Recommended Books<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Reputation Management: 99 Ways to Build and Boost Your Brand Visibility<br /> Bernard Kelvin Clive full false 27:51 https://bkc.name/phd-architect-turns-bestelling-author-5-book-marketing-tips-with-nicholas-rossis/ Tue, 30 Jun 2015 13:38:44 +0000 http://bkc.name/?p=4332 5 Book Marketing Tips for Authors “If they like what you are saying, they will buy what you selling” ~ Nicholas Rossis In this episode I had a conversation with Award winning author, Nicholas Rossis, discussing book marketing.   Nicholas Rossis lives to write and does so from his cottage on the edge of a magical forest in Athens, Greece. When not composing epic fantasies or short sci-fi stories, he chats with fans and colleagues, writes blog posts, walks his dog, and enjoys the antics of two silly cats, one of whom claims his lap as home. His children's book, Runaway Smile, earned a finalist slot in the 2015 International Book Awards. What readers are saying about Nick's fantasies: "Most avid readers still have books from their childhood which they read over and over again. 'Runaway Smile' has joined the list." "From the very first sentence I realized I was not reading a book, I was going on an adventure." For more on Nick, visit him on: www.NicholasRossis.me Recommended Books Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility     PhD Architect turns Bestelling Author. 5 Book Marketing Tips with Nicholas Rossis 5 Book Marketing Tips for Authors<br /> <br /> “If they like what you are saying, they will buy what you selling” ~ Nicholas Rossis<br /> <br /> In this episode I had a conversation with Award winning author, Nicholas Rossis, discussing book marketing.<br /> <br /> <br /> <br /> Nicholas Rossis lives to write and does so from his cottage on the edge of a magical forest in Athens, Greece. When not composing epic fantasies or short sci-fi stories, he chats with fans and colleagues, writes blog posts, walks his dog, and enjoys the antics of two silly cats, one of whom claims his lap as home. His children's book, Runaway Smile, earned a finalist slot in the 2015 International Book Awards. What readers are saying about Nick's fantasies: "Most avid readers still have books from their childhood which they read over and over again. 'Runaway Smile' has joined the list." "From the very first sentence I realized I was not reading a book, I was going on an adventure." For more on Nick, visit him on: www.NicholasRossis.me<br /> <br /> Recommended Books<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Reputation Management: 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> <br /> Bernard Kelvin Clive full false 31:18 https://bkc.name/top-13-things-you-shouldnt-share-on-socialmedia/ Mon, 22 Jun 2015 12:20:22 +0000 http://bkc.name/?p=4323 The Top 13 Things You Shouldn’t Share on #SocialMedia Your passwords; not even in a chat or inbox with a friend. Pictures about your babe/ kids especially with their names and school details. Pictures with geotags. Country, location, date, time etc. Most smart phones automatically adds that to every picture taken. Check and disable that on your phone Relationship issues. Hey! we all have issues and who said the world cares about yours? Announcing that you bought a new device and displaying pictures of it. Your house address/ location. Your check in details, where you have been, where you are going, etc. Listen, learn and share!! Get the Book NOW! Reputation Management: 99 Ways to Build and Boost Your Brand Visibility   Top 13 Things You Shouldn’t Share on SocialMedia The Top 13 Things You Shouldn’t Share on #SocialMedia<br /> <br /> Your passwords; not even in a chat or inbox with a friend.<br /> Pictures about your babe/ kids especially with their names and school details.<br /> Pictures with geotags. Country, location, date, time etc. Most smart phones automatically adds that to every picture taken. Check and disable that on your phone<br /> Relationship issues. Hey! we all have issues and who said the world cares about yours?<br /> Announcing that you bought a new device and displaying pictures of it.<br /> Your house address/ location.<br /> Your check in details, where you have been, where you are going, etc.<br /> Listen, learn and share!!<br /> <br /> reputation book 3d<br /> <br /> Get the Book NOW!<br /> <br /> Reputation Management: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive full false 8:42 https://bkc.name/how-to-use-seo-to-manage-your-brand-reputation-with-kris-reid/ Sun, 14 Jun 2015 20:19:58 +0000 http://bkc.name/?p=4310 How to Manage your Brand Reputation Online with SEO "You should guard your reputation very well" ~ Kris Reid My guest this week is Kris Reid, SEO & reputation management Expert, CEO of ArdorMedia. Kris Reid an Australian Software Engineer that's worked across the world for variety of companies from small tech start ups to giant conglomerates like Visa. He took a hiatus from the corporate scene, backpacking around the world. During his tenure as a vagabond, he learnt the art of SEO and started developing tools to help people rank their websites. 6 years later here we are with Ardor Media Factory, an ever growing team of passionate Content Marketeers Recommended Resources Rebrand: The Ultimate Guide to Personal Branding ArdorMedia Reputation Management: 99 Ways to Build & Boost Your Brand Visibility  How to use SEO to Manage your Brand Reputation with Kris Reid How to Manage your Brand Reputation Online with SEO<br /> <br /> My guest this week is Kris Reid, SEO & reputation management Expert, CEO of ArdorMedia.<br /> <br /> Kris Reid an Australian Software Engineer that's worked across the world for variety of companies from small tech start ups to giant conglomerates like Visa. He took a hiatus from the corporate scene, backpacking around the world. During his tenure as a vagabond, he learnt the art of SEO and started developing tools to help people rank their websites. 6 years later here we are with Ardor Media Factory, an ever growing team of passionate Content Marketeers<br /> <br /> Recommended Resources<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> ArdorMedia<br /> <br /> The New Ways for Reputation Management: 99 Ways to Build & Boost Your Brand Visibility (Amazon Pre-Order)<br /> Bernard Kelvin Clive full false 28:16 https://bkc.name/how-to-grow-african-brands/ Tue, 02 Jun 2015 15:33:00 +0000 http://bkc.name/?p=4299   "Trends are good to follow but it must align to the vision and focus of your brand" ~ @DGawuga Dennis Gawuga In this episode Dennis Gawuga, Brands Expert in Ghana on 'Growing African Brands' Dennis Gawuga: started his  professional life at Topdog communications as the lead creative, worked on brands like Nescafe, Ideal and Maggi...all on the BTL experiential marketing side of things. Then moved on to Origin 8 saatchi and saatchi as art director. Handled primarily Guinness and Malta Guinness, Fidelity Bank, Yara fertilisers and occasionally MTN, to mention a few Currently design director at Brand communications Ghana. Our passion is for growing African brands to world class standards. Ecobank, Kingdom Finance (a Saudi African company) Eleni, Glaxo Smith Kline, Devtraco plus, CH group etc. are among some of our clients Connect with Dennis Twitter: @DGawuga Facebook: Dennis Gawuga   Recommended Book Rebrand: The Ultimate Guide to Personal Branding     How to Grow African Brands with Brands Expert Dennis Gawuga <br /> "Trends are good to follow but it must align to the vision and focus of your brand" ~ Dennis Gawuga<br /> <br /> In this episode Dennis Gawuga, Brands Expert in Ghana on 'Growing African Brands'<br /> <br /> Dennis Gawuga: started his professional life at Topdog communications as the lead creative, worked on brands like Nescafe, Ideal and Maggi...all on the BTL experiential marketing side of things.<br /> <br /> Then moved on to Origin 8 saatchi and saatchi as art director. Handled primarily Guinness and Malta Guinness, Fidelity Bank, Yara fertilisers and occasionally MTN, to mention a few<br /> <br /> Currently design director at Brand communications Ghana.<br /> <br /> Our passion is for growing African brands to world class standards.<br /> <br /> Ecobank, Kingdom Finance (a Saudi African company) Eleni, Glaxo Smith Kline, Devtraco plus, CH group etc. are among some of our clients<br /> <br /> Recommended Book<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> <br /> Bernard Kelvin Clive full false 44:13 https://bkc.name/moving-your-business-brand-to-the-next-level/ Wed, 27 May 2015 13:44:57 +0000 http://bkc.name/?p=4293 In this episode I share with you the speech I delivered at TEDxAccra on Taking your Brand & Business to the Next Level by being N.I.C.E. -Niching -Innovation -Collaboration -Execution/ Excellence Recommended Book   Rebrand: The Ultimate Guide to Personal Branding     TEDx Talk: Moving Your Business & Brand to The Next Level by Bernard Kelvin Clive, TEDxAccra TEDx Talk: Moving Your Business & Brand to The Next Level by Bernard Kelvin Clive, TEDxAccra<br /> <br /> Recommended Book<br /> <br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive full false 6:56 https://bkc.name/how-to-buy-and-sell-your-digital-business-preparing-your-company-for-acquisition/ Tue, 19 May 2015 19:33:46 +0000 http://bkc.name/?p=4288 "Make a consumer base product that solves pretty big problem to a really massive audience" ~ Jock Purtle Preparing your company for acquisition. In this episode I interviewed Jock Purtle Jock Purtle is the CEO of digitalexits.com a full service website brokerage. They help online business owners find a buyer when they want to exit their company. He personally exited his online business in 2013 and is on track to facilitate over 20 deals in 2014 ranging from $100,000 to $4,000,000. Recommended DigitalExits.com Why Every Entrepreneur Must Write A Book The Art of Personal Branding Rebrand: The Ultimate Guide to Personal Branding   How to Buy and Sell Your Digital Business - Preparing your company for acquisition. "Make a consumer base product that solves pretty big problem to a really massive audience" ~ Jock Purtle<br /> <br /> Preparing your company for acquisition.<br /> <br /> In this episode I interviewed Jock Purtle<br /> <br /> Jock Purtle is the CEO of digitalexits.com a full service website brokerage. They help online business owners find a buyer when they want to exit their company. He personally exited his online business in 2013 and is on track to facilitate over 20 deals in 2014 ranging from $100,000 to $4,000,000.<br /> <br /> Recommended<br /> <br /> DigitalExits.com<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Bernard Kelvin Clive full false 17:26 https://bkc.name/finding-and-doing-the-work-you-love-with-dan-miller/ Wed, 13 May 2015 19:28:29 +0000 http://bkc.name/?p=4283 “Our security comes from knowing what is it we do well, not just from being connected to any particular company” ~ Dan Miller Finding and Doing the Work you Love with the Career Coach Dan Miller. In this episode I had the privileged to interview one of my mentors, Dan Miller on Finding and Doing the Work you Love, Carter options and Branding Dan Miller is the author of the bestselling 48 Days to the Work You Love book, workbook, and audio program. As a life coach, he has guided people through the anguish of unexpected change to the exhilaration of meaningful work and increased time and financial freedom. Dan has appeared on CBS's The Early Show and MSNBC's Hardball with Chris Matthews. He lives the life he describes, combining work and play, with his wife, Joanne, on their nine-acre sanctuary near Franklin, Tennessee. Recommended Books   48 Days to the Work You Love Wisdom Meets Passion Why Every Entrepreneur Must Write A Book The Art of Personal Branding Rebrand: The Ultimate Guide to Personal Branding AuthorPreneur: Generating Multiple Streams of Income from Your Book Idea Finding and Doing the Work you Love with Dan Miller “Our security comes from knowing what is it we do well, not just from being connected to any particular company” ~ Dan Miller<br /> <br /> Finding and Doing the Work you Love with the Career Coach Dan Miller.<br /> <br /> In this episode I had the privileged to interview one of my mentors, Dan Miller on Finding and Doing the Work you Love, Carter options and Branding<br /> <br /> Dan Miller is the author of the bestselling 48 Days to the Work You Love book, workbook, and audio program. As a life coach, he has guided people through the anguish of unexpected change to the exhilaration of meaningful work and increased time and financial freedom. Dan has appeared on CBS's The Early Show and MSNBC's Hardball with Chris Matthews. He lives the life he describes, combining work and play, with his wife, Joanne, on their nine-acre sanctuary near Franklin, Tennessee.<br /> <br /> Recommended Books<br /> <br /> <br /> 48 Days to the Work You Love<br /> <br /> Wisdom Meets Passion<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> AuthorPreneur: Generating Multiple Streams of Income from Your Book Idea Bernard Kelvin Clive full false 25:01 https://bkc.name/7-steps-to-create-passive-income-online/ Tue, 05 May 2015 07:45:48 +0000 http://bkc.name/?p=4275 Here are the Steps to Create Passive Income Online "...you just need a laptop and an internet connection to start a business..." ~ Jyotsna Ramachandran In this episode I interviewed Jyotsna Ramachandran on How to Successful Start an Online Business to Create Passive Income You can listen and Subscribe via iTunes or Stitcher Radio Jyotsna is a HomeEntrepreneur™ (stay-at-home mom + entrepreneur). Her journey towards freedom began when she decided never to be an employee ever again. She tried out various businesses to support her decision- started a staff recruitment agency, became a franchisee of a chocolate brand, did freelance web designing. The arrival of her daughter Advika was the turning point in her life. She realized during her maternity break that none of her businesses were generating income if she was not actively working. She was actually self-employed, she was not a business owner. Had not built in the right systems to automate her businesses. The she understood that in order to enjoy true freedom she needed to create passive income streams. The best way to do that was to start online businesses. She now run a book publishing company called Awesome Life Resources and coach people on how they too can convert their passion into an online business. Recommended Job Escape Plan Steps to Create Passive Income Online http://jyotsnaramachandran.com/ Why Every Entrepreneur Must Write A Book The Art of Personal Branding   Rebrand: The Ultimate Guide to Personal Branding AuthorPreneur: Generating Multiple Streams of Income from Your Book Idea 7 Steps to Create Passive Income Online with Jyotsna Ramachandran Here are the Steps to Create Passive Income Online, interview with Jyotsna Ramachandran<br /> <br /> <br /> <br /> In this episode I interviewed Jyotsna Ramachandran on How to Successful Start an Online Business to Create Passive Income<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Jyotsna is a HomeEntrepreneur™ (stay-at-home mom + entrepreneur). Her journey towards freedom began when she decided never to be an employee ever again. She tried out various businesses to support her decision- started a staff recruitment agency, became a franchisee of a chocolate brand, did freelance web designing. The arrival of her daughter Advika was the turning point in her life. She realized during her maternity break that none of her businesses were generating income if she was not actively working. She was actually self-employed, she was not a business owner. Had not built in the right systems to automate her businesses. The she understood that in order to enjoy true freedom she needed to create passive income streams. The best way to do that was to start online businesses. She now run a book publishing company called Awesome Life Resources and coach people on how they too can convert their passion into an online business.<br /> <br /> Recommended<br /> <br /> Job Escape Plan Steps to Create Passive Income Online<br /> <br /> http://jyotsnaramachandran.com/<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> <br /> AUDIO BOOK – REBRAND<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> AuthorPreneur: Generating Multiple Streams of Income from Your Book Idea Bernard Kelvin Clive full false 30:05 https://bkc.name/the-art-of-work-with-jeff-goins/ Wed, 15 Apr 2015 13:25:54 +0000 http://bkc.name/?p=4266 Proven Path to Discovering What You Were Meant to Do with Jeff Goins "You don't have to want to be a writer, you are a writer, you just need to write" ~ Jeff Goins In this episode in an interview with Jeff Goins about Passion, Purpose and Writing in 'Art of Work' Jeff Goins is a full-time writer who lives just outside of Nashville, Tennessee, with his wife, son, and border collie. He has authored four books and frequently speaks on writing, creativity, and making a difference. His website, Goinswriter.com, has been visited by more than four million people from all over the world. RESOURCES Jeff's Website The Art of Work Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY AUDIO BOOK – REBRAND Rebrand: The Ultimate Guide to Personal Branding The Art of Work with Jeff Goins Proven Path to Discovering What You Were Meant to Do with Jeff Goins<br /> <br /> "You don't have to want to be a writer, you are a writer, you just need to write" ~ Jeff Goins<br /> <br /> In this episode in an interview with Jeff Goins about Passion, Purpose and Writing in 'Art of Work'<br /> <br /> Jeff Goins is a full-time writer who lives just outside of Nashville, Tennessee, with his wife, son, and border collie. He has authored four books and frequently speaks on writing, creativity, and making a difference. His website, Goinswriter.com, has been visited by more than four million people from all over the world.<br /> <br /> RESOURCES<br /> <br /> Jeff's Website<br /> <br /> The Art of Work<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY<br /> <br /> AUDIO BOOK – REBRAND<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive full false 33:24 https://bkc.name/personal-branding-with-japans-personal-branding-pioneer-peter-sterlacci/ Mon, 06 Apr 2015 17:39:43 +0000 http://bkc.name/?p=4262 Building a successful online brand. "You have to consistently be managing your brand, you cant build your personal brand, put it out there and just leave it alone" ~ Peter Sterlacci In this episode I interviewed Japan’s Personal Branding Pioneer Peter Sterllacci on Building a Successful Online Brand As Japan’s first Reach-Certified Master Personal Branding Strategist, Peter Sterlacci is the pioneer of personal branding in Japan. His personal mission is to pioneer a ‘cultural shift one personal brand at a time’ by helping Japanese to stand-out in a global environment to be remarkable, not invisible! Being a long-term resident in a country where ‘fitting in’ is the cultural norm, Peter intimately understands the challenges facing Japanese to ‘stand-out’ and is dedicated to empowering on-the-move careerists in global companies in Japan to ‘break away’ from the pack and ride to success. He is committed to introducing the leading global personal branding methodology from Reach Personal Branding to global companies, universities, and associations in Japan and adapting this message for the Japanese culture. Peter Sterlacci capitalizes on his 22-year career in training and development spanning intercultural consulting, international outreach, and executive communication coaching. He has held management positions in a Fortune 100 company, a Silicon Valley start-up, and a major university. Peter holds a Masters in Education from Temple University. Originally from Ossining, New York, Peter first lived in Japan from 1992–1999 and returned again in 2008 with his wife and daughter to his wife’s hometown in Kyoto. Having a bi-cultural family, Peter considers Japan as another home. His deep knowledge and appreciation of Japanese values and culture forms a strong bond of trust with his clients as he coaches them outside of their comfort zone to “shift gears, get out of the saddle, and sprint to career success.” RESOURCES Peter's Website Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY AUDIO BOOK – REBRAND Rebrand: The Ultimate Guide to Personal Branding Personal Branding with Japan’s Personal Branding Pioneer Peter Sterlacci Building a successful online brand.<br /> <br /> "You have to consistently be managing your brand, you cant build your personal brand, put it out there and just leave it alone" ~ Peter Sterlacci<br /> <br /> In this episode I interviewed Japan’s Personal Branding Pioneer Peter Sterlacci on Building a Successful Online Brand<br /> <br /> As Japan’s first Reach-Certified Master Personal Branding Strategist, Peter Sterlacci is the pioneer of personal branding in Japan. His personal mission is to pioneer a ‘cultural shift one personal brand at a time’ by helping Japanese to stand-out in a global environment to be remarkable, not invisible!<br /> <br /> Being a long-term resident in a country where ‘fitting in’ is the cultural norm, Peter intimately understands the challenges facing Japanese to ‘stand-out’ and is dedicated to empowering on-the-move careerists in global companies in Japan to ‘break away’ from the pack and ride to success. He is committed to introducing the leading global personal branding methodology from Reach Personal Branding to global companies, universities, and associations in Japan and adapting this message for the Japanese culture.<br /> <br /> Peter Sterlacci capitalizes on his 22-year career in training and development spanning intercultural consulting, international outreach, and executive communication coaching. He has held management positions in a Fortune 100 company, a Silicon Valley start-up, and a major university. Peter holds a Masters in Education from Temple University.<br /> <br /> Originally from Ossining, New York, Peter first lived in Japan from 1992–1999 and returned again in 2008 with his wife and daughter to his wife’s hometown in Kyoto. Having a bi-cultural family, Peter considers Japan as another home. His deep knowledge and appreciation of Japanese values and culture forms a strong bond of trust with his clients as he coaches them outside of their comfort zone to “shift gears, get out of the saddle, and sprint to career success.”<br /> <br /> RESOURCES<br /> <br /> Peter's Website<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY<br /> <br /> AUDIO BOOK – REBRAND<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive full false 33:20 https://bkc.name/branding-strategies-with-the-brand-strategist-sean-duffy/ Tue, 31 Mar 2015 13:07:39 +0000 http://bkc.name/?p=4255 ...what do you do if you share same name with a famous person? In this episode I had  a discussion with the Brand Strategist Sean Duffy: Sean is a founder of Duffy Agency, a digital marketing agency. Duffy Agency specializes in developing proprietary audiences for international brands. The agency has offices in Malmö, Sweden and Boston, Massachusetts with partner agencies in 50 other cities around the world. Sean splits his time between Boston and Malmö. Sean has over 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. He began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001. In addition to his involvement with the agency, Sean is also Lecturer and Practitioner in Residence at the Lund University School of Economics & Management. He teaches a masters-level course in Online Marketing. His course has an innovative design that incorporates many aspects of online marketing into the learning experience such as social media, gamification and peer-to-peer learning. The class is part of two master's programs: The International Marketing and Brand Management Program and the Globalization Brands & Consumption Program. As a frequent speaker on strategic marketing and digital brand development, Sean draws on his experience working with dozens of global brands including IKEA, Saab, Volvo, Absolut, VF Corporation, Pfizer and GSK.  Sean has also served two terms as the European governor of TAAN Worldwide. Established in 1936, TAAN is a global network of over 60 independent marketing agencies with annual billings of 1.5 billion USD.   RESOURCES Duffy Agency Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY AUDIO BOOK – REBRAND Rebrand: The Ultimate Guide to Personal Branding   Branding Strategies with the Brand Strategist Sean Duffy
In this episode I had  a discussion with the Brand Strategist Sean Duffy:

Sean is a founder of Duffy Agency, a digital marketing agency. Duffy Agency specializes in developing proprietary audiences for international brands. The agency has offices in Malmö, Sweden and Boston, Massachusetts with partner agencies in 50 other cities around the world. Sean splits his time between Boston and Malmö.

Sean has over 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. He began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001.

In addition to his involvement with the agency, Sean is also Lecturer and Practitioner in Residence at the Lund University School of Economics & Management. He teaches a masters-level course in Online Marketing. His course has an innovative design that incorporates many aspects of online marketing into the learning experience such as social media, gamification and peer-to-peer learning. The class is part of two master's programs: The International Marketing and Brand Management Program and the Globalization Brands & Consumption Program.

As a frequent speaker on strategic marketing and digital brand development, Sean draws on his experience working with dozens of global brands including IKEA, Saab, Volvo, Absolut, VF Corporation, Pfizer and GSK.  Sean has also served two terms as the European governor of TAAN Worldwide. Established in 1936, TAAN is a global network of over 60 independent marketing agencies with annual billings of 1.5 billion USD.

 

RESOURCES

Duffy Agency

Why Every Entrepreneur Must Write A Book

The Art of Personal Branding

How to Do it At Any Age

PRODUCTIVITY

AUDIO BOOK – REBRAND

Rebrand: The Ultimate Guide to Personal Branding

 ]]> Bernard Kelvin Clive full false 30:47 https://bkc.name/julie-cottineau-former-vp-brand-of-virgin-shares-5-branding-strategies-to-use-today/ Tue, 24 Mar 2015 11:18:39 +0000 http://bkc.name/?p=4249 Strategies to establish your brand online "Strong brands have emotional relationship with their target audience" - Julie Cottineau In this episode I interviewed Julie Cottineau, Founder and CEO of BrandTwist Julie is the Founder and CEO of BrandTwist a branding firm that helps companies large and small grow their businesses by creating stronger, and more distinctive brands.  Before she became her own boss, Julie was the VP of Brand for Richard Branson’s Virgin Group launching several new Virgin companies in North America and helping established Virgin companies grow. Before becoming a Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. She loves to teach and talk about brand and has been an Adjunct Professor at Columbia and Cornell and a frequent commentator in social and traditional media such as Forbes, Entrepreneur Magazine, and CNN. She is extremely excited and proud to be the creator and Dean of Brand School – the premier online branding class for entrepreneurs Julie lives in Westchester NY with her French husband and two wonderful, beautiful, talented children. Listen and Learn the 5 Branding Strategies to Use Today! - Know your target - Stand for something bigger - Apply your brand everywhere - Tell your these authentic story - Add a fresh twist RESOURCES Brandschoolonline Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY AUDIO BOOK – REBRAND     Julie Cottineau , Former VP Brand of Virgin shares 5 Branding Strategies to Use Today! Strategies to establish your brand online<br /> <br /> "Strong brands have emotional relationship with their target audience" - Julie Cottineau<br /> <br /> In this episode I interviewed Julie Cottineau, Founder and CEO of BrandTwist<br /> <br /> Julie is the Founder and CEO of BrandTwist a branding firm that helps companies large and small grow their businesses by creating stronger, and more distinctive brands. Before she became her own boss, Julie was the VP of Brand for Richard Branson’s Virgin Group launching several new Virgin companies in North America and helping established Virgin companies grow. Before becoming a Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. She loves to teach and talk about brand and has been an Adjunct Professor at Columbia and Cornell and a frequent commentator in social and traditional media such as Forbes, Entrepreneur Magazine, and CNN. She is extremely excited and proud to be the creator and Dean of Brand School – the premier online branding class for entrepreneurs Julie lives in Westchester NY with her French husband and two wonderful, beautiful, talented children.<br /> <br /> Listen and Learn the 5 Branding Strategies to Use Today!<br /> <br /> - Know your target<br /> - Stand for something bigger<br /> - Apply your brand everywhere<br /> - Tell your these authentic story <br /> - Add a fresh twist<br /> <br /> RESOURCES<br /> <br /> Brandschoolonline<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY<br /> <br /> AUDIO BOOK – REBRAND<br /> <br /> <br /> Bernard Kelvin Clive full false 30:04 https://bkc.name/instagram-expert-sue-b-zimmerman-tips-on-instagram-marketing/ Tue, 17 Mar 2015 08:41:19 +0000 http://bkc.name/?p=4245 “It’s not about how many followers you have, it’s the quality of those you attract” ~ Sue B. Zimmerman In this episode I interviewed the Instagram Expert Sue B. Zimmerman, as she shared on strategies for Instagram Marketing. Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. She also is the founder of SueB.Do & Sue B. Zimmerman Enterprise. With her extensive knowledge of social media, her ease and comfort with people, and her creative eye for branding, Sue B. is the master at connecting and empowering others to be successful entrepreneurs and marketing gurus. She’s found a really awesome niche teaching social media to clients and absolutely loves the power of Instagram. It has helped her to build her own network and increase sales and she is inspired to teach others what she knows. She also helps entrepreneurs launch and grow their own businesses. By embracing new technologies, there is a sea of possibility waiting for savvy entrepreneurs to navigate.   Resources Sue B. is the creator of Insta-Results, an online course dedicated to teaching small business owners how to use Instagram to market their business online to make more money. Hashtag your way into the hearts and minds of your customers and they will fall in love with your products and services one post at a time! If you want to gain new followers and want to reach a hyper-focused target market and convert them to paying clients check out Insta-Results HERE. http://insta-results.com FREE Instagram Guide Download these 9 Instagram Apps       BOOKS Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY AUDIO BOOK – REBRAND   Instagram Expert Sue B. Zimmerman Tips on Instagram Marketing “It’s not about how many follows you have, it’s the quality of those you attract” ~ Sue B. Zimmerman<br /> <br /> In this episode I interviewed the Instagram Expert Sue B. Zimmerman, as she shared on strategies for Instagram Marketing.<br /> <br /> Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. She also is the founder of SueB.Do & Sue B. Zimmerman Enterprise.<br /> <br /> With her extensive knowledge of social media, her ease and comfort with people, and her creative eye for branding, Sue B. is the master at connecting and empowering others to be successful entrepreneurs and marketing gurus. She’s found a really awesome niche teaching social media to clients and absolutely loves the power of Instagram. It has helped her to build her own network and increase sales and she is inspired to teach others what she knows. She also helps entrepreneurs launch and grow their own businesses. By embracing new technologies, there is a sea of possibility waiting for savvy entrepreneurs to navigate.<br /> <br /> <br /> <br /> Resources<br /> <br /> Sue B. is the creator of Insta-Results, an online course dedicated to teaching small business owners how to use Instagram to market their business online to make more money. Hashtag your way into the hearts and minds of your customers and they will fall in love with your products and services one post at a time! If you want to gain new followers and want to reach a hyper-focused target market and convert them to paying clients check out Insta-Results HERE.<br /> <br /> http://insta-results.com<br /> <br /> FREE Instagram Guide<br /> <br /> Download these 9 Instagram Apps <br /> <br /> https://twitter.com/suebzimmerman<br /> <br /> <br /> <br /> <br /> <br /> BOOKS<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY<br /> <br /> AUDIO BOOK – REBRAND<br /> Bernard Kelvin Clive full false 31:55 https://bkc.name/mark-schaefer-content-code-essential-strategies-to-ignite-your-content-your-marketing-and-your-business/ Wed, 11 Mar 2015 15:36:07 +0000 http://bkc.name/?p=4228 “You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media” ~ Mark Schaefer - Content Code, Essential Strategies to ignite your content, your marketing, and your business Mark Schaefer is an acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. And now you can tap into his deep vision and expertise through Schaefer Marketing Solutions and a tailored program that fits almost any budget. Recommended Books: The Content Code ~ Mark Scharfer Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY AUDIO BOOK - REBRAND     Mark Schaefer - Content Code, Essential Strategies to ignite your content, your marketing, and your business “You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media” ~ Mark Schaefer - Content Code, Essential Strategies to ignite your content, your marketing, and your business<br /> <br /> Mark Schaefer is an acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. And now you can tap into his deep vision and expertise through Schaefer Marketing Solutions and a tailored program that fits almost any budget. http://www.businessesgrow.com/<br /> <br /> Recommended Books:<br /> <br /> The Content Code ~ Mark Scharfer<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY<br /> Bernard Kelvin Clve full false 31:42 https://bkc.name/the-new-rules-of-sales/ Fri, 06 Mar 2015 09:01:51 +0000 http://bkc.name/?p=4225   "Focus on your buyers and your buyers problems" ~ David Meerman Scott My Guest today is International Marketing Strategist David Meerman Scott discussing "The New Rules of Sales..." You can listen and Subscribe via iTunes or Stitcher Radio David Meerman Scott Marketing a marketing strategist, keynote speaker, and bestselling author of 10 books including The New Rules of Marketing & PR and Marketing Lessons from the Grateful Dead. "Don't start by talking about your products and services instead think about the people you are trying to reach" ~ David Meerman Scott   Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY The New Rules of Sales & Service Renowned PR & Marketing Expert David Meerman Scott shares on the New Rules of Sales "Focus on your buyers and your buyers problems" ~ David Meerman Scott<br /> <br /> My Guest today is International Marketing Strategist David Meerman Scott discussing "The New Rules of Sales..."<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> David Meerman Scott Marketing a marketing strategist, keynote speaker, and bestselling author of 10 books including The New Rules of Marketing & PR and Marketing Lessons from the Grateful Dead.<br /> <br /> "Don't start by talking about your products and services instead think about the people you are trying to reach" ~ David Meerman Scott<br /> <br /> Recommended Books:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY<br /> <br /> The New Rules of Sales & Service Bernard Kelvin Clive full false 27:53 https://bkc.name/social-media-marketing-with-mandy-edwards/ Fri, 27 Feb 2015 22:48:35 +0000 http://bkc.name/?p=4213 “Word of mouth is still the most powerful advertisement out there “ ~ Mandy Edwards In this Episode is a discussion on Social Media Marketing with Mandy Edwards Mandy is the founder of ME Marketing Services, a social marketing company located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of over 12+ years covering sales, event planning, local store marketing, advertising and now social media. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes and Crain's Chicago Business, named to the Statesboro Herald's Top 20 under 40 for 2013 and has been ranked as a Top 100 Social Media Power Influencer for 2015 by StatSocial. You can listen and Subscribe via iTunes or Stitcher Radio Listen and Learn: How to Start you Social Media Marketing Identify the Platform that will work best for you How to guide your teenagers in the use of Social Media RESOURCES: www.MEMarketeingServices.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding PRODUCTIVITY Social Media Marketing with Mandy Edwards “Word of mouth is still the most powerful advertisement out there “ ~ Mandy Edwards<br /> <br /> In this Episode is a discussion on Social Media Marketing with Mandy Edwards<br /> <br /> Mandy is the founder of ME Marketing Services, a social marketing company located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of over 12+ years covering sales, event planning, local store marketing, advertising and now social media. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes and Crain's Chicago Business, named to the Statesboro Herald's Top 20 under 40 for 2013 and has been ranked as a Top 100 Social Media Power Influencer for 2015 by StatSocial.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Listen and Learn:<br /> <br /> How to Start you Social Media Marketing<br /> Identify the Platform that will work best for you<br /> How to guide your teenagers in the use of Social Media<br /> RESOURCES:<br /> <br /> www.MEMarketeingServices.com<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> PRODUCTIVITY Bernard Kelvin Clive full false 31:08 https://bkc.name/personal-branding-with-william-arruda-the-personal-branding-guru/ Fri, 20 Feb 2015 15:52:43 +0000 http://bkc.name/?p=4200 "You never going to build a strong brand if you don't do one thing everyday to build your brand" ~ William Arruda In this episode I interviewed the Personal Branding Guru, Willaim Arruda on Personal Branding Trends and Building a Successful Brand. You can listen and Subscribe via iTunes or Stitcher Radio Dubbed the personal branding guru by Entrepreneur magazine, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. He is credited with turning the concept of personal branding (introduced by Tom Peters) into a global industry. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach Personal Branding – which now has representatives in 41 countries around the globe. William is an accomplished entrepreneur, bestselling author and executive coach, but first and foremost, he's a public speaker. He engages, motivates and inspires audiences with his limitless energy and unique blend of wit, story telling and humor. His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, Cisco, Coca Cola, GE, IBM, J&J, JPMorgan, l’Oreal, Microsoft, Morgan Stanley, Nestle, Ogilvy, and Starwood Hotels are just a few in a long list of clients. As a thought-leader, William is a spokesperson on personal branding, online branding and career management. He has appeared on BBC TV, the Discovery Channel and Fox News Live and has been featured in countless publications, including Forbes, Time, the Wall Street Journal and Harvard Business Review. William is the author of Ditch. Dare. Do! and Career Distinction. He holds a Master's Degree in Education   RESOURCES: William Arruda's Website Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding Dare.Ditch. Do! PRODUCTIVITY Personal Branding with William Arruda, The Personal Branding Guru "Let me know what you are about, not just what you've done" ~ William Arruda<br /> <br /> In this episode I interviewed the Personal Branding Guru, Willaim Arruda on Personal Branding Trends and Building a Successful Brand.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> "We don't want to connect with credentials we want to connect with people"<br /> <br /> Dubbed the personal branding guru by Entrepreneur magazine, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. He is credited with turning the concept of personal branding (introduced by Tom Peters) into a global industry. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach Personal Branding – which now has representatives in 41 countries around the globe.<br /> <br /> William is an accomplished entrepreneur, bestselling author and executive coach, but first and foremost, he's a public speaker. He engages, motivates and inspires audiences with his limitless energy and unique blend of wit, story telling and humor. His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, Cisco, Coca Cola, GE, IBM, J&J, JPMorgan, l’Oreal, Microsoft, Morgan Stanley, Nestle, Ogilvy, and Starwood Hotels are just a few in a long list of clients. As a thought-leader, William is a spokesperson on personal branding, online branding and career management.<br /> <br /> He has appeared on BBC TV, the Discovery Channel and Fox News Live and has been featured in countless publications, including Forbes, Time, the Wall Street Journal and Harvard Business Review. William is the author of Ditch. Dare. Do! and Career Distinction. He holds a Master's Degree in Education<br /> <br /> RESOURCES:<br /> <br /> William Arruda's Website<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> Dare.Ditch. Do!<br /> <br /> PRODUCTIVITY Bernard Kelvin Clive full false 31:37 https://bkc.name/personal-branding-top-leadership-management-expert-ted-coine/ Tue, 17 Feb 2015 09:30:03 +0000 http://bkc.name/?p=4197 "Small is now an advantage - A world Gone Social" ~ @tedcoine In this episode I interviewed Top Leadership and Management Expert, Ted Coine on Personal Branding with Meddle.it You can listen and Subscribe via iTunes or Stitcher Radio Ted Coiné is Chief Relationship Officer of Meddle.it, the next generation of content marketing for brands and individuals. He is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. Ted is a 3-time CEO/founder who advises the C-suite on social business. He lives in Naples, Florida, with his wife and two daughters. RESOURCES: A World Gone Social: How Companies Must Adapt to Survive Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY Personal Branding with Top Leadership and Management Expert Ted Coine "Small is now an advantage - A world Gone Social" ~ @tedcoine<br /> <br /> In this episode I interviewed Top Leadership and Management Expert, Ted Coine on Personal Branding with Meddle.it<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Ted Coiné is Chief Relationship Officer of Meddle.it, the next generation of content marketing for brands and individuals. He is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt.<br /> <br /> Ted is a 3-time CEO/founder who advises the C-suite on social business. He lives in Naples, Florida, with his wife and two daughters.<br /> <br /> RESOURCES:<br /> <br /> A World Gone Social: How Companies Must Adapt to Survive<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY Bernard Kelvin Clive full false 42:51 https://bkc.name/niche-get-rich-melinda-emerson-small-business-expert/ Tue, 10 Feb 2015 17:06:47 +0000 http://bkc.name/?p=4190 "Niche to get rich" ~ Melinda Emerson, Forbes #1 Influential Woman for Entrepreneurs In this episode I interviewed Small Business Expert, Melinda Emerson on Small Business and Social Media Branding You can listen and Subscribe via iTunes or Stitcher Radio Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs. She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times,Fortune, Essence and Black Enterprise. She is also the author of the bestselling bookBecome Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012. Melinda is a graduate of Virginia Tech. RESOURCES: Melinda's Website Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age PRODUCTIVITY How to Niche to get Rich with Melinda Emerson, Small Business Expert "Niche to get rich" ~ Melinda Emerson, Forbes #1 Influential Woman for Entrepreneurs<br /> <br /> <br /> <br /> In this episode is I interviewed Small Business Expert, Melinda Emerson on Small Business and Social Media Branding<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs. She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times,Fortune, Essence and Black Enterprise. She is also the author of the bestselling bookBecome Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012. Melinda is a graduate of Virginia Tech.<br /> <br /> RESOURCES:<br /> <br /> Melinda's Website<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> PRODUCTIVITY Bernard Kelvin Clive full false 19:36 https://bkc.name/how-to-win-when-it-appears-youve-already-lost/ Wed, 04 Feb 2015 18:22:31 +0000 http://bkc.name/?p=4183 In this episode is a conversation with Darlene A. Anderson, as she shared on How to Win when it appears you've already lost. You can listen and Subscribe via iTunes or Stitcher Radio Darlene A. Anderson is the president and founder of Darlene’s Utopia, a company designed to empower, motivate and provide resources for clients through coaching, speaking engagements, and events.  Anderson is a motivational speaker, personal and professional development coach, philanthropist and author of the autobiographical empowerment book titled, “Not Without A Fight: 10 Ways To Win When It Appears You've Already Lost”. Under the umbrella of Darlene’s Utopia, Anderson has been able to marry her purpose with her passion for helping individuals elevate to their highest personal and professional potential by using her unique blend of personal and professional experiences as a seasoned social service professional. Darlene’s Utopia is the producer of the successful "DU’s Conversation Series". Live or recorded, they are engaging forums that draw some of the area’s top relationship experts and life coaches to immerse in stimulating dialogue in an interactive setting.  In 2014, Darlene's Utopia extended their production with"The Making Of Moguls"; an annual entrepreneur’s conference providing education, motivation and resources to small business owners on the establishment and maintenance of successful businesses. With social networking at its peak, Anderson has leveraged a network of other like-minded professionals in the United States and abroad to develop programs that focus on key elements for empowerment. Anderson’s strongest asset and greatest desire is linking people together to empower them with various opportunities to start their own businesses, obtain financial freedom, and pursue the desires of their hearts. Through social excursions and networking expos, Anderson provides practical tools to assist people in coping with life's stressors and succeed despite adversities. She continues to serve as an advocate for the under-served populations of New York City.  Whether Anderson is providing professional expertise or service as a philanthropist, she believes that George Fraser’s famous quote defines how adversities should be conquered both personally and professionally “It is the "fire in the belly" that makes the impossible possible”.  Start from within!   RESOURCES: Darlene's Website Not Without A Fight: 10 Ways to Win When It Appears You've Already Lost Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY How to Win when it Appears you've already lost w/ Darlene A. Anderson In this episode I interviewed Darlene A. Anderson sharing on How to Win when it appears you've already lost.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Darlene A. Anderson is the president and founder of Darlene’s Utopia, a company designed to empower, motivate and provide resources for clients through coaching, speaking engagements, and events. Anderson is a motivational speaker, personal and professional development coach, philanthropist and author of the autobiographical empowerment book titled, “Not Without A Fight: 10 Ways To Win When It Appears You've Already Lost”.<br /> <br /> Under the umbrella of Darlene’s Utopia, Anderson has been able to marry her purpose with her passion for helping individuals elevate to their highest personal and professional potential by using her unique blend of personal and professional experiences as a seasoned social service professional. <br /> <br /> Darlene’s Utopia is the producer of the successful "DU’s Conversation Series". Live or recorded, they are engaging forums that draw some of the area’s top relationship experts and life coaches to immerse in stimulating dialogue in an interactive setting. In 2014, Darlene's Utopia extended their production with"The Making Of Moguls"; an annual entrepreneur’s conference providing education, motivation and resources to small business owners on the establishment and maintenance of successful businesses. <br /> <br /> With social networking at its peak, Anderson has leveraged a network of other like-minded professionals in the United States and abroad to develop programs that focus on key elements for empowerment.<br /> <br /> Anderson’s strongest asset and greatest desire is linking people together to empower them with various opportunities to start their own businesses, obtain financial freedom, and pursue the desires of their hearts. Through social excursions and networking expos, Anderson provides practical tools to assist people in coping with life's stressors and succeed despite adversities. She continues to serve as an advocate for the under-served populations of New York City. Whether Anderson is providing professional expertise or service as a philanthropist, she believes that George Fraser’s famous quote defines how adversities should be conquered both personally and professionally “It is the "fire in the belly" that makes the impossible possible”. Start from within!<br /> <br /> <br /> <br /> RESOURCES:<br /> <br /> Darlene's Website<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> PRODUCTIVITY Bernard Kelvin Clive full false 35:58 https://bkc.name/personal-branding-seth-godin-work-matters/ Mon, 26 Jan 2015 15:56:17 +0000 http://bkc.name/?p=4173 Personal Branding with Seth Godin - Doing work that Matters "If you show up regularly with generosity, everything else is gonna take care of itself." ~ Seth Godin In this episode I had a conversation with Seth Godin on ‘Personal Branding and Doing Work that Matters’. You can listen and Subscribe via iTunes or Stitcher Radio Seth Godin: Innovative Thinker & Best-Selling Author Seth Godin is the author of 17 books that have been best-sellers around the world and have been translated into more than 35 languages. In addition to his writing and speaking, Seth Godin was founder of Squidoo.com, a leading site recently sold to HubPages. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. Any business idea is only as good as the subsequent marketing idea that helps it get noticed. Seth Godin has developed into one of the foremost authorities on ideas of marketing, innovation, and creativity. He’s sold millions of books, 17 of which have been bestsellers around the world. He’s launched multiple companies, and has turned the publishing industry on its head by launching his latest book series via Kickstarter. Godin knows that the best leadership, and the best marketing ideas come from ordinary people who put in the work required to discover the greatness inside of them. RESOURCES: Seth Godin's Blog Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The Art of Personal Branding How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY This podcast is sponsored by Mantra Auto Finance Ltd. Personal Branding with Seth Godin - Doing work that Matters Personal Branding with Seth Godin - Doing work that Matters<br /> <br /> "If you show up regularly with generosity, everything else is gonna take care of itself." ~ Seth Godin<br /> <br /> In this episode I had a conversation with Seth Godin on ‘Personal Branding and Doing Work that Matters’.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Seth Godin: Innovative Thinker & Best-Selling Author<br /> <br /> Seth Godin is the author of 17 books that have been best-sellers around the world and have been translated into more than 35 languages. In addition to his writing and speaking, Seth Godin was founder of Squidoo.com, a leading site recently sold to HubPages. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this<br /> honor.<br /> <br /> Any business idea is only as good as the subsequent marketing idea that helps it get noticed. Seth Godin has developed into one of the foremost authorities on ideas of marketing, innovation, and creativity. He’s sold millions of books, 17 of which have been bestsellers around the world. He’s launched multiple companies, and has turned the publishing industry on its head by launching his latest book series via Kickstarter. Godin knows that the best leadership, and the best marketing ideas come from ordinary people who put in the work required to discover the greatness inside of them.<br /> <br /> RESOURCES:<br /> <br /> Seth Godin's Blog<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The Art of Personal Branding<br /> <br /> How to Do it At Any Age<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> PRODUCTIVITY<br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd. Bernard Kelvin Clive full false 33:10 https://bkc.name/5-big-questions-ask-leaving-college-marricke-kofi-gane/ Thu, 22 Jan 2015 23:34:28 +0000 http://bkc.name/?p=4164 The 5 Big  Questions... "You've got to follow what you are cut out for" ~Marricke Kofi Gane In this episode I interviewed Marricke Kofi Gane,  discussing 'The 5 Big Questions to Ask yourself before Leaving College' You can listen and Subscribe via iTunes or Stitcher Radio Who owns your Knowledge? What is your dream and plan? How have you been wired? What do you know? What do you think about? Marricke Kofi Gane, is a gifted Author, Philosopher, Public Speaker and Educationist. His writings carry real depth, practicality, are highly motivating yet challenging status quo and displaying a dexterity of mind cum refined humor where appropriate. He is never shy in some of his works, to show a strong balance between his Christian roots and the reality of living in today's world. Having started off his career as a Chartered Certified Accountant and an International Development Expert, Marricke brings to bear, real practical experiences from his widely travelled professional, Christian and family life. He is married with 3 children and lives in England and Ghana. Discover for yourself, all that his writings stand for - to dare, to motivate, to impact!! RESOURCES: Marricke on Facebook Marricke's Books on Amazon Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book DO Not Die with Your Music Unsung How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY This podcast is sponsored by Mantra Auto Finance Ltd. 5 Big Questions to Ask Yourself Before Leaving College | Marricke Kofi Gane The 5 Big Questions...<br /> <br /> "You've got to follow what you are cut out for" ~Marricke Kofi Gane<br /> <br /> In this episode I interviewed Marricke Kofi Gane, discussing 'The 5 Big Questions to Ask yourself before Leaving College'<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Who owns your Knowledge?<br /> What is your dream and plan?<br /> How have you been wired?<br /> What do you know?<br /> What do you think about?<br /> Marricke Kofi Gane, is a gifted Author, Philosopher, Public Speaker and Educationist. His writings carry real depth, practicality, are highly motivating yet challenging status quo and displaying a dexterity of mind cum refined humor where appropriate.<br /> <br /> He is never shy in some of his works, to show a strong balance between his Christian roots and the reality of living in today's world.<br /> <br /> Having started off his career as a Chartered Certified Accountant and an International Development Expert, Marricke brings to bear, real practical experiences from his widely travelled professional, Christian and family life.<br /> <br /> He is married with 3 children and lives in England and Ghana.<br /> <br /> Discover for yourself, all that his writings stand for - to dare, to motivate, to impact!!<br /> <br /> RESOURCES:<br /> <br /> Marricke on Facebook<br /> <br /> Marricke's Books on Amazon<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> DO Not Die with Your Music Unsung<br /> <br /> How to Do it At Any Age<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> PRODUCTIVITY<br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd. Bernard Kelvin Clive full false 29:01 https://bkc.name/personal-branding-with-mitch-joel/ Fri, 09 Jan 2015 16:52:31 +0000 http://bkc.name/?p=4150 It's time to build a strategy for your personal brand online. “Ask yourself why…why am I doing this…  build a real strategy and have that strategy linked to your business” ~ Mitche Joel In this episode I had a conversation with Mitch Joel about 'Building a Personal Brand online in this age'. You can listen and Subscribe via iTunes or Stitcher Radio When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Mitch Joel is President of Twist Image - a digital marketing and communications agency. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world. Marketing Magazine has named Twist Image one of the Top 10 agencies in Canada for two years running (and the only digital marketing pure-play to make the list). Joel is the Past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada. He has been involved with the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations. Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil. As a professional speaker, Mitch is represented exclusively by Greater Talent Network in the U.S. and by Speaker's Spotlight in Canada. Joel is frequently called upon to be a subject matter expert for, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation (published by Grand Central Publishing - Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His next book, CTRL ALT DEL, (also published by Grand Central Publishing) will be coming out in Spring 2013. RESOURCES: Mitch Joel's Podcast  Mitch Joel's Books Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book DO Not Die with Your Music Unsung How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY This podcast is sponsored by Mantra Auto Finance Ltd.   It's time to build a strategy for your personal brand online. “Ask yourself why…why am I doing this…  build a real strategy and have that strategy linked to your business” ~ Mitche Joel In this episode I had a conversation with Mitch Joel about 'Buil... “Ask yourself why…why am I doing this…  build a real strategy and have that strategy linked to your business” ~ Mitche Joel
In this episode I had a conversation with Mitch Joel about 'Building a Personal Brand online in this age'.

You can listen and Subscribe via iTunes or Stitcher Radio

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Mitch Joel is President of Twist Image - a digital marketing and communications agency. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world. Marketing Magazine has named Twist Image one of the Top 10 agencies in Canada for two years running (and the only digital marketing pure-play to make the list).

Joel is the Past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada. He has been involved with the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil. As a professional speaker, Mitch is represented exclusively by Greater Talent Network in the U.S. and by Speaker's Spotlight in Canada.

Joel is frequently called upon to be a subject matter expert for, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation (published by Grand Central Publishing - Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His next book, CTRL ALT DEL, (also published by Grand Central Publishing) will be coming out in Spring 2013.

RESOURCES:

Mitch Joel's Podcast 

Mitch Joel's Books

Rebrand: The Ultimate Guide to Personal Branding

http://bkc.name/?p=4145 How to Recover from a Personal, Celebrity Brand Fall. “For a just man falleth seven times and riseth up again” Proverbs 24:16-18 Over the years we have seen many personal brands/celebrities rise and fall over a blunder, misconduct, and other vices mostly via social media platforms. The first most important thing is to guard your online brand presence. You must come to terms with this; know and understand that every piece of content you post online about you, your product or services can make or mar your brand. Therefore, if you don’t take charge of your brand presence, someone else would, and guess what… it will be messed up! Here is what you should do to secure your brand. 1. Don’t immediately jump into any PR gimmicks, either on social media, etc. to address the issue. Gather your facts right, because anything you say or refuse to say can go against you. 2. If you believe it should be resolved legally, let your lawyers handle that and keep it out of the media where possible. 3. If truly you messed up; sincerely acknowledge that you messed up and ask for forgiveness. (Don't fake it) 4. If you genuinely regret and apologized, you can then send out messages/ audio/video/ etc. to your fans or followers to assure them of your trust. You must be real. 5. Don’t hire bloggers, social media folks nor your celebrity friends to spread counter messages about you during the crisis. 6. Sometimes the best way is to quietly stay away from the mass discussion and talks about the issue at hand and quietly heal and recover. "Silence is golden" 7. If you can’t honestly share your errors don’t accept invitations to be on media ( radio, TV, etc) to talk about the issue. People can read between the lines and would know if you are being honest. Let your conscience lead you! "Failure is not falling down but refusing to get up" - Chinese Proverb RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book 99 Ways to Build and Boost Your Brand Visibility Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books This podcast is sponsored by Mantra Auto Finance Ltd. How to Recover from a Personal Brand(Celebrity) Blunder. How to Recover from a Personal, Celebrity Brand Fall.<br /> <br /> “For a just man falleth seven times and riseth up again” Proverbs 24:16-18<br /> <br /> Over the years we have seen many personal brands/celebrities rise and fall, over a blunder, misconduct, and other vices mostly via social media platforms. The first most important is to guard your online brand presence. <br /> <br /> You must come to terms with this, know and understand that every piece of content you post online about you, your product or services can hurt or help your brand. Therefore, if you don’t take charge of your brand presence, someone else would, and guess what… it will be messed up!<br /> <br /> Here is what you should do to secure your brand.<br /> <br /> 1. Don’t immediately jump into any PR gimmicks, either on social media, etc. to address the issue. Gather your facts right, because anything you say or refuse to say can go against you.<br /> <br /> 2. If you believe it should be resolved legally, let your lawyers handle that and keep it out of the media where possible.<br /> <br /> 3. If truly you messed up; sincerely acknowledge that you messed up and ask for forgiveness. (Don't fake it)<br /> <br /> 4. If you genuinely regret and apologized, you can then send out messages/ audio/video/ etc. to your fans or followers to assure them of your trust. You must be real.<br /> <br /> 5. Don’t hire bloggers, social media folks nor your celebrity friends to spread counter messages about you during the crisis.<br /> <br /> 6. Sometimes the best way is to quietly stay away from the mass discussion and talks about the issue at hand and quietly heal and recover. "Silence is golden"<br /> <br /> 7. If you can’t honestly share your errors don’t accept invitations to be on media ( radio, TV, etc) to talk about the issue. People can read between the lines and would know if you are being honest.<br /> Let your conscience lead you!<br /> <br /> "Failure is not falling down but refusing to get up" - Chinese Proverb<br /> <br /> reputation book 3d<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> 99 Ways to Build and Boost Your Brand Visibility<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Bernard Kelvin Clive books<br /> <br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd. Bernard Kelvin Clive full false 7:36 https://bkc.name/viveka-von-rosen/ Fri, 19 Dec 2014 16:16:28 +0000 http://bkc.name/?p=4138 LinkedIn expert Viveka Von Rosen shares insights on Personal Branding with LinkedIn. In this episode I interviewed Viveka Von Rosen sharing on LinkedIn Marketing for Business and Brands "Be really clear who your audience is... You can't be all things to all people" ~  Viveka Von Rosen You can listen and Subscribe via iTunes or Stitcher Radio Viveka Von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing "expert" to LinkedIn's official "Sophisticated Marketer's Guide" and is known internationally as the "LinkedIn Expert". Viveka is the CEO of Linked Into Business and co-founder of Linked Prospecting, and she also hosts the biggest LinkedIn chat on Twitter. Viveka has 30,000+ first level connections and a network of over 38 million people on LinkedIn, and 56,000+ followers on Twitter. Her seminars, webinars and workshops have taught and trained well over 90,000 people. She has personally worked with executives at The New York Times, The Daily Beast, Bloomberg, Adaptive Insights, AON and several other Fortune 500 Companies. She is regularly asked to speak at conferences and events for thought leading Social companies like the Social Media Examiner and Marketing Profs. Forbes has listed her as a top social media influencer, and she has been cited in Money Magazine, Simple Living, Ragan, CNN, Forbes, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner. Resources: www.linkedin.com/in/linkedinchat linked.into.business On Twitter @linkedinexpert b2blinkedinlaunchpad.com b2blinkedintraining.com www.lynda.com/trial/vivekavonrosen http://www.twubs.com/LinkedInChat Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book DO Not Die with Your Music Unsung How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY Branding with LinkedIn Expert Viveka Von Rosen LinkedIn expert Viveka Von Rosen shares insights on Personal Branding with LinkedIn. <br /> <br /> In this episode I interviewed Viveka Von Rosen sharing on Linked in Marketing for Business and Brands<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Viveka Von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing "expert" to LinkedIn's official "Sophisticated Marketer's Guide" and is known internationally as the "LinkedIn Expert". <br /> <br /> Viveka is the CEO of Linked Into Business and co-founder of Linked Prospecting, and she also hosts the biggest LinkedIn chat on Twitter. <br /> <br /> Viveka has 30,000+ first level connections and a network of over 38 million people on LinkedIn, and 56,000+ followers on Twitter. Her seminars, webinars and workshops have taught and trained well over 90,000 people. She has personally worked with executives at The New York Times, The Daily Beast, Bloomberg, Adaptive Insights, AON and several other Fortune 500 Companies. She is regularly asked to speak at conferences and events for thought leading Social companies like the Social Media Examiner and Marketing Profs.<br /> <br /> Forbes has listed her as a top social media influencer, and she has been cited in Money Magazine, Simple Living, Ragan, CNN, Forbes, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner.<br /> <br /> Resources:<br /> <br /> www.linkedin.com/in/linkedinchat<br /> <br /> linked.into.business<br /> <br /> On Twitter @linkedinexpert<br /> <br /> b2blinkedinlaunchpad.com<br /> <br /> b2blinkedintraining.com<br /> <br /> www.lynda.com/trial/vivekavonrosen<br /> <br /> http://www.twubs.com/LinkedInChat<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> DO Not Die with Your Music Unsung<br /> <br /> How to Do it At Any Age<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> PRODUCTIVITY<br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd.<br /> <br /> Web Design Services visit www.GoCreateStudio.com Bernard Kelvin Clive full false 51:00 https://bkc.name/develop-a-business-strategy/ Tue, 16 Dec 2014 15:48:26 +0000 http://bkc.name/?p=4131 The importance of developing a good business strategy for Small and Medium-sized Enterprises (SMEs) “The stepping stone to having a good business plan is to have a concept...” ~ Susan Sackey Susan is a 20 plus years Public Health & International development expert, having worked with governments, public & private sector organizations all over Sub Saharan Africa, US & Haiti. As an author she also engages in Public Speaking on diverse themes. She is a mother of 2 teenagers and loves to volunteer in the community. In this episode I interviewed Susan Sackey, who shared on the relevance of developing a business strategy as a novice. You can listen and Subscribe via iTunes or Stitcher Radio Email Susan for the FREE Resource document at susan.sackey [at] yahoo . com RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book DO Not Die with Your Music Unsung How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com How SMEs can Develop a Business Strategy with Susan Sackey The importance of developing a good business strategy for Small and Medium-size Enterprises (SMEs)<br /> <br /> <br /> “The stepping stone to having a good business plan is to have a concept...” ~ Susan Sackey<br /> <br /> <br /> Susan is 20+yr Public Health & International development expert, having worked with governments, public & private sector organizations all over Sub Saharan Africa, US & Haiti.<br /> <br /> <br /> As an author she also engages in Public Speaking on diverse themes. She is a mother of 2 teenagers and loves to volunteer in the community.<br /> In this episode I interviewed Susan Sackey, who shared on the relevance of developing a business strategy as a novice.<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Email Sussan for the FREE Resource document at susan.sackey [at] yahoo . com<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> DO Not Die with Your Music Unsung<br /> <br /> How to Do it At Any Age<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> PRODUCTIVITY<br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd.<br /> <br /> Web Design Services visit www.GoCreateStudio.com Bernard Kelvin Clive full false 26:45 https://bkc.name/starting-your-publishing-dream/ Mon, 08 Dec 2014 15:58:04 +0000 http://bkc.name/?p=4127 "There is no one path to becoming a bestseller..." ~ Terry Whalin In this episode I interviewed Terry Whalin on How to Jumpstart  your Book Publishing Dream. You can listen and Subscribe via iTunes or Stitcher Radio Listen and find out more on: The Publishing Process How to get a traditional publisher The essence if building a platform The advantages of social media in publishing Terry Whalin understands both sides of the editorial desk. A former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers including Jumpstart Your Publishing Dreams and several of Terry’s books have sold over 100,000 copies.  He has authored an innovative training for writers, Write A Book Proposal. Terry is an active member of the American Society of Journalists and Authors.   RESOURCES: Jumpstart Your Publishing Dreams Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book DO Not Die with Your Music Unsung How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com Jump Starting your Publishing Dream with Terry Whalin In this episode I interviewed Terry Whalin on How to Jumpstart your Book Publishing Dream.<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> Listen and find out more on:<br /> • The Publishing Process<br /> • How to get a traditional publisher<br /> • The essence if building a platform<br /> • The advantages of social media in publishing<br /> Terry Whalin understands both sides of the editorial desk. A former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers including Jumpstart Your Publishing Dreams and several of Terry’s books have sold over 100,000 copies. He has authored an innovative training for writers, Write A Book Proposal. Terry is an active member of the American Society of Journalists and Authors. <br /> Bernard Kelvin Clive full false 34:44 https://bkc.name/kirbie_earley/ Wed, 26 Nov 2014 17:20:01 +0000 http://bkc.name/?p=4110 “Don’t just write down goals you don’t care about, write down goals that get you charged up”  ~ Kirbie Earley In this episode I interviewed Kirbie Earley on ‘Setting and Achieving Goals” Find out how she went back to school in her forties to pursue her dreams. You can listen and Subscribe via iTunes or Stitcher Radio Goal Settings that Works; How to Do it at Any Age with Kirbie Earley Kirbie Earley is the owner of Innovation & Coaching Excellence, a company that specializes in helping entrepreneurs and small business owners with innovation by providing coaching in associated areas of business, such as goal setting, developing core competencies, leadership training and guidance through the innovation process itself. Kirbie’s goal is to help small business owners understand the intricacies of innovation and how to apply them to small businesses by understanding the underlying success factors that are often overlooked, thus causing frustration and often, failure. Kirbie has worked with many small businesses through projects, coaching and workshops, developing programs specific to these topics. Kirbie has a Bachelor of Arts in Sociology with an emphasis on Psychology from The Ohio State University, which provides her with an in-depth understanding of people, both individually and in groups.   OTHER RESOURCES: http://yourguidetogoalsetting.com/ Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book DO Not Die with Your Music Unsung How to Do it At Any Age Beginner’s Guide to Podcasting PRODUCTIVITY This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com How to Do it At Any Age; “Your Guide to Goal Setting” with Kirbie Earley “Don’t just write down goals you don’t care about, write down goals that get you charged up” ~ Kirbie Earley<br /> <br /> In this episode I interviewed Kirbie Earley on ‘Setting and Achieving Goals”<br /> <br /> Find out how she went back to school in her forties to pursue her dreams.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Goal Settings that Works; How to Do it at Any Age with Kirbie Earley<br /> <br /> Kirbie Earley is the owner of Innovation & Coaching Excellence, a company that specializes in helping entrepreneurs and small business owners with innovation by providing coaching in associated areas of business, such as goal setting, developing core competencies, leadership training and guidance through the innovation process itself.<br /> <br /> Kirbie’s goal is to help small business owners understand the intricacies of innovation and how to apply them to small businesses by understanding the underlying success factors that are often overlooked, thus causing frustration and often, failure.<br /> <br /> Kirbie has worked with many small businesses through projects, coaching and workshops, developing programs specific to these topics.<br /> <br /> Kirbie has a Bachelor of Arts in Sociology with an emphasis on Psychology from The Ohio State University, which provides her with an in-depth understanding of people, both individually and in groups.<br /> <br /> <br /> <br /> OTHER RESOURCES:<br /> <br /> http://yourguidetogoalsetting.com/<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> DO Not Die with Your Music Unsung<br /> <br /> How to Do it At Any Age<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> PRODUCTIVITY<br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd.<br /> <br /> Web Design Services visit www.GoCreateStudio.com Bernard Kelvin Clive full false 42:58 https://bkc.name/21-productivity-tips/ Thu, 20 Nov 2014 17:48:20 +0000 http://bkc.name/?p=4093  “We don’t manage time, we manage activities within time” @bernardkelvin   A lot can be achieved in one day Within a 24 hour time frame, I got in touch with some friends of mine to discuss the subject of productivity. Each of them is actively involved in either a project, cause or organization, that is making a difference and helping create a better world. They willingly volunteered to share with me some of the best productivity tips they've learnt and apply in everyday life. I asked them to spare two minutes to answer these two questions: What is your best productivity tip/phrase/advice? 2. What has been your best tool or app to work productively in your job?   This is a FREE material; freely share this with your friends, we made it for you!   Download the eBOOK We hope this will help you. Here are their tips and tools; 1 Schedule work to be done and stick to it. Positive mindset and my laptop Jennifer Agyeman, Trainer, Image & Life Coach   2 Discover your life’s purpose and engage in activities that help you fulfill it. Notes app: useful for jotting down ideas and setting goals. Benjamin Kweku Nettey Larbi | Institutional Coordinator, King's College London Summer School (Regent University College of Science and Technology)     3 Victory is not wishing; victory is in working Laptop Minister David Mills, HR & Leadership Institute   4 Focus on the 20% that bring 80% of results, Organiser Dr. William Okyere-Frempong, CEO HuD Group   5 Let no one define what you can or cannot do. If you can imagine it, believe it and step out to take action, you can have it. My Notebook . I call it my thought book. Dr. Samuel Tinagyei, Author   6 Best Productivity Tip: Just do the damn job you're supposed to be doing. Focus on the details and not the generality but also be wary of distractions Best Tool or App: My email [Outlook] and BlueMail Theo Acheampong | Co-Founder and CEO, Africa Economics, LLC.   7 I can do all things through Christ who strengthens me. My laptop and Google Dr. Adwoa Badoe, Author   8 If it must be done it must be done well. Facebook Kenny P. Tsikata, Author | Preacher | Entrepreneur   9 Whatever you choose to do must be of a royal treat of service for the sake of the people not profit or reward. Give off as though it is a will to your beloved. My best tool has been my networks, media and alternative media Scofray Nana Yaw Yeboah, Transformational coach   10 I simply stay consistent and persistent. I believe to be productive one needs to stay active doing the right things. And doing them consistently and persistently till you make progress towards perfection. In short, to get results or to be productive, be active. Be consistent and be persistent.   Facebook has been a phenomenal tool for me. Using this tool has enabled me reach and create a niche for myself. It has helped me project what I do as a writer beyond my borders. With the help of Facebook I have connected with and communicated what I do with wonderful people across the globe. Gamel Sankarl, Author/Ace Inspirational Speaker/Academician   11 If it must be done, it must be done well. I am were i am because i believe in the god of all possibilities.. Only fools who don't change their mind. Google chrome – browser; makes me run so orderly Daniel Antwi - CEO, ProMobile GH   12 Sole dependence on God's Grace will remove disgrace! Twitter and Facebook Steward Jane(Author/Conference Speaker/Brand Analyst/Researcher)   13 It's now or never Laptop and Bible Jonathan A. Bill-Pastor, Author 14 The only way the brain can challenge what the eye saw is by having the mind as his witness. Apple notepad. DALE Quist, The MindSurgeon   15 You can't do anything well without employing your mind to think through and through. 21 Friends Share their Productivity Tips/Tools “We don’t manage time, we manage activities within time” @bernardkelvin<br /> <br /> <br /> <br /> A lot can be achieved in one day <br /> <br /> Within a 24 hour time frame, I got in touch with some friends of mine to discuss the subject of productivity. Each of them is actively involved in either a project, cause or organization, that is making a difference and helping create a better world. They willingly volunteered to share with me some of the best productivity tips they've learnt and apply in everyday life. I asked them to spare two minutes to answer these two questions:<br /> <br /> What is your best productivity tip/phrase/advice?<br /> 2. What has been your best tool or app to work productively in your job?<br /> <br /> <br /> This is a FREE material; freely share this with your friends, we made it for you!<br /> <br /> <br /> <br /> Download the eBOOK<br /> www.BKC.name/RemindMe Bernard Kelvin Clive full false 2:23 https://bkc.name/before-launching-your-book/ Mon, 17 Nov 2014 12:57:21 +0000 http://bkc.name/?p=4081 “The nature of writing is not just writing, its sales and marketing” @tmorkes In this episode I interviewed Tom Morkes on How to Successful Launch your Book You can listen and Subscribe via iTunes or Stitcher Radio Tom Morkes is a West Point grad, Iraq War veteran, CEO of Insurgent Publishing and author of the soon to be released book: COLLABORATE: The New Rules for Launching a Business Online Listen and find out more on: How to Face your fears How to think more creatively Publishing books Book launching tips To Support Tom's crowd-funding project Here's a page with more info about the book + click to tweet / click to share on FB buttons: http://tommorkes.com/support-collaborate/ RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book DO Not Die with Your Music Unsung How to Do it At Any Age Beginner’s Guide to Podcasting This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com What to Know and Do before Launching your Book with Tom Morkes “The nature of writing is not just writing, its sales and marketing” @tmorkes<br /> <br /> In this episode I interviewed Tom Morkes on How to Successful Launch your Book<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Tom Morkes is a West Point grad, Iraq War veteran, CEO of Insurgent Publishing and author of the soon to be released book: COLLABORATE: The New Rules for Launching a Business Online<br /> <br /> Listen and find out more on:<br /> <br /> How to Face your fears<br /> How to think more creatively<br /> Publishing books<br /> Book launching tips<br /> To Support Tom's crowd-funding project<br /> <br /> Here's a page with more info about the book + click to tweet / click to share on FB buttons:<br /> <br /> http://tommorkes.com/support-collaborate/<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> DO Not Die with Your Music Unsung<br /> <br /> How to Do it At Any Age<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd.<br /> <br /> Web Design Services visit www.GoCreateStudio.com Bernard Kelvin Clive full false 32:16 https://bkc.name/12-best-quotes-of-myles-munroe/ Mon, 10 Nov 2014 20:04:09 +0000 http://bkc.name/?p=4074 “Dr. Munroe's life was an example of courage, conviction, and mission-driven focus to advance the work of God and Kingdom building in the world. His global passion to develop leaders and build communities of faith and achievement changed my life, as well as all with whom he had contact. His voice will live on through his prolific written and spoken words of hope, purpose, and greatness. He, along with his wife and colleagues, will be missed, but never forgotten in our hearts and minds.” ~ Les Brown   1.       “The greatest tragedy in life is not death, but a life without a purpose.”   2.       ‘Life’s greatest failure is to be successful in the wrong assignment” 3.       “People generally fall into one of three groups: the few who make things happen, the many who watch things happen, and the overwhelming majority who have no notion of what happens. Every person is either a creator of fact or a creature of circumstance. He either puts color into his environment, or, like a chameleon, takes color from his environment.” 4.       “One of the greatest tragedies in life is to watch potential die untapped.” 5.       “We are a sum total of what we have learned from all who have taught us, both great and small.” 6.       “Success is not a comparison of what we have done with what others have done.”   7.       “Junk is in the eyes of the beholder. Some look, but others see.”   8.       “When purpose is not known, abuse is inevitable”   9.       "True leaders learn from others, but they are not made by nor become others."   10.   “You become a leader when you decide to be an original and not a copy.”   11.   “You must decide if you are going to rob the world or bless it with the rich, valuable, potent, untapped resources locked away within you”   12.   “You are not saved for the sole purpose of going to heaven; you are saved to finish your assignment on earth”   RESOURCES: Rebrand: The Ultimate Guide to Personal Branding DO Not Die with Your Music Unsung How to Do it At Any Age This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com 12 Best Quotes of Myles Munroe “Dr. Munroe's life was an example of courage, conviction, and mission-driven focus to advance the work of God and Kingdom building in the world. His global passion to develop leaders and build communities of faith and achievement changed my life, as well as all with whom he had contact. His voice will live on through his prolific written and spoken words of hope, purpose, and greatness. He, along with his wife and colleagues, will be missed, but never forgotten in our hearts and minds.” ~ Les Brown<br /> 1. “The greatest tragedy in life is not death, but a life without a purpose.” <br /> <br /> 2. ‘Life’s greatest failure is to be successful in the wrong assignment”<br /> <br /> 3. “People generally fall into one of three groups: the few who make things happen, the many who watch things happen, and the overwhelming majority who have no notion of what happens. Every person is either a creator of fact or a creature of circumstance. He either puts color into his environment, or, like a chameleon, takes color from his environment.” <br /> <br /> 4. “One of the greatest tragedies in life is to watch potential die untapped.” <br /> <br /> 5. “We are a sum total of what we have learned from all who have taught us, both great and small.” <br /> <br /> 6. “Success is not a comparison of what we have done with what others have done.” <br /> <br /> 7. “Junk is in the eyes of the beholder. Some look, but others see.” <br /> <br /> 8. “When purpose is not known, abuse is inevitable”<br /> <br /> 9. True leaders learn from others, but they are not made by nor become others.<br /> <br /> 10. “You become a leader when you decide to be an original and not a copy.”<br /> <br /> 11. “You must decide if you are going to rob the world or bless it with the rich, valuable, potent, untapped resources locked away within you”<br /> <br /> 12. “You are not saved for the sole purpose of going to heaven; you are saved to finish your assignment on earth” <br /> Bernard Kelvin Clive full false 5:38 https://bkc.name/building-a-successful-personal-brand-with-elizabeth-bradley/ Wed, 05 Nov 2014 13:53:48 +0000 http://bkc.name/?p=4069 "Personal branding is more than just a creative name, cute logo... @bernardkelvin In this episode I interviewed Elizabeth Kelsey Bradley on How to build a Successful Global Personal Brand. Listen and find out more on: The power of a corporate personal brand Product launching using Pinterest Social Media for Branding You can listen and Subscribe via iTunes or Stitcher Radio Elizabeth Kelsey Bradley is an award-winning writer, multimedia storyteller, and social media strategist based in Thailand. She works with companies across the globe that need solid social media and content strategy and is also a contributor to numerous blogs and publications, including Wild Sister magazine. You can find out more about her writing and consulting services at www.ekbradley.net RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book Beginner’s Guide to Podcasting This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com Building a Successful Personal Brand with Elizabeth Bradley In this episode I interviewed Elizabeth Kelsey Bradley on How to build a Successful Global Personal Brand.<br /> <br /> Listen and find out more on:<br /> <br /> The power of a corporate personal brand<br /> Product launching using Pinterest<br /> Social Media for Branding<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Elizabeth Kelsey Bradley is an award-winning writer, multimedia storyteller, and social media strategist based in Thailand. She works with companies across the globe that need solid social media and content strategy and is also a contributor to numerous blogs and publications, including Wild Sister magazine. You can find out more about her writing and consulting services at www.ekbradley.net<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> www.dreallday.com<br /> <br /> https://www.facebook.com/WorkOnYourGame<br /> <br /> This podcast is sponsored by Mantra Auto Finance Ltd.<br /> <br /> Web Design Services visit www.GoCreateStudio.com Bernard Kelvin Clive full false 36:37 https://bkc.name/establishing-your-brand-authority-online-with-dre-baldwin/ Wed, 29 Oct 2014 19:41:03 +0000 http://bkc.name/?p=4056 “Nothing anyone else does or says matters to me more than what I SAY AND DO TO MYSELF” ~ Dre Baldwin Building your Brand and establishing your authority online In this episode I interviewed Dre Baldwin on Brand building: Basketball, Business and Branding. Listen and find out more on: Living your childhood dreams How to be mentored remotely Overcoming environmental challenges Social Media for Branding Branding your passion You can listen and Subscribe via iTunes or Stitcher Radio With a background as a professional athlete, Dre Baldwin turned a $100 camera and a gym membership into a full-fledged brand and business. As an expert speaker, Dre shows his audiences how to use YouTube to generate incoming business, and how to use your expertise to build or expand you brand. A Philadelphia native who lives in Miami, FL, Dre began his professional basketball career after receiving a Business Management and Marketing degree from Penn State University in 2004. While traveling through 8 countries in 9 years, Dre began posting his basketball workouts, tips, and motivational messages to YouTube. Over the course of 4,000+ videos — at least one new video per day since 2009 — and 30,000,000+ views, Dre built his “DreAllDay” and “Work On Your Game” brands. He has changed the lives of thousands — not only athletes, but anyone with specialized knowledge who wants to share and doesn’t know how to begin spreading that knowledge. Dre specializes on how business owners, sales people, and those holding specialized knowledge can leverage YouTube to generate incoming business and expand their brands. Dre is an expert in marketing, brand building, personal discipline, and sales. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book Beginner’s Guide to Podcasting www.dreallday.com https://www.facebook.com/WorkOnYourGame This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com Establishing your Brand authority online with Dre Baldwin “Nothing anyone else does or says matters to me more than what I SAY AND DO TO MYSELF” ~ Dre Baldwin<br /> Building your Brand and establishing your authority online with Dre Baldwin<br /> In this episode I interviewed Dre Baldwin on Brand building: Basketball, Business and Branding.<br /> Listen and find out more on:<br /> • Living your childhood dreams<br /> • How to be mentored remotely<br /> • Overcoming environmental challenges <br /> • Social Media for Branding<br /> • Branding your passion<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> With a background as a professional athlete, Dre Baldwin turned a $100 camera and a gym membership into a full-fledged brand and business. As an expert speaker, Dre shows his audiences how to use YouTube to generate incoming business, and how to use your expertise to build or expand you brand.<br /> A Philadelphia native who lives in Miami, FL, Dre began his professional basketball career after receiving a Business Management and Marketing degree from Penn State University in 2004. While traveling through 8 countries in 9 years, Dre began posting his basketball workouts, tips, and motivational messages to YouTube. Over the course of 4,000+ videos — at least one new video per day since 2009 — and 30,000,000+ views, Dre built his “DreAllDay” and “Work On Your Game” brands. He has changed the lives of thousands — not only athletes, but anyone with specialized knowledge who wants to share and doesn’t know how to begin spreading that knowledge. <br /> Dre specializes on how business owners, sales people, and those holding specialized knowledge can leverage YouTube to generate incoming business and expand their brands. Dre is an expert in marketing, brand building, personal discipline, and sales.<br /> RESOURCES:<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Why Every Entrepreneur Must Write A Book<br /> Beginner’s Guide to Podcasting<br /> www.dreallday.com<br /> https://www.facebook.com/WorkOnYourGame<br /> This podcast is sponsored by Mantra Auto Finance Ltd. <br /> Bernard Kelvin Clive full false 37:35 https://bkc.name/how-to-hit-amazon-bestseller-list-without-subscribers-with-harshajyoti/ Tue, 21 Oct 2014 13:53:24 +0000 http://bkc.name/?p=4042 “It is what you read when you don't have to that determines what you will be when you can't help it.”  ― Oscar Wilde In this episode I interviewed Harshajyoti on ‘The Art of Book Marketing’ You will discover; How to get published today How a teenage can use the internet profitably for business How to sell more books on amazon How to sell book even if you have no subscribers(mailing list) How to re-launch your book successfully You can listen and Subscribe via iTunes or Stitcher Radio Harshajyoti Das is an Author, Entrepreneur, and the CEO at Munmi IT Solutions LLP (a Facebook re-targeting company). He has written 3 back-to-back bestsellers and is currently writing 2 more books. He is available for talks, workshops, and interviews. He is also the founder of FireYourMentor.com (a platform for self-published authors). He is currently writing, The Art Of Book Marketing For Self-Published Authors. Apply to become a beta reader at http://Book-Marketing.org He has 7 years of experience as an internet marketer and has consulted over 1000 businesses since 2010. RECOMMENDED RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book Beginner’s Guide to Podcasting http://Book-Marketing.org http://FireYourMentor.com - It's a platfrom for self-published authors. Pre-order the book The Art of  Book Marketing  This podcast is sponsored by ImageWorks Services How to hit Amazon Bestseller List without Subscribers with Harshajyoti “It is what you read when you don't have to that determines what you will be when you can't help it.” <br /> ― Oscar Wilde<br /> <br /> In this episode I interviewed Harshajyoti on ‘The Art of Book Marketing’<br /> <br /> You will discover;<br /> <br /> How to get published today<br /> How a teenage can use the internet profitably for business<br /> How to sell more books on amazon<br /> How to sell book even if you have no subscribers(mailing list)<br /> How to re-launch your book successfully<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> <br /> <br /> Harshajyoti Das is an Author, Entrepreneur, and the CEO at Munmi IT Solutions LLP (a Facebook re-targeting company). He has written 3 back-to-back bestsellers and is currently writing 2 more books. He is available for talks, workshops, and interviews. He is also the founder of FireYourMentor.com (a platform for self-published authors).<br /> <br /> He is currently writing, The Art Of Book Marketing For Self-Published Authors. Apply to become a beta reader at http://Book-Marketing.org<br /> <br /> He has 7 years of experience as an internet marketer and has consulted over 1000 businesses since 2010.<br /> <br /> <br /> <br /> RECOMMENDED RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> http://Book-Marketing.org<br /> <br /> This podcast is sponsored by ImageWorks Services Bernard Kelvin Clive full false 30:55 https://bkc.name/online-invoicing-service/ Tue, 14 Oct 2014 08:37:10 +0000 http://bkc.name/?p=4035 Using Integrity Invoice online you will understand that “People respect you when you appear with more professional document” ~ Moses Adetola Are you tired of using complex and ineffective applications to manage your business finance? In this episode Moses walk us through how freelancers and solo-preneurs can present their business brands professional using affordable web base application; Integrity Invoice. You can listen and Subscribe via iTunes or Stitcher Radio Adeniyi Moses Adetola is a Creative Programmer and a Technology Entrepreneur. Founded two startups:  1. Divinity Media, a digital agency that loves digital story telling through creative web design & development. 2. Integrity Invoice, a cloud-based service for freelancers and solo entrepreneurs to create and send online invoices to their clients, and keep track of their expenses. He is passionate about using technology and creative wisdom to develop solutions to real-world business problems. He is a Nigerian, based in the UK. “You just don’t have to give up, you are going to hit success one day” Integrity Invoice http://integrityinvoice.com/ Affordable and customized online invoicing and expense tracking application for freelancers, solo-entrepreneurs and small business owners. Twitter: https://twitter.com/IntegrityNewApp Facebook page: https://www.facebook.com/integrityinvoice LinkedIn: http://uk.linkedin.com/in/adeniyimosesadetola YouTube: https://www.youtube.com/channel/UCfoJHKb6nGMnjHCmXdPs5GA Contact Moses on Facebook: https://www.facebook.com/adeniyimosesadetola OTHER RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book Beginner’s Guide to Podcasting This podcast is sponsored by ImageWorks Services Benefits of Using Online Invoicing Service with Moses Adeniyi Adetola Using Integrity Invoice online you will understand that “People respect you when you appear with more professional document” ~ Moses Adetola<br /> Are you tired of using complex and ineffective applications to manage your business finance?<br /> In this episode Moses walk us through how freelancers and solo-preneurs can present their business brands professional using affordable web base application; Integrity Invoice. <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> Adeniyi Moses Adetola is a Creative Programmer and a Technology Entrepreneur. Founded two startups: 1. Divinity Media, a digital agency that loves digital story telling through creative web design & development. 2. Integrity Invoice, a cloud-based service for freelancers and solo entrepreneurs to create and send online invoices to their clients, and keep track of their expenses. <br /> He is passionate about using technology and creative wisdom to develop solutions to real-world business problems.<br /> He is a Nigerian, based in the UK.<br /> “You just don’t have to give up, you are going to hit success one day”<br /> Integrity Invoice<br /> http://integrityinvoice.com/<br /> Affordable and customized online invoicing and expense tracking application for freelancers, solo-entrepreneurs and small business owners.<br /> Twitter: https://twitter.com/IntegrityNewApp<br /> Facebook page: https://www.facebook.com/integrityinvoice<br /> LinkedIn: http://uk.linkedin.com/in/adeniyimosesadetola<br /> YouTube: https://www.youtube.com/channel/UCfoJHKb6nGMnjHCmXdPs5GA<br /> Contact Moses on Facebook: https://www.facebook.com/adeniyimosesadetola<br /> Divinity Media: Digital agency that provides creative and result-driven web design and web application development. <br /> <br /> OTHER RESOURCES:<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Why Every Entrepreneur Must Write A Book<br /> Beginner’s Guide to Podcasting<br /> This podcast is sponsored by <br /> Bernard Kelvin Clive full false 35:25 https://bkc.name/amazon-optimisation-with-book-marketing-expert-penny-c-sansevieri/ Wed, 08 Oct 2014 15:06:49 +0000 http://bkc.name/?p=4023 “You must be actively engaged in your own success” ~  Penny Sansevieri You can listen and Subscribe via iTunes or Stitcher Radio In this episode Penny Sansevieri talks about how you can optimize your amazon page to increase your book sells. Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. RESOURCES: http://www.amarketingexpert.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book Beginner’s Guide to Podcasting REBRAND Android App This podcast is sponsored by ImageWorks Services Amazon Optimisation with Book Marketing Expert Penny C. Sansevieri “You must be actively engaged in your own success” ~ Penny Sansevieri<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> In this episode Penny Sansevieri talks about how you can optimize your amazon page to increase your book sells. <br /> Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. <br /> <br /> To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com.<br /> RESOURCES:<br /> http://www.amarketingexpert.com<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Why Every Entrepreneur Must Write A Book<br /> Ubbersuggest.org<br /> Beginner’s Guide to Podcasting<br /> REBRAND Android App<br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 32:55 https://bkc.name/making-side-income-from-social-media/ Fri, 03 Oct 2014 10:07:29 +0000 http://bkc.name/?p=4019 “Focus on your readers and on your content” How do you stay afloat in the midst of the social media waves? How can you earn a minimum of a dollar a day from your blog? How to build a mailing list the easiest way? You can listen and Subscribe via iTunes or Stitcher Radio In this episode Reginald Chan share some of his best tools and technics for effective social media marketing Reginald is the founder of Social Media Rush. A blogger since 2005 and it started as a hobby. It soon turned into a very lucrative business. I decided to go full into blogging and online biz around 2009. Been a ghost writer as well during 2005 to 2009. Now, I work with startups especially when it comes to social media and search engine marketing RESOURCES: http://www.SocialMediaRush.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting REBRAND Android App This podcast is sponsored by ImageWorks Services Making side income from Social Media with Reginald Chan “Focus on your readers and on your content” <br /> How do you stay afloat in the midst of the social media waves?<br /> How can you earn a minimum of a dollar a day from your blog?<br /> How to build a mailing list the easiest way?<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> In this episode Reginald Chan share some of his best tools and technics for effective social media marketing<br /> Reginald is the founder of Social Media Rush. A blogger since 2005 and it started as a hobby. It soon turned into a very lucrative business. I decided to go full into blogging and online biz around 2009. Been a ghost writer as well during 2005 to 2009. Now, I work with startups especially when it comes to social media and search engine marketing<br /> RESOURCES:<br /> http://www.SocialMediaRush.com<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Why Every Entrepreneur Must Write A Book<br /> The No Nonsense Guide to Personal Branding for Career Success<br /> Beginner’s Guide to Podcasting<br /> REBRAND Android App<br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 35:46 https://bkc.name/brand-survival-tips/ Thu, 25 Sep 2014 10:49:22 +0000 http://bkc.name/?p=4011 "..Any brand that refuses to grow (innovate) dies slowly.." In this new phase of digital economy, brands (personal/product/corporate/) that seeks to thrive and make great lasting impacts with their products and services must pay attention to these two critical survival tips, else they will barely survive and face the imminent danger of extinction: You can listen and Subscribe via iTunes or Stitcher Radio Tip 1 Innovate: What worked yesterday may not work today; and what is working today may not work tomorrow. This call for constant change and upgrades; re-evaluation of tools and processes to meet the demands and drives of the new economy. If your brand is still celebrating and relying on its past successes and attributes in this digital age, then the danger of extinction is high. New Technologies are flying in so fast that unless a brand learns to leverage the use of these tools to its advantage it will not survive the test of time. A typical example of a brand using technology and innovation is Coca-Cola; no wonder it’s one of the world’s leading brands. They adopted the use of technology to enable the cover of its plastic bottled Coke to be used as credit for making calls in Asia [watch the attached video below]. This way, people who buy the bottled coke keep the cover so as to use any time to make distant calls to family and friends. This is a win-win situation; they are providing value to their customers and solving a problem. This alone will bring lots of businesses to the Coca-Cola Company, make their customers happy, and drive brand loyalty. The question for you today is; what are you and your brand doing to stay on top of the game? Any brand that refuses to grow (innovate) dies slowly. Tip 2 Plug-in: It’s about time you think of collaboration rather than competition. Don’t try to reinvent the wheels rather invent add-ons. For brands and especially smaller brands to stay afloat and not be drowned by massive competition from the big brands, they have to think about complementing an existing model/niche with their products or services. This is the thinking line; instead of creating a new Facebook-like social media to compete with Facebook, why not think of creating an app that can easily be integrated with Facebook, taking advantage of its massive reach. A typical example is the gaming app company, Zynga, which created the game Farmville for Facebook; they are making millions of dollars with their app. The question is if they had created their own platform will they have made it that way? Possibly No! This is it; what can your brand add to an existing model, consider what you can bring to the table, what brands can you possibly collaborate with to birth a bigger or more impactful brand? How can a brand thrive without innovation and collaborative works? Think creative!!! RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting REBRAND Android App This podcast is sponsored by ImageWorks Services "..Any brand that refuses to grow (innovate) dies slowly.." In this new phase of digital economy, brands (personal/product/corporate/) that seeks to thrive and make great lasting impacts with their products and services must pay attention to these two... In this new phase of digital economy, brands (personal/product/corporate/) that seeks to thrive and make great lasting impacts with their products and services must pay attention to these two critical survival tips, else they will barely survive and face the imminent danger of extinction:

You can listen and Subscribe via iTunes or Stitcher Radio

Tip 1

Innovate: What worked yesterday may not work today; and what is working today may not work tomorrow. This call for constant change and upgrades; re-evaluation of tools and processes to meet the demands and drives of the new economy. If your brand is still celebrating and relying on its past successes and attributes in this digital age, then the danger of extinction is high.

New Technologies are flying in so fast that unless a brand learns to leverage the use of these tools to its advantage it will not survive the test of time.

A typical example of a brand using technology and innovation is Coca-Cola; no wonder it’s one of the world’s leading brands. They adopted the use of technology to enable the cover of its plastic bottled Coke to be used as credit for making calls in Asia [watch the attached video below]. This way, people who buy the bottled coke keep the cover so as to use any time to make distant calls to family and friends. This is a win-win situation; they are providing value to their customers and solving a problem. This alone will bring lots of businesses to the Coca-Cola Company, make their customers happy, and drive brand loyalty.



The question for you today is; what are you and your brand doing to stay on top of the game? Any brand that refuses to grow (innovate) dies slowly.

Tip 2

Plug-in: It’s about time you think of collaboration rather than competition. Don’t try to reinvent the wheels rather invent add-ons. For brands and especially smaller brands to stay afloat and not be drowned by massive competition from the big brands, they have to think about complementing an existing model/niche with their products or services.

This is the thinking line; instead of creating a new Facebook-like social media to compete with Facebook, why not think of creating an app that can easily be integrated with Facebook, taking advantage of its massive reach.

A typical example is the gaming app company, Zynga, which created the game Farmville for Facebook; they are making millions of dollars with their app. The question is if they had created their own platform will they have made it that way? Possibly No!

This is it; what can your brand add to an existing model, consider what you can bring to the table, what brands can you possibly collaborate with to birth a bigger or more impactful brand?

How can a brand thrive without innovation and collaborative works? Think creative!!!

RESOURCES:

Rebrand: The Ultimate Guide to Personal Branding

Why Every Entrepreneur Must Write A Book

The No Nonsense Guide to Personal Branding for Career Success

http://bkc.name/?p=4002 “Good Content Marketers do listen: Listen to what people say, watch trends and businesses ” ~ Edwin Dearborn Listen and learn how you can use content marketing strategies to build your brand audience. Find out the role of trust in brand building. You can listen and Subscribe via iTunes or Stitcher Radio In this episode in an interview with Edwin Dearborn on Personal branding and Content marketing He share tips on how college students can build brand and access jobs with ease. Edwin Dearborn is first and foremost a marketing enthusiast. The Orange County Register referred to Edwin as a “Marketing Expert”. Edwin is also a veteran C-level executive, having been a CEO of a large non-profit organization in Orange County, CA for over 18 years. As a CEO, he was personally responsible for overseeing the planning and management of his 100 staff. During his tenure, Edwin proactively lead many events and volunteers which resulted in ten’s of millions of dollars in funds raised for charitable organizations and programs around the world.   RESOURCES: www.edwindearborn.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting REBRAND Android App This podcast is sponsored by ImageWorks Services Building your brand Audience with Edwin Dearborn “Good Content Marketers do listen: Listen to what people say, watch trends and businesses ” ~ Edwin Dearborn<br /> Listen and learn how you can use content marketing strategies to build your brand audience.<br /> Find out the role of trust in brand building.<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> In this episode in an interview with Edwin Dearborn on Personal branding and Content marketing<br /> He share tips on how college students can build brand and access jobs with ease.<br /> Edwin Dearborn is first and foremost a marketing enthusiast. The Orange County Register referred to Edwin as a “Marketing Expert”. Edwin is also a veteran C-level executive, having been a CEO of a large non-profit organization in Orange County, CA for over 18 years. As a CEO, he was personally responsible for overseeing the planning and management of his 100 staff. During his tenure, Edwin proactively lead many events and volunteers which resulted in ten’s of millions of dollars in funds raised for charitable organizations and programs around the world.<br /> <br /> RESOURCES:<br /> www.edwindearborn.com<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Why Every Entrepreneur Must Write A Book<br /> The No Nonsense Guide to Personal Branding for Career Success<br /> Beginner’s Guide to Podcasting<br /> REBRAND Android App<br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 34:30 https://bkc.name/creating-connections-that-count/ Wed, 10 Sep 2014 15:36:09 +0000 http://bkc.name/?p=3992 "Don't focus on collecting, focus on connecting..." ~ Alan Fawcett In this podcast episode I had a conversation with Alan Fawcett on 'How to Make Connections that really Count' You can listen and Subscribe via iTunes or Stitcher Radio Alan Fawcett is the host of infinite pie connection podcast Listen and find out more on: What the connection is about. Building Key Relationships The Art of connection Why Mastermind group What to do with ‘them, they and those’… RESOURCES: Infinite Pie Podcast Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting REBRAND Android App This podcast is sponsored by ImageWorks Services Creating Connections that Counts with Alan Fawcett "...Be open to receive.." ~ Alan Fawcett<br /> <br /> In this podcast episode I had a conversation with Alan Fawcett on 'How to Make Connections that really Counts'<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Alan Fawcett is the host of infinite pie connection podcast<br /> <br /> Listen and find out more on:<br /> <br /> What the connection is about.<br /> <br /> Building Key Relationships<br /> <br /> The Art of connection<br /> <br /> Why Mastermind group<br /> <br /> What to do with ‘them, they and those’…<br /> <br /> RESOURCES:<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> REBRAND Android App<br /> <br /> This podcast is sponsored by ImageWorks Services Bernard Kelvin Clive full false 36:50 https://bkc.name/susan-roane/ Thu, 04 Sep 2014 12:21:10 +0000 http://bkc.name/?p=3987 "...most people in a room are nice people.." ~ Susan RoAne, Author of How to Work a Room Do you consider yourself shy? Do you find it difficult networking? Do you want to know some 'killer-tips'  to break the ice in communication? Listen to the expert answer these questions and more. In this Podcast episode I had a conversation with Susan RoAne You can listen and Subscribe via iTunes or Stitcher Radio Susan RoAne, an entrepreneur who’s owns her professional speaking and consulting business is an in-demand keynote speaker. She has shared her message of connection and communication with audiences worldwide, and in diverse publications including the New York Times, Sydney Telegraph, Financial Times, Globe and Mail, USA Today, forbes.com, Men's Health, Cosmo, the San Francisco Chronicle, huffington post and The Wall Street Journal and on BBC worldwide. Her clients include Coca Cola Leadership, Kaiser Permanente, The US Air Force, United Health Group, Yale University, Apple Computer, Procter and Gamble, authors@google, Intel, Stanford University, The National Football League, Intel and Apple Computer. RESOURCES: Susan RoAne website How To Work A Room Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting REBRAND Android App This podcast is sponsored by ImageWorks Services   How to Make Lasting Connections with Susan RoAne "...most people in a room are nice people.." ~ Susan RoAne, Author of How to Work a Room<br /> <br /> Do you consider yourself shy?<br /> <br /> Do you find it difficult networking?<br /> <br /> Do you want to know some 'killer-tips' to break the ice in communication?<br /> <br /> Listen to the expert answer these questions and more.<br /> <br /> In this Podcast episode I had a conversation with Susan RoAne<br /> <br /> Susan RoAne, an entrepreneur who’s owns her professional speaking and consulting business is an in-demand keynote speaker. She has shared her message of connection and communication with audiences worldwide, and in diverse publications including the New York Times, Sydney Telegraph, Financial Times, Globe and Mail, USA Today, forbes.com, Men's Health, Cosmo, the San Francisco Chronicle, huffington post and The Wall Street Journal and on BBC worldwide.<br /> <br /> Her clients include Coca Cola Leadership, Kaiser Permanente, The US Air Force, United Health Group, Yale University, Apple Computer, Procter and Gamble, authors@google, Intel, Stanford University, The National Football League, Intel and Apple Computer.<br /> <br /> RESOURCES:<br /> <br /> Susan RoAne website<br /> <br /> How To Work A Room<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> REBRAND Android App<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 44:46 https://bkc.name/dorie-clark/ Thu, 28 Aug 2014 16:46:24 +0000 http://bkc.name/?p=3982 How do you stand-out from the masses? How millennials can stand-out and find a job. 3 Steps to use in re-branding you. In this podcast episode I interviewed personal branding expert Dorie Clark. Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, French, Polish, and Thai. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post’s“100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. Resources: Reinventing You: Define Your Brand, Imagine Your Future Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting Reinventing You: How to Standout with Personal Branding Expert Dorie Clark How do you stand-out from the masses?<br /> <br /> How millennial can stand-out and find a job.<br /> <br /> 3 Steps to use in re-branding you.<br /> <br /> In this podcast episode I interviewed personal branding expert Dorie Clark.<br /> <br /> Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, French, Polish, and Thai.<br /> <br /> Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.<br /> <br /> Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post’s“100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.<br /> <br /> Resources:<br /> <br /> <br /> Reinventing You: Define Your Brand, Imagine Your Future<br /> <br /> Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> This podcast is sponsored by ImageWorks Services Bernard Kelvin Clive full false 41:07 https://bkc.name/john_kremer/ Mon, 25 Aug 2014 12:07:14 +0000 http://bkc.name/?p=3973 Conversation with book marketing expert John Kremer, He shares from his book (1001 Ways to Market your Books) and answered questions based on boo publishing, book promotion. Book Marketing expert, John Kremer, author of 1001 Ways to Market Your Books, and founder of the Billion Book Initiative to help the next generation of authors sell another billion books. Over the past 30 years, he has helped thousands of authors, both major celebrities and those just starting out to sell more books. "You can sell a lot more books if you work with other authors than if you try to do everything all by yourself" ~ John Kremer Three nuggets to note: Build Relationships Start speaking (radio, hangouts, podcast, seminars, events) Build your network (social media) Listen to the interview to discover ways to market your books Resources: Thebookmarketingnetwork.com Bookmarket.com Bookmarketingbestsellers.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting CelebrityWeightLoss.com This podcast is sponsored by ImageWorks Services Conversation with Book Marketing Expert John Kremer, 1001 Ways to Market your Books Conversation with book marketing expert John Kremer, He shares from his book (1001 Ways to Market your Books) and answered questions based on boo publishing, book promotion.<br /> <br /> Book Marketing expert, John Kremer, author of 1001 Ways to Market Your Books, and founder of the Billion Book Initiative to help the next generation of authors sell another billion books. Over the past 30 years, he has helped thousands of authors, both major celebrities and those just starting out to sell more books.<br /> <br /> "You can sell a lot more books if you work with other authors than if you try to do everything all by yourself" ~ John Kremer<br /> <br /> Three nuggets to note:<br /> <br /> Build Relationships<br /> Start speaking (radio, hangouts, podcast, seminars, events)<br /> Build your network (social media)<br /> Resources:<br /> <br /> Thebookmarketingnetwork.com<br /> <br /> Bookmarket.com<br /> <br /> Bookmarketingbestsellers.com<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> CelebrityWeightLoss.com<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> <br /> Bernard Kelvin Clive full false 1:00:11 https://bkc.name/guide-to-podcasting-with-podcast-coach-dave-jackson/ Sun, 17 Aug 2014 15:18:21 +0000 http://bkc.name/?p=3967 “Bring your passion and bring your patience” ~ Dave Jackson Interview with Podcast Coach Dave Jackson on Everything Podcasting Dave Jackson has been teaching people technology since 1995. At one point in his his career he was a three time “Employee of the Year” winner of a 40 million dollar company where he worked in about every department the company had (technician, customer service, marketing, software development, training). In November of 2005 he launched the School of Podcasting (a site with step by step tutorials on how to podcast). This has lead to other podcasting related sites and services including Podcast Mechanic(consulting), Podcast Clicks (promotion), Learn to Subscribe (free tutorial for listeners),Podcasting Shirts (clothing), Planning Your Podcast (free tutorials). and Cooler Websites (design and blog hosting). In this podcast episode Dave shares on: How to start a podcast show How companies and brands can leverage the power of podcasting How to monetize your podcast show Recommended Resources School of Podcasting Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting This podcast is sponsored by ImageWorks Services Guide to Podcasting with Podcast Coach Dave Jackson “Bring your passion and bring your patience” ~ Dave Jackson<br /> Interview with Podcast Coach Dave Jackson on Everything Podcasting<br /> Dave Jackson has been teaching people technology since 1995. At one point in his his career he was a three time “Employee of the Year” winner of a 40 million dollar company where he worked in about every department the company had (technician, customer service, marketing, software development, training).<br /> In November of 2005 he launched the School of Podcasting (a site with step by step tutorials on how to podcast). This has lead to other podcasting related sites and services including Podcast Mechanic(consulting), Podcast Clicks (promotion), Learn to Subscribe (free tutorial for listeners),Podcasting Shirts (clothing), Planning Your Podcast (free tutorials). and Cooler Websites (design and blog hosting).<br /> In this podcast episode Dave shares on:<br /> How to start a podcast show<br /> How companies and brands can leverage the power of podcasting<br /> How to monetize your podcast show<br /> Recommended Resources<br /> School of Podcasting<br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Why Every Entrepreneur Must Write A Book<br /> The No Nonsense Guide to Personal Branding for Career Success<br /> Beginner’s Guide to Podcasting<br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 35:48 https://bkc.name/jason-mcdonald-seo-for-personal-brands-and-reputation-management/ Mon, 11 Aug 2014 03:31:32 +0000 http://bkc.name/?p=3954 In this podcast episode in an interview with Jason McDonald Jason McDonald, Internet Marketer and SEO Expert shares on how you can use SEO to boost your social brand and manage your reputation online. You can listen and Subscribe via iTunes or Stitcher Radio Listen to: How you can redeem your negative brand online. How to rank high on Google search with specific keywords How to use SEO to boost your brand presence How to set up and start blogging with ease. Jason is the author of the following books on amazon SEO Fitness Workbook. A true labor of love, this book guides you through success at SEO like a great personal fitness trainer, would help you to get physically fit. SEO Toolbook. This book is my compilation of hundreds of free SEO tools. Free Google. This book is my guide to all the free goodies available from Google that can help you understand how Google works, and how to position your company at the top of Google search. It also covers Google Analytics and AdWords. Fifty SEO Ideas. This book is my laundry list of fifty amazing, generally free, things you can or should do to improve your SEO. Resources: Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting This podcast is sponsored by ImageWorks Services Jason McDonald | SEO for Personal Brands and Reputation Management In this podcast episode in an interview with Jason McDonald<br /> Jason McDonald, Internet Marketer and SEO Expert shares on how you can use SEO to boost your social brand and manage your reputation online.<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> Listen to:<br /> • How you can redeem your negative brand online.<br /> • How to rank high on Google search with specific keywords<br /> • How to use SEO to boost your brand presence<br /> • How to set up and start blogging with ease.<br /> Jason is the author of the following books on amazon<br /> 1. SEO Fitness Workbook. A true labor of love, this book guides you through success at SEO like a great personal fitness trainer, would help you to get physically fit.<br /> 2. SEO Toolbook. This book is my compilation of hundreds of free SEO tools.<br /> 3. Free Google. This book is my guide to all the free goodies available from Google that can help you understand how Google works, and how to position your company at the top of Google search. It also covers Google Analytics and AdWords.<br /> 4. Fifty SEO Ideas. This book is my laundry list of fifty amazing, generally free, things you can or should do to improve your SEO.<br /> Resources: <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> Why Every Entrepreneur Must Write A Book<br /> The No Nonsense Guide to Personal Branding for Career Success<br /> Beginner’s Guide to Podcasting<br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 29:24 https://bkc.name/conrad-egusa/ Tue, 05 Aug 2014 17:47:32 +0000 http://bkc.name/?p=3949 “Journalist don’t really cover companies they cover announcements of companies” ~ Conrad Egusa Download  & Listen to how you can easily and effectively use PR services to your advantage. A better way to get Press for your Start-ups. You can listen and Subscribe via iTunes or Stitcher Radio In this podcast episode is a conversation I had with Conrad Egusa on ‘PR and the New Media’; how to effectively use PR services. Conrad Egusa is an entrepreneur and marketing consultant. He has been featured on publications including The Financial Times, Bloomberg, and TechCrunch. Founder of PR firm Publicize, focused on startups. The company's mission is to change the way startups approach PR. A former VentureBeat writer. Conrad is the Co-Owner & Chairman of Colombia Reports (www.colombiareports.co), which is the largest English news publication in South America. Colombia Reports was founded in March 2008 and is frequently cited by the New York Times, BBC, CNN and Fox News. Resources: Conrad: LinkedIn Twitter Publicize.co Publicize is a next-generation PR company. They help leading technology startups grow faster. Why Every Entrepreneur Must Write A Book Rebrand: The Ultimate Guide to Personal Branding  The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting This podcast is sponsored by ImageWorks Services Conrad Egusa on ‘PR and the New Media’; How to effectively use PR services. “Journalist don’t really cover companies they cover announcements of companies” ~ Conrad Egusa<br /> <br /> Download & Listen to how you can easily and effectively use PR services to your advantage.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> In this podcast episode is a conversation I had with Conrad Egusa on ‘PR and the New Media’; how to effectively use PR services.<br /> <br /> Conrad Egusa is an entrepreneur and marketing consultant. He has been featured on publications including The Financial Times, Bloomberg, and TechCrunch. Founder of PR firm Publicize, focused on startups. The company's mission is to change the way startups approach PR. A former VentureBeat writer.<br /> <br /> Conrad is the Co-Owner & Chairman of Colombia Reports (www.colombiareports.co), which is the largest English news publication in South America. Colombia Reports was founded in March 2008 and is frequently cited by the New York Times, BBC, CNN and Fox News.<br /> <br /> Resources:<br /> <br /> Publicize.co Publicize is a next-generation PR company. They help leading technology startups grow faster.<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 30:14 https://bkc.name/personal-branding-with-jim-kukral/ Thu, 31 Jul 2014 16:21:20 +0000 http://bkc.name/?p=3940 “If you want to be remarkable do something that is remarkable” ~ Jim Kukral In this podcast episode my guest Jim Kukral (bestselling author, consultant) shares insight on  personal branding and book publishing. You can listen and Subscribe via iTunes or Stitcher Radio For over 16-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how to: Build successful new online businesses or energize and refresh existing ones Learn how to leverage social media for more sales, leads and publicity Create imaginative marketing campaigns that get talked about Innovate new products and services that could positively change your business bottom line Attract first-class publicity that actually means something and gives an ROI Make more profits with less work Download, listen and go Make it happen! The only excuse you have is that you don’t want it bad enough..   Resources: www.jimkukral.com www.godirectbook.com www.authormarketingclub.com Why Every Entrepreneur Must Write A Book Rebrand: The Ultimate Guide to Personal Branding  The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting This podcast is sponsored by ImageWorks Services Jim Kukral | Why you need a Personal Brand “If you want to be remarkable do something that is remarkable” ~ Jim Kukral<br /> <br /> In this podcast episode my guest Jim Kukral (bestselling author, consultant) shares insight on personal branding and book publishing.<br /> <br /> For over 16-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how to:<br /> <br /> Build successful new online businesses or energize and refresh existing ones<br /> Learn how to leverage social media for more sales, leads and publicity<br /> Create imaginative marketing campaigns that get talked about<br /> Innovate new products and services that could positively change your business bottom line<br /> Attract first-class publicity that actually means something and gives an ROI<br /> Make more profits with less work<br /> Download, listen and go Make it happen!<br /> <br /> The only excuse you have is that you don’t want it bad enough..<br /> <br /> <br /> <br /> Resources:<br /> <br /> www.jimkukral.com<br /> <br /> www.godirectbook.com<br /> <br /> www.authormarketingclub.com<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> Beginner’s Guide to Podcasting<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> Imageworks1 Bernard Kelvin Clive full false 35:08 https://bkc.name/derek-doepker-why-authors-fail/ Thu, 24 Jul 2014 07:52:40 +0000 http://bkc.name/?p=3922 "A good book isn't necessarily going to be a great selling book" ~  Derek Doepker If you are an aspiring author, writer or have self-published a book and it's not doing too well, this is what you have to pay attention to. In this podcast episode we discussed the publishing digital publishing business, with my guest Derek Doepker on the subject: Why Authors Fail: 17 Mistakes Self-Published Authors Make That Sabotage Their Success (And How To Fix Them) Derek Doepker is a blogger, entrepreneur, and #1 bestselling fitness author. Concerning the book this: "I found Derek Doepker's gem of a book 'Why Authors Fail' from an Amazon recommendation. I downloaded it and was so impressed that I devoured it non-stop. Tonight I'm going to re-read it while making notes and looking up some of the many resource hyperlinks that Derek so selflessly shares. I can tell you from personal experience as an Amazon BestSelling author that what Derek has outlined is straight goods. I can check-off all 17 mistakes as not only having been there, but still being there in some categories. This guide is not just helpful in the craft of producing and marketing your book - it's a motivator to push on in your writing career. I highly recommend it! - Garry Rodgers Vancouver, Canada" Listen to Derek's exposition on the subject in this episode and get your book sky-rocking. Resources Why Authors Fail ebookbestsellersecrets.com Why Every Entrepreneur Must Write A Book Rebrand: The Ultimate Guide to Personal Branding  The No Nonsense Guide to Personal Branding for Career Success Beginner’s Guide to Podcasting This podcast is sponsored by ImageWorks Services Derek Doepker: Why Authors Fail? "A good book isn't necessarily going to be a great selling book" ~ Derek Doepker<br /> <br /> If you are an aspiring author, writer or have self-published a book and it's not doing too well, this is what you have to pay attention to.<br /> <br /> In this podcast episode we discussed the publishing digital publishing business,<br /> <br /> with my guest Derek Doepker on the subject:<br /> <br /> Why Authors Fail: 17 Mistakes Self-Published Authors Make That Sabotage Their Success (And How To Fix Them)<br /> <br /> Derek Doepker is a blogger, entrepreneur, and #1 bestselling fitness author.<br /> <br /> Concerning the book this is what some reader had to say<br /> <br /> "I found Derek Doepker's gem of a book 'Why Authors Fail' from an Amazon recommendation. I downloaded it and was so impressed that I devoured it non-stop. Tonight I'm going to re-read it while making notes and looking up some of the many resource hyperlinks that Derek so selflessly shares.<br /> <br /> I can tell you from personal experience as an Amazon BestSelling author that what Derek has outlined is straight goods. I can check-off all 17 mistakes as not only having been there, but still being there in some categories. This guide is not just helpful in the craft of producing and marketing your book - it's a motivator to push on in your writing career. I highly recommend it!<br /> <br /> - Garry Rodgers Vancouver, Canada"<br /> <br /> Listen to Derek's exposition on the subject in this episode and get your book sky-rocking.<br /> <br /> Resources<br /> <br /> Why Authors Fail<br /> <br /> http://ebookbestsellersecrets.com<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> Rebrand: The Ultimate Guide to Personal Branding<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> Beginner’s Guide to Podcasting<br /> <br /> This podcast is sponsored by ImageWorks Services Bernard Kelvin Clive full false 27:01 https://bkc.name/audio-branding-podcast-marketing-with-ben-krueger/ Wed, 16 Jul 2014 10:34:02 +0000 http://bkc.name/?p=3909 "Podcasting is a Marketing and Positioning Tool" In this episode I interviewed Ben Krueger on the subject of Podcasting, Positioning and Marketing: Ben Krueger is the owner of Authority Engine and creator of Small Business Podcasting, Podcasting Marketing HQ, and host of the Authority Engine Podcast as featured on Itunes, and Stitcher Radio. -  He’s probably best known around the water cooler as the “Podcast Marketing Guy” and has become the go-to authority on positioning, cultivating and growing small businesses through the power of podcast marketing. Tips for the episode NB: Podcasting is a Marketing and Positioning Tool Concerning podcasting and business: Start with your vision/goal for your company, eg where do you want to see your clients and business in the next two years? Who are you audience? Who are your guests? What are you providing? Who are we talking to? How to tailor your content to them? Listen and take action. Resources AuthorityEngine Beginner's Guide to Podcasting Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services Audio Branding: Podcast Marketing with Ben Krueger "Podcasting is a Marketing and Positioning Tool"<br /> <br /> In this episode I interviewed Ben Krueger on the subject of Podcasting, Positioning and Marketing:<br /> <br /> Ben Krueger is the owner of Authority Engine and creator of Small Business Podcasting, Podcasting Marketing HQ, and host of the Authority Engine Podcast as featured on Itunes, and Stitcher Radio. -<br /> <br /> He’s probably best known around the water cooler as the “Podcast Marketing Guy” and has become the go-to authority on positioning, cultivating and growing small businesses through the power of podcast marketing.<br /> <br /> Tips for the episode<br /> <br /> NB: Podcasting is a Marketing and Positioning Tool<br /> <br /> Concerning podcasting and business: Start with your vision/goal for your company, eg where do you want to see your clients and business in the next two years?<br /> <br /> Who are you audience?<br /> <br /> Who are your guests?<br /> <br /> What are you providing?<br /> <br /> Who are we talking to?<br /> <br /> How to tailor your content to them?<br /> <br /> Listen and take action.<br /> <br /> Resources<br /> <br /> AuthorityEngine<br /> <br /> Beginner's Guide to Podcasting<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 38:40 https://bkc.name/dan_norris/ Wed, 09 Jul 2014 14:23:20 +0000 http://bkc.name/?p=3873 "..offer something that  people really want that is unique..." In this podcast epsiode I interviewed Dan Norris on building a trusted branded optimized Wordpress site. Dan shares ideas on what to do when you have a low budget for your website design. Dan Norris is a driven entrepreneur and an award winning content marketer. He is a co-founder in wpcurve.com, a worldwide team of wordpress developers, providing unlimited small fixes and support, 24 / 7 for $69 per month. His company became profitable in just 23 days, and hit $23k / month in 12 months." Here are some few tips from the episode Offer something unique Refer ability of services is essential Provide great content to build good will and trust Build a community Leverage your emailing list. Quickly offer solutions. Be accessible Interestingly, Dan reviewed my website on the show. I did some tweaks right after the show. Listen and take action. Recommended Resources Differentiating your Website Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success www.wpcurve.com  Wordpress support services. This podcast is sponsored by ImageWorks Services Dan Norris: Building a Respectable Brand with Optimized Wordpress Site .Put something up that people really want and unique.<br /> <br /> In this podcast epsiode I interviewed Dan Norris on building a trusted branded optimized Wordpress site.<br /> <br /> Dan shares ideas on what to do when you have a low budget for your website design.<br /> <br /> Dan Norris is a driven entrepreneur and an award winning content marketer. He is a co-founder in wpcurve.com, a worldwide team of wordpress developers, providing unlimited small fixes and support, 24 / 7 for $69 per month.<br /> <br /> His company became profitable in just 23 days, and hit $23k / month in 12 months."<br /> <br /> Here are some few tips from the episode<br /> <br /> Offer something unique<br /> Refer ability of services is essential<br /> Provide great content to build good will and trust<br /> Build a community<br /> Leverage your emailing list.<br /> Quickly offer solutions.<br /> Be accessible<br /> Interestingly, Dan reviewed my website on the show. I did some tweaks right after the show.<br /> <br /> Listen and take action.<br /> <br /> Recommended Resources<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> www.wpcurve.com Wordpress support services.<br /> <br /> This podcast is sponsored by ImageWorks Services Bernard Kelvin Clive full false 34:15 https://bkc.name/why-profit-first-with-mike-michalowicz/ Wed, 02 Jul 2014 17:05:32 +0000 http://bkc.name/?p=3783 “The sooner you get something started the more likely you get to be successful, get started today!” ~ Mike Michalowicz In this podcast episode I interviewed Mike on Entrepreneurship and Business Branding Author, Entrepreneur, Keynote speaker Mike Michalowicz  is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express's "Open Forum" series With a new “profit first” formula  Michalowicz now operates his third million dollar venture, is a former small business columnist for The Wall Street Journal. The author of: Profit First Latest Book The Pumpkin Plan The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”   In this interview your will discover how to  position your business and brand for profit Note: I.            Explore your true uniqueness II.            Understand who you are as an individual III.            Then match it up with your business How to Establish your business brand Know yourself Be authentic: Authenticity drives demands Serve a unique customer: Are you serving a niche? Have the right quality of innovation, a distinguishing element Have brand fluidity. Ability to respond to customer demand Recommended Resources PROFIT FIRST Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services Business and Brands: Why Profit First with Mike Michalowicz “The sooner you get something started the more likely you get to be successful, get started today!” ~ Mike Michalowicz<br /> <br /> In this podcast episode I interviewed Mike on Entrepreneurship and Business Branding<br /> <br /> Author, Entrepreneur, Keynote speaker Mike Michalowicz is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express's "Open Forum" series<br /> <br /> With a new “profit first” formula Michalowicz now operates his third million dollar venture, is a former small business columnist for The Wall Street Journal.<br /> <br /> The author of:<br /> <br /> Profit First Latest Book<br /> <br /> The Pumpkin Plan <br /> <br /> The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”<br /> <br /> <br /> <br /> In this interview your will discover how to position your business and brand for profit<br /> <br /> Note:<br /> <br /> I. Explore your true uniqueness<br /> <br /> II. Understand who you are as an individual<br /> <br /> III. Then match it up with your business<br /> <br /> How to Establish your business brand<br /> <br /> Know yourself<br /> Be authentic: Authenticity drives demands<br /> Serve a unique customer: Are you serving a niche<br /> Have the right quality of innovation, a distinguishing element<br /> Have brand fluidity. ability to respond to customer demand<br /> Bernard Kelvin Clive full false 18:48 https://bkc.name/barry_feldman/ Wed, 25 Jun 2014 10:53:22 +0000 http://bkc.name/?p=3757 “The key to influencer marketing is to put the influencer first” ~ Barry Feldman In this podcast episode, content marketing expert, Barry Feldman shares tips for successful Personal Branding and influencer marketing. Barry Feldman owns and operates Feldman Creative, specialists in creating effective online marketing programs. Named  as one of the Top 25 Social Media Marketing Experts You Need to Know by Linkedin.  Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. Barry is also available to speak, coach and deliver training for online marketing, copywriting, and persuasion. Contact Barry visit www.feldmancreative.com Recommended Resources Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success www.feldmancreative.com AudioBooks RERBAND Summit: 7 Speakers Messages on Branding This podcast is sponsored by ImageWorks Services   Content Marketing Expert Barry Feldman shares tips for Personal Branding The key to influencer marketing is to put the influencer first ~ Barry Feldman<br /> <br /> In this podcast episode content marketing expert, Barry Feldman shares tips for successful Personal Branding and influencer marketing.<br /> <br /> Barry Feldman owns and operates Feldman Creative, specialists in creating effective online marketing programs. <br /> <br /> Named as one of the Top 25 Social Media Marketing Experts You Need to Know by Linkedin. <br /> <br /> Barry is a frequent contributor to over 10 of the web's top publishers on the subject of online marketing. <br /> <br /> Barry is also available to speak, coach and deliver training for online marketing, copywriting, and persuasion.<br /> <br /> Contact Barry visit www.feldmancreative.com<br /> <br /> Recommended Resources<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> www.feldmancreative.com<br /> <br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> Bernard Kelvin Clive full false 37:52 https://bkc.name/law-of-attraction-steps-to-manifest-your-dreams/ Thu, 19 Jun 2014 18:14:13 +0000 http://bkc.name/?p=3736 "Gratitude is magic, it can change anybody's life" ~ Awesome AJ In this podcast episode your will learn how to: Use the law of attraction to your advantage and live your awesome life. Living your Awesome Brand The four steps to use to manifest your dreams. An interview with a 'Law of Attraction' expert, Ajay Mishra (Awesome AJ) Ajay (AJ) is an inspirational writer, law of attraction expert and life coach. He is helping, supporting, and guiding people around the Globe in living their Dreams. His guidance and teaching are easy, effortless and life-changing. That's why he is branded as "Awesome AJ" for spreading awesomeness into everyone's life. He is an expert in self-esteem building and powerful self branding. His powerful training in building self awesomeness is truly remarkable and life changing. With his expertise of Law of Attraction, Human Thought Pattern and Universal Way of working, he is helping and guiding thousands of people across the globe in achieving their dreams, healing their Soul, harmonizing their relationship, creating magnificent success at job and studies, magnetizing abundance of wealth, restoring complete health and bringing the gift of love in their lives. He offers a Life-changing Online Course "28 Magical Practice" to bring happiness into people's life with power of gratitude. His soul inspiring website bringing joy and motivation to people across the globe. Join his Unique Tribe of Awesome People at : http://awesomeaj.com/ Inspirational Writer, Self-Improvement Blogger, Law of Attraction Expert, Life Coach and Consultant. // Recommended books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success AudioBooks This podcast is sponsored by ImageWorks Services     Law of Attraction: Steps to Manifest Your Dreams "Gratitude is magic, it can change anybody's life" ~ Awesome AJ<br /> <br /> In this podcast episode your will learn how to"<br /> <br /> Use the law of attraction to your advantage and live your awesome life.<br /> Living your Awesome Brand<br /> The four steps to use to manifest your dreams.<br /> An interview with a 'Law of Attraction' expert, Ajay Mishra (Awesome AJ)<br /> Ajay (AJ) is an inspirational writer, law of attraction expert and life coach. He is helping, supporting, and guiding people around the Globe in living their Dreams. His guidance and teaching are easy, effortless and life-changing. That's why he is branded as "Awesome AJ" for spreading awesomeness into everyone's life. He is an expert in self-esteem building and powerful self branding. His powerful training in building self awesomeness is truly remarkable and life changing.<br /> <br /> With his expertise of Law of Attraction, Human Thought Pattern and Universal Way of working, he is helping and guiding thousands of people across the globe in achieving their dreams, healing their Soul, harmonizing their relationship, creating magnificent success at job and studies, magnetizing abundance of wealth, restoring complete health and bringing the gift of love in their lives.<br /> <br /> He offers a Life-changing Online Course "28 Magical Practice" to bring happiness into people's life with power of gratitude.<br /> <br /> His soul inspiring website bringing joy and motivation to people across the globe.<br /> <br /> Join his Unique Tribe of Awesome People at : http://awesomeaj.com/<br /> <br /> Inspirational Writer, Self-Improvement Blogger, Law of Attraction Expert, Life Coach and Consultant.<br /> <br /> Recommended books<br /> Law of Attraction: Steps to Manifest Your Dreams<br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success Bernard Kelvin Clive full false 34:31 https://bkc.name/3-critical-reasons-why-you-must-pay-attention-to-your-personal/ Thu, 12 Jun 2014 12:47:03 +0000 http://bkc.name/?p=3676  "Don't seek to be the loudest voice in the room but rather a clear distinctive voice" ~ Bernard Kelvin Clive You can listen and Subscribe via iTunes or Stitcher Radio 1. People do business(employ, recommend, refer, deal) with those they: Know, Love, & Trust... If people don't know you for something specific they may not do business with you. If you are not a kind, caring, admirable person with pleasing personality, people may never deal with you. Being likeable is a great asset. If you cannot be trusted in business, you have no business, your credibility is key to survival. "In this age, trust is the new currency for riches”. Can you be trusted? 2. As the world becomes noisier with each passing day and content fatigue with overloaded information setting in, if you don't position yourself as a brand and build strong reputation for yourself, you will be drowned in the noise. Haven't you noticed how people are cramming the social media platforms for attention(tags, likes, shares, retweets, blogs, pictures, etc) daily? Doing all they can for attention. If you consciously build your brand steadily overtime, you will become a go-to-person amidst the noise. Let your voice be heard. "Don't seek to be the loudest voice in the room but rather a clear distinctive voice" ~ Bernard Kelvin Clive 3. If you are not a brand then guess what; you are a commodity, and commodities rarely do get noticed. They are treated less and receive less of value. Your uniqueness in little areas matters. It's your difference that the world is seeking after not your similarities. The world is looking for experts and not generalists. Now, Go make it happen. Recommended books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success AudioBooks RERBAND Summit: 7 Speakers Messages on Branding This podcast is sponsored by ImageWorks Services   3 Critical Reasons Why you Must Pay Attention to your Personal Brand "Don't seek to be the loudest voice in the room but rather a clear distinctive voice" ~ Bernard Kelvin Clive<br /> 1. People do business(employ, recommend, refer, deal) with those they: Know, Love, & Trust... If people don't know you for something specific they may not do business with you. If you are not a kind, caring, admirable person with pleasing personality, people may never deal with you. Being likeable is a great asset. If you cannot be trusted in business, you have no business, your credibility is key to survival. "In this age, trust is the new currency for riches”. Can you be trusted?<br /> <br /> 2. As the world becomes noisier with each passing day and content fatigue with overloaded information setting in, if you don't position yourself as a brand and build strong reputation for yourself, you will be drowned in the noise. Haven't you noticed how people are cramming the social media platforms for attention(tags, likes, shares, retweets, blogs, pictures, etc) daily? Doing all they can for attention. If you consciously build your brand steadily overtime, you will become a go-to-person amidst the noise. Let your voice be heard. "Don't seek to be the loudest voice in the room but rather a clear distinctive voice" ~ Bernard Kelvin Clive<br /> <br /> 3. If you are not a brand then guess what; you are a commodity, and commodities rarely do get noticed. They are treated less and receive less of value. Your uniqueness in little areas matters. It's your difference that the world is seeking after not your similarities. The world is looking for experts and not generalists.<br /> <br /> Now, Go make it happen. Bernard Kelvin Clive full false 5:26 https://bkc.name/7-speakers-albert-ocran-linda-narh-nana-k-duah-ofie-kodjoe-selorm-afred-betepe-jennifer-agyeman-bernard-kelvin-clive-shared-their-thoughts-on-branding-personal-branding-summit-2014-rebrand/ Thu, 05 Jun 2014 11:29:33 +0000 http://bkc.name/?p=3658 "Learn to see what others are not seeing" In a world today, where there are so many people looking for few opportunities that exist, each person must find a way of differentiating him or herself to stand-out and be noticed; to build a personal brand. You can listen and Subscribe via iTunes or Stitcher Radio   In this episode you will hear excerpts from the speeches delivered at the Personal Branding Summit 2014 by Albert Ocran, Keynote Speaker, Executive Coach Linda Narh, Communication & Marketing Expert Nana K. Duah. Brand Design Strategist Ofie Kodjoe, International Renowned Musician, Radio & TV Hostess Selorm Alfred Betepe. Entrepreneur & Brand Consultant Jennifer Agyeman, Image Consult ant Bernard Kelvin Clive, Lifestyle Entrepreneur Join the Personal Branding Network (PBN) today; a community of like-minded individuals, growing and building brands with experts in the branding industry. Watch pictures form the summit here: www.bkc.name/rebrand Recommended books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success AudioBooks RERBAND Summit: 7 Speakers Messages on Branding www.RebrandLive.com This podcast is sponsored by ImageWorks Services 7 Speakers: Albert Ocran, Linda Narh, Nana K. Duah, Ofie Kodjoe, Selorm Afred Betepe, Jennifer Agyeman, Bernard Kelvin Clive, shared their thoughts on Branding. Personal Branding Summit 2014. REBRAND "Learn to see what others are not seeing"<br /> <br /> In a world today, where there are so many people looking for few opportunities that exist, each person must find a way of differentiating him or herself to stand-out and be noticed; to build a personal brand.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> In this episode you will hear excerpts from the speeches delivered at the Personal Branding Summit 2014 by<br /> <br /> Albert Ocran, Keynote Speaker, Executive Coach<br /> Linda Narh, Communication & Marketing Expert<br /> Nana K. Duah. Brand Design Strategist<br /> Ofie Kodjoe, International Renowned Musician, Radio & TV Hostess<br /> Selorm Alfred Betepe. Entrepreneur & Brand Consultant<br /> Jennifer Agyeman, Image Consultant<br /> Bernard Kelvin Clive, Lifestyle Entrepreneur<br /> Join the Personal Branding Network (PBN) today; a community of like-minded individuals, growing and building brands with experts in the branding industry.<br /> <br /> Watch pictures form the summit here: www.bkc.name/rebrand<br /> <br /> Recommended books<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> AudioBooks<br /> <br /> www.RebrandLive.com<br /> <br /> This podcast is sponsored by ImageWorks Services Bernard Kelvin Clive full false 39:45 https://bkc.name/olivia_omega/ Wed, 21 May 2014 08:53:34 +0000 http://bkc.name/?p=3581 "Attract or repel, if they don't love you they are not your target" ~ Olivia Omega In this podcast episode I had conversation wit Olivia Omega on building a Personal Brand. You can listen and Subscribe via iTunes or Stitcher Radio Olivia Omega is a freelance consultant with 12 years of marketing, branding and PR experience. She is a personal branding and social media strategy expert with a strong background in brand positioning, traditional advertising, integrated marketing, new product development, graphic design and online community management. Olivia has taught social media and branding workshops across the country for both large and small business clients, equipping them with the knowledge to successfully use Facebook, Twitter, Pinterest, Instagram and blogs to grow their brands. Past PR clients have been featured in USA Today, Entrepreneur, Glamour, Daily Candy, O Magazine, Us Weekly, Life & Style, The Ellen DeGeneres Show, The Insider, Parents, Pregnancy, Fit Pregnancy, Pregnancy & Newborn and more. She blogs at www.laughlivlove.com Visit www.OliviaOmega.com Recommended books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success AudioBooks This podcast is sponsored by ImageWorks Services Personal Branding: Attract or Repel with Olivia Omega <br /> "Attract or repel, if they don't love you they are not your target" ~ Olivia Omega<br /> <br /> In this podcast episode I had conversation wit Olivia Omega on building a Personal Brand.<br /> <br /> Olivia Omega is a freelance consultant with 12 years of marketing, branding and PR experience. She is a personal branding and social media strategy expert with a strong background in brand positioning, traditional advertising, integrated marketing, new product development, graphic design and online community management.<br /> <br /> podcas_olivia<br /> <br /> Olivia has taught social media and branding workshops across the country for both large and small business clients, equipping them with the knowledge to successfully use Facebook, Twitter, Pinterest, Instagram and blogs to grow their brands.<br /> <br /> Past PR clients have been featured in USA Today, Entrepreneur, Glamour, Daily Candy, O Magazine, Us Weekly, Life & Style, The Ellen DeGeneres Show, The Insider, Parents, Pregnancy, Fit Pregnancy, Pregnancy & Newborn and more. She blogs at www.laughlivlove.com Visit www.OliviaOmega.com<br /> <br /> Recommended books<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> AudioBooks<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 36:19 https://bkc.name/survival-and-success-living-a-life-of-influence-manuel-corazzari/ Wed, 14 May 2014 05:35:25 +0000 http://bkc.name/?p=3571 “Tough times don't last, tough people do. ” ― Robert H. Schuller In this podcast episode I had conversation with Manuel Corazzari, sharing his success and struggles and making it to building great brands. You can listen and Subscribe via iTunes or Stitcher Radio Manuel Corazzari is a photographer, brand specialist, musician, public speaker and the husband of Lori Corazzari. At his early age, Manuel Corazzari flew to Unites States from Costa Rica with $5 on one pocket and a one million dollar smile in the other pocket. Three months later he end up meeting his future mentor David Jordan Allen that saw the talent and determination on this young person's life, a year later Manuel started learning web design, html and graphics, 5 years later television, TV productions, cameras, and 10 years later advertising, public relations, networking and personal branding. Today Manuel Corazzari is the CEO of Crown Media LLC. A Technology Company that utilizes media to impact the market world through all the ways of Media! Manuel Highlights are focus on Branding, Networking, assisting the world, and crossing every door of opportunity that faces our way. Manuel works closely with clients to create distinctive brand identities that have real meaning, relevance and uniqueness, to ensure they stand out from the competition. Contact him at www.manuelcorazzari.net Recommended books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success AudioBooks This podcast is sponsored by ImageWorks Services Survival and Success: Living a Life of Influence - Manuel Corazzari “Tough times don't last, tough people do. ” ― Robert H. Schuller<br /> <br /> In this podcast episode I had conversation with Manuel Corazzari, sharing his success and struggles and making it to building great brands.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Manuel Corazzari is a photographer, brand specialist, musician, public speaker and the husband of Lori Corazzari.<br /> <br /> At his early age, Manuel Corazzari flew to Unites States from Costa Rica with $5 on one pocket and a one million dollar smile in the other pocket.<br /> <br /> Three months later he end up meeting his future mentor David Jordan Allen that saw the talent and determination on this young person's life, a year later Manuel started learning web design, html and graphics, 5 years later television, TV productions, cameras, and 10 years later advertising, public relations, networking and personal branding.<br /> <br /> podcast_manuel<br /> <br /> Today Manuel Corazzari is the CEO of Crown Media LLC. A Technology Company that utilizes media to impact the market world through all the ways of Media! Manuel Highlights are focus on Branding, Networking, assisting the world, and crossing every door of opportunity that faces our way.<br /> <br /> Manuel works closely with clients to create distinctive brand identities that have real meaning, relevance and uniqueness, to ensure they stand out from the competition.<br /> <br /> Contact him at www.manuelcorazzari.net<br /> <br /> Recommended books<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> AudioBooks<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> Bernard Kelvin Clive full false 29:42 https://bkc.name/5-reasons-your-employees-need-personal-branding-education/ Fri, 09 May 2014 04:48:38 +0000 http://bkc.name/?p=3562 "Without sense of  purpose and clear direction of your life, you will only be building a fake brand of you"  You can listen and Subscribe via iTunes or Stitcher Radio It will help them better understand themselves, their overall purpose in life to align it with the company's goals.   They will be able to work in their area of strength which guarantees an increase in your company's productivity. No square pegs in round holes. Sometimes a little shift is all that is needed.   They will be more confident to spread information about the company in their own capacity easily; that is to say they will become your company's brand ambassadors. Personal branding education will help your employees to understand and appreciate their unique qualities and the roles they play in the company and how they affect the company's overall mission to enable them work with fellow workers.   Enhances customer relations and builds brand loyalty. This is very crucial in maintaining customer confidence in products and services. If your staff have a pleasing personality it attracts more clients into your business. They can better communicate company's values in their own voice to clients online and offline. Bonus: Appearance matters; First impressions count Recommended books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services 5 Reasons your Employees Need Personal Branding Education "Without a clear sense of direction and purpose in life, you will only be building a fake brand of yourself"<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> It will help them better understand themselves, their overall purpose in life to align it with the company's goals.<br /> <br /> <br /> They will be able to work in their area of strength which guarantees an increase in your company's productivity. No square pegs in round holes. Sometimes a little shift is all that is needed.<br /> <br /> <br /> They will be more confident to spread information about the company in their own capacity easily; that is to say they will become your company's brand ambassadors.<br /> Audiobook<br /> Personal branding education will help your employees to understand and appreciate their unique qualities and the roles they play in the company and how they affect the company's overall mission to enable them work with fellow workers.<br /> <br /> <br /> Enhances customer relations and builds brand loyalty. This is very crucial in maintaining customer confidence in products and services. If your staff have a pleasing personality it attracts more clients into your business. They can better communicate company's values in their own voice to clients online and offline.<br /> Bonus: Appearance matters; First impressions count<br /> <br /> Recommended books<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> Bernard Kelvin Clive full false 4:14 https://bkc.name/chris-bell-interviews-bernard-kelvin-clive-on-personal-branding/ Fri, 25 Apr 2014 20:39:04 +0000 http://bkc.name/?p=3542 "You don't have to be great to get started but you must get started to be great" ~ Les Brown In this particular episode Chris Bell of the Writers Rebellion Podcast interview Bernard Kelvin Clive; discussing the importance of Personal Branding and Publishing on his podcast show. Listen and be inspired: You can listen and Subscribe via iTunes or Stitcher Radio Interview transcript: CB: Hi Bernard! How are you today? BKC: Hi Chris, I’m good as gold here. CB: Excellent. Thank you for taking the time to come on the show today. BKC: It’s a pleasure I treasure. CB: Awesome. Well I’ve given the listeners the back-cover version of your biography, but tell us more about yourself and what inspired you to start the journey of self-publishing. BKC: Alright, thank you Chris. The name is Bernard Kelvin Clive and I’m inspired by a lot of things and a lot of people. My goal or vision or purpose is to really inspire others to live their God-given dreams using little means, or simple forms in every way I can, in the little things I can do. In so doing, I’m inspiring others and I’m inspiring myself to be the best version of myself I can ever be. It’s all summed up in the words “Inspiring and empowering the soul.” Those are the things I pursue. CB: Excellent, excellent! Do you have a quote that inspires you in your craft? BKC: I actually love quotes; I use quotes now and then and a lot of quotes really inspire me. One of them by Zig Ziglar and amplified by Les Brown: “You don’t have to be great to get started, but you must get started to be great.” CB: SUre, absolutely! I love that quote. I think that is such an inspiration for people who maybe want to write a book or start a podcast or start speaking, but don’t necessarily believe they have what it takes. You know, I started this podcast a few weeks ago, and I feel like I’m very much learning the trade of podcasting. And, it took me a while to build up the courage to actually get started on the podcast, I think because I was struggling with that same kind of thing. But, as I’ve started doing it I’ve learned more and really been enjoying it. So, I think that’s very inspirational for a lot of authors. Well, we as authors know that writing can be so rewarding, but it’s not always easy. Can you tell us about a time where you failed or fell short of your goals. BKC: Ok, that’s a great question. Basically, with the quote I gave you, that’s one of the ways I really live my life and my writing style, because I believe its a process and a journey and until you begin, you will never get finished or know how much you have within yourself. So, my goal has been, all these years is to always put out something genuine to inspire somebody, no matter how little or small. My greatest challenge in all these processes has been trying to be confined by certain voices or certain people saying your writing style should be like “so, so and so,” or you should write “so, so and so.” And those have been the biggest challenges I find myself in, especially for my very first book in 2010. There were some people that reviewed the book that said I should go in this form or this particular path. But I stuck to my purpose, my goals. This is how I write and how I want to communicate. So to them, I might be a failure because I did not write as lengthy as they wanted or like some other famous authors they know, but in my own way or my own voice. And, that is very challenging for every beginning author or writer that you might be forced to confine yourself to the style or method of certain people. But, when you stick to your own style and find achievement along the way, you then excel at it. CB: Awesome! I think that is such wonderful advice for authors, especially those just starting out who have maybe read some eBooks or some self-published books and think that there is maybe one specific way to go about it. But, I would like to echo what you said and really I think it’s important for authors to find their own... Chris Bell interviews Bernard Kelvin Clive on Personal Branding "You don't have to be great to get started but you must get started to be great" ~ Les Brown<br /> <br /> In this particular episode Chris Bell of the Writers Rebellion Podcast interview Bernard Kelvin Clive; discussing the importance of Personal Branding and Publishing on his podcast show.<br /> Listen and be inspired:<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Interview transcript:<br /> <br /> CB: Hi Bernard! How are you today?<br /> <br /> BKC: Hi Chris, I’m good as gold here.<br /> <br /> CB: Excellent. Thank you for taking the time to come on the show today.<br /> <br /> BKC: It’s a pleasure I treasure.<br /> <br /> CB: Awesome. Well I’ve given the listeners the back-cover version of your biography, but tell us more about yourself and what inspired you to start the journey of self-publishing.<br /> <br /> BKC: Alright, thank you Chris. The name is Bernard Kelvin Clive and I’m inspired by a lot of things and a lot of people. My goal or vision or purpose is to really inspire others to live their God-given dreams using little means, or simple forms in every way I can, in the little things I can do. In so doing, I’m inspiring others and I’m inspiring myself to be the best version of myself I can ever be. It’s all summed up in the words “Inspiring and empowering the soul.” Those are the things I pursue.<br /> <br /> CB: Excellent, excellent! Do you have a quote that inspires you in your craft?<br /> <br /> BKC: I actually love quotes; I use quotes now and then and a lot of quotes really inspire me. One of them by Zig Ziglar and amplified by Les Brown: “You don’t have to be great to get started, but you must get started to be great.”<br /> <br /> CB: SUre, absolutely! I love that quote. I think that is such an inspiration for people who maybe want to write a book or start a podcast or start speaking, but don’t necessarily believe they have what it takes. You know, I started this podcast a few weeks ago, and I feel like I’m very much learning the trade of podcasting. And, it took me a while to build up the courage to actually get started on the podcast, I think because I was struggling with that same kind of thing. But, as I’ve started doing it I’ve learned more and really been enjoying it. So, I think that’s very inspirational for a lot of authors. Well, we as authors know that writing can be so rewarding, but it’s not always easy. Can you tell us about a time where you failed or fell short of your goals.<br /> <br /> BKC: Ok, that’s a great question. Basically, with the quote I gave you, that’s one of the ways I really live my life and my writing style, because I believe its a process and a journey and until you begin, you will never get finished or know how much you have within yourself. So, my goal has been, all these years is to always put out something genuine to inspire somebody, no matter how little or small. My greatest challenge in all these processes has been trying to be confined by certain voices or certain people saying your writing style should be like “so, so and so,” or you should write “so, so and so.” And those have been the biggest challenges I find myself in, especially for my very first book in 2010. There were some people that reviewed the book that said I should go in this form or this particular path. But I stuck to my purpose, my goals. This is how I write and how I want to communicate. So to them, I might be a failure because I did not write as lengthy as they wanted or like some other famous authors they know, but in my own way or my own voice. And, that is very challenging for every beginning author or writer that you might be forced to confine yourself to the style or method of certain people. But, when you stick to your own style and find achievement along the way, you then excel at it.<br /> <br /> CB: Awesome! I think that is such wonderful advice for authors, especially those just starting out who have maybe read some eBooks or so... Bernard Kelvin Clive full false 37:40 https://bkc.name/santhosh_devati/ Fri, 18 Apr 2014 07:08:19 +0000 http://bkc.name/?p=3527 Your Personal Branding Tool   In this podcast episode I interviewed the co-founder of OneBIO.me A personal branding tool that helps create a compelling brand that engages your audience and moves them to believe in YOU. You can listen and Subscribe via iTunes or Stitcher Radio Recommended books Ditch, Dare, Do Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services Personal Branding Tool with Santhosh Devati CEO of OneBIO.me Your Personal Branding Tool<br /> <br /> <br /> <br /> In this podcast episode I interviewed the co-founder of OneBIO.me<br /> <br /> A personal branding tool that helps create a compelling brand that engages your audience and moves them to believe in YOU.<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> podcast santhosh<br /> <br /> Recommended books<br /> <br /> Ditch, Dare, Do<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> Imageworks1<br /> Bernard Kelvin Clive full false 25:43 https://bkc.name/jan_koch/ Fri, 11 Apr 2014 16:11:00 +0000 http://bkc.name/?p=3520 "Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't" If you are interested in pursuing your passions and especially starting an online business on the side then this podcast episode is for you. In this episode I interviewed Jan Koch as he shares on “Restarting Your Life: Building an Online Business on the Side” You can listen and Subscribe via iTunes or Stitcher Radio He is a Restart Strategist, passionate about transitioning from employment to entrepreneurship to restart your life. He built his business on the side and grew it so that it could replace his paycheck. Since then he started Restart Academy and launched a coaching program to help others to build a business on the side. Follow Jan on Facebook or Twitter, and subscribe to his blog at www.jkoch.me.   Recommended Resources www.restartacademy.co Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services   How to Rest Your Life: Building an Online Business on the Side with Jan Koch "Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't"<br /> If you are interested in pursuing your passions and especially starting an online business on the side then this podcast episode is for you.<br /> <br /> In this episode I interviewed Jan Koch as he shares on<br /> <br /> “Restarting Your Life: Building an Online Business on the Side”<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> podcast_guest_jan<br /> <br /> He is a Restart Strategist, passionate about transitioning from employment to entrepreneurship to restart your life. He built his business on the side and grew it so that it could replace his paycheck.<br /> <br /> Since then he started Restart Academy and launched a coaching program to help others to build a business on the side.<br /> <br /> Follow Jan on Facebook or Twitter, and subscribe to his blog at www.jkoch.me.<br /> <br /> <br /> <br /> Recommended Resources<br /> <br /> www.restartacademy.co <br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> Bernard Kelvin Clive full false 28:44 https://bkc.name/navid_moazzez/ Fri, 04 Apr 2014 09:03:54 +0000 http://bkc.name/?p=3503 "Let your personal brand evolve naturally over time" ~ Navid Moazzez In this podcast episode on Personal branding, I interviewed Navid Moazzez You can listen and Subscribe via iTunes or Stitcher Radio Listen to a law student who found a new passion in life, his purpose and calling. Navid Moazzez is an inspiring lifestyle entrepreneur, online marketer, blogger, podcaster and personal branding strategist from Stockholm, Sweden. Navid is extremely passionate about helping entrepreneurs, aspiring lifestyle entrepreneurs and small business owners with their branding strategy, building their authority and personal brand online.   His big mission is to inspire and help other people live life on their own terms so they can achieve their ideal lifestyle. You can find more about him over at navid.me (navid.me is short link for navidmoazzez.com) and he is also the host of the very popular podcast The Lifestyle Architects where he interviews inspiring and successful lifestyle entrepreneurs. Recommended Resources Think And Grow Rich Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services Navid Moazzez on Why Personal Branding? Let your personal brand evolve naturally over time.<br /> <br /> In this podcast episode on Personal branding, I interviewed Navid Moazzez<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Listen to a law student who found a new passion in life, his purpose and calling.<br /> <br /> Navid_guest_podcast<br /> Navid Moazzez is an inspiring lifestyle entrepreneur, online marketer, blogger, podcaster and personal branding strategist from Stockholm, Sweden. Navid is extremely passionate about helping entrepreneurs, aspiring lifestyle entrepreneurs and small business owners with their branding strategy, building their authority and personal brand online.<br /> <br /> <br /> <br /> His big mission is to inspire and help other people live life on their own terms so they can achieve their ideal lifestyle.<br /> <br /> You can find more about him over at navid.me (navid.me is short link for navidmoazzez.com) and he is also the host of the very popular podcast The Lifestyle Architects where he interviews inspiring and successful lifestyle entrepreneurs.<br /> <br /> Recommended Resources<br /> <br /> Think And Grow Rich<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> Imageworks1 Bernard Kelvin Clive full false 17:44 https://bkc.name/why_personalbrands_fade/ Tue, 01 Apr 2014 13:08:24 +0000 http://bkc.name/?p=3497 "If you are not a brand, then your may be a commodity" You can listen and Subscribe via iTunes or Stitcher Radio In this episode I share the 5 main reasons why your personal branding could be fading out.  1. Lack of clear direction -Purpose 2. Self-centered - self-promotion 3. Inconsistent - content and delivery 4. Lack of credibility - testimonials and social proof 5. Hype without Help - noise instead of voice Recommended Resources Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success 5 Quick Reasons Why Your Personal Brand May Be Fading "If you are not a brand, then your may be a commodity"<br /> <br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> In this episode I share the 5 main reasons why your personal branding could be fading out.<br /> <br /> 1. Lack of clear direction -Purpose<br /> <br /> 2. Self-centered - self-promotion<br /> <br /> 3. Inconsistent - content and delivery<br /> <br /> 4. Lack of credibility - testimonials and social proof<br /> <br /> 5. Hype without Help - noise instead of voice<br /> <br /> audionbook cd<br /> Recommended Resources<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success Bernard Kelvin Clive full false 5:36 https://bkc.name/steve_scott/ Thu, 20 Mar 2014 20:26:19 +0000 http://bkc.name/?p=3489 “If you find something that works double down on it” ~ Steve Scott Why should you Self-Publish In this podcast episode we focus on Publishing, an interview with Amazon #1 Bestselling author Steve Scott. Listen and learn the pros and cons in self-publishing form the expert. You can listen and Subscribe via iTunes or Stitcher Radio Connect with steve www.stevescottesite.com Recommended Resources Write, Publish, Repeat Writing Habit Mastery Make Your Book Work harder 61 Ways To Sell More Non-Fiction Books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services   Steve Scott | Why You Should Self Publish Your Books “If you find something that works double down on it” ~ Steve Scott<br /> Why should you Self-Publish<br /> <br /> In this podcast episode we focus on Publishing, an interview with Amazon #1 Bestselling author Steve Scott.<br /> <br /> Listen and learn the pros and cons in self-publishing form the expert.<br /> <br /> steve scott podcast<br /> You can listen and Subscribe via iTunes or Stitcher Radio<br /> <br /> Recommended Resources<br /> <br /> Write, Publish, Repeat<br /> <br /> Writing Habit Mastery<br /> <br /> Make Your Book Work harder<br /> <br /> 61 Ways To Sell More Non-Fiction Books<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> Imageworks1<br /> <br /> <br /> <br /> Connect with steve<br /> <br /> www.stevescottesite.com<br /> <br /> Bernard Kelvin Clive full false 30:40 https://bkc.name/bob_burg/ Wed, 12 Mar 2014 08:49:59 +0000 http://bkc.name/?p=3481 “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” ~ Bob Burg In this podcast episode, on the subject of Personal Branding is an interview with bestselling author Bob Burg on the theme: "How focusing on giving value can influence one's brand" You can listen and Subcribe via iTunes or Stitcher Radio Listen and learn how to turn your adversaries in allies. How to live your true brand and be a person of influence. Why influence is important. "Great influencers always believe that: It's not about me it's about the other person" Recommended Resources www.burg.com  Adversaries into Allies The Go-Giver Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services Bob Burg: How focusing on giving value can influence one's brand “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” ~ Bob Burg<br /> <br /> In this podcast episode, on the subject of Personal Branding is an interview with bestselling author Bob Burg on the theme:<br /> <br /> "How focusing on giving value can influence one's brand"<br /> <br /> You can listen and Subcribe via iTunes or Stitcher Radio <br /> <br /> Listen and learn how to turn your adversaries in allies.<br /> <br /> How to live your true brand and be a person of influence.<br /> <br /> Why influence is important. <br /> <br /> "Great influencers always believe that: It's not about me it's about the other person"<br /> <br /> bob_burg_podcast<br /> <br /> Recommended Resources<br /> <br /> www.burg.com <br /> <br /> Adversaries into Allies<br /> <br /> The Go-Giver<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services Bernard Kelvin Clive full false 33:27 https://bkc.name/dr_joyce_knudsen/ Wed, 05 Mar 2014 10:32:53 +0000 http://bkc.name/?p=3467 "To build an image you must have self-confidence" ~ Dr. Joyce Knudsen In this podcast episode is a conversation with Dr. Joyce Knudsen, Life Coach & Assessment Counselor on Image Building and Personal Branding. She shares her struggles and success stories. How to build  a great brand on twitter. You can listen and Subscribe via iTunes or Stitcher Radio "Failure is  part of success, you must learn to move forward from there" Connect with Dr. Joyce www.drjoyceknudsen.com https://twitter.com/drjoyce_knudsen Recommended Resources The E-Myth Revisited Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This podcast is sponsored by ImageWorks Services   Dr. Joyce Knudsen on Image Building and Personal Branding "To build an image you must have self-confidence" ~ Dr. Joyce Knudsen<br /> <br /> In this podcast episode is a conversation with Dr. Joyce Knudsen, Life Coach & Assessment Counselor on Image Building and Personal Branding.<br /> <br /> She shares her struggles and success stories.<br /> <br /> How to build a great brand on twitter.<br /> <br /> You can listen and Subcribe via iTunes or Stitcher Radio joyce_podcast<br /> <br /> "Failure is part of success, you must learn to move forward from there"<br /> <br /> Connect with Dr. Joyce<br /> <br /> www.drjoyceknudsen.com<br /> <br /> https://twitter.com/drjoyce_knudsen<br /> <br /> Recommended Resources<br /> <br /> The E-Myth Revisited<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This podcast is sponsored by ImageWorks Services<br /> <br /> <br /> <br /> Bernard Kelvin Clive full false 26:11 https://bkc.name/6-myths-about-writing-and-publishing/ Wed, 26 Feb 2014 16:20:54 +0000 http://bkc.name/?p=3447 "There is a book in you; birth it today!" Writers are born not made; it should be your talent You must be fluent in English, know grammar and spellings to write a book You must be an expert to write a book You must get a publisher before you write and get published Writing doesn't pay You must be rich to publish a book Recommended Books Why Every Entrepreneur Must Write A Book The No Nonsense Guide to Personal Branding for Career Success This Podcast Episode was Sponsored by IMAGEWORKS Service Ltd. 6 Myths about Writing and Publishing "There is a book in you; birth it today!"<br /> <br /> Writers are born not made; it should be your talent<br /> You must be fluent in English, know grammar and spellings to write a book<br /> You must be an expert to write a bookwhy2<br /> You must get a publisher before you write and get published<br /> Writing doesn’t pay<br /> You must be rich to publish a book<br /> Recommended Books<br /> <br /> Why Every Entrepreneur Must Write A Book<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> This Podcast Episode was Sponsored by IMAGEWORKS Service Ltd.<br /> <br /> Imageworks1 Bernard Kelvin Clive full false 6:21 https://bkc.name/jared_james_pedersen/ Fri, 21 Feb 2014 17:59:17 +0000 http://bkc.name/?p=3433 In this podcast episode we look at The 3 Critical Components That Must Be in Place Before You Can Live The Life of Your Dreams and Be Free. with my guest Jared James Pedersen Jared has been studying and implementing both personal development and internet marketing strategies for over 8 years. He has gone through a LOT of books, courses, and seminars and through his experience, he has discovered the three critical components that MUST be in place before anyone can achieve what they want in life. Today, he's going to share those 3 keys with us on this episode. Listen and be inspired to take action  Visit http://www.YourAtHomeCash.com   Connect with Jared http://www.twitter.com/MrJaredJames http://www.facebook.com/JaredJamesx Recommended Resources What to Say When You Talk to Yourself Think and Grow Rich Why Every Entrepreneur Must Write a Book This podcast is sponsored by ImageWorks Jared James Pedersen sharing on The 3 Critical Components That Must Be in Place Before You Can Live The Life of Your Dreams and Be Free. In this podcast episode we look at <br /> <br /> The 3 Critical Components That Must Be in Place Before <br /> You Can Live The Life of Your Dreams and Be Free.<br /> <br /> with my guest Jared James Perdersen<br /> <br /> James_podcast<br /> <br /> "Jared has been studying and implementing both personal development <br /> and internet marketing strategies for over 8 years. He has gone through <br /> a LOT of books, courses, and seminars and through his experience,<br /> <br /> he has discovered the three critical components that MUST be in place <br /> before anyone can achieve what they want in life. Today, he's going to<br /> share those 3 keys with us on this episode.<br /> <br /> Listen and be inspired to take action<br /> <br /> Visit<br /> <br /> http://www.YourAtHomeCash.com<br /> <br /> Connect with Jared<br /> <br /> http://www.twitter.com/MrJaredJames<br /> <br /> http://www.facebook.com/JaredJamesx<br /> <br /> Recommended Resources<br /> <br /> What to Say When You Talk to Yourself<br /> <br /> Think and Grow Rich<br /> <br /> Why Every Entrepreneur Must Write a Book<br /> <br /> Imageworks1<br /> <br /> This podcast is sponsored by ImageWorks Bernard Kelvin Clive full false 34:27 https://bkc.name/leslie_samuel/ Tue, 18 Feb 2014 09:50:14 +0000 http://bkc.name/?p=3425 “You need to do what your audience want” ~ Leslie Samuel In this podcast episode Leslie Samuel of BecomeABlogger.com  shares his success story with us on how his blog opened a lot of opportunities for him; even becoming a University professor. Listen and be inspired! Share the inspiration! How Blogging got me a Job as a University Professor You can listen and Subscribe via iTunes or Stitcher Radio   Ask yourself? What are you passionate about? Do people have a significant problem you can solve? “The key thing is finding a unique angle” Take action. Don’t give up too soon. Blogging has lots of benefits. RESOURCES: visit BecomeABlogger.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book Beginner’s Guide to Podcasting www.dreallday.com This podcast is sponsored by Mantra Auto Finance Ltd. Web Design Services visit www.GoCreateStudio.com Leslie Samuel - How Blogging got me a Job as a University Professor “You need to do what your audience want” ~ Leslie Samuel<br /> <br /> In this podcast episode Leslie Samuel of BecomeABlogger.com share his success story with us on how his blog opened a lot of opportunities for him, even becoming a University professor.<br /> <br /> Listen and be inspired! Share the inspiration!<br /> <br /> You can listen and Subcribe via iTunes or Stitcher Radio<br /> <br /> leslie podcast<br /> <br /> Ask yourself?<br /> <br /> What are you passionate about?<br /> <br /> Do people have a significant problem you can solve?<br /> <br /> “The key thing is finding a unique angle”<br /> <br /> Take action.<br /> <br /> Don’t give up too soon.<br /> <br /> Recommended Resources<br /> <br /> Smartpassiveincome.com<br /> <br /> podcastanswerman.com<br /> <br /> Biologycorner.com<br /> <br /> The E-Myth Revisited<br /> <br /> Crush it!<br /> <br /> Why Every Entrepreneur Must Write a Book<br /> <br /> visit BecomeABlogger.com<br /> Imageworks1 <br /> <br /> This podcast is sponsored by ImageWorks Bernard Kelvin Clive full false 28:39 https://bkc.name/john_sparks/ Mon, 10 Feb 2014 10:03:39 +0000 http://bkc.name/?p=3409 “You need to first establish a personal identity on social media” ~ John Sparks Today's Guest: John Sparks John Sparks is a nationally recognized Social Media Specialist and educator. The founder of Onlineimageworks.com  In this podcast episode you will learn: How to use Twitter and Instagram effectively How to get more followers How to promote your business on social media How to use specific webapps, website and mobile apps Resources: TagsForLikes Tweepi.com ManageFlitter.com Twubs.com Hashtags.org Feedly.com Socialmediatoday.com Make it Happen! Daily Inspirations The No Nonsense Guide to Personal Branding for Career Success This episode was sponsored by ImageWorks John Sparks: Building Influence on Social Media “You need to first establish a personal identity on social media”<br /> Today's Guest: John Sparks<br /> <br /> John Sparks is a nationally recognized Social Media Specialist and educator. The founder of Onlineimageworks.com <br /> <br /> In this podcast episode you will learn:<br /> <br /> How to use Twitter and Instagram effectively<br /> How to get more followers<br /> How to promote your business on social media<br /> How to use specific webapps, website and mobile apps<br /> Resources:<br /> <br /> TagsForLikes<br /> <br /> Tweepi.com<br /> <br /> ManageFlitter.com<br /> <br /> Twubs.com<br /> <br /> Hashtags.org<br /> <br /> Feedly.com<br /> <br /> Socialmediatoday.com<br /> <br /> Make it Happen! Daily Inspirations<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> Bernard Kelvin Clive full false 36:05 https://bkc.name/star_bobatoon/ Fri, 07 Feb 2014 15:13:27 +0000 http://bkc.name/?p=3405 Today’s guest, Star Bobatoon, Esq, an award-winning Speaker and Trainer Star has trained and shared the stage, both nationally and internationally with motivational icon Les Brown. "When you need a speaker, you need someone that will bring out the STAR in you. I highly recommend Star Bobatoon." ~ Les Brown, The World's Leading Motivational Speaker On this podcast episode Star Bobatoon shares with us how you can share your story with passion, using the STAR Point - STORY S: Set the Scene T: Take your audience on a ride O: Obstacles, share your challenges, your failures R: Resolutions, how did you resolve your problems, how did you over it Y: You focus, how will your story can help them Listen and be inspired Recommended Resources Excuses be gone ~ Wayne Dyer Why Every Entrepreneur Must Write A Book Rebrand: The Ultimate Guide to Personal Branding Think and Grow Rich Secrets of the millionaire mind Make it Happen! Daily  Inspiration www.Mystarpoint.com Star Bobatoon: How to share your Story with Passion Today’s guest, Star Bobatoon, Esq an award-winning Speaker and Trainer<br /> <br /> Star has trained and shared the stage, both nationally and internationally with motivational icon Les Brown. <br /> "When you need a speaker, you need someone that will bring out the STAR in you. I highly recommend Star Bobatoon." ~ Les Brown, The World's Leading Motivational Speaker<br /> On this podcast episode Star Bobatoon shares with us how you can share your story with passion, using the STAR Point - STORY <br /> S: Set the Scene<br /> T: Take your audience on a ride<br /> O: Obstacles, share your challenges, your failures<br /> R: Resolutions, how did you resolve your problems, how did you over it<br /> Y: You focus, how will your story can help them<br /> Listen and be inspired<br /> Recommended Resources<br /> Excuses be gone ~ Wayne Dyer<br /> Think and Grow Rich<br /> Secrets of thee millionaire mind<br /> Make it Happen!<br /> www.Mystarpoint.com<br /> Bernard Kelvin Clive full false 31:28 https://bkc.name/bruce_van_horn/ Sun, 02 Feb 2014 21:00:49 +0000 http://bkc.name/?p=3392 “Life is a marathon, so let’s train for it!” ~ Bruce Van Horn In this podcast episode, I had an interview with author and personal development coach, Bruce Van Hon, on the subject of "Training for Life's Marathon". “You need to stop listening to other people’s voice and begin to listen to your own voice” ~ BruceVH Listen  and find out how: You can prepare for life’s marathon To pick yourself up from life’s struggles To Develop a new positive mindset in life “Always keep your eyes on your goal” “The most dangerous voice we listen to is the voice in our own head, what we tell our own self” Recommended Resources: Everyone should read Viktor Frankl’s “Man’s Search for Meaning” This book is vital to mindset set because, in the concentration camps at Auschwitz, he observed that those who survived were the ones who were able to let go of their expectations/demands of life and turn it around and ask themselves, every day, what is life expecting of me today?   Think and Grow Rich How to win friends and influence people The Alchemist Take the Stairs: 7 Steps to Success Make it Happen! You Can Go the Distance   Connect with Bruce www.BruceVanHorn.com   This episode was sponsored by ImageWorks Bruce Van Horn: Training for Life's Marathon “Life is a marathon, so let’s train for it!”<br /> <br /> In this podcast episode on personal development, is an interview with author and personal development coach, Bruce Van Hon.<br /> “You need to stop listening to other people’s voice and begin to listen to your own voice” ~ BruceVH<br /> <br /> Listen and find out how:<br /> <br /> You can prepare for life’s marathon<br /> To pick yourself up from life’s struggles<br /> To Develop a new positive mindset in life<br /> “Always keep your eyes on your goal”<br /> <br /> “The most dangerous voice we listen to is the voice in our own head, what we tell our own self”<br /> <br /> Recommended Resources:<br /> <br /> Everyone should read Viktor Frankl’s “Man’s Search for Meaning”<br /> <br /> This book is vital to mindset set because, in the concentration camps at Auschwitz, he observed that those who survived were the ones who were able to let go of their expectations/demands of life and turn it around and ask themselves, every day, what is life expecting of me today?<br /> <br /> <br /> <br /> Think and Grow Rich<br /> <br /> How to win friends and influence people<br /> <br /> The Alchemist<br /> <br /> Take the Stairs: 7 Steps to Success<br /> <br /> Make it Happen!<br /> <br /> You Can Go the Distance<br /> <br /> <br /> <br /> Connect with Bruce<br /> <br /> www.BruceVanHorn.com<br /> <br /> <br /> <br /> Imageworks1<br /> <br /> This episode was sponsored by ImageWorks<br /> <br /> Enhanced by Zemanta Bernard Kelvin Clive full false 32:44 https://bkc.name/malcolm_levene/ Wed, 29 Jan 2014 13:59:14 +0000 http://bkc.name/?p=3383 “Don’t just be yourself, be your best self” ~ Malcolm Levene In this podcast episode we look at ‘building an authentic personal brand’ in a conversation with Malcolm Levene. Your will learn: Why is it necessary to pitch often Steps to building your personal brand The two parts of personal branding  "When we do the thing, we least want to do & do it first, apart from relief, we raise our self esteem" ~ Malcolm Levene Malcolm Levene, UK’s leading Personal Branding coach. He has been a Personal Branding coach for over 20 years. His client list has included former Prime Minister Tony Blair, Actor Tom Cruise, Alastair Campbell, Michael Marks CBE, Robert Walters (CEO of Robert Walters plc) and Michael Gove MP. As a Personal Banding Coach, Malcolm works with businesses and individuals who are desirous of projecting an authentic Personal Brand, a Brand that accurately portrays who they are from the inside out. He offers his extensive experience as it relates to enabling people to attain their goals, maintain focus and be highly effective in their day-to-day interactions. Malcolm’s corporate clients include Prudential, Deutsche Bank, Tesco, Citigroup, Robert Walters PLC, Nestle’, Volvo (UK), The Bank of New York Mellon and KPMG. Recommended Resources: The Road Less Travelled Emotional Intelligence The No Nonsense Guide to Personal Branding for Career Success Huffington Post blog about Personal Branding www.malcolmlevene.com   This episode was sponsored by ImageWorks Malcolm Levene: Building an Authentic Personal Brand “Don’t just be yourself, be your best self” ~ Malcolm Levene<br /> <br /> In this podcast episode we look at ‘building an authentic personal brand’ in a conversation with Malcolm Levene.<br /> <br /> Your will learn:<br /> <br /> Why is it necessary to pitch often<br /> Steps to building your personal brand<br /> The two parts of personal branding<br /> "When we do the thing, we least want to do & do it first, apart from relief, we raise our self esteem" ~ Malcolm Levenemalcolm podcast<br /> <br /> Malcolm Levene, UK’s leading Personal Branding coach. He has been a Personal Branding coach for over 20 years. His client list has included former Prime Minister Tony Blair, Actor Tom Cruise, Alastair Campbell, Michael Marks CBE, Robert Walters (CEO of Robert Walters plc) and Michael Gove MP.<br /> <br /> As a Personal Banding Coach, Malcolm works with businesses and individuals who are desirous of projecting an authentic Personal Brand, a Brand that accurately portrays who they are from the inside out. He offers his extensive experience as it relates to enabling people to attain their goals, maintain focus and be highly effective in their day-to-day interactions. Malcolm’s corporate clients include Prudential, Deutsche Bank, Tesco, Citigroup, Robert Walters PLC, Nestle’, Volvo (UK), The Bank of New York Mellon and KPMG.<br /> <br /> Recommended Resources:<br /> <br /> The Road Less Travelled<br /> <br /> Emotional Intelligence<br /> <br /> The No Nonsense Guide to Personal Branding for Career Success<br /> <br /> Huffington Post blog about Personal Branding<br /> <br /> www.malcolmlevene.com<br /> <br /> Imageworks1 <br /> <br /> This episode was sponsored by ImageWorks Bernard Kelvin Clive full false 32:06 https://bkc.name/lauren_reliford/ Thu, 23 Jan 2014 00:01:14 +0000 http://bkc.name/?p=3372 “You have to take steps to build yourself up” ~ Lauren G. Reliford   In today’s podcast we discuss on how to be your phenomenal self; your personal development journey with my guest Lauren G Reliford. Note: “The greatest disappointment that anyone can be in life is to do that thing which he is not most fit to do” ~ Lauren G. She is a motivational force that shares life lessons and the truth of forgiveness with those who are seeking. An author, speaker and entrepreneur. "Unforgiveness is like you drinking poison and hoping that they die." In this episode you will discover How to act in moments of despair How to develop mentally Why forgiveness should be a necessary daily ritual How to live your authentic life “You are the answer to all your problems.” ~ Lauren G. Reliford Resources and connection www.laurengreliford.com www.queenofforgiveness.com www.laurengreliford.com/psychocybernetics Make it Happen: Enjoy 365 Days of Inspirational messages, Quotes and affirmations to live the life of your dreams. This episode was sponsored by ImageWorks How to be your phenomenal self: Lauren G. Reliford “You have to take steps to build yourself up” ~ Lauren G. Reliford<br /> <br /> <br /> <br /> In today’s podcast we discuss on how to be your phenomenal self; your personal development journey with my guest Lauren G Reliford.<br /> <br /> Note:<br /> <br /> “The greatest disappointment that anyone can be in life is to do that thing which he is not most fit to do” ~ Lauren G.<br /> <br /> lauren podcast<br /> <br /> She is a motivational force that shares life lessons and the truth of forgiveness with those who are seeking. An author, speaker and entrepreneur.<br /> <br /> "Unforgiveness is like you drinking poison and hoping that they die."<br /> <br /> In this episode you will discover<br /> <br /> How to act in moments of despair<br /> How to develop mentally<br /> Why forgiveness should be a necessary daily ritual<br /> How to live your authentic life<br /> “You are the answer to all your problems.” ~ Lauren G. Reliford<br /> <br /> Resources and connection<br /> <br /> www.laurengreliford.com<br /> <br /> www.queenofforgiveness.com<br /> <br /> www.laurengreliford.com/psychocybernetics<br /> <br /> Make it Happen: Enjoy 365 Days of Inspirational messages, Quotes and affirmations to live the life of your dreams. <br /> This episode was sponsored by ImageWorksImageworks1 Bernard Kelvin Clive full false 40:18 https://bkc.name/derek-doepker/ Sun, 19 Jan 2014 17:00:40 +0000 http://bkc.name/?p=3367 "Sometimes it only takes one key relationship to explode your business" ~ Derek Doepker In this podcast episode I interviewed #1 bestselling fitness author, Derek Doepker, a blogger, and entrepreneur. On the subject of Publishing: Selecting a Profitable Niche Listen an learn the secrets and strategies. He started his blog "Excuse Proof Fitness" in 2012 to help inspire people to reach their body and mind's fullest potential with innovative fitness "hacks."  He then turned his ideas into bestselling books which include "How To Stick To A Diet" and "50 Fitness Tips You Wish You Knew." After months of studying and networking with other bestselling authors to find out their secrets, he employed innovative marketing strategies to reach #1 bestseller on kindle in "weight loss" and "healthy living." He is now passionate about taking the lessons he's learned and helping other authors publish and market their books.  Since March of 2013, he has taught over 1,000 people from all around the world how to successfully publish their books on Amazon's kindle platform.  He is continually inspired by his students' success and wishes to help all authors fulfill their dreams of having a bestselling book. Recommended Resources: http://ebookbestsellersecrets.com www.ebookbestsellersecrets.com/book Kindle Publishing Bible - Tom Corson Knowles Crush It With kindle - John Tighe 61 Ways to Sell More Nonfiction Kindle Books  - Steve Scott Make it Happen!   This episode was sponsored by ImageWorks Derek Doepker on Publishing: Selecting a Profitable Niche "Sometimes it only takes one key relationship to explode your business" ~ Derek Doepker<br /> <br /> In this podcast episode I interviewed #1 bestselling fitness author, Derek Doepker, a blogger, and entrepreneur.<br /> <br /> On the subject of Publishing: Selecting a Profitable Niche<br /> <br /> Listen an learn the secrets and strategies.<br /> <br /> He started his blog "Excuse Proof Fitness" in 2012 to help inspire people to reach their body and mind's fullest potential with innovative fitness "hacks." He then turned his ideas into bestselling books which include "How To Stick To A Diet" and "50 Fitness Tips You Wish You Knew."<br /> <br /> After months of studying and networking with other bestselling authors to find out their secrets, he employed innovative marketing strategies to reach #1 bestseller on kindle in "weight loss" and "healthy living."<br /> <br /> He is now passionate about taking the lessons he's learned and helping other authors publish and market their books. Since March of 2013, he has taught over 1,000 people from all around the world how to successfully publish their books on Amazon's kindle platform. He is continually inspired by his students' success and wishes to help all authors fulfill their dreams of having a bestselling book. <br /> <br /> Recommended Resources:<br /> <br /> http://ebookbestsellersecrets.com<br /> <br /> www.ebookbestsellersecrets.com/book<br /> <br /> Kindle Publishing Bible - Tom Corson Knowles<br /> <br /> Crush It With kindle - John Tighe<br /> <br /> 61 Ways to Sell More Nonfiction Kindle Books - Steve Scott<br /> <br /> Make it Happen!<br /> <br /> This episode was sponsored by ImageWorks Bernard Kelvin Clive full false 43:57 https://bkc.name/tom-corson-knowles/ Thu, 16 Jan 2014 09:26:44 +0000 http://bkc.name/?p=3356 “You can achieve all of your dreams through publishing ebooks if you're willing to master the three key areas of authorship: writing, publishing and marketing" ~ Tom Corson-Knowles In this podcast episode I interviewed Amazon #1 Bestelling author, Tom Corson-Knowles, a serial entrepreneur, blogger and international bestselling author. Book Publishing and Marketing Strategies Listen and learn How to get published today, the best publishing route now. How ebook publishing is taking over print books in sales. Turning your dream of being an author into a reality. 3 Main things that help sell your book. He started his first business at age 13, manufacturing SAD lamps out of his father's garage. By the time he graduated from Indiana University Kelley School of Business at age 22, he was earning a full-time income from his first successful business which he started in his dorm room. Tom then decided to share the keys to success he learned along his journey to becoming a financially independent entrepreneur through his books, videos and seminars. Today, he teaches new and established authors and writers how to achieve incredible success by writing and selling ebooks on Amazon Kindle. Tom is the founder of EbookPublishingSchool.com, a free video training program for any writer or author who wants to learn how to successfully write, publish and market their own ebooks. Tom is also the founder of TCK Publishing, the premier ebook publishing firm that is leading the industry in providing advanced marketing support for its clients. The company's goal is to help every single client earn a full-time income as an author. TCK Publishing specializes in marketing for both fiction and non-fiction authors to help get their message and stories out to millions of readers all over the world. Tom's bestselling books include "The Kindle Publishing Bible," "The Amazon Analytics Bible," "Rich By 22," "Facebook For Business Owners," "How To Make Money With Twitter" and "The Kindle Writing Bible," among others. Recommended reading: Trust Me, I'm Lying: Confessions of a Media Manipulator The Perfection of Marketing 61 Ways to Sell More Nonfiction Kindle Books  The Art of Personal Branding Connect with Tom and Get Published http://tckpublishing.com/ http://amazon.com/author/business https://www.udemy.com/kindle-publishing-course  This episode was sponsored by ImageWorks Book Publishing and Marketing Strategies with Tom Corson-Knowles “You can achieve all of your dreams through publishing ebooks if you're willing to master the three key areas of authorship: writing, publishing and marketing" ~ Tom Corson-Knowles<br /> In this podcast episode I interview Amazon #1 Bestelling author, Tom Corson-Knowles is a serial entrepreneur, blogger and international bestselling author. <br /> • Listen and learn how to get published today, the best publishing route now.<br /> • How ebook publishing is taking over print books in sales.<br /> • Turning your dream of being an author into a reality.<br /> He started his first business at age 13, manufacturing SAD lamps out of his father's garage. By the time he graduated from Indiana University Kelley School of Business at age 22, he was earning a full-time income from his first successful business which he started in his dorm room.<br /> Tom then decided to share the keys to success he learned along his journey to becoming a financially independent entrepreneur through his books, videos and seminars. Today, he teaches new and established authors and writers how to achieve incredible success by writing and selling ebooks on Amazon Kindle. Tom is the founder of EbookPublishingSchool.com, a free video training program for any writer or author who wants to learn how to successfully write, publish and market their own ebooks.<br /> Tom is also the founder of TCK Publishing, the premier ebook publishing firm that is leading the industry in providing advanced marketing support for its clients. The company's goal is to help every single client earn a full-time income as an author. TCK Publishing specializes in marketing for both fiction and non-fiction authors to help get their message and stories out to millions of readers all over the world.<br /> Tom's bestselling books include "The Kindle Publishing Bible," "The Amazon Analytics Bible," "Rich By 22," "Facebook For Business Owners," "How To Make Money With Twitter" and "The Kindle Writing Bible," among others.<br /> Recommended reading:<br /> 1. Trust Me, I'm Lying: Confessions of a Media Manipulator<br /> 2. The Perfection of Marketing<br /> 3. 61 Ways to Sell More Nonfiction Kindle Books<br /> 4. The Art Of Personal Branding<br /> Connect with Tom and Get Published<br /> http://tckpublishing.com/ <br /> http://amazon.com/author/business<br /> https://www.udemy.com/kindle-publishing-course<br /> Bernard Kelvin Clive full false 29:20 https://bkc.name/becoming-an-entrepreneur-of-distinction/ Fri, 10 Jan 2014 08:57:09 +0000 http://bkc.name/?p=3349 How to become an entrepreneur of distinction™ “An entrepreneur is a leader of excellence, trailblazer and pioneer who constantly brings change to their generation” ~ Onyi Anyado My guest is Onyi Anyado, CEO of Onyi Anyado Media House, UK. In this episode we discuss 6 Keys to Use in Becoming Entrepreneurs of Distinction Vision Excellence Time Management Determination Creativity Goals “Get excellence or live average” ~ © O Anyado 2012. Onyi’s Books” Hitting The Target: A 12 Month Guide To Distinction Onyi’s The Doorway to Distinction: 200 Quotes to Inspire You to Reach New Levels of Excellence.   http://www.onyianyadomediahouse.com/about-oamh/ http://b1coaching.com/ Twitter: twitter.com/Onyianyado777   How to become an entrepreneur of distinction How to become an entrepreneur of distinction™<br /> “An entrepreneur is a leader of excellence, trailblazer and pioneer who constantly brings change to their generation” ~ Onyi Anyado<br /> Guest is Onyi Onyado, CEO of Onyi Onyado Media House, UK.<br /> In this episode we discuss<br /> 6 Keys to Use in Becoming Entrepreneurs of Distinction<br /> • Vision<br /> • Excellence<br /> • Time Management<br /> • Determination<br /> • Creativity<br /> • Goals<br /> “Get excellence or live average” ~ © O Anyado 2012.<br /> Onyi’s Books”<br /> 1. Hitting The Target: A 12 Month Guide To Distinction Onyi’s <br /> 2. The Doorway to Distinction: 200 Quotes to Inspire You to Reach New Levels of Excellence. <br /> <br /> http://www.onyianyadomediahouse.com/about-oamh/ <br /> http://b1coaching.com/ <br /> Twitter: twitter.com/Onyianyado777 <br /> Bernard Kelvin Clive full false 32:22 https://bkc.name/10-quick-reasons-why-blog/ Mon, 06 Jan 2014 14:02:01 +0000 http://bkc.name/?p=3339 "If you want to change the world, pick up your pen and write" ~ Martin Luther Blogging has tremendous benefits and here I will outline some of the advantages. I hope if you have not started blogging you may consider doing so after this. (I look forward to reading your blog) As much as I believe in the power of blogging there is a caveat to it, it’s not for everyone and may not work for some others. But hey, give it a shot. "You miss 100% of the shots you don't take." -Wayne Gretzky To begin with, you must focus on providing quality content, and writing in your own voice.   It makes you a better writer; it builds your confidence. It gives you a voice online in your field, carving a niche for yourself.(Blogging in a subject area you are passionate about) It helps you connect with other people in the world, a networking platform. A two way communication. You have the opportunity to join like-minded bloggers. It can be real fun (A sense of fulfillment). It frees your mind and sharpens you creative abilities: as you’ll be learning, researching and contributing, it enlightens you It is a medium to reach out to others, sharing your thought and expertise to help people. Platform building: Your blog is a tool to help you build your brand and authority. Big bonus: You can publish a book out of your blog. In fact most authors do this. It’s your tool for branding yourself, company, products and services. (Content marketing) Source of income: It can also help you generate income, via paid advertisements. Recommended Reading: Why Every Entrepreneur Must Write a Book The Art of Personal Branding How to Publish and Sell your book with little or no money The No Nonsense guide to personal branding for career success 10 Quick Reasons Why Blog? Blogging has tremendous benefits and here I will outline some of the advantages. I hope if you have not started blogging you may consider doing so after this. (I look forward to reading your blog)<br /> As much as I believe in the power of blogging there is a caveat to it, it’s not for everyone and may not work for some others. But hey, give it a shot. "You miss 100% of the shots you don't take." -Wayne Gretzky<br /> To begin with, you must focus on providing quality content, and writing in your own voice.<br /> 1. It makes you a better writer; it builds your confidence. <br /> 2. It gives you a voice online in your field, carving a niche for yourself.(Blogging in a subject area you are passionate about)<br /> 3. It helps you connect with other people in the world, a networking platform. A two way communication. You have the opportunity to join like-minded bloggers.<br /> 4. It can be real fun (A sense of fulfillment). <br /> 5. It frees your mind and sharpens you creative abilities: as you’ll be learning, researching and contributing, it enlightens you<br /> 6. It is a medium to reach out to others, sharing your thought and expertise to help people.<br /> 7. Platform building: Your blog is a tool to help you build your brand and authority. <br /> 8. Big bonus: You can publish a book out of your blog. In fact most authors do this. <br /> 9. It’s your tool for branding yourself, company, products and services. (Content marketing)<br /> 10. Source of income: It can also help you generate income, via paid advertisements.<br /> Recommended Reading: <br /> The Art of Personal Branding<br /> How to Publish your book with little or no money<br /> The No Nonsense guide to personal branding for career success<br /> Bernard Kelvin Clive full false 10:02 https://bkc.name/make-it-happen/ Wed, 01 Jan 2014 14:42:28 +0000 http://bkc.name/?p=3325 Make it Happen! “It is never too late to be what you might have been.” — George Eliot  14 Tips to Make it Happen in 2014 Remember that information, seminars, books, and events don’t change people, people change when they believe and act on the information.     Tip #1 To begin with, you must have an intriguing idea, a dream; something you are so passionate about, a problem to solve, a need to meet, a mark to make. That is your Dream, Your Vision, Your Goal:  Be specific! See the big picture. How will it be like, when you finally get it? What will success mean to you? Set crystal clear goals; goals that will set your heart on fire. Make it important to you.   Tip #2 Focus: (Follow One Course Until Successful). Master One thing. Don’t dissipate your energy. Ask yourself, what one thing do I want to be noted for this year?  Then channel all your energy and resources to make it happen. Become so good at what you do that you can’t be ignored. So, become the best in your chosen field. Tip #3 Raise the bar on yourself! Think Big!  Expand your vision and expect more from yourself than anyone, then, go make it happen. Compete against yourself and challenge yourself daily.  Use your creative imagination. Think win, win, in all the time.  Ask: How can I help someone win today? How can I be a miracle to someone?   Tip #4   Build a team: Carefully select your dream team. Remember: you are the average of your 5 closest friends you spend most time with. Evaluate your circles in the previous year, did they help or hamper your progress? Then revise where necessary, it matters! TEAM: Together Everyone Achieves More Download the Full Audio or eBook for #FREE How to Make it Happen in 2014 (Free eBook) Make it Happen! <br /> “It is never too late to be what you might have been.” — George Eliot<br /> 14 Tips to Make it Happen in 2014<br /> Remember that information, seminars, books, and events don’t change people, people change when they believe and act on the information.<br /> <br /> <br /> <br /> <br /> Tip #1<br /> <br /> To begin with, you must have an intriguing idea, a dream; something you are so passionate about, a problem to solve, a need to meet, a mark to make. That is your Dream, Your Vision, Your Goal: Be specific! See the big picture. How will it be like, when you finally get it? What will success mean to you? Set crystal clear goals; goals that will set your heart on fire.<br /> <br /> Make it important to you.<br /> <br /> <br /> <br /> Tip #2<br /> <br /> Focus: (Follow One Course Until Successful). Master One thing. Don’t dissipate your energy. Ask yourself, what one thing do I want to be noted for this year? Then channel all your energy and resources to make it happen. Become so good at what you do that you can’t be ignored. So, become the best in your chosen field.<br /> <br /> make it quote<br /> <br /> <br /> Tip #3<br /> <br /> Raise the bar on yourself! Think Big! Expand your vision and expect more from yourself than anyone, then, go make it happen. Compete against yourself and challenge yourself daily. Use your creative imagination. Think win, win, in all the time. Ask: How can I help someone win today? How can I be a miracle to someone?<br /> make it happen<br /> <br /> Tip #4<br /> <br /> <br /> <br /> Build a team: Carefully select your dream team. Remember: you are the average of your 5 closest friends you spend most time with. Evaluate your circles in the previous year, did they help or hamper your progress? Then revise where necessary, it matters!<br /> <br /> TEAM: Together Everyone Achieves More<br /> Download the Full Audio or eBook www.BKC.name for #FREE<br /> <br /> Bernard Kelvin Clive full false 13:52 https://bkc.name/inspired-by-my-grade-6-teacher-paa-kwesi-b-inkumsah/ Sat, 28 Dec 2013 14:39:31 +0000 http://bkc.name/?p=3313 My grade 6 Teacher said back then to me... "You young man must have everything to do with communication.. get into the media" If they told you you can't, it’s only because they haven't succeeded in doing it. If she told you, you can, it's because like him, she saw potential in you, has been able to do something similar and can only share her enthusiasm and get you to win also. Now, whose account would you believe? Choose life and live my friends. You are a winner! ~ PKBI Paa Kwesi Inkumsah served as the President of JCI Ghana in 2009. In 2010 he was employed as JCI UN Affairs Commissioner for Africa and the Middle East. He is also the co-president of International Institute for Global Education, an institute with a unique curriculum of studies to establish effective global leaders. In this episode I interviewed Paa Kwesi B. Inkumsah of The Africa Leadership Agenda (TALA) as we discuss raising the next generation of leaders with the need for goal setting for the coming year. List and be inspired. TALA was born of the frustrations of leadership in Africa and looks to offer other perspectives to leadership through programs and coaching. Connect with PKBI Be part of TALA  ( The Africa Leadership Agenda) Recommended Book: Make it Happen! Inspired by My Grade 6 Teacher - Paa Kwesi B. Inkumsah My grade 6 Teacher said back then to me<br /> <br /> "You young man must have everything to do with communication.. get into the media"<br /> <br /> If they told you you can't, it’s only because they haven't succeeded in doing it. If she told you, you can, it's because like him, she saw potential in you, has been able to do something similar and can only share her enthusiasm and get you to win also. Now, whose account would you believe? Choose life and live my friends. You are a winner! ~ PKBI<br /> <br /> Paa Kwesi Inkumsah served as the President of JCI Ghana in 2009. In 2010 he was employed as JCI UN Affairs Commissioner for Africa and the Middle East. He is also the co-president of International Institute for Global Education, an institute with a unique curriculum of studies to establish effective global leaders.<br /> <br /> In this episode I interviewed Paa Kwesi B. Inkumsah of The Africa Leadership Agenda (TALA) as we discuss raising the next generation of leaders with the need for goal setting for the coming year.<br /> <br /> List and be inspired.<br /> <br /> TALA was born of the frustrations of leadership in Africa and looks to offer other perspectives to leadership through programs and coaching.<br /> <br /> Connect with PKBI<br /> Be part of TALA ( The Africa Leadership Agenda) Bernard Kelvin Clive full false 37:50 https://bkc.name/21-tips-to-be-more-productive-at-work/ Wed, 18 Dec 2013 17:55:40 +0000 http://bkc.name/?p=3305 "Work expands so as to fill the time available for its completion" ~ Parkinson’s Law Plan your day in advance (don’t leave things to chance, take charge). Be detailed about each task. Assign a start and possible completion time. Avoid unnecessary phone conversation, it’s your phone and you must have control over it. Don’t mix working time with home-family time. When you are at work, work, when home, make time for the family and yourself. Delegate task: you can’t and shouldn’t do all by yourself. Filter the ones you can do and delegate the rest to people who can even do it better. Avoid unnecessary meetings. Get to know the agenda of meetings before you attend and if it’s not really going to serve any need of yours or you are not compelled to be there, avoid it. Take notes when you attend meetings. Schedule appointments; don’t entertain causal visitors at work. Avoid checking emails first thing in the morning, unless your job depends on it. Turn off email and other notification sounds, they distract. Schedule times for checking and replying to emails. Use a template to serve time on some of your tasks. Get an email template for specific things you do. In responding to first time customers, repeat thank yous, etc. Synchronize scheduled events and appointments on your calendar on all your portable devices, especially if you are using a smart phone. In this way, you will be kept updated. Automate task; things that are done repetitively. Use softwares and necessary tools to help do this.  Learn to filter information that comes in; you don’t need everything, every email, every news; just be selective and get focused. Develop the habit of finishing task you start before moving unto the next project. Prioritize. Consider getting a virtual assistant. Set and use reminders on your smart phone/tablet. Try a day or a week media fast (Off social media). Get your mind to refresh. Learn to say NO! Eliminate! Take a break; rest! 21 Tips to be more productive at work 21 Tips to help you be more Productive at Work<br /> <br /> "Work expands so as to fill the time available for its completion" ~ Parkinson’s Law<br /> 1. Plan your day in advance (don’t leave things to chance, take charge).<br /> 2. Be detailed about each task. Assign a start and possible completion time.<br /> 3. Avoid unnecessary phone conversation, it’s your phone and you must have control over it.<br /> 4. Don’t mix working time with home-family time. When you are at work, work, when home, make time for the family and yourself.<br /> 5. Delegate task: you can’t and shouldn’t do all by yourself. Filter the ones you can do and delegate the rest to people who can even do it better.<br /> 6. Avoid unnecessary meetings. Get to know the agenda of meetings before you attend and if it’s not really going to serve any need of yours or you are not compelled to be there, avoid it.<br /> 7. Take notes when you attend meetings.<br /> 8. Schedule appointments; don’t entertain causal visitors at work.<br /> 9. Avoid checking emails first thing in the morning, unless your job depends on it.<br /> 10. Turn off email and other notification sounds, they distract. <br /> 11. Schedule times for checking and replying to emails. <br /> 12. Use a template to serve time on some of your tasks. Get an email template for specific things you do. In responding to first time customers, repeat thank yous, etc.<br /> 13. Synchronize scheduled events and appointments on your calendar on all your portable devices, especially if you are using a smart phone. In this way, you will be kept updated.<br /> 14. Automate task; things that are done repetitively. Use softwares and necessary tools to help do this.<br /> 15. Learn to filter information that comes in; you don’t need everything, every email, every news; just be selective and get focused.<br /> 16. Develop the habit of finishing task you start before moving unto the next project. Prioritize.<br /> 17. Consider getting a virtual assistant. <br /> 18. Set and use reminders on your smart phone/tablet.<br /> 19. Try a day or a week media fast (Off social media). Get your mind to refresh.<br /> 20. Learn to say NO! Eliminate!<br /> 21. Take a break; rest!<br /> Bernard Kelvin Clive full false 10:03 https://bkc.name/women-driving-social-change-conversation-with-dr-esi-ansah/ Mon, 09 Dec 2013 16:24:14 +0000 http://bkc.name/?p=3295 At the VIP Lounge: "Learning doesn't only happen in the classroom; open up your mind and learn" ~ Dr. Esi Ansah In this podcast episode #250 is a conversation with Dr. Esi Ansah, (Associate Professor, Ashesi University): The conversation covers: Empowering women Dreams and passions Hobbies and careers Personal branding and Image Building Dr. Esi Ansah is a social scientist who teaches Human Resource Management, Leadership IV, Negotiation and Creative Problem-Solving and Organisational Behaviour. She is a product of top-ranked Wesley Girls’ High School in Cape Coast (Ghana).  She earned three Bachelor’s degrees in Psychology, International Affairs and French from Florida State University in 1999, graduating in three years cum laude (with honors).  She also holds a Master of Arts degree in Social Sciences from the University of Chicago (2004) and a Master of Science degree in Public Service Management from DePaul University in Chicago (2002). She holds a PhD in Public Administration (2008) from Rutgers University in New Jersey. Dr. Ansah loves teaching and research, and is highly engaged in various initiatives in the academic community. She was voted by students as the Outstanding Faculty Member in 2008 and 2010, and also as the Most Inspiring Faculty Member in 2010.  Esi’s academic and professional interests include Service Delivery Reform in the Public Sector and Human Resource Management and Social and Public Entrepreneurship. Esi is also a founding partner and the current CEO of Axis Human Capital Ltd. Since 2008, Esi has managed Axis, growing its client base and establishing it as a respectable partner in supporting organizations in their development, providing business advisory services and recruiting high-calibre candidates for clients. Esi also uses Axis as a platform to provide mentoring and career coaching to job seekers and young professionals (CV Writing, Interviewing Skills, Career Planning, Entrepreneurship etc.), and is especially passionate about working with young students and professionals. Esi is actively engaged in various roles in her community, and also serves on the boards of the Longevity Project and Women’s Trust. She is a fellow in the Aspen Institute’s Africa Leadership Initiative (West Africa), and was honored in 2010 by the New York-based The Network Journal (TNJ) as one of the journal’s “Forty under Forty” African Achievers. She describes herself as a simple, high-energy person who never runs out of ideas (she maintains a detailed Idea Bank), and also as a “grounded idealist” with a sense of urgency and an aim to bring positive transformation wherever she finds herself.   Women driving Social Change - Conversation with Dr. Esi Ansah of Ashesi University At the VIP Lounge:<br /> <br /> "Learning doesn't only happen in the classroom; open up your mind and learn" ~ Dr. Esi Ansah<br /> <br /> In this podcast episode is a conversation with Dr. Esi Ansah, (Associate Professor, Ashesi University) on:<br /> Empowering women<br /> Dreams and passions<br /> Hobbies and careers<br /> Personal branding<br /> Dr. Esi Ansah is a social scientist who teaches Human Resource Management, Leadership IV, Negotiation and Creative Problem-Solving and Organisational Behaviour. She is a product of top-ranked Wesley Girls’ High School in Cape Coast (Ghana). She earned three Bachelor’s degrees in Psychology, International Affairs and French from Florida State University in 1999, graduating in three years cum laude (with honors). She also holds a Master of Arts degree in Social Sciences from the University of Chicago (2004) and a Master of Science degree in Public Service Management from DePaul University in Chicago (2002). She holds a PhD in Public Administration (2008) from Rutgers University in New Jersey.<br /> <br /> Dr. Ansah loves teaching and research, and is highly engaged in various initiatives in the academic community. She was voted by students as the Outstanding Faculty Member in 2008 and 2010, and also as the Most Inspiring Faculty Member in 2010. Esi’s academic and professional interests include Service Delivery Reform in the Public Sector and Human Resource Management and Social and Public Entrepreneurship.<br /> <br /> Esi is also a founding partner and the current CEO of Axis Human Capital Ltd. Since 2008, Esi has managed Axis, growing its client base and establishing it as a respectable partner in supporting organizations in their development, providing business advisory services and recruiting high-calibre candidates for clients. Esi also uses Axis as a platform to provide mentoring and career coaching to job seekers and young professionals (CV Writing, Interviewing Skills, Career Planning, Entrepreneurship etc.), and is especially passionate about working with young students and professionals.<br /> <br /> Esi is actively engaged in various roles in her community, and also serves on the boards of the Longevity Project and Women’s Trust. She is a fellow in the Aspen Institute’s Africa Leadership Initiative (West Africa), and was honored in 2010 by the New York-based The Network Journal (TNJ) as one of the journal’s “Forty under Forty” African Achievers. She describes herself as a simple, high-energy person who never runs out of ideas (she maintains a detailed Idea Bank), and also as a “grounded idealist” with a sense of urgency and an aim to bring positive transformation wherever she finds herself. <br /> Bernard Kelvin Clive full false 18:05 https://bkc.name/a-generation-that-cannot-afford-to-wait-interview-with-jeremiah-buabeng/ Thu, 05 Dec 2013 18:44:23 +0000 http://bkc.name/?p=3275 “We are a generation that cannot afford to wait. The future began yesterday and we’re already late.” John Legend. It this episode I interviewed Motivational Speaker Jeremiah Buabeng, concerning his passion, purpose and dreams. Discovering your calling Pursuing  Excellence Building your capacity Listen and be inspired! At the age of 17, Jeremiah Buabeng discovered in himself a unique gift. He identified that God has given him a talent to inspire people, inform them about the enormous potential that lies within them and to challenge them to become all that they can be. And he responded to this calling with tremendous passion, travelling around the country to stir up the youth of Ghana with his passion-driven inspirational messages.   A generation that cannot afford to wait - Interview with Jeremiah Buabeng “We are a generation that cannot afford to wait. The future began yesterday and we’re already late.” John Legend.<br /> <br /> It this episode I interviewed Motivational Speaker Jeremiah Buabeng, concerning his passion, purpose and dreams.<br /> Discovering your calling<br /> Pursuing Excellence<br /> Building your capacity<br /> Listen and be inspired!JB_BKC<br /> <br /> <br /> At the age of 17, Jeremiah Buabeng discovered in himself a unique gift. He identified that God has given him a talent to inspire people, inform them about the enormous potential that lies within them and to challenge them to become all that they can be. And he responded to this calling with tremendous passion, travelling around the country to stir up the youth of Ghana with his passion-driven inspirational messages.<br /> <br /> Bernard Kelvin Clive full false 23:51 https://bkc.name/preparing-for-tv-and-radio-interviews/ Tue, 26 Nov 2013 08:07:20 +0000 http://bkc.name/?p=3263 How to Prepare for TV & Radio Interviews as a guest For the first timer this can be very challenging, however with a little preparation you can wade through this. It will interest you to know that even those who have mastered the act, just like public speaking, occasionally feel nervous. So you are not alone, it’s a skill you can learn and master. Having been on both sides of the camera, as a host and guest on various TV and Radio shows, I have compiled some tips to help you prepare for your next interview. Tips is Preparing for TV & Radio Appearances: Preparation is key: Read all that you can find about the interviewer and something about the show and previous shows. Online & offline, ask colleagues. Impressions: Yes! First impressions still counts: Make it a point to look your best, don’t over dress. Be clean of anything that will make you unconformable. Choose your colors carefully to represent your brand. If it’s a regular TV show with constant studio settings and color then ensure that your attire doesn’t conflict the colors in the studio settings[You don’t wear a red shirt when the studio couches are red]. After makeups before you go on set check your appearance on the TV monitor beforehand, if possible. Experts range: mostly you will be called in the area of your expertise, so be confident about what you know. If it’s your book; know your materials thoroughly, inside out. Find-out if the interview is live or recorded. Note that if it is live there is nothing like of the record, so every word counts. Get to know the subject of discussion if it’s not about your book and also any question you may have before that day. Some hosts prefer the conversational type of interviews, where they won’t be any questions sent to you before the day of interview; if so relax and chat, you are the expert in your field, share your thoughts. Prepare properly for it. In answering questions, be clear and precise. Give practical examples where necessary. Try to limit your answers to about three sentences. Be straight to the point where necessary. Get to the venue at least 30min early so you can relax and get yourself acquainted. When you are anxious, it show in your posture and speeches, relax! Be confident, be yourself, be natural. Don’t try to imitate anyone. Do maintain your composure at all times and seat yourself comfortably. On radio do adjust and test any equipment before the program begins. If you are speaking into a microphone, maintain a distance of at least six inches. Openings and Closings: These are key for any interview. Prepare your sound bites; your power punches (words). What do you want your listeners or readers to remember you for? What do you really want them to learn?   Resources: 99 Ways to Build and Boost Your Brand Visibility Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books AuthorPreneur (Audiobook)   Preparing for TV and Radio Interviews How to Prepare for TV & Radio Interviews<br /> <br /> For the first timer this can be very challenging, however with a little preparation you can wade through this. It will interest you to know that even those who have mastered the act, just like public speaking, occasionally feel nervous. So you are not alone, it’s a skill you can learn and master.<br /> Having personally being in both sides of the camera, as a host and guest on various TV and Radio shows, I have compiled some tips to help you prepare for your next interview.<br /> Tips is Preparing for TV & Radio Appearances:<br /> 1. Preparation is key: Read all that you can find about the interviewer and something about the show and previous shows. Online & offline, ask colleagues. <br /> 2. Impressions: Yes! First impressions still counts: Make it a point to look your best, don’t over dress. Be clean of anything that will make you unconformable. Choose your colors carefully to represent your brand. If it’s a regular TV show with constant studio settings and color then ensure that your attire doesn’t conflict the colors in the studio settings[You don’t wear a red shirt when the studio couches are red]. After markups before you go on set check your appearance on the TV monitor beforehand, if possible.<br /> 3. Experts range: mostly you will be called in the area of your expertise, so be confident about what you know. If it’s your book; know your materials thoroughly, inside out.<br /> 4. Find-out if the interview is live or recorded. Note that if it is live there is nothing like of the record, so every word counts.<br /> 5. Get to know the subject of discussion if it’s not about your book and also any question you may have before that day. Some hosts prefer the conversational type of interviews, where they won’t be any questions sent to you before the day of interview; if so relax and chat, you are the expert in your field, share your thoughts.<br /> 6. Prepare properly for it. In answering questions, be clear and precise. Give practical examples where necessary. Try to limit your answers to about three sentences. Be straight to the point where necessary.<br /> 7. Get to the venue at least 30min early so you can relax and get yourself acquainted. When you are anxious, it show in your posture and speeches, relax!<br /> 8. Be confident, be yourself, be natural. Don’t try to imitate anyone. Do maintain your composure at all times and seat yourself comfortably.<br /> 9. On radio do adjust and test any equipment before the program begins. If you are speaking into a microphone, maintain a distance of at least six inches.<br /> 10. Openings and Closings: These are key for any interview. Prepare your sound bites; your power punches (words). What do you want your listeners or readers to remember you for? What do you really want them to learn?<br /> <br /> Resources: <br /> How to Write and Publish your Book with Little or No Money<br /> The No Nonsense Guide to Personal Branding for Career Success<br /> Bernard Kelvin Clive full false 11:03 https://bkc.name/7-pillars-to-build-a-personal-brand/ Tue, 12 Nov 2013 11:56:50 +0000 http://bkc.name/?p=3245 7 Pillars to Build a Personal Brand as a Leader “Many men may see the King in a Kid but it takes a true leader to nurture it”  I define Personal Branding as the combination of one’s skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others. Benefits of Personal Branding for Leaders  It puts you in the lead; you become ‘Top-of-Mind’ in issues relating to your niche.  It enhances your credibility: widely known people are perceived to be credible and when you work with integrity and authenticity you will become a sought-after leader. A credible leader. It helps you raise other great leaders; people will trust and respect you. 1.      Purpose: Vision Voice | Insight | Serve | Inspire | Organize | Nurture Where there is no vision, the people perish. —Proverbs 29:18 2.      Principle: Values Richard Branson said that, he asked someone who worked close to Madiba, what made him such a great leader. The respond was this: "He is always consistently honest. He says the same thing behind closed doors as he does to someone's face. His actions come from the perspective of what's right for someone in the village. He has no personal agenda."  3.      Practice: Service, “"A leader is one who knows the way, goes the way, and shows the way." - John C. Maxwell 4.      Provision  “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish. —Sam Walton 5.      Protection: Security 6.      Promotion: Reward 7.      Preservation: Legacy “I start with the premise that the function of leadership is to produce more leaders, not more followers. —Ralph Nader  Resource:  REBRAND: The Ultimate Guide to Personal Branding The Non Nonsense Guide to Personal Branding for Career Success   7 Pillars to Build a Personal Brand as a Leader 7 Pillars to Build a Personal Brand as a Leader<br /> <br /> “Many men may see the King in a Kid but it takes a true leader to nurture it” <br /> <br /> I define Personal Branding as the combination of one’s skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others.<br /> <br /> Benefits of Personal Branding for Leaders<br /> <br /> It puts you in the lead; you become ‘Top-of-Mind’ in issues relating to your niche.<br /> It enhances your credibility: widely known people are perceived to be credible and when you work with integrity and authenticity you will become a sought-after leader. A credible leader.<br /> It helps you raise other great leaders; people will trust and respect you.<br /> 1. Purpose: Vision<br /> <br /> Voice | Insight | Serve | Inspire | Organize | Nurture<br /> <br /> Where there is no vision, the people perish. —Proverbs 29:18<br /> <br /> 2. Principle: Values<br /> <br /> Richard Branson said that, he asked someone who worked close to Madiba, what made him such a great leader. The respond was this: "He is always consistently honest. He says the same thing behind closed doors as he does to someone's face. His actions come from the perspective of what's right for someone in the village. He has no personal agenda."<br /> <br /> 3. Practice: Service, “"A leader is one who knows the way, goes the way, and shows the way." - John C. Maxwell<br /> <br /> 4. Provision hen protect<br /> <br /> “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish. —Sam Walton<br /> <br /> 5. Protection: Security<br /> <br /> 6. Promotion: Reward<br /> <br /> 7. Preservation: Legacy<br /> <br /> “I start with the premise that the function of leadership is to produce more leaders, not more followers. —Ralph Nader<br /> <br /> <br /> Bernard Kelvin Clive full false 9:49 https://bkc.name/success-what-to-do/ Sun, 03 Nov 2013 08:59:27 +0000 http://bkc.name/?p=3212 Albert Einstein stated "Try not to become a man of success but rather to become a man of value." What does success mean to you? "Success isn't just about what you accomplish in your life, it’s about what you inspire others to do" What do successfully people do differently?   Listen to this episode for more. Be inspired!   Albert Einstein stated "Try not to become a man of success but rather to become a man of value." - What does success mean to you? - "Success isn't just about what you accomplish in your life, it’s about what you inspire others to do" - Albert Einstein stated "Try not to become a man of success but rather to become a man of value."<br /> <br /> What does success mean to you?<br /> <br /> "Success isn't just about what you accomplish in your life, it’s about what you inspire others to do"<br /> <br /> What do successfully people do differently?<br /> <br /> Listen and be inspired! Bernard Kelvin Clive full false 8:36 https://bkc.name/the-need-for-tech-startups/ Sat, 26 Oct 2013 13:28:06 +0000 http://bkc.name/?p=3189 A conversation with a Technology Entrepreneur on Tech-start-ups and funding. My guest on YouthWise Forum, Kane Mani CEO of Origgin, share insights into technology and mobile start-up firms in Africa, Ghana. Download, Listen and Share. The Need for Tech Startups A conversation with a Technology Entrepreneur on Tech-start-ups and funding.<br /> My guest on YouthWise Forum, Kane Mani CEO of Origgin, share some insights into technology and mobile start-up firms in Africa, Ghana.<br /> Download, Listen and Share. Bernard Kelvin Clive full false 25:42 https://bkc.name/inspiration-for-writing/ Tue, 22 Oct 2013 19:19:36 +0000 http://bkc.name/?p=3174 Hello! I made this for you, I know you have a book inside of you; you want to start blogging, writing those poems, stories, articles, drama, etc. You know it, and I am doing this for you today. To inspire you to get started, continue, and keep moving to make that dream a reality. I believe you paint the world with your words and make it such a beautiful place as a writer. For writers, poets and authors, the fact is this; you must come to a point where you totally fall in love with your writings, style, right from the beginning or along the journey and totally settle this is your heart that not everyone will love your piece. Your work may or may not be the best in your eyes, but it's your babe, you've got to love it and make it the best at all times. If you seek perfection it will elude you, seek progress, the desire to communicate something of real value to your reader; to inform, entertain, educate. Communicate your expertise in little ways, not seeking to please the masses. Someone may pick your piece and be inspired others will not, that's life. If they find your work meaningful, great if not, it may not be for them or not the right time. Don't give up, let love lead. Keep giving your best, the universe will reward you greatly. 21 Thoughts to Inspire You in Writing 1.      Just Begin: “Planning to write is not writing. Outlining, researching, talking to people about what you're doing, none of that is writing. Writing is writing.” ~ E. L. Doctorow [memberonly]   2.      It takes time: “However great a man’s natural talent may be, the act of writing cannot be learned all at once.” ~ Jean-Jacques Rousseau 3.      Your book is your authority: “One man is as good as another until he has written a book.” ~Benjamin Jowett 4.      Be Precise: “Good things, when short, are twice as good.” ~ Baltasar Gracián 5.      Make it a Habit: “I put a piece of paper under my pillow, and when I could not sleep I wrote in the dark.” ~ Henry David Thoreau 6.      Go after it: “You can’t wait for inspiration. You have to go after it with a club.” — Jack London 7.      Writing birth writing: “The desire to write grows with writing.” — Erasmus 8.      Share your thoughts: “Rejected pieces aren’t failures; unwritten pieces are.” — Greg Daugherty 9.      Filter: “So the writer who breeds more words than he needs, is making a chore for the reader who reads.” — Dr. Seuss 10.  You are an author: “The multitude of books is a great evil. There is no measure or limit to this fever for writing; everyone must be an author; some out of vanity to acquire celebrity and raise up a name, others for the sake of lucre and gain.” ~ Martin Luther 11.   Progress: “You need not expect to get your book right the first time. Go to work and revamp or rewrite it. God only exhibits his thunder and lightning at intervals, and so they always command attention. These are God’s adjectives. You thunder and lightning too much; the reader ceases to get under the bed, by and by.” ~ Mark Twain 12.   Quote them: “The wisdom of the wise and the experience of the ages are perpetuated by quotations.” ~ Benjamin Disraeli 13.   Amateur to a Pro: “Every artist was first an amateur.” ~ Ralph Waldo Emerson 14.   Say it, if you have to: “When you have nothing to say, say nothing.” ~ Charles Caleb Colton 15.   Concise: “A man who uses a great many words to express his meaning is like a bad marksman who, instead of aiming a single stone at an object, takes up a handful and throws at it in hopes he may hit.” ~ Samuel Johnson 16.  Read great minds: “To read good books is like holding a conversation with the most eminent minds of past centuries and, more-over, a studied conversation in which these authors reveal to us only the best of their thoughts.” ~ René Descartes 17.  Pin it: “There are a thousand thoughts lying within a man that he does not know ’til he takes... Inspiration for Writing Hello! I made this for you, I know you have a book inside of you; you want to start blogging, writing those poems, stories, articles, drama, etc. You know it, and I am doing this for you today. To inspire you to get started, continue, and keep moving to make that dream a reality.<br /> I believe you paint the world with your words and make it such a beautiful place as a writer. For writers, poets and authors, the fact is this; you must come to a point where you totally fall in love with your writings, style, right from the beginning or along the journey and totally settle this is your heart that not everyone will love your piece. Your work may or may not be the best in your eyes, but it's your babe, you've got to love it and make it the best at all times. If you seek perfection it will elude you, seek progress, the desire to communicate something of real value to your reader; to inform, entertain, educate. Communicate your expertise in little ways, not seeking to please the masses. Someone may pick your piece and be inspired others will not, that's life. If they find your work meaningful, great if not, it may not be for them or not the right time. Don't give up, let love lead. Keep giving your best, the universe will reward you greatly.<br /> 21 Thoughts to Inspire You in Writing<br /> 1. Just Begin:<br /> “Planning to write is not writing. Outlining, researching, talking to people about what you're doing, none of that is writing. Writing is writing.” ~ E. L. Doctorow<br /> 2. It takes time:<br /> “However great a man’s natural talent may be, the act of writing cannot be learned all at once.” ~ Jean-Jacques Rousseau<br /> 3. Your book is your authority:<br /> “One man is as good as another until he has written a book.” ~Benjamin Jowett<br /> 4. Be Precise:<br /> “Good things, when short, are twice as good.” ~ Baltasar Gracián<br /> 5. Make it a Habit:<br /> “I put a piece of paper under my pillow, and when I could not sleep I wrote in the dark.” ~ Henry David Thoreau<br /> 6. Go after it:<br /> “You can’t wait for inspiration. You have to go after it with a club.” — Jack London<br /> 7. Writing birth writing:<br /> “The desire to write grows with writing.” — Erasmus<br /> 8. Share your thoughts:<br /> “Rejected pieces aren’t failures; unwritten pieces are.” — Greg Daugherty<br /> 9. Filter:<br /> “So the writer who breeds more words than he needs, is making a chore for the reader who reads.” — Dr. Seuss<br /> 10. You are an author:<br /> “The multitude of books is a great evil. There is no measure or limit to this fever for writing; everyone must be an author; some out of vanity to acquire celebrity and raise up a name, others for the sake of lucre and gain.” ~ Martin Luther<br /> 11. Progress:<br /> “You need not expect to get your book right the first time. Go to work and revamp or rewrite it. God only exhibits his thunder and lightning at intervals, and so they always command attention. These are God’s adjectives. You thunder and lightning too much; the reader ceases to get under the bed, by and by.” ~ Mark Twain<br /> 12. Quote them:<br /> “The wisdom of the wise and the experience of the ages are perpetuated by quotations.” ~ Benjamin Disraeli<br /> 13. Amateur to a Pro:<br /> “Every artist was first an amateur.” ~ Ralph Waldo Emerson<br /> 14. Say it, if you have to:<br /> “When you have nothing to say, say nothing.” ~ Charles Caleb Colton<br /> 15. Concise:<br /> “A man who uses a great many words to express his meaning is like a bad marksman who, instead of aiming a single stone at an object, takes up a handful and throws at it in hopes he may hit.” ~ Samuel Johnson<br /> 16. Read great minds:<br /> “To read good books is like holding a conversation with the most eminent minds of past centuries and, more-over, a studied conversation in which these authors reveal to us only the best of their thoughts.” ~ René Descartes<br /> Bernard Kelvin Clive full false 13:17 https://bkc.name/tread-cautiously-your-social-media-brand-ethics/ Mon, 21 Oct 2013 18:38:02 +0000 http://bkc.name/?p=3166 Ethic: rules of behavior based on ideas about what is morally good and bad [Webster] The No Nonsense Guide Ethics: 1. You don't get on social media platforms to insult your elders(Even your colleagues) and then say you are asserting your rights and... it's Freedom of Speech.   2. You don't chat with your potential boss or the elderly with slang and acronyms such as: GM, sup? Eh can't you write just 'Good Morning'? 3. You don't use your employers work time on social media to complain about your current job, someone is watching. You keep 'liking' every post every hour on Facebook and you tell me you are at work. Are you serious? Tread cautiously, your social media brand ethics Ethic: rules of behavior based on ideas about what is morally good and bad [Webster]<br /> The No Nonsense Guide Ethics:<br /> 1. You don't get on social media platforms to insult your elders(Even your colleagues) and then say you are asserting your rights and it's Freedom of Speech.<br /> 2. You don't chat with your potential boss or the elderly with slang and acronyms such as: GM, sup? Eh can't you write just 'Good Morning'?<br /> 3. You don't use your employers work time on social media to complain about your current job, someone is watching. You keep 'liking' every post every hour on Facebook and you tell me you are at work. Are you serious? Bernard Kelvin Clive full false 3:15 https://bkc.name/helen-yawson/ Sun, 20 Oct 2013 08:43:32 +0000 http://bkc.name/?p=3152 On this radio interview with Helen Yawson [Singer, Vocal Coach, Pastor(KICC Ghana), Wife and Mother. Leading the nations to worship the Most High God] we touched on the following areas; her Music, Motivation and Ministry. Including... Voice training Dating and relationship tips. Upcoming 'Helen Yawson in Concert' Guest Artistes: Joe Mettle ThreadStone (Nigeria's Premier Rock Band) Enquiries: 0242 845 205 / 027 7479443 Download, Listen and be inspired.    Music, Motivation and Ministry with Helen Yawson On this radio interview with Pastor Helen Yawson [Singer, Vocal Coach, Pastor, Wife and Mother. Leading the nations to worship the Most High God] we touched on the following areas; her Music, Motivation and Ministry. Including dating and relationship tips.<br /> Listen and be inspired. Bernard Kelvin Clive full false 50:36 https://bkc.name/conversation-with-a-woman-entrepreneur-akiboat/ Mon, 14 Oct 2013 12:55:11 +0000 http://bkc.name/?p=3133 She stated "It's not about the money.. it's the passion and fulfillment in it" Listen to the conversation I had with Akua Boatenmaa Adjei on WomenPreneurs and be inspired! It's fun-filled! WOMENPRENEURS is prelude to Woman 2.1 Summit 18th & 19th October 2013 at the National Theatre. These are women who are actively turning passion into profit, transforming our nation and inspiring the next generation through entrepreneurship. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams, Rolemodels Ghana, FashionistaGH, Centrifuj, ENewsGh and hosted by Bernard Kelvin Clive Conversation with a Woman Entrepreneur - AKIBOAT WOMENPRENEURS is prelude to Woman 2.1 Summit 18th & 19th October 2013 at the National Theatre. These are women who are actively turning passion into profit, transforming our nation and inspiring the next generation through entrepreneurship. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams, Rolemodels Ghana, FashionistaGH, Centrifuj, ENewsGh and hosted by Bernard Kelvin Clive Bernard Kelvin Clive full false 20:26 https://bkc.name/relationship-conversation-with-a-youth-and-a-counselor/ Mon, 14 Oct 2013 10:09:34 +0000 http://bkc.name/?p=3134 Marriage! ...Do I stand a chance? ...What is keeping me getting into one?... Does it really matter? On YOUTHWISE Forum ...platform for the discerning youth!  with relationship expert Patriarch George with Lawrencia Elikem Zigah as we discuss the subject "Preparing ones self for marriage... what one needs to know and do" Listen to the audio/podcast below Sometimes it is easy to look at those around us and 'covet' their bad experience. Divorce, infidelity, failure, waywardness, substance abuse, promiscuity, indebtedness, costly compromises, name them. We see people experience them and we think we are no different and it's ok if any of them comes our way, that we can't help it.  Why don't you start failing your exams because others failed? Why don't you reduce your speed because others are trailing you in the field? It's because you fancy the crown or the prize so much you want to get to it at all cost. How do you respond when you give your best to your partner and people try to make you feel it is not worth it because others did same and got disappointed, got divorced, got cheated on? How do you react when you try to straighten your children and people trying to discourage you? How to do take it when people try to kill your dreams? Do you give up because there is enough overwhelming evidence of what they are saying or you are far motivated by the crown and the prize that you will be willing to be the sole motivator of yourself even when no one is cheering you on so you cross the line for which you have prepared yourself for? There will always be failures, the divorced, the cheated, the wayward, the promiscuous and the lot, and there will always be YOU. Do not confuse the two because you are surrounded by them. Keep your eyes, ears, mind and heart on that which you seek to get in life and it shall come to you. PG Sebastian www.pgpedia.org Marriage! ...Do I stand a chance? ...What is keeping me getting into one?... Does it really matter? On YOUTHWISE Forum ...platform for the discerning youth!  with relationship expert Patriarch George with Lawrencia Elikem Zigah as we discuss the subjec... Sometimes it is easy to look at those around us and 'covet' their bad experience. Divorce, infidelity, failure, waywardness, substance abuse, promiscuity, indebtedness, costly compromises, name them. We see people experience them and we think we are no different and it's ok if any of them comes our way, that we can't help it. <br /> <br /> Why don't you start failing your exams because others failed? Why don't you reduce your speed because others are trailing you in the field? It's because you fancy the crown or the prize so much you want to get to it at all cost.<br /> <br /> How do you respond when you give your best to your partner and people try to make you feel it is not worth it because others did same and got disappointed, got divorced, got cheated on? How do you react when you try to straighten your children and people trying to discourage you? How to do take it when people try to kill your dreams? <br /> <br /> Do you give up because there is enough overwhelming evidence of what they are saying or you are far motivated by the crown and the prize that you will be willing to be the sole motivator of yourself even when no one is cheering you on so you cross the line for which you have prepared yourself for?<br /> <br /> There will always be failures, the divorced, the cheated, the wayward, the promiscuous and the lot, and there will always be YOU. Do not confuse the two because you are surrounded by them. <br /> <br /> Keep your eyes, ears, mind and heart on that which you seek to get in life and it shall come to you. <br /> <br /> PG Sebastian www.pgpedia.org Bernard Kelvin Clive full false 36:35 https://bkc.name/the-value-of-a-facebook-like/ Thu, 10 Oct 2013 18:01:06 +0000 http://bkc.name/?p=3123 Don't you desire to be liked, loved and appreciated in life?  Either in virtual life on real life, its basically the same. Now crossing over to social media and especially Facebook, my question and concern has been this: What is the value of a Facebook 'Like'? Here are four points I summarized the top reasons into: 1. Influence - Brand 2. Endorsement  -Support 3. Agreement - Affirm 4. Value - Inspiring, Encouraging, Educating, Entertaining When I asked this question on Facebook here are some of the answers from comments... // Post by Bernard Kelvin Clive. The Value of a Facebook 'Like' Everyone wants to be liked, feel loved and appreciated in life. Either in virtual life on real life, its basically the same. Now crossing over to social media and especially Facebook, my question and concern has been this: What is the value of a Facebook 'Like'?<br /> Here are four points I summarized the top reasons into:<br /> 1. Influence - Brand<br /> 2. Endorsement -Support<br /> 3. Agreement - Affirm<br /> 4. Value - Inspiring, Encouraging, Educating, Entertaining<br /> <br /> When I asked this question on Facebook here are some of the answers from comments... Bernard Kelvin Clive full false 8:20 https://bkc.name/does-personal-branding-matter/ Thu, 03 Oct 2013 12:54:31 +0000 http://bkc.name/?p=3096 Personal Branding for the Job Seeker “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters Does personal branding really matter? This is it: whether you are a job seeker or entrepreneur, your personal brand and online presence has immense effect on you. A recent survey by Jobvite stated that more and more recruiters are turning to social media to aid them in their job recruitment, and that an individual’s online presence is one great determinant for securing a job. “Candidates best watch what they put on their social profiles, as an overwhelming majority of recruiters form negative opinions from posts flaunting drugs, alcohol, and profanity—and 42% of recruiters have apparently reconsidered an applicant (either positively or negatively) based on what a social profile revealed.” ~ Jobvite The shocking revelations, confirms lots of the point and concerns raised in the book. The simple guide helps readers, to use the Four D’s (4 D’s) and Four P’s (4 P’s) to build their personal brand. Let’s take a quick overview: Discovery – Personal Discovery ~ Purpose. Development – Working on your talents ~ Preparation. Design – Platform building, Career and work life ~ Positioning Deployment – Service and execution ~ Publicity, Promotion Here are some action tips for the job seeker: Identify your key strengths in the area of your talents Sharpen your gifts, polish your craft. Seek knowledge in those areas, to become an expert in your chosen field. Join a mastermind group – a community of like-minded people. Be open minded, listen, learn and be adaptable to changes, especially technological change. Build quality networks, and attend professional networking events. On social media, keep a professional profile, bio and picture, and share your expertise. The goal is to build a brand base on authenticity, value creation and service. Here again, according to the bayt.com report, about 9 out of 10 search for people’s profiles online after they have applied for a job or about to meet in person either for business or other activities. It’s proves that personal branding and having an online presence is really important in this age, and that it can either work for or against you. From the report it stated that, “In fact, even something as simple as a photograph could influence decision-makers, with eight in 10 (79.6%) respondents of the belief that their online photo effects how they are perceived." The crust of the matter is that these polls were not conducted anywhere than East and North Africa. It’s now time to take your personal brand seriously. Don’t be left out. This is what an international Best seller had to say concerning the book: "With the speed of changes in the world today, success has no geographical borders. In this engaging book, Bernard Kelvin Clive shares principles from his own success in Ghana that can inspire and guide readers anywhere in the world. With a gentle and humble spirit, he reminds us that building a name for ourselves is most easily done not by manipulating and pushing but simply by serving others. I highly recommend The No Nonsense Guide to Personal Branding for anyone who has a voice to be heard." Dan Miller, author of New York Times bestselling 48 Days to the Work You Love. Remember: It’s time to make your career and brand count. “#SocialMedia can get you the attention you want but not the trust you need. You got to build trust. #PersonalBranding” ~ If you are interested in learning how to position yourself properly online, a copy of the book “The No Nonsense Guide to personal Branding for Career Success” Your brand matters. Does personal branding really matter? Personal Branding for the Job Seeker<br /> Does personal branding really matter? This is it: whether you are a job seeker or entrepreneur, your personal brand and online presence has immense effect on you. A recent survey by Jobvite stated that more and more recruiters are turning to social media to aid them in their job recruitment, and that an individual’s online presence is one great determinant for securing a job.<br /> “Candidates best watch what they put on their social profiles, as an overwhelming majority of recruiters form negative opinions from posts flaunting drugs, alcohol, and profanity—and 42% of recruiters have apparently reconsidered an applicant (either positively or negatively) based on what a social profile revealed.” ~ Jobvite<br /> The shocking revelations, confirms lots of the point and concerns raised in the book. The simple guide helps readers, to use the Four D’s (4 D’s) and Four P’s (4 P’s) to build their personal brand. Let’s take a quick overview:<br /> 1. Discovery – Personal Discovery ~ Purpose.<br /> 2. Development – Working on your talents ~ Preparation.<br /> 3. Design – Platform building, Career and work life ~ Positioning<br /> 4. Deployment – Service and execution ~ Publicity, Promotion <br /> Here are some action tips for the job seeker:<br /> • Identify your key strengths in the area of your talents<br /> • Sharpen your gifts, polish your craft. Seek knowledge in those areas, to become an expert in your chosen field.<br /> • Join a mastermind group – a community of like-minded people.<br /> • Be open minded, listen, learn and be adaptable to changes, especially technological change.<br /> • Build quality networks, and attend professional networking events. <br /> • On social media, keep a professional profile, bio and picture, and share your expertise.<br /> <br /> The goal is to build a brand base on authenticity, value creation and service. Here again, according to the bayt.com report, about 9 out of 10 search for people’s profiles online after they have applied for a job or about to meet in person either for business or other activities. It’s proves that personal branding and having an online presence is really important in this age, and that it can either work for or against you. From the report it stated that, “In fact, even something as simple as a photograph could influence decision-makers, with eight in 10 (79.6%) respondents of the belief that their online photo effects how they are perceived." The crust of the matter is that these polls were not conducted anywhere than East and North Africa. It’s now time to take your personal brand seriously. Don’t be left out. <br /> This is what an international Best seller had to say concerning the book:<br /> "With the speed of changes in the world today, success has no geographical borders. In this engaging book, Bernard Kelvin Clive shares principles from his own success in Ghana that can inspire and guide readers anywhere in the world. With a gentle and humble spirit, he reminds us that building a name for ourselves is most easily done not by manipulating and pushing but simply by serving others. I highly recommend The No Nonsense Guide to Personal Branding for anyone who has a voice to be heard." Dan Miller, author of New York Times bestselling 48 Days to the Work You Love. <br /> Remember: It’s time to make your career and brand count. “#SocialMedia can get you the attention you want but not the trust you need. You got to build trust. #PersonalBranding” ~ If you are interested in learning how to position yourself properly online, a copy of the book “The No Nonsense Guide to personal Branding for Career Success” <br /> Your brand matters. <br /> Bernard Kelvin Clive full false https://bkc.name/women-entrepreneurs-ceo-of-incharge-global-sheila-bartels-sam/ Sat, 28 Sep 2013 20:57:55 +0000 http://bkc.name/?p=3072 "You can't have a great business person in a copycat" ~ Penelope S. Bartels-Sam Podcast Episode #237 On #WomenPreneur Series I host Penelope S. Bartels-Sam CEO, InCharge Global, on YOUTHWISE Forum on Top Radio 103.1 FM. Be empowered by the outstanding lady as you listen to her inspiring journey into Entrepreneurship; the good, bad and ugly, with lots of fun along the journey.  “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve JobsWOMENPRENEURS: prelude to Woman 2.1 Summit 18th & 19th October 2013. These are women who are actively turning passion into profit, transforming our nation and inspiring the next generation through entrepreneurship. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams,Rolemodels Ghana, FashionistaGH, Centrifuj, @ENewsGh and hosted by Bernard Kelvin Clive   Download and Listen! Women Entrepreneurs, CEO of InCharge Global - Shiela Bartels-Sam "You can't have a great business person in a copycat" ~ Penelope S. Bartels-Sam<br /> <br /> Podcast Episode #237<br /> On #WomenPreneur Series I host Penelope S. Bartels-Sam CEO, InCharge Global, on YOUTHWISE Forum on Top Radio 103.1 FM. Be inspired by the outstanding lady as you listen to her inspiring journey into Entrepreneurship; the good, bad and ugly, with lots of fun along the journey. <br /> <br /> “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs<br /> <br /> WOMENPRENEURS: prelude to Woman 2.1 Summit 18th & 19th October 2013. These are women who are actively turning passion into profit, transforming our nation and inspiring the next generation through entrepreneurship. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams,Rolemodels Ghana, FashionistaGH, Centrifuj, @ENewsGh and hosted by Bernard Kelvin Clive<br /> Bernard Kelvin Clive full false https://bkc.name/you-can-win/ Wed, 25 Sep 2013 07:28:36 +0000 http://bkc.name/?p=3064 You only win the game of life if you participate. Most often we wait for forces outside us to urge us to live our dreams, but all that it takes is embedded in you. You got to live your dreams inside out. Nobody truly cares and committed to make it happen unless you do. If you act now and move, forces will come to aid you along the way, but even if you don't show up you will be proud that you made the move. Understand this: Anyone who believes in your dream will sacrifice in a way to support(cash, connection, prayer, service, advice, etc) and if they don't nothing will motivate them to do so. If you find out that some of your close friends and family don't support your dream, don't hate them, love them and just let them be, if you force them to fit into your dream picture, you will probably set the stage to kill your dream and eventually yourself. Not all will share in your dreams. God knows how to offer you the needed support. Live your dreams Go, make it happen! "You've done it before and you can do it now. See the positive possibilities. Redirect the substantial energy of your frustration and turn it into positive, effective, unstoppable determination" ~ Ralph Marston I use Grammarly for proofreading because it takes my "error[ticks] away. :), (ticks away my errors).     You Can Win! Do It Yourself! Do it yourself because no one else will... that’s the hard truth for living your dreams.<br /> You only win the game of life if you participate.<br /> Most often we wait for forces outside us to urge us to live our dreams, but all that it takes is embedded in you. You got to live your dreams inside out. Nobody truly cares and committed to make it happen unless you do. If you act now and move, forces will come to aid you along the way, but even if you don’t show up you will be proud that you made the move.<br /> Understand this: Anyone who believes in your dream will sacrifice in a way to support(cash, connection, prayer, service, advice, etc) and if they don’t nothing will motivate them to do so. If you find out that some of your close friends and family don’t support your dream, don’t hate them, love them and just let them be, if you force them to fit into your dream picture, you will probably set the stage to kill your dream and eventually yourself. Not all will share in your dreams. God knows how to offer you the needed support. Live your dreams<br /> Go, make it happen!<br /> Bernard Kelvin Clive full false https://bkc.name/so-what-if-money-didnt-matter/ Thu, 19 Sep 2013 06:06:49 +0000 http://bkc.name/?p=2021 What makes your heart sing? Sometimes I wonder why we do what we do. The motive and motivation, Why we fight, envy and kill?Questions! Questions! Questions! What makes your heart smile? What if money didn't really matter? What makes you happy? How do you like to spend your life? What do you desire? What if money was no object? What would you like to do if money were no object?  What would you do if you had all the money in this world? Where will you go? What career will you pursue? All of us have dreams and ideas we really desire to achieve. Take a moment and do this: have an inventory of your dreams, the things you truly desire  to do and have; note them down, be very specific with details. Think through them and ask yourself why you desire those things, search deep within for answers. You know often times we pursue careers that are not truly in line with our heartbeats, having audio not synchronizing with our video. Be inspired to go after your dreams. Do not die with your music unsung. Think about this: “Because children grow up, we think a child's purpose is to grow up. But a child's purpose is to be a child. Nature doesn't disdain what lives only for a day. It pours the whole of itself into the each moment. We don't value the lily less for not being made of flint and built to last. Life's bounty is in its flow, later is too late. Where is the song when it's been sung? The dance when it's been danced? It's only we humans who want to own the future, too. We persuade ourselves that the universe is modestly employed in unfolding our destination. We note the haphazard chaos of history by the day, by the hour, but there is something wrong with the picture. Where is the unity, the meaning, of nature's highest creation? Surely those millions of little streams of accident and wilfulness have their correction in the vast underground river which, without a doubt, is carrying us to the place where we're expected! But there is no such place, that's why it's called utopia. The death of a child has no more meaning than the death of armies, of nations. Was the child happy while he lived? That is a proper question, the only question. If we can't arrange our own happiness, it's a conceit beyond vulgarity to arrange the happiness of those who come after us.” ― Tom Stoppard, The Coast of Utopia I came across this video and I believe it's worth watching; be inspired! [youtuber youtube='http://www.youtube.com/watch?v=6Ko98LhDpwY'] What makes you itch? Sometimes I wonder why we do what me do. The motive and motivation? Why we fight, envy and kill?What makes your heart sings? What if money didn't really matter? What makes you happy? How do you like to spend your life? What do you desire? What if money was no object? What would you like to do if money were no object? Where will you go? What carer will you pursue?<br /> All of us have dreams and ideas we really desire to achieve. Take moment and do this: have an inventory of your dreams, the things you truly desire to do and have; note them down, be very specific with details. Think through them and ask yourself why you desire those things, search deep within for answers.<br /> You know often times we pursue careers that are not truly in line with our heartbeats, having audio not synchronizing with our video. Be inspired to go after your dreams. Do not die with your music unsung.<br /> Think about this:<br /> “Because children grow up, we think a child's purpose is to grow up. But a child's purpose is to be a child. Nature doesn't disdain what lives only for a day. It pours the whole of itself into the each moment. We don't value the lily less for not being made of flint and built to last. Life's bounty is in its flow, later is too late. Where is the song when it's been sung? The dance when it's been danced? It's only we humans who want to own the future, too. We persuade ourselves that the universe is modestly employed in unfolding our destination. We note the haphazard chaos of history by the day, by the hour, but there is something wrong with the picture. Where is the unity, the meaning, of nature's highest creation? Surely those millions of little streams of accident and wilfulness have their correction in the vast underground river which, without a doubt, is carrying us to the place where we're expected! But there is no such place, that's why it's called utopia. The death of a child has no more meaning than the death of armies, of nations. Was the child happy while he lived? That is a proper question, the only question. If we can't arrange our own happiness, it's a conceit beyond vulgarity to arrange the happiness of those who come after us.” <br /> ― Tom Stoppard, The Coast of Utopia<br /> I came across this video and I believe it's worth watching; be inspired!<br /> http://www.youtube.com/watch?v=6Ko98LhDpwY Bernard Kelvin Clive full false 3:20 https://bkc.name/what-are-you-living-for/ Sun, 15 Sep 2013 09:14:18 +0000 http://bkc.name/?p=3036 The question is, What are you living for? “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson Let me share this story with you concerning purpose: From the SeattleTimes, A college fraternity invited a favorite professor for an evening meal and then a discussion. During the discussion, the professor turned to the student and asked, “What are you living for, young man?”" The student replied, “I am going to be an electrical engineer.” “Yes,” replied the professor, “I understand that’s going to be your profession but what are you living for?” The young man was thoughtful and apparently baffled by the question. Finally he said, “I am sorry, sir, but I guess I haven't thought that one through.” That's my question for you today as well... What are you living for? Listen to the podcast for more. What are you living for? The question is, What are you living for?<br /> <br /> “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson<br /> <br /> Let me share this story with you concerning purpose:<br /> From the SeattleTimes, A college fraternity invited a favorite professor for an evening meal and then a discussion. During the discussion, the professor turned to the student and asked, “What are you living for, young man?”" The student replied, “I am going to be an electrical engineer.” “Yes,” replied the professor, “I understand that’s going to be your profession but what are you living for?” The young man was thoughtful and apparently baffled by the question. Finally he said, “I am sorry, sir, but I guess I haven't thought that one through.”<br /> <br /> That's my question for you today as well... What are you living for? <br /> <br /> Listen to the podcast for more. Bernard Kelvin Clive full false https://bkc.name/the-5-inexpensive-ways-to-be-more-attractive/ Wed, 11 Sep 2013 09:43:50 +0000 http://bkc.name/?p=3006 5 Inexpensive Ways to Be More Attractive Come on… doesn't it feel so good to get all the attention when needed? So, how do you woo and wow your audience or the world around you; in such a busy world? How do you draw attention without craving for it? Let’s find out… We are going to use what I call the S.W.O.R.D. formula. The sword here signifies your authority, gifts & talents, abilities & skills. Every gifted person needs this sword to fight the challenges of life, to succeed, and be more attractive.  It’s nothing complex, basically simple, but very effective way to be more attractive. The great Philosopher, Jim Rohn, stated “To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract.” Here you are: S ~ SMILE: A smile is a language understood by every tribe, culture and country. It lightens up the darkness in every situation. When you carry a smile always, you become easily approachable, seen as a friendly person and attractive ~ charming!  It costs nothing but its benefits are huge. Never dress without one, Smile. SMILE ~ See My Instant Life Energizer. 2.     W ~ WORDS:  Words are spirits and carry life. Use it well and you gain the admiration of many, mishandle it, and then it ruins your reputation. Choose your words wisely. Knowing what to say is as important as how and when to say it. Speech may be silver, silence golden, but wisdom knows when to use what. Your words must be seasoned with salt. Have you ever been so attracted to a person just by words, wise words and the manner of its use? Cultivate the power of the right use of words with right speech tone then you will be unstoppable.  “A gentle answer turns away wrath, but a harsh word stirs up anger” Proverbs 15:1   3.     O ~ ORDER: Anything sequentially, systematically and perfectly done attracts attention. This calls for discipline, a great deal of time and meticulously working on a task, goals and your dreams. You must make delivery of excellence your goal in whatever you do; becoming a person of distinction.  “Anything worth doing, is worth doing right.” ― Hunter S. Thompson   4.     R ~ RESPECT: Anytime you show respect to someone, you honor the person. Having a sword doesn’t make you superior to anyone; it’s rather a tool to serve. Firstly, you must learn to respect yourself, treat yourself well, and then secondly treat others with honor. You respect their time, their opinions, and their religion and believe system. This is one key that opens doors to you. Go out to day to honor others, your parents, the elders, your colleagues and watch favor flowing to your doors. “I speak to everyone in the same way, whether he is the garbage man or the president of the university.”  ― Albert Einstein   5.     D ~ DRESS: Your appearance matters a whole lot; key phrase “Man look at the outward appearance”. As much as appearance can be deceptive, on the average it creates the most lasting first impression. You got to dress good, look good and smell good. That in itself boosts your self-confidence. Believe in yourself and what you have. Don’t impress just express the true beauty in you. “Your appearance, attitude, and confidence define you as a person. A professional, well-dressed golfer, like a businessperson, gives the impression that he thinks that the golf course and/or workplace and the people there are important.” ― Lorii Myers   So with your SWORD, you can design and live the kind of life you desire and attract the right people into your life. Go, make it happen! Enter your email address: Subscribe for FREE weekly updates and eBooks 5 Inexpensive Ways to Be More Attractive 5 Inexpensive Ways to Be More Attractive<br /> Come on… doesn’t it feel so good to get all the attention when needed? So, how do you woo and wow your audience or the world around you; in such a busy world? How do you draw attention without craving for it? Let’s find out…<br /> We are going to use what I call the S.W.O.R.D. formula.<br /> The sword here signifies your authority, gifts & talents, abilities & skills. Every gifted person needs this sword to fight the challenges of life, to succeed, and be more attractive. It’s nothing complex, basically simple, but very effective way to be more attractive. <br /> The great Philosopher, Jim Rohn, stated “To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract.” Here you are:<br /> 1. S ~ SMILE: A smile is a language understood by every tribe, culture and country. It lightens up the darkness in every situation. When you carry a smile always, you become easily approachable, seen as a friendly person and attractive ~ charming! It costs nothing but its benefits are huge. Never dress without one, Smile. SMILE ~ See My Instant Life Energizer.<br /> <br /> 2. W ~ WORDS: Words are spirits and carry life. Use it well and you gain the admiration of many, mishandle it, and then it ruins your reputation. Choose your words wisely. Knowing what to say is as important as how and when to say it. Speech may be silver, silence golden, but wisdom knows when to use what. Your words must be seasoned with salt. Have you ever been so attracted to a person just by words, wise words and the manner of its use? Cultivate the power of the right use of words with right speech tone then you will be unstoppable. “A gentle answer turns away wrath, but a harsh word stirs up anger” Proverbs 15:1<br /> <br /> 3. O ~ ORDER: Anything sequentially, systematically and perfectly done attracts attention. This calls for discipline, a great deal of time and meticulously working on a task, goals and your dreams. You must make delivery of excellence your goal in whatever you do; becoming a person of distinction. “Anything worth doing, is worth doing right.” ― Hunter S. Thompson <br /> <br /> 4. R ~ RESPECT: Anytime you show respect to someone, you honor the person. Having a sword doesn’t make you superior to anyone; it’s rather a tool to serve. Firstly, you must learn to respect yourself, treat yourself well, and then secondly treat others with honor. You respect their time, their opinions, and their religion and believe system. This is one key that opens doors to you. Go out to day to honor others, your parents, the elders, your colleagues and watch favor flowing to your doors. “I speak to everyone in the same way, whether he is the garbage man or the president of the university.” ― Albert Einstein<br /> <br /> 5. D ~ DRESS: Your appearance matters a whole lot; key phrase “Man look at the outward appearance”. As much as appearance can be deceptive, on the average it creates the most lasting first impression. You got to dress good, look good and smell good. That in itself boosts your self-confidence. Believe in yourself and what you have. Don’t impress just express the true beauty in you. “Your appearance, attitude, and confidence define you as a person. A professional, well-dressed golfer, like a businessperson, gives the impression that he thinks that the golf course and/or workplace and the people there are important.” ― Lorii Myers <br /> <br /> So with your SWORD, you can design and live the kind of life you desire and attract the right people into your life. Go, make it happen! <br /> Bernard Kelvin Clive full false https://bkc.name/27-questions-to-ask-your-potential-or-current-mate/ Mon, 02 Sep 2013 12:34:33 +0000 http://bkc.name/?p=2998 Love is such a beautiful thing... Over the past weeks, I have been discussing the subject of ‘love and relationships’ with a couple of friends and finally compelled and compiled these questions. I believe these questions will do you some good in your relationship. Mike Murdock remarked that questions are very powerful and questions show trust, passion, and focus. So here are the questions… Could any feelings of affection and romance be revived if you met a previous partner even though you feel strongly committed to me? How are you preventing this? Do you occasional feel attracted to your ex and why? What are your future personal goals, next 5 years? Do you feel stressed when you have no money? Will you be willing to help me pay my previous debts? What do you admire most about the way your parents treated each other? Do you believe in life after death? What does your religion say about that? What are your spiritual beliefs? What one specific thing will I do that will cause you to lose trust in me? Do you believe in distant relationships? What will happen to our relationship if I travel to a different city or country because of work for a year or more? Which of your parents were you very close to when growing up and what's your relationship with them now? Will marriage without children be a bother to you? If yes, how will you cope with it? Are you struggling secretly with something in your life that you would like to share with me? If not what will you do if I find it out? What did you dislike most about your ex and would not like to see happen? What does affection mean to you? How can I make you feel more loved? Who are your mentors, what qualities do you admire most about them? If you had the opportunity to change one thing about yourself, what would that be? Would it be ok for us to go through each other’s phone book, SMS, email and Facebook account? Would it be ok for us to open one bank account? Are you ready to share with me how much you earn and your spending habit? What do you like most in marriages? Is there anything about marriage that scares you? Is there anything you would regret not being able to do or accomplish if you married me? If you always say you are going to do something (calling, texting, running errands, chores, etc.) but never do it, what is the most effective way to bring this problem to your attention? What do you dislike about my type of clothes and dressing style? What makes you want to talk to me? What about me tickle you? Do you believe that our parents should know our financial condition, whether good or bad, just because they want to? How far should this go? Is there anybody close to you who doesn't believe we should get into marriage? Have there been times when you were uncomfortable with the way I behaved with the opposite sex? If so, when and what did I do? If we eliminated physical attraction from our relationship, what would be left? Would you still love me if I put on weight in future? Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive 27 Questions to Ask your Potential or Current Mate 27 Questions to Ask your Potential or Current Mate<br /> <br /> Over the past weeks I have been discussing the subject of ‘love and relationships’ with couple of friends and finally compelled and complied these questions. I believe these questions will do you some good in your relationship. Mike Murdock remarked that questions are very powerful and questions show trust, passion, and focus. So here are the questions…<br /> Could any feelings of affection and romance be revived if you met a previous partner even though you feel strongly committed to me? How are you preventing this?<br /> Do you occasional feel attracted to your ex and why?<br /> What are your future personal goals, next 5 years?<br /> Do you feel stressed when you have no money? Will you be willing to help me pay my previous debts?<br /> What do you admire most about the way your parents treated each other?<br /> Do you believe in life after death? What does your religion say about that? What are your spiritual beliefs?<br /> What one specific thing will I do that will cause you to lose trust in me?<br /> Do you believe in distant relationships? What will happen to our relationship if I travel to a different city or country because of work for a year or more?<br /> Which of your parents were you very close to when growing up and what's your relationship with them now?<br /> Will marriage without children be a bother to you? If yes, how will you cope with it?<br /> Are you struggling secretly with something in your life that you would like to share with me? If not what will you do if I find it out?<br /> What did you dislike most about your ex and would not like to see happen?<br /> What does affection mean to you? How can I make you feel more loved?<br /> Who are your mentors, what qualities do you admire most about them?<br /> If you had the opportunity to change one thing about yourself, what would that be?<br /> Would it be ok for us to go through each other’s phone book, SMS, email and Facebook account?<br /> Would it be ok for us to open one bank account? Are you ready to share with me how much you earn and your spending habit?<br /> What do you like most in marriages?<br /> Is there anything about marriage that scares you?<br /> Is there anything you would regret not being able to do or accomplish if you married me?<br /> If you always say you are going to do something (calling, texting, running errands, chores, etc.) but never do it, what is the most effective way to bring this problem to your attention?<br /> What do you dislike about my type of clothes and dressing style?<br /> What makes you want to talk to me? What about me tickle you?<br /> Do you believe that our parents should know our financial condition, whether good or bad, just because they want to? How far should this go?<br /> Is there anybody close to you who doesn't believe we should get into marriage? <br /> Have there been times when you were uncomfortable with the way I behaved with the opposite sex? If so, when and what did I do?<br /> If we eliminated physical attraction from our relationship, what would be left? Would you still love me if I put on weight in future? Bernard Kelvin Clive full false 6:31 https://bkc.name/womenpreneurs-series-guest-mary-anane-awuku/ Sat, 24 Aug 2013 20:58:17 +0000 http://bkc.name/?p=2954 This week on WomenPreneurs series on YouthWise Forum, I interviewed Mary Anane Awuku, CEO & Founder of APRIL JUNE Ltd. WOMENPRENEURS are women who are actively turning passion into profit, transforming our nation and inspiring the next generation through entrepreneurship. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams, Rolemodels Ghana, FashionistaGH, Centrifuj, ENews Gh and hosted by Bernard Kelvin Clive Enjoy the interview ü  Why did you decide to embark on this entrepreneurial journey? While working in the bank, I came to a realization that my abilities and capabilities were being underused. I then decided to leave the bank to pursue what I had always dreamt to be, an entrepreneur.  I conceptualized the idea of setting up a courier service to provide delivery and errand services for workers whose busy schedules and traffic situations could not permit them to go about their personal or official duties easily. Workers in this category include those in the financial institution where I used to work. I love the kitchen and baking has always been my passion. I started baking for sale after I high demand from friends and family for my cakes. ü  What makes your company and its products and services distinctive? COURIER: While most courier services targets corporate entities we target individual needs more. We realized that there are a lot of individuals who desire errands or courier services to see to their personal deliveries from their homes and offices to various locations which is not which is very uncommon here in Ghana. Also parents who want to send packages to their wards is boarding schools but can’t make the time. April June is there to do all these errands. CLEANING: Ones again April June has a special package for home despite the office that we send our cleaning services to. Home can also call us for daily cleaning services or weekend cleaning services depending on the availability of the client. We have very affordable packages and we don’t compromise on quality service and customer care. CAKES: Have a bespoke cake ordered and delivered to your doorstep for free which you can’t get from anywhere.   ü  What has been your worst experience since you started? Fortunately or unfortunately I don’t have any worst experience. This is because I see every negative in my business to be challenges not problems. This might be the reason why I have not taken a critical look at anything I will classify as a worst experience.   ü  And your best? Every time that I sign a new contract or make a sale it put smiles on my face and I call it a real working day. ü  What keeps you awake at night? Thoughts of how to outdo my competitors and to be seen as number one in my industry. ü  What are your keys to success in business? Create a competitive advantage Knowing my customers and exceeding their expectations Managing company finances wisely Building a top-notch business team Proper business planning Taking time off. ü  What are the future goals for your business? Our goal is to been seen at the top of my industry ladder. ü  What is your message to Africa’s young aspiring business people and entrepreneurs? Develop some of the characteristic that are shared by successful business people. This way you can see how you stack up. Even if you don’t have all these characteristic don’t fret. Most can be learned with practice and by developing a winning attitude especially if you set goals and apply yourself through strategic planning. ü  How can Africa realize its full potential? Africa needs to motivate its current entrepreneurs by awarding outstanding ones and financing those who have great ideas and business but are cash trapped. Forums should be held for “wonnabe” entrepreneurs and successful ones should also make themselves available for mentoring. ü  How do you relax? By going for salsa dance or swimming. WomenPreneurs Series Guest Mary Anane Awuku This week on WomenPreneurs series on YouthWise Forum, I interviewed Mary Anane Awuku, CEO & Founder of APRIL JUNE Ltd.<br /> WOMENPRENEURS are women who are actively turning passion into profit, transforming our nation and inspiring the next generation through entrepreneurship. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams, Rolemodels Ghana, FashionistaGH, Centrifuj, ENews Gh and hosted by Bernard Kelvin Clive<br /> Enjoy the interview<br /> ü Why did you decide to embark on this entrepreneurial journey?<br /> While working in the bank, I came to a realization that my abilities and capabilities were being underused. I then decided to leave the bank to pursue what I had always dreamt to be, an entrepreneur. I conceptualized the idea of setting up a courier service to provide delivery and errand services for workers whose busy schedules and traffic situations could not permit them to go about their personal or official duties easily. Workers in this category include those in the financial institution where I used to work. I love the kitchen and baking has always been my passion. I started baking for sale after I high demand from friends and family for my cakes.<br /> ü What makes your company and its products and services distinctive?<br /> COURIER: While most courier services targets corporate entities we target individual needs more. We realized that there are a lot of individuals who desire errands or courier services to see to their personal deliveries from their homes and offices to various locations which is not which is very uncommon here in Ghana. Also parents who want to send packages to their wards is boarding schools but can’t make the time. April June is there to do all these errands.<br /> CLEANING: Ones again April June has a special package for home despite the office that we send our cleaning services to. Home can also call us for daily cleaning services or weekend cleaning services depending on the availability of the client. We have very affordable packages and we don’t compromise on quality service and customer care.<br /> CAKES: Have a bespoke cake ordered and delivered to your doorstep for free which you can’t get from anywhere.<br /> <br /> ü What has been your worst experience since you started?<br /> Fortunately or unfortunately I don’t have any worst experience. This is because I see every negative in my business to be challenges not problems. This might be the reason why I have not taken a critical look at anything I will classify as a worst experience.<br /> <br /> ü And your best?<br /> Every time that I sign a new contract or make a sale it put smiles on my face and I call it a real working day.<br /> ü What keeps you awake at night?<br /> Thoughts of how to outdo my competitors and to be seen as number one in my industry.<br /> ü What are your keys to success in business?<br /> Create a competitive advantage<br /> Knowing my customers and exceeding their expectations<br /> Managing company finances wisely<br /> Building a top-notch business team<br /> Proper business planning<br /> Taking time off.<br /> ü What are the future goals for your business?<br /> Our goal is to been seen at the top of my industry ladder.<br /> ü What is your message to Africa’s young aspiring business people and entrepreneurs?<br /> Develop some of the characteristic that are shared by successful business people. This way you can see how you stack up. Even if you don’t have all these characteristic don’t fret. Most can be learned with practice and by developing a winning attitude especially if you set goals and apply yourself through strategic planning.<br /> ü How can Africa realize its full potential?<br /> Africa needs to motivate its current entrepreneurs by awarding outstanding ones and financing those who have great ideas and business but are cash trapped. Forums should be held for “wonnabe” entrepreneurs and successful ones s... Bernard Kelvin Clive full false https://bkc.name/youthwise-forum-discussion-on-suicide/ Sat, 24 Aug 2013 20:36:05 +0000 http://bkc.name/?p=2956 "..There is hope for your future.." keep #hope alive! Don't give up! YouthWise Forum Discussion on Suicide with Kobby Blay. What are suicidal feelings like? Suicidal feelings can be terrifying. If you can no longer see why you should go on living, your distress will seem unbearable. You may hate yourself and believe that you are useless and unneeded. You may feel rage, shame and guilt. Repeated painful experiences, particularly losses, can lead you to blame yourself and feel that you haven't lived up to your own standards. Faced with an unbearable situation, unsolvable difficulties, overpowering feelings of guilt, failures or conflicts, you may start to think that death is your only option. Sometimes everything gets on top of me. I get tired of fighting and wish I wasn't here anymore. You may feel suicidal for no apparent reason. You may think that you have no reason to want to kill yourself. This can trigger feelings of deep guilt and shame and you may find it difficult to tell others what you are going through. People kept telling me that I should be grateful because I had a lovely husband, a nice house, and two perfect children. This just made me feel more terrible and guilty for thinking about killing myself. Whether you are aware of a cause or not, it can be difficult to relate to others at this time, so you are likely to feel withdrawn or irritable. Even if you have family and friends around, you may find it impossible to tell them how bad you feel. If you have been badly hurt by someone close to you, you may be thinking of suicide as a way of getting back at them. It is understandable to be angry with people who have hurt us, but suicide turns that anger in on ourselves. What you may experience: sleeping badly and waking early a change in appetite weight loss or gain feeling cut off from your body or physically numb a loss of energy you may have stopped taking care of yourself e.g. neglecting your physical appearance. Mixed feelings You may be very clear that you want to die; you may simply not care if you live or die; you may be thinking of death as a release. If you feel powerless to influence circumstances that are distressing you, the idea of suicide may give you a sense of being in control again. Depending on your beliefs, you could be looking forward to ‘nothingness’ or to being reunited with loved ones or to reincarnation. If you feel low and suicidal for no apparent reason, this can also make you feel powerless: if you can’t find a cause for your difficult feelings, you may find it hard to believe that there might be a solution. You may be harming yourself by cutting, biting or burning your body. Perhaps you are getting into fights or taking extreme risks. You may also be overdosing on drugs, binging on alcohol or have developed anorexia or bulimia. However, even when you are not sure why you are self-harming, it is usually a means of trying to stay alive – trying to kill the pain you are feeling inside rather than a wish to actually kill yourself. For most people, suicidal thoughts are confusing. As much as you want to die, you may also want a solution to your difficulties in life and you may want others to understand how you feel and to help. Such mixed feelings and being unsure what to do can cause great anxiety. This is why suicidal thoughts can be frightening and confusing... Read more  YouthWise Forum Discussion on Suicide WHAT ARE SUICIDAL FEELINGS LIKE?<br /> Suicidal feelings can be terrifying.<br /> If you can no longer see why you should go on living, your distress will seem unbearable. You may hate yourself and believe that you are useless and unneeded. You may feel rage, shame and guilt.<br /> Repeated painful experiences, particularly losses, can lead you to blame yourself and feel that you haven't lived up to your own standards. Faced with an unbearable situation, unsolvable difficulties, overpowering feelings of guilt, failures or conflicts, you may start to think that death is your only option.<br /> Sometimes everything gets on top of me. I get tired of fighting and wish I wasn't here anymore.<br /> You may feel suicidal for no apparent reason. You may think that you have no reason to want to kill yourself. This can trigger feelings of deep guilt and shame and you may find it difficult to tell others what you are going through.<br /> People kept telling me that I should be grateful because I had a lovely husband, a nice house, and two perfect children. This just made me feel more terrible and guilty for thinking about killing myself.<br /> Whether you are aware of a cause or not, it can be difficult to relate to others at this time, so you are likely to feel withdrawn or irritable. Even if you have family and friends around, you may find it impossible to tell them how bad you feel. If you have been badly hurt by someone close to you, you may be thinking of suicide as a way of getting back at them. It is understandable to be angry with people who have hurt us, but suicide turns that anger in on ourselves.<br /> What you may experience:<br /> sleeping badly and waking early<br /> a change in appetite<br /> weight loss or gain<br /> feeling cut off from your body or physically numb<br /> a loss of energy<br /> you may have stopped taking care of yourself e.g. neglecting your physical appearance.<br /> MIXED FEELINGS<br /> <br /> You may be very clear that you want to die; you may simply not care if you live or die; you may be thinking of death as a release. If you feel powerless to influence circumstances that are distressing you, the idea of suicide may give you a sense of being in control again. Depending on your beliefs, you could be looking forward to ‘nothingness’ or to being reunited with loved ones or to reincarnation.<br /> If you feel low and suicidal for no apparent reason, this can also make you feel powerless: if you can’t find a cause for your difficult feelings, you may find it hard to believe that there might be a solution.<br /> You may be harming yourself by cutting, biting or burning your body. Perhaps you are getting into fights or taking extreme risks. You may also be overdosing on drugs, binging on alcohol or have developed anorexia or bulimia. However, even when you are not sure why you are self-harming, it is usually a means of trying to stay alive – trying to kill the pain you are feeling inside rather than a wish to actually kill yourself. For most people, suicidal thoughts are confusing. As much as you want to die, you may also want a solution to your difficulties in life and you may want others to understand how you feel and to help. Such mixed feelings and being unsure what to do can cause great anxiety. This is why suicidal thoughts can be frightening and confusing...<br /> Read more <br /> http://www.mind.org.uk/mental_health_a-z/8053_suicidal_feelings Bernard Kelvin Clive full false https://bkc.name/womenpreneurs-series-guest-yvette-ansah/ Tue, 20 Aug 2013 20:15:35 +0000 http://bkc.name/?p=2944 This week on WomenPreneurs series on YouthWise Forum, I interviewed Yvette Ansah, CEO & Founder of Fresh Bites. Track by: Eli (EliMusikGH) Why did you decide to embark on this entrepreneurial journey? I did not make a conscious decision to become a health and wellness entrepreneur. You can say I fell into it. But when it clicked that this was the path I was born to be on, I flew with it! For me, embarking on this journey means freedom and taking charge of your destiny.   What makes your company and its products and services distinctive? Fresh Bites is all about making the pursuit of health fun and accessible. We offer clients healthier alternatives to foods currently on offer on the market. What we are saying is, on those days that you are craving a healthy meal, call or email us, create a healthy salad, order a fruit cup for pick up or we can bring it you in your office or home. How easy is that?! We are passionate about living well and this translates into our ability to understand and anticipate the wellness needs of our clients.   What has been your worst experience since you started? That would be when one of my most trusted employees stole money that was meant to be deposited at the bank. He really knocked the wind out of my sails! I was so sad when it happened. I really trusted him and just couldn’t wrap my head around it.   And your best? I love, love, love it when we get positive feedback from clients! We had a client who along with exercise and our salads dropped a ton of weight earlier on this year. It felt so good to see how his entire outlook on living had shifted and to know that my company played a part in that.   What keeps you awake at night? New ideas! There are nights when I literally cannot get my mind to calm down and fall asleep because I have so many thoughts going through my head. What can we do next? What new combinations can we come up? What other products can we offer to our clients? How can we sell more salads? And then there are times too where we may have messed up on an order with a client and process that too. Why did we mess up? How could we have prevented it? But, I am trying not to do too much of that these days. As my one of my dear friends says “The past is a video tape you keep playing in your head! Let it go!”   What are your keys to success in business? Perseverance. Resilience. Enthusiasm. Passion. Buckets of energy. A sense of humour. Faith.   What are the future goals for your business? My brand is about health and happiness. I believe, 100%, that healthier people are happier. They are more productive, have more passion to pursue their goals and are generally just badass! In terms of future plans, the goal is to continue growing as a successful wellness lifestyle brand, coming up with products and services that will help our clients (companies, schools, individuals) reach their health goals.   What is your message to Africa’s young aspiring business people and entrepreneurs? Dream big. Be passionate. Don’t waste time. Find the courage to take the plunge and go after your dreams. Be ready to work hard.   How can Africa realize its full potential? I get so excited when I think of Africa! We have so much potential on this beautiful continent. But, we can never unleash this potential if we operate within a mindset of small thinking, mediocrity and doing just enough to get by. And we can definitely forget about getting ahead as a continent, if individuals elected into power do not put their nations interests ahead of self-enrichment. If we are to unleash Africa’s fullest potential, I believe we need a movement. A movement made up of individuals who are passionate and who care deeply about Africa. People, who are willing to sacrifice their time, share their knowledge and who accept nothing but excellence when it comes to whatever they are working on. This is our Africa and developing a culture of ha... WomenPreneurs Series guest Yvette Ansah This week on WomenPreneurs series on YouthWise Forum, I interviewed Yvette Ansah, CEO & Founder of Fresh Bites.<br /> Track by: Eli (EliMusikGH)<br /> Why did you decide to embark on this entrepreneurial journey?<br /> I did not make a conscious decision to become a health and wellness entrepreneur. You can say I fell into it. But when it clicked that this was the path I was born to be on, I flew with it! For me, embarking on this journey means freedom and taking charge of your destiny.<br /> <br /> What makes your company and its products and services distinctive?<br /> Fresh Bites is all about making the pursuit of health fun and accessible. We offer clients healthier alternatives to foods currently on offer on the market. What we are saying is, on those days that you are craving a healthy meal, call or email us, create a healthy salad, order a fruit cup for pick up or we can bring it you in your office or home. How easy is that?! We are passionate about living well and this translates into our ability to understand and anticipate the wellness needs of our clients.<br /> <br /> What has been your worst experience since you started?<br /> That would be when one of my most trusted employees stole money that was meant to be deposited at the bank. He really knocked the wind out of my sails! I was so sad when it happened. I really trusted him and just couldn’t wrap my head around it.<br /> <br /> And your best?<br /> I love, love, love it when we get positive feedback from clients! We had a client who along with exercise and our salads dropped a ton of weight earlier on this year. It felt so good to see how his entire outlook on living had shifted and to know that my company played a part in that.<br /> <br /> What keeps you awake at night?<br /> New ideas! There are nights when I literally cannot get my mind to calm down and fall asleep because I have so many thoughts going through my head. What can we do next? What new combinations can we come up? What other products can we offer to our clients? How can we sell more salads? And then there are times too where we may have messed up on an order with a client and process that too. Why did we mess up? How could we have prevented it? But, I am trying not to do too much of that these days. As my one of my dear friends says “The past is a video tape you keep playing in your head! Let it go!”<br /> <br /> What are your keys to success in business?<br /> Perseverance. Resilience. Enthusiasm. Passion. Buckets of energy. A sense of humour. Faith.<br /> <br /> What are the future goals for your business?<br /> My brand is about health and happiness. I believe, 100%, that healthier people are happier. They are more productive, have more passion to pursue their goals and are generally just badass!<br /> In terms of future plans, the goal is to continue growing as a successful wellness lifestyle brand, coming up with products and services that will help our clients (companies, schools, individuals) reach their health goals.<br /> <br /> What is your message to Africa’s young aspiring business people and entrepreneurs?<br /> Dream big. Be passionate. Don’t waste time. Find the courage to take the plunge and go after your dreams. Be ready to work hard.<br /> <br /> How can Africa realize its full potential?<br /> I get so excited when I think of Africa! We have so much potential on this beautiful continent. But, we can never unleash this potential if we operate within a mindset of small thinking, mediocrity and doing just enough to get by. And we can definitely forget about getting ahead as a continent, if individuals elected into power do not put their nations interests ahead of self-enrichment.<br /> If we are to unleash Africa’s fullest potential, I believe we need a movement. A movement made up of individuals who are passionate and who care deeply about Africa. People, who are willing to sacrifice their time, Bernard Kelvin Clive full false https://bkc.name/womenpreneurs-series-guest-nana-ama-yeboah-diamond/ Mon, 19 Aug 2013 10:16:27 +0000 http://bkc.name/?p=2943 This week on WomenPreneurs series on YouthWise Forum, I interviewed Sara Nana Ama Yeboah, CEO & Founder of Sangy Nursing Services. Track by: Eli (EliMusikGH) Why did you decide to embark on this entrepreneurial journey? Embarking on the Entrepreneurial  journey……as a nurse at a regional hospital the inability of the working class people to care for their aging parents, their sick kids and themselves pushed me to establish an organization that could render professional health services to these categories of people and even the general public. What makes your company and its products and services distinctive? Unlike other health organizations Sangy Nursing Services carries these health services to your doorstep…..home care for the elderly, health education and medical outreach programs.   What has been your worst experience since you started? I don’t have a WORST EXPERIENCE……..I call them Challenges……when I had to find nurses for Kasoa and Madina clients and didn’t have any staying around these locations and therefore had to wakeup 3 am every other day drive to Kasoa and then to Madina before going to work at Ridge Hospital……..it gave me beautiful experiences afterwards, though.   And your best? My best Experience……was with a client whose relatives challenged me to get their 72 year old dementia mum talking after not talking for a year………we did that in 3 weeks……Fantastic experience.   What keeps you awake at night? My Family….After work it Family time!   What are your keys to success in business? My Key to success……a. God b. Respect c. Hardwork   What are the future goals for your business? The Sky is our springboard…….and God our Executive director, we hope to take excellent health care to the door steps of all   What is your message to Africa’s young aspiring business people and entrepreneurs? Young entrepreneurs there is no lose money anywhere, Pursue your dreams, start with what you have and be passionate about your dream believe in God……all others will be history.   How can Africa realize its full potential? Africa cannot realize its full potential if Young Entrepreneurs refuse to make it happen….the future of this continent is with the young Entrepreneur.   How do you relax? I hardly relax but when I do I sing my heart out …..I love singing…..both at church and at home. WomenPreneurs Series guest Nana Ama Yeboah Diamond This week on WomenPreneurs series on YouthWise Forum, I interviewed Sara Nana Ama Yeboah, CEO & Founder of Sangy Nursing Services.<br /> Track by: Eli (EliMusikGH)<br /> Why did you decide to embark on this entrepreneurial journey?<br /> Embarking on the Entrepreneurial journey……as a nurse at a regional hospital the inability of the working class people to care for their aging parents, their sick kids and themselves pushed me to establish an organization that could render professional health services to these categories of people and even the general public.<br /> <br /> What makes your company and its products and services distinctive?<br /> Unlike other health organizations Sangy Nursing Services carries these health services to your doorstep…..home care for the elderly, health education and medical outreach programs.<br /> <br /> What has been your worst experience since you started?<br /> I don’t have a WORST EXPERIENCE……..I call them Challenges……when I had to find nurses for Kasoa and Madina clients and didn’t have any staying around these locations and therefore had to wakeup 3 am every other day drive to Kasoa and then to Madina before going to work at Ridge Hospital……..it gave me beautiful experiences afterwards, though.<br /> <br /> And your best?<br /> My best Experience……was with a client whose relatives challenged me to get their 72 year old dementia mum talking after not talking for a year………we did that in 3 weeks……Fantastic experience.<br /> <br /> What keeps you awake at night?<br /> My Family….After work it Family time!<br /> <br /> What are your keys to success in business?<br /> My Key to success……a. God b. Respect c. Hardwork<br /> <br /> What are the future goals for your business?<br /> The Sky is our springboard…….and God our Executive director, we hope to take excellent health care to the door steps of all<br /> <br /> What is your message to Africa’s young aspiring business people and entrepreneurs?<br /> Young entrepreneurs there is no lose money anywhere, Pursue your dreams, start with what you have and be passionate about your dream believe in God……all others will be history.<br /> <br /> How can Africa realize its full potential?<br /> Africa cannot realize its full potential if Young Entrepreneurs refuse to make it happen….the future of this continent is with the young Entrepreneur.<br /> <br /> How do you relax?<br /> I hardly relax but when I do I sing my heart out …..I love singing…..both at church and at home.<br /> Bernard Kelvin Clive full false https://bkc.name/who-motivates-the-motivators/ Tue, 06 Aug 2013 19:29:44 +0000 http://bkc.name/?p=2935 Life is indeed full of ups and downs, highs and lows... all this brings the balance in life. Everyone needs motivation in way one or the other.  A question was asked that... Who motivates the motivator(Motivational speakers)? Your guess may be as good as mine. Motivation comes through and from various sources and people in life. But for this very moment let me share with you the inspiration I find in Gloria Estefan’s song lyrics “If I could reach higher”. So to you all out there with a dream, this is for you, reach out for your dreams, Your dreams will not die! Some Dreams Live On In Time Forever Those Dreams You Want With All Your Heart And I'll Do Whatever It Takes Follow Through With The Promise I Made Put It All On The Line What I Hoped For At Last Would Be Mine If I Could Reach Higher Your Dreams Just For One Moment Touch The Sky From That One Moment In My Life I'm Gonna Be Stronger Know That I've Tried My Very Best I'd Put My Spirit To The Test If I Could Reach Some Days Are Meant To Be Remembered Those Days We Rise Above The Stars So I'll Go The Distance This Time Seeing More The Higher I Climb That The More I Believe All The More That This Dream Will Be Mine If I Could Reach Higher Just For One Moment Touch The Sky From That One Moment In My Life I'm Gonna Be Stronger Know That I've Tried My Very Best I'd Put My Spirit To The Test If I Could Reach If I Could Reach Higher Just For One Moment Touch The Sky I'm Goona Be Stronger From That One Moment In My Life I'm Gonna Be So Much Stronger Yes I Am Know That I've Tried My Very Best I'd Put My Spirit To The Test If I Could Reach Higher If I Could If I Could If I Could Reach Reach I'd Reach I'd Reach I'd Reach' I'd Reach So Much Higher Be Stronger English: Gloria Estefan in 2009. (Photo credit: Wikipedia) Who Motivates the Motivator? Life is indeed full of ups and downs, highs and lows... all this brings the balance in life. Everyone needs motivation in way one or the other. A question was asked that... Who motivates the motivator(Motivational speakers)? Your guess may be as good as mine. Motivation comes through and from various sources and people in life. But for this very moment let me share with you the inspiration I find in Gloria Estefan’s song lyrics “If I could reach higher”. So to you all out there with a dream, this is for you, reach out for your dreams, Your dreams will not die!<br /> Some Dreams Live On In Time Forever<br /> Those Dreams You Want With All Your Heart<br /> And I'll Do Whatever It Takes<br /> Follow Through With The Promise I Made<br /> Put It All On The Line<br /> What I Hoped For At Last Would Be Mine<br /> <br /> If I Could Reach Higher<br /> Just For One Moment Touch The Sky<br /> From That One Moment In My Life<br /> I'm Gonna Be Stronger<br /> Know That I've Tried My Very Best<br /> I'd Put My Spirit To The Test<br /> If I Could Reach<br /> <br /> Some Days Are Meant To Be Remembered<br /> Those Days We Rise Above The Stars<br /> So I'll Go The Distance This Time<br /> Seeing More The Higher I Climb<br /> That The More I Believe<br /> All The More That This Dream Will Be Mine <br /> <br /> If I Could Reach Higher<br /> Just For One Moment Touch The Sky<br /> From That One Moment In My Life<br /> I'm Gonna Be Stronger<br /> Know That I've Tried My Very Best<br /> I'd Put My Spirit To The Test<br /> If I Could Reach<br /> <br /> If I Could Reach Higher<br /> Just For One Moment Touch The Sky<br /> I'm Goona Be Stronger<br /> From That One Moment In My Life<br /> I'm Gonna Be So Much Stronger Yes I Am<br /> Know That I've Tried My Very Best<br /> I'd Put My Spirit To The Test<br /> If I Could Reach Higher<br /> If I Could If I Could<br /> If I Could Reach<br /> Reach I'd Reach I'd Reach<br /> I'd Reach' I'd Reach So Much Higher<br /> Be Stronger<br /> Bernard Kelvin Clive full false https://bkc.name/womenpreneurs-series-guest-regina-agyare/ Mon, 29 Jul 2013 16:25:14 +0000 http://bkc.name/?p=2926 YouthWise Project: WOMENPRENEURS this week I interviewed Regina Agyare Founder & CEO of Soronko Solutions.  WOMENPRENEURS is a prelude to Woman 2.1 Summit 2013. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams,  Rolemodels Ghana, FashionistaGH, Centrifuj, ENews Gh and hosted by Bernard Kelvin Clive Listen to the interview we had on air(YouthWise Forum on Top Radio 103.1FM) WomenPreneurs Series Guest Regina Agyare WOMENPRENEURS this week I interviewed Regina Agyare Founder & CEO of Soronko Solutions. Bernard Kelvin Clive full false https://bkc.name/bernard-kelvin-clive-interviewed-by-joselyn-dumas-on-the-one-show/ Wed, 24 Jul 2013 12:10:27 +0000 http://bkc.name/?p=2913 Today's podcast features an interview I had 3 years a go with Joselyn Dumas on The One Show, Viasat 1 TV. Listen to the fun and filla. It's been a journey. Your Dreams will Not Die. (Joselyn Dumas is a Ghanaian TV presenter and actress. She was picked as the 2012 face of the Range Rover Evoque in Ghana)  You can watch the video on YouTube. [youtuber youtube='http://www.youtube.com/watch?v=UmG94d5CrCI'] . Bernard Kelvin Clive interviewed by Joselyn Dumas on the One Show Today's podcast features an interview I had 3 years a go with Joselyn Dumas on The One Show, Viasat 1 TV. Listen to the fun and filla. It's been a journey. Your Dreams will Not Die.<br /> (Joselyn Dumas is a Ghanaian TV presenter and actress. She was picked as the 2012 face of the Range Rover Evoque in Ghana) <br /> You can watch the video on YouTube. Bernard Kelvin Clive full false https://bkc.name/womenpreneurs-series-guest-mabel-simpson/ Sat, 20 Jul 2013 19:49:18 +0000 http://bkc.name/?p=2902 On WOMENPRENEURS this week I interviewd Mabel Simpson Founder & CEO of MSimps. On Youthwise PROJECT on TOP Radio 103.1 FM, Accra. WOMENPRENEURS is a prelude to Woman 2.1 Summit 2013. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams, Rolemodels Ghana, FashionistaGH, Centrifuj, ENews Gh and hosted by Bernard Kelvin Clive Listen to the interview we had on air. NB: Little hitches in the audio WomenPreneurs Series guest Mabel Simpson On WOMENPRENEURS this week I interviewd Mabel Simpson Founder & CEO of MSimps. On Youthwise PROJECT on TOP Radio 103.1 FM, Accra. WOMENPRENEURS is a prelude to Woman 2.1 Summit 2013. It is brought to you by in partnership with BKC Consulting, and supported by Live Your Dreams, Rolemodels Ghana, FashionistaGH, Centrifuj, ENews Gh and hosted by Bernard Kelvin Clive<br /> Listen to the interview we had on air.<br /> NB: Little hitches in the audio Bernard Kelvin Clive full false https://bkc.name/3-quick-reasons-why-you-need-personal-branding/ Fri, 19 Jul 2013 14:24:37 +0000 http://bkc.name/?p=2898 3 Quick Reasons Why Every Author, Speaker, Entrepreneur needs Personal Branding Tom Peters rightly said “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”  People do business with those they trust, know and love. Your brand proves your authority: that you are an authority in your field to be trusted. Your personal brand becomes your business marketing channel to reach out to your market, your fans, your tribe, etc.  That is your platform.  “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” - Gary Vaynerchuk, Author of Crush it! 3 Quick Reasons Why You Need Personal Branding 3 Quick Reasons Why Every Author, Speaker, Entrepreneur needs Personal Branding<br /> Tom Peters rightly said “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” <br /> People do business with those they trust, know and love.<br /> Your brand proves your authority: that you are an authority in your field to be trusted.<br /> Your personal brand becomes your business marketing channel to reach out to your market, your fans, your tribe, etc. That is your platform.<br /> “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” - Gary Vaynerchuk, Author of Crush it! Bernard Kelvin Clive full false https://bkc.name/investopreneur-series-financial-discipline/ Tue, 16 Jul 2013 11:33:42 +0000 http://bkc.name/?p=2877 "We buy things we don't need, with money we don't have, to impress people we don't like" On The InvestoPreneur Series on YouthWise Forum we tackled the following questions: 1. What is Financial Discipline? 2. How does a person becomes discipline financially? 3. What steps should will lead a young person? 4.  On your way to becoming discipline financially what are some of the hurdles or challenges you will need to over come?  5. What is multiple streams of Income? 6. How do one identify these multiple streams? 7. In identifying multiple income streams, what is the role of your gifting or talents Resource Person: Charles Amaoko Atta (RSD), CAL Brokers Ltd. InvestoPreneur Series - Financial Discipline (Radio Show) "We buy things we don't need, with money we don't have, to impress people we don't like"<br /> <br /> On The InvestoPreneur Series on YouthWise Forum we tackled the following questions:<br /> 1. What is Financial Discipline?<br /> 2. How does a person becomes discipline financially?<br /> 3. What steps should will lead a young person?<br /> 4. On your way to becoming discipline financially what are some of the hurdles or challenges you will need to over come?<br /> What is multiple streams of Income?<br /> 5. How do one identify these multiple streams?<br /> 6.. In identifying multiple income streams, what is the role of your gifting or talents<br /> <br /> Resource Person: Charles Amaoko Atta (RSD), CAL Brokers Ltd. Bernard Kelvin Clive full false https://bkc.name/motivation-health-talk/ Sun, 07 Jul 2013 05:55:52 +0000 http://bkc.name/?p=2865 Motivation: Brighten Your Corner We cannot all be famous Or be listed in "Who's Who," But every person, great or small, Has important work to do. For seldom do we realize The importance of small deeds, Or to what degree of greatness Unnoticed kindness leads. For it's not the big celebrity In a world of fame and praise, But it's doing unpretentiously In an undistinguished way. The work that God assigned to us, Unimportant as it seems, That makes our task outstanding, And brings reality to dreams. So do not sit and idly wish For wider, new dimensions where you can put into practice, Your many good intentions. But at the spot God placed you Begin at once to do, Little things to brighten up The lives surrounding you. If everybody brightened up The spot where their standing, By being more considerate, And a little less demanding. This dark old world would very soon Eclipse the evening star, If everybody brightened up The corner where they are! ~ Helen Steiner Rice ~ Radio Talk Show YOUTHWISE Forum ...platform for the discerning youth! on Top Radio 103.1 FM discussing "Developing a Healthy Lifestyle - Your Health, Your Wealth" with Abigail Ashley (Health Activist & Host of Food Gallery Show). Discussing the subject of "Graduate Unemployment" with Albert Kusi, LEC Creativity International and Minister David Mills , Launching of "Graduate Corporate Connect" ~Connecting the Graduate to the Corporate World. A national crusade in reducing graduate unemployment. Motivation, Health Talk,Thoughts on Graduate Unemployment (Radio Show) Motivation:<br /> Brigten Your Corner<br /> We cannot all be famous<br /> Or be listed in "Who's Who,"<br /> But every person, great or small,<br /> Has important work to do.<br /> For seldom do we realize<br /> The importance of small deeds,<br /> Or to what degree of greatness<br /> Unnoticed kindness leads.<br /> For it's not the big celebrity<br /> In a world of fame and praise,<br /> But it's doing unpretentiously<br /> In an undistinguished way.<br /> The work that God assigned to us,<br /> Unimportant as it seems,<br /> That makes our task outstanding,<br /> And brings reality to dreams.<br /> So do not sit and idly wish<br /> For wider, new dimensions<br /> where you can put into practice,<br /> Your many good intentions.<br /> But at the spot God placed you<br /> Begin at once to do,<br /> Little things to brighten up<br /> The lives surrounding you.<br /> If everybody brightened up<br /> The spot where their standing,<br /> By being more considerate,<br /> And a little less demanding.<br /> This dark old world would very soon<br /> Eclipse the evening star,<br /> If everybody brightened up<br /> The corner where they are!<br /> ~ Helen Steiner Rice ~<br /> Radio Talk Show YOUTHWISE Forum ...platform for the discerning youth! on Top Radio 103.1 FM discussing "Developing a Healthy Lifestyle - Your Health, Your Wealth" with Abigail Ashley (Health Activist & Host of Food Gallery Show). Discussing the subject of "Graduate Unemployment" with Albert Kusi, LEC Creativity International and Minister David Mills , Launching of "Graduate Corporate Connect" ~Connecting the Graduate to the Corporate World. A national crusade in reducing graduate unemployment. Bernard Kelvin Clive full false https://bkc.name/is-it-love-or-just-friendship/ Thu, 04 Jul 2013 19:10:58 +0000 http://bkc.name/?p=2859 Many times we've all allowed people into our lives with the hope of great friendship only for it to turn out a sour relationship. Many conceal their real character behind faces and flattery; some come into your live for their selfish ambitions, what they can get and not what they can give. Many have found themselves in unhealthy relationships; friendships that has caused them many pain and lost opportunities. Nevertheless, beginning today you can make a positive change to choose friends who support you and the vice-versa and separate yourself from those negative draining ones. You have to set limits of the type of friends and their level of accessibility to your own life. Remember: A Friend who attends to you only at his spare-time is not worth your prime-time. You must understand that “Not everyone should have a front row seat in our lives. There are some people in your life that need to be loved from a distance. It's amazing what you can accomplish when you let go of or at least minimize your time with draining, negative, incompatible, not-going-anywhere relationships. Observe the relationships around you. Pay attention. Which ones lift and which ones lean? Which ones encourage and which ones discourage? Which ones are on a path of growth uphill and which ones are going downhill? When you leave certain people do you feel better or feel worse? Which ones always have drama or don't really understand, know, or appreciate you? The more you seek quality, respect, growth, peace of mind, love and truth around you, the easier it will become for you to decide who gets to sit in the front row and who should be moved to the balcony of your life." Finally, I recommend that you join a mastermind group, community of like-minded individuals who sharing their experiences, success storied and helping each other soar higher. Enter your email address: Subscribe for FREE updates and eBooks Is it Love or just Friendship? Many times we've all allowed people into our lives with the hope of great friendship only for it to turn out a sour relationship. Many conceal their real character behind faces and flattery; some come into your live for their selfish ambitions, what they can get and not what they can give. Many have found themselves in unhealthy relationships; friendships that has caused them many pain and lost opportunities. Nevertheless, beginning today you can make a positive change to choose friends who support you and the vice-versa and separate yourself from those negative draining ones. You have to set limits of the type of friends and their level of accessibility to your own life. Remember: A Friend who attends to you only at his spare-time is not worth your prime-time.<br /> You must understand that “Not everyone should have a front row seat in our lives. There are some people in your life that need to be loved from a distance. It's amazing what you can accomplish when you let go of or at least minimize your time with draining, negative, incompatible, not-going-anywhere relationships. Observe the relationships around you. Pay attention. Which ones lift and which ones lean? Which ones encourage and which ones discourage? Which ones are on a path of growth uphill and which ones are going downhill? When you leave certain people do you feel better or feel worse? Which ones always have drama or don't really understand, know, or appreciate you? The more you seek quality, respect, growth, peace of mind, love and truth around you, the easier it will become for you to decide who gets to sit in the front row and who should be moved to the balcony of your life."<br /> <br /> Finally I recommend that you join a mastermind group, community of like-minded individuals who sharing their experiences, success storied and helping each other soar higher. Bernard Kelvin Clive full false https://bkc.name/womenpreneurs-series-guest-ami-yomepke/ Sat, 29 Jun 2013 20:12:05 +0000 http://bkc.name/?p=2842 WomenPreneurs: A monthly feature of women who are transforming our nations and inspiring the next generation through entrepreneurship. A selected SATURDAY at 9AM every month on YouthWise Forum hosted by BKC on TOP RADIO 103.1 FM. Accra, Ghana. This week on WOMENPRENEURS. Our guest was Ami Yomekpe, Architect, Founder & CEO of Afro Mod Trends. Why did you decide to embark on this entrepreneurial journey? I discovered my talent for fashion whilst developing my thesis for my second degree in architecture in KNUST. My project was the development of a fashion mall with its attendant socio-economic impact in the catchment area. I started off with sketches in a notebook and eventually developed samples from these sketches. These samples were very well received and it was then that I decided to use my talent to generate income as well as impact society positively as my earlier research had proved. What makes your company and its products and services distinctive? Afro Mod Trends is built on the cause of “Fashion for change”. We believe in harnessing our talents and unique abilities as a catalyst to make our world better. This transcends from the highest employee to the lowest. Be it the smile from a satisfied customer, or the look of joy when an order has been completed on time, we take delight in ensuring that our level of excellence and customer satisfaction is upheld. What has been your worst experience since you started? I will not say I’ve had any bad experiences so far as I see negative outcomes as a learning experience and an opportunity to grow and improve. And your best? My best experience so far is being selected among Africa’s most outstanding women leaders by the Moremi Initiative as one of the 28 MILEAD fellows for my work as an architect and entrepreneur. What keeps you awake at night? New ideas and products keep me awake at night. My mind is constantly working out how to improve the brand and to extend its reach further to promote the cause of “Fashion for Change”. What are your keys to success in business? Determination is crucial to success not only in business but in every aspect of life. However, the ability to realize mistakes and learn from them is equally important. With these, a keen business sense and a good listening ear, success is very achievable.   What are the future goals for your business? At Afro.mod.trends, our vision is to be a leading fashion and home décor brand by establishing an internationally recognized and sustainable brand that satisfies the demands and desires of an ever growing clientele. We envision an industry where sustainable fashion is a norm. Our collections of unisex apparels, accessories and home décor products will continually be evolving to keep our clients abreast with the latest trends at an affordable price. Ultimately we hope to start exporting our products internationally.     What is your message to Africa’s young aspiring business people and entrepreneurs? Creating and generating income is easy. Sustaining this is the hard part. You must make sure your foundation for your income generation is solid, sustainable and not based on profit making only. You must be personally invested in using your talents to impact someone’s life positively and ultimately promote societal change for the better. I believe in this premise and if we have a lot more entrepreneurs thinking and acting on this, our world will be a better place.   How can Africa realize its full potential? Africa is a continent in transition with a third of African countries’ economies growing by rates exceeding 6 percent in 2012. We have a vast amount of untapped wealth in terms of natural as well as the human resource. However, we cannot develop if these are not managed properly. African governments will need to reverse a worrying trend of corruption. In order for the continent to see long-term gains, WomenPreneurs Series guest with Ami Yomekpe 1. Why did you decide to embark on this entrepreneurial journey? <br /> I discovered my talent for fashion whilst developing my thesis for my second degree in architecture in KNUST. My project was the development of a fashion mall with its attendant socio-economic impact in the catchment area. I started off with sketches in a notebook and eventually developed samples from these sketches. These samples were very well received and it was then that I decided to use my talent to generate income as well as impact society positively as my earlier research had proved. <br /> 2. What makes your company and its products and services distinctive?<br /> Afro Mod Trends is built on the cause of “Fashion for change”. We believe in harnessing our talents and unique abilities as a catalyst to make our world better. This transcends from the highest employee to the lowest. Be it the smile from a satisfied customer, or the look of joy when an order has been completed on time, we take delight in ensuring that our level of excellence and customer satisfaction is upheld. <br /> 3. What has been your worst experience since you started?<br /> I will not say I’ve had any bad experiences so far as I see negative outcomes as a learning experience and an opportunity to grow and improve.<br /> 4. And your best?<br /> My best experience so far is being selected among Africa’s most outstanding women leaders by the Moremi Initiative as one of the 28 MILEAD fellows for my work as an architect and entrepreneur.<br /> 5. What keeps you awake at night? <br /> New ideas and products keep me awake at night. My mind is constantly working out how to improve the brand and to extend its reach further to promote the cause of “Fashion for Change”.<br /> 6. What are your keys to success in business?<br /> Determination is crucial to success not only in business but in every aspect of life. However, the ability to realize mistakes and learn from them is equally important. With these, a keen business sense and a good listening ear, success is very achievable. <br /> <br /> 7. What are the future goals for your business?<br /> At Afro.mod.trends, our vision is to be a leading fashion and home décor brand by establishing an internationally recognized and sustainable brand that satisfies the demands and desires of an ever growing clientele. We envision an industry where sustainable fashion is a norm. Our collections of unisex apparels, accessories and home décor products will continually be evolving to keep our clients abreast with the latest trends at an affordable price.<br /> Ultimately we hope to start exporting our products internationally.<br /> <br /> <br /> 8. What is your message to Africa’s young aspiring business people and entrepreneurs?<br /> Creating and generating income is easy. Sustaining this is the hard part. You must make sure your foundation for your income generation is solid, sustainable and not based on profit making only. You must be personally invested in using your talents to impact someone’s life positively and ultimately promote societal change for the better. I believe in this premise and if we have a lot more entrepreneurs thinking and acting on this, our world will be a better place.<br /> <br /> 9. How can Africa realize its full potential?<br /> Africa is a continent in transition with a third of African countries’ economies growing by rates exceeding 6 percent in 2012. We have a vast amount of untapped wealth in terms of natural as well as the human resource. However, we cannot develop if these are not managed properly. African governments will need to reverse a worrying trend of corruption. In order for the continent to see long-term gains, money will need to be reinvested into education, healthcare, and agriculture. The solution then will need to be a combination of stronger local government, investing within to create a stable platform for growth, and also international assistance, in a regulatory fashion. Bernard Kelvin Clive full false https://bkc.name/tips-for-your-facebook-brand/ Wed, 19 Jun 2013 11:06:07 +0000 http://bkc.name/?p=2826 What your attitude on Facebook may be saying: An Amateur or a Pro. Your #Brand.  “There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.  ~ Dale Carnegie Here are some of the things I have observed, have fun with this and note that it contains some relevant information. 1. Amateurs send friend requests to everyone but the Pros are strategic because they believe in this 'your network determines your net worth' 2. Amateurs display their ignorance openly by their post and comments(they are quick to break the news without getting the facts, spams others) but the Pros are particular about what they share. They create value for others. 3. Amateurs join every group but pros join selective groups that are profitable.(it's not about the number of groups but the quality offered).  4. Amateurs tag people in every posts they make and craves for attention but the Pros tag only when relevant.(so they command attention) 5. Amateurs share lots of their personal photos and tag everyone in every photo(very annoying habit) but the Pros only tag a person only when they are in the picture or to convey specific information.(eg. Info-graphics) The fact that Facebook now allows Hash tags doesn't mean you should rush tag everything. #BKC “Every pro was once an amateur. Every expert was once a beginner. So dream big. And start now.” Recommended Book: "The Art of Personal Branding" Tips for your Facebook Brand What your attitude on Facebook may be saying: An Amateur or a Pro. Your #Brand.<br /> <br /> “There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it. ~ Dale Carnegie<br /> Have fun with this but it contains some relevant information. <br /> <br /> 1. Amateurs send friend requests to everyone but the Pros are strategic because they believe in this 'your network determines your net worth'<br /> <br /> 2. Amateurs display their ignorance openly by their post and comments(they are quick to break the news without getting the facts, spams others) but the Pros are particular about what they share. They create value for others.<br /> <br /> 3. Amateurs join every group but pros join selective groups that are profitable.(it's not about the number of groups but the quality offered)<br /> <br /> 4. Amateurs tag people in every posts they make and craves for attention but the Pros tag only when relevant.(so they command attention)<br /> <br /> 5. Amateurs share lots of their personal photos and tag everyone in every photo(very annoying habit) but the Pros only tag a person only when they are in the picture or to convey specific information.(eg. Info-graphics) <br /> “Every pro was once and amateur. Every expert was once a beginner. So dream big. And start now.”<br /> Bernard Kelvin Clive full false https://bkc.name/building-a-business-around-your-lifestyle/ Mon, 17 Jun 2013 11:36:59 +0000 http://bkc.name/?p=2767 Building a Business around Your Lifestyle What is your ideal entrepreneurial lifestyle? What is your business about? Are you in real business or just entangled in busyness of life? Many a time, you might know exactly what you want and even how to get it, and would have read all the books that need to be read in a particular field, listen to the expert’s advice but fail to do the things you need to do to make that giant leap. To live that business lifestyle you really desire for. What really stops people from taking action, is it Fear, Procrastination, the status-quo, or you tell me. It's primarily the lack of courage and confidence to act on those desires. There is a possible way out of this maze. One rule of thumb has always been to find someone who has already done what you want to do successfully and model that person. Is that easy, probably not but it gives you a sure proof that you too can do it. So today let me share with you Barb’s 5-step process: building your business around your lifestyle. 1. Determine Your Initial Needs – What amount of money do you need to make monthly to take care of all of your obligations?  It’s fine to choose a realistic number, and to not arbitrarily shoot “too high” too soon.  Once you’re regularly receiving the initial amount you set, you can always raise your goals from there. 2. Know Your “Big Why” – Money in itself has no value, it’s just paper.  But it’s the things that the money will allow you – the things you’ll be able to do, be, have, and experience as a result of that money - that’s what’s important.  If you want to manifest abundant income in your business, you need to know what it’s for.  Money for the sake of money is not a big enough “driver” for most people – what dreams can you fulfill with that money? 3. Design Your Desired Lifestyle – How many days do you want to work each week?  How many hours each day?  How many clients do you want to serve?  Define these parameters from the beginning, rather than just “hoping” somehow it will end up this way.  Once you know these details, it will inform how you design your programs, and how you price them! 4. Create Your Programs and Packages – Knowing how much you need to make, how often you want to work, and how many clients you want to serve, you can now design the appropriate programs and packages that will meet those needs! Remember that your clients are always paying for the results – the outcomes that they’re going to achieve from working with you…. the alleviation of their stuck points and the achievement of their vibrant vision. 5. Choose Your Number – After all of the aforementioned “due diligence,” you should have a good sense of what the appropriate investment for each program or package would be. Stand by these numbers.  Always remember that your fees reflect that confidence you have in your services and the value of the transformation your clients achieve. When you come from that position of power, your clients will feel that conviction. And this gives them the encouragement to make that empowered next step, pay you what you’re worth, and create the life they’ve always desired. More resources check: Business Coach & Mentor Barb Wade specializes in teaching entrepreneurs how to make more money more easily while enjoying a business and lifestyle that reflects their priorities. Download Barb's "Word-for-Word Scripts To Overcome Objections" and book more high-paying clients now at www.BarbWade.com Recommended Book: How To Do It AT Any Age. Building a Business around Your Lifestyle Building a Business around Your Lifestyle<br /> What is your ideal entrepreneurial lifestyle? What is your business about? Are you in real business or just entangled in busyness of life? Many a time, you might know exactly what you want and even how to get it, and would have read all the books that need to be read in a particular field, listen to the expert’s advice but fail to do the things you need to do to make that giant leap. To live that business lifestyle you really desire for. What really stops people from taking action, is it Fear, Procrastination, the status-quo, or you tell me. It's primarily the lack of courage and confidence to act on those desires.<br /> There is a possible way out of this maze. One rule of thumb has always been to find someone who has already done what you want to do successfully and model that person. Is that easy, probably not but it gives you a sure proof that you too can do it.<br /> So today let me share with you Barb’s 5-step process: building your business around your lifestyle.<br /> 1. Determine Your Initial Needs – What amount of money do you need to make monthly to take care of all of your obligations? It’s fine to choose a realistic number, and to not arbitrarily shoot “too high” too soon. Once you’re regularly receiving the initial amount you set, you can always raise your goals from there.<br /> 2. Know Your “Big Why” – Money in itself has no value, it’s just paper. But it’s the things that the money will allow you – the things you’ll be able to do, be, have, and experience as a result of that money - that’s what’s important. If you want to manifest abundant income in your business, you need to know what it’s for. Money for the sake of money is not a big enough “driver” for most people – what dreams can you fulfill with that money?<br /> 3. Design Your Desired Lifestyle – How many days do you want to work each week? How many hours each day? How many clients do you want to serve? Define these parameters from the beginning, rather than just “hoping” somehow it will end up this way. Once you know these details, it will inform how you design your programs, and how you price them!<br /> 4. Create Your Programs and Packages – Knowing how much you need to make, how often you want to work, and how many clients you want to serve, you can now design the appropriate programs and packages that will meet those needs!<br /> Remember that your clients are always paying for the results – the outcomes that they’re going to achieve from working with you…. the alleviation of their stuck points and the achievement of their vibrant vision.<br /> 5. Choose Your Number – After all of the aforementioned “due diligence,” you should have a good sense of what the appropriate investment for each program or package would be.<br /> Stand by these numbers. Always remember that your fees reflect that confidence you have in your services and the value of the transformation your clients achieve. When you come from that position of power, your clients will feel that conviction. And this gives them the encouragement to make that empowered next step, pay you what you’re worth, and create the life they’ve always desired.<br /> More resources check: Business Coach & Mentor Barb Wade specializes in teaching entrepreneurs how to make more money more easily while enjoying a business and lifestyle that reflects their priorities. Download Barb's "Word-for-Word Scripts To Overcome Objections" and book more high-paying clients now at www.BarbWade.com<br /> Recommended Book: How To Do It AT Any Age.(On Amazon)<br /> Bernard Kelvin Clive full false https://bkc.name/womenpreneurs-series-01/ Sun, 09 Jun 2013 08:45:37 +0000 http://bkc.name/?p=2797 WomenPreneurs: A monthly feature of women who are transforming our nations and inspiring the next generation through entrepreneurship. A selected SATURDAY at 9AM every month on YouthWise Forum hosted by BKC on TOP RADIO 103.1 FM. Accra, Ghana. This week on WOMENPRENEURS. Our guest was Korkor Kugblenu MD of The Body Butter Company. Learn how Korkor started her business. What keeps her going, passion. Guess her favourite music... About going natural and natural products form Africa/Ghana Inspiring you entrepreneurs. WOMENPRENEURS is a prelude to Woman 2.1 Summit 2013. It is brought to you by Bernard Kelvin Clive, and supported by Live Your Dreams,Rolemodels Ghana, FashionistaGH and Centrifuj WomenPreneurs Series 01 WomenPreneurs: A monthly feature of women who are transforming our nations and inspiring the next generation through entrepreneurship. A selected SATURDAY at 9AM every month on YouthWise Forum hosted by BKC on TOP RADIO 103.1 FM. Accra, Ghana.<br /> This week on WOMENPRENEURS. Our guest was Korkor Kugblenu MD of The Body Butter Company.<br /> Learn how Korkor started her business.<br /> What keeps her going, passion.<br /> Guess her favourite track...<br /> About going natural and natural products form Africa/Ghana<br /> Inspiring you entrepreneurs.<br /> WOMENPRENEURS is a prelude to Woman 2.1 Summit 2013. It is brought to you by Bernard Kelvin Clive, and supported by Live Your Dreams,Rolemodels Ghana, FashionistaGH and Centrifuj Bernard Kelvin Clive full false 49:28 https://bkc.name/21-things-you-can-do-in-the-bathroom/ Tue, 04 Jun 2013 18:51:11 +0000 http://bkc.name/?p=2783 21 Things You Can Do in The Bathroom bath·room  /ˈbaTHˌro͞om/ : A room containing a bathtub or a shower and usually also a washbasin and a toilet. I guess you will be thinking and imagining wild things at this point... Whatever it is you are right. Here, the bathroom comprises of the toilet and shower/bath. Some of the things may be possible or not depending on your bathroom setup. Time is of the essence! Let’s get started… Have fun... You can do: Shopping/Banking: yea, this is the Internet age. You can do this simply with your mobile phone/tablet transfer money across the globe, check account balance, etc. It's really fun shopping in the bathroom; buy books on amazon, bid for items on eBay. You can do your entire window shopping there. Examine your body. Take a critical look at your body parts and examine them and attend to those parts as soon as possible. Be thankful for everything you have. Note the parts that need to be worked on. Grooming: trim your nails, have a clean shave and all those petty stuff that needs attention. Read a book: either a print book or an ebook. This can be very enlightening. Remember reading is good for the soul. Read something positive. Have a chat: SMS, using Instant messengers, whatsapp, FB chat etc. Create your to-do list. Plan your day or week. Note things down. Brainstorm: think deeply about your projects, dreams and goals. Allow the streams of ideas to flow freely. Learn/ Lectures/Webinars: discover new things right there, read your previous lecture note. Attend an online webinar, revisit things you missed. One fun thing to do is to read old newspapers, you will find some things you missed. Just bath: enjoy a slow bath either warm or cold water. Take time to bath, using your favorite soap. Make it fun. Capture your ideas: its said that everyone have at least one great idea in the shower. Now be different find ways to capture your ideas. You can keep a note pad around or phone where it won't get wet, so you speedily write those ideas down when they happen. Sing: everyone has a great voice in the bathroom. Sing for a while. Enjoy your own music. Listen to an audio message/book/podcast/sermon/speech etc. listen to something positive. Allow the tap to drop slowly into the bucket/bath and listen to the sound, focus on that. It's a great way to gather ideas. Meditate: be quite, listen to your internal voice/ the holyspirit. If you married: leave a love note on the toilet paper/soap/ or the bathroom mirror. Be creative. Surf the net: browse the Internet especially sites you hardly visit, Google stuff that randomly pops out in your heard, have fun. Rest in there: sleep in the bath. Take a short nap. Write a note, an article, and your book outline. Guess what I'm writing this in the washroom using my iPhone. Exercise: do some exercise in there. Make it your sacred or secret place: it could be your altar where your pray. It could be where your pour your heart out, you cry, share some tears and be free. You let go the pain. Rehearse: practice your speech, sermon, song. Talk to yourself. I do this most often. EnjoyLife! Recommend Books Digital Disruption GOALS Are Dead! Simple Strategies for Achieving your Goals While Enjoying Life. DOERS 12:52 Books by Bernard Kelvin Clive 21 Things You Can Do in the Bathroom 21 Things You Can Do in The Bathroom<br /> <br /> bath•room /ˈbaTHˌro͞om/ : A room containing a bathtub or a shower and usually also a washbasin and a toilet.<br /> <br /> I guess you will be thinking and imagining wild things at this point... Whatever it is you are right. Here, the bathroom comprises of the toilet and shower/. Some of the things may be possible or not depending on your bathroom setup. Time is of the essence! Let’s get started…<br /> Have fun...<br /> <br /> 1. Shopping/Banking: yea, this is the Internet age. You can do this simply with your mobile phone/tablet transfer money across the globe, check account balance, etc. It's really fun shopping in the bathroom; buy books on amazon, bid for items on eBay. You can do your entire window shopping there.<br /> <br /> 2. Examine your body. Take a critical look at your body parts and examine them and attend to those parts as soon as possible. Be thankful for everything you have. Note the parts that need to be worked on.<br /> <br /> 3. Grooming: trim your nails, have a clean shave and all those petty stuff that needs attention.<br /> <br /> 4. Read a book: either a print book or an ebook. This can be very enlightening. Remember reading is good for the soul. Read something positive.<br /> <br /> 5. Have a chat: SMS, using Instant messengers, whatsapp, FB chat etc.<br /> <br /> 6. Create your to-do list. Plan your day or week. Note things down.<br /> <br /> 7. Brainstorm: think deeply about your projects, dreams and goals. Allow the streams of ideas to flow freely.<br /> <br /> 8. Learn/ Lectures/Webinars: discover new things right there, read your previous lecture note. Attend an online webinar, revisit things you missed. One fun thing to do is to read old newspapers, you will find some things you missed.<br /> <br /> 9. Just bath: enjoy a slow bath either warm or cold water. Take time to bath, using your favorite soap. Make it fun.<br /> 10. Capture your ideas: its said that everyone have at least one great idea in the shower. Now be different, find ways to capture your ideas. You can keep a note pad around or phone where it won't get wet, so you speedily write those ideas down when they happen.<br /> <br /> 11. Sing: everyone has a great voice in the bathroom. Sing for a while. Enjoy your own music.<br /> <br /> 12. Listen to an audio message/book/podcast/sermon/speech etc. listen to something positive.<br /> <br /> 13. Allow the tap to drop slowly into the bucket/bath and listen to the sound, focus on that. It's a great way to gather ideas.<br /> <br /> 14. Meditate: be quite, listen to your internal voice/ the holyspirit.<br /> <br /> 15. If you married: leave a love note on the toilet paper/soap/ or the bathroom mirror. Be creative.<br /> <br /> 16. Surf the net: browse the Internet especially sites you hardly visit, google stuff that randomly pops out in your heard, have fun.<br /> <br /> 17. Rest in there: sleep in the bath. Take a short nap.<br /> <br /> 18. Write a note, an article, and your book outline. Guess what I'm writing this in the washroom using my iPhone. <br /> <br /> 19. Exercise: do some exercise in there.<br /> <br /> 20. Make it your sacred or secret place: it could be your altar where your pray. It could be where your pour your heart out, you cry, share some tears and be free. You let go the pain.<br /> <br /> 21. Rehearse: practice your speech, sermon, song. Talk to yourself. I do this most often.<br /> Bernard Kelvin Clive full false 5:55 https://bkc.name/7-steps-to-the-dream/ Thu, 30 May 2013 06:20:27 +0000 http://bkc.name/?p=2770 7 Steps to the Dream “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” ~ Mark Twain Here are the steps to help you do it now! 1. Get a dream: In other to have a dream come true you must first have a dream. Identify your dream; your specific goal, your target.  I believe everyone has a dream, although some people may say that they don’t have dreams or they can’t remember what they are. The problem is that they have pushed them down so deep that it might take some time to bring them to the surface again. Let your dreams out, you are worth it.   2. Write down Your Dreams: Clearly outline your dreams. Put it into writing and read your major goals every day. Get it engrained in your subconscious. How can you live your dreams if you can’t see what they are? Write them down. Remember; don’t judge your dreams or wonder “how?” you are going to make it happen.   3. Slice the Chunk: Break your dreams down into smaller actionable task and steps you can follow through: Example if your goal is to write a book within a year, write your outlines into chapters and set deadlines on how you are going to write it chapter by chapter. After this, start taking baby steps towards your goal. Each day ask yourself ‘what one specific thing can I do to inch me closer to my dreams’ and then do it.   4. Fight your fears: Stop the dream killers. If you face your fears you become fearless. What’s keeping you from living your dreams? Not enough money or time? There will always be a reason not to do something.   5. Get an accountability partner/team:  Some dreams are so huge that you can’t do it all by yourself. You need teamwork to make the dream work. Find an accountability partner if not your team partner, someone who will check on your and hold you accountable on the journey of your dreams. They should be people who love you and will cheer you on as you move toward your dreams.   6. Review your goals: Occasionally pause and look at your goals again, assess yourself how far you’ve gone in the realization of that dream, celebrate tiny progress, correct yourself where you’ve fallen short and get back on track.  Remember: The fun part of living your dreams is the journey. Enjoy the journey.   7. Persist/ be relentless:  persistence has its own reward. You must arm yourself never to give up, because they will be challenges, storms, and obstacles along the way.  Persevere against the odds. Remember: nothing good comes easily. Make it happen. Anytime you feel like given up, go back and look at your big picture again, your written goals and the reasons why you want it so badly.  Keep the dream alive. Recommended Book "How to DO It at Any Age" 7 Steps to the Dream 7 Steps to the Dream<br /> <br /> “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” ~ Mark Twain<br /> Here are the steps to help you do it now!<br /> 1. Get a dream: In other to have a dream come true you must first have a dream. Identify your dream; your specific goal, your target. I believe everyone has a dream, although some people may say that they don’t have dreams or they can’t remember what they are. The problem is that they have pushed them down so deep that it might take some time to bring them to the surface again. Let your dreams out, you are worth it.<br /> <br /> 2. Write down Your Dreams: Clearly outline your dreams. Put it into writing and read your major goals every day. Get it engrained in your subconscious. How can you live your dreams if you can’t see what they are? Write them down. Remember; don’t judge your dreams or wonder “how?” you are going to make it happen.<br /> <br /> 3. Slice the Chunk: Break your dreams down into smaller actionable task and steps you can follow through: Example if your goal is to write a book within a year, write your outlines into chapters and set deadlines on how you are going to write it chapter by chapter. After this, start taking baby steps towards your goal. Each day ask yourself ‘what one specific thing can I do to inch me closer to my dreams’ and then do it.<br /> <br /> 4. Fight your fears: Stop the dream killers. If you face your fears you become fearless. What’s keeping you from living your dreams? Not enough money or time? There will always be a reason not to do something.<br /> <br /> 5. Get an accountability partner/team: Some dreams are so huge that you can’t do it all by yourself. You need teamwork to make the dream work. Find an accountability partner if not your team partner, someone who will check on your and hold you accountable on the journey of your dreams. They should be people who love you and will cheer you on as you move toward your dreams. <br /> <br /> 6. Review your goals: Occasionally pause and look at your goals again, assess yourself how far you’ve gone in the realization of that dream, celebrate tiny progress, correct yourself where you’ve fallen short and get back on track. Remember: The fun part of living your dreams is the journey. Enjoy the journey.<br /> <br /> 7. Persist/ be relentless: persistence has its own reward. You must arm yourself never to give up, because they will be challenges, storms, and obstacles along the way. Persevere against the odds. Remember: nothing good comes easily.<br /> Make it happen. Anytime you feel like given up, go back and look at your big picture again, your written goals and the reasons why you want it so badly. Keep the dream alive.<br /> Bernard Kelvin Clive full false 3:42 https://bkc.name/27-tiny-things-that-makes-life-worthwhile/ Tue, 21 May 2013 13:03:13 +0000 http://bkc.name/?p=2759 Here 27 Tiny Things that makes Life worthwhile... Life is supposed to be fun isn't it? I will be sharing with you snippets of information, lessons and practical tips for living an inspired and healthy life.  I believe you may be familiar with most of them, however, take this as a kind reminder to reinforce those habits. Start being grateful: be thankful for what you have right now. Family, friends, and everything about you. The more grateful you are for what you have the more you get to be grateful. Think abundance.  Don’t limit your thinking by your feelings and by what you see. Break every barrier in your mind. Everyday set out seeking to be good to people. A little kindness is all that is needed. Smile often and Laugh out Loud! Share a warm embrace. Hug someone. Let them feel loved and cherished. Genuinely compliment others. Don’t only expect the best in life; give your best at all times. Remember the “Law of Karma”… what you sow is what you reap. Don’t cheat your way to the top, don’t cut corners. Be honest. Learn to save and invest. Be a person of integrity: say what you mean and mean what you say. Believe in yourself and also believe you have something special to offer the universe. Take a nap, rest when necessary; you are not here to solve the entire world’s problem. Sing out loud; it’s not about your voice it’s about the music inside you. Life is a risk. If you risk nothing, you gain nothing. Risk wisely. Don’t think the world owes you something; it owes you nothing; if you need something go make it happen. Take a walk. You can walk your pet. Take a quite walk alone. Meditate! Pause, think and reflect often. If you are married; have good sex as often as possible. It bonds and heals. Plan and prioritize daily. Keep a journal. Engage in a new hobby. Your health matters. Go green; eat lots of vegetables and fruits and drink lots of water daily. Keep a positive attitude always. A positive attitude won’t solve all your problems but it does well than a negative one. Remember that you are responsible for your actions and in actions. Be happy and enjoy your life regardless. Don’t leave your dreams to the mercies of others; take charge. Frequently purge your life of negative toxic people. If your friends are not helping you they may be hurting. Don’t hoard your blessings, spread them around. Share the good you have with people. Be a blessing. Pray! Share this! Book recommendation: Simple Secrets to A Happier Fulfilling Life 27 Tiny Things That Makes Life Worthwhile Life is supposed to be fun isn’t it?<br /> <br /> I will be sharing with you snippets of information, lessons and practical tips for living an inspired and healthy life. I believe you may be familiar with most of them, however, take this as a kind reminder to reinforce those habits. <br /> <br /> <br /> 1. Start being grateful: be thankful for what you have right now. Family, friends, and everything about you. The more grateful you are for what you have the more you get to be grateful.<br /> 2. Think abundance. Don’t limit your thinking by your feelings and by what you see. Break every barrier in your mind. <br /> 3. Everyday set out seeking to be good to people. A little kindness is all that is needed.<br /> 4. Smile often and Laugh out Loud!<br /> 5. Share a warm embrace. Hug someone. Let them feel loved and cherished.<br /> 6. Genuinely compliment others.<br /> 7. Don’t only expect the best in life; give your best at all times.<br /> 8. Remember the “Law of Karma”… what you sow is what you reap.<br /> 9. Don’t cheat your way to the top, don’t cut corners. Be honest. Learn to save and invest.<br /> 10. Be a person of integrity: say what you mean and mean what you say.<br /> 11. Believe in yourself and also believe you have something special to offer the universe <br /> 12. Take a nap, rest when necessary; you are not here to solve the entire world’s problem.<br /> 13. Sing out loud; it’s not about your voice it’s about the music inside you.<br /> 14. Life is a risk. If you risk nothing, you gain nothing. Risk wisely.<br /> 15. Don’t think the world owes you something; it owes you nothing; if you need something go make it happen.<br /> 16. Take a walk. You can walk your pet. Take a quite walk alone.<br /> 17. Meditate! Pause, think and reflect often.<br /> 18. If you are married; have good sex as often as possible. It bonds and heals.<br /> 19. Plan and prioritize daily. Keep a journal.<br /> 20. Engage in a new hobby.<br /> 21. Your health matters. Go green; eat lots of vegetables and fruits and drink lots of water daily.<br /> 22. Keep a positive attitude always. A positive attitude won’t solve all your problems but it does well than a negative one.<br /> 23. Remember that you are responsible for your actions and in actions. Be happy and enjoy your life regardless.<br /> 24. Don’t leave your dreams to the mercies of others; take charge.<br /> 25. Frequently purge your life of negative toxic people. If your friends are not helping you they may be hurting.<br /> 26. Don’t hoard your blessings, spread them around. Share the good you have with people. Be a blessing.<br /> 27. Pray!<br /> <br /> Share this!<br /> Book recommendation: Simple Secrets to A Happier Fulfilling Life<br /> Bernard Kelvin Clive full false 5:42 https://bkc.name/women-in-entrepreneurship-youthwise-forum-radio-talk-show/ Sat, 11 May 2013 17:44:31 +0000 http://bkc.name/?p=2749 Women in Entrepreneurship, YouthWise Forum (Radio Talk Show) Guest: Kate Nkansa-Dwamena, shares her start-up story and insights on women in entrepreneurship in Africa. She talks about some of the reasons that leads women into business. Guest: Edith Apraku Boadu, Founder Motherhood Appreciation Project, talks about the essence of Mother's Day celebration. Celebration Mothers and Mother's Day messages, poem and stories by listeners. Host: Bernard Kelvin Clive Radio Programme: YouthWise Forum (YouthWise Project) on Top Radio 103.1 FM, TopGhana.com Related articles YouthWise Radio Show(Youth in Governance and Women in Entrepreneurship) Women in Entrepreneurship, YouthWise Forum (Radio Talk Show) Women in Entrepreneurship, YouthWise Forum (Radio Talk Show)<br /> Guest: Kate Nkansa-Dwamena, shares her start-up story and insights on women in entrepreneurship in Africa. She talks about some of the reasons that leads women into business.<br /> Guest: Edith Apraku Boadu, Founder Motherhood Appreciation Project, talks about the essence of Mother's Day celebration. Celebration Mothers and Mother's Day messages, poem and stories by listeners. <br /> Host: Bernard Kelvin Clive<br /> Radio Programme: YouthWise Forum (YouthWise Project) on Top Radio 103.1 FM, TopGhana.com Bernard Kelvin Clive full false 45:35