Brands: How to Become a Market Leader in Times of Crisis – Edwin Dearborn
Brands: How to Become a Market Leader in Times of Crisis – Edwin Dearborn
Bernard Kelvin Clive How Brands can become a market leader in times of crisis
“Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon
Key tips
- Market Research
- Tell Stories
- Empathize
- Value Creation
- Be Agile
- Move fast
My Guest: Edwin Dearborn
The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s.
Recommended Resources:
Three Degrees of Separation by Edwin Dearorn
Digital Disruption ebook visit www.bkc.name/ebook
Brand Mastery visit www.bkc.name/courses
Podcast: Play in new window | Download
