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“The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive

Here are Eight(8) Strategies to implement!

1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). ‘When they saw the miracles Jesus had performed…they followed!’ Your brand visuals must be appealing and attention-grabbing to drive home your message.

2. Wow them! ‘When they saw the many miracles he performed… Jesus always did something spectacular. eg. Turning water into wine. Wowing your audience leads to organic following and engagements and sales. Offer value!

People would come to your portal/ page to experience it.

3. Meet their needs all-round! Jesus taught them spiritually he also met their physical needs – hunger. He had compassion for others, driven to meet the needs of others. He fed the 5000 after his live conference/ webinar. Be sensitive to the needs of your fans and followers. Focus on your market needs, and offer solutions.

4. He established his authority and clarity.

Firstly, you need to know your assignment as a person and that of your business. That helps you weld your authority and grow your influence to impact and for profit. Know your worth and the value you are offering. Set the records straight, distill popular opinions from facts like Jesus did. The woman at the well got to know Jesus was the true Saviour ― living water. Jesus killed ambiguity surrounding the worshiping of God. His authority was at work. Jesus came to fulfill the prophecy of redemption.  Your authority gives you influence. Clarity breeds confidence! Then Jesus declared, “I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty” ―  6:35

Authored many books, I declare “I am an author[ity]”

5. Raise brand ambassadors. The woman at the well, after engaging with Jesus, knowing the depth of his knowledge went out freely to evangelize. Your expertise will help create brand evangelists to spread your brand.

6. Use stories and anecdotes. Jesus was a great storyteller, He weaves stories and anecdotes to drive home his messages. Engage your audience with stories they can relate with while teaching them. Stories sell your brand well, creating lasting memories.

Great brands use stories in marketing their products and services. What’s your brand story like?

7. Have private and public engagements. Jesus had some private meetings at some level and public ones. He engaged Mary & Martha privately and did so with His disciples (key ambassadors), regularly. Segment your audience to know what’s for the masses and what’s for a select group.

Provide products and services for the different categories of your market.

There are times you need to engage with some of your fans via inbox(private groups, membership, and premium access)  and other times publicly. Be sensitive and selective with private and public data sharing. So don’t you don’t ‘throw your pearls before swine’? ― Matthew 7:6

8. Understand your audience: Use their language!

Jesus used terms based on the cultural background and settings of his market so he could communicate clearly and precisely.

Where he had told his disciples he will make them ‘fishers of men’ ― He was speaking to a predominately fishing community. (Matthew 4:19)

The ‘parable of the sower’, he used the analogy of farming, with that his audience can grasp the depth of his message.

Use industrial jargon in communication sparingly; performing audience analysis would better inform you on the choice of your language, tone, and strategy.

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Resources:

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Digital Disruption: Personal Brands that will Crush it after the Pandemic