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3 Quick Reasons Why Every Author, Speaker, Entrepreneur needs Personal Branding

Tom Peters rightly said “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” 

1. People do business with those they trust, know and love.
2. Your brand proves your authority: that you are an authority in your field to be trusted.
3. Your personal brand becomes your business marketing channel to reach out to your market, your fans, your tribe, etc.  That is your platform.

 “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” – Gary Vaynerchuk, Author of Crush it!