Does it really take 2?
Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward.
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Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, I noticed something interesting. My older daughter was calling her younger sister to play with her. She was so insistent, almost crying, that she needed her sister to join her.
I wondered why it was so important, so I asked her. She explained that the game they were playing required two people. One needed to act as a teacher and the other as a student. Sure, she could have used her imagination to create a figure to play with, but this time, she wanted her sister to sit in the “class” so she could teach her directly and have her repeat the words after her.
This got me thinking. It sent a signal about partnership and building a community. Yes, there are things we can do on our own. As freelancers or solopreneurs, we can go far and accomplish much. But there are certain levels—certain thresholds—that we cannot break through alone. Like my daughters, there are games we can play solo, but some require others to join us. These bring synergy, excitement, and bonding.
In life and business, it’s the same. Some levels you need to reach on your own, but there are other stages where partnership is crucial to go further. Without it, you may never achieve those heights.
Lessons from Global Brands
Let’s look at some examples of partnerships that have shaped the world:
- Steve Jobs and Steve Wozniak
The story of Apple is a classic example. Jobs had the vision and business strategy, while Wozniak brought the engineering expertise. Together, they created Apple Inc., a brand that continues to impact the world long after Jobs’ passing. - Larry Page and Sergey Brin
The Google founders partnered to build a platform that revolutionized how we access information. Their combined skills and vision brought about one of the most influential companies in history. - Oprah Winfrey and Mindy Grossman
When Oprah transitioned from her show to a wellness-focused brand, she partnered with Grossman. This collaboration helped her expand her influence and take her brand to new heights.
The Question to Ask Yourself
Who do you need on board to take your business to the next level? Who do you need in your boat to cross over to the next height you desire? These are critical questions we should ask ourselves. Look at the strengths and weaknesses of potential partners. Consider what each of you can bring to the table to enhance your business and brand.
It’s great that you’ve come this far on your own, but moving forward, who are the critical people you need to shortlist? Who can help you break barriers and move to the next stage? These are the people you need to identify and work with.
Lessons from Failed Partnerships
While partnerships can propel you forward, not all collaborations work. Let’s consider some examples of failed partnerships:
- P-Square
The Nigerian musical duo was a sensation in their prime. However, their partnership broke down, and as solo artists, they’ve struggled to achieve the same level of success. - Microsoft and Nokia
In 2013, Microsoft acquired Nokia to enter the smartphone market. Unfortunately, the partnership didn’t deliver as expected. Misaligned goals and strategies resulted in significant losses for both parties.
Key Considerations for Partnerships
Before entering into a partnership, there are critical things to consider:
- Evaluate Compatibility
Assess the strengths, weaknesses, and values of potential partners. Ensure that your goals align and that your skills complement each other. - Define Roles and Responsibilities
Be clear about what each party will contribute. Ambiguity can lead to misunderstandings and conflict. - Establish Legal Agreements
Draft contracts that outline the terms, expectations, and exit strategies. This clarity protects everyone involved. - Communicate Effectively
Regular and open communication is essential. It helps address issues early and keeps the partnership on track.
The Power of Two
Going back to my daughters, there are games that only two can play. Similarly, in business, there are certain goals you can only achieve with the right partner. The Bible beautifully says, “One can chase a thousand, but two can put ten thousand to flight.” The synergy and motivation from the partnership can break barriers and exceed expectations.
Moving Forward
This year, take time to identify the key partnerships you need. Whether it’s scaling your business, launching a new product, or expanding your influence, the right partners can make all the difference. Be strategic and intentional in building these relationships.
Just like my daughters’ game, some goals can only be achieved together. I hope you find the partners who will help you reach new heights in your business and brand this year.
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