Audio Branding: Podcast Marketing with Ben KruegerJuly 16, 2014 2014-07-17 6:16
Audio Branding: Podcast Marketing with Ben Krueger
“Podcasting is a Marketing and Positioning Tool”
In this episode I interviewed Ben Krueger on the subject of Podcasting, Positioning and Marketing:
Ben Krueger is the owner of Authority Engine and creator of Small Business Podcasting, Podcasting Marketing HQ, and host of the Authority Engine Podcast as featured on Itunes, and Stitcher Radio. –
He’s probably best known around the water cooler as the “Podcast Marketing Guy” and has become the go-to authority on positioning, cultivating and growing small businesses through the power of podcast marketing.
Tips for the episode
NB: Podcasting is a Marketing and Positioning Tool
Concerning podcasting and business: Start with your vision/goal for your company, eg where do you want to see your clients and business in the next two years?
Who are you audience?
Who are your guests?
What are you providing?
Who are we talking to?
How to tailor your content to them?
Listen and take action.
This podcast is sponsored by ImageWorks Services