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Brands: How to Become a Market Leader in Times of Crisis – Edwin Dearborn

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Personal Branding Podcast

Brands: How to Become a Market Leader in Times of Crisis – Edwin Dearborn

How Brands can become a market leader in times of crisis

“Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon

Key tips

  • Market Research
  • Tell Stories
  • Empathize
  • Value Creation
  • Be Agile
  • Move fast

My Guest:  Edwin Dearborn

The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s.

Recommended Resources:

Three Degrees of Separation by Edwin Dearorn

Digital Disruption ebook visit www.bkc.name/ebook

Brand Mastery visit www.bkc.name/courses

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