Amazon Optimisation with Book Marketing Expert Penny C. Sansevieri

penny podcast
Digital Publishing / Personal Branding Podcast

Amazon Optimisation with Book Marketing Expert Penny C. Sansevieri

“You must be actively engaged in your own success” ~  Penny Sansevieri

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In this episode Penny Sansevieri talks about how you can optimize your amazon page to increase your book sells.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the “road map to publishing success.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list.

To learn more about Penny’s books or her promotional services, you can visit her web site at


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Comment (1)

  1. Hi Bernard and Penny,

    It was a really great interview. Ebooks is definitely the future of publishing. More and more people are buying ebooks, because they are so easy to carry, environment friendly and can be delivered within seconds.

    Keyword selection is one of the important factors on Amazon. Ubbersuggest is a fantastic free keyword research tool but it’s mainly for We do get a general idea on what people search in general but for Amazon, there are other tools like and . I use A.K Booster software for my research.

    Penny, I am a little confused about ‘keyword strings’.. Can you give me an example in the comments? Are you talking about long-term keywords?

    It’s also a great idea to interlink books or create a series. Our best future readers are our present readers!

    Thank you guys for shedding some light into kindle publishing and marketing. Penny, I will contact you shortly to pick your brain for my upcoming book, “The Art Of Book Marketing”. You will be quoted along with your book/site. I hope it’s okay with you.

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